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EG Presentation The Largest Gaming Media Platform in North America Investor Presentation September 2020 TSX: EGLX OTC: ENGMF FSE: 2AV Disclaimer CAUTIONARY STATEMENTS This presentation is for information purposes only and does not constitute an offer to sell or a solicitation of an offer to buy securities. The information contained herein has been prepared for the purpose of providing interested parties with general information to assist them in their evaluation of Enthusiast Gaming Holdings Inc. (“Enthusiast Gaming”) and this presentation should not be used for any other purpose. Under no circumstances may the contents of this presentation be reproduced, in whole or in part, in any form or forwarded or further redistributed to any other person. Any forwarding, distribution or reproduction of this document in whole or in part is unauthorized. By accepting and reviewing this document, you acknowledge and agree (i) to maintain the confidentiality of this document and the information contained herein, and (ii) to protect such information in the same manner you protect your own confidential information, which shall be at least a reasonable standard of care. Enthusiast Gaming has not authorized anyone to provide additional or different information. In this presentation all amounts are in Canadian dollars unless stated otherwise. The delivery of this presentation, at any time, will not imply that the information contained herein is correct as of any time subsequent to the date set forth on the cover page hereof or the date at which such information is expressed to be stated, as applicable, and, except as may be required by applicable law, Enthusiast Gaming is under no obligation to update any of the information contained herein (including forward looking statements and forward looking information) or to inform the recipient of any matters of which it becomes aware that may affect any matter referred to in this presentation (including, but not limited to, any error or omission which may become apparent after this presentation has been prepared). This presentation contains “forward-looking statements” (also known as “forward-looking information” within the meaning of applicable Canadian securities laws). Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based on our current beliefs, expectations, assumptions and analyses made by us regarding the future of our business, future plans and strategies, our operational results and other future conditions. These forward-looking statements appear in a number of places throughout this presentation and can be identified by the use of words, such as anticipates,” or “believes,” “budget,” “estimates,” “expects,” or “is expected,” “forecasts,” “intends,” plans,” “scheduled,” or variations of such words and phrases or statements that certain actions, events or results “may,” “might,” “will,” “would,” “could”, “should,” “continue,” or be taken, occur or be achieved. These forward-looking statements relate to, among other things, our future financial performance, financial condition, liquidity, levels of activity, performance, prospects, growth, goals or achievements or other future events. Although we base the forward-looking statements contained in this presentation on assumptions that we believe are reasonable, these forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause actual performance and financial results in future periods to differ materially from those anticipated in our forward-looking statements. Forward-looking statements do not take into account the effect that transactions or non-recurring or other special items announced or occurring after the statements are made have on our business. For example, they do not include the effect of asset impairments or other charges announced or occurring after the forward-looking statements are made. The financial impact of such transactions and non-recurring and other special items can be complex and necessarily depends on the facts particular to each of them. “Future-oriented financial information” is forward-looking information about prospective results of operations, financial position or cash flows, based on assumptions about future economic conditions and courses of action, and presented in the format of a historical statement of financial position, statement of comprehensive income or statement of cash flows. Similarly, a “financial outlook” is forward-looking information about prospective financial performance, financial position or cash flows that is based on assumptions about future economic conditions and courses of action that is not presented in the format of a historical statement of financial position, statement of comprehensive income or statement of cash flows. Future-oriented financial information and financial outlook made herein or made elsewhere are made solely based on the information available as of the date hereof and are subject to the same assumptions, risk factors and other qualifications as all other forward-looking information, and presented solely for the purpose of conveying the current anticipated expectations and may not be appropriate for any other purposes. Despite a careful process to prepare and review the forward-looking statements, there can be no assurance that the underlying opinions, estimates, and assumptions will prove to be correct. The purpose of the forward-looking statements is to provide the reader with a description of management’s expectations regarding our anticipated future performance and may not be appropriate for other purposes. Furthermore, unless otherwise stated, the forward-looking statements contained in this presentation are made as of the date of this presentation and we do not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise unless required by applicable legislation or regulation. The forward-looking statements contained in this document are expressly qualified by this cautionary statement. This presentation also contains or references certain market, industry and peer group data which is based upon information from independent industry publications, market research, analyst reports and surveys and other publicly available sources. Although we believe these sources to be generally reliable, such information is subject to interpretation and cannot be verified with complete certainty due to limits on the availability and reliability of raw data, the voluntary nature of the data gathering process and other inherent limitations and uncertainties. We have not independently verified any of the data from third party sources referred to in this presentation and accordingly, the accuracy and completeness of such data is not guaranteed ENTHUSIAST GAMING INC. 2 Mission We are building the world’s largest platform of communities for gamers and esports fans ENTHUSIAST GAMING INC. 3 Investment Highlights Platform with global reach of Capitalizing on the Social Revolution and ~$110 million proforma revenue 1 over 300M avid gamers 2 changes in how Gen Z and Millennials (2019). Robust monetization monthly consume content 3 strategy with significant revenue / user growth opportunities Diverse asset mix of media, esports Experienced gaming, media and 4 & entertainment, more touch points 5 entertainment management team than any other gaming company ENTHUSIAST GAMING INC. 4 The Social Revolution By building gaming communities, Enthusiast is well positioned for the social revolution, the uprising of the Gen Z and millennials and the changes in how content is consumed Gaming Is Dominant Regulations Make It Advertising Through Communities, Entertainment Source Harder For Advertisers Influencers, Specialized Content 2x bigger than the music and film Direct relationships and communities becoming Average American spends +700 mins/day industry combined increasingly important for advertisers to reach consuming media. Advertising through target markets “influencers” becoming more popular Generation “Z” Gaming Is The Significant Gaming Represent As Gamers New Social Network Content Engagement 1.9 billion Gen Z globally. 67% of Gen Z males 59% of Americans play games and the average 30% of YouTube views are gaming related identify gaming as core component of their identity household in the U.S. has at least two gamers. This 80% of Apple app purchases are gaming related trend of gaming becoming part of one’s identity comes as no surprise, as new gaming platforms have morphed social interactions and behaviour. ENTHUSIAST GAMING INC. 5 The Importance of Communities Creating Communities For Super Gamers More Touch Points Than Any Other Gaming Company Enthusiast audience engages with communities as part 360 degree integrated media approach includes 1) cross-platform of their daily routine. Gaming is a part of who they are. media 2) custom content and sponsorships and 3) experiential Audience spends average of 33 minutes a month on activations. Over 200 million super gamers on a monthly basis. network. Unduplicated Media Audience Super Gamers At Scale Unique niche communities of gamers that can only be The largest gaming network and reach in North America - 44% reached through partnering with Enthusiast. more gamers than any other media company. ENTHUSIAST GAMING INC. 6 ENTHUSIAST AUDIENCE “SUPER GAMERS” What Is A Super Gamer? Enthusiast is home to a diverse group of the most influential and passionate
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