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Greater Pollok Design School

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Greater Pollok Design School GREATER POLLOK DESIGN SCHOOL Design Briefs The following design briefs are the first of a two stage design school alongside the communities of Greater Pollok. The design briefs are split into two parts: Greater Pollok Now - exploring the identity of the community at the moment and what it means to the people who live there Greater Pollok After the Pandemic - exploring the future ideas for the Greater Pollok area and what physical spaces can be adapted and developed for the community Design Briefs Greater Pollok Now 1. Graphic Design: Rebrand Greater Pollok 2. Street Art: Create your own street art (at home). 3. Photography: Capture Greater Pollok in a series of images 4. Filmmaking: Document Greater Pollok during the pandemic 5. Storytelling: Tell the story of Greater Pollok 6. Sculpture: Create a sculpture that celebrates local people and their acts of care during the pandemic Graphic Design Graphic Design Challenge: If you could give Greater Pollok a graphic style, what would it look like? A strong visual identity can bring out the best characteristics of a place or product. If you could rebrand Greater Pollok, what would it look like? How would you visually represent Greater Pollok? Is it a colour scheme that can be used in public places and spaces? A set of icons or illustrations which represent Pollok or a logo that can become iconic and recognisable to everyone? Your design concept could include: - Logo/Typography - Colour scheme - Patterns/shapes - Icons/illustrations - Flag/emblem Graphic Design Precedent 1: Porto rebrand Porto needed a visual identity that could simplify communication with its people. In a bid to represent Porto as a city for everyone, White Studio developed an open and evolving identity based on the city's traditional blue tilework. They designed over 70 grid-based geometric icons that can be endlessly combined to create a visual network that represents the city's unending complexity. Each icon can live individually or within an elaborate pattern. The idea of using ‘tiles’ means that the Porto icons can be used in many different ways. For example the public train (right). Logo design / Icons / Colour scheme Porto City rebrand Graphic Design Precedent 2: Helsinki rebrand The City of Helsinki had no uniform brand identity and city departments and projects had their own varying identities and logos. The only consistent identity element was the Helsinki coat of arms but it had its own restrictions and challenges in terms of usability. The rebranding of Helsinki sought a fresh new brand identity that respects the past and is both modern and timeless. The identity needed to be adaptive, responsive and versatile. The Helsinki logo was designed based on the most recognisable Helsinki symbol, the traditional Helsinki crest. Logo design / Colour scheme / Graphic shapes Helsinki city rebrand Graphic Design Precedent 3: Chicago Flag Design The Chicago flag design is simple, yet striking, and is full of symbolism that speaks to the history of Chicago. It consists of two light blue stripes cutting across a white background to create three white stripes alternating with the blue. The middle white band, which is thicker than the top and bottom, contains four red six-pointed stars. The white and blue areas represent the city’s physical geography. The three white bands stand for the north, west and south sides of the city, while the blue stripes are symbolic of the city’s important bodies of water. The top blue band represents Lake Michigan and the north branch of the Chicago River. The bottom band represents the south branch of the Chicago River and the Chicago Sanitary and Ship Canal (which connects the river to a tributary of the Mississippi River system). Flag design / Colour scheme / Graphic shapes https://www.chicagomag.com/city-life/august-2013/chicago-city-flag/ https://www.patriotwood.com/blogs/news/18706901-why-is-chicago-s-flag-so-popular Street Art Street Art Challenge: Create Your Own Street Art (At Home) Street Art brings life and creativity to cities across the world. If you could design your own mural, how would it look? There are many different techniques that can be used in Street Art but they all start with an idea in a sketchbook at home. Would you design your own Greater Pollok character? What about creating a Greater Pollok Stencil? Your mural concept could include: - Character Design - Graffiti Letters - Stencils - Bold Colours - Portraits Street Art Precedent 1: The London Police The London Police are pioneers of the global street art movement. They started back in 1998 when they invented their iconic ‘LADS’ character. They started small but now regularly paint large scale murals on the side of buildings. They have taken their work all over the world creating murals in 35 countries and hosting over 100 exhibitions. They combine strong black and white illustrations with colourful backdrops. Character Design / Bold Colours Street Art Precedent 2: The Rebel Bear The Rebel Bear is a Scottish street artist who uses stencils to create work their work. Their work can be found across the streets of Glasgow and Edinburgh. Their work shows the power of street art to comment on current events. They have created several works relating to the pandemic and works to support key workers. Stencils / Social Commentary Street Art Precedent 3: Mark Worst Mark Worst is a Paisley mural artist with a background in graffiti. He now specialises in large scale mural work. Mark started off creatingletter based graffiti, while also incorporating characters into his paintings. Marks journey is very inspiring as it shows the potential career path for someone who is interested in graffiti and the cultures that surround it. Graffiti Letters / Portraits Photography Photography Challenge: Capture Greater Pollok in a Series of Images Communities can be defined in a number of different ways and what you see may be very different from your neighbour. Can you create a set of photographs to portray Greater Pollok’s identity as it is now? It might be a specific location that you like walking around, a space you go to, a person who means a lot to you or a view that you find interesting. Photography Precedent 1: Street Photography Photography has been a powerful storytelling tool for almost 200 years. One strong image can tell an entire story without any words being written, or a series of images can be just as powerful. This series of street photography captures the emptiness of Glasgow during the Covid 19 first lockdown. The usually busy city centre streets almost empty. https://si-foto.co.uk/STREET Photography Precedent 2: Documentary Photography An example of documentary photography. The aim was to document the process of sheep shearing and the farmer involved to help tell the story of the UK’s wool industry. This photoset tells the story in 6 simple images yet captures all aspects of the process. The best camera is the one you have with you. - Chase Jarvis Big camera, wee camera, phone camera, it doesn’t matter. All can tell a story. Is there a trade or process in Greater Pollok which you think would be great to document? Photography Precedent 3: Emerging from Lockdown The pandemic is something which is finite and the coming months and years will be consigned to the history books as a period like no other. However, the definition of that period of time is our choice to make; do we return to the pre-pandemic world, which included homelessness, child poverty and other societal ills, or do we ‘bounce forward’ to transform our communities, cities and nations to be greener, vibrant and more resilient? Emerging is a series of short films developed during the summer of 2020 by interviewing a cross section of society. We asked them about their lockdown experiences and their hopes and aspirations for the future. Filmmaking Filmmaking Challenge: Document Greater Pollok With people exploring their local community a lot more because of the pandemic, what has been your experience of Greater Pollok? Can you record this through the medium of film by using your phone to edit together clips of the streets, interviewing people within your friends and family circles or doing something a bit more abstract? Filmmaking Precedent 1: Shinty Memories Shinty Memories was a film project which aimed to capture the stories and memories of the past generation and tell the importance of shinty to the communities of the Highlands of Scotland. Using interviews, images of the past and footage of locations the story comes together to deliver its aims. Is there a story within Greater Pollok which deserves to be told? Filmmaking Precedent 2: Glasgow in Lockdown Glasgow in Lockdown was a project which encouraged the citizens of Glasgow to Rethink, Reimagine & Redesign a greener, more sustainable Glasgow as it faces the lockdown challenges. The aim of the film was to bring this message to a wider audience. It was a collection of location shots with a voice over expressing the desired message with text overlaid to support it. Storytelling Storytelling Challenge: Tell the story of Greater Pollok During lockdown, and before the pandemic, what is a story of Greater Pollok that tells the story of your community? Does this story focus around a person, a location or an event that took place? Can you creatively tell this story by developing a short story, a poem, a song or something else that tells the story through words? Your story could include: - Local Heros - History - Myths - Social Commentary - Ideas for the Future Storytelling Precedent 1: Stories For Strangers Stories For Strangers is a series of short stories written by Luke Winter. Luke writes his stories on the street with an old fashioned typewriter.
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