AUG 2020 UID NEWSLETTER Aug, 2020

THE EDITORIAL BOARD

EDITORS Lolita Dutta - Associate Director, School of Communication Design & HOD Visual Communication, UID Chitra Unnithan - Assistant Professor, Unitedworld School of Liberal Arts & Mass Communication

SUB-EDITORS Anahita Suri - Assistant Professor, Fashion Design, School of Fashion Design, UID Sambit Kumar Pradhan - Assistant Professor, Visual Communication, School of Communication Design, UID

EDITORIAL COORDINATORS Kriti Srivastava- Assistant Professor, Fashion Design, School of Fashion Design, UID Kishori Dalwadi- Assistant Director, School of Interior Design, UID. Kumud Kedia- Lecturer, Lifestyle Accessory Design, UID Harish CB- HOD, Automobile & Transport Design, School of Industrial Design, UID Atreyee Dutta- Lecturer, Animation & Motion Graphics, School of Communication Design, UID Abhrojit Boral- Assistant Professor, Visual Communication, School of Communication Design, UID Sagar Joshi- Assistant Professor, Product Design, School of Industrial Design, UID Dr. Vibha Kalaiya- Assistant Professor, Textile & Knitwear Design, School of Fashion Design,UID UID NEWSLETTER Aug, 2020

A Journey

No story will ever be complete without all the begin this new journey during a troubled phase in journeys we take. Of course, for many of us it the world. is our years as a young adult, but as we grow, all journeys become meaningful and with Nothing lasts forever they say, and one can only more experience it all matures like a good envision the changing pathway, the road to an wine. exciting life as a designer. It may be fraught with obstacles, but let overcome and begin to enjoy So, when I attended the brilliantly executed the journey. induction program that UID planned for the young newcomers, it reminded me of my days From an album called ‘JOURNEY’ these words as an impressionable student, wide eyed at resonate, “In the shadows of a golden age, a the portals of a design institution. Unfortunate- generation awaits for dawn, brave carry on, bold ly, in the current scenario, we could not see and the song.” the wide eyes or even hesitant smiles. While the students listened to several erudite speak- Lolita Dutta, ers from around the globe, who shared their journeys, and spoke of things to come, it was Editor-UID nothing compared to actually seeing the Associate Director & HOD, young faces who join us each year and to School of Communication Design. share in their excitement of being on our lovely green campus.

The digital world has pervaded our lives, and has highlighted the need for certain technolo- gies. However, it has also indicated how much we need the physical world. We yearn for contact and for a physical space. In the young students’ life who are now undertaking one of the most memorable journeys of their lifetime, it is almost heart-breaking to see it devoid of any chatter among friends, new peers, teach- ers, and above all the beauty and fun of the classroom.

All spaces evoke emotions, stimulates our senses, and gives us a touch and feel. The digital is tasteless and colourless, it serves a certain purpose in the current context, but kills the journey, kills the thinking process relying solely on some digital technology.

Yes, we do hope change will come, and maybe as we straddle both the physical and digital, we reach a compromise.

So, to all our new students, I want them to embrace the ‘new normal’ and hope for the change, waiting to see them emerge and UID NEWSLETTER Aug, 2020

“Banitizer”: A Collective Design

Interior Design+ Product Design +Animation & Motion Graphics, UID

With the COVID-19 pandemic, students of The concept of a Banitizer was explored by these Product Design, Interior Design and Anima- 05 inspiring students. It is a wearabe device for tion & Motion Graphics, came together in the wrist, very similar to a wrist watch. participating in a competition by World Design Organization (WDO). The competition Concept Note: was for: COVID-19 Design Challenge: “How Safe behavior and social distancing is the only might we enable people to #StepOut Safely?” way to be safe while working outside in a pandemic like Covid-19. The main objective was to prevent the spread of COVID-19. The idea was to generate a quick Challenge statement: solution, which can be plausibly implemented Safe behavior and social distancing within a short duration, as the virus has fast Concept Design: dispersion rate. BANITIZER is designed to different variants depending on the usage The team comprised of 2nd year UID students- Akshay Jain, Product Design, For holding of sanitizer Soham Mundada, Animation & Motion Graph- Alarming to keep for social distancing ics, Sparsh Tejwani, Darshika Kantaria and Keeping a track of any change in your body Kashif Khan from Interior Design. This was health which needs a cautious alarm. only a 05 day exercise in which the students were mentored by Prof. Kishori Dalwadi. The The device can be manufactured with a thermo- work was shared with 05 panelists associated setting polymer like silicone. with the WDO, on 18th April 2020.

Exploded view of Banitizer UID NEWSLETTER Aug, 2020

Top view of the Banitizer indicators

Darshika Kantaria

Sparsh Tejwani

Karigar doing further ﬁnishing of the Marble model; Image credit- Bhavi Shah.

Akshay Jain

Kashif Khan

Soham Mundada UID NEWSLETTER Aug, 2020 Celebrating National Handloom Day

Anahita Suri, Assistant Professor, School of Fashion Design, UID

In an effort to create awareness and apprecia- tion of Indian handlooms, the Government of India, has declared 7th August as National Hand- loom Day. It commemorates the start of the Swadeshi Movement, which was launched on 7th August 1905, in Calcutta.

Faculties Pritam Saha, Kakoli Banerjee, Anahita Suri and HOD Taruna Vasu, dressed in Indian handlooms for the virtual session with all students. Image Credits: Paras Doulatramani.

The School of Fashion Design organized a virtual get together of all faculties and students, dressed in Indian handlooms, to share their own stories and experiences and celebrate the rich and diverse handlooms of our country.

The students were encouraged to share their pictures dressed in handloom fabric and the response was exhilarating with visuals of Ikat, Patola, Mekhala, Kota Doria, Tant, Mysore Silk, Maheshwari, among others, filling my inbox. To see the young generation appreciate these traditional textiles makes us hopeful for a future where these textiles become part of our every- day clothing vocabulary leading to upliftment of the weaves and weavers. UID NEWSLETTER Aug, 2020

Nandini Soni dressed in Patan Patola, Sujata Paul dressed in Jamdani and Shivani Singh dressed in Mysore silk. Image Credits: Nandini Soni, Sujata Paul and Shivani Singh. UID NEWSLETTER Aug, 2020

Brinda Chapla in Kutch Shawl, Kinal Gandhi in Mysore Silk, Pragya Gupta dressed in Chikankari. Image Cred- its: Brinda Chapla, Kinal Gandhi & Pragya Gupta.

Aayushi Jaiswal dressed in Mekhala Chador, Divyanshi Sharan dressed in Tant Weave & Aditiba Gohil dressed in Maheshwari dupatta. Image Credits: Aayushi Jaiswal, Divyanshi Sharan & Aditiba Gohil. UID NEWSLETTER Aug, 2020 Childhood Memories Soaked In Paper Folding

Tanvi Parmar, B.Des Lifestyle Accessory Design Semester VIII, UID

I often associate my childhood memories It was in my 2nd year of 'Lifestyle Accessory soaked in paper folding. The transformation of Design' where, in an assignment we had to flat paper into a 3D structure fascinated me create body ornamentation inspired by mytholo- since I was a kid. gy. By diving deep into the classical antiquity of Greek mythology, which has elaborate mytholo- This gave me enough motivation to learn more gy that involves Gods, heroes, deeds, and mor- techniques on my own and it eventually became tals with elaborate stories and personalities. a meditative process for me. As time passed and my inclination towards arts and crafts did Through my derivation, my narrative expresses a not dilute, I found great joy in experimenting woman who entitles 'Aspida' an interlocking with materials and learning new techniques, shield. A woman has so many facets and each of which eventually gave me an entry into design them comes and interlock together to merge her college - 'UID'. beauty, strength, and endurance. Her personali- ty resonates with the Greek warrior and so does the design of 'Aspida'. The repetitive triangles are the outcome of 'Snapology' technique, which depicts the elements of life and their tessellating pattern creates a lightweight, flexible, strong structure that helps ensure against the most difficult of situations, and at the same time has a subtle beauty to it.

Handmade Body Ornamentation made by Tanvi Parmar. Image credits- Tanvi Parmar. UID NEWSLETTER Aug, 2020

Internship Stories

Aishwarya Rajesh, B.Des Lifestyle Accessory Design Semester VII, UID

Lockdown was no downtime for me. A student of lifestyle accessory department, for me the time away from college was well spent with a well-earned internship with one of the most exclusive home design entities in South India at 'Rock Paper Scissors'.

RPS with its eclectic spectrum of collabora- tors, namely Atmosphere, Pure Livin, Nilaya (with Sabyasachi inspired wallpapers) and Vaya proved to be the ideal exposure for me. It was a great experience to explore, absorb practical design philosophy and understand the workflow. Shana Alexander, the lead designer of brand RPS, also assumed the role of chief mentor to the new internee. For holding of sanitizer Alarming to keep for social distancing

Work developed by Aishwarya during the internship. Image Credits: Rock Paper Scissors. Arguably, the best part of the internship was a hands-on experience. I had to work on a high-end interior space. In all a great learning experience and a sneak peek into the future. Thanks to the Head of Department and faculties of Lifestyle and Accessory department. Also, special thanks and acknowledgements to Ms. Shana Alexander and Mr. Abraham Thomas of Rock Paper Scissors.

Work developed by Aishwarya during the internship. Image Credits: Rock Paper Scissors. UID NEWSLETTER Aug, 2020 THE HABITAT Competition Entry- The Archmello Theme: Second Home-the Hostel Amruta Deoda, Ayushi Dhanuka and Vidhi Puglia, School of Interior Design, 2nd Year, UID Faculty Mentors-Hariesh S, Kishori Dalwadi, Ruchita Mistry

INTRODUCTION: The ideation behind the project throughout was The Archmello was a proposal entered into to solve the problems faced by students in “THE HABITAT- Rethinking student housing in housing communities including homesickness, India”, an international architecture design com- individuality, privacy, lack of leisure time, flexi- petition. The competition aims at designing a bility, interaction etc and thereby, fulfilling their small student housing facility which provides a needs by providing the facilities at one juncture. quality living to the students with aesthetics rather than a traditional hostel room.

DESCRIPTION: The structure of the room with the protruding triangular window shapes each unit as a home giving their own privacy, flexibility and individuality while still fostering interaction. The flexible form represents the ups and downs (challenges) faced by them and encourage to acknowledge them. A combination of private and interactive spaces, thus, brings identity to the space. Leisure activities are amalgamated within the private spaces.

The steps around the courtyards with their CONCEPT: multi-dimensionality act more like an element Being a student in 21st century, where educa- catering to varied functions. Students can sit tion has become an unreal competition, pursu- together or in isolation enhancing the interaction ing a career distances one from ones homes and and flexibility. This brings versatility to the suddenly forces one to become independent by element by acting as a seating element also, staying away from ones family and face the rather than just the conventional purpose of ver- challenges of making a life on one’s own. tical movement.

Taking into consideration their destitute situations, this project aims at creating such a student housing community which could be a ‘second home’ and also enduring to change the perception of hostels, which are restricted to just staying rather than living. UID NEWSLETTER Aug, 2020 UID NEWSLETTER Aug, 2020 ATD Sketching Workshop At The BMW Showroom

Harish C B, Head of Department,Automobile and Transportation Design, UID

The Bayerische Motoren Werke has a tremen- series and GT, along with the other flagship dous presence in the Indian market since long. models 3 series, 5 series, 7 series and the X If one is an enthusiastic and aspiring car design- series SUVs. er, one has to be aware of one of the most con- troversial designers, Chris Bangle and his This is one of the few precious experiences in a works, during his tenure as the chief designer in student life, as a budding car designer in a Uni- the BMW Design Studio. He was very well versity where there is constant encouragement known for the BMW design philosophies of to facilitate forward thinking processes towards Bangle Butt, flame surfacing, Hofmeister kink. design, society and lifestyle. Hoping to have He was succeeded by Adrian Van Hooydonk, more such enriching experiences! according to whom, the BMW design has a ten- dency to periodically muscle in with big, bold, design statements in styling, however, was also criticized by the peers to be too bland and con- servative and lacking the Avant-garde styling of Bangle’s designs.

The ATD students, guided by Assistant Profes- sor Abhineet Kaushik, had a great experience doing live sketches on the models showcased at the BMW GALLOPS AUTOHAUS showroom, Ahmedabad in February this year. The students were taken through brand history by the brand expert, which also delved on the DNA, features and future concepts of the brand. The showroom was generous enough to allow the students to experience the interior styling cues and technology and the creature comfort features of the brand. The students chose the segments that they liked to sketch, so as to understand and prac- tice performing proportion study in a live sketch. This method helps to understand pro- portions, volume, styling cues and customer experiences that the brand follows and promis- es through its models. The models on display were the exciting BMW Mini Coopers, Z4 Con- UID NEWSLETTER Aug, 2020