G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKEY GAME MARKET 2020 REPORT
W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents
Sponsors 5 Partners 6 Prologue 7-10 2020 Turkey Overview 11-12 Estimated 2020 Media and Advertising Investments in Turkey 13-15 The Most Used Mobile Social Network Apps in Turkey 16 The Most Used Mobile Video Platforms in Turkey 17 Preferred Brands in Turkey 18 Turkish Mobile Player Habits 19-22 World of Android Gaming in Turkey 23 The Importance of Localization in Turkey 24-25 Games and Music in Turkey 26-27 Characteristics of Turkish Players 28-29 What’s the Status of Turkish Gaming Market? 30-32 A Sector of the Highest Investment: Gaming! 33-34 Turkish Esports Federation TESFED 35-40 Riot Games 41-42 ZULA 43-45 Onedio Gaming 46 Turkey Game Market 2019 - 2020 Comparison 47-62 Popular Gaming Companies in Turkey 63 Local Gaming Companies in Turkey 64-69
2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents
The Most Popular Turkish Games in 2020 70 Popular Streamers in Turkey / Twitch TV 71-72 Popular Youtube Channels in Turkey 73-74 Popular Instagram Influencers in Turkey 75-76 The Most Preferred PC Games in 2020 77 Active Payment Organizations 78 Active Electronic Fund Organizations 79 Online Sales Channels 80 Associations 81 Game Exhibitions 82 Sectoral Education in Turkey 83-85 Game Design Optional Undergraduate Courses 86-88 Game Design Master’s Programs 89-90 Game Design and E-sports Certificate Programs 91 Other Game Design Programs 92-93 Internet Cafes and Details 94-98 Esports Teams in Turkey 99-104 Number of Licensed Players and Teams 105 Esports Teams That Make Best Use of Social Media 106-109 Online E-sports and Game Events Organized in Turkey 110 Brands Investing in E-sports and Gaming 111 Esports Games 112
3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents
Turkish Esports Media Channels 113 Top Gaming Sites 114 Top Online Sales Sites 115 Top Online Gaming Platforms 116 Gaming Magazines in Turkey 117 Expert Opinions 118-166 Coca-Cola 167-168 Game Garaj 169-170 Jobuum 171-172 Logitech G 173-174 Maximum Gaming 175-176 Ozan SuperApp 177-178 Razer Gold Türkiye 179-180 Türk Telekom 181-182 What About Middle East Game Market? 183-184 Gaming in Turkey – Gaming and Esports Agency 185-220 References 221
4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Thank You
We acknowledge our sponsors, accompanying and supporting us, in the 2020 version of the Turkish Gaming Sector Reports that we prepare rigorously and interpret data from many published resources for 5 years.
(Logos of our sponsor brands are l sted alphabet cally.)
Coca-Cola Game Garaj Jobuum Fast Consumption-Beverage Gaming Computers Social Career and Equipment Platform
Logitech G Maximum Gaming Ozan Gaming Hardware and Türkiye İş Bank SuperApp Equipment Prepaid Card Product
Razer Gold Türk Telekom Payment Channel Leading Information and Communication Technologies Company of Turkey 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Thank You
We thank our partners who have walked with us for years and been with us for their support.
Anti Hacking BAU Gaming and Entertainment Solution Partner Esports Platform Partner
Analytic Services Chinese Mobile Game Iranian Mobile Game Esports Partner Publishing Partner Publishing Partner
Online Tournament GlassHouse Collegiate Esports Platform Partner IT Services Partner League
6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkey and Middle East
OZAN AYDEMİR PRESIDENT / CEO
2020 has been a year that people don’t want to remember not only in our country but also around the world. The covid period showed us (I wish it had never happened) that certain sectors adapt themselves to the digital transformation very quickly while some go into a nosedive. Even if it’s about health, it had an impact on all aspects of our lives. From education to health, the entire world, including Turkey, has passed a test and continues to do so.
We’re in times of uncertainty in terms of both our social life and financial status. We can’t estimate the new conditions accurately. This period showed us that the digital transformation, which is our inevitable future, will be a part of our life much more quickly after this test. I think the important phrase here is the concept of “SPEED”. Those who quickly adapt themselves to the technology will survive. It’s not just that; those utilizing technology and the digital world to be “QUICK” will become one upon others. The companies that are innovative and can adapt themselves to this speed of changes will have a more active role against innovations and potential new problems. Our life will return to its regular course sometime after the pandemics, but this will take time, and the process we call “Regular Course” today might be a more digitalized one.
7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkey and Middle East
OZAN AYDEMİR PRESIDENT / CEO
In terms of sectors, the gaming sector is going through this period with pretty significant growth. Playing times have increased by 30%. In this period that we all stay at home for months, the number of active users on Steam, one of the biggest game distribution networks and platforms in the world, broke the record of all times by exceeding 23 million people in the previous months. Not only Steam but also other gaming platforms and games have high volumes. Gameplay rates have seen a major increase during the days we stay at home. The fact that we all must stay at home leads not only the young people but anyone into watching movies, reading books and playing games. People spend more time online.
The biggest change in terms of esports is that all offline activities are canceled and the organizations are fully transferred to online platforms due to pandemics. There are either big or small-sized tournaments for players almost every day. These tournaments can be organized not only by gaming companies but also by brands. While some brands organize tournaments to satisfy their customers and boost sales, other brands organize intracompany or intercompany online tournaments to satisfy their teams. Now, not only PC games but also mobile games have a part in the e-sports arena undoubtedly.
8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkey and Middle East
OZAN AYDEMİR PRESIDENT / CEO
The biggest trend in the period of pandemics is mobile games and hyper-casual game types. Mobile games are generally dominated by the hypercasual type and widely played games that offer high levels of online competition such as PUBG Mobile, Garena Free Fire, and LOL Wild Rift.
Yet many global companies prepare mobile versions of their top games or expand their range of mobile games beyond PC games. On the other hand, the number of gaming companies that develop hypercasual games both globally and locally is booming.
Besides, many investors and companies that want to invest in the sector and are sector- independent are closely and very carefully monitoring the gaming and e-sports sector.
9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Gaming in Turkey
OZAN AYDEMİR PRESIDENT / CEO
In terms of our own company, Gaming in Turkey, we have completed our 5th year as a Gaming and E-sports Agency. We provide services for more than 20 gaming companies simultaneously. We started Gaming in MENA by setting up our office in Dubai at the beginning of the year. In partnership with FCC, we completed the RUSH FOR FUN E-sports Arena. Our objective is to provide better services in the Middle East by increasing our power and number of teams in that area. Our plans for 2020 included Gaming in Europe, but pandemics slowed down this process a bit. If it goes well, we’ll continue expanding by setting up an office in England in 2021.
Apart from that, we’re building an internal software team. To start developing our mobile games and products. Our objective is to develop games that can be global hits and also publish products for automatizing marketing. Lastly, I can have a few words about the brands. We’re happy to be the official gaming and e-sports agency for Coca-Cola n 25 countr es. As Gaming in Turkey Gaming and E-sports Agency, we provide services for sector-independent brands beyond hundreds of gaming companies for 5 years. And we train them on how to invest in this sector, how to reach the rising generation by way of this sector and make smart investments. I believe that the local and global brands in Turkey should steer towards the gaming and esports sector more. But it’s vital for them to press the right buttons while doing so. It’s not just about sponsoring an e-sports team or tournament. They both need to have a good command of the subject and make long-term plans by considering all the aspects.
1 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y 2020 Turkey Overview
In 2020, the population of Turkey is higher than the previous year. Our population increased by 459,365 people and reached 83,614,362 people. It revealed that the population of our country increased at the rate of approximately 5.5 per mille compared to the past year. Our annual population growth rate was 13.9 per mille in 2019. 50,1% 49,9% Male population was 41,915,985 people while female population was 41,698,377 people. Of the total population, 50.1% is male and 49.9% is female.
The population of İstanbul decreased by 56,815 people compared to 2019 and reached 15,462,452 people. Bayburt is the province with the lowest population with 81,910 people. İstanbul, where 18.49% of the population of Turkey resides, is followed by Ankara with 5,663,322 people, İzmir with 4,394,694 people, Bursa with 3,101,833 people, and Antalya with 2,548,308 people.
Source: Turkish Statistical Institute (TSI), 2020 Address Based Population Registration System Results 1 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y 2020 Turkey
T O T A L F E M A L E M A L E P O P U L A T I O N P O P U L A T I O N P O P U L A T I O N 8 3 . 6 1 4 . 3 6 2 4 1 . 6 9 8 . 3 7 7 4 1 . 9 1 5 . 9 8 5
I N T E R N E T S O C I A L M E D I A U S E R S U S E R S 6 6 . 0 5 5 . 0 0 0 + 5 5 . 0 0 0 . 0 0 0
A V E R A G E T I M E S P E N T B Y P O P U L A T I O N R A T E 3 7 . 0 0 0 . 0 0 0 F A C E B O O K I N T E R N E T U S E R S A G E D 1 6 - 6 4 7 9 % 3 8 . 0 0 0 . 0 0 0 I N S T A G R A M F O R U S I N G T H E I N T E R N E T E V E R Y D A Y A T A N Y D E V I C E B Y G E N D E R M A L E 8 4 . 7 % 7 H O U R S 5 7 M I N U T E S F E M A L E 7 3 . 3 %
1 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Estimated Media and Advertising Investments in Turkey
The rise of the digital continues at full steam according to the figures in the report 2020 Estimated Media and Advertising Investments in Turkey issued by the Assoc at on of Advert s ng Agenc es. Affecting the entire world, the Covid-19 outbreak is also observed to have a direct impact on media and advertising investments in Turkey. Within this period, advertisers launched campaigns that primarily aim at protecting brand awareness and then focus on sales. The majority of the investments had to be shifted towards digital as you can see in the percentages. Channel Market Share 2020 Market Share 2019
TV 34,7% 48,1%
Press 2,9% 6,6%
Outdoor 4,6% 9,1%
Rad o 2,1% 3,6%
C nema 0,4% 1,3%
D g tal 55,3% 31%
Source: 2020 Estimated Media and Advertising Investments in Turkey - Association of Advertising Agencies - Deloitte 1 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Estimated Media and Advertising Investments in Turkey
Looking at the breakdown of digital advertising channels, we see that Search, Display and Video ads are the main stakeholders.
D g tal Breakdown Percent
Search 42%
D splay 33%
V deo 19%
Advert sement 5%
Other 2%
Source: 2020 Estimated Media and Advertising Investments in Turkey - Association of Advertising Agencies - Deloitte 1 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Estimated Media and Advertising Investments in Turkey
Looking at the mobile ad part only, we see that use of mobile ads increased by 335%. Turkey stands out as the top country in terms of increase in use of mobile ads.
While "playable" ad models are popular globally, they don’t have many areas of use in Turkey yet.
Interstitial ad model draws attention as the most used model, with the video format in the second place and the standard banner ad model in the third place.
Interst t al Ad Model: Interst t al ad, wh ch s a d splay ad format, allows the advert sers to reach the r aud ence when they are used n mob le apps (and on webs tes).
Source: App Annie Intelligence - Note: iPhone and Android Telephones 1 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y The Most Used Mobile Social Network Apps in Turkey
In 2020, pandemics also largely affected the position of our habits in our lives. 2020, when we got far away from social activities, made us focus on digital social activities in particular. The usage rate of WhatsApp, Instagram, Facebook, and TikTok, which are essential apps in our phones in Turkey, seems to be rather increased than in 2019.
Monthly Average Hours: 20 Monthly Average Hours: 20
Monthly Average Hours: 15 Monthly Average Hours: 15
Monthly Average Hours: 10 Monthly Average Hours: 10
Monthly Average Hours: 5 Monthly Average Hours: 5
15 19,7 13,1 14 12,1 20,2 12,4 7,3 Monthly Average Hours: 0 Monthly Average Hours: 0 WhatsApp Instagram Facebook TikTok WhatsApp Instagram Facebook TikTok Öğe 7
2020 2019
Source: App Annie Intelligence - Note: Android Phones; Top Apps Ranked by the Total Time Spent 1 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y The Most Used Mobile Video Platforms in Turkey
Especially the new generations prefer digital video platforms while Screen Time, which is the time we spent across TV, continues to exist. And the time we spent on our mobile devices is pretty high. Netflix’s success in Turkey has paved the way for many new initiatives.
Monthly Average Hours: 20 Monthly Average Hours: 20
Monthly Average Hours: 15 Monthly Average Hours: 15
Monthly Average Hours: 10 Monthly Average Hours: 10
Monthly Average Hours: 5 Monthly Average Hours: 5
18,8 8,3 11,6 4,2 5,8 15,8 8,3 8,4 4,4 3,9 Monthly Average Hours: 0 Monthly Average Hours: 0
e ix o r V e ix o r V b fl G e T b fl G e T u t y u t y T e e la h T e e la h u N b P tc u N b P tc o u i o u i T x w T x w Y u M T Y u M T o o Y Y
2020 2019
Source: App Annie Intelligence - Note: Android Phones; Top Apps Ranked by the Total Time Spent; Excluding News and Sports Related Streaming Apps 1 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Preferred Brands in Turkey
Turkey has a pretty high smartphone usage rate. Many brands have increased their share with high amounts of investments after penetrating the market. While Samsung and Apple are still placed first and second, Huawei and Xiaomi continue to increase their brand awareness and share in the market year by year.
Samsung % 38
Apple % 27
Huawei % 15
Xiaomi % 10
General Mobile
Oppo
LG
Sony
Others
0 10 20 30 40
2020
1 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkish Mobile Player Habits
Not only the young but also the adults play games according to the research by AdColony and Global Web Index in 2020. While 81.7% of the adults are female while 76.5% are male. The data collected also reveals that 84% of all internet users in Turkey play a mobile game with a minimum of one device. Demographics and behavioral habits of the mobile players in Turkey are as follows:
79% of the adults in Turkey play a mobile game. Of the mobile players in Turkey, 50.2% are male and 49.8% are female. Percentage breakdown of the age ranges of the mobile players in Turkey: Age: 16-24 – 23.9% Age: 25-34 – 28.5% Age: 35-44 – 25.3% Age: 45+ – 22.4%
Source: Turkish Mobile Gaming Research 2020 - AdColony - Global Web Index 1 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkish Mobile Player Habits
As anyone can guess, action-adventure games (49.2%) are ranked first among the favorite types of games for the mobile players in Turkey while puzzle games (46.2%) are ranked second and race games (45.7%) are ranked third.
Favor te Types of Games Action-Adventure - 49.2% Puzzle - 46.2% Race - 45.7% Sports - 45.6% Strategy - 39.3% Simulation - 38.3% Card Games - 26.3% Role-Play - 21.1%
Looking at the annual in-game revenue generated, we see that the favorite types of games and the types of games for which money is spent are the same, particularly in Turkey.
Source: Turkish Mobile Gaming Research 2020 - AdColony - Global Web Index 2 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkish Mobile Player Habits
Looking at the personal areas of interest for the mobile players, films (81.7%) and music (72.8%) stand out. They are respectively followed by technology (70.5%) and catering (70.1%). Especially these days when the television is named as the second screen, 60.6% of the mobile players play a mobile game simultaneously while watching television.
Personal Areas of Interest for Mob le Players n Turkey
Film / Movie - 81.7% Music - 72.8% Technology - 70.5% Food & Beverages - 70.1% News & Current Events - 67.8%
Source: Turkish Mobile Gaming Research 2020 - AdColony - Global Web Index 2 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkish Mobile Player Habits
Mobile players spend more than 4 hours on their phones per day, regardless of games. Search engines, social networks, video platforms, instant messaging apps and news sites stand out as the online areas where people spend time most.
Source: Turkish Mobile Gaming Research 2020 - AdColony - Global Web Index 2 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y World of Android Gaming in Turkey There are over 2,689 Turkish publishers, among 171,986 game publishers on Google Play.
Turkish publishers offer over 8,055 games, among the 439,890 games on Google Play.
The average score of over 8,055 games offered by Turkish publisher on Google Play is 3.94 out of 5. This score is better than overall average score (3.76) of all the mobile games.
3% of the games published by Turkish publishers is in the paid category while 87% contains ads. 28% of the games utilizes in-app payments.
Only 18% of the games published by Turkish publishers are available both on Google Play and App Store.
Source: 42matters.com - Turkey Mobile Gaming Statistics 2 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Why is Localization Essential for Turkish Players?
Turkey has made progress over the previous year according to the 2020 English Proficiency Index study, including 100 countries around the world, carried out by Education First English Language School. This is quite pleasing.
According to the table, Netherlands is still ranked first in terms of English speakers as it has been in the previous years. Turkey has made a 10 level progress, rising from 79th place to 69th place in the list that includes 100 countries.
Source: Education First English Language School English Proficiency Index List 2020 2 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Why is Localization Essential for Turkish Players?
Turkey had been ranked 62nd in 2017, and then dropped by 11 levels and ranked 73rd in 2018. In 2019, we were ranked 79th. Declining year by year since 2012 when we were ranked 32nd, our country has climbed up 10 levels at once in 2020.
The gaming sector is well aware of the significance of localization for our country. Particularly large and mid-scale gaming companies are trying to reach out to Turkish players in many aspects from dubbing to translation and even in-game cultural items. No wonder it’s a significant factor of success to be well aware that localization isn’t just a translation or transfer of an Ottoman item into the games.
We can say that many details such as translation by a specialized team per game content, not having spelling mistakes, using the fonts that comply with our special letters (i.e. Öö, Çç, Şş, ı, İ, Çç, Üü, Ğğ), length of the text (interface layout), considering the different sentence structures as the verb is placed at the end in Turkish language, choosing the right vocal artists, and removing in-game contents that might offend Turkish players religiously or politically are just a few underlying reasons for the success of localization.
Source: Education First English Language School English Proficiency Index List 2020 2 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Music is an Indispensable Part of Gaming
According to Spotify data, the rate of listening to music or podcast via game consoles has increased by 55% around the world in 2020. This rate is higher in Turkey. It was observed that the rate of listening to music or podcast via game consoles increased by 62% for the game enthusiasts in Turkey in 2020.
According to the Spotify data, the event of listening to music or podcast via game consoles occurred in the early morning hours (06:00-09:00) at most in 2020, with a 47% increase rate around the world and 66% increase rate in Turkey. The analysis is based on the listening activities carried out via game consoles such as Xbox and Playstation, which have Spotify integration.
S P O T I F Y 2 0 2 0 S U M M A R Y – T O P S O N G S P L A Y E D V I A G A M E C O N S O L E S I N T U R K E Y
T o p F e m a l e S n g e r s P l a y e d v a G a m n g C o n s o l e s n T u r k e y E z h e l T r a v i s S c o t t X X X T E N T A C I O N M u r d a B e n F e r o
Source: Spotify 2020 Summary 2 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Music is an Indispensable Part of Gaming
S P O T I F Y 2 0 2 0 S U M M A R Y – T O P S O N G S P L A Y E D V I A G A M E C O N S O L E S I N T U R K E Y
T o p F e m a l e S n g e r s P l a y e d v a G a m e C o n s o l e s n T u r k e y B i l l i e E i l i s h S e z e n A k s u Z e y n e p B a s t ı k D i d o m i d o T o n e s a n d I
T o p S o n g s P l a y e d v a G a m e C o n s o l e s n T u r k e y “ F a l l i n g ” - T r e v o r D a n i e l “ T h e B o x ” - R o d d y R i c c h “ g o o s e b u m p s ” - T r a v i s S c o t t “ D o l u n a y ” – E n e s B a t u r “ R o s e s - I m a n b e k R e m i x ” – I m a n b e k , S A I N t J H N
T o p V d e o G a m e S o u n d t r a c k s P l a y e d v a G a m e C o n s o l e s n T u r k e y T h e W i t c h e r 3 : W i l d H u n t - M a r c i n P r z y b y ł o w i c z I n t e r s t e l l a r ( O r i g i n a l M o t i o n P i c t u r e S o u n d t r a c k ) - H a n s Z i m m e r T h e W i t c h e r ( M u s i c f r o m t h e N e t f l i x O r i g i n a l S e r i e s ) - S o n y a B e l o u s o v a
T h e M o s t P o p u l a r P o d c a s t s P l a y e d v a G a m e C o n s o l e s n T u r k e y : O T a r z M ı ? S o c r a t e s P o d c a s t s K A L T ’ ı n P o d c a s t ’ i F u l a r s ı z E n t e l l i k U m a r ı m A n n e m D i n l e m e z
Source: Spotify 2020 Summary 2 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Characteristics of Turkish Players
01 02 03 04
Players Aged 30 - 40 Players Aged 25 - 30 Players Aged 18 - 24 Players Aged 12 - 18
Source: Gaming in Turkey 2 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Characteristics of Turkish Players
01 02 03 04
Players Aged 30 - 40 Players Aged 25 - 30 Players Aged 18 - 24 Players Aged 12 - 18
Works, is well-dressed, Works and prefers University student, Is 12-18 years old and 30-40 years old and a sports clothing, is 25- prefers sports a player. player. 30 years old and a clothing, is 18-24 years player. old, a player. Is at high school / Has all technological secondary school. tools; good phone, Sleeps late. Uses laptop. console, PC. Plays games with Plays game at many Likes listening to phone. Spends daily life platforms. music. rather working and plays games after Is at school during spending time with Primary choice is a Stays awake till late daytime and has the family in the good phone - hours. limited time. evening. computer Sleeps early, is a day Has limited time. person.
Source: Gaming in Turkey 2 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
What’s the Status of Turkish Gaming Market?
The pandemics, which affected every aspect of our lives, has had a direct impact on gaming sector as we leave the 2020 behind. The growth rate of the gaming sector, which is already on the rise, has further accelerated. This development worldwide applies to Turkey, as well. “Playing Games” has been the best source of entertainment regardless of the platforms. Even the quick rise of the exchange rate of dollar couldn’t interfere with the growth of turnovers in Turkey.
COVID-19 LEVELLED UP GAMING AND ESPORTS!
3 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Gaming Market and Esports in Turkey
2020 has been an entire year that we must consider all the stats with a different approach. People who have never played games in their life played games in 2020 when all the entertainment had to be restrained within our homes. This led to an increase in both the number of players and the money spent on games that are almost our best source of entertainment.
While hypercasual games were on the agenda for new players, hardcore players preferred Battle Royale, FPS, Strategy, and MOBA games as they did in the previous year. Casual games such as Among Us and Fall Guys, which any audience might like made their mark in the sector during this period.
Throughout 2020; Turkish players prefer PUBG Mobile, Brawl Stars, Garena Free Fire, Kafa Topu 2, ROBLOX, 101 Okey Plus, Mobile Legends Bang Bang, Lords Mobile, and similar games on mobile, the choice of the overall gaming audience was hyper-casual and puzzle games.
Offline events were replaced by online tournaments. Numerous tournaments created a new world for players as well as brands. The appearance of e-sports has changed and evolved. The number of teams and sponsor brands also increased. About 5.5 million e- sports enthusiasts continue to cultivate the ecosystem. Unfortunately, our internet cafes and e-sports arenas of pretty high investments had to skip this period.
Above all, the gaming sector has been the sector of the highest investment. The first unicorn of Turkey has been a gaming company: Peak Games. Companies such as Rollic Games achieved success in a short period and sold shares, and Mount & Blade Bannerlord, our PC game with sales support high enough to compete with top quality (AAA) games, led people to focus on the gaming sector. The production rate and quality of our country increased for hyper-casual games.
3 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Gaming Market and Esports in Turkey
Top 3 Eye Catch ng Major Events n 2020
Having provided for early access at 13:00 in March 2020, Mount & Blade II: Bannerlord broke a new record by reaching 100k simultaneous users at the time it’s published.
Rollic Games were officially sold to Zynga from the US for 168 million dollars.
Peak Games, a local mobile gaming company, were sold to Zynga, one of the biggest gaming companies in the world and a US based business, for 1.8 billion dollars.
3 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y A Sector of the Highest Investment: Gaming!
While startups received a total investment of 19 million dollars in the first quarter of 2020, this amount increased up to 28.3 million dollars in the second quarter. According to the report, startup investments increased up to 45.8 million dollars in the third quarter. Having a transaction volume of approximately 2 billion dollars due to share sales made in the gaming sector during the first nine months of 2020 moved the gaming sector to the top in terms of investments received.
Sales of Peak Games and Rollic Games to the American Zynga respectively for 1.8 billion dollars and 168 million dollars in the gaming area in the first three quarters of 2020 were also the transactions featured in the report. The sale of Payguru, dealing with financial technology and also having a quite good position in the gaming sector, to Tpay, one of the biggest mobile payment companies of the Middle East and Africa, stood out.
Source: KPMG Turkey - Turkey Startup Investments Report 3 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y A Sector of the Highest Investment: Gaming!
Company Investor Amount of Investment
HEY Games Ludus Girişim Stüdyosu 1.200.000 USD Bigger Games Index Ventures, Play Ventures, David Helgason 6.600.000 USD Daxe Games Sedat Eryılmaz 1.000.000 TL Gamer Arena Roman Neustadter 3.500.000 EURO (Valuation) Click Game Studio VOR Studio 4.500.000 TL Axell Studio Destex Digital, Rasyonel Global 400.000 USD Gorilla Softworks WePlay Ventures 2.500.000 TL (Valuation) Hoody WePlay Ventures 1.800.000 TL (Valuation) Funmoth Games WePlay Ventures, Matchingham Games 10.500.000 TL (Valuation) Madcraft Studios WePlay Ventures 2.000.000 TL (Valuation) Gnarly Game Studio WePlay Ventures 5.000.000 TL (Valuation) / 500.000 TL (Seed Investment) Fabrika Games Voodoo No Information Found Rare Forge Mynet 50% Share Buy Rollic Zynga 80% Share: 168,000,000 USD Veloxia MobileX 440.000 USD Peak Games Zynga 1.800.000.000 USD Coda London Venture Partners 4.000.000 USD Onnect (Oyun) Rollic 6.000.000 USD Forge Games WePlay Ventures 2.600.000 TL (Valuation) Gyroscoping Games WePlay Ventures 2.200.000 TL (Valuation) Brew Games Actera Türk 4.000.000 USD Fiber Games Boğaziçi Ventures 30.000.000 TL (Valuation) / 3.000.000 TL Investment
Note: Some of the investments in the first quarter of 2021 were also listed. The list was compiled by investigating the news published. If anything is missing in the list, we will update it when we’re reached out. 3 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED Interv ew
As the Pres dent of Federat on, could you prov de us w th a br ef evaluat on of 2020? Covid-19 has been such a long process that we never expected and got us off-guard, not only in our country but also around the world. It has left quite distinctive impressions on both our personal life and business life. I believe that pandemics will leave its marks behind when it ends and thereafter cause a certain amount of transformation in every sphere of life. Looking specifically at gaming and e-sports, they were shown increased interest naturally since they are in an online environment and provide a sort of safe way of socialization, along with the increased time people stay at home. The number of new players and e-sports viewer rates increased by 20% on average. Efforts were made to support the A L P E R A F Ş İ N Ö Z D E M İ R P R E S I D E N T O F T E S F E D stay-home times of the people in this period with the special tournaments organized by either our federation or gaming companies.
TESFED scored many significant victories in 2020 to spread e-sports in Turkey and to make Turkey a trademark country in the international area.
3 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED Interv ew
As the Pres dent of Federat on, could you prov de us w th a br ef evaluat on of 2020? Celebrating the second anniversary this year, Bitexen TESFED Turkish Cup scored a great victory in popularizing e-sports among masses by reaching 700k e-sports fans, and our national team, formed by the champions of the NBA2K tournament held during the Cup blew us up by becoming the champion. Our national team presented an undefeated championships to Turkey by winning against all the competitor country teams in the “FIBA Esports Open”, organized by the International
Basketball Federation. Dota 2, Tekken 7 and Pes champions in A L P E R A F Ş İ N Ö Z D E M İ R the TESFED Turkish Cup officially represented our country by P R E S I D E N T O F T E S F E D competing in the regional qualifying rounds of the International E-sports Federation (IESF) World Championship in October.
3 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED
TESFED 2020 Act v t es - As TESFED, what d d we do n 2020? Establ shment of European E-sports Federat on / 21 February 2020: European E-sports Federation has been established on February 21, Friday with participation of 23 member countries following a preparation period of 1.5 years during which Turkish E-sports Federation played an active role. With TESFED being the founder member in the first election organized by European E-sports Federation, TESFED President Alper Afşin Özdemir was elected as a board member as a result of getting 19 out of 22 votes cast by eligible countries. Turkey has become one of the countries that have a voice in European E-sports Federation.
TESFED “#StayHome Cup” / 27 March 2020: To raise awareness against the Covid-19 threat and support the #StayHome Campaign, a public “#StayHome Cup” was organized with a pool of prizes including 50k TRY main prize through cooperation with Papara.
Collaborat on protocol between TESFED and HADO Turkey / 17 June 2020: A collaboration protocol was signed with HADO Turkey on behalf of Meleap Inc., a Japan based developer company that penetrated into the Turkish market with the tagline “Sport of the Future” as part of the principle of supporting development of e-sports in Turkey. Collaboration protocol covers establishment of Turkey Hado National Team, and organization of domestic tournaments and events.
3 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED
TESFED 2020 Act v t es - As TESFED, what d d we do n 2020? B texen TESFED Turk sh Cup / 2 October-15 December 2020: Turkey's only official e-sports tournament organized by Turkish E-sports Federation (TESFED) celebrated its second anniversary this year under the name of “Bitexen TESFED Turkish Cup”. Assuming a significant role in bringing this type of sports to wide sections of the society, increasing awareness and spreading it to the base, the tournament scored a significant victory with participation of 2,491 e-sport players and by reaching over 700,000 e-sports fans.
F rst off c al representat on n the IESF 2020 Reg onal Tournaments / 20 October 2020: “Bitexen TESFED Turkish Cup tournaments designated 3 champions to officially represent Turkey abroad for the first time. The champions in Dota-2, Tekken 7 and PES tournaments of TESFED Turkish Cup joined the IESF 2020 Regional Tournaments, organized by the International E-sports Federation (IESF) for these 3 games on 20 October-20 November, on behalf of Turkey.
3 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED
TESFED 2020 Act v t es - As TESFED, what d d we do n 2020? Gam ng Day / 15 December 2020: We attended the Groupm Gaming Day organized by Wavemaker Turkey. Opening speech for the event was made by the TESFED President Alper Afşin Özdemir.
E-Sports Summ t #2 / 22 December 2020: We attended the E-sports Summit organized by PARA within Turkuvaz Medya. TESFED President Alper Afşin Özdemir gave a speech in the opening of the online summit that brings e-sports stakeholders together.
Current number of the l censed e-sports players and e-sports teams: Including 194 female players, 2,439 e-sports players were licensed by TESFED in 2 years. In the meantime, the number of licensed clubs increased to 125, and the number of e-sports halls, which was 3 in 2019, increased to 19.
3 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Turkish E-sports Federation TESFED Interv ew
TESFED 2021 Strateg es I expect a rapid recovery process in 2021. In this sense, we plan to continue our efforts from where we left off and in line with our goals. The primary goal of TESFED is to make Turkey one of the well-known e- sports countries in the world. So far, we’ve taken important steps in this direction, and also achieved international success specifically in the previous year. We’ll further push and continue our efforts to win new victories and championships in the international arena, and spread e- sports to wide masses within the country. To this end, we’ll take significant steps in 2021.
What we d d and couldn’t do (due to the current pandem cs) n TESFED’s A L P E R A F Ş İ N Ö Z D E M İ R 2020 strategy For the nat onal cup events, we had f nal matches onl ne due P R E S I D E N T O F T E S F E D to the pandem c th s year wh le we had them offl ne and w th spectators before pandem c.
4 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
RIOT GAMES 2019 - 2020 Interv ew A brief evaluation of 2020 by RIOT Games
2020 has been a year of great progress for us to convert from a gaming company to an entertainment company. Today, we’ve evolved into an utterly different company with a total of 5 games, virtual music band, Netflix documentary, animation series, and e-sports events that bring together millions across screens and thousands in physical E R D İ N Ç İ Y İ K U L environments while we had only League of Legends, the most played R I O T G A M E S T U R K E Y C O U N T R Y PC game in the world, just a few years ago. M A N A G E R
We’ve discovered different types of games and platforms with our new titles. We knew that the expectation would be quite high for any game to be issued after the League of Legends, a game that made its mark in the history of games perfectly. Huge interest shown by the people showed us that we met these expectations and were on track. I believe that we’ve redressed the balance in the gaming world with Valorant and League of Legends: Wild Rift in particular.
4 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
RIOT GAMES 2019 - 2020 Interv ew 2021 goals as Riot Games
If I were to talk about the details of our 2021 goals briefly, Valorant is a quite significant and successful product for us. It managed to grab Turkish players’ attention since its release date. We intend to boost this attention by consistently providing them with new contents.
Recognizing that we made strong start, our goal is to become the most E R D İ N Ç İ Y İ K U L played tactical FPS game. On mobile, we continue our efforts to provide R I O T G A M E S T U R K E Y C O U N T R Y our players with new experiences in the best way, with the Wild Rift M A N A G E R after the Legends of Runeterra. In this respect, we want to reach the players that we can’t reach via our PC games. We’ll achieve this not only with a gaming experience but also by displaying the charm of the community we created. Thus, we intend to both ensure that our community expands and we have a higher share in the mobile market where we made a strong start.
Finally, we want to meet a wider audience through various media and various platforms by differentiating our content as an entertainment company. Also, we want to make an impact on the life of anyone playing our games and continue to provide exciting contents for them.
4 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
2020 in the Eyes of ZULA Interv ew How was 2020 for you? What did you do in the gaming and e-sports sector?
As millions of people started spending more time at home since the pandemic process limits the mobility of the people, any type of digital content consumption has naturally increased.
G E N C O A L P We can say that we have experienced great increase in the number of I N G A M E G R O U P F O U N D I N G P A R T N E R existing and returning players. While the number of our daily active C E O users increased by 20%, the number of new users acquired per month increased by 15%.
As InGame Group, we wanted to work towards raising awareness of the players by considering the increase in the number of players. In this respect, we started reminding the 14 rules announced by the Ministry of Health.
We started organizing #StayHome events for supporting the players to stay at home during this period and added earnings with gifts both within game and from our partners to the entertainment.
4 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
2020 in the Eyes of ZULA Interv ew How was 2020 for you? What did you do in the gaming and e-sports sector?
On the other hand, we attach great importance to make our contribution to develop e- sports in our country due to the responsibility of being a local gaming company. In this respect, we realized the project named “Her Oyunun Başı Sağlık” (Health Before Any Game) under the leadership of our Federation, TESFED. Intended to be a guiding light for growth of informed e-sports players, this project has the characteristics of a prototype that G E N C O A L P is unique not only in Turkey but also around the world. I N G A M E G R O U P F O U N D I N G P A R T N E R This year, we also put our signature under a strategic partnership with Vodafone Freezone, C E O the youth brand of Vodafone. This partnership also covers organizing a joint Zula tournament with Vodafone FreeZone, which provides the first gaming tariff in Turkey. Vodafone FreeZone also enables improvements up to 5 ms in latency for the players on the Zula Mobile platform with the joint architectural structure it has developed together with InGame Group.
We’ve organized many events. Of these events, the “Zula Women’s Tournament” organized for the March 8 celebrated its second anniversary. As specific to Zula game on special days, the Ramadan events in which players win various prizes during the Ramadan, Zula Influencer Cup on the Victory Day on August 30, the Republican Cup on October 29, the “Tüygeneraller Kampanyası” (Feathery Generals Campaign) on October 4, which is organized with the support of the Foundation of Community Volunteers (TOG) and PawPaw Turkey and where players donated animal food for the street animals are just a few of these events... On one hand, the only official local esports league in Turkey, “Zula Super League” continues. 4 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
2020 in the Eyes of ZULA Interv ew What are your goals for 2021? What kind of innovations shall we expect from you?
2021 will be a year in which we’ll start new gaming projects. Thus, we plan to expand in terms of employment for both our offices in Turkey and Berlin.
G E N C O A L P Having 30 million players in Turkey and around the world, our popular I N G A M E G R O U P F O U N D I N G P A R T N E R MMOFPS game Zula started to be played on the mobile phones this C E O year under the name of “Zula Mobile” following a meticulous development process. InGame Group’s developer team continues to work non-stop for Zula Mobile and bring it to perfection. We’ll have global launch within 2021 for the Zula Mobile, from which we have great expectations. Thereby we hope that we have yet another globally successful new game find the gaming enthusiasts.
To further please the enthusiasts of Zula, which is our PC game in MMOFPS type, we’ve created more content and will continue to do so. Online e-sports tournaments will be diversified, leading up to a point where competition is maximized.
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The Market Welcomes a Giant ONEDİO Gaming Interv ew
As Onedio, we started our publishing life in 2012 and put a signature under the most discussed and shared content in Turkey. We’ve created tens of thousands of content and continue to create more in tens of categories including current news, magazine news, sports news, science and tech, the most interesting historical facts, best series/movie recommendations. We contact with minimum 5 million people everyday via the Onedio.com and the social media channels owned by Onedio.
Now is the time to focus seriously on a content vertical which we believe that K A A N K A Y A B A L I F O U N D E R we have ignored to some extent until this day. We’ll be a part of the gaming O N E D İ O industry, which is the biggest content and entertainment market in the world. Moreover, we’ve joined forces with Gaming in Turkey, which is one of the best organizations in Turkey in this field. We’ve created the “Oned o Gam ng” brand by combining the reach, editorial system, and information and experience on the social media channels (i.e. media) with GiT’s deep knowledge of the gaming sector and its relations with the sectoral stakeholders.
We’ll create written content, write articles, make livestreams, generate videos and organize tournaments concerning the world of gaming and e-sports with the Onedio Gaming project, which also makes me feel excited as an active player for many years. You can follow us under the Onedio Gaming tab on Onedio.com and via Onedio Gaming accounts at all social networks. Hoping to see you very soon with very good news!
4 6 G A M I N G I N T U R K E Y G A M I N G A N D E S P O R T S A G E N C Y 2019 Turkey Game Market 2019 & Turkey Game Market 2020 Comparison! 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULATION TURKEY GAME MARKET REPORT 2020
2019 Population: 83.154.997 2020 Population: 83.614.362
23.1% Age: 0 - 14 22.8% Age: 0 - 14
67.8% Age: 15 - 64 67.7% Age: 15 - 64
9.1% Age: 64+ 9.5% Age: 64+
2019 2020
Source: Turkish Statistical Institute (TSI) 4 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
INTERNET USERS TURKEY GAME MARKET REPORT 2020
Internet Users: Internet Users: 62.200.000+ 66.055.000+
75.3% of the population 79% of the population is online is online
* P e o p l e i n a g e g r o u p 1 6 - 7 4 * P e o p l e i n a g e g r o u p 1 6 - 7 4 * I n t e r n e t a c c e s s a t h o m e 8 8 . 3 % * I n t e r n e t a c c e s s a t h o m e 9 0 . 7 % * I n t e r n e t u s a g e r a t e b y g e n d e r M a l e 8 4 . 7 % - F e m a l e 7 3 . 3 % 2019 2020
Source: Turkish Statistical Institute (TSI) 4 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
SOCIAL MEDIA USERS TURKEY GAME MARKET REPORT 2020
Active Social Media Active Social Media Users: 53.700.000 Users: 55.000.000
A v e r a g e t i m e s p e n t o n t h e s o c i a l m e d i a e v e r y d a y b y t h e i n t e r n e t u s e r s a g e d 1 6 - 6 4 : 2 H o u r s 5 7 M n u t e s
2019 2020 Source: President of Information Technologies and Communications Authority Ömer Abdullah Karagöz Source: We Are Social Digital 2021 Global Overview Report 5 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
MOBILE USERS TURKEY GAME MARKET REPORT 2020
Mobile Users: 82.000.000+ Mobile Users: 82.800.000+
98-99% Mobile / Population 99,6% Mobile / Population
75 -80% Smartphone / Mobile 75 -80% Smartphone / Mobile
Smartphone Users: Smartphone Users:
55.000.000 (+ / -) 55.500.000 (+ / -)
4 . 5 G S u b s c r i b e r s : 7 6 . 5 M i l l i o n s 3 G S u b s c r i b e r s : 4 . 4 M i l l i o n s 2019 2020 Source: Information Technologies and Communications Authority (BTK) Turkey Electronic Communication Sector Quarterly Market Data Report 5 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
PLAYERS TURKEY GAME MARKET REPORT 2020
Players: 32.000.000+ Players: 36.000.000+
Total Game Revenue: Total Game Revenue:
830.000.000 USD (+ / -) 880.000.000 USD (+ / -)
- Mob le: 450.000.000 USD (+ / -)
- PC: 230.000.000 USD (+ / -)
- Console: 200.000.000 USD (+ / -)
1 Dollar = 5.6826 TRY 1 Dollar = 7,0234 TRY 2019 2020
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PLAYERS TURKEY GAME MARKET REPORT 2020
Players Breakd own (Estimated)
MOBILE: 35 Million Players
PC: 22 Million Players
CONSOLE: 17 Million Players 2020
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PLAYERS BY AGE TURKEY GAME MARKET REPORT 2020
Players by Age 2019 % 40 Age 18 - 24 21,87 % % 33,4 Age 25 - 34 34,95 % Age 35 - 44 28,60 % % 30 % 27,4 Age 45 - 54 11,21 % % 24,7 Age 55 - 64 % 3,36
% 20
Players by Age 2020 % 10,8 Age 18 - 24 24,7 % % 10 Age 25 - 34 33,4 %
% 3,7 Age 35 - 44 27,4 %
Age 45 - 54 10,8 % % 0 Age 18 - 24 Age 25 - 34 Age 35 - 44 Age 45 - 54 Age 55 - 64 Age 55 - 64 3,7 % 2020
Source: Statista Global Consumer Survey 2020 5 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
PLAYERS BY GENDER TURKEY GAME MARKET REPORT 2020
Female Players %45
Male Players %55
% 0 % 20 % 40 % 60 2020
Source: Statista Global Consumer Survey 2020 5 5 Source: Gaming in Turkey Team G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
PLAYERS BY INCOME TURKEY GAME MARKET REPORT 2020
Low Income 29.8%
H gh Income H gh Income 30.9% 40.8%
Low Income 44%
Med um Income 25.1% Med um Income 29.5% 2019 2020
Source: Statista Global Consumer Survey 2019 5 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP 15 MOBILE GAMES - FREE GAMES DOWNLOAD TURKEY GAME MARKET REPORT 2020
1 PUBG Mobile - Tencent 15.730.000 + 2 Brawl Stars - Supercell 10.530.000 + 3 Subway Surfers - Sybo 8.500.000 + 4 Brain Test: Tricky Puzzles - Unico Studio 8.200.000 + 5 Gardenscapes - New Acres - Playrix 7.500.000 + 6 Kafa Topu 2 - Masomo 7.300.000 + 7 Bus Simulator: Ultimate - Zuuks Games 7.200.000 + 8 Among Us! - InnerSloth 6.220.000 + 9 Tiles Hop: EDM Rush 6.000.000 + 10 Batak - Alper 6.000.000 + 11 Scary Teacher 3D - Z&K Games 5.950.000 + 12 My Talking Tom Friends - Outfit7 5.750.000 + 13 Candy Crush Saga - King 5.700.000 + 14 My Talking Tom 2 - Outfit7 5.650.000 + 15 ROBLOX - Roblox 5.600.000 + 5 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP 15 MOBILE GAMES - PAID GAMES DOWNLOAD TURKEY GAME MARKET REPORT 2020
1 Minecraft Pocket Edition - Mojang 115.000 + 2 Başkanlar - Fatih Beceren 60.000 + 3 Plague Inc - Ndemic Creations 55.000 + 4 Hitman: Sniper - SQUARE ENIX 45.000 + 5 Construction Simulator 2014 - Astragon 42.000 + 6 Football Manager 2020 Mobile - SEGA 39.000 + 7 Earn To Die - Not Doppler 35.000 + 8 RFS - Real Flight Simulator - RORTOS 31.000 + 9 Justice Gun 2 - Rigbak 26.000 + 10 Grand Theft Auto: San Andreas - Rockstar Games 23.000 + 11 Earn To Die - Not Doppler 18.000 + 12 Bridge Constructor - HeadUpGames 15.000 + 13 Real Drift Car Racing 14.000 + 14 The Sun Origin: Post-apocalyptic 14.000 + 15 Grand Theft Auto: Vice City - Rockstar Games 13.000 + 5 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP 10 MOBILE GAMES - REVENUE TURKEY GAME MARKET REPORT 2020
1 PUBG Mobile - Tencent 15.000.000 USD + 2 101 Okey Plus - Zynga 9.000.000 USD + 3 Brawl Stars - Supercell 7.400.000 USD + 4 Game Of Thrones: Conquest - Warner Bros 7.000.000 USD + 5 Mobile Legends: Bang Bang - Moonton 6.500.000 USD + 6 Lords Mobile - IGG 6.200.000 USD + 7 Game Of Sultans - Mechanist 5.850.000 USD + 8 Free Fire - Garena 5.100.000 USD + 9 Rise Of Kingdoms - Lilith 5.000.000 USD + 10 MapleStory M - NEXON 4.700.000 USD + 11 Fun Okey 101 - Quick Game 4.500.000 USD + 12 Empires & Puzzles - Small Giant Games 4.300.000 USD + 13 Clash Of Clans - Supercell 4.200.000 USD + 14 State Of Survival - KingsGroup 4.000.000 USD + 15 Days Of Empire - Onemt 3.700.000 USD + 5 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
THE MOST DOWNLOADED MOBILE APPS IN TURKEY TURKEY GAME MARKET REPORT 2020
1 TikTok - ByteDance 21.000.000 + 2 WhatsApp Messenger - WhatsApp 19.000.000 + 3 HES - Life At Home - Turkey Ministry Of Health 18.000.000 + 4 Trendyol - Trendyol 16.000.000 + 5 Instagram - Instagram 15.000.000 + 6 Zoom Cloud Meetings - Zoom Video Communications 14.000.000 + 7 e-Devlet - Ministry Of Transport, Maritime and Communications 13.000.000 + 8 Eba - Eba 12.500.000 + 9 Facebook - Facebook 11.000.000 + 10 Hepsiburada - Hepsiburada.com 11.000.000 + 11 LMR - Loyalty Free Music - Lyubomir Hristov 11.000.000 + 12 Facebook Messenger - Facebook 10.000.000 + 13 Telegram - Telegram 10.000.000 + 14 Snapchat - Snap 9.500.000 + 15 Ziraat Mobil - Ziraat Bank 9.500.000 + 6 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP MOBILE APPS IN TERMS OF MONEY SPENT IN TURKEY TURKEY GAME MARKET REPORT 2020
1 Azar - Hyperconnect 9.500.000 USD + 2 TikTok - ByteDance 7.000.000 USD + 3 BIGO LIVE - BIGO 6.000.000 USD + 4 LivU - Riley Cillian 5.500.000 USD + 5 Live Chat - Riley Cillian 4.000.000 USD + 6 Tinder - Match Group 4.000.000 USD + 7 Connected2.me - C2M 4.000.000 USD + 8 Who - Call&Chat 3.500.000 USD + 9 Yalla - Yalla 2.500.000 USD + 10 Zynga Poker - Zynga 2.500.000 USD + 11 YouTube - Google 2.500.000 USD + 12 Bermuda - Bermuda Inc. 2.000.000 USD + 13 Kodlama Yap 2.000.000 USD + 14 letgo - letgo 2.000.000 USD + 15 BluTV - Dogan 1.500.000 USD + 6 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKEY IN WORLD REVENUE RANKING TURKEY GAME MARKET REPORT 2020
World Ranking - Total World Ranking - Total 18 18 - 19
World Ranking - Mobile World Ranking - Mobile 18 18 - 19
2019 2020
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POPULAR GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
2K Games Grinding Gear Games Netease Small Giant Games Arenanet Habby Netmarble Sony Interactive Arkane Studios HeadUpGames NEXON SQUARE ENIX Astragon Hinterland Games Nfinity Games Square Enix Bandai Namco IGG Nintendo Studio Wildcard Bethesda Innersloth Not Doppler Supercell Bioware Ketchapp Obsidian Supergiant Games Blizzard/Activision KingsGroup Entertainment Sybo Capcom Klei Enterteinment Onemt Techland CD Projekt Red Kojima Outfit7 Techland ConcernedApe Konami Paradox Interactive Tencent Crytek Krafton Game Union Pearl Abyss Ubisoft Cubinet KRAFTON, Inc. Playrix Unico Studio Deep Silver Larian Studios Psyonix Valve Devolver Digital Lilith Games Psyonix LLC Voodoo Games EA Games Lion Studios Quick Game Wargaming Epic Games Mechanist Relic Wargaming Facepunch Studios miHoYo Riot Games Warner Bros. Facepunch Studios Miniclip Roblox Cooperation Interactive Firaxis Games Mojang Rockstar Xbox Game Studios FromSoftware Moon Studios Rockstar Games Z&K Games Gameforge Moonton RORTOS Zynga Gameloft Naughty Dog SCS Software Garena Ndemic Creations SEGA
6 3 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSITE E-MAIL Alictus www.alictus.com [email protected] Alper Games www.alpergames.com [email protected] Amelos Interactive www.amelosinteractive.com Site Üzerinden Apphic www.apphicgames.com [email protected] ArcadeMonk www.arcademonk.com [email protected] Arsh Game Studio www.arshgames.com - Aryas Games www.aryasgames.com Site Üzerinden Axell Studio www.axellstudio.com [email protected] Babil Studios www.babilstudios.com [email protected] Backpack Games www.backpack.games [email protected] Berzah Games A.Ş. www.berzahgames.com [email protected] Black Coco www.blackcoco.net [email protected] CatPath www.cataeon.com - Clown Games www.clown.gs [email protected] Crania Games www.craniagames.com [email protected] Crealode Games www.crealodegames.com [email protected] Creasaur Entertainment www.creasaur.net [email protected] Crescive Games www.crescivegames.com [email protected] Digitoy Games www.digitoy.games [email protected] Dream Games www.dreamgames.com [email protected] Elite Game Studio www.ingamegroup.com [email protected] Enrich Games www.enrichgames.com [email protected]
6 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSITE E-MAIL Erik Games www.erikgames.com [email protected] Fabrika Games www.fabrikagames.com [email protected] Fiber Games www.fibergames.com.tr Site Üzerinden Forge Games - Fugo Games www.fugo.com.tr [email protected] Funika Games www.funikagames.com [email protected] Funmoth Games www.funmoth.com [email protected] Funpac (Mynet) www.funpac.com [email protected] Gamebit Studio www.studiogamebit.com [email protected] Gameguru www.gameguru.net [email protected] GameHub www.gamehub.gs [email protected] Gamester www.gamester.com.tr Site Üzerinden Gamikro www.gamikro.com [email protected] Globe Games https://globalgames.net/ Site Üzerinden Gnarly Game Studio www.gnarlygamestudio.com [email protected] Good Job Games www.goodjobgames.com [email protected] Gram Games www.gram.gs [email protected] Günay Studio www.gunaystudio.com/tr/ [email protected] Hammurabi Games www.hammurabigames.com [email protected] He2 Apps www.he2apps.com [email protected] Heisen Games www.heisengames.net [email protected] HES Games www.hesgames.com [email protected]
6 5 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSITE E-MAIL Hey Games www.hey.gs/tr/ [email protected] Hoody Studios www.hoodystudios.com/ [email protected] Hounch Game Studios http://hounch.games/ - HyperFlow Games www.hyperflowgames.com [email protected] Hyperlab www.hyperlab.games [email protected] HyperMonk www.hypermonkgames.com/ [email protected] Imaginite Studios www.imaginitesoft.com [email protected] Indie-dir Games www.indiedir.com [email protected] Jib Games www.jib.gs [email protected] Joker Game www.joker.games - Kodobur www.kodobur.com/tr [email protected] Kraker Studio www.krakerstudio.com [email protected] Lacivert Digital Services www.lacivert.org [email protected] Leartes Studios https://leartesstudios.com/ [email protected] Libra Softworks www.librasoftworks.com [email protected] Lokum Games www.lokumgames.com [email protected] MadByte Games www.madbytegames.com [email protected] Madcraft Studios www.madcraftstudios.com - MagicLab Game Tech. www.maglab.com.tr [email protected] Mangorama Studio www.mangoramastudio.com [email protected] Masomo www.masomo.com [email protected] Mavis Games www.mavisgames.com [email protected] Mayadem Teknoloji www.mayadem.com [email protected]
6 6 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSİTE E-MAIL Mayaworks www.maya.works [email protected] MildMania www.mildmania.com [email protected] Mobge www.mobge.net - Mobilecraft www.mobilecraft.net [email protected] Momentum DMT www.momentum-dmt.com/tr/ Site Üzerinden Moralabs www.moralabs.com [email protected] Mythra Tech www.mythratech.com [email protected] Narcade www.narcade.com [email protected] Negentra www.negentra.com.tr [email protected] Neuron Entertainment - [email protected] Nitrid Game www.nitrid.com [email protected] no-pact www.nopact.com [email protected] Noho Games www.noho.games [email protected] nowherestudios www.nowherestudios.com [email protected] Oldmoustache Gameworks - - Overdose Caffeine www.odcaf.com [email protected] Oyun Stüdyosu www.oyunstudyosu.com [email protected] Panteon www.panteon.games [email protected] Passion Punch Studio www.passionpunch.studio [email protected] Peak Games www.peak.com [email protected] Pixega Studio www.pixegastudio.com [email protected] Pixofun www.pixofun.com [email protected]
6 7 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSITE E-MAIL Playable Factory www.playablefactory.com [email protected] Poison Software Studio www.poisonsoftwarestudio.com [email protected] Proximity Games - [email protected] RealityArts Studio www.realityartsstudio.com [email protected] Recontact Games www.recontactgame.com [email protected] Rockwise Entertainment www.rocwise.com [email protected] Rog Studios www.rogstudios.com [email protected] Rollic Games www.rollicgames.com - Ruby Game Studio www.rubygamestudio.com [email protected] Simsoft www.simsoft.com.tr [email protected] Sir Studios www.sirstudios.com [email protected] SK Games www.skgames.net [email protected] Srio Studios - [email protected] Studio Billion www.studiobillion.com/tr [email protected] Studio Gamebit www.studiogamebit.com [email protected] Suji Games www.suji.games [email protected] TaleWorlds Entertainment www.taleworlds.com [email protected] Teta Games www.tetagames.com [email protected] tiplay www.tiplaystudio.com [email protected] Tiramisu Studios www.tiramisu.game [email protected] Trifles Games www.triflesgames.com [email protected] Udo Games www.udogames.com [email protected]
6 8 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
LOCAL GAMING COMPANIES IN TURKEY TURKEY GAME MARKET REPORT 2020
COMPANY WEBSITE E-MAIL Uncosoft Yazılım www.uncosoft.com [email protected] VantaPlay Games www.vanta.games [email protected] Vertigo Games www.vertigogames.co [email protected] VLMedia www.vlmedia.com.tr [email protected] Weez Beez www.weezbeez.com [email protected] Zuuks Games www.zuuks.com Site Üzerinden
If you th nk that a company or nformat on s m ss ng n our l st, please contact us so that we can update the l st.
6 9 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
THE MOST POPULAR TURKISH GAMES IN 2019 TURKEY GAME MARKET REPORT 2020
PC Mount & Blade II: Bannerlord - TaleWorlds Entertainment Mount & Blade: Warband - TaleWorlds Entertainment Sabotaj - HES Games Zula - InGame Group
MOBILE 101 Okey Plus - Zynga Basketball Arena - Masomo Gaming Başkanlar - Fatih Beceren Batak - Alper Bus Simulator: Ultimate - Zuuks Games Bus Simulator: Ultimate - Zuuks Games Fun Okey 101 - Quick Game Kafa Topu 2 - Masomo Gaming Recontact Istanbul: Eyes Of Sky - Recontact Games Recontact London - Recontact Games Zula Mobil - InGame Group
7 0 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR STREAMERS IN TURKEY / TWITCH TV TURKEY GAME MARKET REPORT 2020
7 1 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR STREAMERS IN TURKEY / TWITCH TV TURKEY GAME MARKET REPORT 2020
7 2 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR YOUTUBE CHANNELS IN TURKEY TURKEY GAME MARKET REPORT 2020
7 3 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR YOUTUBE CHANNELS IN TURKEY TURKEY GAME MARKET REPORT 2020
7 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR INSTAGRAM INFLUENCERS IN TURKEY TURKEY GAME MARKET REPORT 2020
7 5 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
POPULAR INSTAGRAM INFLUENCERS IN TURKEY TURKEY GAME MARKET REPORT 2020
7 6 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
THE MOST PREFERRED PC GAMES IN 2020 TURKEY GAME MARKET REPORT 2020
Among Us eFootball PES 2021 Monster Hunter World Assassin's Creed Odyssey Euro Truck Simulator 2 Mortal Kombat 11 Assassin's Creed Valhalla Fall Guys Mount & Blade II: Bannerlord Baldurs Gate Far Cry New Dawn NBA 2K20 Battlefield V FIFA 2020 Need For Speed Heat Borderlands 3 FIFA 2021 PLAYERUNKNOWN'S BATTLEGROUNDS Call of Duty: Black Ops 4 Football Manager 2020 Red Dead Redemption 2 Civilization VI Football Manager 2021 Sekiro Counter-Strike: Global Offensive Fortnite Star Wars Jedi Fallen Order Cyberpunk 2077 Frostpunk Stardew Valley Death Stranding GTA V The Crew 2 Destiny 2 Hades Tom Clancy's Rainbow Six: Siege Doom Eternal League of Legends Valorant Dota 2 Mafia: Definitive Edition Warframe eFootball PES 2020 Metin2 World Of Warcraft
Source: Playstore, Razer Gold, Steam, Oyunfor 7 7 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ACTIVE PAYMENT ORGANIZATIONS TURKEY GAME MARKET REPORT 2020
Aypara Ödeme Kuruluşu A.Ş. Paragram Ödeme Hizmetleri A.Ş. Ceo Ödeme Hizmetleri A.Ş. Pay Fix Elektronik Para ve Ödeme Hizmetleri A.Ş. Efix Ödeme Hizmetleri A.Ş. Paybull Ödeme Hizmetleri A.Ş. Elekse Ödeme Kuruluşu A.Ş. Paynet Ödeme Hizmetleri A.Ş. Faturakom Ödeme Hizmetleri A.Ş. PayTR Ödeme ve Elektronik Para Kuruluşu A.Ş. Faturamatik Ödeme Kuruluşu A.Ş. Paytrek Ödeme Kuruluşu Hizmetleri A.Ş. Föy Fatura Ödeme Kuruluşu A.Ş. PayU Ödeme Kuruluşu A.Ş. Global Ödeme Hizmetleri A.Ş. Pratik İşlem Ödeme Kuruluşu A.Ş. GönderAl Ödeme Hizmetleri A.Ş. Ria Turkey Ödeme Kuruluşu A.Ş. İstanbul Ödeme Kuruluşu A.Ş. Sender Ödeme Hizmetleri A.Ş. Klon Ödeme Kuruluşu A.Ş. Trend Ödeme Kuruluşu A.Ş. Moka Ödeme Kuruluşu A.Ş. Tronapay Ödeme Hizmetleri A.Ş. MoneyGram Turkey Ödeme Hizmetleri A.Ş. UPT Ödeme Hizmetleri ve Elektronik Para A.Ş. N Kolay Ödeme Kuruluşu A.Ş. Vezne24 Tahsilat Sistemleri ve Ödeme Hizmetleri A.Ş. Nestpay Ödeme Hizmetleri A.Ş. Vizyon Elektronik Para ve Ödeme Hizmetleri A.Ş. Octet Express Ödeme Kuruluşu A.Ş. Western Union Turkey Ödeme Hizmetleri A.Ş. Ödeal Ödeme Kuruluşu A.Ş.
Source: The Central Bank of the Republic of Turkey 7 8 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ACTIVE ELECTRONIC FUND ORGANIZATIONS TURKEY GAME MARKET REPORT 2020
Aköde Elektronik Para ve Ödeme Hizmetleri A.Ş. İyzi Ödeme ve Elektronik Para Hizmetleri A.Ş. BELBİM Elektronik Para ve Ödeme Hizmetleri A.Ş. Lydians Elektronik Para ve Ödeme Hizmetleri A.Ş. Birleşik Ödeme Hizmetleri ve Elektronik Para A.Ş. Ozan Elektronik Para A.Ş. BPN Ödeme ve Elektronik Para Hizmetleri A.Ş. Paladyum Elektronik Para ve Ödeme Hizmetleri A.Ş. CEMETE Elektronik Para ve Ödeme Hizmetleri A.Ş. Papara Elektronik Para ve Ödeme Hizmetleri A.Ş. D Ödeme Elektronik Para ve Ödeme Hizmetleri A.Ş. SiPay Elektronik Para ve Ödeme Hizmetleri A.Ş. ERPA Ödeme Hizmetleri ve Elektronik Para A.Ş. TT Ödeme ve Elektronik Para Hizmetleri A.Ş. Hızlıöde Elektronik Para ve Ödeme Hizmetleri A.Ş. TURK Elektronik Para A.Ş. Hızlıpara Ödeme Hizmetleri ve Elektronik Para A.Ş. Turkcell Ödeme ve Elektronik Para Hizmetleri A.Ş. IQ Money Ödeme Hizmetleri ve Elektronik Para A.Ş. Vodafone Elektronik Para ve Ödeme Hizmetleri A.Ş. İninal Ödeme ve Elektronik Para Hizmetleri A.Ş. Wirecard Ödeme ve Elektronik Para Hizmetleri A.Ş.
Source: The Central Bank of the Republic of Turkey 7 9 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ONLINE SALES CHANNELS TURKEY GAME MARKET REPORT 2020
Aral Game G2A Oyunone Atagame Game Satış Oyunyardım Battlenet GamerEpin Ozan SuperApp BKM Express Hopi Papara BursaGB ininal Passolig BynoGame Kabasakal Online Perdigital Cadde Game Kinguin Playstore DurmaPlay Klas Game Playsultan En Ucuz Epin Kopazar Razer Gold Epin.com.tr Maximum Mobil - Dijital Kod Market Tosla Epinevi MTC – Meta Games Trinkpay EpinMy Mupay Turkpin Epinstore Origin Voidu Fastpay Oyunalışveriş XGame FoxnGame Oyunfor Yeşiyurt Game
8 0 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ASSOCIATIONS TURKEY GAME MARKET REPORT 2020
TOGED (Turkish Association of TOGED (Turkish Association of
Game Developers) Game Developers)
OYUNDER (Association of Game OYUNDER (Association of Game
Designers, Developers, Designers, Developers,
Publishers and Producers) Publishers and Producers)
2019 2020
8 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME EXHIBITIONS TURKEY GAME MARKET REPORT 2020
GameX All exh b t ons
GIST (Gaming İstanbul) were delayed due to Cov d-19.
2019 2020
8 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
SECTORAL EDUCATION IN TURKEY TURKEY GAME MARKET REPORT 2020
Start ng w th Educat on s the Best Cho ce
With the impact of the pandemic, one of the thing people preferred most at their I N T H E E Y E S O F A N E X P E R T homes during the times of lockdown was definitely the digital video games. Another E D U C A T I O N A N D E - S P O R T S important matter across the world stood out as trying to provide education online.
In the same period, one of the obstacles to popularization of e-sports and gaming world in the public spheres was the fact that decision makers comprise earlier generations.
However, digitalization of all tools such as communication, media, education, business management etc. with the impact of pandemics in 2020 both narrowed the gap of S E Ç K İ N T O P A L O Ğ L U B A U E S P O R T S C O O R D I N A T O R utilizing technology between the earlier generations and the youth and made the B A H Ç E Ş E H İ R U N I V E R S I T Y digital world of the youth more visible and comprehensible.
8 3 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
SECTORAL EDUCATION IN TURKEY TURKEY GAME MARKET REPORT 2020
As the time spent across the computer is increased due to online education, records were broken in many fields. The number of simultaneous players, video views, channels, interactions and many other indicators revealed an increase. Another impact of this I N T H E E Y E S O F situation was naturally on the marketing and advertising sector. Due to many physical A N E X P E R T E D U C A T I O N A N D E - S P O R T S events being cancelled, the brands turned towards digital platforms and thereby influencers and streamers. It’s right to say that “gaming” is at the core of this these platforms that rather addresses the young generation.
The fact that the followers of digital video games and e-sports are substantially people of educational (university, high school) age inevitably drags the educational institutional organizations closer or even into these sectors. We could say that the academy, as of 2020, joined the e-sports literature that developed on the basis of events at the student clubs S E Ç K İ N T O P A L O Ğ L U level for the past 3-4 years. It’s no coincidence that many academicians do research in this B A U E S P O R T S C O O R D I N A T O R B A H Ç E Ş E H İ R U N I V E R S I T Y field and discuss it as the subject of their doctoral, master’s, undergraduate and thesis studies. The time spent at home during the lockdown period was an opportunity for many students to think of how to integrate gaming into their academic studies and convince their advisors. 8 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
SECTORAL EDUCATION IN TURKEY TURKEY GAME MARKET REPORT 2020
Games are included into the curriculums with many different educational models abroad and also their ins and outs are being investigated. Even though the time spent for games generally worry the educators and families, studies in the field also reveal many benefits. I N T H E E Y E S O F This course of events indicate that gaming, e-sports and education will rapidly be A N E X P E R T E D U C A T I O N A N D E - S P O R T S intertwinedat our country in the next years.
Finally, we must take certain precautions and take long term steps as a community if we consider this develop to be inevitable;
We must provide educational institutions and the youth with the infrastructure and hardware needs of these sectors that require cutting edge technology and connection bandwidth. S E Ç K İ N T O P A L O Ğ L U We must prepare a healthier (nutrition, physical, mental) context for use of the B A U E S P O R T S C O O R D I N A T O R B A H Ç E Ş E H İ R U N I V E R S I T Y technology by the youth. We must form bases that allow the families, educators and decision makers to see it from a different perspectives other than “playing”.
8 5 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN OPTIONAL UNDERGRADUATE COURSES TURKEY GAME MARKET REPORT 2020
TITLE COURSE NAME COURSE OBJECTIVE MEDİPOL UNIVERSITY DIGITAL GAME DESIGN The objective of the course “Digital Game Design” in the New Media and Communication Program at Communication Faculty of Medipol University is to provide information on the structures and technologies of the current digital games within the context of fundamental game design content, do visual studies practically in the computer environment, and create a sample game design project.
TITLE COURSE NAME COURSE OBJECTIVE İSTANBUL KÜLTÜR UNIVERSITY DIGITAL GAME DESIGN The objective of the course “Digital Game Design” in the New Media and Communication Program at İstanbul Kültür University is to bring the students in the information and ability to develop digital games within the framework of the gamification and game creation techniques and principles. Game and gamification process will be taught through theoretical infrastructure and practical applications during the course.
8 6 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN OPTIONAL UNDERGRADUATE COURSES TURKEY GAME MARKET REPORT 2020
TITLE COURSE NAME COURSE OBJECTIVE YEDİTEPE UNIVERSITY GAME DESIGN 101 The objective of the course “Game Design 101” in the Visual Communication and Design Department of Yeditepe University is to introduce students to the fundamental concept and working principles of game design (and overall) design. Going hand in hand with the application and being based on both player focused and cyclical/iterative understanding of design, the course provides theoretical information per week as well as requires the students to develop a (digital and non-digital) game starting from the idea stage till the final product stage. Students will be tested by theoretical courses as well as applications. Students will be actively supported and guided by the lecturers and visiting experts of the course during their game development practices.
TITLE COURSE NAME COURSE OBJECTIVE YILDIZ TEKNİK UNIVERSITY 3D GAME DESIGN The objective of the course “3D Game Design” in the Graphic Design Undergraduate Program at Yıldız Technical University is to set up an infrastructure on 3D Game Design processes and tools, and to design a 3D game in the light of such information.
8 7 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN OPTIONAL UNDERGRADUATE COURSES TURKEY GAME MARKET REPORT 2020
TITLE COURSE NAME COURSE OBJECTIVE YAKIN DOĞU UNIVERSITY DIGITAL GAME DESIGN Yakın Doğu University Digital Game Design Undergraduate Course
TITLE COURSE NAME COURSE OBJECTIVE SAKARYA UNIVERSITY DIGITAL GAME ANALYSES Sakarya University Digital Game Analyses
TITLE COURSE NAME COURSE OBJECTIVE GAZİ UNIVERSITY EDUCATIONAL PC GAME DESIGN Gazi University Educational PC Game Design Course
TITLE COURSE NAME COURSE OBJECTIVE ANADOLU UNIVERSITY PC GAME DESIGN 1 Anadolu University PC Game Design 1 Course
TITLE COURSE NAME COURSE OBJECTIVE ÇUKUROVA UNIVERSITY DIGITAL GAME DESIGN 1 This course provides practical and conceptual information on digital design and for analyzing them.
TITLE COURSE NAME COURSE OBJECTIVE GALATASARAY UNIVERSITY DIGITAL GAME DESIGN As part of this course, students are expected to improve their analytical evaluation skills at form, content and process management levels for widely varied digital games.
8 8 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN MASTER’S PROGRAMS TURKEY GAME MARKET REPORT 2020
TITLE COURSE OBJECTIVE BAHÇEŞEHİR UNIVERSITY Game Design Master’s Program follows an interdisciplinary setup by directing students towards different fields such as game arts, game studies, game production, game economy and gamification beyond the design courses. The program makes a difference with its modular education system and project based course mechanism.
TITLE COURSE OBJECTIVE İSTANBUL TEKNİK UNIVERSITY Game and Interaction Technologies Thesis Based Master’s Degree Program under the department of Game and Interaction Technologies at Master’s Education Institute
TITLE COURSE OBJECTIVE ODTÜ GATE Middle East Technical University Game Technologies Master’s Program
TITLE COURSE OBJECTIVE HACETTEPE UNIVERSITY One of the limited game development master’s programs in our country is Computer Animations and Game Technologies Thesis Based Master’s Program (started in 2012) at Hacettepe University in Ankara.
8 9 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN MASTER’S PROGRAMS TURKEY GAME MARKET REPORT 2020
TITLE COURSE OBJECTIVE MUĞLA SITKI KOÇMAN UNIV. DIGITAL Game Design and Technologies Thesis Based Master’s Degree
TITLE COURSE OBJECTIVE IŞIK UNIVERSITY IŞIK UNIVERSITY Computerized Graphics and Animation Master’s Program. Computerized Graphics and Animation Master’s Program at the Institute of Science and Technology of Işık University in İstanbul is one of the educational programs that pay regard to the gaming sector.
TITLE COURSE OBJECTIVE MARMARA UNIVERSITY Even though game development education can’t be provided directly in the Computer and Instructional Technologies Teaching Department at the Atatürk Educational Science Faculty of MARMARA UNIVERSITY, it has courses that investigates fundamental components, types of video games, educational position of the people, psychological and sociological impacts of the games.
TITLE COURSE OBJECTIVE İZMİR EKONOMİ UNIVERSITY İZMİR EKONOMİ UNIVERSITY Computer Games and Technology Master’s Program. Another master’s program that is directly related to game development is the Computer Games and Technology Master’s Program of İzmir Ekonomi University.
9 0 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAME DESIGN AND E-SPORTS CERTIFICATE PROGRAMS TURKEY GAME MARKET REPORT 2020
TITLE DESCRIPTION MIDDLE EAST TECHNICAL UNIVERSITY METU SEM offers beginner level education for Unity 3D. 30-hours education continues for 5 CONTINUING EDUCATION CENTER weeks. TITLE DESCRIPTION MİMAR SİNAN FINE ARTS UNIVERSITY Continuing Education Center of MİMAR SİNAN Fine Arts University in İstanbul is another CONTINUING EDUCATION CENTER educational institution that provides paid trainings for developing games. It provides Unity 3D game engine education at 2 different levels TITLE DESCRIPTION TOBB ECONOMY AND TECHNOLOGY TOBB ETÜ SEM in ANKARA provides training related to Unity 3D game engine with paid UNIVERSITY CONTINUING EDUCATION game development courses. RESEARCH & TRAINING CENTER, TOBB ETÜ SEM TITLE DESCRIPTION TED UNIVERSITY CONTINUING Having become one of the biggest industries in the WORLD AS PART OF THE NEW MEDIA EDUCATION CENTER TECHNOLOGIES, Digital Game Design is defined as the sector on which economic crises have the least impact. It’s also a new and open area of employment for the young population. It’s intended to provide the human resource to meet the needs of the sector in the area of Digital Game Design, and to contribute to our country with the projects and products to be developed in this field. TITLE DESCRIPTION BAHÇEŞEHİR UNIVERSITY CONTINUING It addresses the relation of e-sports with psychology and current literature as part of the EDUCATION CENTER SPORTS Psychology and e-sports certificate program.
9 1 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
OTHER TURKEY GAME MARKET REPORT 2020
TITLE DESCRIPTION EDUCAT HUB This training has been designed to provide our students with accurate information on e- sports, and ensure them to be responsible individuals and team members by bring them in skills of problem solving, quick decision making and collaborative working.
TITLE DESCRIPTION ATOM ANIMATION Technologies and Game Development Center, a.k.a. ATOM, is a preincubation center founded in 2008 within Middle East Technical University Teknokent.
TITLE DESCRIPTION INDIGO CONSULTANCY AND TRAINING MOBILE GAME WITH UNITY 3D game development courses, 3D character modelling SERVICES courses. IndiGo is also an Ankara based organization.
TITLE DESCRIPTION 3D ACADEMY ANIMATION AND VISUAL 3D ACADEMY ANIMATION AND VISUAL EFFECT SCHOOL, is a center that provides 3D EFFECT SCHOOL modelling, graphic design, visual effect trainings for gaming sector as well as many other sectors.
TITLE DESCRIPTION BANDIRMA ONYEDİ EYLÜL UNIVERSİTY The E-sports Literacy training featuring academicians and sectoral experts to analyze E-SPORTS ECONOMY RESEARCH EMERGING CONCEPTUAL complexities and increase social awareness were provided in CENTER collaboration with İzmir Katip Çelebi University Career Development Center.
9 2 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
OTHER TURKEY GAME MARKET REPORT 2020
TITLE DESCRIPTION İZMİR KATİP ÇELEBİ UNIVERSITY The E-sports Literacy training featuring academicians and sectoral experts to ANALYZE CAREER DEVELOPMENT CENTER EMERGING CONCEPTUAL COMPLEXITIES and increase social awareness were provided in collaboration with Bandırma Onyedi Eylül University E-sports Economy Research Center. TITLE DESCRIPTION BAHÇEŞEHİR UNIVERSİTY Online shout-casting training for high school students as well as optional e-sports courses (BAU ESPORTS) at 5 different high schools were provided by E-SPORTS UNIT of BAHÇEŞEHİR UNIVERSITY until now. The students within the institution are selected via e-sports scholarship application. It provides support for many academic studies in e-sports as well as workshops and applied training. TITLE DESCRIPTION BİLİŞİM EĞİTİM MERKEZİ BİLİŞİM EĞİTİM MERKEZİ IS ONE OF THE PAID EDUCATION CENTERS. It provides various software trainings as well as 3D animation trainings at BOTH INDIVIDUAL AND corporate levels. Bilişim Eğitim Merkezi renders services in İstanbul, Ankara, Eskişehir, Konya, Bursa and Antalya. TITLE DESCRIPTION BİLİŞİM AKADEMİSİ BİLİŞİM AKADEMİSİ IS ANOTHER PRIVATE EDUCATION INSTITUTION. IT also provides Unity 3D training. It’s located in the Yıldız Technical University Teknopark in İstanbul. TITLE DESCRIPTION BİLGEADAM YOUTH ACADEMY – THIS EDUCATIONAL PROGRAM sets OUR CHILDREN up for the most effective, high GAME DESIGN AND PROGRAMMING income and exciting occupations of our age in the field of information by teaching them how to design and develop games. Thus, it brings the youth in skills to guide them while picking a department at university and an occupation. 9 3 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
INTERNET CAFES TURKEY GAME MARKET REPORT 2020
20,000+ internet cafes 14.500 internet cafe
(top visited 7,000 - Hav ng closed on March 17 throughout 10,000) Turkey as part of the corona v rus 7,5 million players per precaut ons released due to the Cov d-19, the nternet cafes haven’t operated n month visit internet 2020. Many of our nternet cafes had to cafes. end the r bus ness aga nst the costs and
taxes. 2019 2020
9 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
INTERNET CAFE COMPUTER SYSTEM PROPERTIES TURKEY GAME MARKET REPORT 2020
2019 2020
9 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
DAILY INTERNET CAFE STATISTICS TURKEY GAME MARKET REPORT 2020
Note: Th s data s prov ded on average per da ly cond t ons as the nternet cafes are closed.
Peak Hours 15:00 - 22:00 Peak Hours 15:00 - 22:00 Peak Days (Weekend) 12:30 - 24:00 Peak Days (Weekend) 12:30 - 24:00 Average Fee / Hour 3 TL - 6.5 TL Average Fee / Hour 5 TL - 12 TL Daily Average Pin Sales (Qty.) 10 / PER CAFE Daily Average Pin Sales (Qty.) 15 / PER CAFE Avg. Food Payment / Person 13 TL Avg. Food Payment / Person 25 TL
2019 2020
9 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP GAMES PLAYED IN INTERNET CAFES TURKEY GAME MARKET REPORT 2020
PUBG GTA PUBG CS: GO
Steam Oyunları Silkroad League Of Legends GTA
League Of Legends Blade & Soul Fortnite Call Of Duty
Valorant Wolfteam CS: GO Free Fire
Fortnite ZULA
Note: Th s s the data accessed n the t me per od unt l March 17, n wh ch nternet cafes were open. 2019 2020
9 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
BREAKDOWN OF INTERNET CAFES IN TURKEY TURKEY GAME MARKET REPORT 2020
5% 30%
10% 9% 23%
15% 8%
9 8 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
1907 Fenerbahçe - League of Legends, FIFA, Pubg, Wolfteam, NBA2K 5 Ron n - League of Legends 52 Orduspor FK - FIFA Pro Club 836 Locale - Pubg, Valorant 9INE - CS:GO ABB Ask Espor - Zula ADANASPOR E-SPOR - FIFA Pro Club Alkaralar - FIFA Pro Club Altay Espor - FIFA Pro Club Alyada Espor - FIFA Pro Club Anatol a Esports - FIFA Pro Club Anatol an Boy - FIFA Pro Club Antalyaspor - FIFA Pro Club As4eGamesCrew - FIFA Pro Club Atmacalar - FIFA Pro Club Attack On Pandas - Pubg, Valorant BAU Ra ders - FIFA Pro Club BB Erzurumspor - FIFA Pro Club BBL Esports - Valorant Beş ktaş Esports - League of Legends, FIFA Proclubs, PUBGM, Valorant, Zula
9 9 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
B lg Espor - FIFA Pro Club Black Bear - FIFA Pro Club Blaze Esports - Pubg, Csgo Women, Rocket League, FIFA, Tekken Bogalar - FIFA Pro Club Brand Eleven - FIFA Pro Club Bucaspor Esports - FIFA Pro Club Bursa Espor - Zula Bursaspor - FIFA Pro Club Catanaklar - FIFA Pro Club Cybereapers - FIFA Pro Club Dadaslar - FIFA Pro Club Dark Passage - League of Legends, Valorant Dest nat on PEL - Pubg D g tal Athlet cs - Pubg, CS: GO D g tal Stars eSpor - FIFA Pro Club D j tal Akrepler - FIFA Pro Club Dostlar Vad s - FIFA Pro Club Esk şeh r Espor - FIFA Pro Club Et get - Pubg Fastpay W ldCats - FIFA Pro Club, League of Legends, Wild Rift,Valorant,CS:GO
1 0 0 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
Flawless Impact - FIFA Pro Club Fox R ver Fc - FIFA Pro Club Futbol st - FIFA FUT, FIFA Pro Clubs, PES, PUBGM, Hearthstone, TFT, LoR, VALORANT F fa Bon to TR - FIFA Pro Club Galakt cos - League of Legends, Valorant Galatasaray Esports - Zula, League of Legends, PES, FIFA Proclubs, NBA2K Gamers of Future - Zula Gaz antep FK Espor - FIFA Pro Club GeceKondu - FIFA Pro Club Gençlerb rl ğ - FIFA Pro Club G resunspor - FIFA Pro Club Gokturk Espor - FIFA Pro Club Göztepe Gam ng - FIFA Pro Club G’OLD - CS: GO Hatayspor - FIFA Pro Club Hawks Esports Tr - FIFA Pro Club Hek moğlu Trabzon - FIFA Pro Club Hodr Meydan - FIFA Pro Club Hool gans FC TR - FIFA Pro Club Interra lTR Espor - FIFA Pro Club
1 0 1 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
Istan Bulls Esports - FIFA Pro Club Istanbul Espor - Zula Kapalı Kale - FIFA Pro Club Kara Kartal - FIFA Pro Club Karagümrük Espor - FIFA Pro Club, FIFA FUT, PUBGM, Sabotaj, PUBG, Rocket League Kasımpaşa Espor - FIFA Pro Club Kayser spor - FIFA Pro Club K ng of the North TR - FIFA Pro Club Kocael spor - FIFA Pro Club LLC Esports - FIFA Pro Club LOG Esports - CS: GO Last Wolves - FIFA Pro Club MKE Ankaragücü - FIFA Pro Club Me wa Fc - FIFA Pro Club M ndF elders Esports - FIFA Pro Club Mod-Z Esports - FIFA Pro Club, Valorant, Zula Muglaspor Espor - FIFA Pro Club NASR ESPORTS TÜRKİYE - League of Legends N mo 57. Alay - Garena Free Fire No Other Way - Pubg
1 0 2 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
Not Fa r - Pubg Papara SuperMass ve - League of Legends, FIFA FUT PayHesap Kütahya - FIFA Pro Club, PUBG, NBA2K, F1 RB Izm r - FIFA Pro Club RISE E-Sport - Dota 2 Rare Esports - FIFA Pro Club Regnant Esports - CS: GO, Zula, PUBG Royal Un ted 07 - FIFA Pro Club Sakaryaspor - FIFA Pro Club Sangal Esports - CS:GO, Valorant Scorp ons Esports TR - FIFA Pro Club Sedu Fc - FIFA Pro Club S vasspor Espor - FIFA Pro Club S yah Bayrak - FIFA Pro Club Steel Tact cs - CS: GO, Sabotaj, Steel Tact cs - Zula Tatangalar - FIFA Pro Club Team Aurora - FIFA Pro Club, League of Legends, Valorant Team Power - FIFA Pro Club T msahlar - FIFA Pro Club
1 0 3 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS IN TURKEY TURKEY GAME MARKET REPORT 2020
Trabzon Esports - FIFA Pro Club Trabzonspor - FIFA Pro Club Turk sh Cowboys - FIFA Pro Club Uzunkopru - FIFA Pro Club Veloc ty Esports Club - FIFA Pro Club X4 Four - Garena Free Fire Yozgatspor 1959 FK - FIFA Pro Club Yılport Samsunspor -: FIFA Pro Club Çamlıca Esports - FIFA Pro Club Çamlıca Esports - FIFA Pro Club, CS:GO, Pubg, Rocket League, NBA2K, CS:GO Çaykur R zespor - FIFA Pro Club İstanbul Başakşeh r - FIFA Pro Club, FIFA FUT İstanbulspor - FIFA Pro Club
1 0 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
NUMBER OF LICENSED PLAYERS AND TEAMS TURKEY GAME MARKET REPORT 2020
There are 125+ There are licensed 2439+ licensed e-sports teams e-sports in Turkey. players in Turkey.
* Includ ng 194 female players, 2,439 e-sports players were l censed by TESFED n 2 years. In the meant me, the number of l censed clubs ncreased to 125, and the number of e-sports halls, wh ch was 3 n 2019, ncreased to 19.
1 0 5 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS THAT MAKE BEST USE OF SOCIAL MEDIA TURKEY GAME MARKET REPORT 2020
1 0 6 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS THAT MAKE BEST USE OF SOCIAL MEDIA TURKEY GAME MARKET REPORT 2020
1 0 7 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS THAT MAKE BEST USE OF SOCIAL MEDIA TURKEY GAME MARKET REPORT 2020
1 0 8 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS TEAMS THAT MAKE BEST USE OF SOCIAL MEDIA TURKEY GAME MARKET REPORT 2020
1 0 9 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ONLINE ESPORTS AND GAME EVENTS ORGANIZED IN TURKEY TURKEY GAME MARKET REPORT 2020
Event Name Event Name
Antalya Provincial Directorate of Youth and Sports Zula Republican Championship Oyunun Yıldızları BAU Hybrid Party Pro Elite League Bitexen TESFED Turkish Cup PUBG Mobile News Year’s Eve ESL Turkey Weekly Tournaments Razer Gold Mobile Legends: Bang Bang Tournaments ESL Turkey Championship League of Legends Tournament Razer Gold PUBG Mobile Shining Stars Tournament GAMEHYPE Events Sports İstanbul Youth and Entertainment Festival Hepsigamer ESA Esports PUBG Tournament TESFED TSL #StayHome Cup İncehesap.com PUBG Tournament Turkish E-sports Football League Intel ESL Turkey Championship Winter Season Valorant First Strike Intel ESL Turkey Championship Summer Season Virtual Pro League Intel Gaming Fest Vodafone FreeZone Champions League Turkish Grand Final İstanbul Rumeli University PUBG Mobile Tournament Zula Republican Cup Kocaeli Metropolitan Municipality Zula Tournament Zula Stay Home Tournaments Vestel Cup Zula Clans Tournament NEXT Level Gaming Talks (Webinar) Zula Little Caesars Tournaments Online Youth Festival Sports İstanbul Youth and Entertainment Festival Zula Super League Oyun Başlasın Turkey - OBT Online Tournament Series
1 1 0 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
BRANDS INVESTING IN ESPORTS AND GAMING TURKEY GAME MARKET REPORT 2020
Acer Doğuş University LG Razer Gold AOC Epin LimeSoda Red Bull Armas Hotels Fastpay Little Ceasers Sapphire ASUS Formahane Logitech SenpAI Bahçeşehir College FOX McDonalds SteelSeries Bahçeşehir University FunnyToken Migros Supradyn Energy BENQ GEO College Monster Energy Tahsildaroğlu Bero-Host Gillette Monster Notebook TeknoSA Bitexen HDI Sigorta n11.com THY BKM Express Head & Shoulders NAU Drinks TOSLA Bloody Gaming Hepsiburada Nimo.tv TurkTelekom Borusan Otomotiv HyperX OMEN By HP Turkcell BTC Türk incehesap.com Opet Twitch TV Burger King ininal Papara Ülker ByNoGame Intel Paribu Vertagear CarrefourSA Maximum Kart payhesap Vestel Coca-Cola itopya Playstation Vodafone Cooler Master JBL Quantum Popeyes Western Digital Defacto KFC Puma Dlive Lenovo Rampage
* Th s l st has been generated v a the act v t es we mon tored throughout the year. There m ght be m ss ng brands. 1 1 1 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
ESPORTS GAMES TURKEY GAME MARKET REPORT 2020
Age Of Empires 2 League of Legends Wild Rift Apex Legends Legends Of Runeterra Arena Of Valor Mobile Legends: Bang Bang Basketball Arena NBA 2K Brawhalla Overwatch Brawl Stars Playerunknown’s Battlegrounds (PUBG) Call Of Duty Mobile Pro Evolution Soccer Counter-Strike Global Offensive PUBG Lite Dota2 PUBG Mobile FIFA 2020 Rocket League Fortnite Starcraft 2 Garena Free Fire Tekken Hearthstone Tom Clancy’s Rainbow Six Siege Kafa Topu 2 Valorant League of Legends Wolfteam League of Legends Teamfight Tactics ZULA
1 1 2 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH ESPORTS MEDIA CHANNELS TURKEY GAME MARKET REPORT 2020
5Mid Flank Esports 5Mid Flank Esports Dijital Sporlar Gamer People Dijital Sporlar Gamerbase Elektronik GG Espor Elektronik Sporlar Hubogi Sporlar Hubogi Espor Analist Hürriyet Espor Espor Analist Hürriyet Espor Espor Gazetesi Medya Espor Espor.online Medya Espor e-Spor.com Multiplayer Esporcu Multiplayer Espor.online Mynet Espor Esporfix Mynet Espor Esporfix Only A Gamer Esporin Only A Gamer Esporin Playerbros Esports 360 Mag Playerbros Esport Times Save Butonu Esports Life SporX Espor Esports 360 Mag SporX Espor Fanatik Espor Thats Game Bro Esports Life Thats Game Bro Fanatik Espor 2019 2020 * Sorted alphabet cally.
1 1 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP GAMING SITES (2020 TRAFFIC) TURKEY GAME MARKET REPORT 2020
Bölüm Sonu Canavarı Hubogi Merlinin Kazanı Playerbros
Espor Gazetesi LeaderGamer Mobidictum Save Butonu eSports360 LEVEL Only A Gamer TurkMMO
Fragtist Mavi Kol OyunGezer Turuncu Levye
Gamer
* Sorted alphabet cally. 1 1 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP ONLINE SALES SITES (2020 TRAFFIC) TURKEY GAME MARKET REPORT 2020
gamesatis.com midasbuy.com gpay.com.tr gold.razer.com bynogame.com foxngame.com epin.com.tr playsultan.com.tr perdigital.com klasgame.com mtcgame.com joyalisveris.com oyunfor.com oyunalisveris.com bursagb.com durmaplay.com kabasakalonline.com
* Sorted alphabet cally.
Source: Similarweb 1 1 5 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TOP ONLINE GAMING PLATFORMS (2020 TRAFFIC) TURKEY GAME MARKET REPORT 2020
Steam GOG
Epic Games Store Origin
itch.io Humblebundle
Rockstar Games - Socialclub Ubisoft Store
Playstore
Source: Similarweb 1 1 6 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
GAMING MAGAZINES IN TURKEY TURKEY GAME MARKET REPORT 2020
Oyungezer Level
2019 2020
1 1 7 G A M I N G I N T U R K E Y G A M I N G A N D E S P O R T S A G E N C Y
EXPERT 2020 OPINIONS
G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
C o v i d - 1 9 h a s b e e n s u c h a l o n g p r o c e s s t h a t w e n e v e r e x p e c t e d a n d g o t u s o f f - g u a r d , n o t o n l y i n o u r c o u n t r y b u t a l s o a r o u n d t h e w o r l d . I t h a s l e f t q u i t e d i s t i n c t i v e i m p r e s s i o n s o n b o t h o u r p e r s o n a l l i f e a n d b u s i n e s s l i f e . I b e l i e v e t h a t p a n d e m i c w i l l l e a v e i t s m a r k s b e h i n d w h e n i t e n d s a n d t h e r e a f t e r c a u s e a c e r t a i n a m o u n t o f t r a n s f o r m a t i o n i n e v e r y s p h e r e o f l i f e . L o o k i n g s p e c i f i c a l l y a t g a m i n g a n d e - s p o r t s , t h e y w e r e s h o w n i n c r e a s e d i n t e r e s t n a t u r a l l y d u e t o t h e f a c t t h a t t h e y a r e i n a n o n l i n e e n v i r o n m e n t a n d p r o v i d e a s o r t o f s a f e w a y o f s o c i a l i z a t i o n , a l o n g w i t h t h e i n c r e a s e d t i m e p e o p l e s t a y a t h o m e . T h e n u m b e r o f n e w p l a y e r s a n d e - s p o r t s v i e w e r r a t e s i n c r e a s e d b y 2 0 % o n a v e r a g e . E f f o r t s w e r e m a d e t o s u p p o r t t h e s t a y - h o m e t i m e s o f t h e p e o p l e i n t h i s p e r i o d w i t h t h e s p e c i a l t o u r n a m e n t s o r g a n i z e d b y e i t h e r o u r f e d e r a t i o n o r g a m i n g c o m p a n i e s . T E S F E D s c o r e d m a n y s i g n i f i c a n t v i c t o r i e s i n 2 0 2 0 t o s p r e a d e - s p o r t s i n T u r k e y a n d t o m a k e T u r k e y a t r a d e m a r k c o u n t r y i n t h e i n t e r n a t i o n a l f i e l d . I e x p e c t a r a p i d r e c o v e r y p r o c e s s i n 2 0 2 1 . I n t h i s s e n s e , w e p l a n t o c o n t i n u e o u r e f f o r t s f r o m w h e r e w e A L P E R A F Ş İ N l e f t o f f a n d i n l i n e w i t h o u r g o a l s . T h e p r i m a r y g o a l o f T E S F E D i s t o m a k e T u r k e y o n e o f t h e w e l l - k n o w n Ö Z D E M İ R P R E S I D E N T O F e - s p o r t s c o u n t r i e s i n t h e w o r l d . S o f a r , w e ’ v e t a k e n i m p o r t a n t s t e p s i n t h i s d i r e c t i o n , a n d a l s o a c h i e v e d T E S F E D i n t e r n a t i o n a l s u c c e s s s p e c i f i c a l l y i n t h e p r e v i o u s y e a r . W e ’ l l f u r t h e r p u s h a n d c o n t i n u e o u r e f f o r t s t o w i n n e w v i c t o r i e s a n d c h a m p i o n s h i p s i n t h e i n t e r n a t i o n a l a r e n a , a n d s p r e a d e - s p o r t s t o w i d e m a s s e s w i t h i n t h e c o u n t r y . T o t h i s e n d , w e ’ l l t a k e s i g n i f i c a n t s t e p s i n 2 0 2 1 .
U n f o r t u n a t e l y , w e f a c e d t h e c o r o n a v i r u s a t e a r l y 2 0 2 0 , h a v i n g a d e e p i m p a c t o n a l l o f u s b o t h i n d i v i d u a l l y a n d a s t h e e n t i r e s e c t o r . T h e g a m i n g s e c t o r h a s t a k e n r o o t s i n t h e d a i l y l i f e a s o n e o f t h e l e a d i n g f i e l d s i n t h i s c h a l l e n g i n g p r o c e s s . W i t h t h e i n c r e a s e d t i m e s p e n t a t h o m e d u e t o p a n d e m i c , p e o p l e s t a r t e d t o p a i d m o r e a t t e n t i o n t o d i g i t a l g a m e s a n d e - s p o r t s , a n d w e o b s e r v e d t h a t t h e c o n t e n t s d r e w a t t e n t i o n o f Y a n d X g e n e r a t i o n s i n a d d i t i o n t o t h e Z g e n e r a t i o n . T h i s a t t e n t i o n a l s o s h o w e d i t s e l f i n n u m b e r s , a n d t h e g l o b a l g a m i n g m a r k e t a c h i e v e d a n a n n u a l g r o w t h o f 9 . 3 p e r c e n t i n 2 0 2 0 . A c c o r d i n g t o N e w z o o , g l o b a l g a m i n g m a r k e t r e a c h e d u p t o 1 5 9 b i l l i o n d o l l a r s a s o f 2 0 2 0 . T h e n u m b e r o f m o b i l e p l a y e r s , f o u n d t o b e 2 . 7 b i l l i o n s , i s e x p e c t e d t o e x c e e d 3 b i l l i o n s i n 2 0 2 3 . P e o p l e t u r n t o w a r d s g a m e s , p a r t i c u l a r l y m o b i l e g a m e s , t o h a v e f u n t i m e a n d I b e l i e v e t h a t t h i s m o m e n t u m w i l l m a i n t a i n i n 2 0 2 1 . W e s e e t h a t t h e p l a y t i m e i n t o t a l , p l a y t i m e d u r i n g a s e s s i o n a n d i n - g a m e p u r c h a s e s h a v e i n c r e a s e d w o r l d w i d e i n t h e s t u d i e s c a r r i e d o u t . M o r e t h a n 4 0 % o f t h e n e w p l a y e r s s a y t h a t t h e y ’ l l E R D İ N Ç İ Y İ K U L R I O T G A M E S c o n t i n u e p l a y i n g . S u r e l y , t h e t i m e w e s p e n t a t h o m e w i l l d e c l i n e a g a i n , b u t t h i s g r o w t h o f t h e g a m i n g T U R K E Y C O U N T R Y s e c t o r i s a g r o u n d e d r e a l i t y t h a t s t a r t s m a n y g a m e - r e l a t e d t r e n d s a n d d r a w s g i a n t b r a n d s i n w i t h t h e e - M A N A G E R s p o r t s s i d e r a t h e r t h a n e m p t y b u b b l e s w e s e e p e r i o d i c a l l y i n c e r t a i n s e c t o r s .
1 1 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T h e g a m i n g s e c t o r m a i n t a i n e d i t s r a p i d g r o w t h i n T u r k e y t h r o u g h o u t 2 0 2 0 . E s p e c i a l l y i n t h e a r e o f m o b i l e g a m e d e v e l o p m e n t , T u r k e y h a s b e c o m e o n e o f t h e l e a d i n g c o u n t r i e s i n t h e w o r l d . T h e a m o u n t o f t h e g a m i n g c o m p a n y s a l e s u n t i l t o d a y r e a c h e d u p t o 2 . 4 b i l l i o n d o l l a r s . T h e f i g u r e s i n d i c a t e t h a t t h e m o s t s u c c e s s f u l i n f o r m a t i o n s e c t o r v e r t i c a l i n T u r k e y i s g a m i n g . W e s u c c e s s f u l l y d e v e l o p a n d s e l l a r o u n d t h e w o r l d . A l s o , t h e f i e l d o f e - s p o r t s i s o n e o f t h e m o s t p r o m i s i n g f i e l d s d u e t o y o u n g a n d h i g h n u m b e r o f p l a y e r s i n T u r k e y . E - s p o r t s i n i t i a t i v e s w i l l b e b o r n a n d r a i s e d i n T u r k e y , a n d w i l l e x p a n d o v e r s e a s . I t h i n k t h a t t h e o p e n i n g o f t h e E S A , t h e b i g g e s t e - s p o r t s a r e n a i n E u r o p e a n d M i d d l e E a s t , i n M a s l a k w a s o n e o f t h e s i g n i f i c a n t d e v e l o p m e n t s i n 2 0 2 0 .
I n 2 0 2 1 , t h e g a m i n g w i l l s u s t a i n i t s r a p i d g r o w t h w i t h t h e i n f l o w o f t a l e n t s a n d f i n a n c i a l f u n d s . F o r e - s p o r t s , I a n t i c i p a t e a y e a r i n w h i c h b r a n d s w i l l b e v e r y a c t i v e . B r a n d s a r e d i s c o v e r i n g t h e “ N e w M e d i a ” . B A R I Ş Ö Z İ S T E K N E T M A R B L E E M E A E - s p o r t s w i t h t h e h i g h n u m b e r o f v i e w e r s c o m e f o r w a r d a s a m e m b e r o f t h e m o s t v a l u a b l e m e d i a . E X E C U T I V E M a r k e t i n g m a n a g e r s s t a r t e d t o g e t a b e t t e r u n d e r s t a n d i n g o f t h i s f i e l d , a n d w e ’ l l s e e t h a t t h e b u d g e t C H A İ R M A N O F T H E t o b e a l l o c a t e d i n 2 0 2 1 w i l l r a p i d l y i n c r e a s e . M o r e p r e c i s e l y , b r a n d s a l l o c a t i n g b u d g e t t o t h i s f i e l d w i l l B O A R D w i n .
I n t e r m s o f s e c t o r s , t h e g a m i n g s e c t o r i s g o i n g t h r o u g h t h i s p e r i o d w i t h p r e t t y s i g n i f i c a n t g r o w t h . P l a y i n g t i m e s h a v e i n c r e a s e d b y 3 0 % . G a m e p l a y r a t e s h a s s e e n a m a j o r i n c r e a s e d u r i n g t h e d a y s w e s t a y a t h o m e . T h e f a c t t h a t w e a l l m u s t s t a y a t h o m e l e a d s n o t o n l y t h e y o u n g p e o p l e b u t a n y o n e i n t o w a t c h i n g m o v i e s , r e a d i n g b o o k s a n d p l a y i n g g a m e s . P e o p l e s p e n d m o r e t i m e o n l i n e . T h e b i g g e s t c h a n g e i n t e r m s o f t h e e - s p o r t s i s t h a t a l l o f f l i n e a c t i v i t i e s a r e c a n c e l e d a n d t h e o r g a n i z a t i o n s a r e f u l l y t r a n s f e r r e d t o o n l i n e p l a t f o r m s d u e t o p a n d e m i c . T h e r e a r e e i t h e r b i g o r s m a l l s i z e d t o u r n a m e n t s f o r p l a y e r s a l m o s t e v e r y d a y . T h e s e t o u r n a m e n t s c a n b e o r g a n i z e d n o t o n l y b y g a m i n g c o m p a n i e s b u t a l s o b r a n d s . W h i l e s o m e b r a n d s o r g a n i z e t o u r n a m e n t s t o s a t i s f y t h e i r c u s t o m e r s a n d b o o s t s a l e s , o t h e r b r a n d s o r g a n i z e i n t r a c o m p a n y o r i n t e r c o m p a n y o n l i n e t o u r n a m e n t s t o s a t i s f y t h e i r t e a m s . N o w , n o t o n l y P C g a m e s b u t a l s o m o b i l e g a m e s h a v e a p a r t i n t h e e - s p o r t s a r e n a u n d o u b t e d l y . W e ’ r e i n t i m e s o f u n c e r t a i n t y i n t e r m s o f b o t h o u r s o c i a l l i f e a n d f i n a n c i a l s t a t u s . W e c a n ’ t e s t i m a t e t h e n e w c o n d i t i o n s O Z A N A Y D E M İ R G A M I N G I N T U R K E Y a c c u r a t e l y . T h i s p e r i o d s h o w e d u s t h a t t h e d i g i t a l t r a n s f o r m a t i o n , w h i c h i s o u r i n e v i t a b l e f u t u r e , w i l l b e P R E S I D E N T a p a r t o f o u r l i f e m u c h m o r e q u i c k l y a f t e r t h i s t e s t . I t h i n k , t h e i m p o r t a n t p h r a s e h e r e i s t h e c o n c e p t o f F O U N D E R “ S P E E D ” . T h o s e w h o q u i c k l y a d a p t t h e m s e l v e s t o t h e t e c h n o l o g y w i l l s u r v i v e . I t ’ s n o t j u s t t h a t ; t h o s e u t i l i z i n g t e c h n o l o g y a n d d i g i t a l w o r l d t o b e “ Q U I C K ” w i l l b e c o m e o n e u p o n o t h e r s . T h e c o m p a n i e s t h a t a r e i n n o v a t i v e a n d c a n a d a p t t h e m s e l v e s t o t h i s s p e e d o f c h a n g e s w i l l h a v e a m o r e a c t i v e r o l e a g a i n s t i n n o v a t i o n s a n d p o t e n t i a l n e w p r o b l e m s .
1 2 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
D i g i t a l g a m i n g s e c t o r e v o l v e s r a p i d l y i n o u r c o u n t r y a s i t d o e s w o r l d w i d e . S p e c i f i c a l l y , d u r i n g t h e
p a n d e m i c w h i c h c a u s e d u s t o s p e n d m u c h m o r e t i m e a t h o m e i n 2 0 2 0 , o n e o f t h e f i e l d s w i t h f a s t e r
g r o w t h r a t e h a s b e e n d i g i t a l g a m i n g s e c t o r . W e s t a r t e d s p e n d i n g m o s t o f t h e t i m e w e m a k e f o r
e n t e r t a i n m e n t a s w e l l a s w o r k i n g f r o m h o m e a n d d i s t a n c e e d u c a t i o n i n t h e o n l i n e w o r l d d u e t o t h e
d i g i t a l g a m e s . I n t e r n e t u s a g e o f o u r c u s t o m e r s i n c r e a s e d b y 5 8 % w i t h t h e i m p a c t o f s p e n d i n g m o r e
t i m e a t h o m e i n t h i s p e r i o d c o m p a r e d t o t h e p r e v i o u s y e a r .
N İ L A Y A L T A N T Ü R K T E L E K O M A s T ü r k T e l e k o m , w e m a i n t a i n e d u n i n t e r r u p t e d c o m m u n i c a t i o n w i t h o u r s o l i d i n f r a s t r u c t u r e i n t h i s F İ X E D S E R V İ C E S M A R K E T İ N G p r o c e s s a n d s t o o d b y g a m e e n t h u s i a s t s w i t h t h e f a s t i n t e r n e t w e p r o v i d e i n 8 1 c i t i e s . W e c o n t i n u e t o D İ R E C T O R i n c r e a s e o u r c o n t r i b u t i o n t o t h e d i g i t a l g a m i n g u n i v e r s e d u e t o t h e h i g h s p e e d w e p r o v i d e f o r o u r f i b e r
i n t e r n e t u s e r s . W e a r e a p a r t y t o t h e e x c i t e m e n t o f t h e g a m e e n t h u s i a s t s f o r a p e r i o d l o n g e r t h a n 1 0
y e a r s w i t h t h e P l a y s t o r e , o u r d i g i t a l g a m e p l a t f o r m t h a t w e l a u n c h e d w i t h i n o u r b o d y a s T u r k T e l e k o m .
R a n k e d 1 8 t h i n t h e w o r l d b y t h e r a n k i n g s p e r t h e r e v e n u e g e n e r a t e d t h r o u g h g a m i n g s e c t o r , o u r
c o u n t r y h a s a s u b s t a n t i a l p o t e n t i a l i n t h e f i e l d o f g a m i n g p a r t i c u l a r l y w i t h t h e y o u n g p o p u l a t i o n i t h a s .
A s t h e l e a d i n g t e l e c o m m u n i c a t i o n s c o m p a n y i n T u r k e y , w e r e c o g n i z e t h i s p o w e r a n d w e ’ l l c o n t i n u e t o
s t r e n g t h e n o u r i n f r a s t r u c t u r e t h r o u g h o u t t h e c o u n t r y f o r e x t e n d e d u s e o f f i b e r i n t e r n e t , w h i c h i s t h e
f u n d a m e n t a l r e q u i r e m e n t o f t h e d i g i t a l g a m e s , a n d k e e p m a k i n g c o n t r i b u t i o n s t o t h e s e c t o r w i t h o u r
o f f e r i n g s a n d p r o d u c t s f o r t h e g a m e e n t h u s i a s t s .
1 2 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a n a b s o l u t e t u r n i n g p o i n t f o r t h e g a m i n g w o r l d t o e v o l v e a n d p r o v i d e s e r v i c e s a t h i g h e r l e v e l s . W i t h t h e C o v i d - 1 9 o u t b r e a k t h a t t o o k t h e e n t i r e w o r l d b y s t o r m , m a n y s e c t o r s w e r e a f f e c t e d n e g a t i v e l y f r o m t h i s p a n d e m i c w h i l e t h e g a m i n g i n d u s t r y p r o v e d t o b e a s e c u r i t y b l a n k e t a n d w a s t h e m o s t p o p u l a r c h o i c e a m o n g t h e i n v e s t o r s . W e s e e t h a t t h e c o m p o n e n t s “ c u s t o m e r s a t i s f a c t i o n ” a n d “ m o r e c o n t e n t ” g a i n e d i m p o r t a n c e f o r p l a y e r s w h o a r e a t t h e i r h o m e s a n d s p e n t m o r e t i m e p l a y i n g g a m e s .
Y E Ş İ M A L G A N S t a r t i n g i n 2 0 2 0 , t h e p a n d e m i c c a u s e m a n y b r a n d s t o t a k e a d e f e n s i v e p o s i t i o n . W e m e t i c u l o u s l y a n d R A Z E R T U R K E Y C O U N T R Y c l o s e l y m o n i t o r e d t h e d e v e l o p m e n t s t h a t a f f e c t t h e f i n a l u s e r , s u c h a s d i s m i s s a l s , s u s p e n d e d p r o j e c t s , G E N E R A L M A N A G E R r e s t r i c t i o n o f s e r v i c e s . A l l o f o u r t e a m m a t e p u t t h e i r h e a d s t o g e t h e r , t a l k i n g a b o u t h o w t o c o n v e r t t h i s y e a r i n t o a s u c c e s s s t o r y . T h i s b r a i n s t o r m i n g s e s s i o n s t u r n e d i n t o c o n t i n u e d s u c c e s s i n a n y r e g i o n , n o t o n l y R a z e r T u r k e y . W e m a n a g e d t o p r e s e n t t h e f a v o r i t e c o n t e n t s f o r p l a y e r s s a f e l y a n d q u i c k l y f o r a n e n t i r e y e a r a n d b e c a m e o n e o f t h e m o s t p r e f e r r e d s e r v i c e s i n t h e g a m i n g e c o s y s t e m . W e h e l d t h e t o p “ E - s p o r t s a t H o m e ” e v e n t s i n t e r m s o f v i e w e r s , f o l l o w e r s a n d a t t e n t i o n . 2 0 2 0 w a s n ’ t a h a n d i c a p f o r u s , a n d o n t h e c o n t r a r y , i t w a s a c h a l l e n g e t h a t i s r i g h t d o w n o u r a l l e y !
W e k n o w w h a t t h e T u r k i s h p l a y e r s w a n t i n o u r M e n a / T u r k e y o p e r a t i o n s w i t h R a z e r a n d f i n t e c h s t r u c t u r e R a z e r G o l d , a n d s t r i v e t o p r o v i d e t h e m w i t h t h e r i c h e s t c o n t e n t s b y t h e f a s t e s t , m o s t r e l i a b l e a n d m o s t
c o n v e n i e n t m e a n s . W e ’ l l i n t r o d u c e t h e R a z e r b r a n d m o r e t o o u r c l i e n t s w i t h b o t h o u r h a r d w a r e a n d f i n t e c h s t r u c t u r e s b y b o o s t i n g o u r p o w e r , e f f o r t s a n d b r a n d c o l l a b o r a t i o n s i n 2 0 2 1 .
1 2 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 w i l l b e r e m e m b e r e d a s t h e y e a r m a r k e d b y t e n s o f e v e n t s , e a c h o f w h i c h c a n b e c o n s i d e r e d a t u r n i n g p o i n t f o r t h e w o r l d h i s t o r y , p a r t i c u l a r l y C o v i d - 1 9 . P e r h a p s , t h e o n l y p o s i t i v e p r o g r e s s h a s b e e n i n t h e g a m i n g f i e l d t h i s y e a r d u r i n g w h i c h w e r e w r o t e t h e h i s t o r y b o o k s a l t o g e t h e r . T h e s e c t o r a l g r o w t h t h a t w e h a v e s p o k e n a b o u t f o r y e a r s r e a c h e d t o i t s h i g h e s t l e v e l s w h e n w e ’ r e l o c k e d i n o u r h o m e s , a n d w e h a d t h e o p p o r t u n i t y t o h a v e t h e s t a t s t h a t w e e x p e c t t o a c h i e v e f e w y e a r s l a t e r i n 2 0 2 0 . I n m y o p i n i o n , C o v i d - 1 9 h a s b e e n o n e o f t h e g r e a t e s t b l e s s i n g s i n g a m i n g f o r t h e s e r e a s o n s . W e ’ l l r e m e m b e r t h i s y e a r , w h e n m a n y r e c o r d s w e r e b r o k e n w i t h b o t h g a m e s a n d p l a t f o r m s i n t e r m s o f p l a y e r c o u n t , p l a y t i m e , v i e w t i m e a n d t u r n o v e r s , a s t h e y e a r i n w h i c h g a m i n g i s p l a c e d e x a c t l y a t t h e D A V I D H A L E G U A c o r e o f b r a n d s , a n d a s f o r C o c a - C o l a , w e ’ l l r e m e m b e r i t a s t h e y e a r i n w h i c h w e c o n t i n u e t o a p p l y o u r S R . A S S E T S , s t r a t e g y ( b y e x p a n d i n g i t s c o v e r a g e ) o f m e e t i n g t h e p l a y e r s w h e r e t h e y a r e t o t a k e p a r t i n g a m i n g P A R T N E R S H I P S & S P O N S O R S H I P S e c o s y s t e m a g a i n t w o y e a r s a g o . M A N A G E R , E U R A S I A & M E L o o k i n g a t y e a r 2 0 2 0 , i t ’ s e x p e c t e d t h a t t h e p e r i o d o f p a n d e m i c c o n t i n u e u n d e r s i m i l a r c o n d i t i o n s a n d t h e t i m e w e ’ l l s t a y a t h o m e i s s u s t a i n e d f o r t h e f i r s t h a l f o f t h e y e a r a t l e a s t . T h i s m e a n s t h a t a l l t h e s t a t s w h i c h h a v e b e e n a t p e a k p o i n t s w i t h t h e s p e e d i t g a i n e d i n t h e p r e v i o u s y e a r w i l l c o n t i n u e t o r i s e w i t h a s i m i l a r s p e e d a n d w e ’ l l c o n t i n u e t o s e e n e w r e c o r d s t h r o u g h o u t t h e y e a r . I b e l i e v e t h a t g a m i n g w i l l h a v e t h e b i g g e s t s h a r e i n t h e e n t e r t a i n m e n t s e c t o r a n d s e r v e a s a c a t a l y z e r f o r t r a n s f o r m a t i v e p r o c e s s o f i t s c o m p e t i t o r s s u c h a s m u s i c , s p o r t s a n d c i n e m a , d u e t o t h e d o m i n o e f f e c t t o b e c r e a t e d b y t h e s e g r a d u a l l y r i s i n g s t a t s b y t h e n e w p l a y e r s i n p a r t i c u l a r . I n t h i s p r o c e s s o f c h a n g e , w e ’ l l d i s p l a y o u r p r e s e n c e w i t h i n t h e e c o s y s t e m w i t h f u r t h e r f o r m e d a n d a d a p t e d v e r s i o n o f o u r s t r a t e g y . I n c o n c l u s i o n , I b e l i e v e t h a t 2 0 2 1 w i l l b e a y e a r i n w h i c h C o c a - C o l a a n d g a m i n g w i l l n o t o n l y h o l d b u t a l s o c a r r y t h e f l a g u p t o a p o i n t t h a t i s h a r d t o r e a c h .
1 2 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
A s İ ş B a n k a s ı , e - s p o r t s g r a b b e d o u r a t t e n t i o n a s a n e w g e n e r a t i o n o f e c o n o m y a m o n g t h e e v o l v i n g b u s i n e s s m o d e l s i n t h e d i g i t a l i z i n g w o r l d . I t i s t h e n e w w o r l d o f e n t e r t a i n m e n t o f t h e d i g i t a l a g e t h a t i s e m e r g i n g a n d d i f f e r s f r o m t h e c o n v e n t i o n a l f i e l d s o f c o n s u m p t i o n w i t h i t s c o n t e n t s . A l s o , w e n e e d e d a t o o l t o s h o w t h a t w e u n d e r s t a n d t h e m f o r t h e s a k e o f m a i n t a i n i n g a n d r e i n f o r c i n g o u r c o n t a c t w i t h t h e n e w g e n e r a t i o n t h r o u g h a s i n c e r e c o m m u n i c a t i o n .
E - s p o r t s c o u l d s e r v e a s a s u c c e s s f u l b r i d g e b e t w e e n t h e n e w g e n e r a t i o n a n d o u r b r a n d d u e t o t h e f a c t t h a t i t i s t h e n e w r i s i n g c o n t e n t a n d m e d i a o f t h e d i g i t a l w o r l d . I c a n o u t l i n e t h e s t a r t i n g p o i n t o f o u r d e c i s i o n f o r m a k i n g i n v e s t m e n t s i n t o e - s p o r t s .
W e ’ v e i n c e s s a n t l y c o n t i n u e d o u r e f f o r t s i n t h e E - s p o r t s f i e l d u n t i l t o d a y f r o m J a n u a r y 2 0 1 7 w h e n w e B U R A K S E Z E R C A N T Ü R K İ Y E İ Ş B A N K A S I f i r s t p o s i t i o n e d o u r s e l v e s i n t h i s f i e l d . O u r o b j e c t i v e w i t h i n t h e c o n t e x t o f o u r s t r a t e g y a n d r o a d m a p , R E T A I L B A N K I N G w h i c h a r e c l e a r s i n c e t h e f i r s t d a y , w a s t o c r e a t e o u r o w n c o m m u n i t y t h r o u g h u n i q u e c o n t e n t s o n o u r M A R K E T I N G M a x i m u m G a m i n g p l a t f o r m s , a n d t o c r e a t e a s p e c i f i c p a y m e n t s y s t e m f o r t h e m t h a t c o m p l e m e n t s M A N A G E R g a m i n g e x p e r i e n c e o f t h e E - s p o r t s p l a y e r s a n d t h e i r o t h e r l i f e e x p e r i e n c e s w i t h w h a t w e ’ v e l e a r n e d f r o m t h e c o m m u n i t y .
W e m a d e p r o g r e s s b y c o l l a b o r a t i n g d i g i t a l l y w i t h o t h e r s i g n i f i c a n t s t a k e h o l d e r s o f t h e e c o s y s t e m s u c h a s E - s p o r t s t e a m s , g a m i n g c o m p a n i e s , c l u b s , s t r e a m e r s a n d e v e n t h o s t s i n t h e p r o c e s s o f c r e a t i n g a c o m m u n i t y .
A s a r e s u l t o f t h e s e e f f o r t s , w e r e a l i z e d p r o d u c t s t h a t a r e s p e c i f i c t o t h e g a m e e n t h u s i a s t s w i t h w h a t w e ’ v e l e a r n e d f r o m o u r c o m m u n i t y a n d s t a k e h o l d e r s o f t h e e c o s y s t e m .
D i g i t a l C o d e S h o p , w h e r e p e o p l e c a n b u y g a m e c o d e s , i n t h e M a x i m u m M o b i l a p p , o u r M a x i m u m G a m i n g C a r d t h a t i s d e s i g n e d s p e c i f i c a l l y f o r e - s p o r t s p l a y e r s a n d t h e e n t i r e a u d i e n c e i n t e r e s t e d i n d i g i t a l g a m e s , a n d a l s o t h e F e n e r b a h ç e f a n c a r d v e r s i o n o f t h e M a x i m u m G a m i n g C a r d a r e o u r i m p o r t a n t c o n t a c t a r e a s a s p a r t o f t h e d a i l y e x p e r i e n c e s o f t h e E - s p o r t s p l a y e r s . W e c o n t i n u e o u r e f f o r t s t o a d d M a x i m u m G a m i n g C a r d s w i t h s h a r e d l o g o f o r t h e o t h e r t e a m s w e s p o n s o r .
W e a l s o p r o v i d e s u p p o r t f o r t h e i n i t i a t i v e s i n t h e f i e l d o f e - s p o r t s a n d g a m i n g a s p a r t o f t h e W o r k u p E n t r e p r e n e u r s h i p P r o g r a m , w h i c h w e s u p p o r t s i n c e 2 0 1 7 .
J u s t l i k e m a n y t r e n d s r i s i n g f r o m t h e b o t t o m w i t h t h e C o v i d - 1 9 p a n d e m i c , d i g i t a l e x p e r i e n c e s w i l l a l s o b e o n e o f t h e f i e l d s t o g u i d e d i g i t a l i z a t i o n i n t h e n e x t p e r i o d a n d a s s u c h , t h e g a m i n g e c o s y s t e m w i l l i n c r e a s e i t s g r o w t h r a t e . 1 2 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T h e p e r i o d o f p a n d e m i c w h i c h w e u n f o r t u n a t e l y e x p e r i e n c e a n d w i s h e d t o e n d a s s o o n a s p o s s i b l e a f f e c t e d t h e l i v e s o f n o t o n l y t h e y o u t h b u t a n y o n e i n e v e r y a s p e c t . D u e t o t h e f a c t s t h a t m o r e t i m e h a d t o b e s p e n t o n l i n e a n d o u t d o o r e n t e r t a i n m e n t a c t i v i t i e s a r e r e s t r i c t e d , t h e r e h a s b e e n a g r e a t i n c r e a s e i n d e m a n d f o r t h e w o r l d o f g a m i n g a n d e - s p o r t s .
T h a n k s t o a l l t h e p r e p a r a t i o n s w e m a d e o v e r t h e y e a r a s a t e a m , w e ’ l l d i s p l a y o u r p a s s i o n f o r t h e g a m i n g e c o s y s t e m b y c r e a t i n g a w o r l d t h a t w e w o r k o n a n d w i l l c o n v e r t t o p l a t f o r m i n 2 0 2 1 . T h i s w i l l b e a w o r l d t h a t a p l a y e r w o u l d i m a g i n e . O z a n M o d e : O N
O z a n S u p e r A p p w i l l s t a n d b y t h e y o u n g p e o p l e a t a n y m o m e n t t h e y n e e d , s u c h a s w h e n t h e y l o o k f o r m u s i c , e n t e r t a i n m e n t a n d e d u c a t i o n a s w e l l a s b y f u l l y s u p p o r t i n g t h e e - s p o r t s t e a m s a n d e c o s y s t e m , Ö M E R S U N E R C E O c r e a t i n g o u r o w n e - s p o r t s e c o s y s t e m , c r e a t i n g g a m e - s p e c i f i c o p p o r t u n i t i e s f o r u s e r s , b r i n g i n g t h e m O Z A N E L E K T R O N İ K t o g e t h e r v i a o n l i n e / o f f i n e ( I h o p e ) e v e n t s . T h e m o s t i m p o r t a n t p o i n t i s t h a t t h i s w o r l d w e ’ l l c r e a t e w i l l P A R A A . Ş a l s o b e t h e v o i c e o f y o u n g p e o p l e a n d p l a y e r s . W e ’ l l c h a n g e a s t h e i r d r e a m s c h a n g e , a n d w e ’ r e b u i l d i n g a p l a t f o r m t o e v o l v e c o n s i s t e n t l y t o b u i l d a w o r l d e x a c t l y a s t h e y w i s h o v e r t i m e b y p a y i n g a t t e n t i o n t o t h e i r e x p e r i e n c e .
W i t h “ O z a n S u p e r A p p ” a p p , y o u n g p e o p l e w i l l b e a b l e t o c o m p l e t e t h e i r f i n a n c i a l t r a n s a c t i o n s e a s i l y a n d s a f e l y a t a n y t i m e . O z a n S u p e r A p p w i l l c o n t a i n m a n y f u n c t i o n s s u c h a s o p e n i n g a c c o u n t , 2 4 / 7 f u n d t r a n s f e r , p a y m e n t v i a Q R , d o m e s t i c a n d i n t e r n a t i o n a l i n v o i c e p a y m e n t , t r a d i n g s t o c k s f o r c o m p a n i e s s u c h a s A m a z o n a n d T e s l a , t r a d i n g c r y p t o c u r r e n c i e s , a n d p u r c h a s i n g g a m e c o d e s ( e - p i n ) . Y o u ’ l l b e a b l e t o u s e O z a n S u p e r A p p n o t o n l y f o r t h e g a m i n g w o r l d b u t a l s o a n y a c t i v i t y t o u c h i n g l i f e .
I n a n u t s h e l l , a s O z a n S u p e r A p p t e a m , w e ’ l l s t a n d b y b o t h l o c a l a n d f o r e i g n g a m i n g c o m p a n i e s a s w e l l a s o u r s t a k e h o l d e r s i n t h e e n t i r e g a m i n g e c o s y s t e m f r o m t h e i n d i v i d u a l p l a y e r s w h o p l a y c o n v e n t i o n a l “ g a m e s ” t o e - s p o r t s t e a m s . W e ’ l l a l w a y s b e t h e r e f o r t h e m b y o p e n i n g s i g n i f i c a n t d o o r s w i t h t h e w o r l d o f a d v a n t a g e s t o b e d e s i g n e d f o r m a n y a r e a s b e y o n d g a m i n g , f r o m c a t e r i n g t o c l o t h i n g a n d e d u c a t i o n t o t r a v e l , r a t h e r t h a n i n - g a m e n e e d s / w o r l d s o f t h e p l a y e r s o r e - s p o r t s p l a y e r s .
W e m i g h t o n l y b e t h e r e f o r t h e m o n l i n e f o r a p e r i o d o f t i m e , b u t I h o p e t h a t w e ’ l l p u l l t h r o u g h t h i s c h a l l e n g i n g p e r i o d a n d o u r l i v e s w i l l b e n o r m a l i n a l l a s p e c t s a s s o o n a s p o s s i b l e . T h e n , w e ’ l l a c t u a l l y a n d p r o p e r l y m e e t o u r y o u n g p e o p l e a n d p l a y e r s .
1 2 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
A s R i o t G a m e s , 2 0 2 0 h a s b e e n a y e a r i n w h i c h w e h a d m o r e c o m m u n i c a t i o n w i t h o u r v i e w e r s . W e b o o s t e d t h e T B F a n d W o r l d s e x p e r i e n c e o f o u r v i e w e r s w i t h t h e c a m p a i g n a n d c o n t e n t s w e p r o v i d e d i n t h e d i g i t a l w o r l d . W e i n v i t e d a n y o n e t o s h a r e t h e s p r i t o f T B F a s a w h o l e w i t h t h e c a m p a i g n # b i z o l a n k a z a n s ı n ( l e t u s w i n t o g e t h e r ) , a n d w e b u i l t t h e f i r s t d i g i t a l E - s p o r t s m u s e u m o f o u r c o u n t r y a s a r e s u l t o f 4 0 - d a y s c o m m u n i c a t i o n t h r o u g h s o c i a l m e d i a p l a t f o r m s b y t r a n s f e r r i n g t h i s s p i r i t i n t o t h e p e r i o d o f W o r l d s 2 0 2 0 . A s f o r t h e s o c i a l m e d i a i n t e r a c t i o n s , w e h e l p e d P a p a r a S u p e r M a s s i v e , o u r r e p r e s e n t a t i v e , t o b e t h e 8 t h m o s t d i s c u s s e d t e a m a m o n g 2 2 t e a m s t h a t a t t e n d e d t h e W o r l d s t h i s B O R A A K S O Y L U y e a r . T R & M E E S P O R T S M A N A G E R P U B L I S H I N G & L u c k y u s t h a t o u r i n c r e a s e d n u m b e r o f e f f o r t s f o r c o m m u n i c a t i o n h a s m a d e a c o n t r i b u t i o n f o r e - B U S I N E S S D E V E L O P M E N T s p o r t s t o b e c o m e o n e o f t h e g r e a t e s t a r e a s o f i n t e r e s t f o r t h e y o u n g p e o p l e i n o u r c o u n t r y . T h e r e f o r e , b r a n d s ’ a t t e n t i o n t o a n d s u p p o r t f o r e - s p o r t s c o n t i n u e t o i n c r e a s e d a y b y d a y . I n 2 0 2 0 , w e h a d t h e c h a n c e t o w o r k w i t h g l o b a l a n d l o c a l b r a n d s t h a t a r e n ’ t a l r e a d y i n o u r e c o s y s t e m . A s R i o t G a m e s , w e a l w a y s t r y t o p r o v i d e a b e t t e r e x p e r i e n c e f o r o u r p l a y e r s w i t h t h e s u p p o r t f r o m b r a n d s a n d o u r c o l l a b o r a t i o n s .
T h e f a c t t h a t n e w t e a m s e m e r g e w i t h F i r s t S t r i k e , t h e f i r s t o f f i c i a l t o u r n a m e n t o f V A L O R A N T , a l s o e n a b l e d o u r c o m m u n i c a t i o n s t o r e a c h a w i d e r a u d i e n c e . B e s i d e s , i t e x p a n d e d o u r p o o l o f p l a y e r s w i t h
t h e d i s c o v e r y o f n e w t a l e n t s .
1 2 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a y e a r i n w h i c h d i g i t a l g a m e s c l e a r l y h i t t h e p e a k p o i n t s o f t h e e n t e r t a i n m e n t s e c t o r i n t e r m s o f c o n s u m p t i o n b o t h w o r l d w i d e a n d i n o u r c o u n t r y . C l o s u r e o f t h e c i n e m a s a n d b e i n g a b l e t o g o o u t l e s s i n c r e a s e d t h e c o n s u m p t i o n f o r c o n s o l e a n d P C p l a t f o r m s f o r w h i c h w e c o u l d n ’ t f i n d a n y t i m e d u r i n g b u s y d a y s i n p a r t i c u l a r . I n t h i s p e r i o d , w e o b s e r v e d t h a t p u z z l e g a m e s m a i n t a i n e d i t s l e a d i n g p o s i t i o n a m o n g m o b i l e g a m e s i n 2 0 2 0 w h i l e F P S / T P S t y p e o f g a m e s , w h i c h w e c a l l s h o o t e r g a m e s , s t a r t e d t o c o m p e t e f o r t h e t o p p o s i t i o n .
D e m a n d i n g a g r e a t a m o u n t o f s t u d i o c o n t e n t s , t h i s t y p e t r i e s t o a c h i e v e l o y a l t y o f t h e p l a y e r s t o t h e g a m e v i a v a r i o u s m o d e s , e v e n t s a n d c o s m e t i c i t e m s a s i t g e n e r a l l y d o e s n ’ t s e l l p r o d u c t s t o t u r n t h e i n - A R A S Ş E N Y Ü Z g a m e s c a l e s . S p e c i f i c a l l y , t h e m o b i l e s h o o t e r c a t e g o r y s a w a n i n c r e d i b l e f i g u r e o f 2 . 7 b i l l i o n s b y M I L D M A N I A a c h i e v i n g 3 8 % i n c r e a s e i n r e v e n u e a n d 3 1 % i n c r e a s e i n d o w n l o a d s , c o m p a r e d t o 2 0 1 9 . H a v i n g s t a r t e d i n P A R T N E R 2 0 1 8 , B a t t l e R o y a l e f r e n z y h a d a s i g n i f i c a n t i m p a c t o n t h e g e n e r a l s t a t i s t i c s o f t h e m o b i l e g a m e s t h i s y e a r a s w e l l .
T h e f a c t t h a t g a m e s w i t h h i g h e s t a m o u n t s o f r e v e n u e i n t h e c a t e g o r y a r e c o m p l e t e l y f r e e - t o - p l a y a n d p l a y e r s m u s t p a y o n l y f o r c o s m e t i c i t e m s i s y e t a n o t h e r s t r i k i n g a s p e c t . I t ’ s e n s u r e d t h a t u s e r s h a v e a s e n s e o f w i n n i n g w i t h v e r y s h o r t a n d q u i c k l y c o n s u m a b l e s e a s o n s f o r c o n t i n u o u s l y g r a b b i n g a t t e n t i o n o f t h e p l a y e r s a n d t h a t t h e u s e r s r e t u r n t o t h e g a m e b y q u i c k l y a d d i n g a n o t h e r c o n t e n t w h e n s o m e c o n t e n t i s c o n s u m e d . E a c h s e a s o n i s s u p p o r t e d b y c o s m e t i c s a n d g a m e m o d e s t o g r a b a t t e n t i o n o f t h e p l a y e r s , r e s u l t i n g i n a n a t m o s p h e r e w h e n p l a y e r s c a n e n j o y .
T h e s e q u a l i t y a n d e a s i l y c o n s u m a b l e c o n t e n t s p r o v i d e a r e t u r n a t a n u n p r e c e d e n t e d l e v e l f o r t h e s e g a m e s . W e s h o u l d n ’ t i g n o r e t h a t t h i s g r o w t h w a s a c h i e v e d i n t h e p e r i o d w h e n F o r t n i t e , o n e o f t h e b i g g e s t g a m e s i n t h e s e c t o r , w a s r e m o v e d f r o m A p p S t o r e . T h i s g r o w t h i n s h o o t e r t y p e , w h i c h r e q u i r e s m u c h l o n g e r s e s s i o n s a n d m o r e a t t e n t i o n t h a n t h e o t h e r t y p e s o f g a m e s h i g h l i g h t t h a t p l a y e r s a r e l o o k i n g f o r m o r e m e a n i n g f u l a n d s o c i a l e x p e r i e n c e s .
1 2 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 w a s a y e a r t h a t i s f u l l o f g a m e s . W e s p e n t m o r e t i m e a t h o m e w i t h t h e p a n d e m i c a n d r e s t r i c t i o n s .
O u r i n t e r n e t u s a g e i n c r e a s e d i n m a n y c a s e s s u c h a s r e m o t e e d u c a t i o n a n d w o r k , s h o p p i n g , a n d e n t e r t a i n m e n t . N o t o n l y t h e g a m i n g m a r k e t , b u t a l s o t h e c o m p u t e r m a r k e t g r e w w a y a b o v e o u r e x p e c t a t i o n s i n g e n e r a l .
O u r m o s t i m p o r t a n t o b j e c t i v e a s a g a m i n g c o m p u t e r b r a n d i s u n d e n i a b l y t h e c u s t o m e r s a t i s f a c t i o n B O R A A R A S r a t h e r t h a n d i g i t a l s a l e s f i g u r e s , a n d w e m a d e a g r e a t b r e a k t h r o u g h i n t h i s r e s p e c t . G A M E G A R A J G E N E R A L M A N A G E R
p a n d e m i c g o t a l l o f u s a d o p t n e w h a b i t s a n d w e b e l i e v e t h a t n o t h i n g w i l l b e s a m e w h e n t h e p a n d e m i c e n d s . W e s h o w m o r e i n t e r e s t i n t o t h e t e c h n o l o g y a n d g a m e s t h a n b e f o r e . W e b e l i e v e t h a t g a m i n g s e c t o r i n p a r t i c u l a r w i l l g r o w i n 2 0 2 1 . G a m i n g P C h a r d w a r e m a r k e t h a s g l o b a l l y r e a c h e d u p t o 4 0 b i l l i o n d o l l a r s a p p r o x i m a t e l y . A m a r k e t o f 4 0 0 m i l l i o n d o l l a r s w e r e c r e a t e d i n T u r k e y w i t h g a m i n g c o m p u t e r s , t h e i r p e r i p h e r a l s a n d a c c e s s o r i e s . O n t h e o t h e r h a n d , g a m i n g c o m p u t e r s c o m p r i s e d a p p r o x i m a t e l y 2 0 % o f t h e t o t a l P C m a r k e t i n T u r k e y . S a l e s w i t h h i g h t u r n o v e r s w e r e a c h i e v e d i n T u r k e y , n o t o n l y o n t h e h a r d w a r e p a r t , b u t a l s o o n t h e g a m e s o f t w a r e p a r t .
I w i s h a l l t h e g a m e e n t h u s i a s t s h a v e h e a l t h y d a y s i n 2 0 2 1 .
1 2 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
A s R i o t G a m e s , w e h a v e a s t r u c t u r e t h a t c a n q u i c k l y a d a p t t o t h e n e w c o n d i t i o n s a n d p u t a
s i g n a t u r e u n d e r g r o u n d b r e a k i n g i n n o v a t i o n s . I n f a c t , c a n c e l l a t i o n o f m a n y s p o r t s a n d e - s p o r t s
o r g a n i z a t i o n d u e t o p a n d e m i c i n 2 0 2 0 p r o v i d e d u s w i t h t h e o p p o r t u n i t y t o r e v i e w t h e s e
c a p a b i l i t i e s . W i t h t h e p a n d e m i c , w e b u i l t a s y s t e m t h a t a l l o w s o u r p l a y e r s t o j o i n m a t c h e s a t
t h e i r h o m e s . J u s t l i k e o u r p l a y e r s , o u r h o s t s a l s o i n i t i a l l y j o i n e d o u r s t r e a m s a t t h e i r h o m e s . A f t e r
a w h i l e , w e m o v e d t h e m t o a s t a g e w i t h o u t a n y a u d i e n c e u p o n t a k i n g n e c e s s a r y s a f e t y m e a s u r e s B U R C U G Ü Z E L T R & M E E S P O R T S a n d w e a c h i e v e d o v e r 2 0 % v i e w t i m e i n c r e a s e d u r i n g t h e p e r i o d o f p a n d e m i c . M A N A G E R O P E R A T I O N S & P R O D U C T I O N S W e b l a z e d a n o t h e r t r a i l b y h o l d i n g t h e T u r k e y G r a n d F i n a l ( T B F ) , t h e b i g g e s t e - s p o r t s e v e n t o f
t h e y e a r , a t D e m a c i a A r e n a , w h i c h i s i d e n t i f i e d w i t h t h e c o n c e p t s o f j u s t i c e , h o n o r a n d s y n e r g y
a n d i s a d i g i t a l u n i v e r s e d e s i g n e d s p e c i f i c a l l y f o r t h e e v e n t . W h i l e a l l t h e s e c h a l l e n g i n g
c o n d i t i o n s p e r s i s t , w e h e l d t h e f i r s t o f f i c i a l t o u r n a m e n t ( i . e . F i r s t S t r i k e ) f o r V A L O R A N T . P o s i t i v e
f e e d b a c k w e r e c e i v e d f r o m t h e c o m m u n i t y a n d v i e w r a t e s h e l p e d u s s e e T u r k e y ’ s i n t e r e s t i n
V A L O R A N T e - s p o r t s a n d t h e p o t e n t i a l o f p l a y e r s .
1 2 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
E - s p o r t s a t u n i v e r s i t i e s w i l l s o l v e i n f r a s t r u c t u r e p r o b l e m s ! C o v i d - 1 9 i s a w o r l d - s h a k i n g a n d g r o u n d - b r e a k i n g c r i s i s i n t h e e - s p o r t s s e c t o r . I t ’ s a s e c t o r t h a t d i s p l a y e d p o s i t i v e g r o w t h i n a l l c r i s e s b e f o r e t h i s o n e . G a m i n g s e c t o r o v e r c a m e t h e c r i s i s w i t h g r o w t h , m a k i n g t h e e n t i r e w o r l d c o m p r e h e n d h o w p r i m i t i v e t h e e d u c a t i o n s e c t o r i s i n t e r m s o f d i g i t a l i z a t i o n , h o w i m p o r t a n t i t i s t o p r o v i d e e d u c a t i o n t h r o u g h u s e o f t e c h n o l o g y a n d h o w l a r g e t h e c l u s t e r o f p l a y e r s / s t u d e n t s i s .
A l t h o u g h s c h o o l s a r e c l o s e d , t h e y t r y t o g r a b t h e a t t e n t i o n o f t h e y o u n g p e o p l e a s w e l l a s c o n t i n u e t h e i r o p e r a t i o n a n d g i v e e d u c a t i o n w i t h a l l t h e t e c h n o l o g i c a l m e a n s a t h a n d . T h e i m p o r t a n c e o f t h e c o n t e n t a n d i t s q u a l i t y w a s r e c o g n i z e d v e r y c l e a r l y a r o u n d t h e w o r l d . C h i l d r e n , y o u n g p e o p l e , f a m i l i e s a n d o r g a n i z a t i o n s c a n n o l o n g e r r e m a i n u n r e s p o n s i v e t o t h e g a m i n g w o r l d . T h i s b r i n g s u s n e w a n d v a r i o u s r e s p o n s i b i l i t i e s . S h a r e d a c a d e m y a n d p r i v a t e s e c t o r m u s t m a k e a j o i n t e f f o r t f o r p r e p a r i n g t h e S E R H A T B E K D E M İ R F O U N D E R y o u n g p e o p l e f o r t h e s e c t o r a n d m i n i m i z i n g t h e p r o b l e m s . C O L L E G I A T E E S P O R T S L E A G U E G l o b a l u n i v e r s i t y c o l l a b o r a t i o n n e t w o r k s h a d g r e a t s u p p o r t f o r d e v e l o p m e n t o f a n y t e c h n o l o g y a n d t r e n d . W e ’ v e s e t o f f i n 2 0 1 7 b y c l a i m i n g t h a t s c h o o l s n e e d t o b e d e v e l o p e d i n t h e f i r s t p l a c e f o r I E S F d e v e l o p m e n t o f e - s p o r t s i n T u r k e y . H a v i n g s t a r t e d w i t h o n l y 1 u n i v e r s i t y , C E L T u r k e y o r g a n i z a t i o n n o w E D U C A T I O N A N D p r o c e e d o n i t s w a y w i t h 4 1 o f f i c i a l u n i v e r s i t y c l u b s , a n d p r o v i d e s i t s s t u d e n t s a n d g r a d u a t e s w i t h Y O U T H b u s i n e s s a n d c a r e e r o p p o r t u n i t i e s . C O M M I S S I O N , P R E S I D E N T 2 0 2 1 i s a y e a r i n w h i c h u n i v e r s i t y / c o l l e g e e - s p o r t s w i l l l e a p f o r w a r d a n d g e t q u i c k l y i n d u s t r i a l i z e d i n T u r k e y . T h e s c h o o l c l u b s a r e o f g r e a t i m p o r t a n c e t o b e a b l e t o s o l v e i n f r a s t r u c t u r e p r o b l e m o f e - s p o r t s a t g l o b a l s c a l e . B a h ç e ş e h i r U n i v e r s i t y E - s p o r t s P r o j e c t , w h i c h w e s h o w a s a n e x a m p l e f r o m T u r k e y t o t h e w o r l d t o d a y , h a s b e e n a s a m p l e m o d e l b y r e a c h i n g f r o m a m a t e u r t o p r o f e s s i o n a l l e v e l d u r i n g f o r m a l e d u c a t i o n .
F o r t h e s p o r t s - r e l a t e d p a r t , İ s t a n b u l T e c h n i c a l U n i v e r s i t y , r e p r e s e n t i n g T u r k e y i n 2 0 2 0 U E M , h a s c o m e b a c k t o T u r k e y w i t h t h e r u n n e r - u p c u p . U n f o r t u n a t e l y , a w i d e a u d i e n c e o f s t u d e n t s a c h i e v e s u c h s u c c e s s w h o s e i m p o r t a n c e w i l l b e b e t t e r u n d e r s t o o d i n t h e n e x t y e a r s b y t h e i r o w n m e a n s . W e c a n e x p e c t t h a t u n i v e r s i t y l e a g u e s a n d t o u r n a m e n t s f o r w h i c h i n v e s t m e n t w i l l b e m a d e b y T e n c e n t G a m e s a n d o t h e r b i g p u b l i s h e r s i n 2 0 2 1 w i l l r a i s e t h e q u a l i t y s t a n d a r d s .
T h e w a y o f f i n d i n g p r o s p e c t i v e w o r l d c h a m p i o n s a m o n g t w e l v e m i l l i o n s t u d e n t s / y o u n g p l a y e r s i s t h r o u g h m a k i n g n e c e s s a r y i n v e s t m e n t s f o r u n i v e r s i t y e - s p o r t s t o s o r t o u t i n f r a s t r u c t u r e p r o b l e m o f e - s p o r t s . M o r e y o u n g p e o p l e w i l l b e p r o v i d e d w i t h b u s i n e s s a n d c a r e e r o p p o r t u n i t i e s i n c r e a s e i n t h e n u m b e r o f s u c c e s s f u l e x a m p l e s .
1 3 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
W i t h t h e i m p a c t o f t h e p a n d e m i c , o n e o f t h e t h i n g p e o p l e p r e f e r r e d m o s t a t t h e i r h o m e s d u r i n g t h e t i m e s o f l o c k d o w n w a s d e f i n i t e l y t h e d i g i t a l v i d e o g a m e s . A n o t h e r i m p o r t a n t m a t t e r a c r o s s t h e w o r l d s t o o d o u t a s t r y i n g t o p r o v i d e e d u c a t i o n o n l i n e . I n t h e s a m e p e r i o d , o n e o f t h e o b s t a c l e s t o p o p u l a r i z a t i o n o f e - s p o r t s a n d g a m i n g w o r l d i n t h e p u b l i c s p h e r e s w a s t h e f a c t t h a t d e c i s i o n m a k e r s c o m p r i s e e a r l i e r g e n e r a t i o n s .
H o w e v e r , d i g i t a l i z a t i o n o f a l l t o o l s s u c h a s c o m m u n i c a t i o n , m e d i a , e d u c a t i o n , b u s i n e s s m a n a g e m e n t e t c . w i t h t h e i m p a c t o f p a n d e m i c i n 2 0 2 0 b o t h n a r r o w e d t h e g a p o f u t i l i z i n g t e c h n o l o g y b e t w e e n t h e e a r l i e r g e n e r a t i o n s a n d t h e y o u t h a n d m a d e t h e d i g i t a l w o r l d o f t h e y o u t h m o r e v i s i b l e a n d S E Ç K İ N T O P A L O Ğ L U B A U E S P O R T S c o m p r e h e n s i b l e . C O O R D I N A T O R B A H Ç E Ş E H İ R U N I V E R S I T Y
A s m i l l i o n s o f p e o p l e s t a r t e d s p e n d i n g m o r e t i m e a t h o m e s i n c e t h e p a n d e m i c p r o c e s s l i m i t s t h e m o b i l i t y o f t h e p e o p l e , a n y t y p e o f d i g i t a l c o n t e n t c o n s u m p t i o n h a s n a t u r a l l y i n c r e a s e d . W e c a n s a y t h a t w e h a v e e x p e r i e n c e d g r e a t i n c r e a s e i n t h e n u m b e r o f e x i s t i n g a n d r e t u r n i n g p l a y e r s . W h i l e t h e n u m b e r o f o u r d a i l y a c t i v e u s e r s i n c r e a s e d b y 2 0 % , t h e n u m b e r o f n e w u s e r s a c q u i r e d p e r m o n t h i n c r e a s e d b y 1 5 % .
2 0 2 1 w i l l b e a y e a r i n w h i c h w e ’ l l s t a r t n e w g a m i n g p r o j e c t s . T h u s , w e p l a n t o e x p a n d i n t e r m s o f e m p l o y m e n t f o r b o t h o u r o f f i c e s i n T u r k e y a n d B e r l i n . W e ’ l l h a v e g l o b a l l a u n c h w i t h i n 2 0 2 1 f o r t h e Z u l a M o b i l e , f r o m w h i c h w e h a v e g r e a t e x p e c t a t i o n s . T h e r e b y w e h o p e t h a t w e h a v e y e t a n o t h e r G E N C O A L P I N G A M E G R O U P g l o b a l l y s u c c e s s f u l n e w g a m e f i n d t h e g a m i n g e n t h u s i a s t s . T o f u r t h e r p l e a s e t h e e n t h u s i a s t s o f Z u l a , F O U N D I N G P A R T N E R w h i c h i s o u r P C g a m e i n M M O F P S t y p e , w e ’ v e c r e a t e d m o r e c o n t e n t a n d w i l l c o n t i n u e t o d o s o . O n l i n e C E O e - s p o r t s t o u r n a m e n t s w i l l b e d i v e r s i f i e d , l e a d i n g u p t o a p o i n t w h e r e c o m p e t i t i o n i s m a x i m i z e d .
1 3 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
D u e t o t h e f a c t s t h a t s p e c i f i c a l l y t h e t i m e s p e n t o n l i n e i n c r e a s e d a n d o u t d o o r e n t e r t a i n m e n t a c t i v i t i e s a r e r e s t r i c t e d , t h e r e h a s b e e n a g r e a t i n c r e a s e i n d e m a n d f o r t h e w o r l d o f g a m i n g a n d s p o r t s . T h e g r o w t h c u r v e r e c o r d e d b y t h e s e c t o r i n t h e r e c e n t y e a r s c o n t i n u e d v e r t i c a l l y i n 2 0 2 0 . T h u s , w e h a d a q u i t e b u s y y e a r a s o n e o f t h e b e s t k n o w n a c t o r s o f t h e g a m i n g a n d e - s p o r t s e c o s y s t e m i n T u r k e y . W e m e t e - s p o r t s f a n s i n t h e “ M o n s t e r R e l o a d e d ” t o u r n a m e n t t h a t w e o r g a n i z e d i n c o l l a b o r a t i o n w i t h N V I D I A f o r t h e g a m e e n t h u s i a s t s s t a y i n g a t h o m e a t t h e b e g i n n i n g o f t h e p a n d e m i c . I n t h e n e x t p e r i o d , w e s h a r e d t h e j o y o f e - s p o r t s t h r o u g h b i g g e s t e - s p o r t s o r g a n i z a t i o n s i n T u r k e y s u c h a s “ R e d B u l l S o l o Q ” , “ R e d B u l l F l i c k ” a n d “ I n t e l E S L T u r k e y C h a m p i o n s h i p ” h e l d w i t h t h e İ L H A N Y I L M A Z m a i n s p o n s o r s h i p o f M o n s t e r N o t e b o o k . W e s u p p o r t e d m o r e t h a n 2 0 , 0 0 0 a m a t e u r o r p r o f e s s i o n a l e - M O N S T E R s p o r t s p l a y e r s d u r i n g t h e s e e v e n t s f o l l o w e d b y m o r e t h a n 5 m i l l i o n e - s p o r t s f a n s d u r i n g t h e y e a r . N O T E B O O K F O U N D E R A N D C E O A s M o n s t e r N o t e b o o k , w e ’ r e t h e f i r s t b r a n d t h a t c o m e s t o m i n d w h e n i t ’ s a b o u t g a m i n g c o m p u t e r i n o u r c o u n t r y , w i t h o u r h i g h p e r f o r m a n c e l a p t o p s a n d g a m i n g e q u i p m e n t d e s i g n e d t o p r o v i d e p l a y e r s a t a n y l e v e l w i t h t h e b e s t g a m i n g e x p e r i e n c e . W e d o o u r d i l i g e n c e t o t h o r o u g h l y m e e t t h e r e s p o n s i b i l i t y o f t h i s r e c o g n i t i o n . W e i n t e n d t o s t r e n g t h e n t h e b o n d w i t h o u r u s e r s y e a r b y y e a r a n d m a i n t a i n o u r c o n n e c t i o n f o r l i f e , a n d l e a d t h e s e c t o r w i t h o u r a f t e r s a l e s e r v i c e s i n p a r t i c u l a r . F o r i n s t a n c e , w e r e v o l u t i o n i z e d t h e d i g i t a l s h o p p i n g b y n o t c o m p r o m i s i n g u s e r e x p e r i e n c e e v e n u n d e r p a r t i a l l o c k d o w n c o n d i t i o n s . U s e r s c a n m a k e i n s t a n t a n d p e r s o n a l v i d e o c a l l s w i t h a n y s a l e s r e p r e s e n t a t i v e o n o u r w e b s i t e w i t h o u t a n y b o o k i n g s y s t e m .
2 0 2 1 w i l l b e a y e a r i n w h i c h w e ’ l l c o n t i n u e t o m a k e c o n t r i b u t i o n s t o t h e g a m i n g w o r l d t h a t i s g r o w i n g y e a r b y y e a r a n d c o v e r i n g l a r g e r m a s s e s . W e ’ l l c o n t i n u e t o s h a r e a n d b o o s t t h e j o y o f g a m e s a n d p l a y e r s a t t h e h i g h e s t l e v e l t h i s y e a r a s w e d i d i n t h e p r e v i o u s y e a r s , w i t h t h e p u r p o s e o f d i s c o v e r i n g t h e o p p o r t u n i t i e s t h i s w o r l d c o n t a i n s a n d c o n v e r t i n g t h e m i n t o a d d e d v a l u e f o r t h e g a m i n g s e c t o r i n T u r k e y .
1 3 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a y e a r t h a t h a s a l m o s t n o t h i n g g o o d t o r e m e m b e r a s p a r t o f o u r m e m o r i e s . O n e o f t h e f e w s e c t o r s w i t h o u t a n y d a m a g e d u e t o p a n d e m i c i s t h e g a m i n g s e c t o r . T h e e c o n o m i c g r o w t h e x p e c t e d t o b e a c h i e v e d b e f o r e t h e p a n d e m i c w a s e x c e e d e d b y 1 0 % . G a m i n g s e c t o r i n T u r k e y m a n a g e d t o g e t a s h a r e o f t h i s g r o w t h . W e a c h i e v e d g r o w t h d e s p i t e t h e i n c r e a s e i n r a t e o f T R Y / U S D p a r i t y , a n d s a w t h e s i g n a l s t h a t i t ’ l l e x c e e d 1 b i l l i o n U S D i n 2 0 2 1 .
T u r k e y i s i n t h e l e a d i n g p o s i t i o n a r o u n d t h e w o r l d w i t h a n e x t r e m e l y h i g h n u m b e r o f m o b i l e g a m e u s e r s a n d h i g h m o b i l e g a m e u s a g e r a t e . A s t h e n u m b e r o f m o b i l g a m e s i n o u r l i v e s i n c r e a s e i n r e c e n t B O R A K O Ç Y İ Ğ İ T y e a r s , G a m i n g S e c t o r i n T u r k e y s t a r t e d t o b e n e f i t f r o m t h i s i n c r e a s e p o s i t i v e l y . T h e r e h a s b e e n a n S E R I A L I N V E S T O R e x c e p t i o n a l i n c r e a s e i n t h e n u m b e r o f e a r l y s t a g e g a m i n g s t u d i o i n i t i a t i v e s f o l l o w i n g s u c c e s s f u l e x i t s .
W e s t a r t e d t o s e e f u n d s a n d i n v e s t m e n t c o m p a n i e s f o u n d e d f o r t h e p u r p o s e o f m a k i n g i n v e s t m e n t s s p e c i f i c a l l y f o r t h e g a m i n g s e c t o r .
T h i s d e v e l o p m e n t p l a n c l e a r e d t h e w a y f o r t h e y o u n g p e o p l e w h o h a v e i d e a s a n d m o t i v a t i o n b u t c a n ’ t e n t e r t h e s e c t o r d u e t o f i n a n c i a l c h a l l e n g e s . E - s p o r t s h a s b e e n o n e o f t h e s e c t o r s t h a t h a s b e e n a f f e c t e d b o t h p o s i t i v e l y a n d n e g a t i v e l y b y t h e p a n d e m i c . E - s p o r t s c o n t i n u e d t o b e i n v o l v e d i n o u r l i v e s d u r i n g t h e d a y s w h e n a l m o s t a l l s p o r t s m a t c h e s w e r e d e l a y e d . T h e r e f o r e , w e ’ v e s e e n g r e a t i n c r e a s e s i n t h e v i e w c o u n t s . H o w e v e r , s p o n s o r s h i p r e v e n u e t h a t i s o f g r e a t i m p o r t a n c e i n t h e s e c t o r d e c l i n e d . T h a t p u t t h e e - s p o r t s c l u b s , o f w h i c h r e v e n u e i s l a r g e l y d e p e n d e n t o n s p o n s o r s h i p s a n d f i n a n c i a l s t r u c t u r e i s w e a k , i n a t i g h t s p o t . I p r e s u m e t h a t r a d i c a l c h a n g e s w i l l h a p p e n i n t h e T u r k i s h e - s p o r t s s c e n e i n 2 0 2 1 .
1 3 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
E - s p o r t s t r a i l m i l l i o n s i n T u r k e y a s i t d o e s a r o u n d t h e w o r l d , a n d o u r c o u n t r y , T u r k e y , m a k e i t s p o w e r i n e - s p o r t s f e l t f a r b e t t e r i n t h e r e c e n t y e a r s . O v e r a l l g a m i n g s e c t o r a s w e l l a s e - s p o r t s g r o w s t r o n g l y a n d L o g i t e c h i s a s i g n i f i c a n t p a r t o f t h i s s e c t o r a r o u n d t h e w o r l d a n d i n T u r k e y , a s a c o m p a n y t h a t p e r s o n a l l y e x i s t s w i t h i n t h e w o r l d o f g a m i n g a n d e - s p o r t s …
W i t h o u r b r a n d L o g i t e c h G , w e d e v e l o p p r o d u c t s w i t h t h e p l a y e r s a n d p e r s o n a l i z e o u r p r o d u c t s p e r g a m e a n d p l a y e r w i t h t h e s o f t w a r e . W e s t r i v e t o m a k e t h e m a x i m u m c o n t r i b u t i o n t o t h e p e r f o r m a n c e o f o u r u s e r s a n d s e c t o r p r o f e s s i o n a l s , a n d a l s o s h a p e t h e s e c t o r b y d e s i g n i n g p r o d u c t s t o g o b e y o n d M U S T A F A U Y A R t h e i r e x p e c t a t i o n s . W e c a t e r t o p l a y e r s a n d s t r e a m e r s a t a n y l e v e l w i t h o u r p r o d u c t s ( s u c h a s t o p l e v e l L O G I T E C H T U R K E Y , k e y b o a r d , m o u s e , h e a d s e t , m i c r o p h o n e , c a m e r a ) o f i n n o v a t i v e d e s i g n a n d a d v a n c e d t e c h n o l o g i e s , a n d C O U N T R Y M A N A G E R F O R M I D D L E A N D s i m u l a t i o n e q u i p m e n t ( s u c h a s s t e e r i n g w h e e l , j o y s t i c k ) . W E S T A S I A N C O U N T R I E S A s L o g i t e c h G , w e h a v e a w i d e r a n g e o f e f f o r t s a r o u n d t h e w o r l d a n d i n T u r k e y . G l o b a l l y , w e h a v e
p a r t n e r s h i p w i t h t h e t e a m s l e a d i n g i n t h e i r l e a g u e s a n d g a m e s s u c h a s N a ’ V i , A s t r a l i s , G 2 , D A M W O N G a m i n g , T S M . W e a l s o w o r k c l o s e l y w i t h p r o m i n e n t l e a g u e s s u c h a s L E C . I n a d d i t i o n , w e c o n t i n u e o u r L o g i t e c h M c L a r e n G C h a l l e n g e t o u r n a m e n t s e r i e s , i n w h i c h w e e m b r a c e t h e g l o b a l r a c e e c o s y s t e m t h r o u g h c o l l a b o r a t i o n w i t h M c L a r e n , a n d b u i l d t h e o r g a n i z a t i o n ’ s T u r k e y l e g . W e w o r k t o w a r d s m a i n t a i n i n g t h e i n v e s t m e n t s t h a t w e m a k e i n t h e g l o b a l a r e n a w i t h o u r b r a n d L o g i t e c h G , a l s o i n T u r k e y .
I n t h i s r e s p e c t , w e s p o n s o r e d L e a g u e o f L e g e n d s T B F . B e s i d e s , w e m a k e c o n t r i b u t i o n s t o t h e p e r f o r m a n c e o f t h e t e a m a n d s p o r t s m e n b y m e a n s o f o u r o n g o i n g c o l l a b o r a t i o n w i t h S u p e r m a s s i v e w h i l e a l s o t r y i n g t o s u p p o r t r e c o g n i t i o n a n d p o p u l a r i z a t i o n o f e - s p o r t s i n o u r c o u n t r y . O n t h e o t h e r h a n d , w e ’ r e a m o n g t h e s u p p o r t e r s o f t h e f i r s t v i r t u a l r e a l i t y l a b i n T u r k e y s t a r t e d i n c o l l a b o r a t i o n w i t h B a h ç e ş e h i r U n i v e r s i t y a n d C r y t e k . W e a l w a y s s u p p o r t i n n o v a t i v e i d e a s a n d i n i t i a t i v e s i n t h i s f i e l d . I n a d d i t i o n t o t h o s e , w e ’ r e g l a d t o m e e t o u r u s e r s i n e v e n t s s u c h a s G I S T i n o u r c o u n t r y a n d s e e t h e m e x p e r i e n c e o u r c u t t i n g e d g e p r o d u c t s .
1 3 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a v e r y d y n a m i c y e a r f o r g a m i n g a n d e - s p o r t s s e c t o r b o t h i n t h e w o r l d a n d i n o u r c o u n t r y . W e c a m e a c r o s s b o t h i s s u e a n d e x c e p t i o n a l o p p o r t u n i t i e s d u e t o p a n d e m i c . I n t e r e s t i n g a m e s a n d e - s p o r t s i n c r e a s e d w i t h t h e p a n d e m i c . P e o p l e s t e e r t o w a r d s e - s p o r t s e s p e c i a l l y b e c a u s e p h y s i c a l s p o r t s c a n ’ t b e p e r f o r m e d , a n d b r a n d s b e t t e r u n d e r s t o o d t h a t t h i s s e g m e n t h a s b e c o m e a s t r a t e g i c s e g m e n t f o r m a n y s e c t o r s . M i g r a t i o n f r o m T V c h a n n e l s t o d i g i t a l c h a n n e l s a c c e l e r a t e d .
A c c o r d i n g t o N i e l s e n ’ s r e p o r t , 4 o u t o f 5 p e o p l e s t a y i n g a t h o m e d u r i n g p a n d e m i c p l a y e d a v i d e o g a m e . G l o b a l g a m i n g m a r k e t r e a c h e d u p t o 1 7 5 b i l l i o n d o l l a r s w i t h a g r o w t h r a t e o f 1 9 . 6 % i n 2 0 2 0 . A g a i n , t h e i n t e r e s t i n e - s p o r t s t o u r n a m e n t s i n o u r c o u n t r y d u r i n g t h i s p e r i o d a n d t h e n u m b e r o f L A L E E R G İ N p e o p l e d o w n l o a d i n g a g a m e i n c r e a s e d b y 3 0 p e r c e n t a c c o r d i n g t o N e x t i n T u r k e y d a t a . E S A E S P O R T S & M E D I A F O U N D I N G P A R T N E R T u r k e y s t a r t e d t o b e c o m e a c r i t i c a l a c t o r i n t h e g l o b a l g a m i n g m a r k e t . T h e f a c t t h a t P e a k G a m e s i s A N D C E O a c q u i r e d b y Z y n g a a n d i s t h e f i r s t u n i c o r n i n o u r c o u n t r y h a s b e e n a f a c t o r t h a t e n c o u r a g e s a n d m o t i v a t e s t h e e c o s y s t e m i n T u r k e y .
S u r e l y , c o v i d h a s n e g a t i v e l y a f f e c t e d t h e s e c t o r o f p h y s i c a l t o u r n a m e n t s a n d e v e n t s , a n d m a r k e t i n g a n d s p o n s o r s h i p b u d g e t s o f t h e b r a n d s d e c l i n e d s i g n i f i c a n t l y i n t h i s p e r i o d . O n t h e o t h e r h a n d , e - s p o r t s e n t h u s i a s t s a r e s i c k f o r p h y s i c a l t o u r n a m e n t s , g e t t i n g e x c i t e d a n d s o c i a l i z i n g a s f a r a s w e s e e i n t h e s t u d i e s . T h e r e f o r e , w e e x p e c t a s i g n i f i c a n t a m o u n t o f i n t e r e s t t o b e s h o w n i n t o t h e p h y s i c a l e - s p o r t s t o u r n a m e n t s o n c e t h e i m p a c t s o f c o v i d v a n i s h . W e h o p e t h a t t h i s i m p a c t c a n b e o b s e r v e d g r a d u a l l y s t a r t i n g f r o m t h e s e c o n d h a l f o f 2 0 2 1 e v e n t h o u g h t i t d e f i n i t e l y d e p e n d s o n t h e d e v e l o p m e n t s r e l a t e d t o t h e p a n d e m i c .
A s E S A E s p o r t s & M e d i a c o m p a n y , w e i n t e n d t o m a k e c o n t r i b u t i o n t o t h e d e v e l o p m e n t a n d c o n s i s t e n c y o f t h e T u r k i s h e - s p o r t s e c o s y s t e m v i a r e g u l a r l e a g u e a n d t o u r n a m e n t s e r i e s f o r d i f f e r e n t g a m e s t h a t w e ’ l l o r g a n i z e w i t h o u r b r a n d . B e s i d e s , c r e a t i n g e n t e r t a i n i n g a n d i n s t r u c t i v e c o n t e n t f o r o v e r a l l a u d i e n c e o f t h e v i d e o g a m e s a n d i n t r o d u c i n g t h e b r a n d s w i t h t h i s a u d i e n c e t h r o u g h r i g h t a n d q u a l i t y c o n t e n t s a r e a m o n g o u r i m p o r t a n t o b j e c t i v e s . I n b r i e f , 2 0 2 1 w i l l b e a y e a r o f s t r u c t u r i n g a n d b r a n d i n g f o r u s t o g e t p r e p a r e d f o r f u t u r e .
1 3 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
E d u c a t o r s , p s y c h o l o g i s t s a n d t h e o r e t i c i a n s h a v e i n v e s t i g a t e d t h e s u b j e c t a n d c o n c e p t o f g a m e f o r c e n t u r i e s . D e s p i t e a b s e n c e o f a u n i v e r s a l d e f i n i t i o n o f a g a m e , r e s e a r c h e r s a g r e e t h a t t h e r e a r e a n u m b e r o f q u a l i t i e s t h a t d e f i n e a g a m e a n d d i f f e r e n t i a t e i t f r o m t h e o t h e r b e h a v i o r s . T h i s c o n c e p t o f g a m e t h a t c a n b e g r o u p e d u n d e r t h e t i t l e o f e n t e r t a i n i n g , i n s t r u c t i v e , c o n s t r u c t i v e a c t i v i t i e s i s p o s i t i o n e d a t a s i g n i f i c a n t p o i n t a t m a n y p h a s e s f r o m p e d a g o g i e s t o c o r p o r a t e t r a i n i n g s , n o t j u s t o n l y f o r e n t e r t a i n m e n t . W i t h t h e r a p i d d e v e l o p m e n t p r o c e s s o f t h e d i g i t a l w o r l d , g a m i n g s e c t o r h a s c o r r e s p o n d i n g l y c o m e i n t o o u r l i v e s a s b a c k g r o u n d m o d e l l i n g a t t h e p o i n t w h e r e i t h a s r e a c h e d t o d a y . T o d a y , w e a l l k n o w a n d f e e l t h e i m p o r t a n c e o f t h e c o n c e p t o f G a m i f i c a t i o n i n b u s i n e s s l i f e . C o n s i d e r i n g t h e i s s u e w i t h r e g a r d t o H u m a n R e s o u r c e s , m a n y o r g a n i z a t i o n s s t a r t e d u t i l i z i n g g a m i f i c a t i o n i n t e r m s o f e f f e c t i v e e v a l u a t i o n o f t h e c a n d i d a t e s d u r i n g r e c r u i t m e n t p r o c e s s e s . I n t e r v i e w s w i t h g a m i f i c a t i o n e n a b l e n o t o n l y f i n d i n g t h e r i g h t c a n d i d a t e b u t a l s o r e a c h i n g t a l e n t e d p e o p l e e a s i l y . J o b u u m i s a G Ü R A Y Y O L U K A R m o b i l e a p p i n a c c o r d a n c e w i t h t h i s n e x t g e n e r a t i o n o f t h e c o n c e p t . R e c r u i t m e n t p r o c e s s e s w a s J O B U U M d e s i g n e d b y t a k i n g t h e c o n c e p t o f g a m i f i c a t i o n i n t o c o n s i d e r a t i o n w h i l e m o d e l l i n g , a n d a m a j o r F O U N D I N G P A R T N E R c h a n g e h a s b e e n m a d e t h r o u g h o n l i n e u n i l a t e r a l v i d e o i n t e r v i e w o n m o b i l e p h o n e , r e p l a c i n g t h e h a b i t o f j o b a p p l i c a t i o n v i a C V . B e s i d e s , m e d i a t i n g f o r e a s y a n d q u i c k a c c e s s t o r i g h t a n d t a l e n t e d c a n d i d a t e s t h r o u g h u s e o f n o t o n l y v i d e o i n t e r v i e w b u t a l s o g a m e e x p e r i e n c e i n t h e d e v e l o p m e n t p r o c e s s w i l l b e a n e x c i t i n g j o u r n e y f o r u s .
2020 has been a positive year for the gaming sector. The growth rate of the gaming sector, which is already on the rise, has further accelerated. In a world where many people couldn’t get out of their homes, even the people who never played games met the gaming sector and targetable market has further grown. One of the most important reasons for gaming companies to increase their revenue within this period is that the money spent for games is the leading entertainment tool in terms of efficiency. The entertainment time you acquire by spending 1 dollar for a game is way more efficient than the other entertainment tools you can experience at home. One of the outstanding developments in 2020 especially in the mobile game sector was that the gaming companies from far east transferred console-grade quality games to mobile platforms. Genshin Impact's dive into the lists of top earner games around the world is one of the best examples for this. Making a difference with their high production quality, these games will continue to be one of the great methods that far east companies can utilize to conquer the west in 2021 as well. This will be one of the fields western S E R T A Ç P I Ç A K Ç I companies will have hard time challenging due to high costs of game development. V P O F P R O D U C T M A S O M O As expected, 2020 has been a year of increased competition. In-game ad and real money spending setups have become further segment specific for the sake of getting maximum benefit from any player in every segment as much as possible. Applying a single revenue or in-game economy model for any player from any country is now beside the point. Maximizing revenue and loyalty via country specific optimizations further increased the importance of Live Ops teams. We’ll continue to see more particular segments as well as revenue and loyalty models for these segments in 2021.
1 3 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
P a n d e m i c h a d a g r e a t i m p a c t o n e - s p o r t s j u s t l i k e m a n y o t h e r s e c t o r s . T h e f a c t t h a t v i r u s s p r e a d f r o m C h i n a , a c o u n t r y o f e - s p o r t s , s p e c i f i c a l l y b o o s t e d t h i s i m p a c t . E x t e n s i v e o r g a n i z a t i o n s s u c h a s L e a g u e o f L e g e n d s , D o t a 2 a n d O v e r w a t c h w e r e p o s t p o n e d . P l a y o f f s f o r L C K 2 0 2 0 , I E M K a t o w i c e 2 0 2 0 w e r e p l a y e d w i t h o u t s p e c t a t o r s . I n t e r e s t i n o n l i n e e - s p o r t s e v e n t s w a s h i g h a n d o n c e m o r e p r o v e d w h a t a l a r g e a u d i e n c e e - s p o r t s a p p e a l t o . T o t a l g a m i n g m a r k e t t u r n o v e r o f M i d d l e E a s t i n e - s p o r t s w a s 8 b i l l i o n U S D i n 2 0 2 0 w h i l e t o t a l g a m i n g m a r k e t t u r n o v e r o f T u r k e y ( p a r t i c u l a r l y f o o t b a l l ) r e a c h e d u p t o 8 3 0 m i l l i o n U S D . I n t h i s c o n t e x t , w e m u s t s a y t h a t T u r k e y m o v e s f a s t e r t h a n i t s n e i g h b o r s . T h e f a c t t h a t s p o r t s e v e n t s c a n b e o r g a n i z e d d i g i t a l l y u n d e r t h e u m b r e l l a o f e - s p o r t s d e s p i t e a l o n g p e r i o d o f D R . p a n d e m i c i n d i c a t e s t h a t i n t e r e s t i n e - s p o r t s w i l l e x p o n e n t i a l l y i n c r e a s e i n t h e n e x t p e r i o d s . M E T E T E V E T O Ğ L U A c c o r d i n g l y , i t ’ s o n e o f t h e e x p e c t e d r e s u l t s t o b e o b t a i n e d i n a s h o r t p e r i o d o f t i m e t h a t s p o r t s D I R E C T O R O F T E C H N O L O G Y A N D m a n a g e r s a n d c l u b s s t e e r t o w a r d s t h e f i e l d o f e - s p o r t s a n d i n c r e a s e t h e i r i n v e s t m e n t s . I N T E L L E C T U A L P R O P E R T Y L A W I f t h e c o n d i t i o n s g e t a n y b e t t e r , s o m e t o u r n a m e n t s m i g h t b e h e l d i n p e r s o n w h i l e p l a y i n g s o m e s m a l l R E S E A R C H C E N T E R T E S F E D B O A R D s i z e d t o u r n a m e n t s o n l i n e c a n g a i n c u r r e n c y . L e g a l l y , t h e i m p o r t a n c e o f m a n a g i n g a n d c o n t r o l l i n g M E M B E R r e m o t e m a t c h e s f a i r l y i s b e t t e r u n d e r s t o o d . T h e m o s t s i g n i f i c a n t o p p o r t u n i t y o f t h i s p e r i o d i s L A W Y E R c l a r i f i c a t i o n o f t h e d i f f e r e n t b e t w e e n g a m e a n d e - s p o r t s . I t ’ s b e c a u s e t h a t d i g i t a l i z a t i o n o f s p o r t s d u e
t o p a n d e m i c e n a b l e s r e i n f o r c e m e n t o f t h i s d i f f e r e n c e b y b o o s t i n g t h e s p o r t s c h a r a c t e r o f e - s p o r t s . I t h i n k t h a t w e a r a b l e a n d a u g m e n t e d r e a l i t y t e c h n o l o g i e s , a n d h y b r i d g a m e s t h a t i n c l u d e l o c a t i o n b a s e d p h y s i c a l i n t e r a c t i o n h a v e t h e p o t e n t i a l t o c l a r i f y t h i s d i f f e r e n c e . I a n t i c i p a t e t h a t t h i s w i l l d e e p e n t h e i n f o r m a t i o n , i n t e l l e c t u a l p r o p e r t y a n d e - s p o r t s l a w , f u r t h e r b r i n g i n g t h e n e e d f o r l e g a l s u b j e c t s a n d a g r e e m e n t s c h a r a c t e r i z e d b y e - s p o r t s c o p y r i g h t s , l i c e n s i n g , e - s p o r t s p l a y e r a n d s t r e a m i n g a g r e e m e n t s t o t h e a g e n d a .
1 3 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
D i g i t a l g a m e c u l t u r e t h a t s t a r t e d t o r i s e q u i c k l y e s p e c i a l l y i n t h e r e c e n t y e a r s i s o f i n t e r e s t t o m u c h w i d e r m a s s e s d u e t o t h e f a c t t h a t e v e r y o n e i s a t h o m e d u r i n g t h e p e r i o d o f p a n d e m i c . W e w i t n e s s e d t h a t a l o t o f u s e r s t h a t d o n ’ t p l a y g a m e s f o r v a r i o u s r e a s o n s b e f o r e a n d d o n ’ t f o l l o w g a m e s t r e a m s o r e - s p o r t s e v e n t s t o o k a d i v e i n t o t h e w o r l d o f g a m i n g i n t h i s p e r i o d w h e n e n t e r t a i n m e n t a n d s o c i a l i z a t i o n a c t i v i t i e s a r e r e s t r i c t e d . T h e i n f l u e n c e a r e a o f t h e d i g i t a l g a m i n g c u l t u r e h a s e x p a n d e d w i t h t h e i m p a c t o f a d d i t i o n o f t h i s n e w g r o u p t o t h e e x i s t i n g g a m i n g c o m m u n i t y . I n s h o r t , t h e w o r l d o f g a m i n g t h a t i s c o n s i d e r e d t o a p p e a l t o Y a n d Z g e n e r a t i o n s u n t i l r e c e n t l y i s n o w a p h e n o m e n o n t h a t i n c l u d e s a l l a g e g r o u p s . K A Y R A K E R İ K Ü P Ç Ü M O N S T E R L o o k i n g a t t h e s e c t o r a l a s p e c t o f t h i s i n c r e a s e o n t h e p a r t o f e n d u s e r s , w e s e e a p r o m i s i n g m a r k e t i n N O T E B O O K G A M E P R O J E C T S o u r c o u n t r y . T h e n u m b e r o f l o c a l g a m i n g s t u d i o s t h a t a c h i e v e i n t e r n a t i o n a l s u c c e s s i n c r e a s e s d a y b y M A N A G E R d a y a n d w i l l c o n t i n u e t o d o s o . H o w e v e r , w e c a n ’ t e x p e c t t o h a v e s u c h s u c c e s s i n i t s r e g u l a r c o u r s e .
S o , e n t r e p r e n e u r i a l e c o s y s t e m m u s t b e s u p p o r t e d a n d i t m u s t b e e n s u r e d t h a t e c o s y s t e m e n c o u r a g e s f u r t h e r i n v e s t m e n t b y c r e a t i n g a w a r e n e s s i n t h i s f i e l d . A l s o , t h e r e i s a s i g n i f i c a n t p o o l o f t a l e n t s w i t h a w i d e c o v e r a g e f r o m h i g h s c h o o l s t u d e n t s t o e x p e r i e n c e s o f t w a r e e n g i n e e r s i n t h i s f i e l d . A s M o n s t e r N o t e b o o k , w e b u i l t M o n s t e r G a m i n g L a b t o c r e a t e o p p o r t u n i t i e s f o r t h e s e t a l e n t s a n d p r o v i d e a s t r o n g e m p l o y m e n t t o c o n t r i b u t e t o a d d e d v a l u e p r o d u c t i o n i n o u r c o u n t r y . T h a n k s t o t h i s p r o g r a m , w e p r o v i d e s u p p o r t i n t h e f o r m s o f s o f t w a r e , h a r d w a r e , w o r k i n g a r e a , f i n a n c i a l a i d , t r a i n i n g a n d m e n t o r s h i p d u r i n g t h e g a m e d e v e l o p m e n t p r o c e s s e s o f t h e i n i t i a t i v e s , a n d h e l p m o r e p e o p l e t o e n t e r t h e w o r l d o f g a m i n g i n o u r c o u n t r y .
A s M o n s t e r N o t e b o o k , w e h a v e t h e g a m i n g k n o w l e d g e a n d c u l t u r e a c c u m u l a t e d o v e r y e a r s . R e c o g n i z i n g t h a t t h e w o r l d o f g a m i n g q u i c k l y t u r n s i n t o o n e o f t h e b i g g e s t s e c t o r s , w e e n h a n c e o u r s u p p o r t a n d e f f o r t s f o r o u r c o u n t r y t o d o a g o o d j o b i n t h i s f i e l d a s w e l l . W e u t t e r l y w a n t o u r c o u n t r y t o g a i n a n i m p o r t a n t p o s i t i o n i n t h e g a m i n g s e c t o r a n d g a m e s r e l e a s e d i n o u r c o u n t r y t o b e a w a r d e d w i t h a p l a c e i n “ T O P ” l i s t s a n d p r i z e s .
1 3 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
M o b i l e g a m i n g s e c t o r s u s t a i n e d i t s i n c r e m e n t a l g r o w t h i n 2 0 2 0 w i t h t h e i m p a c t o f t h e p a n d e m i c . W e e s t i m a t e t h a t t h e s a m e g r o w t h w i l l c o n t i n u e i n c r e m e n t a l l y i n 2 0 2 1 . T h e m o s t i m p o r t a n t p o i n t o f 2 0 2 0 h a s b e e n t h e c h a n g e e x p e r i e n c e d i n t h e f i e l d o f h y p e r - c a s u a l g a m e s . A s t h e i n t e r e s t i n c a s u a l g a m e s i n c r e a s e d , s o d i d t h e c o m p e t i t i o n . W e t h i n k t h a t t h i s t r a n s f o r m a t i o n w i l l b e c l e a r e r t h i s y e a r a n d c e r t a i n c a s u a l g a m e s w i l l d o m i n a t e t h e m a r k e t . U n f o r t u n a t e l y , i t s e e m s t h a t h y p e r - c a s u a l g a m e s t h a t a r e a l i k e a s p e a s i n a p o d w i l l b e r e p l a c e d b y M a t c h 3 / P u z z l e g a m e s t h a t a r e a l s o a l i k e a s p e a s i n a p o d .
A L İ S A Y I N V E R T I G O G A M E S C O - F O U N D E R W e a i m f o r t h e s k y f o r o u r g a m e C r i t i c a l S t r i k e i n 2 0 2 1 . O u r l o y a l u s e r s , d o w n l o a d s a n d r e v e n u e i n c r e a s e d b y m i n i m u m 3 t i m e s f r o m t h e s e c o n d h a l f o f t h e y e a r i n p a r t i c u l a r . W e p l a n t o r e a c h 2 0 0 m i l l i o n p e o p l e i n 2 0 2 1 . B e s i d e a l l t h e s e o b j e c t i v e s , 2 0 2 0 h a s b e e n a y e a r i n w h i c h w e m a d e e f f o r t s f o r t r a i n i n g a s w e l l a s r e a c h i n g p e o p l e . W e l e a r n e d t h r o u g h e x p e r i e n c e t h a t q u a l i f i e d p e o p l e a r e m u c h m o r e i m p o r t a n t t h a t t h e q u a l i f i e d m a s s e s a n d t h e n u m b e r o f p e o p l e . S o , w e c o n c e n t r a t e d o n o n l i n e t r a i n i n g s a n d c o n v e r s a t i o n s . W e ’ l l c o n t i n u e t h e s e e f f o r t s a l s o i n 2 0 2 1 . W e ’ l l d o o u r b e s t f o r o u r c o u n t r y t o d e v e l o p i n t e r m s o f h u m a n p o t e n t i a l .
N o t e : S h a r e d O p n o n
M U R A T S A Y I N V E R T I G O G A M E S C E O
1 3 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
F i r s t o f a l l , i t h a s r e a l l y b e e n a n a w f u l y e a r f o r t h e w o r l d a n d T u r k e y . I o n l y w i s h t h a t w e g e t o v e r t h e C o v i d - 1 9 o u t b r e a k a s s o o n a s p o s s i b l e a n d r e t u r n b a c k t o o r d i n a r y l i v e s o f o u r s . N e v e r t h e l e s s , 2 0 2 0 h a s b e e n t h e m o s t l u c r a t i v e y e a r e v e r f o r g a m i n g s e c t o r . T h e l o c k d o w n t i m e i s a p e r i o d o f i n c r e a s e d i n t e r e s t i n g a m e s , a n d a g o o d g a m i n g y e a r i n w h i c h m a n y n e w g a m e s a n d c o n s o l e s w e r e l a u n c h e d .
G a m i n g s e c t o r g e n e r a t e d a t u r n o v e r m o r e t h a n t w i c e t h e g l o b a l t u r n o v e r o f m u s i c a n d f i l m s e c t o r s t h i s y e a r a c c o r d i n g t o N e w z o o , a c o m p a n y d o i n g g a m i n g a n d e - s p o r t s a n a l y s i s a s w e l l a s m a r k e t r e s e a r c h . A r e v e n u e o f a p p r o x i m a t e l y 1 5 0 b i l l i o n d o l l a r s i s b e i n g r e p o r t e d . I t ’ s e s t i m a t e d t h a t a l m o s t İ L K A Y T E P E 1 6 0 b i l l i o n d o l l a r s w e r e s p e n t . G l o b a l r e v e n u e e s t i m a t i o n o f t h e s e c t o r i s t o e x c e e d 2 0 0 b i l l i o n d o l l a r s S T E E L S E R I E S i n 2 0 2 3 . T U R K E Y C O U N T R Y M A N A G E R A s S t e e l S e r i e s , t h e s t e p s w e t o o k f o r t h e s a k e o f b e i n g t h e f i r s t b r a n d i n t h e p r e m i u m g r a d e o f t h e g r o w i n g m a r k e t i n T u r k e y u n t i l 2 0 2 3 b r o u g h t r e s u l t s t h i s y e a r . 2 0 2 1 w i l l b e o u r 2 0 t h a n n i v e r s a r y a n d I c a n s a y t h a t i t w i l l b e a r m a n y s u r p r i s e s .
F r e q u e n t p r i z e t o u r n a m e n t s w i l l b e o n o u r a g e n d a . A g a i n , w e ’ l l i n t r o d u c e i n n o v a t i v e g a m i n g e q u i p m e n t t h a t e v e r y o n e w i l l l o v e t o t h e g a m e e n t h u s i a s t s .
1 4 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 w a s a r e a l l y w e i r d y e a r . W e h a d t o b e m o r e a g i l e t h a n e v e r , c r e a t e a l t e r n a t i v e s c e n a r i o s f o r a l l p l a n s a n d m o s t i m p o r t a n t l y , f e e l o u r s e l v e s s a f e w i t h e v e r y n e w p l a n . W e h a d t o s t a r t w i t h a c l e a n s l a t e f o r o u r L E G O a n d e g o . W e w o r k e d o n v a r i o u s p r o j e c t s w i t h l o c a l a n d f o r e i g n t e a m s t h a t w e ’ v e n e v e r m e t . W e w e r e c l o s e r t h a n e v e r w i t h b o t h b r a n d s a n d v a r i o u s b u s i n e s s l i n e s i n t h i s p r o c e s s , a n d e x p e r i e n c e d t h a t t h e m o s t i m p o r t a n t w a y f o r s u r v i v a l i s t o a c t i n u n i s o n . B e i n g t h e r e f o r p e o p l e w h e n t h e y t u r n t o g a m e s , o n l i n e e v e n t s a n d c o n t e n t s m o r e a s t h e y s t a y e d l o c k e d d o w n a t h o m e , s h a r i n g t h i s e x p e r i e n c e w i t h b r a n d s a n d b e i n g a b l e t o s a y t h a t “ W e ’ r e s t i l l a l i v e a n d f i n e . ” a t t h e e n d o f t h e d a y w e r e m o s t i n v a l u a b l e p a r t .
W e s t a r t e d t a k i n g n e w a n d b i g s t e p s a s o u r m u s c l e m e m o r y a d a p t s t o t h e e n v i r o n m e n t . A s a t e a m , w e m a d e a d e a l w i t h t o u r n a m e n t p l a t f o r m E S P L s p e c i f i c a l l y f o r m o b i l e g a m e t o u r n a m e n t s i n 2 0 2 0 . W e İ L K E R K A R A Ş g o t i n t o a p a r t n e r s h i p o n t h e p a r t o f c o n t e n t c r e a t i o n s p e c i f i c a l l y f o r G a m i n g a n d E - s p o r t s a t H ü r r i y e t E S P O R T S 3 6 0 S p o r A r e n a . F o r P U B G , w e o r g a n i z e d t h e e v e n t s P U B G S P R I N G C U P , A l g i d a B o o m B o o m P U B G S u m m e r B R A N D C u p , P U B G O C T O B E R 2 9 C U P a n d P U B G N O V E M B E R 2 9 F A L L C U P . T h e n , w e r e a l i z e d P R O T A L I T Y S E R I E S , C O M M U N I C A T I O N w h i c h i s t h e l o n g t e r m P r e m i u m P U B G p r o j e c t o f o u r c o u n t r y , d e s i g n e d b y e S p o r t s 3 6 0 t o s t a r t i n 2 0 2 0 M A N A G E R a n d e n d i n 2 0 2 1 a n d w i t h a p r i z e p o o l o f 5 0 , 0 0 0 T R Y t h a n k s t o s t r a t e g i c c o l l a b o r a t i o n w i t h W e S p o r t s m e d i a . A s o u r m o s t v a l u e d p r o j e c t , P R O T A L I T Y a c h i e v e d m o r e t h a n 2 , 5 m i l l i o n L i v e V i e w s o n H Ü R R İ Y E T T w i t c h a l o n e . F o r S e a s o n 1 , a s S u p r a d y n E n e r g y P U B G P r o t a l i t y S e r i e s , w e ’ v e a r r i v e d a t a s t r o n g S P O R A R E N A p o s i t i o n u n d e r t h e m a i n s p o n s o r s h i p a s w e l l a s s u p p o r t f r o m t h e b r a n d s A X E , W D B l a c k a n d O l i p s . W e E S P O R C O L U M N I S T t h i n k t h a t t h e r e w i l l b e m o r e i n t e r e s t i n f u t u r e P R O T A L I T Y s e a s o n s .
A n o t h e r i m p o r t a n t e f f o r t w e m a d e w a s D R O P S T A R S – P U B G S o l o T o u r n a m e n t . I t w a s r e a l i z e d b y e S p o r t s 3 6 0 i n 2 0 2 0 w i t h s t r e a m s i n T u r k i s h , E n g l i s h a n d A r a b i c l a n g u a g e s , u n d e r t h e s p o n s o r s h i p o f S e a g a t e w i t h a p r i z e p o o l o f 4 , 0 0 0 $ a n d a s a v a i l a b l e t o b e j o i n e d b y 2 2 c o u n t r i e s i n c l u d i n g T u r k e y a n d t h o s e i n M i d d l e E a s t a n d S o u t h A f r i c a . I t g a i n e d a p l a c e i n t h e a r c h i v e s a s t h e f i r s t p r o j e c t d e v e l o p e d b y e S p o r t s 3 6 0 o u t s i d e T u r k e y , w i t h a s o l o f o r m a t i n w h i c h p a r t i c i p a n t s a r e e n t i t l e d t o r e p r e s e n t t h e i r r e g i o n d u r i n g t h e g r a n d f i n a l a f t e r j o i n i n g a n d s u c c e e d i n g i n t h e o p e n q u a l i f y i n g r o u n d o r g a n i z e d i n t h e i r r e g i o n s .
I r e m e m b e r o n l y F e b r u a r y a n d D e c e m b e r w i t h i n a n e n t i r e y e a r . R e s t o f i t w a s s p o n t a n e o u s a n d i t h a p p e n e d j u s t l i k e t h a t , n o t o n l y f o r u s b u t f o r t h e e n t i r e w o r l d . M o s t o f t h e g a m i n g s t u d i o s a r e n o w a d a p t e d t o t h e C O V I D - 1 9 r e l a t e d s t r e s s a n d c a p a b l e o f p r e d i c t i n g h o w t o d o b u s i n e s s i n t h e r e s t o f t h e i r l i v e s . E - s p o r t s h a v e m a d e t h e g r e a t e s t b r e a k t h r o u g h o f a l l t i m e s i n 2 0 2 0 w h e n s p o r t s - r e l a t e d c o n t e s t s w e r e s t o p p e d a n d g r a d u a l l y r e s t a r t e d . W e s a i d t h a t e - s p o r t s i s t h e f u t u r e o f s p o r t s , a n d w e w e r e p r o v e d r i g h t o n c e m o r e . T h e r e a r e 2 t h i n g s I f e e l s o r r y a t t h i s p o i n t . T h e f i r s t o n e i s t h e f a c t t h a t w e d o n ’ t k n o w w h e n w e w i l l s e e f a i r s a n d o f f l i n e e - s p o r t s e v e n t s t h a t a r e g r e a t i n e v e r y s e n s e s u c h a s G a m e s c o m . T h e o t h e r o n e i s t h e f a c t t h a t t h e t e a m s o r g a n i z i n g t h e s e f a i r s a n d b e i n g a p a r t o f t h e s u p p l y c h a i n a c t u a l l y h a v e f i n a n c i a l d i f f i c u l t i e s . I h o p e t h a t l i f e r e t u r n s b a c k t o n o r m a l i n e v e r y s e n s e a s s o o n a s p o s s i b l e . 1 4 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T h e e n t i r e w o r l d l o s t i t s j o y i n 2 0 2 0 d u e t o p a n d e m i c . T h e w o r l d g o e s t h r o u g h a r o u g h p e r i o d d u e t o t h e a n x i e t y c a u s e d b y u n c e r t a i n t i e s o n o n e h a n d a n d l i m i t a t i o n o f f r e e d o m s o n t h e o t h e r h a n d . J u s t a t t h i s p o i n t , g a m i n g s e c t o r c o m e s t o h e l p p e o p l e a n d p r o v i d e s t h e m w i t h a g r e a t t y p e o f e n t e r t a i n m e n t . I a l s o t a k e p l e a s u r e i n b e i n g i n t h i s s e c t o r e x a c t l y f o r t h i s r e a s o n . L o o k i n g a t 2 0 2 0 r e p o r t s , w e o b s e r v e t h a t d o w n l o a d a n d p l a y r a t e s o f t h e g a m e s i n c r e a s e d w o r l d w i d e . S p e c i f i c a l l y , t h e i n c r e a s e i n i n v e s t m e n t s o f l o c a l c o m p a n i e s i n T u r k e y o v e r t h e p a s t y e a r s a n d d e v e l o p m e n t o f g a m e s f o r g l o b a l c o m p a n i e s b y t h e s m a l l g a m i n g c o m p a n i e s e n a b l e d a s e r i o u s b o o s t i n r a t i n g s f o r t h e T u r k i s h g a m i n g s e c t o r i n 2 0 2 0 . T h e n u m b e r o f p e o p l e w h o p l a y e d a g a m e a t l e a s t o n c e o n t h e i r p h o n e r e a c h e d a l m o s t 6 5 % .
I t h i n k t h a t t h i s r i s e w i l l c o n t i n u e s i m i l a r l y i n 2 0 2 1 . A l l t h e s e d e v e l o p m e n t s a r e q u i t e e n c o u r a g i n g K A M E R K E M E R K A Y A g a m i n g s e c t o r , p a r t i c u l a r l y f o r G a m i n g S e c t o r i n T u r k e y . M y d r e a m i s t h a t T u r k e y b e c o m e s o n e o f t h e C O F O U N D E R C E O g a m e d e v e l o p m e n t c e n t e r s i n t h e w o r l d . I t h i n k t h a t t h i s d r e a m i s q u i t e r e a l i z a b l e a s w e h a v e v e r y M O R A L A B S t a l e n t e d , a m b i t i o u s a n d m o t i v a t e d g a m e d e s i g n e r s , v i s u a l d e s i g n e r s a n d d e v e l o p e r s o n o n e h a n d a n d l o w e r c o s t s o n t h e o t h e r h a n d . I t ’ s t r u e t h a t w e ’ l l a c c o m p l i s h t h i s o b j e c t i v e s o o n e r w i t h a n i n c r e a s e i n i n c e n t i v e s t o b e p r o v i d e d i n t h i s f i e l d b y t h e g o v e r n m e n t . W i s h i n g t h e b e s t o f l u c k t o a n y d e v e l o p e r a n d s t u d i o d e v e l o p i n g g a m e s f e a r l e s s l y w i t h a l l t h e e n e r g y a n d w i t h o u t g i v i n g u p d e s p i t e a l l t h e c h a l l e n g e s .
2020 has been a year of ups and downs for gaming sector. We can say that it has been a very important year for Turkey, particularly for game studios. The size of mobile gaming sector reached to a point that is bigger than the sum of sizes of pc and console gaming sectors.
2020 has been a year in which people were locked at their homes due to pandemic. The pursuit of entertainment at home environment canalized playing and non-playing masses into playing games. Mobil gaming sector sustained growth by accelerating due to friendliness of mobile devices and their quickly consumable games. Likewise, types such as multiplayer, party games that are competitive and played online got a lot of attention. I must point out that influencers who can address wide masses by using social media products have a huge share in this exponential growth. For Turkey, big financial investments into the game studios made both many people from various sector within the country and investors abroad steer towards C E M N A H İ T K O N E large and small game studios in Turkey. N E T M A R B L E P C D E P A R T M E N T I anticipate that same growth trend will sustain in 2021. Especially, the games with social contents and D I R E C T O R making good use of influencers will leap forward. I also anticipate that online e-sports activities will increase and the sector will grow in this field. I have no doubt that game studios in Turkey will win new victories and investments.
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
A s S a n g a l E s p o r t s , w e s t a r t e d 2 0 2 0 w i t h r e b r a n d i n g a n d r e s t r u c t u r e d s t a f f . W e s e t o f f w i t h a s h a r p a n d c l e a r s t r a t e g y t o a c h i e v e o u r o b j e c t i v e s a s a t e a m t h a t i s c o m m i t t e d t o i t s j o b w i t h p a s s i o n . W e h a d o p p o r t u n i t y t o a c c e s s a n d i n s p e c t m a n y l o c a l a n d i n t e r n a t i o n a l e x a m p l e s w h i l e d e f i n i n g t h i s s t r a t e g y . F r o m t h i s p o i n t o f v i e w , w e t o o k v e r y i m p o r t a n t l e s s o n s o n w h a t n o t t o d o .
W e w o n 1 x E S L T u r k e y C h a m p i o n s h i p ( C S : G O ) a n d 1 x E S E A A d v a n c e d S 3 5 E u r o p e a n C h a m p i o n s h i p ( C S : G O ) i n 2 0 2 0 w h e n o u r t e a m c h e m i s t r y i s s e t t l e d a n d o u r i n v e s t m e n t s i n n e c e s s a r y d i g i t a l e n v i r o n m e n t s s t a r t e d t o y i e l d r e s u l t s s l o w l y . W e ’ v e b e c o m e a t e a m t o c o m p e t e f o r t h e t o p p o s i t i o n a t H A M Z A S Ö N M E Z a n y t i m e i n n o t o n l y T u r k e y b u t a l s o i n i n t e r n a t i o n a l a r e n a f o r F P S g a m e s w i t h o u r V a l o r a n t a n d Z u l a M A N A G I N G P A R T N E R s q u a d s t h a t w e b u i l t t o w a r d s t h e e n d o f y e a r . S A N G A L E S P O R T S
L o o k i n g a t s t a t i s t i c s a t t h i s p o i n t , S a n g a l E s p o r t s i s i d e n t i f i e d a s a t e a m w h o s e m a t c h e s i n t h e l e a g u e s i t j o i n e d i n E u r o p e a r e s t r e a m e d i n 4 d i f f e r e n t l a n g u a g e s , w h o s e l i v e v i e w s f o r a n y m a t c h a r e a p p r o x i m a t e l y 1 0 0 , 0 0 0 e v e n i f t h e m a t c h i s i n t h e l a t e h o u r s o f t h e n i g h t d u e t o t i m e d i f f e r e n c e a n d w h o s e s o c i a l m e d i a a c t i v i t i e s a d d r e s s m i l l i o n s o f p e o p l e p e r m o n t h a n d m o s t i m p o r t a n t l y , w h o s e c o n n e c t i o n w i t h t h e f a n s a r e s t r o n g e s t c o m p a r e d t o t h e o t h e r e - s p o r t s t e a m s .
I n 2 0 2 1 , w e i n t e n d t o f u r t h e r i n c r e a s e t h e s e i n v e s t m e n t s , m a k e e - s p o r t s t h a t i s o n e o f t h e b i g g e s t p a r t s o f t h e d i g i t a l e n t e r t a i n m e n t s e c t o r o u t o f i t s s h e l l m o r e , a n d b e c o m e o n e o f t h e g r e a t e s t s t o r i e s i n T u r k e y w i t h o u r p r o f e s s i o n a l t e a m i d e n t i t y .
A n o t h e r e x p e c t a t i o n i s t h a t p a n d e m i c t a p e r s o f f a n d t h e n , w e s t a r t p r o c e d u r e s t o o p e n o u r g a m i n g b a s e w h e r e w e ’ l l h a v e t h e o p p o r t u n i t y t o w o r k s i d e b y s i d e w i t h o u r t e a m . W e i n t e n d t o h a v e a s t r u c t u r e t h a t r e s p o n d s a l l o f t h e p l a y e r n e e d s a n d m a k e s g r e a t c o n t r i b u t i o n t o t h e i r c a r e e r d e v e l o p m e n t w i t h t h i s b a s e .
1 4 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
N o m a t t e r t h e p a s t “ c u r s e d ” y e a r c a u s e d f u n d a m e n t a l c h a n g e s i n o u r l i v e s , i t w a s g o o d f o r g a m i n g s e c t o r i n p a r t i c u l a r . E v e r y o n e t u r n e d t o t e c h n o l o g i c a l d e v i c e s t h a t a r e t h e e a s i e s t e n t e r t a i n m e n t c e n t e r t o r e a c h a s t h e y h a d t o s t a y a t h o m e . I n t e r n e t t a r i f f s w e r e f r e q u e n t l y e x c e e d e d w h i l e m o b i l e p h o n e , a n d p a r t i c u l a r l y c o m p u t e r a n d c o m p l e m e n t a r y p r o d u c t s a l e s i n c r e a s e d . T h i s a c t u a l l y b r o u g h t h a r d w a r e a n d g a m e s , w h i c h a r e t w o s e c t o r t h a t t r i g g e r e a c h o t h e r , t o f o r e f r o n t . L e t ’ s s e t m a n u f a c t u r i n g a n d l o g i s t i c i s s u e s r e l a t e d t o h a r d w a r e s e c t o r a n d t h e i r d e t a i l s a s i d e . M o b i l e g a m e d e v e l o p m e n t b o o m e d . T h e i n t e r e s t i n i n v e s t m e n t s , w h i c h i s t h e b i g g e s t t r o u b l e f a c e d b y e v e r y g a m e p r o d u c e r , w a s a t t h e p e a k p o i n t . S u c h t h a t p r o d u c e r s s t a r t e d t o c h o o s e c o m p a n i e s r a t h e r t h a n c o m p a n i e s c h o o s i n g g a m e p r o d u c e r s . I n 2 0 2 1 , w e ’ l l s e e t h a t s e e d s s p r e a d b e c o m e g r e e n a t m a n y B U R A K G Ü V E N p l a c e s . A K M E N E K F R A G T I S T . C O M & F I B E R P R F O U N D E R S i n c e i n t e r e s t i n m o b i l e i s b a s e d o n t h e u r g e f o r q u i c k m o v e i n t o p r o f i t , i t ’ s a h i g h l y r e a s o n a b l e G A M E D E V E L O P E R c h o i c e f r o m i n v e s t o r s ’ p o i n t o f v i e w . A l s o , l a r g e c o m p a n y s a l e s m a d e i n o u r c o u n t r y a n d p r o b a b l y m e n t i o n e d b y a n y o n e c o m m e n t i n g o n t h e s e c t o r w h e t a p p e t i t e . H o w e v e r , w e s h o u l d a l s o r e m e m b e r t h a t t w o b i g c o m p a n i e s s o l d a r e f e w i n n u m b e r w i t h r e g a r d t o t e n s o f e x i s t i n g g a m i n g c o m p a n i e s . E v e r y o n e t a l k s a b o u t t h e s u c c e s s f u l o n e . N o o n e s p e a k s o f f a i l u r e s . C o n s i d e r i n g t h e g o v e r n m e n t a i d a t h a n d , w e m u s t s a y t h a t o u r u n i v e r s i t i e s d o a g o o d j o b h e r e . U n f o r t u n a t e l y , i t ’ s h a r d t o s a y t h a t t h e p c / c o n s o l e g a m e p r o d u c t i o n , w h i c h r e q u i r e s m o r e i n v e s t m e n t a n d t i m e , h a s a s i m i l a r m o m e n t u m . I t s e e m s t h a t p r o b l e m s o f r e q u i r e d k n o w - h o w a n d i n s u f f i c i e n t h u m a n r e s o u r c e w i l l c o n t i n u e i n t h e n e x t y e a r s f o r t h e p c p a r t . I c a n ’ t s a y t h a t I f o l l o w t h e e l e c t r o n i c s p o r t s v e r y c l o s e l y . H o w e v e r , I s e e t h a t o p e r a t i o n s h e r e a r e c o m p l e t e l y m o v e d t o o n l i n e p l a t f o r m s e a s i l y . T h e y i n t e g r a t e d q u i c k l y . L e t m e m a k e a s h o r t e x p l a n a t i o n c o n c e r n i n g “ c o m m u n i c a t i o n ” , w h i c h i s a n o t h e r f i e l d t h a t I w o r k i n : S o c i a l m e d i a i s n o w m o r e i m p o r t a n t t h a n e v e r . I t ’ s b e c a u s e t h a t o u r c o m m u n i c a t i o n i s a l m o s t c o m p l e t e l y v i r t u a l . T h e r e f o r e , I b e l i e v e t h a t e x p r e s s i n g o n e s e l f a c c u r a t e l y h a s b e c o m e m u c h m o r e i m p o r t a n t t h a n b e f o r e . W e s h o u l d b e m u c h m o r e p r e c i s e w h e n c h o o s i n g w o r d s .
E n v i s i o n i n g 2 0 2 1 i s n o t t h a t e a s y i n a w o r l d t h a t i s j u s t p u t i n o r d e r a n d i n M i d d l e E a s t t h a t c o n s i s t e n t l y g o e s t h r o u g h c r i s e s . W i t h t h e m o s t r e l i a b l e e s t i m a t i o n , I b e l i e v e t h a t r i s e i n 2 0 2 0 w i l l c o n t i n u e i n 2 0 2 1 a t o u r s e c t o r , w h e r e a l l y o u n e e d a n o t e b o o k a n d i n t e r n e t c o n n e c t i o n t o b e a t o f f i c e . J u s t h o p i n g t h a t w e s t a y h e a l t h y .
1 4 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 w a s a n o t h e r y e a r o f m a n y e v e n t s a n d i n - g a m e u p d a t e s f o r I G G . W i t h L o r d s M o b i l e , w h i c h i s a l w a y s r a n k e d i n t o p 5 , F e t i h , w h i c h c o n s i s t e n t l y i n c r e a s e t h e n u m b e r o f p l a y e r s , a n d D r e s s U p : T i m e P r i n c e s s , o u r n e w g a m e , w e m a d e g r e a t p r o g r e s s i n t e r m s o f a d d i n g a n y t y p e o f p l a y e r i n t o o u r p l a t f o r m s f o r v a r i o u s t y p e s o f g a m e s . W e i s s u e s n e w c o n t e n t s a n d o r g a n i z e d s o c i a l m e d i a e v e n t s f o r m a n y g a m e s o f u s i n l i n e w i t h t h e f e e d b a c k f r o m t h e p l a y e r s . U n f o r t u n a t e l y , w e c o u l d n ’ t h o l d o u r c o n v e n t i o n a l e v e n t s d u e t o c o r o n a i n 2 0 2 0 , b u t w e ’ l l r e c i p r o c a t e a s t h e c o n d i t i o n s h o p e f u l l y g e t b e t t e r i n 2 0 2 1 .
I n 2 0 2 1 , w e ’ l l m a i n t a i n t h i s v i s i o n w i t h 8 n e w g a m e s , a n d w i t h o u r e x i s t i n g g a m e s , e x c e e d t h e d o w n l o a d t a r g e t o f 1 2 m i l l i o n s i n t o t a l i n T u r k e y . W h e n T u r k i s h t r a n s l a t i o n o f D r e s s U p : T i m e P r i n c e s s i s a d d e d t o t h e g a m e , I ’ m s u r e t h a t i t ’ l l d r a w g r e a t i n t e r e s t f r o m T u r k e y . A l s o , w e ’ l l c o n t i n u e t o p r o v i d e c o m p e t i t i v e m o b i l e g a m e e x p e r i e n c e t h a t i s o n g o i n g f o r m o r e t h a n 5 y e a r s b y c o n t i n u i n g b o t h o n l i n e C İ H A N Ç E L İ K Ö R S D I R E C T O R a n d o f f l i n e e v e n t s f o r L o r d s M o b i l e a n d F e t i h : A l t ı n ç a ğ . I G G ’ s j o u r n e y i n t h e T u r k i s h m a r k e t w h i c h I G G s t a r t e d w i t h C a s t l e C l a s h w i l l c o n t i n u e t o s t r e n g t h e n a n d d e v e l o p e a c h y e a r w i t h m o r e g a m e s t h a t a r e a l w a y s r i c h i n t e r m s o f v i s u a l q u a l i t y a n d c o n t e n t . I h o p e t h a t 2 0 2 1 w o u l d b e a v i v a c i o u s y e a r f o r g a m i n g s e c t o r , a n d t h e y e a r w h e n c o r o n a f i n a l l y e n d s .
2 0 2 0 h a s b e e n a y e a r i n w h i c h a l l o f o u r h a b i t s c h a n g e d w i t h t h e i m p a c t o f p a n d e m i c . W e a d a p t e d t o t h e c o n d i t i o n s t h a t c h a n g e d d u e t o r e s t r i c t i o n s , a n d m o v e d a l l o f o u r p r o c e s s e s t o o n l i n e , p a r t i c u l a r l y t h e m a n d a t o r y o n e s . F i r s t o f a l l , t h e i n c r e a s e d a m o u n t o f r e q u e s t f o r c o m p u t e r s d u e t o w o r k i n g f r o m h o m e a n d d i s t a n t e d u c a t i o n i n t h i s p e r i o d r e s u l t e d i n a n u n p r e c e d e n t e d i n c r e a s e i n t h e p c c a t e g o r y b o t h i n T u r k e y a n d g l o b a l l y . O n e o f t h e f u n d a m e n t a l f a c t o r s t h a t c o n t r i b u t e t o t h e i n c r e a s e d a m o u n t o f r e q u e s t f o r p c ’ s h a s b e e n u s a g e f o r e n t e r t a i n m e n t p u r p o s e s . A t t h i s p o i n t , a l l g a m i n g c o m p u t e r s f r o m b e g i n n e r t o t o p l e v e l h a d a n i n c r e a s e i n t h e a m o u n t o f r e q u e s t s . W e i n c r e a s e d t h e a m o u n t o f s a l e s f o r g a m i n g l a p t o p s w i t h b o t h N i t r o s e r i e s a n d P r e d a t o r , w h i c h i s t h e f i r s t g a m i n g b r a n d t h a t i s a w a r d e d w i t h R e d D o t b r a n d p r i z e i n 2 0 1 9 , a t a r a t e m u c h h i g h e r t h a n t h e 2 0 2 0 p c s a l e s i n c r e a s e r a t e i n T u r k e y .
W h i l e w e t a k e p a r t i n t h e g a m i n g s e c t o r v i a p r o d u c t s t h a t m e e t t h e n e e d s a n d r e q u e s t s o f t h e p l a y e r s , S E M A Y I L D I Z w e p r o v i d e a p l a t f o r m w h e r e c o m p e t i t i v e p l a y e r s a n d c a s u a l p l a y e r s c a n j o i n e - s p o r t s m a t c h e s v i a o u r A C E R T U R K E Y n e x t g e n e r a t i o n e - s p o r t s p l a t f o r m , P l a n e t 9 . B e s i d e s , w e a r e t h e o n l y o f f i c i a l p c p a r t n e r o f I E M e v e n t s o f M A R K E T I N G E S L , t h e b i g g e s t e - s p o r t s c o m p a n y i n t h e w o r l d , w i t h o u r b r a n d P r e d a t o r s i n c e 2 0 1 6 . W e h a d c o m p l e t e d M A N A G E R o u r e n t i r e i n t e g r a t i o n d i g i t a l l y a s a r e s u l t o f t h e d e c i s i o n t h a t I E M f i n a l s t o b e h e l d p h y s i c a l l y i n K a t o w i c e i n 2 0 2 0 F e b r u a r y w o u l d b e p l a y e d w i t h s p e c t a t o r s , j u s t o n e d a y b e f o r e t h e o r g a n i z a t i o n . W e c a n s a y t h a t i n t e r e s t i n e - s p o r t s i n c r e a s e s y e a r b y y e a r , c o n s i d e r i n g t h a t t h e v i e w c o u n t o f t h i s e v e n t f o r w h i c h p a n d e m i c r e q u i r e d d i g i t a l i z a t i o n , i n c r e a s e d t o 6 3 m i l l i o n s w h i l e i t w a s 2 3 m i l l i o n s i n 2 0 1 8 . W e ’ l l s e e t h a t a p a r t o f t h e p h y s i c a l e v e n t s i f n o t a l l o f t h e m w i l l b e r e p l a c e d b y t h e d i g i t a l e v e n t s i n 2 0 2 1 a n d t h e f o l l o w i n g y e a r s . 1 4 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
L a s t y e a r h a s b e e n o n e o f t h e m o s t u n p r e d i c t a b l e y e a r s i n t h e e n t i r e h i s t o r y o f h u m a n i t y . C u r f e w s i m p o s e d d u e t o p a n d e m i c h a s d r a m a t i c a l l y i n c r e a s e d t h e t i m e s p e n t a c r o s s s c r e e n s . G a m e s i n c r e a s e d t h e l i f e q u a l i t y o f m i l l i o n s o f p e o p l e w o r l d w i d e d u r i n g t h e C O V I D - 1 9 , a n d p l a y e d a s i g n i f i c a n t r o l e i n t h e e n t e r t a i n m e n t a n d s o c i a l c o n n e c t i o n v e r t i c a l a s t h e f u n d a m e n t a l w a y o f r e m o v i n g t h e t e n s i o n c a u s e d b y p a n d e m i c . P e o p l e s p e n t m o r e t i m e t h a n e v e r t o p l a y g a m e s i n 2 0 2 0 , a n d g a m i n g m a r k e t h a s s e e n i n t e r a c t i o n s a t a n u n p r e c e d e n t e d l e v e l i n t h e f i r s t h a l f o f 2 0 2 0 .
T e n y e a r s a g o , w e w e r e d i s c u s s i n g t h a t t h e y o u n g p e o p l e a b a n d o n e d t h e t r a d i t i o n a l m e d i a f o r s o c i a l m e d i a . T h i s y e a r , w e s t a r t e d d i s c u s s i n g t h a t t h e y a b a n d o n e d s o c i a l f o r t h e h i g h l y i n t e r a c t i v e A S L I K A R A B U L U T e x p e r i e n c e s o f f e r e d b y g a m e s . F o r t n i t e h o s t e d a c o n c e r t w h i l e A n i m a l C r o s s i n g h o s t e d a t a l k s h o w . P R O D U C T M A R K E T I N G A g a i n t h i s y e a r , w e w i t n e s s e d t h a t W o r l d H e a l t h O r g a n i z a t i o n ( W H O ) h i g h l i g h t e d g a m e s a s a M A N A G E R r e c o m m e n d e d s o c i a l a c t i v i t y d u r i n g t h e p a n d e m i c . R O V I O S T O C K H O L M M o b i l e g a m e s c o n t i n u e t o h e l p g a m e s r e a c h t o a w i d e r a u d i e n c e a r o u n d t h e w o r l d b y g o i n g t h r o u g h h o o p s . L a s t y e a r a l o n e , m o r e t h a n 9 0 m i l l i o n n e w “ m o b i l e ” p l a y e r s e n t e r e d i n t o t h e e c o s y s t e m . W e c a n s a y t h a t s u s t a i n e d g r o w t h o f h y p e r - c a s u a l g a m e s i s o n e o f t h e m o s t s i g n i f i c a n t f a c t o r s t h a t c o n t r i b u t e d t o t h i s g r o w t h . T h i s y e a r , i t ’ s i n q u e s t i o n t h a t “ h y b r i d - c a s u a l ” m o d e l , w h i c h w e s t a r t e d t o d i s c u s s w h e n h y p e r - c a s u a l g a m e s e g m e n t a c h i e v e d s a t u r a t i o n , m a d e a b r e a k t h r o u g h , a n d w e ’ l l s e e t h a t m o r e h y p e r - c a s u a l g a m e d e v e l o p e r s w i l l t a k e s t e p s t o i n c r e a s e t h e g a m e l i f e t i m e .
B e s i d e s , w e c a n s a y t h a t t h e “ v i s u a l s ” w i l l b e t h e n e w k i n g a s t h e u p c o m i n g I D F A c h a n g e s w i l l m o d i f y o u r v i e w o f m a r k e t i n g . A d a p t a t i o n o f t r a d i t i o n a l m a r k e t i n g m e t h o d s t o t o d a y ’ s g a m i n g w o r l d w i l l b e a n i n t e r e s t i n g e x p e r i e n c e f o r a l l o f u s .
1 4 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a n a c t i v e a n d e f f e c t i v e y e a r f o r u s , g a m e d e v e l o p e r s , e v e n i f i t h a s b e e n a c h a l l e n g i n g a n d p a i n f u l y e a r i n g e n e r a l . I n c r e a s e i n t h e n u m b e r o f g a m i n g c o m p a n i e s o p e n e d i n T u r k e y a n d q u a l i t y g a m e p r o d u c t i o n l e d t o t h e f a c t t h a t b o t h g l o b a l h e a d h u n t e r s a n d m a n y l o c a l a n d g l o b a l i n v e s t o r s t h a t w a n t t o m a k e a n e x p a n s i o n i n t o t h e M E N A r e g i o n i n p a r t i c u l a r t o n o t i c e a n d s c r u t i n i z e t h e v a l u e s i n o u r c o u n t r y , a n d l a u n c h i n v e s t m e n t a c t i v i t i e s i n o u r c o u n t r y .
T h e f a c t t h a t s u b s t a n t i a l i n c r e a s e i n t h e n u m b e r o f u s e r s a n d s a l e s f o r u s , c o n s o l e g a m e d e v e l o p e r s , i n t h i s p e r i o d p l a y e d a s i g n i f i c a n t r o l e f o r i n f l o w o f f o r e i g n c u r r e n c y t o o u r c o u n t r y i s o f i m p o r t a n c e t o u s . B e s i d e s , t h e i n c r e a s e i n t h e s a l e s r a t e f o r t h e c o n s o l e p r o d u c t s i s a n i n d i c a t o r o f t h e f a c t t h a t a B A T U R H A N G Ü R B Ü Z m u c h l a r g e r g a m i n g a u d i e n c e w i l l m e e t u s i n 2 0 2 1 a n d w e ’ l l h a v e a n p o s i t i v e i n c r e a s e i n i n f l o w o f G A M E D E S I G N E R K O D O B U R f o r e i g n c u r r e n c y . F o r 1 0 y e a r s , w e ’ r e l e a d i n g a n d p r o u d l y p e r f o r m i n g t h e t a s k o f c r e a t i n g a p o o l o f i n f o r m a t i o n a n d e x p e r i e n c e i n r e l a t i o n t o t h e c o n s o l e s e c t o r o n b e h a l f o f o u r c o u n t r y a s a c o m p a n y t h a t c o l l a b o r a t e s w i t h N i n t e n d o a n d S o n y P l a y S t a t i o n e v e n t h o u g h t h e f a c t t h a t c o n s o l e s e c t o r s a r e l i k e a w i l d c a r d a n d i t ’ s h a r d t o g e t m a r k e t d a t a m a k e s i t h a r d e r t o e n t e r i n t o a s e c t o r l i k e d i a m o n d m i n e .
I n t h e c o n s o l e s e c t o r , t h e i n c r e a s e w e s a w o v e r t h e p a s t y e a r w i t h r e g a r d t o m u l t i p l a y e r , r o l e p l a y i n g a n d p a r t y g a m e c a t e g o r i e s a n d c r o s s - p l a t f o r m g a m e s i s a n i n d i c a t o r o f b o t h t h e f a c t t h a t t h e y ’ l l b e t h e “ t o p ” c a t e g o r i e s i n 2 0 2 1 a n d t h a t p e o p l e ’ s n e e d t o s o c i a l i z e h a s i n c r e a s e d . I n t h i s c a s e , i t s e e m s t h a t a p r o c e s s i n w h i c h s o c i a l p l a y e r t y p e a n d m e c h a n i c s r e l a t e d t o t h i s p l a y e r t y p e w i l l b e i m p o r t a n t a w a i t s u s .
R e l e a s e o f P S 5 a n d t h e n e w m a r k e t i t c r e a t e d f o r c o n s o l e d e v e l o p e r s l i k e u s c r a c k t h e d o o r o p e n f o r a s i g n i f i c a n t p r o c e s s , w h i c h i s a n i m p o r t a n t d e v e l o p m e n t i n 2 0 2 0 - 2 0 2 1 f o r c o n s o l e d e v e l o p e r s . A s o n e o f t h e f i r s t g r a d u a t e s i n t h i s f i e l d , o b s e r v i n g t h a t a w a r e n e s s o f t h e g a m i n g s e c t o r i n c r e a s e d i n T u r k e y b o t h e l a t e s m e a n d g e t s m y h o p e s u p f o r t h e f u t u r e .
1 4 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
L o o k i n g b a c k o n t h e p a s t , w e ’ l l l i k e l y r e m e m b e r 2 0 2 0 a s a t u r n i n g p o i n t w i t h p l a n e c r a s h e s , e a r t h q u a k e s , f i r e s , a n d s u r e l y t h e p a n d e m i c a n d t h e c o n s e q u e n t i a l e c o n o m i c c r i s i s . D e s p i t e a l l t h e p r o b l e m s , p a n d e m i c h a s e n a b l e d m a n y i n n o v a t i o n s i n f i n a n c e a n d t e c h n o l o g y s e c t o r s . I t h a s c a u s e d g e n e r a t i o n o f n e w s o l u t i o n s u n a v o i d a b l e w h i l e a c c e l e r a t i n g t h e d i g i t a l t r a n s f o r m a t i o n . Y e t , w e c a n s a y t h a t a l l t h e e c o n o m i c c r i s e s d i d n ’ t p r e v e n t t h e g a m i n g s e c t o r f r o m d e v e l o p m e n t , a n d e v e n a c c e l e r a t e d i t s g r o w t h l i k e a c a t a l y z e r w h e n w e l o o k b a c k o n t h e p a s t .
T h i s r e c u r r e d i n 2 0 2 0 . C u r f e w s a n d c l o s u r e o f t h e p l a c e o f e n t e r t a i n m e n t c h a n g e t h e c o u r s e o f e n t e r t a i n m e n t s e c t o r . W e p a s s e d a y e a r i n w h i c h t h e t i m e s p e n t w i t h g a m e c o n s o l e s , c o m p u t e r s E M R E A T E Ş a n d / o r m o b i l e d e v i c e s i n c r e a s e d , r e c o r d s w e r e b r o k e n i n t e r m s o f c o n c u r r e n t p l a y e r s f o r g a m e s , a n d M A R K E T I N G M A N A G E R a c q u i s i t i o n o f n e w p l a y e r s a n d r e v e n u e s ( g a m e p u r c h a s e s a n d i n - g a m e p u r c h a s e s ) p e a k e d . P A Y B Y M E O n t h e b a s i s o f t h e f i g u r e s i n t h e r e p o r t , w e s e e t h a t g e n e r a t i o n Y d o m i n a t e d t h e g a m i n g s e c t o r b y e x e r c i s i n g t h e p u r c h a s i n g p o w e r . H o w e v e r , w e h a v e n o d o u b t t h a t g e n e r a t i o n Z w i l l p e n e t r a t e i n t o t h e s e c t o r s o q u i c k l y s i n c e w e k n o w h o w i n c l i n e d i t i s t o d i g i t a l t r a n s f o r m a t i o n . T h e r e f o r e , i t ’ s n o t r o c k e t s c i e n c e t o e s t i m a t e t h a t u s e r p e n e t r a t i o n , t o t a l p l a y e r c o u n t , s i z e o f T u r k i s h m a r k e t a n d s p e n d i n g p e r u s e r w i l l r a p i d l y i n c r e a s e i n t h e n e x t 5 y e a r s . S u c h a g r o w t h o f t h e s e c t o r a l s o c u l t i v a t e s t h e c u l t u r e o f g a m e v i d e o s t r e a m s a n d e - s p o r t s .
M i l l i o n s o f v i e w e r s f o l l o w e - s p o r t s t o u r n a m e n t a n d t h e s t r e a m e r s t h e y l i k e o n Y o u T u b e , T w i t c h a n d o t h e r p l a t f o r m s . A n d t h a t t u r n s t h e v i d e o g a m e s i n t o p r o f i t a b l e “ e n t e r t a i n m e n t ” p l a n n e d a s a s p o r t s o r g a n i z a t i o n r a t h e r t h a n j u s t a n e t w o r k a c t i v i t y . O n c e a n i c h e h o b b y h a s n o w t u r n e d i n t o a b i l l i o n d o l l a r e n t e r t a i n m e n t s e c t o r a n d a l s o , o n e o f t h e m o s t i m p o r t a n t s e c t o r s i n t h e w o r l d . O n b e h a l f o f m y c o m p a n y , I c a n s a y t h a t w e ’ l l c o n t i n u e t o s e i z e t h e m o s t i m p o r t a n t p l a c e i n t h e t r i a n g l e o f g a m e , p l a y e r a n d p a y m e n t a s p a r t o f t h e c o m p e t i t i o n i n t h e g l o b a l a n d l o c a l m a r k e t w i t h o u r n e x t g e n e r a t i o n a l t e r n a t i v e a n d i m p e c c a b l e p a y m e n t m e t h o d s .
1 4 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
I n 2 0 2 0 , m o b i l e g a m e s e c t o r s u s t a i n e d d e v e l o p m e n t i n o u r c o u n t r y . T h e f a c t t h a t t h e g a m e s d e v e l o p e d b y T u r k i s h g a m e s t u d i o s h i t t h e t o p , a n d t h a t s t r e a m e r s s u p p o r t e d t h e s t u d i o s w i t h f o r e i g n c u r r e n c y p e r p r o t o t y p e m a d e a c o n t r i b u t i o n t o c r e a t i o n o f m a n y o t h e r n e w g a m e d e v e l o p m e n t s t u d i o s . W h e n t h e s h a r e s o f R o l l i c , a h y p e r - c a s u a l g a m e d e v e l o p e r a n d p u b l i s h e r , a r e s o l d t o Z y n g a , T u r k e y o f f i c i a l l y p r o v e d i t s s u c c e s s i n t h i s f i e l d a n d t h e w o r l d s t e e r e d t o w a r d s T u r k e y .
I n t e r n a t i o n a l h y p e r - c a s u a l g a m e d e v e l o p e r c o m p a n i e s w a n t s t o h a v e a s h a r e o f t h i s m a r k e t b y r e c r u i t i n g T u r k i s h b u s i n e s s d e v e l o p e r s a n d w o r k i n g w i t h T u r k i s h g a m e s t u d i o s . H o w e v e r , m a n y s u b j e c t s s u c h a s i n c r e a s e d c o m p e t i t i o n , i m p r o v e d g a m e m e c h a n i c s , e x t e n d e d p e r i o d o f t i m e f o r B A T U H A N A V U C A N p r o t o t y p i n g r a i s e d t h e b a r f o r b e i n g s u c c e s s f u l i n t h i s s e c t o r . F O U N D E R & M A N A G I N G D I R E C T O R I b e l i e v e t h a t t h e t r e n d o f a c q u i s i t i o n o f s m a l l s t u d i o s b y t h e l a r g e s t u d i o s t o e x p a n d t h e i r p l a y e r M O B I D I C T U M n e t w o r k s w i l l f u r t h e r p o p u l a r i z e i n 2 0 2 1 . A l s o , I ’ m o f t h e o p i n i o n t h a t p u b l i s h e r s w i l l b e m o r e c a r e f u l d u r i n g p r o t o t y p e b a s e d a g r e e m e n t s , a n d t h e r e f o r e e m p l o y e e s i n m a n y s m a l l s t u d i o s w i l l s w i t c h t o s t u d i o s t h a t a l r e a d y h a v e a s u c c e s s f u l g a m e .
H y p e r - c a s u a l g a m e t r e n d w i l l c o n t i n u e a n d T u r k i s h g a m e s t u d i o m a i n t a i n t h e i r s u c c e s s . N e v e r t h e l e s s , s t u d i o s w h i c h g e t t i r e d o f t h i s c o m p e t i t i o n a n d t h o s e w h i c h w a n t t o t a k e a b r e a t h e r w i l l t u r n t o m o r e s e t t l e d t y p e s o f g a m e s w h i c h w e c a l l c a s u a l & m i d - c o r e , h a v e l o n g e r p l a y i n g t i m e a n d b e a r m e c h a n i c a l p r o f o u n d n e s s .
1 4 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
C o n s i d e r i n g g a m i n g s t a r t u p s w h i c h w e r e f o u n d e d i n t h e p a s t t w o y e a r s a n d r e a c h e d a l m o s t 1 5 0 i n n u m b e r , a n d m o r e e x p e r i e n c e d c o m p a n i e s w h i c h c o n t i n u e t o g e t i n v e s t m e n t s , w e c a n e a s i l y s a y t h a t g a m i n g s e c t o r w i l l b e t h e f a v o r i t e s e c t o r a n d t h i s t r e n d w i l l s u s t a i n i n t h e n e x t p e r i o d .
M i l l i o n s o f n e w p l a y e r s a n d v i e w e r s h a s b e c o m e u s e r s o f S t e a m , M o b i l e p l a t f o r m s , Y o u T u b e , T w i t c h a n d n e w g a m i n g s e c t o r s e r v i c e s . I t c a n d e f i n i t e l y b e s a i d t h a t t h i s i s a d i r e c t r e s u l t o f t h e p a n d e m i c , b u t i t ’ s n o s e c r e t t h a t a s i g n i f i c a n t p a r t o f t h e s e p l a y e r s w i l l b e c o m e i r r e v e r s i b l e p l a y e r s .
W e ’ l l s e e t h i s m o r e c l e a r l y w i t h i n a p p r o x i m a t e l y 2 m o n t h s w h e n p r o f i t a b i l i t y o f t h e g a m e c o m p a n i e s T A N S U K E N D İ R L İ i s a n n o u n c e d f o r 2 0 2 0 . I t w o n ’ t c h a n g e w i t h o r o u t s i d e T u r k e y . I t a l s o a p p l i e s t o e - s p o r t s s e c t o r a s O Y U N D E R P R E S I D E N T w e l l a s t h e i n c r e a s e d r e v e n u e a n d p r o f i t s a c h i e v e d b y g a m e p u b l i s h e r s a n d d e v e l o p e r s . I n 2 0 2 0 , e - s p o r t s s p o n s o r s h i p a g r e e m e n t s i n c r e a s e d u p t o a t o t a l o f 5 8 4 m i l l i o n d o l l a r s a r o u n d t h e w o r l d w h i l e r e v e n u e y i e l d i n g m e d i a r i g h t s i n c r e a s e d t o 1 6 3 m i l l i o n d o l l a r s .
P l a y e r a g e d e m o g r a p h i c s a r e e v o l v i n g ; ( I n t h e r e s e a r c h p u b l i s h e d b y S t a t i s t a ) h e r e i s t h e b r e a k d o w n o f r a t e s p e r a g e g r o u p o f t o p g a m e p l a y e r s a c c o r d i n g t o t h e l a t e s t r e s e a r c h f o r t h e a g e r a n g e 1 8 - 6 4 i n T u r k e y : A g e : 2 5 - 3 4 R a t e : 3 3 . 4 % , A g e : 3 5 - 4 4 R a t e : 2 7 . 4 % a n d A g e : 1 8 - 2 4 R a t e : 2 4 . 7 % . E s p e c i a l l y t h e i n c r e a s e i n t h e r a t e o f t h e a g e g r o u p 3 5 - 4 4 c l e a r l y r e v e a l s t h a t p r o s p e c t i v e p e r m a n e n t i m p a c t o f t h i s t r a n s f o r m a t i o n w i l l b e a s i g n i f i c a n t g r o u p o f p l a y e r s i n 5 y e a r s w h o w i l l t h e n b e a t t h e a g e o f 5 0 . I c a n s a y t h a t t h e i n c r e a s e d i n t e r e s t f r o m t h e y o u n g s t u d e n t s , a s p e o p l e w i t h t h i s p r o c e s s , w i l l i r r e v e r s i b l y b o o s t t h i s t r a n s f o r m a t i o n a n d p r o d u c t i o n , t h e a m o u n t a n d q u a l i t y o f i n v e s t m e n t s w i t h i n a p e r i o d o f f e w y e a r s . A n y n e w d a t a p r e s e n t e d b y t h i s t y p e o f r e s e a r c h w h i c h i s d o n e p e r i o d i c a l l y b y O y u n d e r a n d r e g u l a r l y b y G a m i n g i n T u r k e y s u p p o r t t h a t .
A n a d v i c e o f t o p p r i o r i t y f o r i n v e s t o r s w h o g r e w f o n d o f t h i s f i e l d i s t h a t t h e y s h o u l d t r y t o u n d e r f u n d a m e n t a l o p e r a t i n g p r i n c i p l e s a n d b u s i n e s s p r o c e s s e s o f t h e g a m i n g s e c t o r .
1 5 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
E v e n t h o u g h t h e a d a p t a t i o n r a t e s o f t h e c o m p a n i e s d i f f e r , d i g i t a l i z a t i o n o v e r t h e p a s t y e a r s c o n t i n u e d t o i n c r e a s e a r o u n d t h e w o r l d . T h e p a n d e m i c w e f a c e d s u d d e n l y i n 2 0 2 0 a c c e l e r a t e d t h e d i g i t a l i z a t i o n e v e n i f i t c a u s e d a c h a o s a t f i r s t , a n d a l l s e c t o r s h a d t o g e t d i g i t a l . G a m i n g s e c t o r h a s g r o w n f u r t h e r i n t h i s p e r i o d . P l a y t i m e p e r p e r s o n i n c r e a s e d b y a l m o s t 3 0 p e r c e n t w h i l e t h e n u m b e r o f p l a y e r s a r o u n d t h e w o r l d i n c r e a s e d t o 2 . 7 b i l l i o n p e o p l e . T h e b r a n d s t h a t s a w t h e p o t e n t i a l o f t h e s e c t o r a n d t o o k a c t i o n b e f o r e t h e p a n d e m i c h a d t h e e d g e o n .
O t h e r b r a n d s s t a r t e d b u i l d i n g t h e i r o w n e - s p o r t s t e a m s , d e s i g n i n g c o l l a b o r a t i o n s w i t h g a m i n g s e c t o r , a n d m a k i n g e f f o r t s t h a t i m p r o v e m o t i v a t i o n b y o r g a n i z i n g i n - h o u s e t o u r n a m e n t s , i n t h i s f i e l d w h e r e Ç I N A R E R G İ N t h e y j u s t d i s c o v e r e d . A G E N C Y P R E S I D E N T A R İ S T O İ L E T İ Ş İ M B r a n d s f o c u s e d o n h o w t h e y c o u l d b e m o r e i n v o l v e d i n t h i s p a r t o f t h e d i g i t a l w o r l d ( w h e r e r e t u r n s a r e e a s i l y m e a s u r a b l e ) . A l l b r a n d s m a i n t a i n e d t h e i r r o u t i n e e f f o r t s w h i l e t h e y t r i e d t o p u l l o u t s t r o n g e r f r o m t h e p a n d e m i c b y r e n e w i n g t h e m s e l v e s . T h i s c h a l l e n g i n g p e r i o d a l s o m a d e c o m m u n i c a t i o n p r o f e s s i o n a l g o t h r o u g h t h e h o o p .
N e x t g e n e r a t i o n m e d i a a n d s o c i a l m e d i a j o u r n a l i s m h a s b e c o m e m o r e p o p u l a r w h i l e c o n v e n t i o n a l c o m m u n i c a t i o n m e t h o d s s l o w l y t a p e r o f f . T h e s e c t o r s t h a t d o m i n a t e t h e d i g i t a l w o r l d g a i n e d f u r t h e r i m p o r t a n c e f o r t h e c o l l a b o r a t i o n s t h a t i n s p i r e i n t e r e s t i n t h e t a r g e t a u d i e n c e .
C o l l a b o r a t i o n s w i t h t h e g a m i n g s e c t o r h a s b e c o m e o n e o f t h e m o s t e f f e c t i v e c o m m u n i c a t i o n m e t h o d s f o r a n y b r a n d n o t j u s t t h o s e w h o d i s c o v e r e d i t . W e w o u l d n ’ t e x a g g e r a t e i f w e s a y t h a t b r a n d s h a v e t o a l i g n w i t h g a m i n g s e c t o r a n d s h i f t t h e i r p r o j e c t s t o w a r d s t h i s f i e l d t o p u t a s i g n a t u r e u n d e r e f f e c t i v e p r o j e c t s i n 2 0 2 0 a n d 2 0 2 1 .
1 5 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
As Nfinity Games family, we primarily wish that everyone remains healthy in 2021. 2020 had caused many difficulties. The impacts of process of Covid-19, which affected our lives at most, in Turkey and around the world, and specifically the periods of lockdown made us go through a really tough year psychologically. However, our biggest supporter in these challenging times was the gaming world again. As Nfinity Games, we changed this negative atmosphere starting in the second quarter of 2020 a little bit by making much closer connections with our players. We started providing services 24/7, and provided support for our players through all channels. We’ve been the first company that provide local in-game language support in Azerbaijani language among the popular and rooted games by implementing Azerbaijani language support at the beginning period of the pandemic. Having pioneered for many things in the past years in Turkey, our company added a brand new dimension to the logic of in-game purchases in the early 2020 and introduced our app name TAM Store to our players. We included our new members from the European countries into our well- H A R U N Ç A Y O P E R A T I O N & established community by taking another huge step as we approach the final days of 2020. Looking at the e- E S P O R T S M A N A G E R sports part, we continued enabling our players enjoy the thrill of e-sports with our casual tournaments even if N F I N I T Y G A M E S we paused our league. As the challenges faced in 2020 start to create a new order, we witness that gaming sector has a very important place in this order. As Nfinity Games, we’ll be in full flow for our efforts for the world of gaming and our players to enjoy more advanced experiences in 2021. We wish everyone a good year.
We passed a year in which studios had one investment after another, foreign publishers used Turkey as a source of software experts, and new young graduates entered into the gaming sector at full speed. We got used to see our titles in the ranking for most downloaded games in the world. Now, everyone knows that we’re in a non-negligible position specifically in the Hyper Casual type. While all these prepared the Turkish game sector for a beautiful future, 2020 has also been a year which shows us that we’ve have a lot to do. The fact that we have a few games that are in the world ranking in terms of revenue for Mobile Casual/Midcore categories, that big names in the sector prefer going abroad for better opportunities and that PC/Console game developers still struggle for months to find necessary investments (and mostly fail to do so) show us that we have actually a lot more to think about. Regardless of the platforms, realizing long term projects E R A Y U Y G U N whose development processes are at least 6 months long and making investment to enable this will not only S E N I O R P U B L I S H I N G M A N A G E R contribute to maturity of the sector but also ensure eventual fulfilment and proliferation of positions such as F U N P A C G A M E S Game Design, Level Design, Monetization, and Live Operations, which is one of the biggest deficits in our sector. We wish that 2021 will be a year in which we see our unnoticed weaknesses and make efforts to improve them.
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
First of all, congratulations everyone for completing the 2020 safe and sound. We did it. Many sectors including the gaming sector went through radical changes in this period when we had the weirdest days of our lives. Online casual games, which we are used to see on mobile platforms, started making an impact on all platforms with the increased amount of request for games at from every walk of life during the period of pandemic. We’re going through a period in which low-budget games have bigger success than huge-budget games. In the forthcoming period, we’ll see what type of impacts this situation will have on the gaming sector together.
Besides, big acquisitions in Turkey by the global companies both draw global attention for Turkey and present C İ H A N A Ğ A G İ Ş İ a source of motivation for Turkish game producers. We see more local startups related to digital games as O V E R S E A S P U B L I S H I N G days pass. This is something that we really want to see for years and a source of happiness for all of us. It’s no D I R E C T O R more a romantic approach to expect for digital game projects to make an impact in the world rather than just W I Z A R D G A M E S Turkey in a short period of time. As Wizard Games, we’ll speed up our Turkey-specific investments in 2021 to be a part of Turkish gaming sector, which quickly grows in all aspects.
I think that the increase we saw most clearly with the release of new games by Riot and many other gaming companies in 2020 was of service to streaming and youtuber sectors. We can say that the gaming sector really had a golden year even if many areas were closed or became smaller due to COVID-19 especially in the group of other sectors. Due to pandemic in 2020, both the number of new users and current games and surely, the number of alternatives specific to influencer marketing increased in the gaming sector. So, we look forward to seeing new talented figures and streamers also in 2021 and believe that we’ll see more due to acceleration it gains accordingly. If we exemplify that we convert overall marketing efforts of brands that start advertising efforts in the gaming sector in 2020 into show-like formats, we can say that the new figures in the world of Twitch and YouTube within this year have professionally created a new career path and business line. B Ü Ş R A S U T Ü R E Y Y E N M A R K E T I N G & T A L E N T M A N A G E R With 2021, we entered a year in which we wish the developments in the marketing world continue at the same G A M I N G I N T U R K E Y speed and frequency, and we’re following the developments. See you in the next report.
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
The rise of interest in gaming due to large purchases and lockdown was great for the sector in 2020. However, many games had delays and postponements due to shift to remote working in less than no time and health measures. We’re going through a period in which entertainment moved from streets to homes and cinema and tv contents fell short. Pandemic also moved the gaming from entertainment sector to needs sector.
As Jib Games, we consider qualified human resources as one of the biggest problems of Gaming Sector in Turkey. Therefore, we realized Jib Academy to encourage newly graduated young talents to develop games. In 2021, we’d like to provide physical training in addition to our online tutorials. We have a human relations expert working only on this matter to be able to reach more people.
Polity has further accelerated due to 2 very valuable investments in 2020 and Jib Academy. Polity, on which T U N G A S A N A L P C E O & F O U N D E R we’re working for 2 years, is a multi-user platform to host tens of different games on it. Players can establish J I B G A M E S and manage their own countries and choose one of tens of occupations. Moreover, the character they create can continue the game when they’re not in game. Besides, we’ll present training focused contents in the next period on Polity and by making use of the technology it contains. We intend to introduce Polity to Tier1 players at first on Steam this year and then on mobile platforms.
We are excited by the growth and continued innovation of the games industry in Turkey. In 2020 we saw further acquisitions of leading Turkish developers, which highlighted the momentum of our local gaming industry and speaks further to the global significance of Turkey as a center of excellence in game development. Behind great games, developers of all sizes are using AWS Game Tech to build games faster, operate smarter, and create immersive experiences for players all over the world. Today, we see thousands of game developers are utilizing cloud technology to invent and deliver the next generation of games. They are breaking free from traditional on-premises solutions, moving production processes to the cloud, using data and analytics to better understand player experiences, and building connected worlds that scale to millions of players at launch and support milli-second low latency multiplayer sessions, wherever and however they play. U M U T E R S A R A Ç As we move into 2021, mobile game developers will continue to thrive, and the next generation of hardware A M A Z O N W E B S E R V I C E S ( A W S ) and GPU’s will see a flurry of new PC and console projects. This will likely prompt a rise in the number of T E R R İ T O R Y M A N A G E R accelerators, incubators and VCs working with game developers, giving a welcomed boost to the number of - T U R K E Y game studios numbers in the startup ecosystem.
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
W e s p e n t 2 0 2 0 m o s t l y a t o u r h o m e s d u e f o r t h e r e a s o n s y o u k n o w . W e t r i e d t o m a n a g e a n y t h i n g f r o m o u r b u s i n e s s e s t o l i v e s u n d e r t h e s a m e r o o f . T h i s l e d t o m a n y i n n o v a t i v e a p p r o a c h e s a n d s o l u t i o n s . A s I a l w a y s s a y , t h e d e f i n i t i o n o f i n n o v a t i o n i s a s f o l l o w s : i t ’ s t h e p r o c e s s o f n e c e s s a r i l y r e a l i z i n g t h e i d e a s g e n e r a t e d i n s h o r t a n d t o u g h t i m e s . M a n y s e c t o r s s u c h a s m u s i c , i d e a ( a g e n c y ) m a d e f u r t h e r i n v e s t m e n t s i n t o t e c h n o l o g y s o t h a t t h e y c a n s u r v i v e . F o r i n s t a n c e , w e c o n v e r t e d m u s i c p r o d u c t i o n i n t o a n o n l i n e f o r m a t . W e c o m p l e t e d t h e r e c o r d s d i g i t a l l y i n s t e a d o f m e e t i n g i n t h e s a m e s t u d i o e n v i r o n m e n t . W e m o v e d o u r e n t e r t a i n m e n t n e e d s t o d i g i t a l e n v i r o n m e n t f o r p r e s e r v i n g o u r p s y c h o l o g y w h i l e d o i n g o u r b u s i n e s s w i t h t e c h n o l o g y . W e m o v e d a l m o s t a n y t h i n g f r o m c o n c e r t s , m a t c h e s / g a m i n g t o u r n a m e n t s t o c o n v e r s a t i o n s w i t h f r i e n d s t o o n l i n e e n v i r o n m e n t . W e a l l s u f f e r e d C E N K Ç E L E B İ O Ğ L U a n d a r e s u f f e r i n g f r o m i t s n e g a t i v e a s p e c t s a n d d i f f i c u l t i e s . O n t h e o t h e r h a n d , i t h a d p o s i t i v e F O U N D E R C O M P O S E R o u t c o m e s s u c h a s m o r e d e d i c a t e d u s e o f t i m e , i n c r e a s e i n t h e a m o u n t o f c o n c u r r e n t w o r k s , a n d m o r e 2 5 M 2 i m p o r t a n t l y , g e n e r a t i o n o f e f f e c t i v e b u s i n e s s r e s u l t s i n m y o p i n i o n . I w i s h w e h a d n ’ t s u f f e r e d f r o m s u c h a p a n d e m i c f o r t h e s e p o s i t i v e d i s c o v e r i e s . I h o p e t h a t o u r l i v e s w i l l r e t u r n t o t h e i r r e g u l a r c o u r s e s o o n , b u t I d o n ’ t t h i n k t h a t w e ’ l l c h a n g e t h e s e b u s i n e s s m a n n e r s a n d e n t e r t a i n m e n t c o n s u m p t i o n m o d e l s e v e n t h e n .
I t h i n k t h a t t h e g a m i n g s e c t o r m a d e g r e a t p r o f i t i n t h e l i g h t o f a l l t h e s e d e v e l o p m e n t s . G a m i n g i n d u s t r y , w h i c h i s o n e o f t h e s e c t o r s t h a t a l l o w p e o p l e t o h a v e g o o d t i m e a t t h e i r h o m e , h a s a l r e a d y p a s s e d t h e f i l m i n d u s t r y . G a m i n g c o m p a n i e s c o n t i n u e g a m e p r o d u c t i o n a t f u l l s p e e d w i t h t h e a d v a n t a g e o f p r o d u c t i o n i n c l o s e d a r e a s a n d o n l i n e u n l i k e m a n y o t h e r p r o d u c t i o n a r e a s . T h a t i n c r e a s e d t h e n u m b e r o f o u r o p t i o n s , w h i c h w a s a l r e a d y h i g h . T h e g a m i n g s e c t o r , w h i c h g o t i n t o a l o t o f a c t i o n w i t h P S 5 a n d n e w X b o x s e r i e s , h a d a g o o d y e a r o n b o t h g a m i n g p a r t a n d e - s p o r t s p a r t i n 2 0 2 0 . W e c r e a t e a n d c o n s u m e t o g e t h e r d u e t o t h e t e c h n o l o g y . . . M y e x p e c t a t i o n f r o m 2 0 2 1 i s t o m e e t a g a i n i n t h e e - s p o r t s t o u r n a m e n t s w h e r e w e o v e r f l o w i n t h e c r o w d o n c e t h e p a n d e m i c e n d s a s w e p l a y e d o u r g a m e s h e a l t h i l y a t t h e c o m f o r t o f o u r h o m e s w i t h p l e a s u r e . I w i s h e v e r y o n e h e a l t h y , b e a u t i f u l d a y s w i t h p l e n t y o f p l a y e r s !
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
As DLive, we were ready for a rapid growth while planning for 2020, but start of the pandemic and the lockdown very quickly led us and the sector up to an utterly different point. The fact that people spend more time at home caused a significant change in the way people experience new things. We focused on the people who entered into this world for the first time by closely monitoring this process, and created content for people who were recently introduced to our sector along with existing investments into games and streamers. We enjoyed the excitement of the cancelled European cups with a big online football tournament joined by 24 celebrities and football players in the first days of the lockdown period. Starting with this, our events during the lockdown introduced an important audience who has never watched online game streams to our sector. With the extension of the lockdown period and faster integration of the people to the digital world, not only people who consume content but also those who create content have increased considerably. Focused on a few games only before the lockdown, online streaming sector has evolved into a field where M E T İ N R E D J E P İ D L I V E G L O B A L many more games draw attention due to the fact that people spent more time playing games and new players C O M M U N I T Y joined. Non-game streams and sectoral streams also had a chart of big growth. Even if these developments are M A N A G E R A N D triggered by the pandemic, we believe that people will continue their experience after the lockdown, and that G R O W T H D I R E C T O R lockdown period didn’t create a temporary hype and only accelerated the adaptation process. We intend to sustain our growth chart without slowing down in 2021.
2020 has been a year in which global gaming sector ramped up with the expansion of the player community due to pandemic. Turkish game developers also made use of this movement and achieved great success worldwide. As MadRooster Game Audio Lab, we worked hard too, and involved in some of these successful projects with our sound and music. In 2021, differentiating in the eyes of the users will be more difficult in this market where competition gets tougher day by day. Therefore, sound design and music production, which is a significant part of the game development, will have more impact than ever for the games to stand out. We’re
sure that it will be a year in which we’ll unveil many new global brands.
E R C Ü M E N T S U B A Ş I & F E R İ D U N E M R E D U R S U N M A D R O O S T E R G A M E A U D I O L A B F O U N D E R S
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T h e N e w N o r m a l , V a l o r a n t , C y b e r p u n k 7 7 . T h o s e t h r e e h e a d l i n e s w e r e t h e m o s t i m p a c t f u l o n e s i f w e a r e t o t a l k a b o u t g a m i n g i n d u s t r y i n 2 0 2 0 . A s t h e t i m e w e s p e n d o u t s i d e h a s b e e n l i m i t e d d u e t o t h e l o c k d o w n s a l l o v e r t h e w o r l d , t h e t i m e w e s p e n d f o r g a m e s i n c r e a s e d f o r e v e r y o n e e v e n t h o u g h s l i g h t l y o r d r a s t i c a l l y . D i g i t a l m a r k e t i n g , e v e n t s a n d c o n t e n t b e c a m e a s t r o n g f o o t h o l d o v e r t h e p a s t d e c a d e f o r g a m i n g a n d e s p o r t s . D u e t o t h e f a c t , g a m i n g i n d u s t r y s h o w e d a g r e a t a g i l i t y t o a d a p t i t s e l f t o t h e n e w n o r m a l .
V a l o r a n t m a d e f l a s h y e n t r a n c e t o t h e e s p o r t s . B e c o m e o n e o f t h e m o s t p o p u l a r F P S g a m e s i n t h e m a r k e t i f i t ’ s n o t t h e t o p . T h e l o c a l i z a t i o n a n d o v e r a l l o r g a n i z a t i o n e x p e r i e n c e R i o t h a s f r o m L o L Ö Y K E C A N A S A A D p l a y e d a n i m p o r t a n t p a r t o f t h e s u c c e s s f u l s t a r t o f V a l o r a n t . E S P O R T S M A R K E T I N G E X E C U T I V E C y b e r p u n k 7 7 u n f o r t u n a t e l y c o u l d n ’ t m e e t t h e e x p e c t a t i o n s o f t h e f a n s . I t ’ s h a r d t o s a y t h a t i f t h e B E N Q p r o b l e m w a s t h e o v e r s t a t e d h y p e o r t h e p r e m a t u r e s t a t e o n t h e r e l e a s e o f t h e g a m e w i t h g i g a n t i c b u g s a n d g l i t c h e s o r b o t h … O n t h e o t h e r h a n d , A C V a l h a l l a p l a y e d h i s p a r t s i l e n t b u t d e a d l y . E v e n t h o u g h t h e f a n s c r i t i c i z e d t h e A s s a s s i n V i k i n g c o n c e p t i n t h e b e g i n n i n g , t h e g a m e a c t u a l l y g o t v e r y p o s i t i v e c r i t i c i s m a f t e r t h e r e l e a s e .
I n 2 0 2 1 , w e w i l l w i t n e s s a n e w r i v a l r y , C S : G O – V a l o r a n t , a s i t w a s a f a i r c o m p e t i t i o n i n b e t w e e n D o t a – L o L w h i c h p u s h e s b o t h f r a n c h i s e f u r t h e r u n t i l n o w . C S : G O w a s d o m i n a t i n g t h e F P S G a m e s g e n r e s o l o n g , i t b e c a m e m o n o t o n o u s a n d “ f o r g o t t e n b y v a l v e ” s o m e f a n s s a y s . I t h i n k a s t h e v i s i b i l i t y o f V a l o r a n t i n c r e a s e s i n t h e m a r k e t , V a l v e w i l l h a v e t o m a k e s o m e m a j o r a c t i o n s t o g e t i n c o m p e t i t i o n .
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TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
W e w i t n e s s e d t h a t t h e i n t e r e s t i n T u r k i s h g a m e m a r k e t i n c r e a s e d a t a n u n p r e c e d e n t e d p a c e a s t h e g a m i n g s e c t o r g r o w s q u i c k l y i n 2 0 2 0 . A s L o c p i c k , o n e o f t h e g r e a t e s t s o u r c e s o f e v i d e n c e w a s t h e f a c t t h a t t h e n u m b e r o f o u r g a m e l o c a l i z a t i o n p r o j e c t s i n c r e a s e d e x p o n e n t i a l l y a n d m o r e c o m p a n i e s t h a n e v e r c o n t a c t e d u s t o b e a b l e t o o f f e r t h e i r g a m e s t o t h e n e w p l a y e r s w i t h l o c a l i z a t i o n i n t o T u r k i s h l a n g u a g e .
W e s a w t h a t c o m p e t i t i v e g a m e s t h a t a r e b o t h f r e e - t o - p l a y a n d l o c a l i z e d i n t o T u r k i s h l a n g u a g e s u c h a s L e a g u e o f L e g e n d s , F o r t n i t e , a n d V a l o r a n t w e r e i n t o p d e m a n d i n T u r k e y t h i s y e a r a s w e l l . H o w e v e r , I t h i n k t h a t b r e a k t h r o u g h s s u c h a s G a m e P a s s a n d G e F o r c e N o w w i l l r e m o v e t w o b a r r i e r s ( h a r d w a r e A L İ B A R U T Ç U O Ğ L U a n d p r i c i n g ) i n t i m e f o r p l a y e r s i n o u r c o u n t r y t o b e a b l e t o e x p e r i e n c e v a r i o u s g a m e s . T h e l a n g u a g e L O C P I C K C O - F O U N D E R b a r r i e r , w h i c h i s t h e t h i r d b a r r i e r , i s b e i n g r e m o v e d a s m o r e c o m p a n i e s t u r n t o l o c a l i z a t i o n i n t o & C E O T u r k i s h l a n g u a g e e v e r y d a y .
O n t h e o t h e r h a n d , 2 0 2 0 h a s a l s o b e e n a y e a r i n w h i c h o u r l o c a l g a m e d e v e l o p e r s q u i c k l y c o v e r e d a l o t o f g r o u n d . O u r c o u n t r y ’ s s u c c e s s i n t h e f i e l d o f h y p e r - c a s u a l g a m e s i s a l r e a d y a p p a r e n t . W e h o p e t o s e e s i m i l a r s u c c e s s i n c r e a s i n g l y m o r e o f t e n w i t h p c a n d c o n s o l e g a m e d e v e l o p e r s .
A s L o c p i c k , w e k e e p i n t o u c h w i t h l o c a l a n d i n d e p e n d e n t g a m e d e v e l o p m e n t t e a m s a n d d o o u r b e s t t o b e a b l e t o s u p p o r t t h e m a c c o r d i n g l y . W e ’ l l c o n t i n u e t o s h a r e o u r k n o w - h o w a n d r e s o u r c e s w i t h o u r i n d e p e n d e n t g a m e d e v e l o p e r s s o t h a t t h e y c a n e x p a n d w o r l d w i d e i n 2 0 2 1 .
W e i n t e n d t o p r o v i d e m o r e s u p p o r t t h a n e v e r i n 2 0 2 1 t o o u r d e v e l o p e r s i n t h e f i e l d s r a n g i n g f r o m n a r r a t i v e s t o v o c a l i z a t i o n , a r t s d e s i g n t o o r i g i n a l m u s i c p r o d u c t i o n f o r g a m e s d e v e l o p e d b y o u r c o u n t r y s o t h a t t h e y h a v e h i g h e r p r o d u c t v a l u e s i n a n y f i e l d .
1 5 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T u r k i s h g a m i n g s e c t o r w o u l d a c h i e v e g r o w t h i n 2 0 2 0 a s i n 2 0 1 9 a s a r e s u l t o f s t a n d a r d e x p e c t a t i o n s . H o w e v e r , t h e p a n d e m i c h a d n ’ t b e e n p l a n n e d . T h i s p e r i o d c a u s e d t h e s e c t o r g o b e y o n d t h e s t a n d a r d g r o w t h c u r v e i n t e r m s o f b o t h t u r n o v e r a n d t h e n u m b e r o f p l a y e r s . A t t h i s p o i n t , o n l i n e g a m i n g e c o s y s t e m e x p a n d e d w h i l e o r g a n i z a t i o n s a n d c a f e s i n t h e o f f l i n e w o r l d w e r e b a d l y d a m a g e d i n t h i s p r o c e s s a s m a n y p l a c e s w e r e c l o s e d d o w n . T h e r e f o r e , g a m i n g s e c t o r i t s e l f h a d t o i n v e n t n e w d i g i t a l c h a n n e l s . A s G a m i n g i n T u r k e y , w e h a v e b e e n t r y i n g t o t e l l t h e b r a n d s o v e r t h e y e a r s t h a t t h e a u d i e n c e i n g a m i n g s e c t o r i s a c t u a l l y t h e a u d i e n c e t h e y w a n t t o r e a c h o n v i a v a r i o u s m e d i a . I n 2 0 2 0 , w e s a w t h a t b r a n d s r e a l i z e d t h a t a n d s h i f t e d t h e i r m a r k e t i n g i n v e s t m e n t f r o m o u t d o o r s t o d i g i t a l g a m e s . W e c a n ’ t d e n y t h a t t h i s w i l l i n c r e a s i n g l y c o n t i n u e i n 2 0 2 1 . S e c t o r w i l l k e e p g r o w i n g g l o b a l l y U L U Ç A L İ K I R A N G İ L a n d i n T u r k e y . T h i s g r o w t h i n d i c a t e s t h a t a d v e r t i s e m e n t s p e n d i n g a l s o n e e d s a c h a n g e n o w . J u s t l i k e H E A D O F G A M I N G I N T U R K E Y s h i f t f r o m c o n v e n t i o n a l m e d i a t o d i g i t a l , a p a r t o f t h e d i g i t a l m u s t s h i f t t o w a r d s g a m e s . I t ’ s n o r m a l f o r b r a n d s t o f a l l b e h i n d i n a p e r i o d w h e n c o n v e n t i o n a l a d a g e n c i e s y e t f a i l t o g e t a h o l d o f g a m i n g s e c t o r , b u t t h e r e a r e c o m p a n i e s a l l o w i n g f o r b r a n d s a n d p l a y e r s t o m e e t . N o w , i t ’ s t i m e f o r b r a n d s t o l e a v e t h e i r c o m f o r t z o n e .
I t ’ s c l e a r t h a t w e h a v e d i f f e r e n t m e a n s o f a c c e s s i n g p l a y e r s w i t h t h e i n c r e a s e i n i n t e r n e t s p e e d o v e r t h e n e x t y e a r s , b u t I t h i n k t h a t s e c t o r w i l l c o n t i n u e i t s g r o w t h t h r o u g h g a m e s a g a i n r a t h e r t h a n t h e p l a t f o r m s a s m o r e g a m e s w i l l b e r e l e a s e d f o r t h e i n c r e a s e d n u m b e r o f p l a y e r s i n 2 0 2 1 . A t t h i s p o i n t , T u r k e y w i l l b e t h e s t a r t i n g p o i n t f o r c o m p a n i e s d u e t o i t s y o u n g p o p u l a t i o n a b o v e t h e a v e r a g e o f E u r o p e a s w e l l a s t h e f a c t t h a t i t ’ s a t r a n s i t i o n r o u t e f o r E u r o p e a n d h a s i m p a c t o n t h e T u r k i c R e p u b l i c s . H a v i n g s t a r t e d i t s j o u r n e y i n a s m a l l r o o m 5 y e a r s a g o , G a m i n g i n T u r k e y w i l l c o n t i n u e t o r e i n f o r c e i t s l i n k t o t h e g a m i n g s e c t o r w i t h o p e r a t i o n s s p a n n i n g o v e r 3 c o n t i n e n t s i n 2 0 2 1 a n d w e ’ l l c o n t i n u e t o i n t r o d u c e v a r i o u s p l a y e r s t o g a m e s . E v e n t h o u g h t h e s t e p s w e w e r e a b o u t t o t a k e i n t h e M i d d l e E a s t w e r e d e l a y e d i n 2 0 2 0 , i t s e e m s t h a t 2 0 2 1 w i l l w i p e t h i s d e l a y o u t . P a r t i c u l a r l y , c e r t a i n a r e a s o f i n t e r e s t i n E u r o p e d r a w t h e a g e n c y ’ s a t t e n t i o n . A s G a m i n g i n T u r k e y , w e h a v e a t e a m t h a t m a k e s g o o d u s e o f t h e o p p o r t u n i t i e s , a n d w e ’ l l k e e p e x p a n d i n g b y a d d i n g n e w c o l l e a g u e s t o t h i s s t r o n g t e a m i n 2 0 2 1 . I w i s h t h a t 2 0 2 1 i s a y e a r o f b o t h w e l f a r e a n d s u c c e s s f o r a n y o n e .
1 5 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 h a s b e e n a y e a r i n w h i c h T u r k i s h g a m e s e c t o r m a d e g r e a t p r o g r e s s . S p e c i f i c a l l y t h e s u c c e s s a n d s a l e s i n m o b i l e g a m e p r o d u c t i o n a n d s t r e a m i n g m a d e t h e i n v e s t o r s a n d b u r e a u c r a c y p a y p a r t i c u l a r a t t e n t i o n t o t h e g a m i n g s e c t o r . I t ’ s y e t d i f f i c u l t t o s a y t h a t i t h a s b e c o m e a n i n d u s t r y , b u t I b e l i e v e t h a t w e ’ v e g o t o v e r a v e r y c r i t i c a l t h r e s h o l d : N o w , t h e g a m i n g s e c t o r h a s a s o c i o - e c o n o m i c c o r r e s p o n d e n c e i n o u r c o u n t r y . F r o m t h i s p o i n t o n , i t ’ s i n o u r p o w e r t o t u r n o u r s e c t o r i n a m u l t i - l a y e r e d i n d u s t r y w h e r e p r o d u c t i o n o f i n t e l l e c t u a l p r o p e r t y i s f u r t h e r v a l u a b l e . O n t h e o t h e r h a n d , I t h i n k t h a t h y p e r - c a s u a l b u s i n e s s m o d e l h a s m a d e a v e r y g o o d t r a n s i t i o n i n t o t h e p r o d u c t i o n e c o s y s t e m o f o u r c o u n t r y . I t h a s e n a b l e d a g r e a t s t a r t i n g p o i n t f o r m a n y y o u n g e n t r e p r e n e u r s t o e n t e r t h e s e c t o r . F A R U K F U R K A N A K I N C I F I B E R G A M E S M o b i l e g a m e p r o d u c t i o n w i l l c o n t i n u e i n c r e a s i n g l y i n 2 0 2 1 , b u t i n n o v a t i v e s t u d i o s w i l l s t a n d o u t m o r e F O U N D I N G P A R T N E R a m o n g t h e c r o w d . D e v e l o p i n g v i s i b l e g a m e s f o r p l a y e r s , r e g a r d l e s s o f i t s t y p e s u c h a s h y p e r - c a s u a l , c a s u a l o r m i d - c o r e , b e c o m e s m o r e d i f f i c u l t d a y b y d a y . T h e n u m b e r o f c o n t e n t s u p l o a d e d i n t o t h e a p p s t o r e s p e r d a y i s c o n s t a n t l y o n t h e r i s e . S o , e s p e c i a l l y t h e d e s i g n e r s w h o d e v e l o p i d e a s f o r m a i n g a m e m e c h a n i c s , l e v e l d e s i g n e r s , a r t s d e s i g n e r s w i l l b e t h e o u t s t a n d i n g d e p a r t m e n t s i n g a m e p r o d u c t i o n . F i n a l l y , b e i n g a b l e t o d r a w t h e p l a y e r i n t o a g a m e a n d t h e n k e e p i n g t h a t p l a y e r i n - g a m e t h o u g h l i v e o p e r a t i o n s w i l l b e c o m e m o r e d i f f i c u l t t h a n i t i s b e f o r e . I t h i n k t h a t t e a m s w o r k i n g i n c o o r d i n a t i o n w i t h e a c h o t h e r , a n d s t u d i o s t h a t c a n t r a n s f e r t h e i r c r e a t i v e a n d i n t e l l e c t u a l p r o c e s s e s c l e a r l y i n t o p r a c t i c e w i l l a c h i e v e s u c c e s s .
O u r c o u n t r y p r e s e n t s v i t a l o p p o r t u n i t i e s f o r b o t h l o c a l a n d f o r e i g n i n v e s t o r s . D o o r s t o a r o c k s o l i d s e c t o r t h a t i s n o t a f f e c t e d b y p a n d e m i c o r c r i s i s w e r e o p e n e d f o r t h e m . T h e r e s i l i e n c y a n d s u s t a i n a b i l i t y o f t h e c r e a t i v e c o n t e n t s e c t o r s h a s b e e n p r o v e d o n c e m o r e i n t h i s p a n d e m i c e n v i r o n m e n t f o r m a n y p e o p l e o r o r g a n i z a t i o n s t h a t a r e k n o w n t o b e s k e p t i c a l a b o u t t h e s e c t o r u n t i l t o d a y . A n y i n v e s t o r w h o c a n e s t a b l i s h a n o r g a n i c b o n d w i t h i t s s t u d i o w i l l g a i n s u c c e s s .
1 6 0 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
I n 2 0 2 0 , t h e w o r l d w i t n e s s t h e t h i n g s t h a t i t h a s n e v e r s e e n b e f o r e … a s t h e h u m a n i t y , w e f o u n d o u r s e l v e s i n t h e f i r s t y e a r o f a d y s t o p i c f u t u r e f r o m t h e D e u s E x , a m e m o r a b l e s c i - f i g a m e , a l l t o g e t h e r . I t w a s q u i t e n a t u r a l t h a t t h e g a m e s c a m e i n t o p r o m i n e n c e a s t h e o n l y o c c u p a t i o n t h a t w i l l e n s u r e g e t t i n g r i d o f t h e s t r e s s c a u s e d b y t h e s i t u a t i o n f o r p e o p l e w h o s u d d e n l y f o u n d t h e m s e l v e s d e p r i v e d o f s o c i a l l i f e t h a t t h e y a r e u s e d t o . W e f o u n d a w a y o f f e e l i n g g o o d e i t h e r i n t h e w o r l d o f s o p h i s t i c a t e d w o r l d o f v i r t u a l r e a l i t y o r i n t h e e a s y t o p l a y y e t r e l a x i n g h y p e r - c a s u a l g a m e s .
C o n s e q u e n t l y , 2 0 2 0 w a s a p o s i t i v e y e a r f o r T u r k i s h g a m i n g s e c t o r a s w e l l . T h e f a c t t h a t f i r s t u n i c o r n o f T u r k e y i s a g a m i n g c o m p a n y ( P e a k ) , y o u n g c o m p a n i e s t h a t s o l d s h a r e s f o l l o w i n g a v e r y g o o d S İ N A N A K K O L p o s i t i o n i n t e r m s o f v a l u a t i o n i n a v e r y s h o r t p e r i o d o f t i m e ( R o l l i c ) , a n d a P C g a m e t h a t a c q u i r e d a F I B E R G A M E S F O U N D I N G P A R T N E R c o m m u n i t y a n d s a l e s s u p p o r t a t a s u f f i c i e n t l e v e l f o r c o m p e t i n g a g a i n s t A A A g a m e s ( M o u n t & B l a d e B a n n e r l o r d ) m a d e t h e p l a y e r s i n t h e s t a t i c e c o n o m y o f o u r c o u n t r y b o r e i n t o g a m i n g s e c t o r . O u r c o u n t r y s t a r t e d c o m p e t i n g f o r t h e w o r l d l e a d e r s h i p i n t h e c a t e g o r y o f h y p e r - c a s u a l g a m e s i n t e r m s o f b o t h p r o d u c t i o n r a t e a n d q u a l i t y , a n d f o r e i g n e x c h a n g e i n f l o w . T h e s e w e r e t h e d e v e l o p m e n t s t h a t w i l l p a v e t h e w a y f o r a n d g e a r u p t h e n e w s u c c e s s s t o r i e s i n t h e g a m i n g s e c t o r o f o u r c o u n t r y i n t h e s h o r t a n d m i d - t e r m .
I b e l i e v e t h a t T u r k i s h g a m i n g s e c t o r w i l l g r o w w i t h o u t s l o w i n g d o w n i n 2 0 2 1 . M a y b e , w e ’ l l n o t t a l k a b o u t b i g f i n a n c i a l f i g u r e s a s w e d i d i n 2 0 2 0 , b u t w e ’ l l f r e q u e n t l y h e a r s m a l l a n d m e d i u m s i z e d c o m p a n y a c q u i s i t i o n s , m e r g e r s a n d n e w s u c c e s s s t o r i e s , a n d t h i s w i l l b e j u s t t h e b e g i n n i n g o f a s t o r y o f g r o w t h i n T u r k i s h g a m i n g s e c t o r ! O u r g a m i n g s e c t o r t h a t g r o w s c o n s t a n t l y a s t h e l a c k o f e x p e r i e n c e d s t a f f , w h i c h w e c u r r e n t l y s u f f e r f r o m , i s m a d e u p f o r b y b o t h u n i v e r s i t i e s a n d t h e y o u n g p e o p l e w h o i m p r o v e t h e m s e l v e s , a n d n e w i n i t i a t i v e s m e e t s i n g l e - m i n d e d i n v e s t o r s , w i l l p r o c e e d t o w a r d s b e i n g o n e o f t h e m o s t i m p o r t a n t e c o n o m i c a c t o r s i n T u r k e y , w h i c h w e s t a t e d i n q u i e t u n t i l t o d a y .
I k n o w t h a t w e h a d a t o u g h y e a r . H o w e v e r , w e ’ r e y e t a t t h e b e g i n n i n g o f o u r j o u r n e y f o r t h e h a r d w o r k i n g , a m b i t i o u s a n d y o u n g T u r k i s h g a m i n g s e c t o r , a n d t h e r o a d a h e a d i s q u i t e b r i g h t .
1 6 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
T h e p a n d e m i c t h a t a f f e c t e d o u r l i v e s b y a l l m e a n s i n 2 0 2 0 h a d b o t h p o s i t i v e a n d n e g a t i v e i m p a c t s o n g a m i n g s e c t o r . P o s t p o n i n g b i g p r o d u c t i o n s d u e t o r e s t r i c t i o n s a n d s o c i a l d i s t a n c e r u l e s w a s b r o u g h t t o a g e n d a w h i l e s o m e g a m e s w e r e r e l e a s e d i n a n i n c o m p l e t e s t a t u s . W e w i t n e s s e d t h a t p e o p l e s h o w m o r e i n t e r e s t i n o l d - f a s h i o n e d g a m e s a n d o n l i n e g a m e s i n t h e s e d a y s w h e n w e s t a y a t h o m e . P l a y e r s l i k e m e , w h o p r e v i o u s l y d i d n ’ t h a v e m u c h t i m e t o t r y o u t o l d e r g a m e s , h a d t h e o p p o r t u n i t y t o d o s o . I n c r e a s e d i n t e r e s t i n o n l i n e g a m e s a l l o w e d f o r f u r t h e r g r o w t h a n d d e v e l o p m e n t o f o n l i n e g a m i n g s e c t o r .
I n c r e a s e i n p l a y e r s u p p o r t r e q u e s t s w e r e o b s e r v e d a r o u n d t h e w o r l d w i t h t h e i n c r e a s e i n t h e n u m b e r B U R A K A K A R o f e x p e r i e n c e s . S o m e g a m i n g c o m p a n i e s p r e f e r r e d t o e x t e n d s u p p o r t h o u r s w h i l e o t h e r s c h a n g e d t h e D I R E C T O R O F O P E R A T I O N S - C C M r e s p o n s e t i m e s t o b a l a n c e t h e c o s t s . A s T e l e p e r f o r m a n c e , w e e x p a n d e d o u r p l a y e r s u p p o r t t e a m s b y T E L E P E R F O R M A N C E c o n s i d e r i n g t h e s e r i o u s d e m a n d g r o w t h i n T u r k e y w h i l e m o n i t o r i n g a l l t h e s e c h a n g e s c l o s e l y . W e b o t h p r i o r i t i z e d t h e h e a l t h o f o u r e m p l o y e e s a n d t h e i r f a m i l i e s s i n c e t h e f i r s t d a y o f t h e p a n d e m i c , a n d i n c r e a s e d t h e b u s i n e s s s u s t a i n a b i l i t y o f o u r b r a n d s . T h e t e l e w o r k i n g m o d e l w e b u i l t h e l p e d u s i n c r e a s e t h e m o t i v a t i o n o f o u r p l a y e r s u p p o r t t e a m s a s w e l l a s m a x i m i z e o u r e f f i c i e n c y .
I n 2 0 2 1 , w e e x p e c t t h e p a n d e m i c t o t a p e r o f f a n d g a m i n g s e c t o r t o a c h i e v e g r o w t h i n o u r n e w n o r m a l b y b e i n g m o r e s u c c e s s f u l d u e t o t h e l e a r n i n g s . O t h e r t h e o t h e r h a n d , w e h o p e t h a t a l l b i g o r g a n i z a t i o n s t h a t w e r e c a n c e l l e d o r h e l d o n l i n e t o c o m e b a c k i n t o o u r l i v e s .
1 6 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
2 0 2 0 , l a s t y e a r , h a s b e e n a y e a r t h a t a f f e c t e d t h e e n t i r e w o r l d d e e p l y , c o u l d n ’ t b e p r e d i c t e d a n d r e s u l t e d i n l o s s e s r e g a r d l e s s o f t h e s e c t o r s . I n 2 0 2 0 , g a m e s s t a r t e d t o a p p e a l t o p e o p l e f r o m a l m o s t a n y g e n e r a t i o n , a n d m a n a g e d t o b e a f i e l d i n w h i c h p e o p l e s p e n t m u c h m o r e t i m e t h a n t h e p a s t y e a r s . P l a y t i m e s , i n - g a m e p u r c h a s e s a n d n a t u r a l l y t h e o v e r a l l g a m i n g s e c t o r m a n a g e d t o t a k e i t s p l a c e a m o n g t h e r i s i n g s t a r s i n 2 0 2 0 .
C o n s i d e r i n g t h e c o n d i t i o n s o f t h e p a s t y e a r , i n c r e a s e i n s o c i a l m e d i a u s a g e i s a l s o a m o n g t h e v i s i b l e s t a r s . P e o p l e v i s i t e d s o c i a l m e d i a c h a n n e l s m u c h m o r e f r e q u e n t l y , g e n e r a t e d c o n t e n t a n d l e v e l l e d u p t h e i r i n t e r a c t i o n s w i t h e a c h o t h e r , t h r o u g h o u t t h e p e r i o d i n w h i c h t h e y s t a y e d a t h o m e . E - s p o r t s , B A T U H A N Ö Z M E N w h i c h i s t h e r i s i n g t r e n d i n t h e w o r l d , m a d e i t s m a r k m o r e c l e a r l y a s o f 2 0 2 0 . I t h a s b e c o m e a n H E A D O F C O M M U N I T Y & e c o s y s t e m i n t o w h i c h b r a n d s , c o m p a n i e s a n d l a r g e o r g a n i z a t i o n s s t a r t e d t o e n t e r . O f f l i n e I N T E R N A L o r g a n i z a t i o n s t h a t c a n ’ t b e h e l d d u e t o p a n d e m i c w e r e m o v e d t o o n l i n e e n v i r o n m e n t . B r a n d s O P E R A T I O N S o r g a n i z e d o n l i n e t o u r n a m e n t s a n d e v e n t s t o b o o s t i n t e r a c t i o n w i t h p l a y e r s , w h o s t a r t e d t o p l a y m o r e G A M I N G I N T U R K E Y o v e r t h e y e a r . S o m e c o r p o r a t e c o m p a n i e s h e l d i n t r a c o m p a n y o r i n t e r c o m p a n y o n l i n e t o u r n a m e n t s a n d e v e n t s t o b e a b l e t o p r o v i d e m o t i v a t i o n f o r t h e i r o w n s t a f f .
T h e u n a v o i d a b l e r i s e o f g a m i n g s e c t o r t h a t c o n t i n u e s o v e r y e a r s s e e m s t o s e t s a i l f o r n e w h o r i z o n s b y f u r t h e r a c c e l e r a t i n g a s o f 2 0 2 0 . G a m i n g s e c t o r i s a l l s e t t o b e c o m e o n e o f t h e b i g g e s t e c o s y s t e m s i n t h e w o r l d w i t h t h e p r o d u c e r s , s t r e a m e r s , a d v e r t i s e r s a n d b r a n d s i n i t .
1 6 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
C o m b i n e d w i t h t h e i m p a c t o f p a n d e m i c , i n c r e a s e d a c c e s s t o m o b i l e a n d d e s k t o p d e v i c e s w o r l d w i d e r e s u l t e d i n a n e x t r e m e m o m e n t u m f o r t h e g a m i n g s e c t o r i n 2 0 2 0 . O u r c o u n t r y t u r n s i n t o a n i n c r e a s i n g l y m o r e i m p o r t a n t m a r k e t i n t h e r e g i o n w i t h i t s d e n s e p o p u l a t i o n f o r t h i s r a p i d l y g r o w i n g s e c t o r .
A s N e s t D i l H i z m e t l e r i , w e h a d t h e o p p o r t u n i t y t o e x p e r i e n c e t h i s g r o w t h a t f i r s t h a n d b y r e n d e r i n g t r a n s l a t i o n , l o c a l i z a t i o n , c o p y w r i t i n g a n d q u a l i t y c o n t r o l s e r v i c e s a t 1 1 l a n g u a g e s s i n c e 2 0 1 6 . W e c o m p l e t e d l o c a l i z a t i o n p r o c e s s o f m a n y g a m e s i n c l u d i n g t h o s e g a m e s w h i c h m a n a g e t o b e r a n k e d a m o n g t h e t o p d o w n l o a d e d g a m e s i n t h e w o r l d a n d i n T u r k e y , a n d h e l p e d f o r e i g n g a m e s m e e t G Ö K Ç E N O R H A N m i l l i o n s o f T u r k i s h p l a y e r s a s w e l l a s m a d e a c o n t r i b u t i o n f o r T u r k i s h g a m e s t o b e i n t r o d u c e d t o B U S I N E S S D E V E L O P M E N T p l a y e r s f r o m v a r i o u s c o u n t r i e s i n t h e U S , E u r o p e , F a r E a s t a n d M E N A r e g i o n s . M A N A G E R N E S T L A N G U A G E W e d e f i n e d o u r m i s s i o n a s h e l p i n g T u r k i s h g a m i n g c o m m u n i t y g o b e y o n d t h e l a n g u a g e b a r r i e r t h o u g h S E R V I C E S g a m i n g f o c u s e d c o n t e n t g e n e r a t i o n a n d d i s t r i b u t i o n b y i n v o l v i n g i n g a m i n g p l a t f o r m p r o j e c t s o f t h e
w o r l d ’ s g i a n t s t h a t g a i n m o r e p r e s e n c e i n t h e g a m i n g s e c t o r i n a d d i t i o n t o g a m i n g c o m p a n i e s . A c c o r d i n g l y , w e c r e a t e d a e x c l u s i v e t e a m d e d i c a t e d t o t h e g a m i n g s e c t o r , c o m p r i s i n g 2 0 e m p l o y e e s i n c l u d i n g t r a n s l a t o r s , q u a l i t y c o n t r o l a n d d e s k t o p p u b l i s h i n g e x p e r t s , w i t h e x p e r t i s e i n g a m e l o c a l i z a t i o n i n 1 1 l a n g u a g e s . W e s e e t h a t a c c e s s t o g a m e s i n p l a y e r ’ s l a n g u a g e i s n o m o r e a r e q u i r e m e n t b u t a p r e - r e q u i s i t e f o r p l a y e r s p a r t i c u l a r l y i n t h e p a s t f e w y e a r s , a n d i n t h i s s e n s e , w e b e l i e v e t h a t m a k i n g g r e a t l o c a l i z a t i o n e f f o r t s i n c o r p o r a t i n g t a r g e t m a r k e t s a n d c u l t u r e s i s o n e o f t h e m o s t i m p o r t a n t s t e p s t o b e t a k e n b y a l l p r o d u c e r s a n d e c o s y s t e m s t a k e h o l d e r s t h a t w a n t t o e x p a n d t h e i r m a r k e t a n d g r o w t h e i r p r o d u c t i n 2 0 2 1 a n d l a t e r o n .
1 6 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
W i t h t h e i m p a c t o f p a n d e m i c , 2 0 2 0 p r o v i d e d t h e p l a y e r s w i t h a n a l l o w a n c e t o p u r c h a s e m o r e g a m e s . T h e g a m i n g s e c t o r , w h i c h i s u n r i v a l e d i n t h e c a t e g o r y o f “ e n t e r t a i n m e n t ” t h r o u g h o u t t h e y e a r , a l s o a c q u i r e d m a n y n e w p l a y e r s . P e o p l e d e v e l o p e d t h e i r p l a y e r i d e n t i t i e s w i t h f r e e g a m e s , w h i c h a r e b o t h e a s i l y a c c e s s i b l e a n d h a v e c h a r a c t e r i s t i c s o f a “ d e m o ” i n t o t h e g a m i n g s e c t o r . H o w e v e r , a n o t h e r i m p a c t o f t h e p a n d e m i c w a s a c t u a l l y t i m e i n a d d i t i o n t o a l l o w a n c e . T h e a c t i v i t y o f p l a y i n g g a m e s , w h i c h i s p r o b a b l y r a n k e d a s t h e t h i r d o r f o u r t h a c t i v i t y i n t e r m s o f e n t e r t a i n m e n t , r a n k e d u p t o f i r s t p l a c e f o r t h e p e o p l e . I t ’ s b e c a u s e t h e f i e l d s w h e r e p e o p l e c a n s p e n d t i m e a n d t h e e x p e r i e n c e t h e y p r o v i d e c o u l d n ’ t f i l l i n e m p t y t i m e . P e o p l e w h o j u s t j o i n e d t h e c o m m u n i t y w o n ’ t l o s e t h e i r i d e n t i t i e s w h e n t h i s p e r i o d i s o v e r , b e c a u s e m a n y p e o p l e r e a l i z e d t h a t g a m e s p r o v i d e d i f f e r e n t e x p e r i e n c e . E N İ S S A R G I N W h i l e m a n y a c t i v i t i e s i n t h e c a t e g o r y o f e n t e r t a i n m e n t w a s b a s e d o n e x p e r i e n c i n g t h e c o n t e n t , g a m e s M A R K E T I N G & B U S I N E S S D E V . a l l o w f o r t h o s e p a r t i c i p a t i n g i n t h e a c t i v i t y t o c r e a t e t h e i r o w n f i e l d o f e x p e r i e n c e . T h u s , i t a l l o w s f o r M A N A G E R p e o p l e w h o f o u n d t h e r i g h t g a m e f o r e n t e r t a i n m e n t e x p e r i e n c e t o h a v e a n e w i d e n t i t y t h a t t h e y c a n ’ t G A M I N G I N T U R K E Y g i v e u p o n .
T h e i m p a c t o f p a n d e m i c p r o m p t e d m a n y c o m p a n i e s t o t r y o u t v a r i o u s s t r a t e g i e s a n d n e w w o r k i n g m o d e l s i n t h e b a c k g r o u n d o f t h e s e c t o r . S i n c e g a m e s t h a t a r e t h e b i g g e s t p r o d u c t s o f t h e s e c t o r a r e a l r e a d y d i g i t a l p r o d u c t s , h a b i t s i n t h e d i g i t a l w o r l d c o u l d e a s i l y b e m a i n t a i n e d o u t o f o f f i c e . A s o p e r a t i o n a l e f f i c i e n c y i n c r e a s e d f o r t h o s e c o m p l e t i n g t h e s e p r o c e s s e s s u c c e s s f u l l y , t h i s a l l o w e d t h e m t o r e a l i z e t h e i r p r o j e c t w h e t h e r t h e y a r e s u c c e s s f u l o r n o t . T h e m o s t o u t s t a n d i n g t i t l e s a r e a s f o l l o w s : V a l o r a n t , C y b e r p u n k 2 0 7 7 , P S 5 , X b o x S e r i e s X , N v i d i a G e F o r c e N o w , X b o x G a m e P a s s a n d E p i c G a m e s f r e e - t o - p l a y g a m e s . I t ’ s n o t a g r e a t p r o p h e c y t o p r e d i c t t h a t b u s i n e s s m o d e l s w i l l c o n t i n u e t o c h a n g e o v e r t h e n e x t y e a r s . H o w e v e r , i t ’ s m y g r e a t e s t d e s i r e t h a t g l o b a l g o v e r n m e n t a l s t r u c t u r e s t h a t h a v e t r a c e s o f c e n t u r i e s a n d e v o l v e v e r y s l o w l y t o h a v e a p o s i t i o n t o s u p p o r t t h e s e p r o c e d u r e s l e g a l l y i n m a n y c o u n t r i e s . A s t h e g a m i n g s e c t o r g r o w s , i n n o v a t i o n s a n d p e r s p e c t i v e s t h a t s t a r t e d i n E u r o p e a n d t h e U S w i l l s p r e a d o v e r t h e e n t i r e w o r l d .
1 6 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKISH GAMING SECTOR EXPERT OPINIONS TURKEY GAME MARKET REPORT 2020
L i k e r e s t o f t h e w o r l d , T u r k e y i s d e a l i n g w i t h a n e x t r e m e p e r i o d o f p a n d e m i c f o r t h e p a s t o n e y e a r . A l o n g w i t h t h e c u r f e w s a n d v a r i o u s m e a s u r e s , o r g a n i z a t i o n s w e r e p o s t p o n e o n e b y o n e , a n d t h e f a i r s e c t o r h a d s u c h a q u i t e y e a r t h a t i t n e v e r e x p e c t e d . O r g a n i z a t i o n s w e r e p o s t p o n e d n o t o n l y i n t h e g a m i n g s e c t o r b u t i n a l l s e c t o r s i n 2 0 2 0 .
A t t h i s p o i n t , w e h a d t o p o s t p o n e G A M E X 2 0 2 0 I n t e r n a t i o n a l D i g i t a l G a m e s a n d E n t e r t a i n m e n t F a i r , w h i c h i s o n e o f t h e t e c h f a i r s w e h o l d f o r e x a c t l y 4 0 y e a r s w i t h o u t a n y b r e a k a n d i s o n e o f t h e b i g g e s t a n d m o s t v i s i t e d f a i r s i n T u r k e y , u n t i l S e p t e m b e r 2 0 2 1 .
İ S M E T G Ö K S E L N o m a t t e r h o w m u c h D i g i t a l G a m e S e c t o r g r e w i n 2 0 2 0 , s u p p o r t e r s a n d b u s i n e s s p a r t n e r s o f t h e R Ö N E S A N S F U A R C I L I K V E s e c t o r f a i l e d t o m a k e c o n t r i b u t i o n t o g r o w t h a t t h e s a m e r a t e . E x p e c t a t i o n f r o m 2 0 2 1 i s n a t u r a l l y t o Y A Y I N C I L I K A . Ş . h a v e a h e a l t h y a n d p e a c e f u l y e a r a t f i r s t . O u r c o u n t r y f i g h t s a g a i n s t t h i s v i r u s , w h i c h e m e r g e d l a s t F O U N D E R / C E O y e a r , a n d t r i e s t o c o m e o f f t h i s p r o c e s s w i t h m i n i m u m d a m a g e .
W e ’ v e a l r e a d y s t a r t e d o u r p r e p a r a t i o n s a n d e f f o r t s w i t h o u r b u s i n e s s p a r t n e r s a n d s t r o n g s p o n s o r s ; w e ’ l l b r i n g G A M E X a n d g a m i n g s e c t o r t o g e t h e r a g a i n w i t h t h e T u r k i s h p l a y e r s a n d l a r g e m a s s e s i n t h e h e a l t h y d a y s o f 2 0 2 1 , a n d r e l i s h t h e e n t e r t a i n m e n t , g a m e a n d z e s t f u l s h o w s t o g e t h e r . W e ’ l l m a i n t a i n o u r c o n t r i b u t i o n t o t h e g r o w t h o f t h e s e c t o r f r o m n o w o n , a s w e d i d i n t h e p a s t y e a r s .
1 6 6
COCA-COLA
C o c a - C o l a ’ s j o u r n e y i n T u r k e y s t a r t e d i n 1 9 6 4 , w i t h t h e f a m o u s “ W o r l d F a m o u s C o c a - C o l a , N o w I s I n O u r H o m e t o w n ” s l o g a n . C o c a - C o l a T u r k e y S y s t e m , w h i c h c e l e b r a t e d i t s f i r s t f a c t o r y o p e n i n g w i t h a C o c a - C o l a C a r a v a n t h a t p a s s e d t h r o u g h t o T a k s i m S q u a r e o n 1 8 S e p 1 9 6 4 , i s n o w p r o d u c i n g i n 1 1 f a c t o r i e s .
C o c a ‑ C o l a , r e p r e s e n t e d b y C o c a - C o l a S o f t D r i n k M a r k e t i n g C o n s u l t i n g I n c . T i c . I n c . ( C o c a ‑ C o l a T u r k e y ) i n T u r k e y . C o c a ‑ C o l a T u r k e y ; m a n a g e d u n d e r a b u s i n e s s u n i t c o v e r i n g 2 5 c o u n t r i e s i n s e v e r a l r e g i o n s i n c l u d i n g C a u c a s u s , P a k i s t a n a n d T h e M i d d l e E a s t . T u r k e y o p e r a t i o n s t a n d s o u t a s t h e l a r g e s t o p e r a t i o n i n t h e r e g i o n i n t e r m s o f n u m b e r o f e m p l o y e e s a n d m a r k e t s i z e .
B r a n d s n o u r p r o d u c t p o r t f o l o n T u r k e y
O u r r i c h s o f t d r i n k p o r t f o l i o i n T u r k e y i n c l u d e s C o c a - C o l a , F a n t a , S p r i t e , S c h w e p p e s , C a p p y , N a t u r e , F u s e t e a , P o w e r a d e , D a m l a M i n e r a , D a m l a W a t e r b r a n d s a n d t h e i r d i f f e r e n t v a r i a n t s .
T h e r e s p o n s i b i l i t y o f t h e p r o d u c t i o n , s a l e a n d d i s t r i b u t i o n o f o u r b r a n d s b e l o n g s t o C o c a - C o l a B e v e r a g e C o . L t d . , w h i c h o p e r a t e s i n a t o t a l o f 1 0 c o u n t r i e s t o g e t h e r w i t h T u r k e y a n d i s a l s o t r a d e d o n t h e I s t a n b u l S t o c k E x c h a n g e . F o r m o r e i n f o r m a t i o n a b o u t C o c a - C o l a B e v e r a g e C o . p l e a s e c l i c k h e r e .
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1 6 8
GAME GARAJ
G a m e G a r a j w a s f o u n d e d a s a g r o u p c o m p a n y o f E k s a E l e k t r o n i k B i l g i İ ş l . A . Ş . , o n e o f t h e b i g g e s t d i s t r i b u t o r s o f D e s k t o p C o m p u t e r - O e m p r o d u c t s i n T u r k e y .
T h e m i s s i o n o f G a m e G a r a j , w h i c h u t i l i z e s E k s a ’ s 1 9 - y e a r s e x p e r i e n c e a n d k n o w - h o w , i s t o p r o v i d e q u a l i t y , h i g h p e r f o r m a n c e a n d a c c e s s i b l e g a m i n g c o m p u t e r , a c c e s s o r i e s a n d u l t r a f a s t b u s i n e s s s t a t i o n s o l u t i o n s a s u n i q u e d e s i r e s a n d n e e d s o f e a c h i n d i v i d u a l b y p r i o r i t i z i n g c u s t o m e r s a t i s f a c t i o n .
W e i n t e n d t o p r o v i d e t h e b e s t s e r v i c e w h e n o u r c u s t o m e r s e x p e r i e n c e a n y i s s u e w h i l e p u r c h a s i n g o r u s i n g o u r p r o d u c t s . W e o p e n e d o u r f i r s t S h o w r o o m i n İ s t a n b u l a t t h e e n d o f 2 0 2 0 t o p r o v i d e t h e b e s t p o s s i b l e e x p e r i e n c e . W e s t a r t e d l i v e c h a t o n o u r w e b s i t e t o b o o s t c o m m u n i c a t i o n w i t h o u r c u s t o m e r s , f r o m 0 9 : 0 0 t o 2 4 : 0 0 0 t h r o u g h M o n d a y - S a t u r d a y . W e k e e p e x p a n d i n g o u r p r o d u c t f a m i l y d a y b y d a y . A l m o s t 7 0 % o f t h e g a m i n g c o m p u t e r s , c o m p o n e n t s a n d e q u i p m e n t a r e t h e p r o d u c t s i m p o r t e d b y o u r c o m p a n y o r a g r o u p c o m p a n y .
I n 2 0 2 0 , w e l a u n c h e d t h e t o p g a m i n g e q u i p m e n t f o r p l a y e r s i n T u r k e y s i m u l t a n e o u s l y a s t h e y ’ r e l a u n c h e d a r o u n d t h e w o r l d . W e g a i n e d a m a r k e t s h a r e o v e r 5 0 % d u r i n g t h e l a u n c h o f R T X 3 0 s e r i e s g r a p h i c s c a r d s .
O u r M s s o n I n d s p u t a b l e c u s t o m e r s a t s f a c t o n S m o o t h a n d q u c k c o m m u n c a t o n E x p a n d e d p r o d u c t f a m l y C o m p e t t v e a n d p r c e / p e r f o r m a n c e d r v e n g a m n g c o m p u t e r s a n d e q u p m e n t
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1 7 0
JOBUUM
J o b u u m w a s f o u n d e d i n 2 0 2 0 t o o f f e r p r o c e s s r e l a t e d i n n o v a t i o n f o r c o n v e n t i o n a l C V s u b m i s s i o n a n d j o b a p p l i c a t i o n p r o c e s s e s .
E n a b l i n g o n l i n e u n i c a s t v i d e o i n t e r v i e w v i a s m a r t m a t c h i n g , t h e a p p f i n d t h e m o s t a p p r o p r i a t e c a n d i d a t e f o r t h e j o b , a n d p r e v e n t s l o s s o f t i m e a n d m o n e y . H u m a n r e s o u r c e s c a n p l a c e a r e c r u i t m e n t a d , a n d t h e n w a t c h i n t e r v i e w s a n d m a k e a d e c i s i o n q u i c k l y . T h e y c a n d e t e r m i n e t h e c a n d i d a t e t o b e e m p l o y e d i n a s i n g l e s t e p . T h e y c a n a l s o f i l e t h e i n t e r v i e w s o f t h e c a n d i d a t e s w i t h p o t e n t i a l d u e t o t h e r a n k i n g s y s t e m t o w a t c h v i a Q R c o d e s . J o b u u m m o d e r a t e s t h e i n t e n s i v e m e e t i n g a n d i n t e r v i e w p r o c e s s e s o f h u m a n r e s o u r c e s u n i t s . I t p r o v i d e a n a d v a n t a g e i n t e r m s o f b o t h t i m e a n d c o s t s . T h u s , h u m a n r e s o u r c e s c a n s p e n t m o r e t i m e f o r o t h e r o p e r a t i o n a l p r o c e s s e s .
I n t h e e y e o f c a n d i d a t e s , t h e y c a n s t a n d o u t m o r e e a s i l y a n d q u i c k l y b e f o r e t h e e m p l o y e r d u e t o J o b u u m . J o b u u m p r o v i d e s t h e c a n d i d a t e s w i t h t h e o p p o r t u n i t y t o r e v e a l a n d d i s p l a y t h e t h e i r p o t e n t i a l / e n e r g y d i r e c t l y .
T h e a p p a l s o e n a b l e s t h e p e o p l e t o f o l l o w t h e c o m p a n i e s t h e y l i k e a n d w a n t t o w o r k a t . W e a l s o s u p p o r t h u m a n r e s o u r c e s d e p a r t m e n t s o f c o m p a n i e s t o m a n a g e E m p l o y e r B r a n d p e r c e p t i o n s d u e t o t h e s o c i a l c a r e e r p l a t f o r m .
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1 7 2
LOGITECH
F o u n d e d i n S w i t z e r l a n d i n 1 9 8 1 , L o g t e c h i s a l e a d i n g g l o b a l t e c h c o m p a n y t h a t c o n n e c t s p e o p l e t o t h e d i g i t a l w o r l d , a n d d e s i g n a n d m a n u f a c t u r e i n n o v a t i v e p r o d u c t s . T a k i n g f i r m s t e p s f o r w a r d i n t h i s f i e l d f o r 4 0 y e a r s , L o g i t e c h c o n n e c t s p e o p l e t o t h e d i g i t a l w o r l d b y d e s i g n i n g l e a d i n g g l o b a l p r o d u c t s s u c h a s m o u s e , k e y b o a r d , w e b c a m , s p e a k e r s e t c . , w h i c h a r e a p a r t o f t h e i r d a i l y l i v e s . H a r d w a r e a n d s o f t w a r e p r o d u c t s o f L o g i t e c h , w h i c h h a s a s e r v i c e a r e a t h a t c o v e r i n f o r m a t i o n p r o c e s s i n g , c o m m u n i c a t i o n a n d e n t e r t a i n m e n t p l a t f o r m s , e n a b l e p e o p l e t o h a v e e x p e r i e n c e s s u c h a s d i g i t a l n a v i g a t i o n , l i s t e n i n g t o m u s i c , w a t c h i n g v i d e o s , p l a y i n g , s o c i a l n e t w o r k i n g , v i d e o a n d v o i c e c a l l s o v e r i n t e r n e t , v i d e o s e c u r i t y a n d h o m e e n t e r t a i n m e n t c o n t r o l .
F o c u s e d o n i n n o v a t i o n a n d q u a l i t y , L o g i t e c h d e s i g n p e r s o n a l p e r i p h e r a l d e v i c e s t o h e l p u s e r s h a v e a b e t t e r e x p e r i e n c e i n t h e d i g i t a l w o r l d . S t a r t i n g i t s b u s i n e s s b y d e s i g n i n g m i c e , L o g i t e c h h a s b e c o m e t h e t o p s e l l i n g m o u s e m a n u f a c t u r e r b r a n d i n t h e w o r l d b y s t r e a m l i n i n g o p e r a t i o n i n i n t e r a c t i o n w i t h p e r s o n a l c o m p u t e r s . A s s e m b l i n g i t s e x p e r t g a m i n g e q u i p m e n t u n d e r t h e L o g i t e c h G b r a n d , t h e c o m p a n y e x p a n d e d i t s p r o d u c t f a m i l y w i t h t h e c o m p a n i e s i t a c q u i r e d l a t e r s u c h a s U l t i m a t e E a r s , J a y b i r d , A s t r o a n d B l u e M i c r o p h o n e s .
E x t e n d i n g t h e s c o p e o f i t s e x p e r t i s e i n t o o t h e r p r o d u c t d e s i g n s , L o g i t e c h d e v e l o p e d a r i c h f a m i l y o f p e r i p h e r a l s t h a t i n t e r c o n n e c t s c o m p u t e r s , g a m e c o n s o l e s , d i g i t a l m u s i c a n d h o m e e n t e r t a i n m e n t s y s t e m s . P e r s o n a l p e r i p h e r a l s f r o m L o g i t e c h i n c l u d e m o u s e , t r a c k b a l l , k e y b o a r d , w e b c a m , s p e a k e r s , h e a d s e t s , m i c r o p h o n e s , i n t e r a c t i v e g a m i n g d e v i c e s , n e t w o r k m u s i c s y s t e m s , v i d e o c o n f e r e n c e a n d v i d e o s e c u r i t y s o l u t i o n s a s w e l l a s a d v a n c e d r e m o t e c o n t r o l l e r s . A s t h e m a r k e t l e a d e r i n t h e f i e l d o f w i r e l e s s p e r i p h e r a l s , L o g i t e c h o f f e r s w i r e l e s s p r o d u c t s f o r P C ’ s , g a m e c o n s o l e s , p o r t a b l e m u s i c p l a y e r s , t a b l e t s a n d s m a r t p h o n e s . A s o r g a n i z a t i o n s n e e d m o r e i n t e r m s o f o p e r a t i o n a l p r o c e s s e s a n d e m p l o y e e e f f i c i e n c y i n t h e s e d a y s w h e n h y b r i d w o r k c u l t u r e d e v e l o p s r a p i d l y a n d w a y s o f c o n d u c t i n g b u s i n e s s c h a n g e , L o g i t e c h m a k e s a d i f f e r e n c e a l s o i n t h i s f i e l d v i a h i g h p e r f o r m a n c e , e a s y t o s e t u p a n d u s e , a n d p r a c t i c a l v i d e o c o n f e r e n c e s y s t e m t h a t r e m o v e s t h e d i s t a n c e b e t w e e n a n d e n a b l e f a s t d a t a f l o w .
L o g t e c h b r i n g s t o g e t h e r i m p o r t a n t a n d r e q u i r e d t e c h n o l o g i e s w i t h i n n o v a t i v e i n d u s t r i a l d e s i g n f o r i t s p r o d u c t s w i t h a p e r f e c t v a l u e - b a s e d p e r s p e c t i v e b y h a v i n g s t r a t e g i c p a r t n e r s h i p s w i t h l e a d i n g c o m p u t e r a n d t a b l e t m a n u f a c t u r e r s . W i t h a f a m i l y o f i n n o v a t i v e e m p l o y e e s o v e r 7 , 0 0 0 , s a l e s o f f i c e s i n c e r t a i n c i t i e s i n N o r t h A m e r i c a , E u r o p e a n d P a c i f i c A s i a , a n d t h e d i s t r i b u t i o n n e t w o r k t h a t i n c l u d e s m o r e t h a n 1 0 0 c o u n t r i e s a r o u n d t h e w o r l d , L o g i t e c h i s a m o n g t h e c o m p a n i e s t h a t d i c t a t e t h e s e c t o r .
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1 7 4
MAXIMUM GAMING
L e a d i n g t h e d e v e l o p m e n t a n d p o p u l a r i z a t i o n o f d i g i t a l b a n k i n g i n T u r k e y w i t h t h e b r a n d M a x m u m G a m n g b y İ ş B a n k a s ı i n e - s p o r t s , T ü r k i y e İ ş B a n k a s ı m a k e s i n v e s t m e n t s u n i n t e r r u p t e d l y s i n c e 2 0 1 7 i n t o t h e f i e l d o f e - s p o r t s t h a t i t c o n s i d e r s u n d i g i t a l t r a n s f o r m a t i o n a c t i v i t i e s . I t c o n s i d e r s e - s p o r t s a s o n e o f t h e m o s t o u t s t a n d i n g i n n o v a t i o n s b r o u g h t i n t o o u r l i v e s b y t h e d i g i t a l i z a t i o n a n d a s a s o r t o f d i g i t a l e n t e r t a i n m e n t a n d c o n t e n t w h e r e t e c h n o l o g y a n d i n n o v a t i v e t h o u g h t s a r e i n f l u e n t i a l .
İ ş B a n k a s ı s t a r t e d i t s i n v e s t m e n t s i n t h e f i e l d o f e - s p o r t s v i a s p o n s o r s h i p s u p p o r t u n d e r t h e b r a n d M a x i m u m C a r d f o r t e a m s B e ş i k t a ş , 1 9 0 7 F e n e r b a h ç e D e r n e ğ i a n d G a l a t a s a r a y , w h i c h c o m p e t e i n t h e L e a g u e o f L e g e n d s T u r k i s h C h a m p i o n s h i p L e a g u e . I t i n c r e a s e d i t s s u p p o r t a s a s p o n s o r f o r e - s p o r t s t e a m s o f s u c h n a t i o n a l s p o r t s c l u b s i n g a m e s s u c h a s V a l o r a n t , F I F A , P U B G , A P E X , a n d N B A 2 K .
I t m a i n t a i n e d i t s s u p p o r t f o r e v e n t s a n d l e a g u e s t h r o u g h 2 0 1 7 a n d 2 0 1 9 L e a g u e o f L e g e n d s T u r k i s h C h a m p i o n s h i p L e a g u e G r a n d F i n a l e v e n t s , 2 0 1 7 G a m e X , 2 0 1 9 T E S F E D ( T u r k i s h E - s p o r t s F e d e r a t i o n ) V o d a f o n e F r e e Z o n e T u r k i s h C u p f i n a l e v e n t , 2 0 2 0 G a m i n g İ s t a n b u l G a m e F a i r s p o n s o r s h i p s a n d 2 0 2 0 L e a g u e o f L e g e n d s T ü r k i y e V o d a f o n e F r e e Z o n e C h a m p i o n s h i p L e a g u e p a y m e n t s y s t e m s s p o n s o r s h i p .
D r i v e n b y u n i q u e c o n t e n t g e n e r a t i o n s t r a t e g y , İ ş B a n k a s ı c r e a t e d t h e M a x m u m G a m n g p l a t f o r m o n t h e s o c i a l m e d i a t o b e a b l e t o r e a c h t h e t a r g e t a u d i e n c e d i r e c t l y , a n d b e c o m e a b r a n d t h a t t h e y l o v e a n d k n o w ; t a l k e d t o f o l l o w e r s a b o u t g a m e s b y m e e t i n g e - s p o r t s e n t h u s i a s t s a s a y o u n g , d y n a m i c a n d t r e n d - t r a c k i n g s o c i a l m e d i a a c c o u n t , a n d e n a b l e d e - s p o r t s t e a m s a n d p l a y e r s t o m e e t .
P r o v i d i n g i n t e r m e d i a t i o n s e r v i c e s f o r s e l l i n g g a m e c o d e s s u c h a s R i o t P o i n t s , S t e a m W a l l e t c o d e s , Z u l a i n t h e D i g i t a l C o d e M a r k e t w i t h i n t h e M a x i m u m M o b i l a p p , İ ş B a n k a s ı l a u n c h e d M a x i m u m G a m i n g C a r d , w h i c h i s a p r e - p a i d c a r d p r o d u c t t h a t i s d e d i c a t e d t o e - s p o r t s p l a y e r s , c o n s t a n t l y e a r n s p o i n t s t h r o u g h a n y g a m e c o d e p u r c h a s e s a n d o n l i n e p u r c h a s e s , a n d e n a b l e s u s e o f t h e p o i n t s e a r n e d f o r p u r c h a s i n g g a m e c o d e s a g a i n , i n l i n e w i t h t h e i n s i g h t s a n d c o n s u m i n g h a b i t s o f t h e t a r g e t a u d i e n c e .
İ ş B a n k a s ı i n t e n d s t o g r o w t h e e - s p o r t s e c o s y s t e m i n T u r k e y b y f u r t h e r r e i n f o r c i n g i t s c o n n e c t i o n t o e - s p o r t s p l a y e r s t h r o u g h s o l u t i o n s p r o v i d e d i n t h e f i e l d o f p a y m e n t s y s t e m s .
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1 7 6
OZAN SUPERAPP
O z a n E l e k t r o n i k P a r a A . Ş ( O z a n ) , a n e x t g e n e r a t i o n f i n a n c i a l t e c h n o l o g y i n i t i a t i v e , w a s f o u n d e d i n İ s t a n b u l t o p r o v i d e i n d i v i d u a l u s e r s a s w e l l a s s m a l l a n d m e d i u m s c a l e b u s i n e s s e s w i t h f i n a n c i a l s e r v i c e s . B e i n g g r a n t e d a n e l e c t r o n i c f u n d l i c e n s e b y B R S A a s p e r t h e l a w n o . 6 4 9 3 , a n d r e n d e r i n g s e r v i c e s u n d e r t h e i n s p e c t i o n a n d s u p e r v i s i o n o f T R C B s i n c e J a n u a r y 2 0 2 0 , O z a n l a u n c h e d O z a n S u p e r A p p i n F e b r u a r y 2 0 2 1 , a n d V i r t u a l P O S p r o d u c t s i n M a r c h f o r i t s u s e r s .
C o n t i n u i n g i t s r e q u i r e d l i c e n s e a n d i n f r a s t r u c t u r e e f f o r t s t o p r o v i d e s e r v i c e s i n E n g l a n d , E u r o p e a n U n i o n c o u n t r i e s a n d t h e U S a s w e l l a s T u r k e y , O z a n h a s o f f i c i a l b e c o m e a m e m b e r o f V i s a i n F e b r u a r y 2 0 2 1 .
W h i l e a i m i n g a t p r o v i d i n g i t s c u s t o m e r s w i t h s e r v i c e s s u c h a s o p e n i n g a c c o u n t w i t h i n s e c o n d s , t r a n s f e r r i n g m o n e y t o a c c o u n t s , c r e a t i n g v i r t u a l c a r d s , m a k i n g p a y m e n t s v i a Q R c o d e , m a k i n g l o c a l a n d i n t e r n a t i o n a l i n v o i c e p a y m e n t s a n d g a m e c o d e a c c e s s v i a O z a n S u p e r A p p , O z a n a l s o r e n d e r s f a s t a n d s e c u r e o n l i n e p a y m e n t c o l l e c t i o n s e r v i c e f o r S M B ' s a n d f r e e l a n c e r s t h a t s e e k f o r e f f e c t i v e s o l u t i o n s t o t h e i r e x i s t i n g b u s i n e s s a n d n e w b u s i n e s s i d e a s v i a V i r t u a l P O S p r o d u c t i n a d d i t i o n t o t h e s e s o l u t i o n s . G e t t i n g r e a d y t o l a u n c h O z a n C a r d f o r u s e o f u s e r s s o o n , O z a n i n t e n d s t o b e T u r k e y ’ s f i r s t “ S u p e r A p p ” t h a t m e e t s a l l e x p e c t a t i o n s f r o m t h e u s e r s w i t h i t s h i g h l y t e c h n o l o g i c a l i n f r a s t r u c t u r e , s t r o n g b u s i n e s s p a r t n e r s , g l o b a l r e l a t i o n s a n d e x p e r i e n c e d t e a m .
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1 7 8
RAZER GOLD
R a z e r I n c . m a d e a n i n v e s t m e n t i n t o l e a d i n g g a m e s e r v i c e s , i n c l u d i n g G a m e s u l t a n a n d R i x t y , b o t h w i t h i n a n d o u t s i d e T u r k e y i n 2 0 1 8 t h r o u g h 1 0 0 % a c q u i s i t i o n . I t p r o v i d e d g a m i n g e n t h u s i a s t s w i t h t h e p r o d u c t R a z e r G o l d i n 2 0 1 9 t h r o u g h s u b s e q u e n t r e b r a n d i n g e f f o r t s . A s t h e b i g g e s t v i r t u a l c r e d i t s y s t e m f o r p l a y e r s i n t h e w o r l d , R a z e r G o l d o v e r c o m e i s s u e s f a c e d b y p l a y e r s i n m a n y m a r k e t s s u c h a s n o t h a v i n g a c r e d i t c a r d f o r p a y m e n t , n o t w i s h i n g t o u s e a c r e d i t c a r d o r m u l t i p l e a n d u n s e c u r e p a y m e n t s y s t e m s i n g a m e s .
G a m i n g e n t h u s i a s t s a n d d i g i t a l u s e r s i n T u r k e y c a n n o w p u r c h a s e o v e r 2 , 0 0 0 g a m e s , i n - g a m e i t e m s , e n t e r t a i n m e n t a n d d i g i t a l p r o d u c t s f r o m B l i z z a r d , T e n c e n t , N e t E a s e , W a r g a m i n g , R i o t , S t e a m a n d m a n y o t h e r p u b l i s h e r s e a s i l y t h r o u g h t h e l a r g e l i b r a r y c o m p r i s i n g t h e b r a n d n e w P C a n d M o b i l e g a m e t i t l e s , w i t h a s i n g l e R a z e r G o l d a c c o u n t . P o p u l a r g a m e s s u p p o r t i n g R a z e r G o l d p a y m e n t s i n c l u d e : P U B G M o b i l e , L o r d s o f M o b i l e , M o b i l e L e g e n d s , C r o s s f i r e , W o r l d o f W a r c r a f t , D O T A 2 , C S : G O , Z u l a , L e a g u e o f L e g e n d s e t c . A n d o n s o c i a l m e d i a p l a t f o r m s ; B i g o T V , H u y a L i m i t e d , T w i t c h , A z a r , W h o , C o n n e c t e d 2 m e , L i V U , L i v e M e e t c .
R a z e r G o l d c a n b e o b t a i n e d t h r o u g h g i f t c a r d s o n t h e o n l i n e w e b s i t e , a t s t o r e s a n d f r o m o v e r “ 3 . 5 m i l l i o n ” p h y s i c a l s a l e s p o i n t s a r o u n d t h e w o r l d . P l a y e r s c a n m a k e u s e o f R a z e r G o l d s p e c i f i c r a r e i n - g a m e i t e m s ( w e a p o n s , c o s t u m e s a n d m o r e ) o r d i s c o u n t s f o r g a m e t i t l e s . F o r i n s t a n c e , e x c l u s i v e R a z e r p a r a c h u t e s f o r R a z e r u s e r s o n l y a n d t h i s y e a r , S c a r L R a z e r w e a p o n f o r g a m e e n t h u s i a s t s w e r e p r o v i d e d d u e t o o u r g l o b a l c o l l a b o r a t i o n w i t h T e n c e n t .
I t r e n d e r s s e r v i c e s t o g a m e e n t h u s i a s t s a n d d i g i t a l c o n t e n t u s e r s w i t h " F o r G a m e r s B y G a m e r s " v i a R a z e r a n d w i t h t h e t a g l i n e " W h a t e v e r Y o u P l a y , P a y w i t h R a z e r G o l d " v i a R a z e r G o l d . I t s u s e r s a l s o b e n e f i t f r o m t h e a d v a n t a g e s o f t h e l o y a l t y r e w a r d s s y s t e m , k n o w n a s R a z e r S i l v e r . P e o p l e e a r n R a z e r S i l v e r e a c h t i m e t h e y u s e R a z e r G o l d , a n d R a z e r S i l v e r c a n a l s o b e u s e d f o r c o l l e c t i n g r e w a r d s s u c h a s g i f t c a r d s , d i g i t a l c o n t e n t s / c o s t u m e s o r R a z e r h a r d w a r e p r o d u c t s .
https://gold.razer.com/ facebook.com/RazerGoldTurkiye/ instagram.com/razergoldturkey/
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TÜRK TELEKOM
H a v i n g a d e e p r o o t e d h i s t o r y o f 1 8 0 y e a r s , T ü r k T e l e k o m i s t h e f i r s t i n t e g r a t e d t e l e c o m m u n i c a t i o n s o p e r a t o r i n T u r k e y . I n 2 0 1 5 , t h e c o m p a n y h a s c o n v e r t e d i n t o a “ c u s t o m e r f o c u s e d ” a n d i n t e g r a t e d s t r u c t u r e b y k e e p i n g i t s l e g a l e n t i t i e s T ü r k T e l e k o m ü n i k a s y o n A . Ş . , T T M o b i l İ l e t i ş i m H i z m e t l e r i A . Ş . , a n d T T N E T A . Ş . a s t h e y a r e , a n d f u l l y c o m p l y i n g w i t h t h e g o v e r n i n g r u l e s a n d r e g u l a t i o n s , i n o r d e r t o m e e t i t s c u s t o m e r s ’ r a p i d l y c h a n g i n g c o m m u n i c a t i o n a n d t e c h n o l o g i c a l n e e d s t h r o u g h s t r o n g e s t a n d s m a r t e s t m e a n s . H a v i n g a w i d e s e r v i c e n e t w o r k a n d r i c h p r o d u c t r a n g e i n t h e f i e l d o f i n d i v i d u a l a n d c o r p o r a t e s e r v i c e s , T u r k T e l e k o m g a t h e r e d i t s m o b i l e , w e b , t e l e p h o n e a n d T V p r o d u c t s a n d s e r v i c e s u n d e r t h e r o o f o f a s i n g l e b r a n d “ T u r k T e l e k o m ” i n J a n u a r y 2 0 1 6 .
T ü r k T e l e k o m , t h e “ M u l t i p l a y e r i n T u r k e y ” , r e n d e r s s e r v i c e s t o 1 6 . 3 m i l l i o n f i x e d a c c e s s l i n e u s e r s , 1 3 . 4 m i l l i o n b r o a d b a n d u s e r s , 3 . 1 m i l l i o n T V u s e r s a n d 2 3 . 2 m i l l i o n m o b i l e s u b s c r i b e r s a s o f 3 1 D e c e m b e r 2 0 2 0 . T ü r k T e l e k o m G r o u p c o m p a n i e s p r o v i d e s e r v i c e s w i t h 3 4 , 7 4 8 e m p l o y e e s i n 8 1 c i t i e s i n l i n e w i t h t h e v i s i o n o f i n t r o d u c i n g n e w t e c h n o l o g i e s t o T u r k e y a n d a c c e l e r a t i n g t h e p r o c e s s o f t u r n i n g i n t o a n i n f o r m a t i o n s o c i e t y .
T ü r k T e l e k o m ü n i k a s y o n A . Ş . p r o v i d e s P S T N a n d c o l l e c t i v e b r o a d b a n d s e r v i c e s , a n d i t h a s 1 0 0 % o f t h e s h a r e s o f T T M o b i l İ l e t i ş i m H i z m e t l e r i A . Ş . , a m o b i l e o p e r a t o r , T T N E T A . Ş . , a p r o v i d e r o f r e t a i l i n t e r n e t s e r v i c e a n d I P T V , S a t e l l i t e T V , W e b T V , M o b i l e T V , S m a r t T V s e r v i c e s , A r g e l a Y a z ı l ı m v e B i l i ş i m T e k n o l o j i l e r i A . Ş . , a c o n v e r g e n c e t e c h n o l o g i e s c o m p a n y , I n n o v a B i l i ş i m Ç ö z ü m l e r i A . Ş . , a n I T s o l u t i o n s p r o v i d e r , S e b i t E ğ i t i m v e B i l g i T e k n o l o j i l e r i A . Ş . , a n o n l i n e e d u c a t i o n s o f t w a r e c o m p a n y , A s s i s T T R e h b e r l i k v e M ü ş t e r i H i z m e t l e r i A . Ş . , a c a l l c e n t e r c o m p a n y , T T V e n t u r e s P r o j e G e l i ş t i r m e A . Ş . , a p r o j e c t d e v e l o p m e n t a n d c o r p o r a t e v e n t u r e c a p i t a l c o m p a n y , T T E S E l e k t r i k T e d a r i k S a t ı ş A . Ş . , a n e l e c t r i c s u p p l y a n d s a l e s c o m p a n y , T T I n t e r n a t i o n a l T e l e k o m ü n i k a s y o n S a n a y i v e T i c a r e t L i m i t e d Ş i r k e t i , a b u l k d a t a a n d c a p a c i t y s e r v i c e p r o v i d e r , a n d T T D e s t e k H i z m e t l e r i A . Ş . , a n i n - h o u s e c o m b i n e d s u p p o r t s e r v i c e s p r o v i d e r , d i r e c t l y ; a n d 1 0 0 % o f t h e s h a r e s o f T T I n t e r n a t i o n a l H o l d i n g B V s u b s i d i a r i e s , c o m p a n i e s o f N e t E k r a n , a p r o v i d e r o f t e l e v i s i o n b r o a d c a s t i n g a n d v i d e o o n d e m a n d ( V O D ) s e r v i c e s , T T S a t ı ş v e D a ğ ı t ı m H i z m e t l e r i A . Ş . , a d e v i c e s a l e s c o m p a n y , T T Ö d e m e v e E l e k t r o n i k P a r a H i z m e t l e r i A . Ş . , a p a y m e n t s e r v i c e s c o m p a n y , 1 1 8 1 8 R e h b e r l i k v e M ü ş t e r i H i z m e t l e r i A . Ş . , a c o n s u l t a n c y s e r v i c e s c o m p a n y ( i n l i q u i d a t i o n ) , a n d A P P Y A P T e k n o l o j i v e B i l i ş i m A . Ş . , a w e b p o r t a l a n d c o m p u t e r p r o g r a m m i n g c o m p a n y , i n d i r e c t l y .
www.turktelekom.com.tr/ facebook.com/TurkTelekom instagram.com/TurkTelekom/
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WHAT ABOUT MIDDLE EAST GAME MARKET?
Middle East countries featured by game revenue statistics
AS GAMING IN MENA, WE’RE ALSO IN THE MIDDLE EAST!
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MIDDLE EAST COUNTRY RANKING BY REVENUE
Turkey: 880 Mio USD Population: 1.800.000.000 +
Saudi Arabia: 1 Billion USD + Online Population: 660.000.000 +
Iran: 570 Mio USD + Number of Players: 380.000M+
Israeil: 470 Mio USD +
Egypt: 370 Mio USD +
United Arab Emirates: 340 Mio USD +
TOTAL: 5,4 Billion USD 2020 Revenue
Source: Newzoo - 2020 Free Global Game Market Report
1 8 4 2020 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
2021
Gaming in Turkey Gaming and Esports Agency
Gaming in Turkey Gaming and Esports Agency Presentation - www.gaminginturkey.com - [email protected] With Us 1 8 5 Who We Are
Who We Are? Who We Are
Purple Pan - Creative Agency Gaming in Turkey Gaming in Turkey - Gaming and Esports Agency
T.I.P Effect - Influencer Marketing Agency Gaming in Turkey, operating in Turkey for five years, is a completely esports and gaming agency. Hubogi - B2B Game Industry Blog We provide full 360-degree service with integrated online and offline marketing actions tailored for gaming Tricksy Games - Mobile Game Development companies.
OBT - Free Gaming and Entertainment Event Gaming in Turkey, which brings 12 years of experienced online gaming professionals under one roof, is cooperating with game publishers and developers Gaming in MENA - Dubai Office around the world.
GIT Esports We also serve many major brands in Turkey. With Gaming in MENA Middle East office, we serve the entire Middle East. Gaming in Europe - 2021 - 2022
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01 02 03 04 05 06
Game Esports Game Game and Mobile Sectoral Marketing Organizations Operation Esports Game Reports Tournaments Consultancy for Development Brands Art QA Services Design
IT Services
IT Services
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Localization Game Influencer Marketing Marketing Media Planning Concept Design Video Production Character Design Brand & Strategy Illustration Art Digital Marketing Marketing Assets Design User Acquisition 3D Modeling Social Media Management 2D Animation Creative Designs 3D Animation Digital PR & PR Partnerships
IT Services
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Esports Esports Organizations Organizations Offline Tournaments Tournaments Online Tournaments In-Company Tournaments Sponsorships Team Management Internet Cafe Events Tournament Marketing GIT Esports Tournament Platform
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Game Translation Cross-Platform Testing Game Game Event Organizations Device Screen Size Test Operation Game Customer Support Operating Sys. Compatibility Test Game Related Local Payment Product Functional Controls Game Management Design & UI Controls QA Services Game Moderation Usability Tests Game Monitoring (7 / 24) Bug & Fixes Full Test Before Launch IT Services
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"Talent wins games, but teamwork and intelligence win championships."
G.I.T TEAM
BAU ESPORTS EKİBİ
HAZAL AKTAŞ
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Achievements & 40 42 90 Projects; That GAMING 59 25 IN TURKEY Team Has Been Involved & Led Game Million Thousand Awards New Brand Under Gaming in Turkey & Different Publishing User CCU Companies
Gaming Security BAU Esports Analytical Services Collegiate Esports Twitch Student Solutions League Program Our strategic partners with whom we work together globally
Esports Arena China Mobile Gaming Cafe Bazaar MENA International GlassHouse Kuwait Industry Publishing Mobile Game Esports Tournament IT Service Partner Publishing Partner Platform
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1 9 9 Who We Are
As Gaming in Turkey, we are the official gaming and esports agency for all brands of Coca Cola in 25 countries.
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Case Studies Who We Are
In fluencer Marketing
PUBG MOBILE Influencer Marketing PUBG Mobile Special Influencer Project Yaparsın Aşkım
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OBT GAME EVENT www.oyunbaslasin.com OBT Let The Games Begin Turkey Online and Offline Free Gaming and Entertainment Event
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Link 1 Link 2 Link 3
BLAST PRO SERIES Esports Organization Marketing PR & Digital PR Sponsorships Website and Social Media Management Influencer Marketing
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GAME EXHIBITIONS Operation / Marketing Booth Design Operation Team Marketing Team Communication and PR
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TİK TOK 360 Degree Marketing We made 360 degrees marketing on behalf of our partner Tik Tok, one of the most popular entertainment applications in the world.
Influencer Marketing Social Responsibility Campaign Outdoor Media Plan Digital Marketing
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PUBG MOBILE
Brand - Game Partnership
PUBG Mobile - GOLF Roko Ice Cream CODE Campaign
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LORDS MOBILE 360 Degree Marketing IGG - Lords Mobile 360 Degree Marketing Campaigns
TV Media Plan Outdoor Influencer Marketing PR & Digital PR Digital Marketing Game Exhibition
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STEELSERIES
Brand - Game Partnership
SteelSeries Game Pack Campaign - 270 TL Game Pack
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PUBG MOBILE Game Activity PUBG Mobile 1st Year Party Organization
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STEELSERIES
Steel Talents Influencer Project
Steel Talents Influencer Competition
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RAZER GOLD
Offline Event Management
Razer Gold - Migros Festival, Operations and Stand Design
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DRAGON STORM 360 Degree Marketing Mobile RPG Game 360 Degree Marketing Plan
TV - Media Plan - Production Digital Marketing Influencer Marketing PR
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MOBILE LEGENDS Online / Offline Esports Mobile Legends Turkey Finals 2019 Online and Offline Tournament / Marketing
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WORLD OF WARSHIPS 360 Degree Marketing 360 Degree Marketing for Wargaming's famous game World of Warships
Digital Marketing Influencer Marketing PR Field Activations
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GARENA FREE FIRE La Casa de Papel Event PR Garena Free Fire La Casa de Papel In-Game Event PR and Promotion Activities
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RISE OF KINGDOMS Influencer Marketing Influencer campaign with 20 major influencers.
Rise Of Kingdoms - Lilith Games
Motto: Dünyayı Titreten Çılgın Türkler
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GIT ESPORTS Online Tournaments Online tournaments we run on Git Esports.
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SOCIAL MEDIA SM Management SM Management and Design Examples
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PLEASE CLICK TO SEE ALL OUR WORKS ...
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Press news about Gaming in Turkey
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REFERENCES
Gaming in Turkey Turkey Statistical Institute - TSI / TÜİK Information Technologies and Communication Authority (BTK) Central Bank of Turkey Republic- tcmb.gov.tr TESFED - Turkey Esports Federation BAU - Bahçeşehir Univ.- BAU Esports Razer Gold Ozan SuperApp Statista Global Consumer Survey 2020 Esports Charts App Annie Free 2020 Reports App Annie State of Mobile 2021 Ranking Tables Riot Games InGame Group Gulfnews Alexa We Are Social Digital 2021 Global Overview Report Turkey Mobile Gaming Statistics in 2021 - 42Matters Twitch TV - Youtube - Instagram Datas Education First English Language School English Proficiency Index List 2021 Newzoo - 2020 Free Global Game Market Report Turkey AdColony & Nielsen Mobile Games Survey Report 2020 Estimated investment in Turkey Media & Advertising - Advertising Agencies Association - Deloitte KPMG Turkey - Startup Investment Report
2 2 1 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
Gaming in Turkey
Gaming in Turkey, an agency built entirely on esports and gaming is serving since six years in Turkey. For the last 5 years, we have been preparing sectoral reports that can be shared free of charge for everyone in order to provide information about the sector in an open-source manner to both the brands that want to invest in the sector, and to the game companies that want to get to know our region closely.
The information contained in this report is for general information purposes. With this report, Gaming in Turkey Gaming and Esports Agency does not provide any investment advice or investment consultancy service to any person or institution. We would like to point out to your attention that any initiatives or investments you will make in the field of Gaming and Esports may require professional support to make decisions about them. This report is not personal and institutional specific. It is a game-esports ecosystem review of a general nature and is intended for sectoral promotion and support. Likewise, the persons or institutions whose opinions are included in the report are not informed about the entire report. Each person or institution only contributes to the report with their own declaration and support; therefore, it is not possible for the persons or organizations whose name or title is included in the report to make any commitment or be held liable for any other information or interpretation in the report.
All sources of information in the report are indicated at the bottom of their pages and in the “References” section. All the information collected is open source information and Gaming in Turkey's expert team has created this report by blending it with all industry information. Expert Opinions are the opinions given by individuals or on behalf of their own companies and they are not investment advice, consultancy and do not bind any other person or institution. All opinions are included in our report unchanged.
© 2021. For more information Gaming in Turkey G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y
TURKEY GAME MARKET 2020 REPORT
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