The Isle of Area of Outstanding Natural Beauty (AONB) Management Plan Review 2015 - 2020 The Isle of Anglesey AONB Management Plan Review 2015 - 2020

The Isle of Anglesey Area of Outstanding Natural Beauty (AONB) Management Plan 2015 - 2020

Contents Section 1 Executive Summary

2 The Management Structure of the Anglesey AONB

3 An Introduction to the AONB

4 AONB Guiding Principles and Forces for Change

5 The Vision and Strategy for the AONB

6 The Action Plan for the AONB

All photos: ©Isle of Anglesey County Council and Mel Parry Front Cover: Bwa GwynMenai (©Mel Strait Parry) 1 Executive Summary AONB Management Plan 2015-20

1 Executive Summary

1.0 Areas of Outstanding Natural Beauty were established Previous plans have identified the 4 stages of the plan as a result of the National Parks and Access to the development with the key stage being the last which Countryside Act (1949). requires the monitoring and review of the management plan process over 5 year periods. It is with this in mind 1.1 The Countryside and Rights of Way (CROW) Act 2000 that the current 2009/14 management plan is being was an important development for all those concerned reviewed and the action plan evaluated. This will allow with the management of AONB’s. As a result of the Act, us to identify and measure the changes that have all Local Authorities which administer AONB’s now have occurred during the plan period. a statutory responsibility to prepare, publish and review a management plan for their area every 5 years. 1.2 Guidance on the review of AONB management plans was produced in 2009 by the Countryside Council for In September 2014 the Minister for Natural Resources (CCW). This guidance took account of a range of announced a review into the purposes and governance issues which are or could impact on the AONB such as of the Designated Landscapes in Wales. This two stage Climate Change. Since then the three environmental review would firstly examine the designations public bodies in Wales, CCW, Forestry Commission themselves looking at their purposes and the merits of Wales and Environment Agency Wales, have been classifying Wales’ designated landscapes under one amalgamated into Natural Resources Wales (NRW). type of designation, before then considering the associ- ated governance arrangements. Further details of the The main purpose of NRW is to ensure that the review can be found at: natural resources of Wales are sustainably http://gov.wales/topics/environmentcountryside/ maintained, enhanced and used, now and in the consmanagement/review-designated-landscapes- future1. As such the Management Plan will need to take wales/?lang=en account of the natural resources within and outside its boundaries and understand how using an ecosystem The Isle of Anglesey AONB Management Plan evaluates approach can better manage the natural resources of and determines what the special qualities of the AONB the AONB. are, then determines what actions are required to ensure that these qualities are conserved and enhanced for In order to assist the AONBs with this process NRW future generations. commissioned Craggatak Consulting to produce specific guidance on the Ecosystem Approach for The administration of the AONB is overseen by a Joint Protected Landscapes Management Plan Reviews2. The Advisory Committee (JAC). This committee consists of review process has been slightly amended to take elected members and co-opted representatives of account of this and is shown in the following table. organisations who wish to participate in the work of promoting and protecting the AONB 1 NRW Business Plan 2013/14 2 Craggatak Consulting 2014

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1 1 Executive Summary AONB Management Plan 2015-20

Table 1 – Management plan review process

The five parts of a Management Plan review

REviEw PROcESS PLAN OUTPUTS SEA / SA HRA

Part 1: State of the Protected Landscape

Review of Review Identification of: Stage A Management Plan Special Qualities Sites of European Assessing Change & The Vision Importance Scoping of SEA Evidence Base Ecosystem Services Other Plans and Consultation with Review links to Programmes Evidence – State of Environmental Bodies other plans, policies the Protected Key environmental & programmes Landscape issues Part 2: Strategy for the Protected Landscape

Stage B Revise and update Protected Landscape Screening the Plan’s the Management Management Plan Effects Plan Strategy Assessment Part 3: Reporting Stage C Production of the Protected Landscape Prepare Screening draft Management Management Plan Environmental Report Plan Action Plan Report Part 4: Formal Consultation Stage D

Formal Submit Report to Stakeholder Consultation Report Consultation and Consultation review by decision NRW engagement makers Part 5: Monitoring The Twelve Principles of the Convention on Biological Diversity Biological on Convention the of Principles Twelve The Stage E Implementation Delivery delivery and monitoring of Plan Monitoring Monitoring

1.3 As can be seen from the table the Management Plan will The natural resource management process will provide a still need to be assessed against a Strategic framework for decision making that identifies Environmental Assessment due to its likely or probable opportunities to better achieve long term outcomes by environmental effects. Similarly a Habitat Regulations taking account of environmental limits and Assessment will still be required to ensure that the plan environmental opportunities. Evidence, carrying capacity does not have an adverse effect on any of the European and a better understanding of the long term impacts will designated sites within or adjoining the AONB. also help the decision making process as will input from communities and young people. 1.4 As previously mentioned Natural Resource Management is now a major consideration during the development of As part of this process the AONB is committed to the Management Plan and is touched upon throughout working with the JAC and other stakeholders to identify the plan. the key resources within and adjacent to the AONB and thus improve our understanding of the Special Qualities Natural resource management is about managing our and Features of the AONB. natural environment in a joined up way that delivers real outcomes for the environment, people, the economy 1.5 Final public consultation regarding the AONB and our communities both in the AONB and adjacent to Management Plan took place between April and June it. It seeks to establish a common approach to decision 2015. A number of points were raised during this time making about our natural resources and how they are which helped inform the process and where relevant managed and should work at all levels from central were incorporated into the revised Management Plan. Government through to landowners.

2 Coastal path between Point Lynas and Dulas 2 Management Structure of the Anglesey AONB AONB Management Plan 2015-20

2 The Management Structure of the Isle of Anglesey AONB

2.0 The Management Structure of the Anglesey AONB Welsh Government Country Land and Business Association 2.1 The Isle of Anglesey Area of Outstanding Natural Beauty Anglesey Antiquarians (AONB) is administered by the County Council’s Medrwn Môn Countryside and AONB Service. The Service consists of a Countryside and AONB Officer, an AONB Project The JAC supports and oversees the Countryside and Officer and two full time temporary AONB Community Rights of Way (CROW) Act’s statutory requirement on Wardens along with other wardening staff. the Isle of Anglesey County Council to prepare and publish the AONB Management Plan. The Countryside and AONB Service’s core activities include: The main duties of the JAC are:

• Supporting the preparation and delivery of the • To co-ordinate the preparation and review of the AONB Management Plan and Statutory AONB AONB management plan every 5 years; purpose ; • To monitor progress and achievement in the • Delivering the Local Authorities Statutory implementation of the management plan; Requirement • To advise the local authority, and other bodies, on • The administration and promotion of the Welsh appropriate action to support the management of Government’s Sustainable Development Fund the AONB; grant; • Co-ordinate actions and guide the decision making • Interpreting and promoting the AONB; process; • Engagement with Communities and Schools • To provide a forum for discussion amongst partner (Primary and Secondary) organisations; • Administrating the Joint Advisory Committee. • To promote co-operation in those actions which • Co-ordinating the AONB Volunteers. can help meet the social, economic and environmental needs of the communities within the The costs of managing the AONB are partially funded by AONB; the Isle of Anglesey County Council and currently grant • To develop and maintain links with protected areas aid from Natural Resources Wales. elsewhere in the world, to exchange experience and good practice; 2.2 The administration of the AONB is overseen by the Joint • To help develop and maintain an image for the Advisory Committee (JAC). This committee consists of designated area; organisations who wish to participate in the work of • To co-ordinate the management of Anglesey’s promoting and protecting the AONB. Heritage Coast.

Many organisations are represented on the JAC and The JAC meets formally twice a year, with the County include: Council providing administrative support. Isle of Anglesey County Council GeoMôn The National Trust The Royal Society for the Protection of Birds Campaign for the Protection of Rural Wales North Wales Wildlife Trust Archaeological Trust Friends of the Anglesey Coastal Path Coed Cymru Unllais Cymru Bangor University Natural Resources Wales Federation of Small Businesses Menter Môn North Wales Environmental Outdoor Charter Group

National Farmers Union Point Lynas Farmers Union of Wales

4 Carmel Head 3 Isle of Anglesey AONB – A brief introduction AONB Management Plan 2015-20

3 The Isle of Anglesey AONB – A brief introduction

3.0 The Isle of Anglesey AONB – A brief introduction • Local Nature Reserves (LNRs).

3.1 The Isle of Anglesey AONB has one of the most These support a wealth of habitats and wildlife, distinctive, attractive and varied landscapes in the British notably: Isles. Anglesey was designated as an AONB in 1966 in order to protect the aesthetic appeal and variety of the • Heathland; island’s coastal landscape and habitats from • Sea Cliffs; inappropriate development. In the nineteenth report of • Sand Dunes; the National Parks Commission and the first report of • Rocky Shores; the Countryside Commission published in 1968 the • Choughs; Anglesey AONB is described as follows; • Grey Seals; • Shore Dock; The areas designated in Anglesey are approximately 83 • Harbour Porpoises; square miles in extent and lie along the coast of the • Silver Studded Blue Butterflies; island with breaks around the urban areas and in the • Marsh Fritillary. vicinity of Wylfa. The coastline of Anglesey, many stretches of which are isolated, contributes much to the Some Sites of Special Scientific Interest are actively island’s appeal. Rugged cliffs, sandy bays, marshes, managed by voluntary wildlife bodies or charitable trusts dunes, the sheltered shores of Menai Strait and the as non-statutory nature reserves, however, the majority windswept slopes of Holyhead and Bodafon mountains are in private ownership. give great variety of scene. 3.4 Three sections of open, undeveloped coastline have 3.2 The AONB is predominantly a coastal designation, also been designated as Heritage Coasts. These covering most of Anglesey’s 201 kilometre coastline but designations complement the AONB, and cover also encompasses Holyhead Mountain and Mynydd approximately 50 kms of the coastline. The sections of Bodafon along with substantial areas of land which form Heritage Coast are: the essential backdrop to the coast. The total coverage of the AONB on Anglesey is approximately 221sq kms • North Anglesey; (21,500 hectares). • Holyhead Mountain; • Aberffraw Bay. The landscape of the AONB reflects the varied underlying geology and is a diverse mixture of marine 3.5 There are many distinctive features to the unique and terrestrial habitats, including rugged cliffs, landscape of the AONB. The coastline is undoubtedly a heathland, sand dunes, salt marshes and mud flats. defining feature; however, the character of the Holyhead Mountain, the cliffs of North and South Stack landscape has been influenced by centuries of farming and rocky coves are the dominant features of the and also traditional industries such as quarrying. island’s northern coastline. The east coast is charac- Agriculture is the main land use in the AONB, and stone terised by vertical limestone cliffs and sandy beaches, walls, cloddiau, hedgerows and field patterns are an whilst the west coast is less rugged and consists of integral part of the landscape. stretches of sand dunes and beaches. The Menai Strait can be considered in two parts, eastern and western. 3.6 The AONB is also an important landscape in terms of The eastern section from Beaumaris to Menai Bridge is archaeology and historical interest, with sites ranging well wooded with relatively large settlements. The from Bronze Age burial chambers to standing stones western section is similarly wooded but is much more and hill forts. The UNESCO world heritage site of rural in character. Beaumaris Castle is also located within the designated area. 3.3 The AONB also contains many habitats which have statutory protection because of their nature conserva- 3.7 Anglesey is a stronghold of the Welsh language, which tion value. These designations include: is spoken by approximately 60% of its residents. There has been an overall increase of residents with full Welsh • Special Areas of Conservation (SACs); language skills since the 2001 census3. The Welsh • Special Protection Areas (SPAs); language is the strongest of the Celtic languages in the • A National Nature Reserve (NNR); British Isles. • Sites of Special Scientific Interest (SSSIs); 3 LUC State of the AONB report 2014

6 3 Isle of Anglesey AONB – A brief introduction AONB Management Plan 2015-20

3.8 It is estimated that 16,5564 people live within the AONB, Table 2 – A summary of the attributes of the an increase of 1.6% since 2001, approximately a quarter Anglesey AONB of the island’s population. Sizeable settlements within the AONB include Beaumaris, Valley, Newborough and Moelfre. Areas of large-scale development, in particular Size 221 sq kms Holyhead, Amlwch, , Menai Bridge, Wylfa and Population 16,556 (LUC 2014) RAF Valley, have not been included in the designation. Date of Designation 20 December 1966 3.9 Employment within the AONB is mainly based upon tourism and agriculture. Anglesey is a popular area for Date of Confirmation 13 November 1967 recreation for the people of North Wales and also the SACs 5 North West of England. The majority are attracted to the island by the quality and number of sandy beaches and SPAs 3 the beauty of the coastal landscape. NNRs 1

3.10 The most popular forms of recreation include family SSSIs 32 visits to the beach, sailing, angling from the shore or LNRs 3 boats, cycling, wind surfing, motorised leisure boating, jet skiing, diving, bird watching, horse riding and Unesco Geopark 1 walking. These all place pressures and demands on the AONB. At the same time, the AONB’s popularity for World Heritage Site 1 such activities provides a significant and positive contri- Scheduled Ancient 75 bution to the local economy. Monuments

3.11 No major industrial development is situated within the Outstanding Historic 2 AONB, however, a nuclear power station; former Landscapes aluminium smelting plant, and an RAF Training Base are Historic Parks and 7 located on the boundary of the designation. There is a Gardens focus on Anglesey becoming an energy development Island both in Nuclear and Alternative Energy which may Conservation Areas 4 include large scale offshore wind farms, marine turbines and solar farms. The proximity of these industries to the Grade I Listed Buildings 32 AONB and the need to bring the energy ashore Grade II* Listed Buildings 42 highlights their influence on both the landscape and the seascape of the AONB, and also the pressure from Grade II Listed Buildings 491 development in close proximity to the countryside and Heritage Coast 50 kms coast. Public Rights of Way 370 kms & 120kms Activities and pressures on the AONB include: permissive coastal path • Recreational development; • Agricultural change; Common Land 504 hectares • Caravan and camping Sites; • Telecommunication equipment; Rhosneigr • Residential development; • Illuminated signs; • Traffic congestion; • Oil and Sewage pollution; • Noise and light pollution; • Wind turbines and wirescapes. • Energy development

4 LUC State of the AONB report 2014

7 3 Isle of Anglesey AONB – A brief introduction AONB Management Plan 2015-20

Figure 1: AONB / Heritage Coast

Figure 2: European Designations

8 3 Isle of Anglesey AONB – A brief introduction AONB Management Plan 2015-20

Figure 3: National Designations

9 Porth Nobla Beaumaris castle 4 AONB Guiding Principles and Forces for Change AONB Management Plan 2015-20

4 AONB Guiding Principles and Forces for Change

4.0 AONB Guiding Principles and Forces for Change to the sustainability of the AONB.

4.1 The management of AONB’s requires an understanding Activities are the pressure, changes and trends which of the different components that combine to make each have either a positive or negative effect on the special AONB distinctive and nationally important. qualities, and consequently the well-being of the AONB. These activities represent the diverse environmental, The main components of AONB’s are their resources economic and social elements of the AONB and its and activities which are highlighted for Anglesey in communities. table 5 below. Identifying the activities which impact upon the Resources are the distinctive features and special resources is essential to the development of effective qualities of the area, which define the AONB’s policies aimed at the protection of the AONB. character. The maintenance of these resources is central

Cemaes harbour

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Table 3: A summary of the resources and activities of the Anglesey AONB

RESOURCES ACTIVITIES Natural Environment Visitors

Landscape/Seascape Recreation Biodiversity Tourism Geology and Geomorphology Education, Study and Research Soil Air Land Management Water Agriculture Statutory Wildlife Sites Woodland Management Non Statutory Wildlife Sites Nature Conservation

Cultural Economic Activity and Development

Historic Landscapes Industry Historic Parks and Gardens Telecommunications Historic Buildings Fishing Scheduled Ancient Monuments Sustainable Transport Non Scheduled Archaeological Sites Illuminated Signs Welsh Language and Traditions Residential Development Dark Skies Mineral Extraction Tranquillity Energy Island Concept Môn Menai Action Plan Recreational Agriculture PROW Tourism Accessible Land and Water Community and Social

Development Transport (caption) Community Facilities Agriculture Tourism

Pollution

Land Air Water Light Pollution

12 St. Davids and Benllech 4 AONB Guiding Principles and Forces for Change AONB Management Plan 2015-20

Table 4: A summary of Anglesey AONB’s Features and Special Qualities

THE FEATURES OF THE ANGLESEY AONB THE SPECIAL QUALITIES OF THE ANGLESEY AONB

Coastal Landscape/Seascape Features Expansive Views/Seascapes Traditional Agricultural Landscape Features Peace and Tranquillity Geological and Geomorphological features Islands around Anglesey Broadleaved Woodlands Lowland Coastal Heath Species Rich Roadside Verges Ecologically Important Coastal and Wetland habitats (including rocky shores, mudflats and estuaries, saltmarshes, beaches and dunes) Built Environment including Conservation Areas and Listed Buildings Archaeology and Ancient Monuments/ Historic Landscapes, Parks and Gardens Rural Agricultural/Coastal Communities Welsh Language Soil, Air and Water Quality The resources and activities are shown in greater Public Rights of Way Network detail in appendix 1. Accessible Land and Water

4.2 The Ecosystem Approach (Natural Resource Commission, Environment Agency Wales and the Management) Countryside Council for Wales into Natural Resources The previous Plan took into account the emerging role Wales. This reinforces Welsh Government’s wishes for a of ecosystem goods and services and took an overall more joined up approach to natural resource look at the likely impacts of Climate Change. Since the management. The approach does have merits as the last Plan was published there have been many changes benefits from food, clean water and fresh air are in Wales including the merger of the Forestry extremely valuable as evidenced in the following table.

Table 5: Ecosystem services

SUPPORTING SERVICES: PROVISIONING SERVICES: REGULATING SERVICES: CULTURAL SERVICES:

Functions provided by Products of ecosystems The results of natural Non-material benefits that ecosystems that underpin such as water, food and the processes such as water result from our interaction all of the other services supply of raw materials purification and air quality with the natural environment

Soil Formation Water Supply Air Quality Cultural Heritage

Primary Production Food Production Climate Health and Wellbeing

Nutrient Cycling Timber Water Quality Inspirational values

Water Cycling Energy Erosion Tranquillity

Biodiversity Fibre & Fuel Soil Quality Recreation and Tourism

It will be a priority of this Plan to identify precisely what As a starting point the following table identifies some of services are provided both within and outside the AONB the above services and their impacts on the AONB. It so that decisions are based on their good management. should be recognised that many of these have more We will also need to identify and agree who and what influence on ecosystems outside the AONB boundary. the Plan affects.

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Table 6: Ecosystem Services delivered on Anglesey

SUPPORTING SERVICES PROVISIONING SERVICES REGULATING SERVICES CULTURAL SERVICES

Functions provided by Products of ecosystems The results of natural Non-material benefits that ecosystems that underpin such as water, food and the processes such as water result from our interaction all of the other services supply of raw materials. purification and air quality with the natural environment

AIR QUALITY CULTURAL HERITAGE SOIL FORMATION WATER SUPPLY REGULATION VALUES

Human influence and settlement can be traced Soil is formed by the back to the Mesolithic interaction between plants, hunter gatherers and Clean water is essential micro-organisms and the Plants and trees are early agriculture. The for life. The fenlands and underlying geology. We central to the cycle of AONB has a rich historic reedbeds in the river depend on healthy soils oxygen and carbon dioxide heritage in terms of its art, catchments of Anglesey for growing food. Soils are in the atmosphere. They culture, ancient monuments perform an important slow to form but can be have an important role to historic buildings and cleansing function in the quickly degraded by poor play in regulating levels of industry. This has great provision of drinking land management, erosion air pollution social, as well as economic water and the impacts of weather value. Regional character and climate and sense of place enhances local identity and provides distinctiveness

CLIMATE REGULATION & RECREATION PRIMARY PRODUCTION FOOD PRODUCTION CARBON STORAGE AND TOURISM

The range of habitats within We rely greatly on and adjacent to the AONB Recreation and tourism processes such as Farmers in the Anglesey have an influence on are an important element photosynthesis where AONB produce food and climate at both local and in the economy of plants use solar energy to other raw materials. The global scales through the Anglesey and the varied convert water, carbon farmed environment is a capture and storage of coastline, rich wildlife, dioxide and nutrients into major producer of sheep carbon from the coastal path and other oxygen and biological and cattle as well as other atmosphere. The fens visitor attractions of the growth which provides local produce such as found on Anglesey are AONB contribute food and other raw cheeses and vegetables large areas of peat that significantly to this materials help store approximately industry 750,000 tonnes of carbon

WATER FLOW AND NUTRIENT CYCLING TIMBER HEALTH AND WELL BEING FLOOD REGULATION

The water catchments, Broadleaved woodland Plants, animals and rivers, streams, marshes, and coniferous forest, micro-organisms are bogs and fens help regulate The landscape and cover around 13.4% of the essential to the natural the flow of water and seascape of the Anglesey total area of the AONB. cycle of nutrients and help drainage of the land through AONB provides Many estate woodlands maintain soil and water storage and reducing opportunities for a range are under sound quality. Increased levels of surface run-off. If properly of activities that help management. There is nutrients such as nitrates managed they can help contribute to the health great potential for bringing and phosphates from reduce flooding at times of and well-being of local other areas of woodland sewage and fertilisers can high rainfall and sustain communities, health care into active management result in poor water quality river flows and surface groups and visitors through community and loss of biodiversity water levels during participation droughts

(continued on the next page...)

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Table 6: Ecosystem Services delivered on Anglesey (continued)

WATER CYCLING ENERGY EROSION REGULATION TRANQUILLITY

The coastline of Anglesey is prone to erosion in a certain number of locations due to tidal action and Relative tranquillity is The AONB has the increasingly, storm events. recognised as a special potential to accommodate This can be both positive quality of the AONB. It a range of renewable We rely on the natural and negative. Areas of provides a resource and energy schemes that are environment and its saltmarsh absorb wave a benefit that is greatly compatible with its functions to provide us energy in storms that valued. Tranquillity is also special qualities. There is with fresh water might otherwise erode the important at night and the scope for developing coastline. Inland, the risk of dark skies of Anglesey are small scale and village erosion can be managed increasingly recognised as energy schemes through tree and vegetation being of high importance cover and by taking care over cultivation over large areas or on slopes

SPIRITUAL AND BIODIVERSITY GENETIC DIVERSITY SOIL QUALITY INSPIRATIONAL VALUES

Anglesey is renowned for Plants and animals drive its coastal landscape and many of the processes The Bio-diversity and its sense of place. The area that result in a healthy seed bank within the AONB has provided inspiration ecosystem and the benefits are a resource for the for artists and writers. It Varying soil types provide we get from it. It is vital to future. Local breeds help continues to provide a mosaic of habitats and conserve the diversity of maintain important genetic people with the opportunity various crops species and habitats, as diversity and contribute to to understand and enjoy they underpin the both our cultural heritage its special qualities. The processes we rely on to and local distinctivenes area enables people to sustain our lives escape, be inspired, and find spiritual renewal.

WATER QUALITY

Disease and pest regulation

Natural processes such as predation and climatic conditions help to control the spread of disease and pests

POLLINATION

The effective pollination of crops by bees and other pollinators is vital to the life cycle of many plants. The AONB relies on this ‘natural service’ for growing food crops as well as other plants and wildflowers

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This process has evolved into an idea known as the 8) objectives for ecosystem management should be ‘Ecosystem Approach’ which has been defined as set for the long term

A strategy for the integrated management of land, water 9) there will be a need to accept and manage and living resources that promotes conservation and change so as to achieve optimal outcomes sustainable use in an equitable way.5 10) the ecosystem approach should seek the This approach provides a way to manage nature that appropriate balance between conservation and combines three core themes the use of biological diversity

• the ecology of the natural environment, including its 11) The ecosystem approach should consider all functions and processes forms of relevant information to aid the process • the benefits that people get from the natural environment (ecosystem services) 12) The ecosystem approach should involve all • the value of nature to society (in both monetary and relevant sectors of society and scientific non-monetary terms) disciplines

On Anglesey, adopting an ecosystem approach would In order to ensure that this approach is properly mean a full recognition of the values the AONB’s special understood and embedded into the Management Plan qualities offer to people and if maintained and the AONB Partnership will need to: enhanced, to future generations. The AONB contains and adjoins other protected sites. Its health is bound to • Identify and describe the services delivered by the the development of its surrounding landscapes and AONB seascape. The sustainable management of healthy • Assess the condition of each service resilient and productive ecosystems in the AONB can • Assign a value to them, both monetary and make an important contribution to a network of ‘ecosys- non-monetary tem hotspots’ across Wales. In order to achieve this it is • Produce maps which may identify where land crucial that local people, relevant statutory and voluntary management changes could benefit ecosystem agencies and visitors have an understanding of the services special qualities that define the Isle of Anglesey AONB (page 18,19), and the forces affecting them. It is also Some of this work is included in this Plan but it will be important to understand who is likely to be affected by essential to undertake effective engagement with a wide the Plan and how we communicate with them. range of stakeholders, including local communities to ensure the principles are addressed through the plan The 12 principles of the Convention on Biological process. Diversity set out a framework that should become a part of the decision making process when adopting an ecosystem approach. The principles are as follows 4.3 Landscape

1) the objectives of managing land are a societal The landscape of the AONB is a diverse mixture of many choice features, which are both distinctive and appealing. As the Anglesey AONB is predominantly a coastal designa- 2) management should be decentralized to the tion, features such as cliffs, rocky shores, islands, sandy lowest appropriate level beaches and sand dunes tend to dominate the landscape. A significant proportion of the AONB is 3) managers should consider the effects of their farmland, whilst there are also significant areas of activities on adjacent and other ecosystems heathland, semi natural woodland, intertidal wetlands and lakes. 4) recognize potential gains from management and understand and manage the ecosystem in an The AONB has a relatively open, rolling, undulating economic context landscape. The topography of Anglesey generally falls from the north east to the south west, and this is 5) encourage ecosystem resilience represented in the landscape of the AONB. The North and North West coastlines are dominated by impressive 6) ecosystems must be managed within the limits of ancient Precambrian and Cambrian sea cliffs, their function particularly on Holy Island, while on the eastern side of the Island; limestone cliffs provide an interesting 7) the ecosystem approach should be undertaken at contrast. The south western coast is characterised by a the appropriate spatial and temporal scales series of rocky headlands and intervening sandy bays and dunes which generally enclose shallow lakes or 5 Convention on Biological Diversity

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marshes. The Menai Strait shore has low cliffs capped increase in the number of Landscape Character Areas with woodland and rolling farmland on glacial deposits. from 15 to 18 (as shown in Figure 4 below).

There is limited natural woodland coverage in the It is important to recognise that the boundaries between AONB. Anglesey is one of the least wooded counties in LCAs are rarely distinct and are based upon best the (IACC 2004). Woodlands are most judgement of a gradual, but discernible change in common along the Menai Strait and on the east coast of character. The general character of Anglesey reflects a the AONB. A number of the Estates located in the complex, underlying geology and effects of geomorpho- AONB maintain significant areas of broadleaved logical processes such as glaciation. The island contains woodlands. These include Baron Hill, Bodior, Bodorgan, some of the oldest rocks in Wales and Britain as a Dulas, Penrhos and Plas Newydd. The AONB also whole, and these are clearly illustrated in the topography includes two extensive conifer plantations at Newbor- of the island. Extensive tree cover is generally scarce, ough and Pentraeth. although ancient semi-natural woodlands are found along the Menai Strait, and extensive plantations can be The Anglesey Landscape Strategy prepared in 1999 found around Mynydd Llwydiarth and Newborough was reviewed during 2010 in response to changes Warren. The island shows a rich cultural history with within the LANDMAP methodology which resulted from evidence of man’s actions extending over some 8000 the application of the process to Wales as a whole. years. There are over 200 Scheduled Ancient Consequently in 2003 the Countryside Council for Wales Monuments ranging from Bronze Age burial chambers (CCW) introduced a quality assurance programme for to later medieval features. More recent landscape checking LANDMAP studies. This has led to alterations features include the planned landscapes of large to the LANDMAP aspect topic areas and evaluation estates, such as Plas Newydd and transportation levels. One of the many outcomes of the review was an routes.

Figure 4: Anglesey Landscape Character Area

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4.4 Seascapes was also recorded. Within the study area there is a great diversity of terrestrial, intertidal and marine environ- Seascapes are a highly valued part of the Welsh ments. These stem from the varied geology, geomor- scenery, they can also be some of our last ‘wild’ phology and coastal processes within the area, and also landscape areas and support a wealth of natural from thousands of years of human activity on land and heritage. Seascapes can loosely be defined as “An area sea. Combinations of natural and cultural processes of sea, coastline and land as perceived by people, continue to shape the evolution of the area’s seascapes. whose character results from the actions and interac- tions of land and sea, by natural and/or human factors” Seascape character assessment is a development of (CCW 2010). the well-established process of landscape character assessment. It divides the study area into Seascape This definition clearly implies that seascapes relate to Character Types (SCTs) (areas of recognisable character more than just the view as it also embraces the ecologi- which occur across the study area) and Seascape cal and cultural resources in the marine and coastal Character Areas (SCAs) (geographically-distinct areas environment. Coastal protected landscapes are clearly with a unique sense of place, and comprised of different key components of nationally important seascapes and combinations of SCTs). The project has identified 17 we need to understand how we value, identify and terrestrial SCTs; 7 inter-tidal SCTs and 12 marine SCTs. manage these nationally important resources. It has also identified seascape features such as lighthouses, harbours and defensive sites. In 2013 the Isle of Anglesey County Council undertook a seascape character assessment of its coastline. This A profile is provided for each SCT which includes a brief was done in collaboration with Snowdonia National Park description and a map showing the locations where it and the Countryside Council for Wales, now Natural occurs. Profiles are also provided for each of the SCAs Resources Wales. The work was a continuation of the (which are named by their geographical position) regional seascapes work carried out by the CCW in describing their location and context; summary descrip- 2009 and highlighted in the previous plan. tion; constituent SCTs; key characteristics; cultural benefits and services; natural influences and sites; The joint study identified 36 Seascape Character Areas cultural influences and sites; perceptual qualities; forces from the Conwy Estuary down to Aberdyfi (see map for change and inherent sensitivity. below). The work also extended out to the 12 nautical mile limit of our territorial waters. Land outside of the Copies of the SCA can be found at study area boundary that contributes to the seascape www.anglesey.gov.uk/aonb

Porthwen

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Figure 5: Seascapes Character Areas

1 Conwy Estuary 9 Cemlyn Bay 17 Caernarfon 2 Conwy Bay 10 Carmel Head to Penrhyn 18 Abermenai 3 Traeth Lafan 11 Holyhead 28 North-east of Anglesey 4 Menai Strait 12 Inland Sea 29 North of Anglesey 5 Penmon 13 Holyhead Mountain 30 North-west of Anglesey 6 Red Wharf Bay to Moelfre 14 Rhoscolyn 31 West of Anglesey 7 Dulas Bay 15 Rhosneigr 32 Caernafon Bay 8 Amlwch and Cemaes 16 Malltraeth

19 Traeth Bychan 4 AONB Guiding Principles and Forces for Change AONB Management Plan 2015-20

4.5 Shoreline Management Plans • Proposed development of a Tourism Village and Leisure Facilities by Land and Lakes A Shoreline Management Plan (SMP) provides a large- • Proposed wave energy developments on the West scale assessment of the risks associated with coastal coast of Anglesey evolution and presents a policy framework to address these risks to people and the developed, historic and From an AONB’s perspective all proposed development natural environment in a sustainable manner. as part of the Energy Island Programme should have regard to the AONB designation in terms of the AONB’s The SMP is a non-statutory policy document for coastal primary purpose of conserving and enhancing natural defence management planning. It takes account of beauty. other existing planning initiatives and legislative requirements, and is intended to inform wider strategic Further details on Energy Island can be obtained on the planning. It does not set policy for anything other than website www.angleseyenergyisland.co.uk coastal defence management. However, from this perspective, it aims to provide the context to, and the consequences of, management decisions made in other 4.7 Destination Management Plan (DMP) sectors of coastal management. The local economy on Anglesey is fragile. There are high The plans and policies impacting on Anglesey are levels of migration amongst young people, high levels of contained within the West of Wales shoreline unemployment, significant levels of social deprivation and management plan 2 under Coastal areas F and G. They rural economic problems. One of the major difficulties take into account predictions for sea level rise and facing peripheral economies like Anglesey is the ability climate change and present strategies for a 50 year to generate new employment, especially in higher value period and also a 100 year period. Policies range from sectors. doing nothing to holding the line in order to protect land and property. These scenarios will undoubtedly impact Replacing lost jobs and delivering on growth targets will on the AONB and will need to be considered during the not be easy. Realistically, only a small number of sectors ecosystem approach assessments can work within Anglesey’s peripheral location and be (http://www.westofwalessmp.org/). relied on to deliver new jobs. Tourism is a sector that can, and does, contribute to local prosperity and quality of life in Anglesey. 4.6 Anglesey Energy Island Tourism can also have negative impacts. It can affect the The Energy Island Programme (EIP) is a partnership natural environment and general character of an area. between public and private sector organisations with the The growth in visitors can create unwelcome develop- vision of putting Anglesey at the forefront of energy ment pressures for the local community, employment research and development, production and servicing, issues and congestion on the roads and at key sites. bringing with it potentially huge economic rewards, Tourism can't therefore just be left to develop through pursuit of the following: unchecked; it has to be managed in a sustainable way, to maximise the benefits for long-term prosperity and • Production – Investing in low carbon energy reduce the negative impacts. production to help secure a stable energy future for Wales. Destination Management is a process of coordinating • Demonstration – Establishing world-class facilities the management of all the aspects of a destination that to place Anglesey as a leading location for low contribute to a visitor’s experience, taking account of the carbon energy innovation and demonstration. needs of visitors, local residents, businesses and the • Servicing – Ensuring that local companies and environment. A Destination Management Plan (DMP) is a people benefit and take advantage of opportunities shared statement of intent to manage a destination over from new energy investments. a stated period of time, articulating the roles of the differ- ent stakeholders and identifying clear actions that they As a result the EIP will potentially result in a £25bn will take. In these definitions, ‘manage’ and ‘manage- investment over the next 10-15 years, through invest- ment’ are taken in their widest sense. Crucially, ments such as: destination management includes the planning, development and marketing of a destination as well as • New Nuclear Build at Wylfa which will create 6,000 how it is managed physically, financially, operationally jobs during the build phase and numerous local and in other ways. supply chain opportunities; • New National Grid Transmission Infrastructure to Tourism is a complicated industry involving the public, connect the proposed low carbon developments private and third sectors – and the local community. The on Anglesey to the mainland network; private sector comprises many businesses, most of

20 4 AONB Guiding Principles and Forces for Change AONB Management Plan 2015-20

them small. Working alone, these enterprises cannot restrictions. Of those that could be achieved, the Plan manage and sustain tourism across a destination. They stated that they should be chosen on the following cannot provide or maintain the necessary infrastructure grounds; cost-benefit ratio, and ease of development or train and develop a skilled workforce without some and availability of funding. assistance. Similarly, there are many public agencies and departments within agencies that contribute in different ways to tourism development and management 4.9 Anglesey Coastal Environment Project along with a plethora of third sector economic develop- ment projects. For tourism to be successful and make a The 2009-2015 ERDF Coastal Environment Project constructive contribution to the local community, all develops on-shore and off-shore facilities to maximise parties need to co-ordinate activity and work to economic benefits and impacts from the coastline of common, agreed goals, set down in a reference Anglesey. document such as the DMP. This is therefore a plan for all those with an interest in the future of tourism in The Project’s priority activities can be summarised as: Anglesey which includes: • Maritime Infrastructure • Access and Movement • The private sector, responsible for meeting the day- • Interpretation and Enjoyment to-day needs of visitors. • Commercial Opportunities • Local Government departments, responsible for destination management. The Project has implemented a variety of innovative • The various economic and community activities at strategic locations around the coastline of development projects that impact on tourism and Anglesey - enhancing the standard and availability of the destination. coastal recreation infrastructure to provide increased • Politicians, who have to agree policy and allocate opportunities for people (both local communities and resources visitors) to participate in activities around the coast. • The local community with an interest in tourism Through developing the outstanding natural related opportunities and possible impacts upon environment, the project improves the appeal and their way of life. reputation of Anglesey as a tourist destination and provides facilities to sustain the overall quality of the This DM Plan sets the parameters for tourism island’s coastal towns and villages. The project supports development within Anglesey for the period 2012-2016. and encourages businesses to capitalise upon the The Plan, however, is simply a tool in an on-going opportunities arising from coastal activities and marine Destination Management Planning process. It is not an leisure with recognised growth potential. end in itself but more of a flexible reference point that will need to be reviewed and updated through the Plan It is expected that, throughout the lifetime of the project, period and beyond. it will:

• Provide enhanced and/ or new coastal recreation 4.8 Môn Menai Coastal Action Plan infrastructure; • Provide support for existing and new local maritime In 2007 the Economic Development Unit of Anglesey businesses; County Council commissioned a report with the express • Improve direct and/ or in-direct employment aim of considering the best way to deliver benefit from opportunities within the marine leisure sector; the coastline of the Môn-Menai Area. The specific terms • Provide improved opportunities for participation in of reference to the study team stated that the purpose physical activities which will lead to improvements of the study was “To develop proposals to make the in social inclusion, health and well-being; best use of the spectacular Anglesey Coastline (in terms • Improve the appeal and reputation of Anglesey as of both onshore and offshore activities), in order to a tourist destination; maximise economic benefit”. • Provide facilities to sustain Anglesey’s coastal towns and villages; The study area included the whole coast of Anglesey • Promote and engender a strong local maritime and the Gwynedd shore of the Menai Strait running from leisure interest; Dinas Dinlle in the west to Hirael Bay and Porth Penrhyn • Embrace Anglesey’s maritime culture and history in the east. In total, the study area considered approxi- (including the Welsh language) and engender pride mately 125 miles (240 kms) of coastline. in the local environment.

The Action Plan concluded by proposing 58 separate projects encompassed within 12 different themes. It also 4.10 Summary recognised that not all these projects could be achieved either due to funding, partner interest or development It is clear that the AONB faces some major developmen-

21 4 AONB Guiding Principles and Forces for Change AONB Management Plan 2015-20

tal pressures over this plan period and further into the These policies will draw on information from the future. By gaining a better understanding of the AONB’s Landscape and Seascape work already completed as special qualities and features and improving our well as the guiding principles contained within the understanding of the ecosystem approach and its Shoreline Management Plan to help inform our implications it will be possible to prepare clear policies to understanding of possible climate change impacts on help manage these pressures. the AONB coast. They will also help determine the likely impacts the major developments may have on the AONB and how they can be mitigated for.

Rhoscolyn beacon

22 Traeth yr Ora 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

5 The Vision and Strategy for the Isle of Anglesey AONB

5.0 The Vision and Strategy for the Isle of Anglesey • Communities enjoy sustainable economic and AONB social prosperity with improving service provision and a high quality of life The State of the AONB report provides the basis for • Provides equal access to all people in a sustainable establishing a Vision and Strategy for the AONB which is way so that they can enjoy the recreational and a long term statement about the future of the AONB, lifelong learning opportunities it offers as well as the relating specifically to the statutory purpose of the opportunities provided for the health and well- designation which is to conserve and enhance the being of future generations natural beauty of the AONB. Tied to this is the relation- ship to the environmental, economic, social, cultural and historic qualities of the AONB that need to be conserved THE VISION FOR THE FUTURE OF THE AONB and enhanced for present and future generations through appropriate management. The unique landscape/seascape, natural beauty and It will help guide the AONB Partnership in ensuring that special qualities of the Isle of Anglesey AONB are the AONB: conserved and enhanced for the benefit of present and future generations. Communities within the • Is an inspiration to local people and visitors who AONB are dynamic and vibrant and can relate to are actively involved in enjoying and managing its their local environment whilst sustainable activities outstanding landscape/seascape contribute positively to a healthy rural and coastal • Landscape/Seascape character, beauty and economy. diversity are enhanced with tranquil areas and unspoilt panoramic views The ecosystem approach will help integrate the • Landscape is carefully managed to protect, management of land, water and living resources that enhance and make best use of its natural promotes conservation and enhancement of natural resources and the services they provide ensuring beauty and sustainable use. The management of the that they are undiminished for future generations Holyhead Breakwater Country Park will be an • Habitats are functional and well connected and exemplar in best practice. that they support viable species populations • Coastline is valued and enjoyed, retaining its natural and undeveloped character with a thriving During the preparation of the Management Plan the marine environment Ecosystem Approach has continued to develop and part • Offers a greater understanding of the historic of that development is the inclusion of partners in the environment and the evolution of the landscape wider management of the landscape as a whole. As and that a high value is placed on caring for our part of this development it has become clear that there heritage and culture is a need to identify data and information that can help • Farming and woodland sectors are diverse, thriving us manage the AONB in a more cohesive manner. This and underpinning the sustainable management of will be developed over the plan period under the the landscape through an ecosystem approach Ecosystem approach theme.

Linked to the Vision is the Strategy which identifies the Porth Trecastell objectives, policies and management required to attain the Vision for the AONB by steering change in a positive and sustainable way for the benefit of the AONB’s environment, economy and communities.

The objectives are designed to direct management across the whole AONB and they form the strategic framework for the designation between 2015 and 2020.

The Vision and Strategy for the AONB are broken down and explored through the following six themes and subsequent policies and sub policies which have their own unique code for reference and identification.

24 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

AONB Theme Code Policy/Code

Enhancing Countryside e.g. Landscape CCC 1.0 and Coastal Character ccc Maintaining Nature and NE e.g. Habitats and Species Conservation NE 1.0 the Environment Supporting Opportunities for Visiting and Enjoying VE e.g. Clean and Safe AONB VE 1.0 the AONB Maintaining the Living LWL e.g. Understanding AA 1.0 and Working Landscape Raising Awareness AA e.g. Land Management LWL 1.0 and Appreciation Developing the TEA e.g. Understanding and Awareness TEA 1.0 Ecosystem Approach

5.1 Enhancing Countryside and Coastal Character Policies (CCC): Aim CCC 2.1 Identify, protect and actively conserve the historic, archaeological and cultural The natural beauty, special qualities and distinctiveness resources of the AONB with relevant of the landscape of the Isle of Anglesey AONB, including agencies its natural, cultural and historical features, will be conserved and enhanced for the benefit of present and CCC 2.2 Support the use of traditional skills and future generations. practices during restoration of the AONB’s special qualities Management Objective 1: Landscape/Seascape • The coastal landscape/seascape will be actively CCC 2.3 Ensure that high quality, co-ordinated and conserved through appropriate management. consistent interpretation material is provided to inform people about the rich Policies history of the AONB CCC 1.1 LANDMAP is used as the process by which the landscape character of the AONB is Management Objective 3: Development valued and assessed • Planning Policies will ensure that all development within and adjacent to the boundary of the AONB CCC 1.2 The Anglesey Seascape Character is compatible with the aims and objectives of the Assessment is used to help determine the designation and that new developments enhance likely impacts of marine developments on local character. the special qualities and features of the AONB Policies CCC 3.1 All development proposals within and up to CCC 1.3 There is a need to maintain the accessibility 2Km adjacent to the AONB will be and conservation interest of sites of rigorously assessed to minimise inappropri- geological and geomorphological ate development which might damage the importance special qualities and features of the AONB or the integrity of European designated sites CCC 1.4 Elements of the landscape that have been degraded and lost their character will be CCC 3.2 All new developments and re-developments restored and enhanced to safeguard the within and up to 2Km adjacent to the quality of the landscape AONB will be expected to adopt the highest standard of design, materials and landscap- Management Objective 2: Historic Landscape and ing in order to enhance the special qualities Culture and features of the AONB. Proposals of an • Historic, archaeological and cultural sites are appropriate scale and nature, embodying important features of the Isle of Anglesey AONB. the principles of sustainable development, Strong planning policies will protect such sites from will be supported development that degrades the special qualities of the AONB. CCC 3.3 Ensure that planning policies reflect the

25 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

statutory duty of the Council to conserve non-native species and enhance the special qualities and features of the AONB Management Objective 2: Soil, Air and Water • The quality of the soil, air and water – both CCC 3.4 Continue to encourage the under grounding freshwater and seawater – is regularly monitored to of existing and proposed power and maintain standards that exceed UK and European telephone lines standards.

CCC 3.5 Continue to encourage the highest Policies standards of equipment design for NE 2.1 Work with the community as a whole to telecommunication masts to minimise their protect soils, air and water from pollution visual impact on the special qualities and features of the AONB NE 2.2 Monitor soil, air and water quality regularly to ensure that the AONB meets or exceeds Management Objective 4: Peace and Tranquillity the expected standards • Unspoilt panoramic views and tranquil atmosphere are safeguarded from improvement that would NE 2.3 Reduce wastage by actively promoting degrade the special quality of the AONB. water efficiency measures and more sustainable patterns of domestic, industrial, Policies agricultural and leisure water use CCC 4.1 Work to maintain the solitude and natural beauty of the AONB Management Objective 3: Designated Areas and Other Important Sites CCC 4.2 Work towards securing Dark Skies status • Both statutory and non-statutory wildlife sites are for Anglesey managed for their biodiversity, aesthetic and amenity value``. CCC 4.3 Ensure noise intrusion into the AONB is within acceptable limits Policies NE 3.1 Work with site managers to maintain, restore, expand and sometimes create 5.2 Maintaining Nature and the Environment (NE): wildlife habitats Aim NE 3.2 Ensure that non-statutory local wildlife sites The whole community has accepted the importance of are recognised as fundamental components conserving the natural world and wildlife and supports of the AONB and the wider Anglesey legislation that protects the environment from countryside inappropriate and damaging activities. Designated wildlife sites are managed sensitively and form part of an NE 3.3 Ensure that high quality interpretative increasingly rich matrix of wildlife-friendly countryside. material is readily available to both residents Incidents of pollution of soil, air and water in the AONB and visitors so that they are informed about will be reduced. the interest and value of the AONBs natural environment and wildlife Management Objective: Habitat and Species Conservation Management Objective 4: Research • The coast and countryside is managed sensitively • Monitor the species and habitats that characterise to maintain the diversity of habitats and species in the AONB to develop a clear understanding of the a favourable condition and to improve connectivity management required to conserve and enhance between sites. their special qualities and features.

Policies Policies NE 1.1 Continue to deliver the Anglesey NE 4.1 Promote open sharing of information Biodiversity Action plan priorities collected in research with those organisations having an interest in the AONB NE 1.2 Maintain, restore and enhance priority habitats and biodiversity in the AONB. NE 4.2 Make better use of the resources available Particular attention will be paid to sites with at the Local Biological Records Centre International and National designations (COFNOD) such as SPAs, SACs, NNRs and SSSIs

NE 1.3 Identify, locate and remove invasive

26 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

5.3 Supporting Opportunities for Visiting and Enjoying recreation and leisure activities that are the AONB (VE): Aim consistent with the conservation of the area’s special qualities and features The community as a whole have opportunities to experi- ence and appreciate the tranquillity of the AONB’s Management Objective 4: Access special qualities and features in a sensitive and • Implement the PRoW improvement plan to raise sympathetic way. awareness of access opportunities and ensure uses appropriate to the purposes of designation. Management Objective 1: A Clean and Safe AONB • The impacts of pollution and recreation upon the Policies special qualities and features of the AONB are VE 4.1 Promote access for all (where appropriate), regularly monitored to ensure that any incidents are whilst also protecting the AONB’s special within acceptable limits. qualities and features and the integrity of the European sites, ensuring there is a co- Policies ordinated approach to the appropriate VE 1.1 Promote understanding and awareness management and promotion of public between recreation, conservation and local access and quiet recreational activities. interest groups VE 4.2 Ensure that the PROW network is VE 1.2 Work to improve people’s enjoyment of the maintained at a high standard and that AONB by reducing incidents of littering, dog appropriate information and clear signage fouling and fly tipping and associated anti- conserves and enhances the special social behaviour qualities and features of the AONB and the integrity of the European sites Management Objective 2: Tourism • Develop partnerships that secure sustainable VE 4.3 The All Wales Coastal Path complements recreation activities that support the statutory the PRoW network and where deemed purposes of designation and contribute to the local appropriate provides opportunities for economy by supporting rural services and recreation that are accessible to all. Monitor employment. the impacts of the Coastal Footpath on the special qualities and features of the AONB Policies VE 2.1 Ensure the tourism industry makes a vital VE 4.4 Monitor the management of open access and sustainable contribution to the land and the links to and from access land Anglesey AONB economy

VE 2.2 Raise awareness of the special qualities 5.4 Maintaining the Living and Working Landscape and features of the AONB that are key (LWL): Aim assets to the tourism sector Communities within, and adjacent to, the AONB VE2.3 Ensure that the Destination Management contribute to the conservation and enhancement of its Plan supports the conservation and special qualities and features whilst increasing their enhancement of the AONBs special existing economic and social activities sustainably thus qualities and Features providing a resource to the people of Anglesey.

Management Objective 3: Recreation Management Objective 1: Land Management • Ensure that the AONB continues to be a popular • Land managers safeguard sustainable land use location for sustainable recreation with both activities that support the special qualities and residents and visitors and that the risk of damage contribute to the local economy by providing to the AONB’s Special Qualities and Features are products and services. lessened by working with user groups to reduce instances of conflict. Policies LWL 1.1 Support farming so that it remains one of Policies the principal land uses within the Anglesey VE 3.1 Promote sustainable recreational activities AONB and contributes to maintaining the and facilities that complement the special quality of the landscape and the AONB’s qualities and features of the AONB special qualities and features.

VE 3.2 Promote enjoyment of the AONB for LWL 1.2 Ensure the continued viability of agriculture residents and visitors by encouraging and its allied businesses in ways which

27 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

conserve and enhance the special qualities and features of the AONB LWL 3.2 Work with others to help develop and deliver the health and well-being agenda in LWL 1.3 Influence policy, plans and funding streams the AONB which support farmers and other rural landowners LWL 3.3 Continue to build and maintain the volunteering capacity, and diversity of LWL 1.4 Support the sound management and volunteer roles and the range of appropriate expansion of woodlands within opportunities that deliver AONB purposes the AONB for both their commercial and social value. Management Objective 4: Business • Explore the opportunities that Businesses can LWL 1.5 Support opportunities for farmers and provide that actively contribute to a healthy rural landowners to identify and develop environ- economy and provide employment opportunities mentally sustainable diversification for the people that live on Anglesey. enterprises that conserve and enhance the special qualities and features of the AONB Policies LWL 4.1 Work with partners to increase the LWL 1.6 Encourage and support measures, availability and speed of broadband and the including financial subsidies under agri- coverage of the mobile phone network, to environment schemes which are targeted facilitate business growth, encourage home towards the enhancement of the special working and improve the quality of rural life. qualities and features of the AONB LWL 4.2 Promote a profitable, high quality local food Management Objective 2: Viable Communities processing economy as a way of revitalising • Maintain local culture and rural services, products rural incomes, and to raise awareness and activities by securing affordable homes for among local residents, organizations and local people and supporting the Welsh language. visitors about the benefits to the landscape/seascape, economy and social Policies fabric of purchasing locally sourced foods LWL 2.1 Promote local employment and local business opportunities which contribute to LWL 4.3 Support opportunities that encourage local the conservation and enhancement of the businesses in the AONB to become more AONB’s special qualities and features; environmentally and economically support local communities within the AONB sustainable, particularly in ways that and increase the ability of people to live and conserve the special qualities and features work locally of the AONB

LWL 2.2 Recognise a proven need for affordable Management Objective 5: Sustainability housing within the AONB in accordance • Increase the proportion of the resident population with relevant planning and housing policies who adopt environmentally friendly lifestyles by providing information on and examples of LWL 2.3 Encourage and enhance the retention and successful projects. provision of local services within the AONB’s communities whilst reducing the Policies move towards urbanisation LWL 5.1 Ensure that the sustainability concept is recognised and understood as a basic Management Objective 3: Community Involvement requirement underlying all policies • Engage with the communities of the AONB through meaningful consultation to improve understanding LWL 5.2 Ensure that the landscape and the special of the statutory nature of the AONB and create qualities and features of the AONB are opportunities for better engagement. recognised and valued as an economic asset Policies LWL 3.1 Support and enable communities to LWL 5.3 Promote the efficient, sustainable use of the develop and deliver high quality, AONB’s natural resources to conserve and community-led initiatives that contribute to enhance the special qualities and features the understanding, conservation, and of the AONB enhancement of the special qualities and features of the AONB. LWL 5.4 Promote the objectives of the Waste

28 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

Hierarchy in the AONB, which are to AA 1.2 Work with schools to improve connections reduce, reuse and recycle thus ensuring the between the special qualities and features sustainable management of waste of the Anglesey AONB, landscape change and their curricular and extra-curricular Management Objective 6: Transport activities • National and local transport agencies have put in place policies, guidance and decisions to conserve AA 1.3 Work with partners to provide opportunities and enhance the special qualities of the AONB, for outdoor learning for all ages and abilities maintain local distinctiveness, provide services and in keeping with the goals of lifelong learning support a buoyant rural economy and social well-being

Policies AA 1.4 Work with partners to ensure there is LWL 6.1 Promote the integration and use of more greater awareness and appreciation of the sustainable public transport systems as Anglesey AONB by those who live, work or part of a multi-modal approach in the visit the AONB AONB Management Objective 2: Interpretation and LWL 6.2 Encourage cycling for both commuting and Information leisure purposes through the development • Reveal the meanings and relationships of the area’s and promotion of a seamless and safer cultural and natural heritage to promote network and by exploring opportunities for understanding and appreciation of the AONB future off-road cycling infrastructure through effective interpretation that enhances the special qualities and features of the AONB by LWL 6.3 Ensure that the special qualities and involvement with landscapes and sites. features of the AONB are fully respected in the planning, design, provision and Policies management of all types of transport AA 2.1 Increase the profile of the AONB through schemes. effective and consistent interpretation and information for both residents and visitors LWL 6.4 Promote the AONB as a model for high standards of design in highway schemes, Management Objective 3: Interpretation and infrastructure and associated landscaping Information which complement the special qualities of • The JAC will continuously seek opportunities to the AONB promote joint working with and between stakeholders to secure the purposes of designation and maximise funds. 5.5 Raising Awareness and appreciation of the AONB (AA): Aim Policies AA 3.1 Foster effective partnership and People understand and support the primary purpose of administrative arrangements to lead and the AONB to conserve and enhance the Natural Beauty co-ordinate the management of the AONB of the area and that they contribute positively to its via the Joint Advisory Committee (JAC) current and future management through initiatives developed by the Countryside and AONB service and its AA 3.2 Share our knowledge and that of others as partners. well as best practice and skills in protected landscape management through the JAC Management Objective 1: Understanding and Life and the Protected Landscape network Long Learning • Make the whole community aware of the benefits AONB designation brings by regularly promoting 5.6 Developing the Ecosystem Approach (TEA) – the special qualities and features of the AONB and Aim explaining its management needs. The ecosystem approach is recognised as being a Policies process in planning a sustainable future for the AA 1.1 Support initiatives for children and young economy, environment and communities. The natural people to understand more about the environment of the AONB (and Anglesey as a whole) is Anglesey AONB’s changing landscape and managed for nature and people in a more joined up-way its special qualities and features through and the process is better understood. The 12 ecosys- outdoor learning tem approach principles, as set out in the Convention on Biological Diversity, are clearly conveyed and

29 5 The Vision and Strategy for the AONB AONB Management Plan 2015-20

understood by all AONB Partners and become part of TEA 1.4 Ensure that the impacts of climate change the decision making process. on the Anglesey AONB are recognised and understood and that mitigation and adapta- Management Objective 1: Understanding and tion to climate change are established Awareness within the Ecosystem approach • Explain and promote the Convention on Biological Diversity and develop an agreed model for applying Management Objective 2: Research an ecosystem approach to the management of the • Identify and describe the ecosystem services natural environment with all key stakeholders. delivered by the area within 12 months and assess the condition and value of those services by 2020. Policies TEA 1.1 Ensure that the Ecosystem Approach is Policies clearly understood, as are the 12 principles, TEA 2.1 Ensure that all necessary data sources are and that all partners are identified and identified and accessible so that informed included in consultations choices can be clearly made.

TEA 1.2 Promote the role that the Ecosystem TEA 2.2 Work with partners to assign values to the Approach has in relation to integrated various ecosystem services recognising the sustainable land management and the non-use value that some services provide. wider landscape of the AONB and Anglesey and the range of goods and services this TEA 2.3 Work with partners to create opportunity delivers maps, using identified data, where land management changes could provide TEA 1.3 Encourage and support research into the enhanced ecosystem services. role various ecosystems provide within the AONB

Skerries

30 Swnt, Moelfre 6 The Action Plan for the AONB AONB Management Plan 2015-20

6 The Action Plan for the Anglesey Area of Outstanding Natural Beauty

6.0 The Action Plan for the Anglesey Area of management of the AONB it is necessary to rely on the Outstanding Natural Beauty goodwill and understanding of the individuals and organisations controlling or influencing land 6.1 The Action Plan. management. . The AONB Partnership will be the main mechanism of 6.2 The Action Plan is the final part of the policy framework delivery of this action plan and an agreed structure will that includes the strategy and vision. The actions are be discussed and agreed during meetings of the Joint derived from these two chapters and follow the same 6 Advisory Committee where amendments may occur due themes outlined in those chapters. to changes in legislation and funding. This will ensure that the goal of integrated land management is To deliver the actions, and thus achieve the sustainable achieved.

AONB Theme: Enhancing Countryside and Coastal Character

AIM: The natural beauty, special qualities and distinctiveness of the landscape of the Isle of Anglesey AONB, including its natural, cultural and historical features, will be conserved and enhanced for the benefit of present and future generations.

MANAGEMENT OBJECTIVE 1: LANDSCAPE/SEASCAPE The coastal landscape/seascape will be actively conserved through appropriate management.

CCC 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

LANDMAP is used as the Landmap will be used process by which the when assessing new and CCC 1.1 landscape character of the proposed developments IoACC JAC / NRW Ongoing AONB is valued and Landmap and GIS assessed training for officers

The Anglesey Seascape Anglesey Seascape Character Assessment is Character Assessment used to determine the will be used when CCC 1.2 likely impacts of marine IoACC JAC / NRW Ongoing assessing new and developments on the proposed marine special qualities and developments features of the AONB

There is a need to Support and develop the maintain the accessibility work of GeoMôn and conservation interest CCC 1.3 IoACC JAC / NRW 2016 of sites of geological and geomorphological Assist GeoMôn in securing importance future Geopark status

Elements of the landscape that have been degraded Identify areas of and lost their character degradation and CCC 1.4 will be restored and character loss and JAC IoACC Ongoing enhanced to safeguard prioritise key areas for the quality of the restoration landscape

32 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 2: HISTORIC LANDSCAPE AND CULTURE Historic, archaeological and cultural sites are important features of the Isle of Anglesey AONB. Strong planning policies will protect such sites from development that degrades the special qualities of the AONB.

CCC 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Promote the management and conservation of the Identify, protect and AONB’s Historical and actively conserve the Archaeological features CCC 2.1 historic and GAT IoACC Ongoing archaeological Identify key archaeological resources of the AONB locations within the AONB that can be used for education purposes

Support the use of Continue to offer training traditional skills and in traditional skills CCC 2.2 practices during IoACC JAC Ongoing through the AONB restoration of the volunteer programme AONB’s special qualities

Ensure that high quality, co-ordinated and Identify key messages and consistent interpretation CCC 2.3 themes and appropriate JAC IoACC / NRW Annual review material is provided to methods and materials inform people about the rich history of the AONB

MANAGEMENT OBJECTIVE 3: DEVELOPMENT Planning Policies will ensure that all development within and adjacent to the boundary of the AONB is compatible with the aims and objectives of the designation and that new developments enhance local character.

CCC 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

AONB staff to respond to planning consultations where appropriate

Development Management to provide AONB staff with a weekly summary of planning applications All development located in the AONB or up proposals within and up to 2kms adjacent to the to 2Km adjacent to the AONB AONB will be rigorously JAC assessed to minimise Built and Natural inappropriate CCC 3.1 Environment staff to IoACC JPPU Ongoing development which might respond to planning damage the special consultations to ensure NRW qualities and features of specialist professional the AONB or the integrity landscape advice/opinion of European designated is provided when sites considering landscape impacts on special qualities and features of the AONB and be prepared to defend the appeal. AONB staff to be informed of planning cases and outcomes of appeals

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33 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 3: DEVELOPMENT (continued) Planning Policies will ensure that all development within and adjacent to the boundary of the AONB is compatible with the aims and objectives of the designation and that new developments enhance local character.

CCC 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Work towards securing a design guide for the AONB based on similar design All new developments guides in other AONBs in and re-developments Wales within and up to 2Km adjacent to the AONB will Improve and develop the be expected to adopt the dialogue with Section 85 highest standard of organisations undertaking design, materials and work in the AONB JAC landscaping in order to CCC 3.2 IoACC JPPU Ongoing enhance the special Monitor and report on qualities and features of new development and NRW the AONB. Proposals of redevelopment within an appropriate scale and the AONB nature, embodying the principles of sustainable Where relevant and or development, will be necessary ensure all supported developments within and adjacent to the AONB have agreed appropriate mitigation

Ensure that planning Ensure the LDP supports policies reflect the AONB policies statutory duty of the CCC 3.3 council to conserve and IoACC JPPU Ongoing enhance the special Maintain working qualities and features relationship with the Joint of the AONB Planning Policy Unit

Meet with suppliers and other protected landscapes in North Continue to encourage Wales on a regular basis the under grounding of to agree sites to be CCC 3.4 existing and proposed undergrounded IoACC JAC Ongoing power and telephone lines Monitor and report on undergrounding at agreed sites

Continue to encourage the highest standards Work with Development of equipment design for Management to minimise telecommunication CCC 3.5 the impacts of any IoACC JAC Ongoing masts to minimise their proposed masts in the visual impact on the AONB special qualities and features of the AONB

34 Newborough beach 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 4: PEACE AND TRANQUILLITY Unspoilt panoramic views and tranquil atmosphere are safeguarded from improvements that would degrade the special quality of the AONB.

CCC 4 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Promote and support the Work to maintain the Supplementary Guidance CCC 4.1 solitude and natural Note: Design Guide for IoACC JAC Ongoing beauty of the AONB the Urban and Rural environment

Work with the JAC and JAC other partners to promote the economic and IoACC Economic and 2017 environmental value of Community Work towards securing dark skies Regeneration CCC 4.2 Dark Skies status for Anglesey Work with JAC and other partners to actively JAC pursue an International IoACC 2017 Dark Skies Award for Dark Skies Wales Anglesey

Analyse data in conjunction with Environmental Health Services

Monitor and report on Ensure noise intrusion intrusion mapping by JAC CCC 4.3 into the AONB is within NRW IoACC Ongoing acceptable limits NRW Engage with the relevant stakeholders to reduce the prevalence of noisy marine activities along some parts of the coast

Bull Bay

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AONB Theme: Maintaining Nature and the Environment

AIM: The whole community has accepted the importance of conserving the natural world and wildlife and supports legislation that protects the environment from inappropriate and damaging activities. Designated wildlife sites are managed sensitively and form part of an increasingly rich matrix of wildlife-friendly countryside. Incidents of pollution of soil, air and water in the AONB will be reduced.

MANAGEMENT OBJECTIVE 1: HABITAT AND SPECIES CONSERVATION The coast and countryside is managed sensitively to maintain the diversity of habitats and species in a favourable condition and to improve connectivity between sites.

NE 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Assist and support Continue to deliver The JAC activities aimed at NE 1.1 Anglesey Biodiversity IoACC Wildlife Forum Ongoing conserving and Action plan priorities enhancing BAP targets NRW

Maintain, restore and Raise awareness of the enhance priority habitats ecological importance of and biodiversity in the the AONB’s special AONB. Particular qualities and features IoACC NE 1.2 attention will be paid to Wildlife Forum Ongoing sites with International Continue to support the JAC and National designations work of projects aimed such as SPAs, SACs, at preventing such NNRs and SSSIs declines

AONB Community Warden to lead and co-ordinate the Anglesey Balsam Partnership

Identify, locate and Work with volunteers and IoACC JAC remove invasive contractors on agreed NE 1.3 Balsam Ongoing non-native species water catchments Partnership NRW

Record, monitor and report on data relating to areas of known invasive non-natives

MANAGEMENT OBJECTIVE 2: SOIL AIR AND WATER The quality of the soil, air and water – both freshwater and seawater – is regularly monitored to maintain standards that exceed UK and European standards.

NE 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Work with the community Compile relevant data that as a whole to protect will help in determining the NRW NE 2.1 IoACC 2015 /16 soils, air and water from values associated with the JAC pollution ecosystem approach

Monitor soil, air and water quality regularly to Support the work of NE 2.2 ensure that the AONB agencies monitoring soil, IoACC NRW Ongoing meets or exceeds the air and water quality expected standards

Reduce wastage by Work with NRW and the actively promoting water Farming Unions to gather efficiency measures and IoACC relevant data and to JAC NE 2.3 more sustainable patterns Ongoing better understand the Balsam of domestic, industrial, NRW links to the Water Partnership agricultural and leisure Framework Directive water use

36 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 3: DESIGNATED AREAS AND OTHER IMPORTANT SITES Both statutory and non-statutory wildlife sites are managed for their biodiversity, aesthetic and amenity value.

NE 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Work with site managers Work with the JAC to to maintain, restore, JAC NE 3.1 identify suitable sites IoACC Ongoing expand and sometimes for co-operation NRW create wildlife habitats

Ensure that non-statutory local wildlife sites are JAC recognised as Work with the JAC to NE 3.2 fundamental components identify suitable sites IoACC NRW Ongoing of the AONB and the for co-operation wider Anglesey Wildlife Forum countryside

Ensure that high quality interpretative material is readily available to both Work with partners and residents and visitors so the JAC to identify JAC NE 3.3 IoACC Ongoing that they are informed suitable sites for NRW about the interest and co-operation value of our natural environment and wildlife

MANAGEMENT OBJECTIVE 4: RESEARCH Monitor the species and habitats that characterise the AONB to develop a clear understanding of the management required to conserve and enhance their special qualities and features.

NE 4 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Identify past, present and future research relevant JAC Promote the open to AONB Policies and AONB Ongoing sharing of information Actions in particular to NRW collected in research with the Ecosystem approach NE 4.1 those organisations having an interest in the Survey and re-evaluate AONB the AONB’s special JAC AONB 2015/16 qualities and features NRW using up to date data

Identify data sources relating to the AONB’s special qualities and Make better use of the features resources available at the NE 4.2 IoACC JAC Ongoing Local Biological Records Centre (COFNOD) Maintain recording system to monitor changes in the landscape and share with COFNOD

37 Penmon priory 6 The Action Plan for the AONB AONB Management Plan 2015-20

AONB Theme: Supporting Opportunities for Visiting and Enjoying the AONB

AIM: The community as a whole have opportunities to experience and appreciate the tranquillity of the AONB’s Special Qualities and features in a sensitive and sympathetic way.

MANAGEMENT OBJECTIVE 1: A CLEAN AND SAFE AONB The impacts of pollution and recreation upon the special qualities and features of the AONB are regularly monitored to ensure that any incidents are within acceptable limits.

VE 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

JAC partners to assist in resolving conflicts between landowners, residents and visitors

Promote understanding Continue to support the and awareness between AONB VE 1.1 Powered/Personal IoACC Ongoing recreation, conservation Watercraft Registration JAC and local interest groups scheme

Maintain and further develop dialogue with relevant IACC departments

Raise awareness of Work to improve littering, dog fouling and people’s enjoyment of fly tipping and associated the AONB by reducing anti-social behaviour VE 1.2 incidents of littering, dog within the AONB IoACC JAC Ongoing fouling and fly tipping and associated Arrange clean up events anti-social behaviour at various sites within the AONB

MANAGEMENT OBJECTIVE 2: TOURISM Develop partnerships that secure sustainable recreation activities that support the statutory purposes of designation and contribute to the local economy by supporting rural services and employment.

VE 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Maintain close working relationship with the IoACC Tourism team to ensure that the Destination Management Plan continues to support Ensure the tourism AONB policies industry makes a vital and sustainable VE 2.1 Explore opportunities for IoACC JAC Ongoing contribution to the closer links between the Anglesey AONB JAC and the Destination economy Anglesey Partnership

Support further research on trends in tourism and recreational use within the AONB

Raise awareness of the Identify specific special special qualities of the JAC VE 2.2 qualities related to tourism AONB & 2016 AONB that are key assets Tourism Team and determine their value DAP to the tourism sector

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MANAGEMENT OBJECTIVE 2: TOURISM (...continued) Develop partnerships that secure sustainable recreation activities that support the statutory purposes of designation and contribute to the local economy by supporting rural services and employment.

VE 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Ensure that the Destination Management Identify specific special Plan supports the qualities related to AONB & JAC VE 2.3 conservation and 2016 tourism and determine Tourism Team enhancement of the DAP their value AONBs Special Qualities and Features

MANAGEMENT OBJECTIVE 3: RECREATION Ensure that the AONB continues to be a popular location for sustainable recreation with both residents and visitors and that the risk of damage to the AONB’s Special Qualities and Features are lessened by working with user groups to reduce instances of conflict.

VE 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

The AONB Service to provide an annual programme of activities Promote sustainable recreational activities and facilities that Identify and promote JAC VE 3.1 sustainable recreational AONB Ongoing complement the special Activity providers qualities and features of activities and joint the AONB working opportunities with the Outdoor Environmental Charter Group

The AONB Service to Promote enjoyment of the provide an annual AONB for residents and programme of activities in visitors by encouraging co-operation with the recreation and leisure relevant partners JAC VE 3.2 activities that are AONB Ongoing consistent with the Promote the Sustainable NRW conservation of the area’s Development Fund as a special qualities and means of joint funding features. projects with other funding streams

Moelfre

39 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 4: ACCESS Implement the PRoW improvement plan to raise awareness of access opportunities and ensure uses appropriate to the purposes of designation.

VE 4 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Promote access for all (where appropriate), whilst also protecting the AONB’s special qualities Encourage JAC partners and features and the to provide or support integrity of the European suitable access where VE 4.1 sites, ensuring there is a JAC IoACC Ongoing possible and provide co-ordinated approach to regular updates through the appropriate the JAC meetings management and promotion of public access and quiet recreational activities.

Ensure that the PROW Improve signage between network is maintained at villages, towns, other a high standard and that promoted routes, appropriate information countryside sites, car and clear signage parks and visitor facilities JAC VE 4.2 NRW Ongoing conserves and enhances IoACC the special qualities and Promote a co-ordinated features of the AONB and approach to signage the integrity of the within the AONB to European sites prevent cluttering

The All Wales Coastal Path complements the PRoW network and where deemed Explore opportunities for appropriate provides creating circular routes opportunities for IoACC VE 4.3 linking rural AONB Ongoing recreation that are communities to the JAC accessible to all. Monitor coastal path the impacts of the Coastal Footpath on the special qualities and features of the AONB

Continue to develop the use of visitor monitoring devices

Evaluate the results from the monitoring Monitor the management devices on a quarterly of open access land and IoACC VE 4.4 basis. Disseminate data AONB Quarterly the links to and from reporting to relevant departments JAC access land and partners

Establish and maintain a photo monitoring system to monitor impacts in priority areas

40 6 The Action Plan for the AONB AONB Management Plan 2015-20

AONB Theme: Maintaining the Living and Working Landscape

AIM: Communities within, and adjacent to, the AONB contribute to the conservation and enhancement of its special qualities and features whilst increasing their existing economic and social activities sustainably thus providing a resource to the people of Anglesey.

MANAGEMENT OBJECTIVE 1: LAND MANAGEMENT Land managers safeguard sustainable land use activities that support the special qualities and contribute to the local economy by providing products and services.

LWL 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Support farming so that it remains one of the principal land uses within AONB the Anglesey AONB and Support and promote LWL 1.1 contributes to policies, plans and grants JAC IoACC Ongoing maintaining the quality which support farming of the landscape and the NRW AONB’s special qualities and features

Ensure the continued Continue to support the viability of agriculture Anglesey Grazing and its allied businesses Animals Project JAC LWL 1.2 in ways which conserve AONB Ongoing and enhance the special Continue to support and IoACC qualities and features promote the production of the AONB of local produce

Influence policy, plans and funding streams Comment on proposals JAC IoACC LWL 1.3 which support farmers and consultations Ongoing and other rural when deemed necessary AONB NRW landowners

Assess the effects of fragmentation of woodland upon the landscape and biodiversity, through survey work and recording in order to identify priority areas for corrective action Support the sound IoACC management and Ensure that woodland appropriate expansion planting and management JAC LWL 1.4 of woodlands within the takes full account of the Coed Cymru Ongoing AONB for both their landscape character of NRW & SDF commercial and social the AONB Grant Recipients value Aid the development of a sustainable wood based economy

Continue to promote the use of woodlands as community assets and their potential for health and well-being

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41 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 1: LAND MANAGEMENT (continued) Land managers will safeguard sustainable land use activities that support the special qualities and contribute to the local economy by providing products and services.

LWL 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Support opportunities for farmers and landowners to identify and develop Promote the Sustainable environmentally Development Fund as a JAC LWL 1.5 sustainable diversification means of joint funding AONB Ongoing enterprises that conserve projects with other NRW and enhance the special funding streams qualities and features of the AONB

Work with the NAAONB Encourage and support to influence national measures, including policies in relation financial subsidies under to subsidies and agri- agri-environment environment schemes schemes which are AONB & JAC LWL 1.6 NAAONB Ongoing targeted towards the Promote the Sustainable enhancement of the Development Fund as a special qualities and means of joint funding features of the AONB projects with other funding streams

MANAGEMENT OBJECTIVE 2: VIABLE COMMUNITIES Maintain local culture and rural services, products and activities by securing afforadable homes for local people and supporting the Welsh language.

LWL 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Promote local Promote volunteering employment and local opportunities with business opportunities relevant employment which contribute to the agencies conservation and enhancement of the Maintain and further JAC LWL 2.1 develop dialogue with IoACC Ongoing AONB’s special qualities; NRW support local all relevant partners communities within the AONB and increase the Maintain and further ability of people to live develop links with and work locally Communities First

Recognise a proven need Improve dialogue with for affordable housing internal departments of within the AONB in JAC LWL 2.2 Anglesey County Council AONB Ongoing accordance with relevant as well as external IoACC planning and housing agencies policies

Through a research Encourage and enhance project identify local the retention and service provision in provision of local villages within the AONB JAC & LWL 2.3 services within the and any future threats AONB Bangor Ongoing AONB’s communities University whilst reducing the move Identify examples of best towards urbanisation practice from other AONBs

42 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 3: COMMUNITY INVOLVEMENT Engage with the communities of the AONB through meaningful consultation to imporve understanding of the statutory nature of the AONB and create opportunities for better engagement

LWL 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

AONB Community Wardens to maintain and promote existing links with communities Support and enable communities to develop Promote and encourage and deliver high quality, membership of the community-led initiatives AONB volunteer group JAC that contribute to the LWL 3.1 AONB IoACC Ongoing understanding, AONB Service to provide Community conservation, and an annual programme Councils enhancement of the of activities special qualities and features of the AONB Identify areas of land which the AONB Service could jointly manage with support from local communities

Identify existing best practice in the AONB

Promote the Sustainable Development Fund as a Work with others to help means of joint funding develop and deliver the LWL 3.2 projects with other AONB JAC Ongoing health and well-being funding streams agenda in the AONB Maintain and further develop closer working with Medrwn Môn and Menter Môn

Continue to build and AONB Community maintain the volunteering Wardens to maintain capacity, and diversity of and promote existing JAC LWL 3.3 AONB Ongoing volunteer roles and the range of volunteering IoACC range of opportunities that opportunities whilst deliver AONB purposes seeking new areas of work

Red Wharf Bay

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MANAGEMENT OBJECTIVE 4: BUSINESS Explore the opportunities that Businesses can provide that actively contribute to a healthy rural economy and provide employment opportunities for the people that live on Anglesey

LWL 4 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Work with partners to increase the availability and speed of broadband Work with providers and the coverage of the through the JAC to LWL 4.1 mobile phone network, JAC IoACC Ongoing identify and resolve any to facilitate business foreseeable issues growth, encourage home working and improve the quality of rural life

Promote a profitable, Continue to support high quality local food local produce markets processing economy as a way of revitalising rural Continue attendance at incomes, and to raise relevant events and awareness among local shows e.g. Menai Bridge IoACC LWL 4.2 residents, organizations Food Fair AONB Ongoing and visitors about the JAC benefits to the Promote the Sustainable landscape/seascape, Development Fund as a economy and social means of joint funding fabric of purchasing projects with other locally sourced foods funding streams

Support opportunities Promote joint working that encourage local with Menter Môn and the businesses in the AONB Economic Development to become more Unit environmentally and JAC LWL 4.3 AONB Ongoing economically sustainable, Promote the Sustainable IoACC particularly in ways that Development Fund as a conserve the special means of joint funding qualities and features of projects with other the AONB funding streams

MANAGEMENT OBJECTIVE 5: SUSTAINABILITY Increase the proportion of the resident population who adopt environmentally friendly lifestyles by providing information on and examples of successful projects.

LWL 5 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Develop the AONB as a Ensure that the model of integrated rural sustainability concept is development, setting a JAC recognised and standard for other LWL 5.1 AONB NRW 2015/16 understood as a basic protected landscapes requirement underlying IoACC all policies Explore the links to the ecosystem approach

Identify important Ensure that the landscape landscape/seascape and the special qualities elements and explore the JAC LWL 5.2 of the AONB are AONB 2017 links between the special recognised and valued IoACC qualities and the as an economic asset ecosystem approach

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44 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 5: SUSTAINABILITY (continued) Increase the proportion of the resident population who adopt environmentally friendly lifestyles by providing information on and examples of successful projects.

LWL 5 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Promote the efficient, sustainable use of the Identify current and JAC AONB’s natural future uses of the AONBs LWL 5.3 resources to conserve natural resources and AONB NRW 2015/16 and enhance the special explore the links to the qualities and features ecosystem approach IoACC of the AONB

Support Welsh Government and Waste Management strategies Promote the objectives of the Waste Hierarchy Maintain working in the AONB, which are relationship with AONB LWL 5.4 to reduce, reuse and Keep Wales Tidy IoACC Ongoing recycle thus ensuring the JAC sustainable management Promote the Sustainable of waste Development Fund as a means of joint funding projects with other funding streams

Llanddwyn

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MANAGEMENT OBJECTIVE 6: TRANSPORT National and local transport agencies have put in place policies, guidance and decisions to conserve and enhance the special qualities of the AONB, maintain local distinctiveness, provide services and support a buoyant rural economy

LWL 6 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Ensure the AONB Service has an opportunity to contribute to any Promote the integration relevant plans and use of more sustainable public Ensure Transport and AONB LWL 6.1 IoACC Ongoing transport systems as PROW Strategies support JAC part of a multi-modal the AONB policies approach in the AONB Identify examples of best practice from other protected landscapes

Encourage cycling for both commuting and leisure purposes through Work with relevant the development and organisations to identify LWL 6.2 promotion of a seamless IoACC JAC Ongoing and secure appropriate and safer network and by cycling infrastructure exploring opportunities for future off-road cycling infrastructure

Improve dialogue with the Highways Department of the County Council Ensure that the special qualities and features of the AONB are fully Promote and support the LWL 6.3 respected in the planning, Supplementary Guidance IoACC JAC Ongoing design, provision and Note: Design Guide for management of all types the Urban and Rural of transport schemes environment with particular emphasis on Guidance Note 30 Development in the AONB

Collate examples of good and best practice in the AONB

Improve and further Promote the AONB as a develop dialogue with model for high standards Section 85 Organisations of design in highway and monitor compliance schemes, infrastructure IoACC LWL 6.4 and associated JAC Ongoing landscaping which Promote and support the AONB complement the special Supplementary Guidance qualities and features of Note: Design Guide for the AONB the Urban and Rural environment with particular emphasis on Guidance Note 30 Development in the AONB

46 6 The Action Plan for the AONB AONB Management Plan 2015-20

AONB Theme: Raising Awareness and Appreciation of the AONB

AIM: People understand and support the primary purpose of the AONB to conserve and enhance the Natural Beauty of the area and that they contribute positively to its current and future management through initiatives developed by the Countryside and AONB service and its partners. The Holyhead Breakwater Country Park provides an exemplar to demonstrate these principles.

MANAGEMENT OBJECTIVE 1: UNDERSTANDING AND LIFE LONG LEARNING Make the whole community aware of the benefits AONB designation brings by regularly promoting the special qualities and features of the AONB and explaining its management needs.

AA 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

AONB Service and Partners to provide annual programme of Support initiatives for educational activities children and young OLW people to understand more about the Anglesey Continue to support the NRW AA 1.1 work of Outdoor Learning AONB Ongoing AONB’s changing JAC landscape and its special Wales on Anglesey qualities and features IoACC through outdoor learning Continue to promote the Anglesey Young Rangers programme

Work with schools to improve connections Raise awareness of the between the special education resources qualities and features of JAC AA 1.2 available from the AONB AONB Ongoing the Anglesey AONB, and the Breakwater NRW landscape change and Country Park their curricular and extra-curricular activities

Work with partners to provide opportunities for Raise awareness of the outdoor learning for all education resources JAC AA 1.3 ages and abilities in available from the AONB AONB Ongoing keeping with the goals of and the Breakwater NRW lifelong learning and Country Park social well-being

Continue to produce the Anglesey AONB Work with partners to newsletter Sˆwn y Môr ensure there is greater awareness and AONB JAC AA 1.4 appreciation of the Create and develop links Ongoing Anglesey AONB by those with Bangor University IoACC NRW who live, work or visit and the Llandrillo Menai the AONB Group to improve understanding of the AONB

Rhoscolyn

47 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 2: INTERPRETATION AND INFORMATION Reveal the meanings and relationships of the area’s cultural and natural heritage to promote understanding and appreciation of the AONB through effective interpretation that enhances the special qualities and features of the AONB by involvement with landscapes and sites

AA 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Continue to produce and annual Newsletter

Increase the profile of Continue to support and the AONB through contribute to the Welsh effective and consistent Protected Landscape AONB JAC AA 2.1 Ongoing interpretation and calendar IoACC NRW information for both residents and visitors Prepare a programme of events and activities to celebrate the 50th anniversary of the AONB

MANAGEMENT OBJECTIVE 3: INTEGRATION The JAC will continuously seek opportunities to promote joint working with and between stakeholders to secure the purposes of designation and maximise funds

AA 3 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Continue to seek funding for 2 AONB Community Wardens

Review and Strengthen the role of the JAC including training and governance Foster effective partnership and Produce a biannual administrative JAC newsletter arrangements to lead AONB JAC AA 3.1 Ongoing and co-ordinate the Seek new resources to IoACC NRW management of the AONB implement the via the Joint Advisory management plan Committee (JAC) Arrange 4 meetings annually (of which 2 are site visits)

Create links between JAC partners to the AONB volunteer group

Develop a working group with Clwydian Range & Dee Valley AONB, Llˆyn AONB and Snowdonia National Park Share our knowledge, JAC best practice and skills Arrange reciprocal visits in protected landscape AONB NRW AA 3.2 to the North Wales Ongoing management through the Protected Landscapes NAAONB North Wales JAC and the Protected Protected Landscape network Continue membership of Landscapes the NAAONB & Europarc; attend meetings, seminars, workshops, training events and conferences when appropriate

48 6 The Action Plan for the AONB AONB Management Plan 2015-20

AONB Theme: Developing the Ecosystem Approach

AIM: The ecosystem approach is recognised as being a process in planning a sustainable future for the economy, environment and communities. The natural environment of the AONB (and Anglesey as a whole) is managed for nature and people in a more joined up-way and the process is better understood. The 12 ecosystem approach principles, as set out in the Convention on Biological Diversity, are clearly conveyed and understood by all AONB Partners and become part of the decision making process

MANAGEMENT OBJECTIVE 1: UNDERSTANDING AND AWARENESS Explain and promote the Convention on Biological Diversity and develop an agreed model for applying an ecosystem approach to the management of the natural environment with all key stakeholders

TEA 1 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Ensure that the Ecosystem Approach is Work with consultants IoACC clearly understood and and partners to identify TEA 1.1 recognised, as are the 12 key stakeholders and the AONB JAC 2015/16 principles, and that all principles they can partners are identified and influence NRW included in consultations

Promote the role that the Carry out a series of Ecosystem Approach has workshops with in relation to integrated Stakeholders to identify IoACC sustainable land the goods and services TEA 1.2 management and the delivered by the AONB JAC 2015/16 wider landscape of the Ecosystems on Anglesey AONB and Anglesey and and their impact on the NRW the range of goods and special qualities and services this delivers features of the AONB

NRW

Encourage and support Work with NRW and JAC research into the role Further Education bodies TEA 1.3 AONB Bangor Ongoing various ecosystems on relevant research University provide within the AONB projects Grwp ˆ Llandrillo Menai

Ensure that the impacts NRW of climate change on the Anglesey AONB are Establish a research JAC understood and project with partners TEA 1.4 recognised and that JAC Bangor 2016 especially Further mitigation and adaptation University Education bodies to climate change are established within the Grwp ˆ Llandrillo Ecosystem approach Menai

Lligwy

49 6 The Action Plan for the AONB AONB Management Plan 2015-20

MANAGEMENT OBJECTIVE 2: RESEARCH Identify and describe the ecosystem services delivered by the area within 12 months and assess the condition and value of those services by 2020

TEA 2 POLICY ACTIONS LEAD PARTNERS TIMESCALE PRIORITY

Ensure that all necessary data sources are identified Identify all relevant JAC TEA 2.1 and accessible so that sources of data and make IoACC Ongoing informed choices can be available to partners NRW clearly made

Carry out a series of workshops with Work with partners to stakeholders to identify the assign values to the IoACC goods and services various ecosystem TEA 2.2 delivered by the AONB JAC 2015/16 services recognising the ecosystems on Anglesey non-use value that some and their impact on the NRW services provide special qualities of the AONB

Work with partners to create opportunity maps, Carry out a series of IoACC using identified data, workshops with TEA 2.3 where land management stakeholders to create AONB JAC 2015/16 changes could provide opportunity maps and enhanced ecosystem data to enable decisions NRW services

Penmon

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