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Turkey Game Market 2020 Report

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G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y TURKEY GAME MARKET 2020 REPORT W W W . G A M I N G I N T U R K E Y . C O M G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents Sponsors 5 Partners 6 Prologue 7-10 2020 Turkey Overview 11-12 Estimated 2020 Media and Advertising Investments in Turkey 13-15 The Most Used Mobile Social Network Apps in Turkey 16 The Most Used Mobile Video Platforms in Turkey 17 Preferred Brands in Turkey 18 Turkish Mobile Player Habits 19-22 World of Android Gaming in Turkey 23 The Importance of Localization in Turkey 24-25 Games and Music in Turkey 26-27 Characteristics of Turkish Players 28-29 What’s the Status of Turkish Gaming Market? 30-32 A Sector of the Highest Investment: Gaming! 33-34 Turkish Esports Federation TESFED 35-40 Riot Games 41-42 ZULA 43-45 Onedio Gaming 46 Turkey Game Market 2019 - 2020 Comparison 47-62 Popular Gaming Companies in Turkey 63 Local Gaming Companies in Turkey 64-69 2 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents The Most Popular Turkish Games in 2020 70 Popular Streamers in Turkey / Twitch TV 71-72 Popular Youtube Channels in Turkey 73-74 Popular Instagram Influencers in Turkey 75-76 The Most Preferred PC Games in 2020 77 Active Payment Organizations 78 Active Electronic Fund Organizations 79 Online Sales Channels 80 Associations 81 Game Exhibitions 82 Sectoral Education in Turkey 83-85 Game Design Optional Undergraduate Courses 86-88 Game Design Master’s Programs 89-90 Game Design and E-sports Certificate Programs 91 Other Game Design Programs 92-93 Internet Cafes and Details 94-98 Esports Teams in Turkey 99-104 Number of Licensed Players and Teams 105 Esports Teams That Make Best Use of Social Media 106-109 Online E-sports and Game Events Organized in Turkey 110 Brands Investing in E-sports and Gaming 111 Esports Games 112 3 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Report Contents Turkish Esports Media Channels 113 Top Gaming Sites 114 Top Online Sales Sites 115 Top Online Gaming Platforms 116 Gaming Magazines in Turkey 117 Expert Opinions 118-166 Coca-Cola 167-168 Game Garaj 169-170 Jobuum 171-172 Logitech G 173-174 Maximum Gaming 175-176 Ozan SuperApp 177-178 Razer Gold Türkiye 179-180 Türk Telekom 181-182 What About Middle East Game Market? 183-184 Gaming in Turkey – Gaming and Esports Agency 185-220 References 221 4 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Thank You We acknowledge our sponsors, accompanying and supporting us, in the 2020 version of the Turkish Gaming Sector Reports that we prepare rigorously and interpret data from many published resources for 5 years. (Logos of our sponsor brands are lsted alphabetcally.) Coca-Cola Game Garaj Jobuum Fast Consumption-Beverage Gaming Computers Social Career and Equipment Platform Logitech G Maximum Gaming Ozan Gaming Hardware and Türkiye İş Bank SuperApp Equipment Prepaid Card Product Razer Gold Türk Telekom Payment Channel Leading Information and Communication Technologies Company of Turkey 5 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Thank You We thank our partners who have walked with us for years and been with us for their support. Anti Hacking BAU Gaming and Entertainment Solution Partner Esports Platform Partner Analytic Services Chinese Mobile Game Iranian Mobile Game Esports Partner Publishing Partner Publishing Partner Online Tournament GlassHouse Collegiate Esports Platform Partner IT Services Partner League 6 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkey and Middle East OZAN AYDEMİR PRESIDENT / CEO 2020 has been a year that people don’t want to remember not only in our country but also around the world. The covid period showed us (I wish it had never happened) that certain sectors adapt themselves to the digital transformation very quickly while some go into a nosedive. Even if it’s about health, it had an impact on all aspects of our lives. From education to health, the entire world, including Turkey, has passed a test and continues to do so. We’re in times of uncertainty in terms of both our social life and financial status. We can’t estimate the new conditions accurately. This period showed us that the digital transformation, which is our inevitable future, will be a part of our life much more quickly after this test. I think the important phrase here is the concept of “SPEED”. Those who quickly adapt themselves to the technology will survive. It’s not just that; those utilizing technology and the digital world to be “QUICK” will become one upon others. The companies that are innovative and can adapt themselves to this speed of changes will have a more active role against innovations and potential new problems. Our life will return to its regular course sometime after the pandemics, but this will take time, and the process we call “Regular Course” today might be a more digitalized one. 7 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkey and Middle East OZAN AYDEMİR PRESIDENT / CEO In terms of sectors, the gaming sector is going through this period with pretty significant growth. Playing times have increased by 30%. In this period that we all stay at home for months, the number of active users on Steam, one of the biggest game distribution networks and platforms in the world, broke the record of all times by exceeding 23 million people in the previous months. Not only Steam but also other gaming platforms and games have high volumes. Gameplay rates have seen a major increase during the days we stay at home. The fact that we all must stay at home leads not only the young people but anyone into watching movies, reading books and playing games. People spend more time online. The biggest change in terms of esports is that all offline activities are canceled and the organizations are fully transferred to online platforms due to pandemics. There are either big or small-sized tournaments for players almost every day. These tournaments can be organized not only by gaming companies but also by brands. While some brands organize tournaments to satisfy their customers and boost sales, other brands organize intracompany or intercompany online tournaments to satisfy their teams. Now, not only PC games but also mobile games have a part in the e-sports arena undoubtedly. 8 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Turkey and Middle East OZAN AYDEMİR PRESIDENT / CEO The biggest trend in the period of pandemics is mobile games and hyper-casual game types. Mobile games are generally dominated by the hypercasual type and widely played games that offer high levels of online competition such as PUBG Mobile, Garena Free Fire, and LOL Wild Rift. Yet many global companies prepare mobile versions of their top games or expand their range of mobile games beyond PC games. On the other hand, the number of gaming companies that develop hypercasual games both globally and locally is booming. Besides, many investors and companies that want to invest in the sector and are sector- independent are closely and very carefully monitoring the gaming and e-sports sector. 9 G A M I N G I N T U R K E Y - G A M I N G A N D E S P O R T S A G E N C Y Gaming in Turkey OZAN AYDEMİR PRESIDENT / CEO In terms of our own company, Gaming in Turkey, we have completed our 5th year as a Gaming and E-sports Agency. We provide services for more than 20 gaming companies simultaneously. We started Gaming in MENA by setting up our office in Dubai at the beginning of the year. In partnership with FCC, we completed the RUSH FOR FUN E-sports Arena. Our objective is to provide better services in the Middle East by increasing our power and number of teams in that area. Our plans for 2020 included Gaming in Europe, but pandemics slowed down this process a bit. If it goes well, we’ll continue expanding by setting up an office in England in 2021.
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