a KSA business to business publication phone: 0191 488 1947 e-mail: [email protected] published September . 2007

EP President Pöttering receives a bike as ETRA contributes to greening the European Parliament free tyres promise moves to show the electric will contribute to making transport more sustainable

In European Mobility Week what better way to enhance two wheel urban transport and tourism than get the European Parliament your side. As Parliament itself becomes increasingly concerned with improving its carbon footprint in general and with making transport generated by Parliament more sustainable in left to right MEP Michael Cramer, ETRA Secretary General Annick Roetynck, EP particular, a move by the European Twowheel Retailers’s Association was always President Pöttering, ECF Secretary General and ETRA Vice-President Wim van Vliet. going to spark interest. The icing on the cake came when Mr Hans-Gert Pöttering, the President of the European Parliament, was given the means to reduce his own carbon footprint - ETRA gave him a Velo-City bike. and a folding bike were on display in the Parliament and caught quite some atten- In reply Mr. Pöttering said “The European Parliament is very committed to the tion. Among the interested MEPs were Mr Gary Titley (UK), Mr Timothy Kirkhope environment, and initiatives such as the electric bicycle will contribute to making (UK) and Mr Philippe Busquin (B). transport more sustainable”. All this took place on the day after ETRA had participated in a bike ride through At the entrance of the European Parliament Mr Pöttering had received this state of Brussels, organised by the European Greens, with around sixteen Green party MEPs the art city-bike, one that has been developed specifically as an official bicycle for among the one hundred plus riders. The action was aimed at claiming political atten- public authorities, from ETRA Vice-President Wim van Vliet and Secretary General tion for lacking cycling infrastructure in Brussels and during the ride, the party met Annick Roetynck. Mr van Vliet promised the President that ETRA would replace his up with Brussels’ Regional Minister for Environment and Energy, Evelyne Uyttebroek. tyres for free if he managed to wear them out in one year’s time. MEP Michael ETRA and the European Cyclists’ Federation presented her with a Velo-City bike to Cramer also gave a surprise present: the topoguide on the German part of the Iron incite her to continue her efforts for cycling. Curtain Trail, published only recently. Mr Cramer is the driving force behind this long- ETRA’s action to make the electric bike better known in the European Parliament distance cycling path, which will eventually link the Barents Sea with the Black Sea. has already yielded one tangible result. The Eco-Management and Audit Scheme Then it was off on a bike ride - with Mr Pöttering giving the starting signal for an working group in the Parliament has decided for 2008 to supplement the service electric bike ride to Brussels for about 35 people, headed up by MEPs Michael Cramer, vehicle fleet with one electric bike in Brussels and one in Luxembourg as a test. Péter Olajos and Justas Vincas Paleckis. In the afternoon, a number of electric bikes Acorns to oak trees is the hope. pedal effort pays out in pounds research shows cycle tourism is route to riches - and is helping enhance green tourism opportunities A new report by leading sustainable transport charity, Sustrans, reveals that cycle tourism has the potential to contribute millions to the UK’s tourism economy. As demand for domestic holidays is predicted to rise in response to personal security, global climate change activity supports 216 jobs in the areas surrounding the routes. and the rising price of oil, this report presents a case for further investment in cycling, a Professor Les Lumsdon, Director of the Institute of Transport & Tourism at the University of promising sustainable tourism initiative. The report shows how in 2006, four cycle routes in Central Lancashire, commented: “Whilst the international tourism market is set to grow based the North East had a combined worth of over £13 million to wider regional economy. on past trends, there is some debate as to whether this can continue in the light of climate ‘The Economic Impact of Cycle Tourism in North East ’, was conducted by the change and rising oil prices. UK destinations providing green tourism opportunities could Institute of Transport & Tourism at the University of Central Lancashire, Loughborough Uni- benefit greatly in the future from consumers looking for more environmentally-friendly holi- versity, and Sustrans, as part of the Regional Cycle Tourism Project funded through One days.” Andy Cope, Director of Sustrans’ Research and Monitoring Unit, added: “By further sup- porting home-grown cycle tourism, a low-carbon form of tourism, the UK will not only realise economic benefits but will also have the opportunity to help minimise the effects of climate change - a healthy return on investment for both the UK economy and the planet.” The research uses a unique approach to produce a ‘bottom-up’ measure, differing from most analyses on tourism activity. This therefore represents an internationally significant con- taking cycling to the countryside helps local economies tribution to research, as well as providing an exceptionally accurate way of measuring the NorthEast’s Single Programme. It focused on economic impacts of four routes that form part impact of cycling activity in the North East region. of the National Cycle Network in the North East of England - the C2C (Sea to Sea) Cycle The study findings clearly show the extent of demand for leisure cycling in the North East, Route, the Coast and Castles Cycle Route, Hadrian’s Cycleway and the northern section of also illustrating how cycling can attract more visitors and play a part in the regeneration of the the Pennine Cycleway. region by stimulating tourism business development. Future investment in both routes and The four routes attracted over half a million trips in 2006, directly contributing £9.6 million to supported infrastructure will be critical in ensuring a quality visitor experience and quality of the North East economy. This represents a value of £13.4 million to the wider economy, life for local people. almost half of which came from out-of-region visitors. The money generated from cycling website: www.sustrans.org.uk published by The KSA Partnership, 97 Front Street, WHICKHAM, Tyne & Wear NE16 4JL office phone: 0191 488 1947 e.mail: [email protected] HELPING YOU internet: www.tradeandindustry.net DO BUSINESS advertisements & administration: Kate Spencer e.mail: [email protected] publisher & editor: Peter Lumley GREEN CONFERENCING e.mail: [email protected] here’s a scheme that cuts out a lot of travelling Is it really necessary to travel miles for your business meeting? Do you really need to hop on a plane just to talk business? According to green conferencing specialist, Climate Call, the remedy to unnecessary business travel The web-based ‘Live Meeting’ service means clients can and its impact on global warming is as simple as sitting at take part in discussions and debates with people all around longest running trade journal for the your own desk, writes Trade & Industry editor Peter Lumley. the world at a moment’s notice, and at a mere fraction of sector, launched over twenty eight years Based in Buckinghamshire, this newly launched com- the cost of travelling. It is easily set up, and is particularly ago as the first UK -only Trade magazine. pany is helping companies conduct vital meetings in an useful for delivering presentations online. environmentally friendly manner with audio and internet “We’re not just paying lip service to the idea of reducing conferencing services that leave time-consuming and costly carbon emissions,” emphasises Russ Belcher. “Climate Call business trip by road, rail or air well and truly on the back- is a business but we are dedicated to helping the environ- burner. On top of that Climate Call is demonstrating its own ment, and that is why we’ll practise what we preach by Outdoor Trade & Industry derives from the original outdoor business magazine commitment to reducing carbon dioxide emissions by con- donating a percentage of our profits towards tree planting. Camping & Outdoor Leisure Trader tributing a percentage of its conferencing profits to the “The reality is that many individuals, businesses and or- ‘Pledge a Tree’ appeal. These donations enable clients to ganisations will find it impossible to cut out carbon emis- have trees planted and grown in the UK area of their choice sions completely, but Climate Call at least offers a sensi- and, for each order placed on a client’s behalf, there’s a ble, practical way in which businesses can increase pro- personalised certificate acknowledging the contribution to ductivity, and cut expenditure, at the same time. The re- dedicated to urban transport topics benefit the environment. duction in the environmental impact from transport choices and to developing awareness of lightweight Russ Belcher, director and co-founder of Climate Call, follows quite naturally.” powered two wheelers & trikes explains “Traffic congestion in the UK is the worst in Eu- rope, and accounts for 25% of carbon dioxide emissions. However, Climate Call can help businesses and individu- als work more efficiently, increase productivity, reduce costs, and support the environment at the proven successful business builder for both the Supplier and the Retailer. Used to exploit existing same time. The service offers an extremely synergies recognised across the sectors effective way of communicating with col- save with a Climate Calls virtual meeting leagues, employees, suppliers and custom- This case study provides evidence which compel and illustrate the ers anywhere in the world.” environmental and financial difference by hosting Climate Calls Jeden Monat fuer den ganzen Tree Appeal Talking to Russ Belcher last week I discov- virtual meetings. Based on a medium sized company with their britischen Markt erhaeltich. Für uses the local Hersteller. Für Lieferanten. Für ered that nothing more than a standard tel- headquarters in Birmingham, a typical weekly meeting would see Haendler. Für Verkaeufer knowledge and ephone is needed to use Climate Call’s au- people from regional offices in Liverpool, London, Southampton, expertise of dio conferencing service, one that is suitable Leeds and Cardiff, joining for a three hour meeting. tree planting Here are the savings, if the company replaced just half of their distribuito ogni mese all'intero for meetings with anything between three and mercato britannico. Ai fabbricanti. partners to meetings with the latest audio/web conferencing technology: Ai distributori. Agli agenti. assure the 10,000 participants. He told me Climate Call 30,160 business miles travelled. £7,540 in business expenditure. right trees are supplies a conferencing number and pass 572 wasted hours of unproductive employee travel. 10.4 tonnes of distribuido mensualmente por correo a todos los interesados en el planted in the codes, after which clients can use the serv- Co2 emissions. And that doesn’t include wear and tear on vehicles mercado Britanico: fabricantes, appropriate ice around the clock from anywhere, without and potential further delays with congested road networks. agentes, distribuidores y tienda places. making any type of reservation. e-mail: [email protected] www.climatecall.co.uk expédié mensuellement par courrier à tous les intervenants du marché britannique: fabriquants, agents, distributeurs, magasins.

publications schedule KSA journals are published each month. Editorial pages close on given days in the month prior to issue date - and the early bird is most likely to catch the worm. There is a comprehensive Media Pack that offers full information to help businesses generate Trade from their coverage and the publisher will be pleased to help you achieve the best timing to develop a growing market awareness.

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© KSA 2007 September 2007 page 3 road goodies from Ison New Genetic products that have arrived at Ison support the new road brand in Ison Distribution’s product line-up. The collection consists of affordable yet very high quality items such as pedals, saddles, seatposts, bar tape and bottle cages - and shown here. The Chimera Clipless/Cage Pedals (below) are a dual-sided caged pedal with SPD system on one side and a regular cage grip on the other to suit cyclists who don’t always use SPD’s. Syngenic Road Pedals are a Race-type clipless pedal that are available in two versions - Cro-Mo axle or Ti axle. Superlight ARC compatible using needle roller and sealed cartridge bearings. www.ison-distribution.com

trailblazing Trelock have a new, high speed light system LS300 Sport Line series featuring the state-of-the-art Ecopower LED technology. Designed to be maintenance-free for the light’s lifetime, it is reckoned that there’s 70% more life than in conventional battery-powered halo- gen lights, with 50% less power con- sumption. Continuously, it is said to deliver over 80 hours of illumination or 160 hours with the flashing function. Clipping neatly onto the bike, mounting the light is tool-free, as is changing the battery. The powerful light output is increased by the computer-designed Booster lens for precise and perfect illumination. In Milan Not only bicycles but urban transport, too. The Milan Show runs Tuesday to Sunday, first two days are for Trade only. All days from 10 am to 6.30 pm except Friday 9 November when it’s from 10 am to 10 pm. check for more information: www.eicma.it The Milan Bicycle Show runs from Thursday to Sunday a top racer and his bike Another great two wheels enters the Aerotech Evolution Hall of Fame. Not only the Superbike World Champion on a Ducati, Troy Bayliss, a real legend of international motorcycle racing, is also a keen cyclist and owns over 15 super bicycles. He uses these for his training sessions on the roads of the Principality of Monaco with riders like O’Grady, Cooke, Merckx and Wilson, they keep him fit! When Massimo Fantin, the owner of Sci-Con , met Troy Bayliss at his Montecarlo home during a rest in the Superbike World Championship he gave him an Aerotech Evolution bi- cycle case. “I can honestly say that I could not have received a better gift from Massimo, said Troy Bayliss. “I have to travel to circuits again and again so this will help me take my Ducati bicycle with me. I often travel with the bicycle and know SCIíCON products for their quality and the protection they offer. In my opinion, Aerotech Evolution is the best rigid case for carrying the bike. - light, strong, easy to carry, and the bike can be stowed easily in just a few minutes.” www.sciconbags.com September 2007 page 4 developing urban transport options where do you think transport is headed? batteries working for perhaps taking a little more time than anticipated, the age of electric propulsion transport and in space is here, as seen at Two Wheel Trade shows over recent months There has never been any doubt that two wheel riders enjoy having a bit of extra power on tap. We recent happenings showing the way are not talking petrol driven scooters and small engine here, this is about the go-further, go-easier, In Paris, on September 12, it was announced that mode of transport that in places like Holland have added big value to shop sales. The adoption of pedelecs into their the Johnson Controls-Saft joint-venture will supply Lithium- product portfolio has also been profitable for those UK dealers who grasped the opportunity, now more suppliers ion batteries for the Mercedes S Class 400 hybrid. The are coming into the frame and there is bound to be the knock-on effect of more public awareness generating more batteries will be produced at Saft’s site in Nersac, France footfall and bringing better sales of electric assisted people movers. If you don’t stock it, you won’t sell it! where Johnson Controls-Saft is investing 15 million euros The information gathered here is a personal take on the undercurrent of developments and introductions that will in a new facility. help drive public awareness that the electric motor can do more than just help turn pedals. It’ll turn more people to Of the itself, it was last year that Mercedes-Benz said having their own urban transport system to reduces their reliance on the internal combustion engine and a rapidly that in addition to working with GM and BMW on the Two- depleting stocks of fossil fuels. Scooter makers are already notching up significant sales with electric power. Mode hybrid system, they would also collaborate with BMW ? ? ? on a less complex mild hybrid that could be adapted to most of their vehicles. The first product of that collaboration was seen at the Frankfurt Motor Show this month. and the BATTERIES have it! The S400 hybrid uses the 3.5L gasoline V-6 and has a more and more companies from a variety of industries - wholesale chains, total combined output of 299 hp/ 375 Nm with the electric designers, service providers around the world - are looking into electric mobility assist. The S300 Bluetec hybrid mates the 3.0L Bluetec die- sel V-6 to the new mild hybrid set up to peaks out at 560 Nm ExtraEnergy has tested electric bikes since 1992 to help manufacturers discover problems before the bikes go to of torque. The two luxury sedans cover between 29.8 mpg mass production; ExtraEnergy also helps dealers and consumers make purchase decisions, for example by providing a test and 43.6 mpg with wet fuel. seal that awards high quality products. When comparing the test results over the last 15 years, it is clear that product quality has significantly improved. The choice of products is much larger now than a few years ago. The basic trends are: more The hybrid system itself consists of an electric motor/ comfort, more speed, more design - and good bikes for less money. Recently more and more quality electric bikes from generator/ sandwiched between the flywheel and European manufacturers are coming to the market at prices between 1,0-00 and 2,000 Euros. They close an important gap transmission. It can provide power boost, start/stop capa- between high-end pedelec brands, starting at 2,000 Euros, and low-end import products, which often sell for far less than 1,000 bility, and regenerative braking. Energy is stored in a small Euros. lithium-ion battery pack that is mounted under-hood. This would make the S-Class hybrids the first such production vehicles to use a lithium battery. The S400 is due on the there’s one way of showing market in 2009 with the S300 a year later. what electric assist means and in space too and that’s what the High capacity lithium-ion (Li-ion) batteries which will power ExtraEnergy operation do at shows and for the Trade. the Optus D3 communications satellite, based on Orbital’s Taking a test-house stance Star2 platform. The rechargeable Li-ion batteries will deliver the German based company satellite power during two eclipse seasons per year when set out to ride till they drop a the spacecraft is blocked from the , allowing Orbital to wide range of electric significantly decrease the satellite’s weight. powered machines, then do it There is approximately 30 to 50 percent weight savings again to assess perfomance. with the new battery systems. The cells will be made in Saft’s Bordeaux facilities and the batteries will be assem- For more info go to www.extraenergy.org bled and tested in Poitiers.

a new twist to a fast and economical way to test LEV batteries BATSO is a recently introduced test seal to show the safety level of a battery. It is also a trade marked abbreviation an old friend of Battery-Safety-Organisation, which creates the BATSO testing standards. BATSO is a co-operation project between ExtraEnergy, It’s a bullish message, and one that is readily under- Taiwan Industrial Technology Research Institute (ITRI), the renowned testing organisations TUV Rheinland Taiwan, and UL Tai- stood: “perfect for those who don’t mind a little help now and wan, as well as the LEV industry. The goal is to increase safety in new battery technologies., two BATSO testing laboratories have then”. Giant have that to say in their catalogue introduction to been established. Tim Schaefer is project manager. the Twist series, along with “want to consider, the healthy The creation of BATSO as a project and trademark is the result of working on a fast and economical way of testing LEV batteries options to commuting whilst not be another emission pollut- for many years. Initially, this happened in co-operation with Deutsche Post AG to find qualified lithium systems that would guaran- ing traveller”. That’s saying it with conviction. tee range of an electric bike for a full day of mail delivery service. I’ve run a Twist in my stable for around five years, brought Lithium batteries are rapidly becoming the dominant battery technology in Light Electric Vehicles and safety is a major issue; into our bike shed in the dark days of an arthritis affliction there are dangerous and very safe lithium systems available on the market. that had sapped leg power. The Giant Twist supplied the aid There are two testing laboratories where batteries, particularly lithium and nickel-metal-hydride, will be tested according to needed in recuperation, with power restoring the confidence BATSO safety standards. The definitions for these tests have now been completed. Most tests necessary for BATSO certificate can be done in the ExtraEnergy labs with the exception of UN-T tests and some others. One lab has been in operation for a few where the mind was willing but the flesh was weak My final years in Karlstein/Frankfurt in Germany already, a brand new one has just been established in Hsinchu, Taiwan. flourish to demonstrate a return to active biking came with a Twist trip around the full TT Race Circuit of the Isle of Man in May 2003 - which coincided with involvement in the Lambretta London’s Congestion Charging four years on Club of Great Britain’s 50th year celebrations on the Island. Traffic flow is still down across central London and congestion cut in the western extension by up to For 2008, Giant Twist comes in two models - the Twist 1.0 25 per cent, according to the Fifth Annual Impacts Monitoring Report. Traffic levels in the original zone remained stable in is 8-speed Nexus, Li-ion battery. Twist 2.0 has 7 speed Nexus 2006, at 21 per cent lower than before the scheme was introduced in 2002, while traffic levels on boundary routes of the and the NiMH battery system. Both models are electric driven original zone have remained comparable to previous years. Whilst cycling is 43% up, along with ptw use. through the Sanyo front wheel motor-hub. There are three Before charging began, some 334,000 vehicles entered the original zone each day. In 2006, around 70,000 fewer stages of “power” to cope with riding conditions - Power, Eco, vehicles entered the same area each day and business and public adoption of alternative modes of transport has seen two Normal - and Giant suggest that gives anything up to around wheel traffic increase, with electric power becoming a more favoured system of propulsion. 60 miles on the road. That’s the result of modern battery tech- The Congestion Charge scheme generated provisional net revenues of £123m in 2006/07, destined to be spent on nology, so well advanced from our home model that still will further improvements to transport across London, particularly bus services. Further analysis of economic trend data give a 35 miles plus day out, despite the age and good use of continues to demonstrate that there have been no significant impacts from the original scheme on the London economy. what is still the original battery. Indeed, the London economy has been particularly strong over recent years, with recent retail growth at roughly twice the What has been appreciated about travelling with the Twist national growth rate. is that it can be rooftop carried, always remove the battery Since the Congestion Charge scheme started, London has seen traffic entering the zone reduced by 21 per cent; an first, though. Generally, as with many caravanners, it is easy increase in cycling within the zone of 43 per cent; reductions in accidents and key traffic pollutants in and around the to load the bike into the ‘van and that means the Twist is a charging area; retail footfall now outperforming the rest of the UK and returning to a pattern of year-on-year growth. constant companion on assignments. PRL A full copy of the Fifth Annual Monitoring Report is available at: www.tfl.gov.uk/corporate/projectsandschemes/ roadsandpublicspaces/2287.aspx#reports where green is the message

ACEM are commited backing of Motorcycle Industry in The Green Paper on Urban Transport published by the European Commission late September looks forward to contributing to the creation of a new urban mobility culture in Europe, including powered two-wheelers in the content in the document, and it gets ACEM backing. Powabyke has a new Lithium Ion battery bringing the The growing amount of traffic on urban roads requires policy weight of electric bikes down in a way that is affordable for makers to consider all mobility tools available - ptws are ef- customers and accessible for dealers, says company MD Nick fective solutions to problems caused by urban congestion, Child. The Powabykes can lose 18lbs overnight, but without providing citizens and businesses with improved mobility and One two-wheel distributor with a foot in losing any range. “Our dealers can get state-of-the-art Lithium ion both the motorised market and the bicycle business accessibility in cities, says ACEM, the Motorcycle Industry batteries to fit the entire Powabyke range for their customers and is Moore Large. The Izip collection out of America is in Europe. they’ll last three times longer than the standard lead acid battery. their offering in electric assists, with bikes and trikes. “For many urban trips ptws are an alternative to the use of , freeing space for citizens and complementing public transport, thus successfully integrating urban traffic plans here’s some competition for you aiming at a sustainable transport system. “The motorcycle a 20 to 30 miler for commuters industry is committed to work together with policymakers and People like to get in out of the weather, which is one stakeholders towards free-flowing towns and cities” says the of the features of this inner-city fourwheeler developed by a con- organisation. sortium of British, Italian and Japanese companies. The Elettrica ACEM plans to actively take part to the debate that follows is described as a groundbreaking electric vehicle. No congestion the publication of the Green Paper on Urban Transport by charge, free parking in many parts of London, no road tax this addressing the theme of ‘PTWs and urban mobility’ at its little car which is the first production electric car in the UK with annual conference, which will gather policymakers, many city the option of a lithium battery power supply, offering increased authorities and city representative associations. The ACEM power and range. seen at: www.futurevehicles.co.uk annual conference will take place in Brussels on November Designed in Milan, the Elettrica is stylish, with a glass roof the 20, at the Residence Palace. vehicle has been crash tested well beyond EU requirements. information on ACEM is available at Future Vehicles is the exclusive distributor within the M25. http://www.acembike.org/ DAYS IN THE COUNTRY Holland: NEXT DOOR NEIGHBOURS said to be heaven for the two-wheel trade, being there as a tourist puts Holland right at the top of places in Europe for riding pleasure It comes as being just a little bit natural, riding two wheels in Holland, and popular too. It seems everyone does it and I was once told that for every four members of a family there would be five or six bicycles - with those not in use waiting to have a puncture mended. Holland has a network of two wheel routes that take you everywhere, and will bring you back a Approaching the shifting sands and dunes in Hoge Veluwe National Park, close different way if that is what you want. That’s great, yet riding on the roads to Arnhem. The miles of dedicated tracks and trails take walkers and bikers when you need to do that is no more stressful - the locals enjoy an aware- through the biggest enclosed park in Holland, where there are deer, wild boar ness of how two wheelers travel, and you aren’t seen as just a hindrance. and sheep. It’s about 15kms top to bottom, with several gated entrances. The other week we stopped off near Arnhem to relax in an area where left: ANWB woods and heathland rub shoulders with culture and history - that and good numbered eating houses, shopping opportunities and the other things tourists enjoy. direction posts Holland comes pretty easy to reach, even when you avoid the metropolis sign the way, that is Schipol, the airport hub for global destinations, and this trip was an September colours from help check introduction to Ijmuiden, the Dutch ferry port just north of Amsterdam. Hoge Veluwe National Park, your location. This is the popular tripper’s DFDS Seaways route from the Tyne using the pictured by Peter Lumley. for more info on attractions right: The International Ferry Terminal at North Shields and close to Newcastle, with a North Sea in the park go to: late afternoon boarding for the North Sea crossing - there’s a similar timing www.hogeveluwe.nl Cycle Route coming back too. The well appointed ship is appreciated as you settle in for contacts: the park - www.hogeveluwe.nl the ferry - www.dfds.co.uk the journey, I don’t do cinemas on crossings but appreciate live on-board the museum - www.kmm.nl about Arnhem - www.holland.com entertainment and an opportunity to see what a bottle of a preferred single malt whiskey will cost. There’s also the choice of restaurants for dinner. below: Scooter riders returning from their trip to Holland - plenty of camping From the port on the Dutch side, the motorist is quickly onto the motorway sites, lots to see and enjoy where two wheelers are truly part of the family links and it’s no less easy to get going on two wheels. Study the map and you’ll see plenty that’s there to take on - including The North Sea Cycle Route which passes the port door to run through Germany, then Denmark, Sweden, Norway, to the Shetlands, Scotland and England, around 3,730 miles in total, the world’s longestcycle route, with a dark blue bicycle on a light blue background as your direction indicator - the logo of the route. Our Arnhem stop-over put us right at a gate to the Hoge Veluwe National Park, with it’s captive 1,700 White Bicycles which visitors are allowed to use free. The park is a landscape of woodlands, heath, ponds and dunes. The Kröller-Müller Museum in the park has a large collection of paintings by

Vincent van Gogh: it features a magnificent selection of his work. all photographs: Peter Lumley.KSA September 2007 page 6 getting new people interested ok for cleaning in the dishwasher IFMA closed with about 48,000 visitors taking in the show, according The Tillen XC and Serra XC from Gerber Legendary Blades come fitted with the new liquifusion to an independent survey conducted at the fair almost 90% of all of this year’s hydration reservoir, a unique container that has the big advantage of being trade visitors are involved in making purchasing and procurement decisions. cleanable in any dishwasher. There is also the semi-rigid construction “Trade visitor days that are crowded with non-trade visitors are of no use to that allows it to conform to the user’s back, creating a lightweight anyone,” says Koelnmesse vice president Metin Ergül. “IFMA also gets new peo- internal ‘frame’ that prevents the rest of the contents ple interested in bicycles, as demonstrated by the fact that more than 30% of of the pack from shifting as the liquid is trade visitors this year were attending the fair for the first time”. being consumed. (pictured) A large open neck makes it both simple to fill and clean, and allows the easy circulation of air within the reservoir, doing away with the need for an expensive dryer to keep it fresh and free of biological contami- nation. Both come with a range of integral features including a water- proof rain flap, bungee straps for ex- ternal storage and a radio / mobile phone holder. for more information go to www.gerbergear.com

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new venue for season opener Visitors to the 2008 trade show in Taiwan will see the world season opener in a new guise with the location at Nangang. Taipei Cycle will run in the new TWTC Nangang Exhibtion Hall with enhanced facilities and easy transportation, being a 15 minute drive or shuttle from city centre. www.taipeicycle.com.tw

early warning The 2008 Ice-Bike* event will be bigger and better than the one held once in the grounds of Madison’s 75,000sq ft purpose built distribution centre in Milton Keynes. Dates are February 26 to 28. Much of the detail will be released by e-mail to all pre-reg- istered attendees between now and the show, including some spe- cial offers that will offer financial advantages. There will be compe- titions for attendees, including the very popular and highly entertain- ing warehouse trolley dashes! pre-register - www.icebike.co.uk August 2007 page 7

The second Asia Outdoor exhibition in Nanjing, China pictured: Costantino Ruggiero, Director of BikeAsia and General Director of developing the market with presence EICMA (left) with Roberto Fabbri, Messe Friedrichshafen and organisers in Nanjing reap success Managing Director of BikeAsia Asia Outdoor in Nanjing, China has neur is convinced that sales in China in the area a boom reputation in just two years - rapidly of mountaineering and nature sports will rap- BikeAsia 08, is the first growing, by the last day of the show on August idly rise over the coming years. International Show of South East Asia 26, 20 per cent more trade visitors had attended Managers of companies like Meindl agree. dedicated to bicycles, motorcycles, the event in Nanjing than in 2006. The German shoe manufacturer has been ex- components and accessories, it will During the four days of the exhibition, there hibiting its famous hiking boots in Nanjing. Lars occupy two large pavilions of the were a total of 8,218 trade visitors from China Meindl, who runs the firm with his brother Lukas, Singapore Expo, covering a gross exhibit and other parts of Asia, including from Taiwan, came to Nanjing personally to establish busi- area of over 20,000 square metres. Japan, Korea, Singapore, Indonesia, Pakistan ness contacts with Chinese retailers. “We’ve April 10 - 13, 2008 and India. On Open House Day on Sunday, trade come to Asia Outdoor to ensure our presence show organizers reported an additional 3,000 on the fastest growing outdoor market in the mountaineering and nature sports fans. world. With our high-quality hiking boots, we Singapore - the Asia Outdoor, the only trade show for the offer excellent alternatives to the products of mountaineering and nature sports sector in Asia, Asian manufacturers.” ideal venue is the result of a close cooperation between Bernd Kullmann, Managing Director of Deuter, BikeAsia 08 is the first International Exhibition of the Asia region that is Messe Friedrichshafen and organisers in has come to China for similar reasons: “We see entirely dedicated to bicycles and motorcycles, components and accessories, it’s scheduled Nanjing. A total of 215 exhibitors, including lead- participating in the exhibition in Nanjing as an for April 2008. Exhibitors are expected from Japan, China, Taiwan, Thailand, Malaysia, Viet- ing companies from the German outdoor sector important decision for the future. As a global nam, Indonesia and from the Philippines, but it is participation of Exhibitors from Europe and like Deuter, Edelrid, Holmenkol, Lowa, Meindl, player in the backpack business, we want to be the USA that is considered of particular importance. The exposure for these manufacturers at Tatonka, Vaude and Zeiss exhibited in Nanjing part of this new market. But before that can hap- Bike Asia 08 brings the ideal chance to make their products known in the Asian market. Bike on a total area of 22,000 sq m. That is 10 per- pen, we’ll have to build up a retailer network. Asia will be designed also with the aim of developing awareness that bicycles and motorbikes cent more exhibition space than the previous There will be plenty of developments over the are not only a means of transport, but also the qualifying tools of a lifestyle in which quality of year. There were 20 percent more exhibitors at next few years.” Bernd Kullmann is confident life and search for pleasure are key factors. this year’s event than at the debut in 2006. that the outdoor market will continue to grow in “While travelling around Asia a great deal for work or for holiday, I have always been amazed The show was complemented by a wide range the future by how popular bicycles and motorcycles are, conditioning the daily lives of millions of people of sideline events such as presentations, climb- For years, the company Vaude Sports from - Roberto Fabbri, Managing Director of BikeAsia has told Trade & Industry. “I have always Tettnang, Germany has been manufacturing in ing events, mountaineering safety courses, an been amazed that such a huge market actually offers consumers a rather limited choice of outdoor fashion show and an outdoor party. China and selling its products on the Chinese products. I believe that this contradiction is chiefly due to the fact that a large trade fair, like “China is a big outdoor market with enormous market, including at prime locations like potential,” says Knut Jaeger, a businessman who Nanjing: “We don’t want to miss a thing,” says the ones held in the West, has been missing in this Region.” was one of the founders of the OutDoor trade Bernd Dietrich of Vaude International Sales, “so Singapore is the ideal venue to host the event for several reasons, it has excellent exhibi- show in Friedrichshafen in 1994. Jaeger has we’re exhibiting at Asia Outdoor. There’s an in- tion infrastructures, the airport has a very high number of connections, it is easy to obtain a been working for years with outdoor companies credible amount of interest in backpacks, foot- visa even for visitors coming from other Asian countries, in the Singapore region an evolution in China and he is one of the initiators of the wear and clothing” says Bernd Dietrich, speak- in life-styles and products is under way. trade show in Nanjing. The German entrepre- ing to us from Nanjing. The organisers promise that Bike Asia will EICMA’S ROLE be the Fair of reference in Asia for all the part of the opening ceremony at AsiaOutDoor in Nanjing EICMA is the partner of BikeAsia trade operators of the Industry. Pte Limited, of which it owns 50%. Manufacturers, distributors and retailers Guidalberto Guidi, President of EICMA spa, will all enjoy a unique opportunity to meet is also President of the Company that is their counterparts or to present their prod- ucts to the potential consumer. promoting the new Exhibition, whose Board is made up of Guidi ( President) Fabbri (Managing Director), and two Board members: Romeo Orlandi and Costantino Ruggiero, the Director General of EICMA, who underlines the role played by EICMA in organising Bike Asia: “Our aim is to repeat in Singapore the success of the event we have been organising in Milan for more than 90 years.” he told Trade & Industry. exhibition centre in Singapore

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Bohle UK Ltd G7 Hatpac Ltd I5 Rainlegs Bromley Bike Company J6 Henry Squire And Sons G6 Raleigh UK Ltd A5 the celebration of cycling Ltd A1 Honey Stinger M12 Red Spokes P4a Buffera Ltd L9 Hope Technology J7 Riccione Bike Hotels J10 Buy Buy Bicycles M13 Hot Wheels F1 Riding High UK Carradice Of Nelson Ltd K12 IPC Magazines I13 Saddleback Ltd G10 Earls Court style Casa Masaferrer L7 Italy Bike Hotels F5 Saracen Bikes Ltd I15a the London show is back where it belongs Chain Reaction Cycles F9 J D Cycles J8 Savsport/Team Alpha P5 Charge & We the People E5 Of all the places where memories meet modernism the Jim Walker & Company Ltd E2 Scott Sport Ltd B1 Chicken & Sons K16 Kalas Sportswear Ltd K2 SealSkinz L2A peer of the bicycling world is the Earls Court exhibition centre, hallowed L1 Ken Chang Industrial Co Ltd. I6 Sigma Elektro Gmbh K15 ground and launch pad where the greats Cordee Books and Maps L13 Kiddimoto L12 Sigma Sport Ltd G15 have mingled with the hopefuls and the Cotic J4 Kool-Stop Europe bv I4 Singletrack K9 happenings. I am sure that Michael the exhibitors Creative Cycles P3 Les Stables C9 Windwave G16 CTC G1 Bennett will feel this is the height of LikeAbike UK K13 Specialized UK Ltd H1 & their stands Cube Bikes D1 Live Play Ride I7 Sports Tours International K4 achievement he’d barely dared envis- 2 Pure Ltd F6, F7 & F8 Cyclaire I9 Lloyd Imports E15 Star Trac UK age for a London Cycle Show. The Abacus Online K11 Cycle Aid Assist Ltd I8 Loct Ltd J12B Sturmey-Archer Europe NV E9 crowds are going to love it, him too.. Action Medical Research K14 Dainese UK Ltd K18 London Cycling Campaign G3a Sub-4 Ltd K17 That 2008 is a long way from the days Airnimal Designs Europe E6 Deep Blue Sky M1 Lyon Equipment Ltd I2 Sundog Eyewear Ltd K7 Dirt MTB Magazine M5 when people other than bike couriers Amba Marketing D6 Magura Bike Parts UK Ltd J3 Sustrans P4E Be Seen On A Bike L14 E & L Insurance L11 Memory Map-Evo Distribution Ltd C3 Suunto - Amer Sports UK Ltd G17 rode fixed wheels, Cycle is going to gen- Bear Back Biking C6a Early Rider Ltd B5 MMUSA Europe, SRL J12a Team Hybrid Ltd L2 erate a wow! feeling of discovery for Bicicletas De Alava, S.A. L3 Emotive Control Systems Ltd I12 Moore Large & Co Ltd E3 Torq Ltd E16 newcomers and the specialist dealer Bicygnals Limited K3 Endura Ltd M9 Mosquito Bikes J14 C8 and enthusiasts alike. Just like the old Bike and Run C7 Enigma Titanium Ltd J11 Nazran (Pvt) Ltd K5 Trek/Gary Fisher I18 /Pinnacle Bikes P5 days, I expect. Bikegreece.Com M6 Neilson Active Holidays E10 Trimetals Ltd I10 BikeRadar.com L19 Exelite Industries (UK) Ltd M8 Nemesis GB Ltd I14 trioBike - Funktion Alley - FluidCycles F3 Earls Court has seen the all gold-plate Bionicon K19 Exodus Travels Ltd. M15 Npower UK L5 2 Stage Bikes Ltd J13 track iron, built in south London by Folding Bikes G9 Explore! K14a Onza Trials Upgrade Bikes Ltd I16 for an Indian maharaja - Bob Elliot & Co Ltd F4 Extra UK Ltd J1 & J2 E11 Urban Mover Ltd who lost a pedal cap to nimble fingered FirstBike P2 Pearson Cycle Specialists Urchin Ltd L16 Fisher Outdoor Leisure Ltd G5, G11 lookers on the very first day! Then there was the muddy Viking, just back Pedalite International Ltd. K21 Velorbis Ltd J16 Focus Bikes G18 Polaris Apparel H7 Velotex from victory for Ian Steel in the -Warsaw- . Foska.Com K22 Powacycle J5 Volvo Car UK Test Track This was British cycling in top gear - an amateur race that attracted the Future Publishing I17 Pragmasis Security E4a W.L. Gore & Associates M7 very best cyclists from communist countries, with guest teams from out- Garmin (Europe) Ltd C5 Propel Bike J9 Weldtite Products Ltd G8 side the bloc. The Scottish rider Ian Steel won the 1952 race, and the Gazelle H7a Race Against Time Windwave G16 British League of Racing Cyclists team also won the team competition - the first time that both classifications had gone to the same nation. I went to that show, as an Essex cycling club secretary doubling up with a shopping expedition to Condor, in Grays Inn Road, the habit of riders from the sticks wanting to buy or replenish exotic kit. And which shop will be looking after buyers at Earls Court? Another bit of heritage. At those Earls Court cycle shows the British manufacturers used the occasion to hammer their competitors and rivals by throwing lavish par- ties and building huge monuments they called product displays. Earls Court has the capacity to be extravagant beyond belief when you want to reach high, and the reaching finally exploded, consolidation of brands into corporate monoliths brought closures from which few original names can now be glimpsed. The 2008 scene makes for a different Earls Court. Open: Thursday 11 October 10:00-18:00 Trade only. Frday 12th, 10:00-19:00 Saturday 13th 10:00-18:00 Sunday 14th 10:00-18:00 www.cycleshow.co.uk

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