Live Fitzrovia

A BOUTIQUE COLLECTION OF APARTMENTS AND PENTHOUSES IN THE HEART OF FITZROVIA

LIVE FITZROVIA

ARTISANS OF FITZROVIA CULINARY COOL ARTISAN BY DUKELEASE MEET FITZROVIA’S VERY OWN THE CHEF BEHIND DUKELEASE PRESENTS ARTISAN, 21ST CENTURY MASTERS DABBOUS RESTAURANT THEIR LATEST BOUTIQUE OF CRAFT SHARES HIS SECRETS DEVELOPMENT

Goodge Street, London W1

5. All Computer Generated Images (CGI’s) are indicative. are (CGI’s) Images Generated Computer All 5.

applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts. of exchange to prior solicitor your by confirmed and checked be should and only guide a as given are applicable)

4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where (where rent ground service and details Lease VAT. of exclusive quoted are stated, otherwise unless and, publication of date the at correct are rents and prices purchase all stated, otherwise Unless 4.

3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property. this to relation in whatsoever warranty or representation any make to authority any has Limited CBRE and Properties Dukelease of employment the in person No 3.

upon the content of these particulars. these of content the upon

Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based based actions indirect or direct from resulting profits of loss any or damage, or loss consequential or indirect limitation, without including damage or loss any for responsible held be cannot such as Limited

should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE CBRE and Properties Dukelease accuracy. their to as otherwise or surveys enquiries, searches, inspection, by themselves satisfy must but fact, of representations or statements as them on rely not should

2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties Parties Third or Lessees Purchasers, intending any correct, materially is particulars these in information the that ensure to endeavours reasonable use Limited CBRE and Properties Dukelease Whilst 2.

1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract. or offer an of part any constitute not do and Lessees, or Purchasers intending to guidance for only outline general a as out set are particulars These 1.

whom they may or may not act, give notice that: notice give act, not may or may they whom

IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for for property this of lessors or vendors the for and themselves for Limited CBRE LLP, Road) Court (Tottenham Street Goodge freeholder, the of behalf on acting Properties, Dukelease NOTICE: IMPORTANT

SUBJECT TO CONTRACT TO SUBJECT DISCLAIMER WELCOME TO ARTISAN

A collection of thirteen beautifully crafted apartments and penthouses located in central London’s cultural heartland.

4–5 IF THESE STREETS 24–25 FITZROVIA COULD TALK... CULTURE 2–3 WELCOME A brief history of Fitzrovia’s colourful An edited selection of the area’s best cultural literary past. hotspots and places of interest – from London’s secret toy museum to the well- 26-27 ARTISAN BY DUKELEASE 6–9 A RTISANS OF loved institution, the Grant Museum FITZROVIA of Zoology.

A celebration of local craftsmen and 58-59 LOOK UP women who make Fitzrovia such a 28–43 THE PENTHOUSES colourful place to live. Unknown facts and figures about the iconic central London landmark which points to the heart of Fitzrovia – the BT Tower. 10–13 CULINARY COOL

44–51 THE APARTMENTS World-acclaimed restaurateur Ollie Dabbous 60-61 W1 STYLE on why he chose Fitzrovia as the location for his ground-breaking restaurant, Dabbous. Celebrity hair stylist George Northwood, on why he chose Fitzrovia as the venue for his world-renowned studio. 52 MASTERPLAN 14–17 FOOD & DRINKS

A selection of the area’s best eateries and 62-65 AN AVENUE nightlife, including a guest cocktail recipe OF DESIGN from local institution, Bubbledogs. 53 AREA SCHEDULE Tottenham Court Road shopping highlights 20-21 MY FITZROVIA from some of the country’s best loved designer homeware brands. Local resident, author and poet Greta 56-57 THE ARCHITECT’S VISION Bellamacina on what makes Fitzrovia such 66-69 THE FUTURE OF a special place to live and work. FITZROVIA 22–23 PAINTING A look ahead at the innovative plans to 70-71 LOCATION MAP THE SCENE pedestrianise Tottenham Court Road and the benefits of the new Crossrail station. Fitzrovia gallerist and local activist Rebecca Hossack on the area’s burgeoning arts scene. 72 GET IN TOUCH

1 1 ARTISAN

ARTISAN FITZROVIA

A central London treasure

Welcome to Artisan, a boutique collection of luxury apartments and penthouses located in the heart of Fitzrovia. Inspired by the area’s eclectic and creative scene, Artisan has been carefully crafted to enhance the original building character while creating a strong statement for the prominent location on the corner of Goodge Street and Tottenham Court Road.

Although a challenging project, Artisan also represented a unique opportunity to create something truly special. We had the pleasure of working with a great team who shared our vision and after six years of hard work we are delighted to deliver a collection of beautifully crafted homes offering contemporary living in a highly desirable, bohemian neighbourhood in central London.

We are very proud to present to you, Artisan!

Richard Leslie, CEO Dukelease Properties

Editor’s note

Once a stomping ground for the literary beau-monde of 1920s London, Fitzrovia’s cultural capital has been flourishing ever since. Dylan Thomas, George Orwell and Virginia Woolf all put pen to paper from its famous squares, and the bohemian spirit remains in the stylish restaurants, galleries and shops scattered along these streets today.

Sharing a postcode with Mayfair and Marylebone, and soon with high-speed Crossrail connections across the city, this is a quarter of London with a distinctly European feel. Luxury property developer Dukelease has tapped into its unique character with Artisan, a boutique suite of 13 apartments and penthouses that reinforce Fitzrovia’s position at the forefront of modern living.

In the pages that follow, we take a tour through the past, explore the present and consider the future of one of the capital’s most distinctive neighbourhoods.

We hope you’ll enjoy discovering more about London’s favourite postcode and the new development at its beating heart. Welcome to Fitzrovia; welcome to Artisan.

Newman Arms Fitzrovia Louisa McGillicuddy, Artisan Editor 2 3 ARTISAN FITZROVIA IF THESE STREETS COULD TALK...

IF THESE STREETS COULD TALK... Authors and poets have been drawn to Fitzrovia for centuries: wander through its streets today and it’s easy to see how the bohemian spirit captures the imagination. Bring the rich history of this neighbourhood to life with a walking tour through the addresses of its literary greats...

In the early nineteenth century, a young Charles Dickens spent his childhood on this road, which was originally known as Norfolk Street. Virginia Woolf lived here in 1907 with her brother, Leonard. As founding members of the Bloomsbury Group, the pair often hosted literary salons at their home for leading writers and philosophers of the day.

The Newman Arms on Rathbone Street was It’s been said that T.S. Eliot’s favourite the real-life model for the drinking den restaurant was L’Etoile, a French bistro that has been running on Charlotte Street since 1896. The Welsh poet Dylan Thomas moved to favoured by the “proletariat” characters of Fitzrovia in 1941, working at the BBC on George Orwell’s 1984. His contemporaries, the writers Ezra Pound and Wyndham Lewis, even launched a Portland Place. He met his wife here and the literary magazine over a meal here in 1914. couple’s home was on Fitzroy Street. Illustration: © Sam Kalda – folioart.co.uk 4 5 ARTISAN FITZROVIA

ARTISANS OF FITZROVIA

In this neighbourhood, the little things count. From its historical roots in London’s fabrics trade, the artistry of handmade wares has long been celebrated, and continues to thrive. We meet the twenty-first century tradesmen and women still taking the time to master a craft.

J.P. Guivier & Co Musical instrument restorer 99 Mortimer Street

There are few people who could point out To the trained eye, the body of a properly- the difference between a sarangi, a crafted violin will be handmade in maple. ravanahatha or an esraj, but Robin Linings are taken from the wood of spruce Hamilton has been playing, mending and or willow, while fittings should be from crafting these exotic breeds of stringed ebony, rosewood or boxwood. “Strings are instruments for decades. Having learned one thing that have changed,” notes the violin aged eight, he now repairs their Hamilton. “Traditionally they were made modern-day counterparts as the Head of using sheep’s gut, but nowadays most are Workshop and Restoration at J.P. Guivier made with a synthetic gut core, then wound & Co. Originally established in 1863, the with silver and aluminium.” company has risen to become one of the most respected violin dealers and restorers During the day, Hamilton will be at work on in the UK, with Hamilton at the helm for restorations in the shop, often breaking for nearly forty years. Now based in Fitzrovia’s lunch in the cafés of nearby Market Place or Mortimer Street, it serves a musical Cavendish Square before heading to community that ranges from beginners and external appointments. J.P. Guivier & Co adult amateurs to young prodigies and work directly with musicians having trouble professional soloists. Alongside the sale and with the sound of their instruments. “Players valuation of stringed instruments, their come to me for a ‘tonal adjustment’, where workshop offers set-ups, small-scale repairs, I make subtle changes to the set up to and the full restoration of violins, violas, improve the sound,” he says. “It is rare that cellos and fine bows. I cannot help in some way and it is very satisfying when they leave the workshop “The most important thing, even on the grateful that their instrument is sounding so simplest instrument, is the quality of the much better.” set up,” Hamilton explains. “It’s about the way the bridge is fitted, the position of the guivier.com soundpost, the shape of the fingerboard, how well the pegs work…violin making “THE MOST IMPORTANT THING, EVEN ON THE has not really changed since seventeenth

SIMPLEST INSTRUMENT, IS THE QUALITY OF and eighteenth centuries, but the internet has made more cheaply-made, poor quality THE SET UP.” instruments readily available.”

6 7 ARTISAN FITZROVIA ARTISANS OF FITZROVIA

Taylors Buttons Haberdashery 22 Cleveland Street

Press the buzzer outside the charming occasion”) and Margaret Thatcher Victorian townhouse at 22 Cleveland Street, (“while she was in office”). Despite the and you’ll soon find yourself surrounded by old-fashioned nature of her trade, she has wall-to-wall boxes piled high with the most recently started selling her creations online delicate buttons, zippers, poppers and via Ebay, shipping to people in “theatre, fabrics – all belonging to Mrs Maureen Rose. television, film, private companies, Savile Row, you name it – they’ve got buttons from The formidable gentlewoman works in this me,” she says with a smile. room every day from 11am to 4pm, quietly hand-stitching and embroidering Though Mrs Rose says she doesn’t put customised fabrics around intricate buttons too much pressure on the speed of her for one-of-a-kind adornments. “My husband creations (the devil is in the details), owned this shop for many years, and I she hazards a guess that last week she “WE WANTED TO WORK WITH SOMETHING REAL THAT worked with him, and then when he passed made 250 buttons in a day. “I’ve never YOU COULD SEE, SMELL AND TASTE, SOMETHING away I carried on the business,” she timed myself – I prefer to get involved THAT WOULD MAKE PEOPLE SMILE AND WOULD KEEP explains matter-of-factly. Mrs Rose has been with customers when they come in, Black Sheep Coffee US AWAKE FOR THE REST OF OUR LIVES.” making buttons for almost fifty years, and at so I’ll leave whatever I’m working on to the helm of Taylors for over a decade. talk with them instead. It’s a much better Independent coffee house way to do business.” 63 Charlotte Street During her tenure at Taylors, Mrs Rose has 5-7 Goodge Street supplied buttons for the regalia of Queen taylorsbuttons.co.uk Elizabeth II, Princess Diana, the Duchess of Cornwall (“I still make buttons for her on Black Sheep co-founders Eirik Holth and latte but today customers want more.” Gabriel Shohet have always put more care Black Sheep’s answer to quenching the into their morning brew than most. In their capital’s thirst starts at the source. The student accommodation at the University of company are known for using Robusta St Andrews, the bracing scents of freshly- beans rather than the standard Arabica ground coffee would regularly waft down found in most chains: “Its taste profile has the halls: “We were known as the coffee notes of walnut and dark chocolate, rather flat,” recalls Holth, who now lives near the than the citrus flavour of Arabicas. Plus, it Black Sheep café in Fitzrovia. “We were has twice the caffeine content and a much experimenting with different beans and higher level of protein, which makes for a “THEATRE, TELEVISION, FILM, PRIVATE COMPANIES, blends all the time, even as teenagers.” thicker and richer crema,” explains Holth. After graduating, the friends moved to New SAVILE ROW – YOU NAME IT, THEY’VE GOT BUTTONS York and Milan to pursue corporate careers. The search for the perfect bean takes the FROM ME.” But they couldn’t escape their caffeine fix: a pair to coffee plantations dotted across the few years later, over a cross-continental globe, from India (where their current Skype call, they agreed to quit their jobs Robusta is from), to Uganda, Ethiopia, and head to London to start up their own Papua New Guinea, Costa Rica and business. Thus Black Sheep’s motto to this Guatemala. “Buying directly from farmers day: “Leave The Herd Behind.” allows us to gauge for ourselves if the workers are being treated fairly, and if the “We wanted to work with something real processing methods are up to scratch: that that you could see, smell, and taste, means hand-picked, shade-grown, double- something that would make people smile washed and sun-dried beans.” and would keep us awake for the rest of our lives,” says Holth. The creative community Black Sheep’s convention-breaking attitude living and working in Fitzrovia provided the extends to social enterprises too: they perfect match for their first spot on recently set up an initiative whereby Charlotte Street, opened in 2013. Today, customers buy a discounted cup of joe to their innovative “bullet-proof coffee” is a donate to those who can’t afford it. “It’s signature drink on the menu, blended with been a great success, mostly because of the organic coconut oil to give a slow-release of support we’ve received from our regular caffeine throughout the day. customers in Fitzrovia. Sometimes ordering a coffee and chatting with a barista who “London is just at the cusp where people are knows you by your first name feels even starting to care more about coffee and ask better than the coffee itself.” ‘Where does it come from?’ ‘How is it roasted?’ ‘Do you do pour-over?’ A few leavetheherdbehind.com years ago, people were happy just to order a

8 9 CULINARY COOL

Ollie Dabbous revolutionised Fitzrovia’s How would you describe the spirit of fine dining scene in 2012 when he opened the area compared to the nearby his first ever restaurant to five-star reviews. neighbourhoods? Such was the excitement that his self-titled It’s a real mix, which I like. Largely a young, Fitzrovia spot became known for the longest creative crowd, and often very sociable. waiting list in town. Three years, one You’ll probably find more suits in Mayfair! Michelin star and a second outpost later, Though of course we welcome anyone and this talented chef shows no signs of slowing everyone through our doors. down. What’s a favourite meal you’ve served How would you describe the ethos of at Dabbous? Dabbous – what did you want to bring A lovely dish of barbecued quail with to London’s restaurant scene? pistachios, orange blossom and mint. It was Delicious, seasonal healthy food served in fresh, vibrant and very healthy. For dessert, informal surroundings. We looked to strip a milk pie infused with fig leaves. the dining room of any ceremony or fuss and pass that saving on to the customer. What are your tips for landing a We also wanted to offer a night out rather reservation at the restaurant? than a meal out, so our basement bar, There are always spaces for lunch, and often Oskar’s, offers great cocktails and DJs at earlier tables for dinner. And the entire the weekend. menu from the restaurant is served downstairs too, so you can get a light bite CULINARY Why did you choose to set up your first without a booking, which a lot of people restaurant in Fitzrovia? don’t know about. I’ve always loved the area, I’ve been coming COOL to its bars and restaurants since I was a dabbous.co.uk teenager. It’s buzzy and upbeat without London’s austere haute cuisine offerings changed dramatically being grimy or overly refined. And we found the perfect venue on Whitfield Street – in 2012 when Dabbous opened its doors. Suddenly, Fitzrovia good natural light, and a basement with lots was at the heart of a revolution in cutting-edge restaurants that of character and exposed brickwork. were exclusive, modern and cool all at once. Louisa McGillicuddy meets the man who started it all.

“I’VE ALWAYS LOVED THE AREA... IT’S BUZZY AND UPBEAT WITHOUT BEING GRIMY OR OVERLY REFINED.”

10 11 MY FITZROVIA ROA ST SC A LLOPS, Ollie Dabbous’ pick of the area TOASTED JERUSALEM ARTICHOKES, VIRGIN RAPESEED OIL MAYONNAISE Best gallery… By Ollie Dabbous Rosenfeld Porcini. Great contemporary art. rosenfeldporcini.com Lemon Dressing Smoke Paste Best spot for people-watching… 65ml lemon juice 90g smoke powder (see below) The London Edition Hotel. 20ml Chardonnay vinegar 125g smoked butter, melted Everyone is watching everyone! 20ml water 125ml water editionhotels.com/london 4g caster sugar 4g salt 1. Put the smoke powder into a bowl and 200ml extra virgin olive oil mix in the melted butter and the water to form a smooth paste. 1. Mix together all the ingredients except the oil, then slowly mix in the olive oil Jerusalem Artichokes with a hand blender to emulsify. 4 large Jerusalem artichokes 60ml Lemon Dressing Virgin Rapeseed Oil Mayonnaise 1. Wash the Jerusalem artichokes but 3 egg yolks don’t peel them. 15ml water 2. Grill them all over on a barbecue until 8g Dijon mustard smoky and lightly toasted. 20ml lemon juice 3. Transfer to a baking tray and bake at 12ml Chardonnay vinegar 170°C/Gas Mark 3 for about 20 5g salt minutes, until tender. 2g caster sugar 4. Leave until cool enough to handle, 225ml vegetable oil then slice into halves or quarters, 150ml virgin rapeseed oil depending on size, and dress with the 1. Place all the ingredients except the oils lemon dressing and some salt. in a bowl and mix with a hand blender. 2. Gradually blend in the oils until thick Scallops and smooth. 8 large scallops Best restaurant… 3. Check the seasoning and store in 50ml olive oil The Newman Street Tavern. Tasty food in the fridge. Juice 1/4 lemon comfortable surroundings, and the staff are excellent too. Smoke Powder 1. Season the scallops, then fry in the 48newmanstreet.co.uk olive oil in a hot pan for 1-2 minutes, 200ml water deglazing with the lemon juice at the Best place to let your hair down… 40ml squid ink end. Roll the scallops in the pan juices. 250g wholemeal flour Elysée. Go smash some plates at this Greek 2g salt restaurant – cheaper than therapy and a lot To assemble more fun! 1. Whisk the water into the squid ink, Smoke paste elyseerestaurant.com then whisk in the flour and salt. 200g virgin rapeseed oil mayonnaise 2. Spread the mixture out thinly on a 16 sprigs sea purslane baking sheet lined with a silicone baking mat and bake at 180°C/Gas 1. Spread a little smoke paste on each Mark 4 for about 20 minutes, until crisp. serving plate and top with the scallops 3. Leave to cool, then blend in a food and artichokes. processor to a coarse powder. 2. Pipe the mayonnaise between them 4. Transfer into a bowl that will fit in and garnish with the purslane. a steamer. 5. Line the base of a steamer with foil, add a handful of oak chips and place over the heat until they are really hot. 6. Ignite the chips with a blowtorch. 7. Immediately put the bowl containing the powder in the steamer basket, then cover and leave over a low heat for 30 THE LABOUR INVOLVED WITH SCALLOPS IS ALL BORNE minutes, or until the smoke level has reached your personal preference. BY THE DIVER; IN THE KITCHEN ONLY THE SIMPLEST TREATMENT IS NEEDED. TOASTING THE ARTICHOKES IN

Above THEIR SKINS ADDS A PLEASANT NUTTINESS; THEY WILL The London Edition Hotel. ABSORB PLENTY OF DRESSING. Below The Newman Street Tavern.

12 13 ARTISAN FITZROVIA FOOD & DRINKS

FOOD & DRINKS A selection of Fitzrovia’s finest eateries and nightlife.

Lima

The city’s food critics were universally enamoured by the inspired creations of Peruvian restaurant Lima when it first opened in 2012, and it’s remained a steadfast favourite amongst Londoners ever since. Situated in the vibrant Charlotte Street Hotel foodie quarter surrounding Charlotte Street, Lima puts a gastronomic spin on traditional South American dishes. Imaginative accompaniments like “tiger’s Do as the locals do and settle down for prime people-watching under the milk” and “tree tomato emulsion” brighten each plate, with knowledgeable covered terrace of the Charlotte Street Hotel. Gallerists, writers, designers staff on hand to guide you through the menu. Last year it rightly earned a and residents all mingle for a chic pre-dinner tipple here, and a neighbourly Michelin star – the first ever speciality-Peruvian restaurant to do so. attitude pervades throughout the hotel too. Sip on house cocktail, the Lady Charlotte (Bombay gin shaken with maraschino liqueur, egg white and apricot 5 min walk purée) as stylish crowds pass by this elegantly-designed hub. Visit on Fridays limafitzrovia.com and Saturdays for a three-course meal and screening at their weekly film club.

3 min walk charlottestreethotel.com

Honey & Co

After earning their stripes in the kitchen at Ottolenghi, husband-and-wife pair Itamar Srulovich and Sarit Packer hung up their aprons a few years ago to set up their own venture, Honey & Co. The result is a local gem: the duo’s Middle Eastern soul food – a marriage of Moroccan, Algerian and Iraqi flavours – has risen to cult status, with two cookbooks now under their belt. Channel Levantine spirit and order a selection of “mezze” for all at the table to share. Be sure to make a reservation – there’s only room for 20 diners at this little eatery. Otherwise, their daily breakfast is a little-known secret and just as delicious – pop in before work for a quick slice of hot buttered fig, walnut and orange loaf or a pan of sizzling shakshuka.

10 min walk honeyandco.co.uk

Bonnie Gull Sea Food Shack

Salt Yard Bonnie Gull’s “seafood shack” originally started life as a foodie pop-up on Broadway Market, and swiftly graduated to permanent premises in Fitzrovia. Dining “tapas-style” has been enjoying a recent revival, and with good reason The décor at their new postcode has all the charm of an idyllic seaside town, – get the ingredients right, and it’s one of the most pleasurable ways to eat. with white-washed driftwood, Breton-striped awnings and gingham Carefully thought out, varied dishes to share with a companion, each one tablecloths among the maritime palette. Dive into their menu, which changes more swiftly delivered than the last. Salt Yard gets to the heart of the Spanish according to the catch of the day (all of Bonnie Gull’s produce is locally- tradition, with Basque-inspired flavours leading their regularly-changing sourced from English shores) and ranges from fresh cockles, oysters and clams menu. Classics like tortillas and patatas bravas are served up alongside more to langoustines, lobster and halibut. modern spins on the favourites, like smoked eel croquetas. Such is Salt Yard’s success that they’ve since expanded to three further small-plate spots: Opera 10 min walk Tavern, Dehesa and the nearby Ember Yard. bonniegullseafoodshack.com

2 min walk saltyard.co.uk All walking distances from Artisan development, Source: Google Maps. Photography: © Heloise Faure or Patricia Niven or Patricia Google Maps. Photography: © Heloise Faure Artisan development, Source: All walking distances from 14 15 FOOD & DRINKS

THE SOUTHERN PUNCH Bourne & Hollingsworth By Marcus Tenggren at Bubbledogs

This is one hole-in-the-wall “speakeasy” unlike An irreverent take on the classic champagne bar, Bubbledogs the rest. Bourne & Hollingsworth was an early serves gourmet hot dogs alongside rare and vintage adopter of the Prohibition-era cocktail bar champagne, as well as artisan cocktails. “The Southern décor now endlessly imitated across London. Punch” (pictured) is an alternative take on an Alabama Descend the wrought-iron staircase on the Slammer and features Riggs Shrub – a rare English spirit corner of Rathbone Place to a room of quirky based on raspberries and blackberries which infuses wallpaper, lace doilies, and most importantly, the drink with a fruity lift. excellent drinks. Take a sip of the Gardeners Tea Break – this gin concoction is served in a china teacup with a cucumber sandwich on 25 ml Rye whiskey 25 ml Riggs Shrub the side. The owners also run Reverend JW 25 ml Saliza Amaretto Simpson around the corner on Goodge Street, MICHELIN-STAR DINING, AWARD- 25 ml lemon juice and have since expanded to a full-blown WINNING COCKTAIL BARS AND 25 ml simple syrup restaurant in Clerkenwell – both well worth INDEPENDENT CASUAL DINING MAKE a visit. FITZROVIA A HIVE OF ACTIVITY. Method: 5 min walk Ingredients are built in glass over ice and stirred. bourneandhollingsworth.com Finish with orange zest.

Hakkasan

For a date to impress, head to Hakkasan, London’s original high-end Chinese restaurant. Established in Fitzrovia by the legendary Alan Yau nearly fifteen years ago, the Michelin-starred empire now boasts branches from New York to Mumbai. Hakkasan’s flagship on Hanway Place has been a constant fixture on best restaurant lists, and it’s easy to see why. Sample the elegant Cantonese fare from one of the intimate tables veiled behind oriental screens (an appealing degree of privacy for its celebrity clientele too). Stop in over the weekend for their extravagant “Dim Sum Sundays”, available only at the Fitzrovia outpost – a 6-course set brunch of truffle dumplings, jasmine tea-smoked pork ribs and invigorating sake cocktails awaits.

5 min walk hakkasan.com All walking distances from Artisan development, Source: Google Maps. Artisan development, Source: All walking distances from 16 17 Delicate details from Fitzrovia’s creative bars and restaurants shine from day to night

Feature lighting at Dabbous restaurant.

18 19 ARTISAN FITZROVIA

MY FITZROVIA

Greta Bellamacina is a model, poet, filmmaker and local resident. Here Greta sings the praises of life in the neighbourhood that inspires her most.

I come from quite a creative family – my In the evenings I’ll often visit my friends father is a songwriter, and my mother is an who live nearby. There’s plenty of creative “ essayist. Growing up I read a lot of poets like people and quirky characters in Fitzrovia; a Anne Sexton, Phillip Larkin and Ted mix of those who have been here for years, Hughes, and after school I went to study at as well as a new lease of younger people in RADA, which is nearby on Gower Street. their late twenties and thirties. I first came to Fitzrovia when I was looking for plays and scripts at the brilliant French’s The artist Reg Gadney and his wife Fay Theatre Bookstore on Warren Street. Maschler, the Evening Standard’s restaurant This neighbourhood means a lot to me. critic, have been on Fitzroy Square for I’ve been living on Maple Street for three decades. It’s a beautiful Georgian years now, and it’s been so interesting to see townhouse; Reg’s studio takes over most of how it has developed, yet still kept its the ground floor and is piled high with charm. I love waking up really early and books, brushes and canvases. He’s done heading to Ben’s House on Grafton Way. brilliant portraits of Helena Bonham Carter, It’s run by Ben Leask, and only sells food, Rupert Everett, Bill Nighy and has painted drinks and homewares that have been me a few times too, so I’ll go over and say made in London. hello sometimes. He has a key to the square itself, which is such an idyllic place to watch During the day I tend to work at home: to the world go by. My literary agent also lives “THERE’S PLENTY OF CREATIVE PEOPLE AND QUIRKY have your own stillness when the outside is round the corner, as well as my so vibrant is such an empowering feeling. photographer friend James D Kelly and his CHARACTERS IN FITZROVIA; A MIX OF THOSE WHO I have a good selection of poetry books to girlfriend, the Norwegian model Martine HAVE BEEN HERE FOR YEARS, AS WELL AS A NEW delve into for reference as well. I’ve just Lervik, who are only a road away. They’re LEASE OF YOUNGER PEOPLE IN THEIR LATE published a contemporary collection great Fitzrovia characters. TWENTIES AND THIRTIES.” co-written with my boyfriend, the artist Robert Montgomery, called Points for Time For me, this neighbourhood has its own in the Sky. Currently I’m putting the finishing time and rhythm. I love to watch how it fills touches to my first feature-length up between 9am and 6pm, and then outside documentary: through modelling I’ve of that, is a lost memory - it has a brilliant collaborated on lots of shorter fashion- magic. I wouldn’t live anywhere else. poetry films, but this is my first 90-minute work. It’s about the rise and decline of gretabellamacina.com British libraries – a subject close to my heart, ” because I absolutely depend on them. I’m a member of the London Library, which is only about twenty minutes’ walk away from my house, and I love spending an afternoon working there. You always feel culturally nourished afterwards. For this piece I’ve been interviewing talking heads like Stephen Fry, the poet John Cooper Clark, and authors like Irvine Welsh and Daisy Goodwin to ask about their favourite childhood books. We’ll be screening at lots of independent cinemas before it’s available on MUBI.com.

20 21 PAINTING THE SCENE

PAINTING What’s your morning routine like? The first thing I do when I get up is go run around Regent’s Park, back through Fitzroy THE SCENE Square, then come to the gallery. I live nearby on Warren Mews with my husband, International art dealer and ebullient gallerist Rebecca Hossack is best the biographer Matthew Sturgis, which is known for putting aboriginal art back on the cultural map – and it all one street parallel to the gallery. Guy Ritchie and Griff Rhys Jones also live nearby and I’ll started from her spur-of-the-moment Fitzrovia gallery. Now with a often see them wandering around. During worldwide gallery presence, we speak to the curator, campaigner and the day I’ll go see my friend who runs the W1 local about her ever-expanding creative empire. Little Greene paint shop on New Cavendish Street - he painted the gallery walls here in the different colours. Or I’ll visit the Margaret Dabbs spa next door, who we run an art partnership with in her salon. I very seldom leave Fitzrovia – you’ve got everything you need here, Marylebone High Street is as far as I venture!

rebeccahossack.com

MY FITZROVIA Rebecca Hossack’s pick of the area

Best place for a snack... Brazilian Gourmet – make the best cheese pastries. braziliangourmet.co.uk

To buy hand-made shoes... Brodies. Why did you start the Rebecca Hossack What does the area mean to you? brodiesshoesandkeys.co.uk Gallery in Fitzrovia? When we opened the first gallery, I wanted I came over to London from Melbourne in to plant a beautiful Eucalyptus tree outside “I REMEMBER CYCLING PAST FITZROVIA’S BUSTLING Best deli… 1988, originally to study law. I remember on the pavement. But I encountered a lot of CAFÉS AND RESTAURANTS AND FEELING LIKE I WAS In Parma – all food from Parma in cycling past Fitzrovia’s bustling cafés and trouble with Camden Council at the time BACK IN AUSTRALIA, IT STILL HAS A VERY northern Italy. restaurants and feeling like I was back in who wanted to remove it, and so I started in-parma.com Australia, it still has a very Antipodean petitions, raised money and gathered ANTIPODEAN ATMOSPHERE.” atmosphere. On somewhat of a whim, I signatures to try and keep it. It worked so For a cultural discovery… signed a 25-year lease to my first gallery at well that I was elected as the first Rebecca Hossack’s artists to watch: Soane Museum. 35 Windmill Street, and after five years we Conservative councillor in Camden for 35 soane.org expanded to a second site at 28 Charlotte years! Now almost every silver birch you see Rose Blake iamroseblake.com Street, which is a beautiful eighteenth- around Charlotte Street and Windmill Rob Tucker rob-tucker.com century building that we now use mainly as Street are to do with me. It’s nice having a Laura Jordan laurajordan.com a shop. Eight years ago we moved the living connection to this area. three-storey flagship here on Conway Street. It wasn’t long ago that there were no galleries here, and now there are dozens coming in from the East and West End, which is great. For some reason we have a huge number of comedians buying art from us – Lee Evans, Alan Carr, Graham Norton and Jack Dee have all bought works from the gallery.

22 23 ARTISAN FITZROVIA FITZROVIA CULTURE

FITZROVIA CULTURE A selection of the area’s best cultural hotspots and places of interest.

New Diorama Theatre Pollock’s Toy Museum

Spend an evening at this intimate, 80-seat theatre to watch up-and-coming Stepping into Pollock’s Toy Museum on Scala Street feels like going back in talent tread the boards. Its artistic director, David Byrne, is also an award- time. Situated in the midst of Fitzrovia’s modern restaurants and bars, this winning playwright – his re-telling of George Orwell’s Down and Out in Paris spirited building has hardly changed since its construction in the 1780s. Make and London premiered at the Edinburgh Fringe Festival to great applause your way up its creaky staircase to bedrooms stuffed full of the finest Victorian before it was re-staged here. Running since 2010, the New Diorama has since toys, sure to capture the imagination. The family-run venture turned museum fostered a strong relationship with the community, and works with the council in 1956 thanks to Benjamin Pollock, a man known for his skill in crafting toy to provide creative workshops and projects for local residents. After a show, theatres, which remain in the shop today. Over the years it has amassed be sure to head to the theatre’s bustling café-bar when the curtain closes for puppets, board games, marbles and dollhouses from across the globe – now the chance to meet cast and crew. boasting the world’s oldest surviving teddy bear.

15 mins walk 2 mins walk newdiorama.com pollockstoys.com

Grant Museum of Zoology

This under-the-radar museum was originally set up as a school for the anatomy students of University College London. Established by Professor Robert Grant in 1827, it’s still owned and operated by UCL, but has since opened up its vast zoological collection to the general public. Among the 67,000 specimens now on display are dodo bones, Tasmanian tiger skeletons, and the rare remains of an extinct South African zebra called the “quagga”. The institution has a reputation for commissioning exhibitions that straddle the worlds of science and art; one particularly inventive show brought together artworks painted by elephants and orang-utans…

10 mins walk ucl.ca.uk/museums/zoology

Regent Street Cinema The Building Center

After a lengthy fundraising campaign, the Regent Street Cinema has recently The unassuming name doesn’t do justice to the treats to be found inside this re-opened to the public, and rightly so. The historic venue was the very first architectural gem. The Building Centre presents brilliantly detailed scale venue in the UK to show the moving image – the Lumière brothers models of the city alongside a regularly rotating programme of events devoted demonstrated their “Cinématographe machine” to audiences here in 1896. to the urban landscape. Explore the galleries upstairs for interior decorating Following its restoration, it continues to show a mix of cutting-edge new inspiration – the centre also showcases cutting-edge accessories and gadgets releases, Golden Age classics and double bills of cult favourites. Hire out the for the home. Afterwards, spend a lazy afternoon strolling down the rest of impressive auditorium for a private screening with added grandeur. Store Street: this lively row of independent cafés, restaurants and galleries feels like a neighbourhood in itself, and over the festive period dazzles 10 mins walk passers-by with its famous Christmas light display. regentstreetcinema.com 3 mins walk buildingcenter.co.uk Photography: © UCL Grant Museum of Zoology / Matt Clayton / © New Diorama Theatre : Richard Davenport. : Richard Photography: © UCL Grant Museum of Zoology / Matt Clayton New Diorama Theatre Google Maps. Artisan development, Source: All walking distances from 24 25 THEARTISAN DEVELOPER FITZROVIA

ARTISAN BY DUKELEASE The latest jewel in Fitzrovia’s crown is a boutique property development for those that value the most that contemporary living has to offer.

Leading London property development Established for over 20 years, Dukelease is a expert Dukelease has renovated five family-owned business that now has a range existing buildings and an untouched void on of successful residential and commercial the corner of Goodge Street and Tottenham schemes launched across Mayfair, Soho, Court Road to create a luxury portfolio of 13 Covent Garden and St James’s. Currently apartments and penthouses in the heart of among their portfolio are some 20 Fitzrovia. Years of property expertise have development projects, two of which are gone into creating this truly distinctive already underway in bohemian Fitzrovia. development at 1 Goodge Street and 11-13 With its foundations in the area’s vibrant Goodge Street, with each space individually past, yet a perspective that is thoroughly designed to fit the layout of these iconic modern, Dukelease presents: Artisan… buildings. Many of the contemporary one, two and three bedroom apartments will come with the added indulgence of outdoor terraces and balconies, while three exclusive penthouse apartments will offer two and three bedroom layouts, split across two floors designed to exceptional standards.

This page CGI of Artisan, 11-13 Goodge Street, W1.

Opposite page Artisan, 1 Goodge Street, W1.

26 27 THE PENTHOUSES

A grand space to call your own

Penthouse show apartment living area. 28 29 ARTISAN FITZROVIA

MAKE A STATEMENT At the pinnacle of this luxury portfolio are three exclusive penthouses that epitomise Artisan’s dedication to modern sophistication. With bespoke finishes throughout each suite, these beautifully designed interiors bring to life spaces of refined elegance.

Penthouse show apartment entrance hall and bespoke curved staircase. 30 31 Rich chevron-patterned oak floors pave the way through to the open-plan living space at the heart of these suites, with exquisite statement staircases in each penthouse. Stand by the full-height windows for panoramic views over the bustling city below.

Opposite page Penthouse show apartment living area with double - height ceiling.

Clockwise from top right CGI of bespoke staircase in penthouse apartment 8, CGI of living area in penthouse apartment 8, Penthouse show apartment detail. 32 33 Stunning Italian-designed kitchens are a centre point of these spaces, built with stylish entertaining in mind. Subtle under- cupboard lights illuminate the way through the latest appliances from Miele and Siemens – the finest tools for the modern chef.

Elegant appliances and designer finishes create a subtle sense of luxury

Opposite page Penthouse show apartment kitchen and breakfast bar.

Clockwise from top CGI of dining area in penthouse apartment 9, Dining area in penthouse show apartment, Penthouse show apartment detail. 34 35 Enter a place of serene, sumptuous relaxation hidden behind sleek sliding doors. Artisan’s bathrooms are a true oasis in the city.

The craftsmanship of Spanish designer Patricia Urquiola is behind the statement porcelain wall and floor tiles throughout the penthouse bathrooms — Japanese artist Tokujin Yoshioka adds a sleek note to shower areas with porcelain rain mosaic tiles

Opposite page Penthouse show apartment master en-suite.

Above and right Penthouse show apartment master en-suite detail.

36 37 THE PENTHOUSES

Individually designed to each space, these penthouses exude a sense of sophistication and style

38 39 ARTISAN

Light suede covers to master 02 bedroom wardrobes and statement wall finishes create a warm intimate style in the bedrooms

An earthy colour palette brings a peaceful mood to the master bedroom, with dimmable spotlights to ensure the calmest of slumbers. The penthouse show apartment master bedroom has the added luxury of a fireplace at the foot of the bed. The privacy of a dedicated dressing room space and seated area is also included in some penthouses.

Opposite page Penthouse show apartment master bedroom.

Above Penthouse show apartment master bedroom dressing room space. 40 41 Private terraces and balconies are a feature of each penthouse – a rare opportunity to enjoy outdoor life in the city

Opposite page Penthouse show apartment master bedroom private terrace.

Above Penthouse show apartment master bedroom fireplace.

Right Penthouse show apartment master bedroom.

42 43 THE APARTMENTS Living Space Flooded with natural light from the floor-to-ceiling windows, WELCOME HOME these spaces are warmed throughout by underfloor heating beneath bleached oak floors. Each living room blends contemporary elegance with modern comfort to create a Artisan’s collection of ten boutique one, two and three bedroom perfect backdrop for entertaining and relaxation. apartments offer the finest contemporary living.

Opposite page One bedroom show apartment living area with fireplace.

Above and left One bedroom show apartment detail. 44 45 THE APARTMENTS

With the finest materials and sleek finishing, these spaces represent the best in contemporary design

46 47 Kitchen Each kitchen layout is designed to maximize space, with island units across many apartments and the latest appliances throughout.

This page One bedroom show apartment kitchen and dining area fitted with Miele appliances. 48 49 Bathrooms Unwind within the secluded elegance of these boutique bathrooms. Statement waterfall wet-room showers featuring Dornbracht fittings in a satin nickel finish and personalised touches, including designer porcelain tiles, emphasise the naturally light environment.

Bedrooms A warm, calming décor in each of the master bedrooms delivers a restful night, whilst textured wallpaper detail adds a luxury flourish. Each fitted with discreet built-in wardrobes, several apartments also have the added privacy of an en-suite bathroom.

Opposite page One bedroom show apartment master bedroom.

Clockwise from above One bedroom show apartment shower room, One bedroom apartment built-in wardrobe.

50 51 ARTISAN FITZROVIA ARTISAN FITZROVIA

MASTERPLAN AREA SCHEDULE

The unique rearrangement of five existing buildings into two beautifully assembled schemes means a floorplate that is as individual as the apartments themselves. Private residents’ entrances ensure exclusivity.

A lfr e 1 GOODGE STREET APARTMENTS 1 GOODGE STREET PENTHOUSES d Pla

Apartment Floor Bedrooms Size (sq ft) Size (sq m) Apartment Floor Bedrooms Size (sq ft) Size (sq m)

1 1 2 1,164 108.1 7 3 & 4 3 1,717 159.5

2 1 3 1,060 98.5 8 3 & 4 3 1,761 163.6 3 1 1 538 50 9 3 & 4 2 1,184 110 et e T o 4 2 2 1,164 108.1 e Str tt g e n 5 2 3 1,051 97.6 1 ha Good m 6 2 1 543 50.4 C o u r t 2 R oa d

11–13 GOODGE STREET APARTMENTS

Apartment Floor Bedrooms Size (sq ft) Size (sq m)

Whi 1 1 2 800 74.4 Residents’ Entrances t fi 2 2 2 800 74.4 e 1 1 Goodge Street ld St 3 3 3 814 75.6 r 2 11–13 Goodge Street e e 4 4 2 670 62.2 t

ce Pla le vil ol 52 C 53 THE APARTMENTS

The finest details deserve the most consideration

54 55 ARTISAN FITZROVIA BEHIND THE SCENES

BEHIND THE SCENES For the creative minds of architectural and interiors firm Rolfe Judd, the spirit of Fitzrovia was the starting point for the elegant plans behind the Artisan development.

Euan MacGillivray, lead architect Katherine Neathercoat, “The underlying principle behind the The second site, at 1-3 Goodge Street, had a interior designer architecture of Artisan was to reflect the traditional late Georgian brick façade in a “The roots of Rolfe Judd’s practice lie in the and sell luxury pieces from unique British dynamic context of its location. We needed poor state of repair - we originally had redevelopment of buildings in urban areas artists. We are increasingly seeing the to rebuild an important street corner of planned for a full refurbishment, but it of environmental sensitivity or architectural influence of homegrown British talent central London, whilst also respecting its became too dangerous to complete. Instead, complexity. As soon as the planning across product and furniture design in the diverse character. Indeed, this particular a replacement façade was constructed to permission was granted on Artisan, I set to UK, and this appetite for the unique and site had a history of failed planning match the original using the specialist ‘tuck work on the interiors. We were briefed by artisanal is filtering into interior design, applications in the past due to the sensitivity pointed’ method - a technique rare in the architectural team on the rationale for marking a definite move away from the of its location. Our plan was successful modern construction but which can be their design, and in response we proposed more classic look that has typified projects thanks to well-considered, high-quality found on many of the grand houses of a décor to complement that. I drew in London over the last ten years. Modern- ideas that offered a new approach to this Bedford Square, one of the best preserved inspiration from the clean lines and purist day Fitzrovia still has a strong connection to complex urban environment. We put this sections of Georgian architecture in palette of the building in particular. Given its literary and academic heritage, and I into effect through a mix of retaining London. The final site, at 5-7 Goodge Street, the complexity of the four sites and their think this comes through in its architecture existing buildings, creating replica façades was an empty space above a retail unit, so contrasting styles, we felt that pure, too. The area’s growing importance as a and adding in contemporary insertions. The our approach was to create a simple, contemporary apartments unified the residential destination, coupled with huge site you see today was once four individual well-detailed in-fill using materials in buildings as well as reflecting the cool and improvements to the transport terraced buildings, designed separately over keeping with its existing context. A ‘ribbon’ understated atmosphere of the local area. infrastructure, has consolidated it as one of two centuries – a prime example of the of Portland stone runs through all the Some of the most successful interior design the most exciting and desirable distinctively diverse architectural landscape building façades and creates a solid “book I have seen combines contemporary with neighbourhoods in London.” of Fitzrovia. The first site, at 63 Tottenham end” look to the corner - a unique feature vintage, so I enjoy sourcing unique historic Court Road, was redesigned in a style that that contributes to the vibrancy of the items with classic current furniture, like rolfe-judd.co.uk was visually interesting yet still respectful of Tottenham Court Road streetscape.” modern pieces from SCP (scp.co.uk) with its immediate context – a mix of solid and vintage and reclaimed treasures from transparent materials that pick up on the Retrouvius (retrouvius.com). I source a lot colours of its neighbours. of homewares from Pinch Design (pinchdesign.com), who design and manufacture beautifully pure yet unique pieces of furniture in their Clapham studios, as well as The New Craftsman (thenewcraftsmen.com), who commission

56 57 LOOK UP

LOOK 191 metres high When it was formally opened by the prime minister in 1965, the BT Tower was the tallest building in London (the spectacular height is in order to ping telecommunications over the UP Chiltern Hills in the northernmost part of the London basin). It held the title for almost 20 years before being knocked off the top spot by the NatWest Tower in 1981. Two Any local will tell you – catching a glimpse of the BT Tower’s famous high-speed lifts travel at 25km/h to reach the top of its 37 floors in 30 seconds: in fact, silhouette peeking out of the London skyline is a reassuring sign you’re it’s the only building in the country legally allowed to be evacuated by lift. never far from home. But the history of this cherished landmark is much less widely known; and yet no less intriguing…

22 minutes to rotate th tallest building 11 in London The BT Tower was originally commissioned to transmit London’s burgeoning telephone and television traffic to the rest of the UK. Work began in 1961 and the construction used up 13,000 tonnes of concrete, steel and glass. Architects Eric Bedford and G.R. Yeats were responsible for its recognisable façade – the cylindrical shape helps keep the building stable in high winds. Bizarrely, considering its size, the tower was decreed an official “secret” upon completion – it wasn’t included on Ordnance Survey maps until 1993 when it was publicly “revealed” in Parliament. The scrolling LED-light display was launched in 2009, and is the largest of its kind in the world. Among the special messages it has beamed out: the Queen’s first tweet, congratulations for the births of Prince George and Princess Charlotte, and falling poppies on Remembrance Day. 310m 235m 191m 180m 135m

On the 34th floor is the famous revolving restaurant, which rotates at a speed of 0.17 km/h to give diners panoramic views of the city. During its heyday, in the sixties and seventies, the restaurant entertained the likes of Muhammad Ali and The Beatles. In 1980 it was closed to the public for security reasons, briefly reopening in summer 2015 as a two week pop-up to The Shard One Canada BT 30 St Mary Axe London Eye mark the tower’s 50th anniversary. Square Tower (The Gherkin)

Above Construction of the BT Tower. 15th July 1964.

Below

Illustration: © Sam Kalda – folioart.co.uk The BT Tower from above. 58 59 W1 STYLE ARTISAN FITZROVIA

W1 STYLE Celebrity hairdresser George Northwood made his career cutting the endlessly copied looks of London’s It Girls and Hollywood royalty. For his first stand-alone salon, he looked to Fitzrovia, a place that epitomises his refreshingly modern attitude to beauty.

In the years leading up to the opening of his Dreamt up as a home-away-from-home, flagship salon in Fitzrovia, fashion and Northwood was keen to create an beauty insiders had been quietly whispering environment of “alternative luxury” in his George Northwood’s name. Whether new Fitzrovia base. That means poured stationed in Mayfair at the Daniel Hersheson concrete floors, exposed brickwork, salon, or further west at the Josh Wood upcycled furniture and neon artworks Atelier, he was known as the hairstylist to which fill the space with an urban, flock to for the most of-the-moment cut in industrial cool. Refreshments were just as the city. Recommendations were hushed thoughtfully considered for the salon’s from one loyal client to the next: where “tuck shop” too, with healthy alternatives like George went, the appointments would follow. “George’s Marvellous Medicine” especially created by cold-pressed juice connoisseurs This is the man responsible for crafting the Roots & Bulbs. most requested haircut in British salons: “the Alexa”. Northwood has been Alexa When asked what the most common Chung’s go-to hairdresser ever since he first complaint Fitzrovia’s customers now come trimmed her sleekly dishevelled bob in to him with, Northwood answers without 2006. The style pin-up’s cut swiftly defined hesitation: “That they don’t know how to salon requests across the country; a style their own hair. That’s what we strive to done-but-undone approach that Northwood give our clients: it’s not just about a great coins “London-cool-girl hair”. Celebrity haircut, it’s about how you can keep it clientele like Rosie Huntington-Whiteley, looking styled.” Consequently, the salon Gwyneth Paltrow, Kirsten Dunst and Blake offers a range of lessons on how to MY FITZROVIA Lively soon joined his roster of regulars, and maintain your look, from tonging what started as an industry secret quickly tutorials to make-up applications. George Northwood’s pick of the area sprang to public attention. Now, Northwood splits his time between In 2014, he opened the doors to his first Wells Street and work outside the salon, For a date… For a lunch-break… salon on Wells Street. “It was important to keeping his finger on the pulse by styling Vagabond. They have a range of wines I like wandering from the salon towards me when choosing the site for my own celebrities and editorial campaigns. As for available by the glass, so you can try lots Goodge Street. There’s lots of little eateries salon that I found an area that had a the future, his focus is on building upon the of different grapes. It makes for a great along the way, and a gluten-free bakery community,” the super-stylist explains. great foundations he already has in Fitzrovia conversation starter over a plate of called Beyond Bread that I love. “I wanted somewhere central that was also to expand the salon up another floor: charcuterie. beyondbread.co.uk off the beaten track. What I love about “I have such great memories of this area,” vagabondwines.co.uk “IT WAS IMPORTANT TO ME WHEN CHOOSING Fitzrovia is it’s really village-like, yet right in he says fondly. “When I first moved to For a new discovery... THE SITE FOR MY OWN SALON THAT I FOUND the middle of London.” This focus on London, my friends and I would always go For a culture fix… I’m dying to go try out Homeslice Pizza, a AN AREA THAT HAD A COMMUNITY...” community extends to his staff too – sister for cocktails at the Charlotte Street Hotel – I’m obsessed with the British Museum. new pizza restaurant that I’ve been hearing Sally is head of their colour services, while I love it here.” Every time I go I’ll spend half an hour good things about. their mother Mrs Northwood bakes the exploring some part I never knew existed. homeslicepizza.co.uk shortbread on their salon menu. georgenorthwood.com britishmuseum.org

60 61 ARTISAN FITZROVIA AN AVENUE OF DESIGN

AN AVENUE OF DESIGN Once nicknamed ‘furnishing street’, Tottenham Court Road has always attracted the finest interiors brands. Today, it continues to pave the way in modern design, with a cutting-edge collection of the best in home furniture, all on the same street…

1. BoConcept 2. Habitat 3. Heal’s 4. Dwell 5. West Elm

158 Tottenham Court Road 196-199 Tottenham Court Road 196 Tottenham Court Road 200 Tottenham Court Road 209 Tottenham Court Road Illustration: © Sam Kalda – folioart.co.uk 62 63 AN AVENUE OF DESIGN AN AVENUE OF DESIGN

1. BoConcept

Founded by a pair of Danish cabinet- makers in 1952, BoConcept’s quintessential Scandinavian aesthetic continues to impress. For customers with precise specifications in mind, their signature furniture collection can be customised by material, size and colour. Alternatively, book in one of their expert consultants for style advice on bringing utilitarian Scandi- cool to your space. 3. Heal’s boconcept.com At the heart of Tottenham Court Road since 5. West Elm 1818, Heal’s has become synonymous with classic British design. Today, its flagship Supporting the work of independent showroom offers made-to-measure services designers is at the core of West Elm’s ethos. on blinds and curtains, with heritage fabrics The Brooklyn-based retailer runs regular taken from Heal’s exclusive designer limited edition collaborations to support libraries. Take a break between browsing emerging artists, while the pop-up shop and stop off at their in-store brasserie, which events at their UK flagship shine a light on serves freshly-ground coffee and a delicious talented local artisans. Visit during one of range of treats. their DIY workshops, which host lessons on 4. Dwell everything from fabric-printing to making heals.com your own terrarium. Dwell leads the pack as one of the most westelm.co.uk convenient furniture brands online: for every piece of furniture on dwell.co.uk, you can check store availability, arrange a 2. Habitat nominated delivery time, and submit design questions 24/7 via their ‘live chat’ customer Sir Terence Conran launched the original support feature. Inspect their chic, outlet of this British institution in 1964, and minimalist designs in person at their its Tottenham Court Road site is the second bricks-and-mortar outpost on Tottenham largest Habitat in the whole of the UK. Last Court Road. autumn it underwent a major multi-million pound refurbishment led by in-house dwell.co.uk creative directors: enter today and you’ll find dedicated departments devoted to cookery, lighting and furniture as well as a newly fitted kitchen studio.

habitat.co.uk Photography: © Heals by Jake Curtis Photography: © Heals by Jake 64 65 ARTISAN FITZROVIA THE FUTURE OF FITZROVIA

THE FUTURE Highlights of the dramatic regeneration will include a vast pedestrianised piazza around Centrepoint, and a new theatre at the OF FITZROVIA former site of the Astoria on Charing Cross Road – the first new West End venue in over There’s never been a better time to live in W1: with Crossrail and the a decade. forthcoming West End project on the horizon, Fitzrovia is about to As Tottenham Court Road station makes its become one of the best-connected postcodes in the city. mark as a pivotal junction on London’s transport map, Fitzrovia’s scenery will see an upgrade too. A new £41 million scheme, the West End project, will build upon the neighbourhood’s natural beauty in time for Crossrail’s 2018 opening. Pavements will be widened by two metres, and six new “mini-parks” created, transforming vacant lots into leafy squares with benches and trees open to the local community.

Most exciting of all, the initiative will see the one-way system on Tottenham Court Road converted to a peaceful, pedestrian- friendly boulevard during daylight hours: from 8am-7pm Monday to Saturday, only buses and cycles will soon be permitted in the area. As a result, traffic is expected to reduce throughout the area (even on the nearby Charing Cross Road, Gower Street and High Holborn), and bus journeys will speed up by up to 3 minutes. And when travel moves faster? The real business of life can finally slow down.

camden.gov.uk/westendproject crossrail.co.uk

By 2018, things will be moving fast for the consultancy at commercial property agent underground station at the intersection of Western ticket hall on Dean Street, each residents of Fitzrovia. A journey to the HDH, predicts the boost will put the area Charing Cross Road and Oxford Street to a displaying images that evoke the history, departures lounge at Heathrow will take “ahead of other global retail hubs such as third more capacity. This will include new culture and spirit of Soho. While over in the barely half an hour. Days of rushing to New York, Paris and Hong Kong; cementing entrances, expansion of the ticket hall to six Eastern hall, work by Richard Wright will meetings in Canary Wharf will be over its position as the world’s pre-eminent retail times its current size, and improved access soon join Eduardo Paolozzi’s famous 1984 – soon just 12 minutes away. As for the centre”. to the Northern and Central lines. mosaics. The Glaswegian artist will take the evening train home from Liverpool Street Additionally, a second ticket hall will be historic tile patterns of past underground or Paddington station? Reachable in five As part of the developments in central constructed 300m west down Oxford Street, stations as his inspiration and hand-gild minutes flat. Many more journey times will London, ten new Crossrail stations are being at the top of Dean Street in Soho. gold-leaf across the ceiling. “CROSSRAIL IS GOING TO MAKE THIS HUGELY POPULAR DISTRICT AN EVEN MORE ATTRACTIVE be cut by up to half when one of Europe’s built in the capital. A chief focus is the £1bn AREA TO BUSINESSES AND SHOPPERS, WHICH IS GOOD NEWS FOR THE CAPITAL AND BEYOND. largest construction projects, Crossrail, transformation of the area surrounding The new station will come with cultural And that’s just the beginning: when work on rolls out. Tottenham Court Road station – soon to be capital too. Crossrail’s Art Foundation has Tottenham Court Road underground is UPGRADES SUCH AS THIS TO OUR TRANSPORT NETWORK ARE VITAL IN ORDER TO ENSURE the major point of connection for Fitzrovia. consulted with the prestigious Gagosian completed in 2017, the focus turns to life LONDON CONTINUES TO BE THE ECONOMIC POWERHOUSE OF THE COUNTRY.” Running from Berkshire to Essex via central Built over 100 years ago, the station we Gallery to commission site-specific works by above ground. Crossrail’s largest over-site Opposite page Boris Johnson, Mayor of London London, Crossrail will serve forty stations know today was unprepared for its current contemporary artists to brighten Londoners’ development will provide 500,000 sq ft of Artist’s impression of along the way. By 2020, it’s expected to influx of almost 150,000 daily passengers. commutes in the years to come. The Turner retail, office and residential space above the proposed changes to Tottenham Court Road. bring a £2.45bn boost to the West End. Consequently, Crossrail’s first phase will Prize-winning Douglas Gordon will be two ticket halls and along the eastern end of Jonathan De Mello, head of retail oversee the renovation of the existing installing a trio of video screens inside the Oxford Street. Above Artist’s impressions of two of the five new public spaces being created around the area. 66 67 THE FUTURE OF FITZROVIA THE FUTURE OF FITZROVIA

THE OPENING OF CROSSRAIL IN 2018 WILL SIGNIFICANTLY IMPROVE JOURNEY TIMES

Destination Existing time Crossrail time

Canary Wharf 21 mins 12 mins

Stratford 19 mins 12 mins

Heathrow 53 mins 28 mins

“THIS IS THE LARGEST AND MOST AMBITIOUS TRANSPORT PROJECT THAT THE COUNCIL HAS UNDERTAKEN AND IT WILL HELP TRANSFORM THE TOTTENHAM COURT ROAD AREA INTO ONE OF Opposite page from top LONDON’S PREMIER COMMERCIAL, CULTURAL AND ACADEMIC DISTRICTS.” Artist’s impressions of: Tottenham Court Road Councillor Phil Jones, Cabinet Member for Regeneration, Transport & Planning station and Dean Street entrance.

This page anticlockwise from top Artist’s impressions of: the new pedestrianised plaza at Tottenham Court Road station, Tottenham Court Road station main entrance, New theatre on Charing Cross Road.

68 69 J u d d

LONDON S t EUSTON r e e t REGENT’S PARK

ARTISAN FITZROVIA

23 EUSTON G r SQUARE a y UNIVERSITY ’ s

I COLLEGE n n LONDON GREAT ad G R FIND YOUR WAY n Ro o o sto WARREN w a PORTLAND Eu d e STREET STREET r S 24 tr e 7 e 10. Bonnie Gull Seafood Shack 20. Homeslice Pizza 29. The British Museum t ARTISANS OF FITZROVIA 21A Foley Street 52 Wells Street Great Russell Street

1. J.P. Guivier & Co London W1W 6DS London W1T 3PR London WC1B 3DG G r t 99 Mortimer Street 020 7436 0921 020 3151 9273 020 7323 8299 REGENT’S e 31 tree a RUSSELL d S PARK t C or London W1W 7SX bonniegullseafoodshack.com homeslicepizza.co.uk britishmuseum.org SQUARE ilf P le Gu 020 7580 2560 o v r e Fitzroy t l l a guivier.com 11. Bourne & Hollingsworth a n Square n d

d S Rathbone Place PAINTING THE SCENE W1 STYLE t r S e 2. Taylors Buttons London W1T 1JF ad t e Ro r t ne BAKER e o e 22 Cleveland Street 020 7636 8228 21. Rebecca Hossackleb 30. George Northwood H ry STREET t BLOOMSBURY Ma a e London W1T 4JB bourneandhollingsworth.com 2a Conway Street 24 Wells Street r c l G a e Pl 020 7436 9988 London W1T 6BA London W1T 3PH y r e n o S t taylorsbuttons.co.uk 12. Hakkasan 020 7436 4899 020 7580 8195 a 16 g t t in RUSSELL r r T r e 21 o 8 Hanway Place rebeccahossack.com georgenorthwood.com i e t T c t 3. Black Sheep Coffee London W1T 1HD h SQUARE f BT i e 32 63 Charlotte Street 020 7927 7000 22. Rebecca Hossack l d TOWER 33 London W1T 4PG hakkasan.com 28 Charlotte Street AN AVENUE OF DESIGN S C t r h 07404 789130 London W1T 4QG e a e r l leavetheherdbehind.com 13. Bubbledogs 020 7255 2828 31. BoConcept t o P tt o e GOODGE 70 Charlotte Street rebeccahossack.com 158 Tottenham Court Road r t S l t STREET a r 34 4. Black Sheep Coffee London W1T 4QG London W1T 7NH e n e 13 5-7 Goodge Street 020 7637 7770 020 7388 2447 d et t tre P ish S 26 35 London W1T 2PD bubbledogs.co.uk boconcept.com l d FITZROVIA CULTURE a aven c w C 07404 789130 e Ne 5

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r 3 10 Berners Street 15-16 Triton Street 196-199 Tottenham y Court Road FITZROVIA 29 l 27 e 2 London W1T 3NP London NW1 3BF London W1T 7PJ b T o y 10 o re a FOOD & DRINKS 020 7781 0000 020 7916 5467 0344 499 1122 n t a t u W e 8 e Sq ry editionhotels.com newdiorama.com habitat.co.uk n u H d BBC h or sb 5. Dabbous i a f g 22 m d Bedford m 19 e o h BROADCASTING CHANCERY 15 B lo 39 Whitfield Street 15. Newman St Tavern 24. Grant Museum of Zoology 33. Heal’s C Square B S HOUSE o LANE t 17 18 London WIT 2SF 48 Newman Street 21 University Street 196 Tottenham Courtr Road u e r t t e e HOLBORN 020 7323 1544 London W1T 1QQ London WC1E 6DE London W1T 7PJ e R t tr 28 S o dabbous.co.uk 020 3667 1445 020 3108 2052 020 7636 1666 20 ge 9 a od d 48newmanstreet.co.uk ucl.ac.uk/museums/zoology heals.com o G ane 6. Lima ncery L 11 Cha MARYLEBONE 31 Rathbone Place 16. Brazilian Gourmet 25. Regent Street Cinema 34. Dwell 6 London W1T 1JH 70 Cleveland Street 309 Regent Street 200 Tottenham Court Road B

020 3002 2640 London W1T 6LY London W1B 2UW a London W1T 7PL eet k Str 1 limalondon.com 020 7018 0879 020 7911 5050 e 0845 002 1040 mer r rti 12 Mo 30 S braziliangourmet.co.uk regentstreetcinema.com dwell.co.uk t K t tree r d S i e or n 7. Honey & Co w Oxf e Ne g t s 25A Warren Street 17. In Parma by Food Roots 26. Pollock’s Toy Museum 35. West Elm w 14 a London W1T 5LZ 10 Charlotte Place 1 Scala Street 209 Tottenham Court Road 25 y Cavendish 020 7388 6175 London W1T 1SH London W1T 2HL London W1T 7PN

t Square honeyandco.co.uk 020 8127 4277 020 7636 3452 020 7637 9150 tree re S Gardens gmo in-parma.com pollockstoys.com westelm.co.uk Wi n or 8. Salt Yard TOTTENHAM olb COURT ROAD h H 54 Goodge Street 18. Vagabond Wines 27. The Building Centre Hig

London W1T 4NA 25 Charlotte Street 26 Store Street Street xford 020 7637 0657 London W1T 1RW London WC1E 7BT O W a r saltyard.co.uk 020 3441 9210 020 7692 4000 d Soho C o h vagabondwines.co.uk buildingcentre.co.uk u Square a r r i 9. Charlotte Street Hotel S n t r g 15-17 Charlotte Street 19. Beyond Bread 28. Rosenfeld Porcini Gallery SOHO e OXFORD e C t r London W1T 1RJ 2 Charlotte Place 36 Newman Street CIRCUS o s s 020 7806 2000 London W1T 1SB London W1T 1PU R R MAYFAIR e firmdalehotels.com 020 7636 7055 020 7637 1133 g o e a n d beyondbread.co.uk rosenfeldporcini.com t

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M a et r re y St l e ge b d o T o y Go o a n t t W e e ry n u H h sb i a g Bedford m m o h lo CHANCERY C Square B DISCLAIMER S o LANE t r u e r t e HOLBORN SUBJECT TO CONTRACT R t o a d IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for

ry Lane whom they may or may not act, give notice that: Chance

R a 1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract. B t a t h ee b k Str e mer o 2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties r rti n Mo e S K t P r l i e a et n should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE e re c rd St g t e Oxfo s New w a Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based Cavendish y Square t treet upon the content of these particulars. tree Gardens xford S re S O gmo Wi TOTTENHAM n or 3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property. COURT ROAD olb h H Hig 4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts.

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upon the content of these particulars. these of content the upon

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SUBJECT TO CONTRACT TO SUBJECT DISCLAIMER