Payment Preferences for the 12 Largest Cross-Border E-commerce Markets
1. CHINA Charge & Pre-paid card6 deferred debit 5 1% 4% Cash on delivery 1% card 6% Bank transfers4
E-commerce Market Credit/debit 16% 3 cards $1.94 1 Alternative payments2 Trillion Tenpay, Alipay, Union Pay, WeChat Pay, QQ 71% Wallet, Baidu Wallet
2. UNITED STATES 1% Postpay13 12 3.2% Cash on delivery 3.4% Other14
5.9% Bank transfers11 Credit/debit cards Visa, MasterCard, 52% American Express8 Deferred E-commerce Market charge & 10.5% 10 debit cards $602 Billion7 Alternative payments PayPal, Apple Pay, Amazon 24% Pay, Google Pay9
5% Direct debit 3% Bank transfers
7% Other
Credit/debit 7% Cash on delivery E-commerce Market 53% cards16 $226 Billion15 Alternative payments PayPal, Google Pay, Amazon 25% Pay, Apple Pay
4. JAPAN
2% Buy now pay later22 2% Deferred charge card 4% Cash on delivery Alternative 1% Pre-paid card payments Yahoo! Wallet, Rakuten E-commerce Market Wallet, Suica, 7% 21 PayPal $166 8% Bank transfer20 Billion17 Credit/Debit Cards: American Express, 16% Post-pay19 60% Mastercard, Visa18
5. GERMANY
2% Other 2% Pre-paid cards27
4% Cash on delivery Bank transfer24 Giropay, SOFORT Deferred charge 28% 9% cards E-commerce Market
Credit/debit 12% cards $81 23 Billion Alternative Buy now pay later payments25 PayPal, RatePAY, Klarna, Google Pay, 18% Affirm26 25% Paydirekt
6. SOUTH KOREA Virtual bank Carrier transfer 3.1% billing 3.2% Alternative payments kakaopay, Samsung Pay, 35.8% 29 12.8% Bank transfer UnionPay, NPay
International E-commerce Market credit/debit cards VISA, Mastercard, $66 15.4% 28 AMEX Billion Local credit/debit 29.7% cards
7. FRANCE
Buy now Prepay 2% Other Cash on 2% pay later 2% 4% delivery Credit cards Cartes Bancaires, VISA, 37% American Express31 14% Bank transfer E-commerce Market $43 Billion30
Charge and Alternative 15% deferred debit card 24% payments
8. INDIA Charge & deferred 3% debit cards 1% Prepay
14% Cash on delivery 33% Credit/Debit cards33
E-commerce Market 16% Bank transfer $32 Billion32 Credit cards 17% Alternative payments 32% Airtel Money, PayPal
9. CANADA
Cash on 2% Other 1% Prepaid 3% delivery
11% Bank transfer E-commerce Market $25.4 Alternative Billion34 18% payments PayPal 65% Credit/Debit cards35
10. BRAZIL
1% Charge & deferred debit cards 1% Prepaid 1% Cash on delivery 10% Bank transfer 60% Credit/Debit cards37
Alternative E-commerce Market payments Qiwi, Yandex, ApplePay, 11% Visa Wallet $20 Billion36
16% Post-pay
11.(TIE) RUSSIA
2% Prepaid cards 2% Other 8% Charge & deferred cards 42% Credit/Debit cards39 Cash on delivery 9% E-commerce Market $19 12% Bank transfer 38 Billion Alternative payments Qiwi, Yandex, ApplePay, 12% Visa Wallet
11.(TIE) INDONESIA
3% Charge & deferred cards 2% Other
14% Cash on delivery 29% Bank transfer41
E-commerce Market $19 Billion40
25% Alternative payments 27% Credit/debit cards
12. SPAIN
4% Other 6% Charge & deferred cards
Credit/Debit 8% Cash on delivery 39% cards43 E-commerce Market
13% Bank transfer $18 Billion42 Alternative payments, PayPal, ApplePay, Google Pay, Amazon 30% Pay, Bizum
About Flow Most e-commerce businesses struggle with the complexities of selling their products internationally. The problem is they don’t have the tools nor the exibility they need to sell cross border, and existing solutions are missing the mark. At Flow, we believe cross-border e-commerce should simply work. Our solution empowers online merchants to market, sell and ship products to customers everywhere, enabling those consumers to have simple and easy local shopping experiences. Flow’s solution oers multi-currency pricing, direct international shipping, local payment options, well-dened taxes and duties, and simple returns. Now global brands like MVMT Watches, MZ Wallace, Charles & Colvard and others can increase their customer conversion and grow international revenue.
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