Live Fitzrovia
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A BOUTIQUE COLLECTION OF APARTMENTS AND PENTHOUSES IN THE HEART OF FITZROVIA LIVE FITZROVIA ARTISANS OF FITZROVIA CULINARY COOL ARTISAN BY DUKELEASE MEET FITZROVIA’S VERY OWN THE CHEF BEHIND DUKELEASE PRESENTS ARTISAN, 21ST CENTURY MASTERS DABBOUS RESTAURANT THEIR LATEST BOUTIQUE OF CRAFT SHARES HIS SECRETS DEVELOPMENT Goodge Street, London W1 5. All Computer Generated Images (CGI’s) are indicative. are (CGI’s) Images Generated Computer All 5. applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts. of exchange to prior solicitor your by confirmed and checked be should and only guide a as given are applicable) 4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where (where rent ground service and details Lease VAT. of exclusive quoted are stated, otherwise unless and, publication of date the at correct are rents and prices purchase all stated, otherwise Unless 4. 3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property. this to relation in whatsoever warranty or representation any make to authority any has Limited CBRE and Properties Dukelease of employment the in person No 3. upon the content of these particulars. these of content the upon Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based based actions indirect or direct from resulting profits of loss any or damage, or loss consequential or indirect limitation, without including damage or loss any for responsible held be cannot such as Limited should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE CBRE and Properties Dukelease accuracy. their to as otherwise or surveys enquiries, searches, inspection, by themselves satisfy must but fact, of representations or statements as them on rely not should 2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties Parties Third or Lessees Purchasers, intending any correct, materially is particulars these in information the that ensure to endeavours reasonable use Limited CBRE and Properties Dukelease Whilst 2. 1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract. or offer an of part any constitute not do and Lessees, or Purchasers intending to guidance for only outline general a as out set are particulars These 1. whom they may or may not act, give notice that: notice give act, not may or may they whom IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for for property this of lessors or vendors the for and themselves for Limited CBRE LLP, Road) Court (Tottenham Street Goodge freeholder, the of behalf on acting Properties, Dukelease NOTICE: IMPORTANT SUBJECT TO CONTRACT TO SUBJECT DISCLAIMER WELCOME TO ARTISAN A collection of thirteen beautifully crafted apartments and penthouses located in central London’s cultural heartland. 4–5 IF THESE STREETS 24–25 FITZROVIA COULD TALK... CULTURE 2–3 WELCOME A brief history of Fitzrovia’s colourful An edited selection of the area’s best cultural literary past. hotspots and places of interest – from London’s secret toy museum to the well- 26-27 ARTISAN BY DUKELEASE 6–9 ARTISANS OF loved institution, the Grant Museum FITZROVIA of Zoology. A celebration of local craftsmen and 58-59 LOOK UP women who make Fitzrovia such a 28–43 THE PENTHOUSES colourful place to live. Unknown facts and figures about the iconic central London landmark which points to the heart of Fitzrovia – the BT Tower. 10–13 CULINARY COOL 44–51 THE APARTMENTS World-acclaimed restaurateur Ollie Dabbous 60-61 W1 STYLE on why he chose Fitzrovia as the location for his ground-breaking restaurant, Dabbous. Celebrity hair stylist George Northwood, on why he chose Fitzrovia as the venue for his world-renowned studio. 52 MASTERPLAN 14–17 FOOD & DRINKS A selection of the area’s best eateries and 62-65 AN AVENUE nightlife, including a guest cocktail recipe OF DESIGN from local institution, Bubbledogs. 53 AREA SCHEDULE Tottenham Court Road shopping highlights 20-21 MY FITZROVIA from some of the country’s best loved designer homeware brands. Local resident, author and poet Greta 56-57 THE ARCHITECT’S VISION Bellamacina on what makes Fitzrovia such 66-69 THE FUTURE OF a special place to live and work. FITZROVIA 22–23 PAINTING A look ahead at the innovative plans to 70-71 LOCATION MAP THE SCENE pedestrianise Tottenham Court Road and the benefits of the new Crossrail station. Fitzrovia gallerist and local activist Rebecca Hossack on the area’s burgeoning arts scene. 72 GET IN TOUCH 1 1 ARTISAN ARTISAN FITZROVIA A central London treasure Welcome to Artisan, a boutique collection of luxury apartments and penthouses located in the heart of Fitzrovia. Inspired by the area’s eclectic and creative scene, Artisan has been carefully crafted to enhance the original building character while creating a strong statement for the prominent location on the corner of Goodge Street and Tottenham Court Road. Although a challenging project, Artisan also represented a unique opportunity to create something truly special. We had the pleasure of working with a great team who shared our vision and after six years of hard work we are delighted to deliver a collection of beautifully crafted homes offering contemporary living in a highly desirable, bohemian neighbourhood in central London. We are very proud to present to you, Artisan! Richard Leslie, CEO Dukelease Properties Editor’s note Once a stomping ground for the literary beau-monde of 1920s London, Fitzrovia’s cultural capital has been flourishing ever since. Dylan Thomas, George Orwell and Virginia Woolf all put pen to paper from its famous squares, and the bohemian spirit remains in the stylish restaurants, galleries and shops scattered along these streets today. Sharing a postcode with Mayfair and Marylebone, and soon with high-speed Crossrail connections across the city, this is a quarter of London with a distinctly European feel. Luxury property developer Dukelease has tapped into its unique character with Artisan, a boutique suite of 13 apartments and penthouses that reinforce Fitzrovia’s position at the forefront of modern living. In the pages that follow, we take a tour through the past, explore the present and consider the future of one of the capital’s most distinctive neighbourhoods. We hope you’ll enjoy discovering more about London’s favourite postcode and the new development at its beating heart. Welcome to Fitzrovia; welcome to Artisan. Newman Arms Fitzrovia Louisa McGillicuddy, Artisan Editor 2 3 ARTISAN FITZROVIA IF THESE STREETS COULD TALK... IF THESE STREETS COULD TALK... Authors and poets have been drawn to Fitzrovia for centuries: wander through its streets today and it’s easy to see how the bohemian spirit captures the imagination. Bring the rich history of this neighbourhood to life with a walking tour through the addresses of its literary greats... In the early nineteenth century, a young Charles Dickens spent his childhood on this road, which was originally known as Norfolk Street. Virginia Woolf lived here in 1907 with her brother, Leonard. As founding members of the Bloomsbury Group, the pair often hosted literary salons at their home for leading writers and philosophers of the day. The Newman Arms on Rathbone Street was It’s been said that T.S. Eliot’s favourite the real-life model for the drinking den restaurant was L’Etoile, a French bistro that has been running on Charlotte Street since 1896. The Welsh poet Dylan Thomas moved to favoured by the “proletariat” characters of Fitzrovia in 1941, working at the BBC on George Orwell’s 1984. His contemporaries, the writers Ezra Pound and Wyndham Lewis, even launched a Portland Place. He met his wife here and the couple’s home was on Fitzroy Street. literary magazine over a meal here in 1914. Sam Kalda – folioart.co.uk Illustration: © 4 5 ARTISAN FITZROVIA ARTISANS OF FITZROVIA In this neighbourhood, the little things count. From its historical roots in London’s fabrics trade, the artistry of handmade wares has long been celebrated, and continues to thrive. We meet the twenty-first century tradesmen and women still taking the time to master a craft. J.P. Guivier & Co Musical instrument restorer 99 Mortimer Street There are few people who could point out To the trained eye, the body of a properly- the difference between a sarangi, a crafted violin will be handmade in maple. ravanahatha or an esraj, but Robin Linings are taken from the wood of spruce Hamilton has been playing, mending and or willow, while fittings should be from crafting these exotic breeds of stringed ebony, rosewood or boxwood. “Strings are instruments for decades. Having learned one thing that have changed,” notes the violin aged eight, he now repairs their Hamilton. “Traditionally they were made modern-day counterparts as the Head of using sheep’s gut, but nowadays most are Workshop and Restoration at J.P. Guivier made with a synthetic gut core, then wound & Co. Originally established in 1863, the with silver and aluminium.” company has risen to become one of the most respected violin dealers and restorers During the day, Hamilton will be at work on in the UK, with Hamilton at the helm for restorations in the shop, often breaking for nearly forty years.