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LeadA publication of the Lead AreaMe Chamber of Commerce MARCH 2021home | Volume 13 | Issue 3 Lead, South Dakota Annual Award Nominations VISIT LEAD Creates Targeted Voting will take place from 3/1-3/12. LACC Members may submit votes (1 vote per family or business membership). 2020 winners and board members are not eligible. Thank you to everyone who submitted nominations! Promotion for Membership Thomas J. Grier Award: An individual Phoebe Hearst Education Award: An who has demonstrated a positive im- individual who exhibits excellence in pact on Lead through their efforts in education and who inspires those volunteering and other community whom they serve. Someone whose service. time and commitment is invested in -Tom Marsing, GM, Terry Peak shaping those around them. -Paul Holstclaw -Dr. Dan Leikvold -Debbie Minter -Steve Ralston, Lynn’s Dakotamart Business/Org Member of the Year: An organization that has exhibited com- Harnessing the enthusiastic sup- Lead, the Tourism Director will develop Lead the Way Award: An individual or mitment and help to the Chamber port of the 30-50,000 visitors who tourism programs for all seasons from business that has demonstrated their and community. grace the Sanford Lab Homestake within the Chamber and the SLHVC — belief in the future of Lead by making -Lead Assembly of God Visitor Center (SLHVC) every year will the hub and center of Lead’s tourism. a significant investment in their -Boys & Girls Club be the goal of Visit Lead. The newly In addition to ensuring the business business in the past year. -Couer Wharf created arm of the Lead Area effectiveness of the concierge service -Marty Venburg, Big Trout Deli Chamber of Commerce is specifically and tours, the Tourism Director will -Thyssen Mining Chamber Champion of the Year: An in- geared toward attracting and keeping focus on planning, development and -Chris Kenzy, The Lofts dividual who has gone above and tourists in Lead. group sales, as well as finding creative -Nick Bennet beyond to promote the Chamber its Starting with acquiring the contract ways to promote Lead and all we -Subway mission. for trolley tours from SLHVC, tour have to offer. The Tourism Director will -Lynn’s Dakotamart -Sherri Meidinger guides who are well acquainted with effectively create ways to reach bey- -Jennipher Creed the businesses and services in Lead ond the miles to show visitors that we Miles Beyond Ordinary: A new -Mark & Paul McGrane will make sure Lead’s visitors know the are “Miles Beyond Ordinary.” business that has shown grit, -Carol Oolman best of our town. When tourists return The importance of this office and courage and innovation in starting. ______ to the visitor center, a fully-staffed position cannot be understated and it -Explore Fitness & Adventures To vote please come by our offices, Visit Lead concierge desk will reinforce will play a vital role in attracting more -Gold Star Cabinetry call or email us. Remember, 1 vote per the tour guide message and encour- tourism to Lead. Chamber members -Yates Hair Shaft & Salon membership. age tourists to continue moving up can capitalize on this new office that is -Jailhouse Taps the street to discover our unique focused on promoting Lead’s attrac- shops, restaurants, lodging and at- tions, shopping, and hospitality indus- tractions. try. A membership with Visit Lead will Placing Visit Lead within the SLHVC ensure that businesses are promoted and taking over the trolley tours to ac- with a premier presence at our con- complish a more targeted Lead ex- cierge desk, rack cards placed at the perience will, of course, benefit entrance of SLHVC, in-depth expla- Chamber members by increasing nation and inclusion on the new Visit business traffic. It will also benefit the Lead website, additional trolley stops visitor’s center by keeping staffing around town and an option to be spe- costs low by requiring only gift shop cifically mentioned during the trolley employees, while providing a steady tours. Advertising opportunities for stream of income from the Lead Area Visit Lead members abound, with ad Chamber of Commerce for the tour spots in our tour scripts, special rates contract and seasonal trolley rental. for ads in our Lead Magazine, ad “This does not change our income space on our Lead map, a display at the SLHVC significantly, it mainly panel at the Visitor’s Center, and a clarifies our purposes to our annual co-op ad placement in the 2022 sponsors and opens the door to an- South Dakota Vacation Guide. nual sponsors participating in more A Visit Lead membership is only avail- than just our regular chamber activ- able to existing members of the Lead ities,” said Chamber director Sierra Area Chamber of Commerce. Ward. -DeSales Writing A newly hired Tourism Director, who _____ will work under the auspices of the For more information about our new Chamber, will tie all of this together program, job openings, tours or con- and make it grow. With a passion for cierge desk please call (605)584-3110 We enjoyed a wonderful Chamber Mixer and ribbon cutting at Explore Fitness & Adventures! Thanks to everyone who attended and supported! The LEAD VOLUNTEER FIRE DEPARTMENT FEBRUARY Chamber Members invites you to a fundraiser to support: NEW MEMBERS - BA Coffee, The Mix, Black Hills Vacation Getaways, Greg & Nancy Hershman, Boys and Girls Clubs of the Black Hills RENEWING MEMBERS - Aspire Boutique, Black Hills & Badlands Tourism Association, Crazy Horse Memorial, Explore Fitness and Adventure, Life Light Cre- ative, Nellie Enderby, Oz & Cathy Enderby, SD Science & Technology Authority, Servall Uniform & Linen Supply, Spearfish Insurance Brokerage, State Farm Insurance, Sturdevants, Sturgis Chiropractic, The Blind Guy/Brick Oven as they begin to rebuild after the devastating fire Pizza, Jim & Cameon Wefso, Terry & Cheryl Weisenberg, Rick & Collene Wisser Thanks for being a part of all that we’re doing in Sat, 3/6 - 12-3pm Miles Beyond Ordinary Smoked pulled pork sandwiches from BIG TROUT DELI Lead! You make Lead, All donations will go to JDM Customs Lead Fire Hall - 622 Hearst Avenue, Lead Board Member Spotlight WELCOME NEW MEMBERS From undertaker to engineer to financial advisor to chef — what a BA Coffee - Alexandra provides premium coffee inside the Ex- wild ride! DAVE BRUECKNER draws from life experience for suc- plore Fitness and Adventures building. She also makes a mean cess breakfast burrito and carmel roll. She is keeping early hours for those of you who are on that early (or late) shift 5am-5:30pm. He’s been an undertaker, an engi- Black Hills Vacation Getaways - Rebecca and her husband pro- neering student, and a financial ad- vide short term rentals and love to encourage their guests to ex- viser. But when he decided his niche plore all that Lead has to offer. You may recognize their little was in providing delicious meals and green house by the Old King’s Grocery across from Gold Run entertaining people, Brueckner drew Park. Feel free to give them a call to see it in person! from all of those experiences to be- come a successful restaurateur. The Mix - Check out the work Amy and Whitney are doing with “In order to run your life right you have The Mix, a media marketing agency offering video production, to be pretty well organized,” said photography, graphic design, website development, and social Dave, who has built a nationally ac- media management. They also are working to open a gift shop claimed restaurant locally at featuring locally made products. More news coming soon!! Cheyenne Crossing. Dave, who grew up in a family of NEWS & NOTES educators and engineers in the De- troit area, started his working life as GOLDEN GANG EASTER EGG HUNT - The Golden Gang, Lead’s an undertaker in 1967. He was in that premier senior volunteer group, is please to announce their an- business for about a year. nual Easter Egg hunt in honor of Esther Lux. Save the date for “The guy I was working for said, ‘if one vacation to Jackson Hole would 3/27/21 at 10am sharp at Manuel Brothers Park, rain, snow (in you grow old in this business you never happen, as President Bill Clin- parking lot), or shine! Open to kids 0-12 with prizes, gift certifi- either become an alcoholic or go ton’s entourage bumped Dave and crazy, let’s go have a drink.’ I thought Wendy off their flight. Listening to cates, baskets bikes and soooo much candy! OK! It’s time to get out. It’s a service Dave complain about the whole or- TERRY PEAK UPDATE - The season is going strong! All major runs you provide for a family, but you’re deal, one of his employees set him up are open, and all chairlifts (except Homestake Express) operate dealing with grief all the time. It’s a lot with a trip to the Black Hills. everyday. The Terrain Park has been rebuilt so new features and happier dealing with people who are “She said, ‘Shut up, you’ll like it.’ jumps await your arrival. Come up to Terry Peak today to enjoy happy with what they eat.” Here we are, 23 years later, and we winter fun on the slopes. NO Reservations needed, NO Advanced After getting out of that business, it still haven’t been to Jackson Hole.” Sales Needed, NO limiting of Lift Tickets or Rentals. Just come would be some time before Dave That was back in 1995, and once up the day you want to ski or snowboard and purchase what you found his calling with food and enter- Dave and Wendy saw the Black Hills, need then. taining. In 1968 he set out to follow in they never looked back.