Turkey Game Market 2019 Report
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G A M İ N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y TURKEY GAME MARKET 2019 REPORT W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Table of contents 1. Cover Letter 2. 2019 Turkey Overview 3. Estimated 2019 Media and Advertising Investment in Turkey 4. Device and Accessories Ownership in Turkey in 2019 5. Turkish Mobile Player Habits and Details 2019 6. The situation of Gaming and Esports Market in Turkey 7. Turkey Esports Federation TESFED 8. One of Turkey's Rising Star ZULA 9. 2018 - 2019 Comparative Turkey Gaming Industry Report 10. Esports in Turkey 2019 with Details 11. Expert Opinions 12. Gaming in Turkey - Gaming Agency - Esports Agency 13. Gaming in MENA - Gaming Agency - Esports Agency W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Thank You We would like to thank our partners who have been with us since the beginning and who have supported us in the 2019 version of the Turkey Game Market Report, which we have prepared with great effort for 4 years and interpreted the data published from many sources altogether. Virtual Credit Gamers' Monster Notebook Prepaid Card Gaming Security Solutions BAU Esports Analytical Services Esports Arena - Kuwait G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y TURKEY & MENA OZAN AYDEMİR FOUNDER / CEO 2019 was a difficult but beautiful year for our country and region. The brand's perspective on esports has changed, the number of events has increased, the game market has grown as TL. The game company's investments in esports increased. The Middle East intertwined more with esports! By 2020, we need to be ready for bigger shows and investments. W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Gaming in Turkey OZAN AYDEMİR FOUNDER / CEO 2019 was a really quite busy year for Gaming in Turkey Gaming and Esports Agency. We encountered an intensity that we couldn't even find the opportunity to announce many of our projects. In fact, the situation was the intensity that I wanted and expected in the 5th year of the company as Gaming in Turkey Gaming and Esports Agency. In 2020, we will continue with our existing partners and will announce our new clients and brands. Gaming in MENA will open to the Middle East. We will increase our team of 15 people to 30. Our Middle East office will also be active. We will be more intertwined with brands. The duty of entertaining the young generation with our offline and online activities on esports continues. W W W . G A M I N G I N T U R K E Y . C O M I N F O @ G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Overview Turkey 2019 Turkey's population in 2019, showed an increase compared to the previous year. Our population has increased by 1 million 151 thousand 115 and reached 83 million 154 thousand 997. This situation reveals that the population in our country has increased by 13.9 per thousand compared to the previous year. 49,8% 50,2% While the male population ratio constitutes 50,2% of the total population rate (41 million 721 thousand 136 people), the female population constituted 50.1% (42 million 433 thousand 861 people). Turkey, one of the most crowded countries in the world which ranks 18th, 75,2 percent of the population in urban areas according to international data, while the remaining 24.8 percent live in towns and villages. According to TURKSTAT data, while our province with the highest population is in Istanbul, Ankara, İzmir, Bursa, and Antalya. G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y 2019 Turkey T O T A L F E M A L E M A L E P O P U L A T I O N P O P U L A T I O N P O P U L A T I O N 8 3 . 1 5 4 . 9 9 7 4 1 . 4 3 3 . 8 6 1 4 1 . 7 2 1 . 1 3 6 I N T E R N E T S O C I A L M E D I A U S E R S U S E R S 6 3 . 2 0 0 . 0 0 0 5 3 . 7 0 0 . 0 0 0 G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Estimated Media Advertising Investment in Turkey Media and Advertising Investments in Turkey according to the 2019 Forecast Report of Assocaton of Advertsers and Delotte; Media channels and percentages used in Turkey are as follows. The numbers show the rise of digital, but conventional channels are still alive and can be very effective at times; if used correctly. Channel Market Share Change Televson 48,1% - 7% Press 6,6% - 30,9% Outdoor 9,1% - 1,8% Rado 3,6% - 5,1% Cnema 1,3% 8,2% Dgtal 31% - 10,8% Source: Estimated Media and Advertising Investment in Turkey; Advertisers Association - Deloitte G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Estimated Digital Media Advertising Investment in Turkey The breakdown of digital advertising is particularly important here. Most of the marketing in the gaming industry is digital marketing. Display ads is the most used model. Dgtal Refracton Percent Dsplay 58% Search 37% Advertsement 4% Others 1% Source: Estimated Media and Advertising Investment in Turkey; Advertisers Association - Deloitte G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Estimated Digital Media Advertising Investment in Turkey The breakdown of display ads is as follows. Dsplay Refracton Percent Impresson / Clck Based 68% Vdeo 24% Natve 8% S ource: Estimated Media and Advertising Investment in Turkey; Advertisers Association - Deloitte G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Device and Accessories Ownership in Turkey 2019 Global Mobile Market User Survey participating users from Turkey; 90% state that they have access to smartphones, 76% laptop computers and 59% access to tablets. While the total rate of smart or regular phone owners is 91%, when the desktop computer is included, computer ownership is observed in 86% of the participants. In tablet ownership, female users are much in front of male users, but smartwatches are more common in the 25-34 age group. Mobile Phone (Smart or Normal) Smart Phone Computer (Desktop/Notebook) Notebook Tablet Desktop PC Smartwatch Game Console Standart Mobile Phone VR Fitness Wristband E-Book Source: Deloitte Global Mobile User Survey 2019 Base: All adults (18-50), n = 1000 (Turkey) G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Accessory Use That Facilitates Mobile Phone Use We wanted to add this data, which we think may be useful not only for the game and esports market but also for its use in all marketing areas and activities. Especially the game companies can select their options based on the percentages of use below while making special promotions for the players in their advertising activities. Phone Case Screensaver Memory Card Power Unit Camera Accessories Portable Speaker Wired Headphones Phone Stand Wireless Headphones Source: Deloitte Global Mobile User Survey 2019 European Average Base: All adults having a telephone (18-50), n = 914 (Turkey) G A M I N G I N T U R K E Y - G A M I N G A G E N C Y & E S P O R T S A G E N C Y Activities That Users Consume Content on Mobile Phones According to the research for mobile phone users in Turkey; Instant messaging, watching videos and reading news are now the top 3 habits.