Spring 2017 • Volume 7 • Issue 3 News and Events for Members, Donors, and Friends P L AY Time
Raceway Arcade Exhibit 3
Princess Palooza 6
Over the Rainbow 7
World Video Game Hall of Fame 7
Have a Ball Dancing Wings Butterfly Garden Exhibit Page 4 Opening 8 New
O A New Era of Leadership: Raceway Arcade Now Open E Get to Know Steve Dubnik Through September 4 What can you tell us about What can you tell us about Play your way through the history inner-workings of Chicago Coin’s The Strong Neighborhood of Play? your family? of electronic driving games at Drive Master (1969). Explore the first E I’ve been working for nearly three Raceway Arcade, now open in the racing arcade video game, Atari’s d C My wife, Claire, and I have a museum’s Central Gallery, and learn Gran Trak 10 (1974), and the rare years with my predecessor, G. Rollie college-aged son and daughter, who xhibit about America’s long fascination and once controversial Adams, on The Strong Neighborhood have been coming to the museum Death Race
n with the need for speed. Start your (1976)—inspired by the 1975 satirical of Play. Along with partners Konar since they were children. We became engine, zip through the evolution cult film and Properties and Indus Hospitality members of the museum in the late Death Race 2000 of driving games, and see rare criticized at the time for its Group, The Strong proposed a plan 1990s, and I have fond memories artifacts from The Strong’s depictions of violence. to the City of Rochester to make use of my daughter dressing up in the unparalleled collections. of the newly filled in Inner Loop land One History Place exhibit. I brought Test your skills at playable racing t a nearby to expand the museum and my children back recently to see all “Since the birth of the automobile games beginning with Lemans (1976) a build a hotel, market-rent housing, the changes at the museum, and they at the end of the 19th century, and Night Driver (1976), through
n mixed-use retail, and a parking garage. enjoyed it just as much now as they Americans have been fascinated by arcade classic such as Turbo (1981), Extensive market research in 2015 did then—if not more! I couldn’t pry the mystique of car racing. Driving Pole Position 2 (1983), Hang On showed that by transforming the The Strong welcomed Steve them away from the pinball machines games provided players with a way (1985), Out Run (1987), Cruis’n USA entire neighborhood around us in Dubnik as president and CEO in Pinball Playfields. to imagine themselves speeding on (1994), and the brand-new Cruis’n such an inviting, playful way, that the in January. Prior to joining The treacherous cross-country tours and Blast (2017). Challenge friends to museum could double its attendance Do you have a favorite exhibit? Strong, Dubnik served on the winding race tracks in the safety of the two-player Daytona USA (1994), to nearly a million guests per year. museum’s Board of Trustees for I particularly like Reading the arcade or their living rooms,” says three-player Super Sprint (1986), 16 years and in leadership roles at The project would have $100 million Adventureland. I grew up being a Jeremy Saucier, assistant director of and the two-player favorite annual impact on the community and telecommunications and technology reader, and my wife and I read to our The Strong’s International Center for Mario Kart Arcade GP2 (2007). companies for more than 30 years. create positive change for Rochester, children daily in their younger years. the History of Electronic Games. Play Time interviewed Dubnik after making the area even more of a The classic books represented in the Raceway Arcade is produced his first 60 days on the job. tourist destination. exhibit played such a big role in our View pioneering games, such as by The Strong’s International lives, and in the lives of so many other the first electromechanical arcade Center for the History of What have the first days in your new The City of Rochester recommended
Preside families. Plus, it’s such a creative space, driving game, Drive-Mobile (1941), Electronic Games. Playable machines in Raceway Arcade require role been like? the project, which is a great first step, and there’s something wondrous in its and discover how the precursors to purchased tokens. Money collected from the sale but I have been spending much of Like starting any new job, I have design. The story really comes alive modern video games operated by of tokens helps maintain these original artifacts. my time recently working with city, spent much of my time learning. I’ve around you. There are so many activities examining the components and state, and federal partners on a path been involved with the museum at tucked away in the nooks and crannies, forward. There are still many moving the board level for many years but and its two levels, so it offers almost parts with approvals, fundraising, and not in its day-to-day operations. endless amounts of learning and fun. project planning, but I am optimistic From the outside, I could see that this that the result of these efforts will institution operates so well already. While on a recent walk through the Mark Your be an inclusive, connected, fun, After all, it’s a premier national museum, I stopped to watch a group walkable, green place to live, work, destination for guests of all ages. But of teenagers play a serious game play, and learn. Calendar for I wanted to better understand that of over-sized chess in Reading Adventureland, and I enjoyed seeing guest experience, so I’ve spent time Beyond The Strong Neighborhood of on the floor and with the museum’s that age-group interacting with June 24 Play, where would you like to see the the exhibit. I also happen to be a frontline staff. I’ve also met with and museum in the near future? observed many of the museum’s chess player. Bounce through the history teams to familiarize myself with their The Strong has so much to offer— of the ball and learn about the How else do you like to play? roles, processes, and procedures. rich collections, expertise in play and importance of ball play as a play-based education, and resources I enjoy playing golf socially, but I really universal social, cultural, and human There’s also so much rich history for a wide-range of people, such as love to fly. I grew up in north Georgia experience. Explore the history and in this building to absorb. I’ve families, scholars, and educators—so watching military planes return to their form of ball games—from baseball Kick Throw explored the museum’s diverse I’d like to see the museum engaged base and always dreamed of being a and bocce to ball-themed board Explore the world-wide popularity Explore throwing games, such as collections in-depth with staff, taken in the community even more. Just pilot. While I never made it into a fighter games and video games—from of soccer. Test your accuracy in a catch, juggling, and baseball and learn tours whenever possible with the as an example, we’re in preliminary jet, I did earn my pilot’s license several around the world in five zones: soccer cage and try to hit targets about how these games help develop museum’s various experts, and discussions with the Greater Rochester years ago, and I now fly single-engine Have a Ball Arcade with a swift kick of the ball. A case dexterity. Test your accuracy and earn examined the museum’s range Airport about collaborating on a play planes for enjoyment. They’re a toy to of historic soccer balls and women’s points by throwing balls at a range of educational and community space at the airport that would be me. I don’t fly them to get anywhere Test your skills at a variety of soccer uniforms explores gender of targets. programs. I’ve put the biggest part of their upcoming multi-million in particular, just for sight-seeing and redemption-style games such as inequality in sports and the tension focus and most of my energy into dollar renovation project. That stress relief. Being in the air, you’re Skee Ball, Hoop Fever, Fish Bowl, between organized sport and Have a Ball remains on view through an exciting project, though. It’s one would allow the museum to extend only focused on the here and the and Hungry, Hungry Hippos to collect free play. September 4, 2017. that will be transformational for the its important mission and message now. There’s something relaxing about tickets for prizes. beyond these walls. Some machines in require museum and for the community— that—not to mention that the scenery Roll Have a Ball The Strong Neighborhood of Play. is phenomenal. Bounce purchased tokens. Money collected from Examine the evolution of rolling the sale of tokens helps maintain these Step into the ball lab and explore how original artifacts. balls travel, float, and bounce through games—from bocce to bowling—and Dubnik can often be found within pipes and with the power of air. see artifacts ranging from marbles to Media sponsor the museum’s exhibit spaces where Challenge friends to a ball race! the electronic Wii Sports. Move a he enjoys interacting with guests robotic sphere through a course of of all ages. Say hello the next time tracks, tunnels, ramps, and obstacles. you see him. 2 P L AY Time • Spring 2017 www.museumofplay.org 3 D a n
See What’s New in nc Dancing Wings Butterfly Garden i
The museum’s year-round Dancing Wings Butterfly vampire because of its blood-red petals. Also, this year What are some of the new animals in the garden? n Garden has been transformed in recent months—and we’ll be introducing timed feedings of some of the arde In addition to Ruby the red-footed tortoise, there are even more changes for 2017 on the way. Craig animals in the garden, as well, including our tarantula; Socrates the green aracari (smallest member of g Sherwood, manager of grounds and live collections at new chameleon, Watson; and our red-footed tortoise. the toucan family), and all of the other wildlife in G The Strong, leads the team responsible for the garden You can find the daily feeding schedule by downloading Dancing Wings Butterfly Garden, we’ve added a and weighs in on these exciting new developments. the museum’s mobile app. We’re also looking at more few new friends in the past year. Watson—a Panther W ways to change and keep Dancing Wings Butterfly chameleon—has quickly become a guest favorite. What’s ahead for Dancing Wings Butterfly Garden? Garden exciting throughout the year—so if you haven’t He’s very colorful, and depending on his mood, can We’re rolling out some special themes and programs, been in awhile, it’s the perfect time to come back. turn shades of blue, green, red, and orange. Watson and I’m happy to announce the first one, Orchids in sometimes adopts this stunning shade of turquoise that i The butterflies seem more active lately. Why is that? n Bloom, from April 14 to May 14. This program will add you have to see to believe. We’ve also had some tiny more than 150 orchids of all shapes and colors to the In recent months, the Dancing Wings Butterfly Garden additions to the garden in the past few months with
garden. The tropical environment provides the perfect team has worked hard to open up the garden more, trim hatchings of baby Chinese Button Quail. They’ve grown gs conditions for these exotic plants to bloom. Many back some of the tropical plants, and to create better up quickly and can already be seen running around on species of butterflies love to perch on orchids, as well, lines of sight. It allows the butterflies to fly lower, too. The the garden paths. which will offer great photo opportunities. The orchids garden now provides guests better views of the hundreds will be placed throughout the garden and blend with of butterflies against a backdrop of the Rochester city What’s your favorite part of working with the
the unique architecture of the space. skyline, which makes the experience even more magical. Dancing Wings Butterfly Garden team? B Every day is different in the garden. One day I might be Why orchids? How many species of butterflies are in the garden and working with the team to propagate plants, and another utterfly what are some of your favorites? utterfly utterfly Orchids have long been popular in botanical circles, day we might be taking stock of a shipment of butterfly and they are one of the largest and most diverse of In the past year, we’ve received more than 80 species of pupae. We also have a number of surprises—like when
B the plant families. There are more than 28,000 species butterflies, and they’ve come from all over the world— Chinese Button Quail babies hatch or an exotic and over 100,000 cultivated hybrids, and they inhabit such as Asia, Africa, and South America. I really like the plant blooms. nearly every continent. Many of the orchids you will Blue Morpho (Morpho peleides). They are active in the see in Dancing Wings Butterfly Garden during Orchids garden and you will often see them chasing each other Also, I’m a horticulturist in training, so being surrounded in Bloom will be hybrids that originated from Central around, flashing their bright blue wings. The undersides by so many unique, tropical plants every day makes me
gs and South America, Asia, and Africa—much like the of the wings have markings that look like eyes to scare off particularly happy. There’s something relaxing about butterflies. They’re truly some of the most unique predators and the other sides of the wings are a brilliant the garden, and I enjoy seeing the looks on the faces and beautiful flowers in the world! blue, which is created by the reflection of light off scales of our guests who might be experiencing it for the first n on the wings. We receive Blue Morphos every week time or rediscovering its magic. i What else is planned for this year? because they’re so popular! To time with Halloween, we’re going to present a spooky butterfly and plant theme, which will include Some guests might not know but the garden is also home W carnivorous plants and butterflies that look like owls to moths. The Atlas Moth (Attacus Atlas), which is from and others that look like Jack-o’-lanterns. There’s even Southeast Asia, is one of the largest moths in the world. going to be a Dracula plant—named after the infamous Its wings can grow up to a foot across. G g arde n i nc n a D
Orchids in Bloom
Friday, April 14–Sunday, May 14
Discover more than 150 orchids from Central and South America, Asia, and Africa blooming among hundreds of butterflies in Dancing Wings Butterfly Garden. Garden fees apply. Timed ticket required. 4 P L AY Time • Spring 2017 www.museumofplay.org 5 Upco
Ready to Ride ts School Break
n Friday, April 14–Sunday, April 23
Gear up for spring break and
celebrate the ultimate warm-weather mi mode of transportation, the bicycle ve (a 2000 inductee to the National Toy Hall of Fame). Create handlebar Over the E n streamers and design a bicycle license plate. Craft a bike from pipe Rainbow Weekend cleaners, test your knowledge of g Pr Saturday & Sunday, April 29 & 30 bicycle safety, and more. And visit TM the Hands-On Harley-Davidson There’s no place like … The Strong! exhibit to discover how bicycles Follow the Yellow Brick Road to meet evolved into fast-racing motorcycles. Dorothy, Glinda, and the Wicked Witch of the West. Craft a magic Media sponsor: wand, add a personalized “brick” and colorful paper flower to the 3-D o National tour sponsor for Hands-On Munchkinland mural, visit Pinball Harley-DavidsonTM Harley-Davidson Motor TM Company. Hands-On Harley-Davidson Playfields to defeat the Wicked Witch grams & was created by the Betty Brinn Children’s on the Emerald City Limited Edition Princess Palooza Museum in collaboration with Wizard of Oz pinball machine, Harley-Davidson Motor Company.
grams & grams Saturday & Sunday, April 1 & 2 and more! Hands-On Harley-Davidson and Harley-Davidson® are trademarks of Join beloved princesses as they use the Harley-Davidson and are used with
o principles of STEM—science, technology, permission. © 2017 Harley-Davidson. engineering, and math—to solve All rights reserved. puzzles, build contraptions, explore the Fairy House Magic principles of geometry, and more. Saturday, May 13 Join Snow White to uncover which critters left their tracks in the forest, Elvis All Shook Up! Flutter in for an enchanting, magical day. Meet partner with Rapunzel to learn how Leafy the Fairy and get a sprinkle of fairy dust for g Pr towers are built, and work with the Friday, April 28, 7 p.m. good luck. Transform into a fairy, woodland sprite, Snow Princess to design snowflakes. Shake your hips at an all-ages, or magical creature with delightful fairy wings. n Play with whimsical building blocks and woodland E Perfect your archery skills with the interactive performance featuring Tracy Kane renowned Elvis Presley impersonator animal and fairy puppets. Visit the Discovery Garden Scottish Princess, discover the power and view colorful fairy houses donated by artist Chris Palace. ve of electrical circuits with the Patrick Johnson. Johnson gets the
mi Courtesy SEGA Frog Princess, and more. audience involved as he recreates the Enjoy story readings at 1 and 2:30 p.m. with Tracy Kane, award-winning King’s concert years. Sing along with author of the Fairy Houses book series. And be delighted by fairy-inspired favorites such as “Suspicious Minds,”
World Video music by Lyric Arts Academy at 2 p.m. n “Burning Love,” “Can’t Help Falling in Love,” and other hits. Johnson is Game Hall of Fame Use inspiration from this enchanting day to build your own fairy house and known for his high-energy show on submit it to the 2017 Corn Hill Arts Festival Fairy House Tour. Learn more ts stages across western New York, Celebration about the Fairy House Tour at cornhillartsfestival.com. Canada, and Ireland. Saturday & Sunday, May 6 & 7 Tickets are $15 and may be purchased Upco Storytime Club at museumofplay.org. Performance Celebrate the newest inductees Celebrate the joy of reading. Hear children’s made possible through the support into the World Video Game Hall Fit Kids Day stories on select Mondays at 10:30 and 11:30 a.m. of Mary Valentine, longtime friend of of Fame and revel in a weekend Have your Storytime Club passport punched The Strong. filled with activities themed around Saturday, June 3 once during each visit. Collect five punches past inductees such as Sonic the and receive a free children’s book. Hedgehog and Super Mario Bros. Run, hop, or slide into the museum for a day filled Meet and pose for pictures with the with fitness fun! Get active in the Fit Kids Fun Mondays, April 10 & 24 speedy Sonic and craft your favorite Zone and move your muscles with foursquare and Showers and Flowers: learn about the changing seasons. 8-bit-style video game characters, hopscotch. Discover the best places around town Mondays, May 1, 8, 15 & 22 such as Link and Mario, out of paper. to exercise from the City of Rochester Department Animal Pals: go on the prowl for tales about wild animals and favorite pets. And don’t miss your chance to play of Recreation and Youth Services, find out where in a real-life video game by going the Foodlink Curbside Market will be this summer, Monday, June 5 on an interactive quest through the and uncover the sugar levels of popular beverages. Fun in the Sun: bask in summer-themed stories about seasonal activities museum to unlock clues based on Learn about the Wegmans Passport to Family and outdoor fun. the 12 must-see artifacts featured Wellness program and enjoy a healthy snack Sponsored by in The Strong’s Museum Guide app, courtesy of Wegmans. such as Pong, a 2015 World Video Game Hall of Fame inductee.
6 P L AY Time • Spring 2017 www.museumofplay.org 7 9 Museum News
www.museumofplay.org A screen shot of A screen the Magnavox Mini-Theater’s film. promotional Acquisition Reveals Reveals Acquisition of Early History Game Video Merchandising acquired recently Strong The the Mini-Theater, Magnavox a rare used unit display promotional first home video games introduce to the American public. Magnavox to used the dealers and salespeople promote to Mini-Theater Magnavox video game legendary and explain Magnavox Ralph Baer’s 1972 inventor commercial the first Odyssey, console. home video game this unit that “It's remarkable Saucier, Jeremy says survived,” of the International director assistant of Electronic History the for Center is the only Games (ICHEG). “This Mini-Theater Magnavox working with the original Odyssey exist.” to film known promotional unit display promotional The includes the original 8mm film the museum) that by (digitized presentation a five-minute features Odyssey, about the Magnavox hook up the to including how set and a television to Odyssey type of games came with what accompanying The the console. the transformation film portrays American of a middle-class from watching television family’s an to experience a passive activity. family interactive and Nintendo, the 1980s, Atari, By other video game manufacturers interactive on similar relied units to display merchandising and provide products new introduce play the opportunity to consumers some of their best and preview them. purchasing games before the first represents artifact rare This video game of in-store example and complements merchandising of artifacts collections the museum’s early home to related and materials video games. Magnavox The will Mini-Theater be on display Strong’s in The eGameRevolution beginning exhibit in summer 2017. The Strong Launches Women Women Launches Strong The in Games Initiative to in Games initiative launched the Women recently Strong The the to of women the crucial contributions document and celebrate aims to initiative The and present. games, past of electronic development of such materials collection comprehensive the most and preserve gather in the games industry of women the role illuminate to in order anywhere the all over from with audiences of innovation history that and share exhibits. online and physical through world in the roles underappreciated, if often major, played have “Women of streams the two of both games and computing, development the produce to combined that development and technological cultural of director C. Dyson, Jon-Paul says video game industry,” modern-day Games. of Electronic the History for Center International Strong’s The of video of the history aspect indelibly shaped every have “Women and told.” documented be better needs to story games, and that of in the development of women the important story will tell Strong The an interactive, through audiences on-site to both games and computing and a companion 2018 open in September to slated exhibit artifact-rich and scholars, students, for will be a resource that online exhibit Strong’s builds on The initiative The the world. around from enthusiasts games, and records—prototypes, holdings of artifacts extensive already presentations, correspondence, materials, design documents, marketing impact of the illustrate and other items—that histories, oral photographs, are among these Prominent in the video game industry. working women Her Interactive, On-line Collection, Sierra Williams and Roberta the Ken Division Collection. Coin-Op and Atari Inc. Collection, who will lead the effort, Shannon Symonds, Curator ICHEG Associate the many will chronicle in Games initiative Women Strong’s “The notes, design of games, from shaped the development have women ways and consumption to and marketing, manufacturing to and production, to like or who would materials with relevant anyone invite criticism. We with us in a number of collaborate to this important story help us tell underwriting programs.” to materials donating ways—from of collection comprehensive most of the world’s is caretaker Strong The museum’s The of play. video games and other forms to related materials illuminate that materials include objects and archival already collections two game design, including the board of women’s of years hundreds and Busby) and Dr. (Authors games of the 19th century best-selling Game (the predecessor Landlord’s The titles like 20th-century innovative a foundation provide materials Monopoly) and Candy Land. These to document games holdings that electronic unparalleled Strong’s The for games such as the field, including iconic to contributions many women’s Raid, and Journey. River Centipede,
Bristol Mountain Bristol Adventures Aerial Mobile Park June 25 June 15–Sunday, Thursday, at mettle your in and test Swing Adventures Mountain Aerial the Bristol popular demand! back by Mobile Park, action-packed Embark on an indoor, on a 26-foot-wide adventure the twisted Conquer zone! endurance nets six feet scale vertical spider web, balance your and test off the ground, as bridges rope and on log swings another. to Mobile Park Adventures Aerial The you climb from one thrilling area one thrilling area climb from you 14. through ages four children is for entry is by capacity, limited Due to $5 for are Tickets only. timed ticket members non-members and $4 for museum general (in addition to may Guests fees). admission purchase tickets at the museum at tickets purchase desk. admissions be 42 inches or taller must Children than 250 pounds to less and weigh shoes are Closed toe participate. submit must Participants required. are Tickets a signed liability release. and non-transferable. non-refundable Spring 2017
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MECC, The Oregon Trail, and the Rise of Computer Learning Learning and the Rise of Computer Trail, Oregon The MECC, 1 October June 17–Sunday, Saturday, Trail, Oregon The the MECC, at software of educational the history Explore Strong opening June 17 near The display Learning Computer and the Rise of Computing about the pioneering Minnesota Educational Learn Train. Express the into (inducted Trail Oregon The of the iconic (MECC)—creator Corporation in role a prominent played in 2016)—which Game Hall of Fame Video World learning. classroom into computers integrate helping schools to of the founders by donated recently of artifacts of examples See dozens Weaver, Storybook Trail, Oregon games, such as The including iconic MECC, describing clippings and press pictures and internal Muncher, and Word as a in 1973 Started games and education. and its impact on the company classrooms to computing providing for systems of educational consortium mainframe statewide the first operated MECC Minnesota, throughout statewide the first initiated use and later classroom for computer timeshare personal computers. for contract school purchase Have a Ball Exhibit Have Opening Celebration & 25 June 24 & Sunday, Saturday of all time—the ball, a 2009 toys timeless one of the most Celebrate a Ball Have The Hall of Fame. Toy National Strong’s The into inductee City Flower by performances interactive features celebration exhibit as the comedic Watch 4 p.m. 1 to from and Sunday on Saturday Vaudeville ball tricks. Zoom hand at and try your leads juggling demonstrations group the Explore toy. cup-and-ball and build a classic a pipe maze a ball through games, on ball-themed redemption prizes for and compete exhibit new an balls through and guide robotic lab, an enclosed bounce jump into details. exhibit See page 3 for course. obstacle
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Y AY L P Museum News Time National Toy HallofFame Induction Reaches Worldwide Audience early useasaneducational resource. provide researchers who visitThe Strong withevidence ofthegame’s well asstudents’ written reports oftheirmedieval adventures, whichwill writing skills.The documentincludesHoyt’s objectives andmethods,as medieval history and legendandto teach basicmath, storytelling, and member. Hoyt usedthegameto educate asixthgrade class about Military Simulation Association group, ofwhichArenson was alsoa librarian from St. Paul, Minnesota,andmemberoftheTwin CitiesMidwest a printed documentfrom thegame’s originalowner, BillHoyt, aschool fine condition. Inadditionto thegameitself, themuseumalsoreceived artifact extremely rare to findandeven more difficultto acquire insuch this first editionwas printed inarunofonly1,000 copies, makingthe Created by seriouswar gameplayers Gygax Gary andDave Arneson, mid-1970s to present day. enhance itsgrowing collection ofrole-playing games,ranging from the (D&D), The Strong recently acquired afirst-edition copy ofthegameto In honorofnew National Toy HallofFame inductee Dungeons&Dragons Dungeons &Dragons Game Museum Acquires First Edition Bloomberg, theCBSEvening News entertainment programs including in nationally televised news and and were featured prominently radio newscasts around thecountry 3,700 times inlocaltelevision and The toys were reported more than headlines. People—the news madeinternational Dragons, andFisher-Price Little November—swing, Dungeons& welcomed itslatest inductees in When theNational Toy HallofFame •
Spring 2017 amounting to more than 35 million national and international buzz, Also, socialmedia generated media impressions. generated more thanonebillion Washington Post, andYahoo News— New York Times, TIMEmagazine, Denver Post, Houston Chronicle, such asABCOnline, Boston Globe, by majormarket mediaoutlets online andprintarticles—published America, andNPR.More than1,800 Fox Business News, GoodMorning with Scott Pelley, ESPNRadio,
NPR, andUSA Today ledtheway. Associated Press, ChicagoTribune, Twitter impressions. Posts from the visit worldvideogamehalloffame.org. or learnmore aboutpast inductees, Video HallofFame Game for 2018 To nominate agameto theWorld on Thursday, May 4at 10:30a.m. a specialceremony at The Strong society—will beannounced during of videogamesandtheirrole in individuals familiar withthehistory up ofjournalists, scholars,andother selection advisorycommittee made guidance from aninternational The finalinductees—chosen with consideration for the2017 class. from more than100countries for received thousandsofnominations The World Video HallofFame Game History ofElectronic Games. Strong’s International Center for the Jon-Paul C.Dyson, director ofThe of gamingandpopularculture,” says their undeniableimpactontheworld but what they allhave incommon is platforms, andcountries oforigin— Fame finalists spandecades,gaming “These 12World Video Hallof Game Windows Solitaire (1990). (1996), Wii Sports(2006),and Street Fighter II(1991),Tomb Raider Portal (2007), ResidentEvil (1996), Pokémon Red/Green/Blue (1996), Mortal Kombat (1992), Myst Halo: Combat Evolved (2001), (1981), FinalFantasy VII(1997), for inductionincludeDonkey Kong Hall ofFame thisMay? The finalists Warcraft intheWorld Video Game The Legend of Zelda, andWorld of such asSuperMarioBros., Tetris, Which videogameswilljoinclassics Announced Finalists Hall ofFame World Video Game (1993), museumofplay.org. For information onhow to applyand submitanapplication, visit The Strong. and expanding throughout hisillustrious three-decade-long career at archives, many ofwhichAdams himself was responsible for acquiring board games,electronic games,andplay-related records andhistorical access to themuseum’s world-renowned collections of toys, games, recipients may receive aweekly stipend for upto four weeks andhave doctorate level livingoutsidea50-mileradius ofThe Strong. Fellowship museum scholars,andadvanced graduate students at themasters or financial supportfor eligibleacademicprofessionals, independentscholars, Research Fellowships—the G.Rollie Adams Research Fellowships provide and Andrew Cosman Research Fellowships, andtheFrances M.Williams of play—including The Strong Research Fellowships, theMaryValentine Like themuseum’s otherresearch fellowships that enhance thestudy of Play. former president andCEOeditor-in-chief ofitsAmericanJournal provide supportfor scholarlyplay research and to honorthemuseum’s The Strong hasannounced theG.Rollie Adams Research Fellowships to museumofplay.org/books. other publications by The Strong, visitthemuseum’s website at in softcover for $29andhardcover for $38.To order acopy orview Play for Life: Play Theory andPlay asEmotional Survival isavailable volume as‘Play asEmotionalSurvival,’ extends thistheme.” the various stages oflife. Indeed, hisfinalmanuscript,presented inthis gift—to refine awareness ofthehumancapability—continues through scholars imaginethat topic,” says Henricks.“Herealized that play’s contemporary thinker andchangedtheway several generations of “Brian Sutton-Smith embraced play more fullythanany other and feel incontrol oftheirown response systems. sadness. Hepositsthat play helpsindividuals to represent thesefeelings six fundamentalemotions—surprise, fear, anger, disgust, happiness, and Survival,” Sutton-Smith presents thethesisthat play isaresponse to chapters ofbooks,andarticles.Inthesection“Play asEmotional bibliography ofhisauthored, co-authored, edited, andco-edited books, autobiographical examination ofSutton-Smith’s career andacomplete Play for Life: Play Theory andPlay asEmotional Survival alsoincludesan most prominent play theorists. at ElonUniversity andoneofthenation’s foreword by Thomas Henricks,professor and Patricia Hogan—andincludesa team—G. Rollie Adams, Scott Eberle, American Journalof Play editorial Phillips andmembersofThe Strong’s compiled andedited by CharlesLamar and early-21st centuries. The bookwas preeminent play scholarofthelate-20th manuscript ofBrianSutton-Smith, other features, thefinalbook-length Survival, whichcontains, among Life: Play Theory andPlay asEmotional The Strong recently publishedPlay for of BrianSutton-Smith the Last Manuscript Museum Publishes f omr uem rsdn ad CEO and President Museum Former of New Fellowships Established inHonor museumofplay.org/play-conference. To learnmore orto register, visit concepts to life. that bringtheseeducational opportunity for museumexplorations panel discussions, aswell asthe workshops, andthought-provoking address by Levy, interactive The conference features akeynote school andinlife.” prepare students for success in McCoy. “These strategies help imagination, andmovement,” says children’s natural love ofstories, teachers cantapinto young strategies into theclassroom, “By incorporating playful learning second grade. students inkindergarten through the learninganddevelopment of play anditspotential to support administrators explore therole of help teachers, educators, andschool the museumonFriday, May 5,will one-day conference, takingplace at Education, DebbieMcCoy. The Assistant Vice President for Classroom” alongsideThe Strong’s “Playful Learning inthePrimary students andteachers—will present not-for-profit organization serving Education—a nationally known Expeditionary Learning (EL) and educational consultant for Levy, anaward-winning teacher keynote speaker Steven Levy. annual education conference with The Strong issetto host itssecond Conference Annual Education Host Second The Strong to
Steven Levy www.museumofplay.org
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Y AY L P Museum News Time Executive Committee. and namedBernard BirnbaumandAaron Newman asnew membersofits The Strong’s board alsoelected MichaelJ. Cicero asassistant treasurer many others.Helives inPittsford withhiswife andtwo children. Rochester region asAlexander Street andTower280 at Midtown, among development ofsuchmajorcommercial real estate projects intheGreater Glazer, anarchitect, isaLEEDAccredited Professional andhasledthe She currently resides inNew York Citywithherhusbandandchildren. worldwide. SheisaRochester native andbilingualinHindi and English. implementing asuite ofdynamiccontent strategies to grow audiences Her responsibilities at Nickelodeon includeplanning,developing, and working indigitalprogramming andcontent strategy management. Mehta comes to theboard withmore than10years ofexperience Properties, have been elected to serve onthemuseum’s Board ofTrustees. Media Networks, andKenneth Glazer, managingpartnerat Buckingham vice president ofdigitalandmultiplatform programming at Viacom The Strong ispleasedto announce that Reena Mehta,Nickelodeon Officers New Elects and Members Two The Strong’s Board Welcomes copy purchase. Printed editionsare alsoavailable for subscriptionandsingle Read theAmericanJournalof Play free ofcharge at journalofplay.org. way that peoplecreate, love, andplay. Together, thesearticlesexplore how brain, body, andmindinfluence the and theinfluence ofthecerebellum intheevolution ofplay andculture. the arts,parallels between musicalimprovisation andpsychotherapy, in whichwe play. Additional articlesfocus ontheevolutionary originsof that researchers understand thehumanexperience—including theways science that are changingtheway who discusses breakthroughs inbrain Geffen SchoolofMedicine, UCLA, N. Schore, professor at theDavid renowned neuropsychologist Alan The issue includesaninterview with ethology, aesthetics, andanthropology. psychology, psychiatry, psychotherapy, evolutionary anddevelopmental in neuroscience, neurochemistry, play through awidelens,drawing author—this specialissue explores psychotherapist, play theorist, and Guest edited by Terry Marks-Tarlow— to examine thehumanexperience. emerging fieldthat combines sciences look at interpersonal neurobiology—an Journal of Play provides anin-depth The upcoming issue oftheAmerican Interpersonal Neurobiology of Play Explores Emerging Fieldof Special Issue oftheAmericanJournal •
Spring 2017
journalists andmuseum staff. of Boston tour The Strong withChinese Representatives from LCL Travel Pack conducted research at themuseumin2016. computer gamehistory. Maherfirst blog, returns to The Strong to research Denmark, authorofThe DigitalAntiquarian Video gamehistorian Jimmy Maherfrom Distinguished Guests The Strong Welcomes St. Bonaventure University. and William SmithColleges, and University ofRochester, Hobart professor capacitiesat the in adjunctandvisitingassistant video gamehistory andhastaught of scholarlyarticlesandessays on history, Saucierisalsotheauthor studies andadoctorate inAmerican undergraduate degree inAmerican editor for theJournal.Heholdsan Saucier previously served asbook the editor of as Games, of Electronic the History Center for International director for its PhD, assistant Jeremy Saucier, recently named The Strong New Editor of Play Names American Journal American Journalof Play.
Monroe Veterinary Associates Messner Carpeting Mary Therese Friel KeyBank Hammer Packaging GUND DivisionofEnesco, LLC their commitment: Thank you to thesecorporate partnersandsupporters for renewing [email protected]. can participate, contact MichelleParnett-Dwyer at 585-410-6353 or receiving valuable benefitsfor theiremployees. To learnhow your company partners andsponsorsprovide meaningfulsupportfor themuseumwhile Businesses that make afinancialcontribution to The Strong ascorporate Thank You Corporate Partners Nolan’sRental. support provided by ZimmetGroup, Tucker Printers, Conolly Printing,and The event was generously sponsored by Nox Cocktail Lounge withadditional Board ofTrustees. devoted to thestudy ofplay.” says Laura Saxby Lynch, chairofThe Strong’s positioning themuseumasonlycollections-based museumintheworld like Rollie’s leadershipbridgedthechangeinmuseummission, subsequently bridges theoldmuseumfootprint to theportionopened10years ago, much “The renaming oftheatrium isespeciallyappropriate inthat thespace museum’s Caterpillar Atrium would berenamed theG.Rollie Adams Atrium. Also at theevent, The Strong’s Board ofTrustees announced that the the designation ofG.Rollie Adams Day inMonroe County. bestowed onAdams that evening was thekey to the CityofRochester and The Strong’s former President andCEOG.Rollie Adams. Amongthehonors supporters gathered onJanuary26for aretirement celebration inhonorof More than200dignitaries,community leaders,friends,andmuseum and CEOHonored Former Strong President education sectionofmuseumofplay.org to learnmore aboutWoodbury School. school fosters creativity and self-discovery through playful activities.Visit the and create projects. Setamongthemuseum’s engaging,dynamicexhibits, the encourages teachers andstudents to work together to planthecurriculum Woodbury Schoolisinspired by theReggio Emiliateaching approach, which The Strong. of choice,” says DebbieMcCoy, assistant vice president for education at to expose students to activitiesthat promote creative thinkingandthepower it supportsthegoalsthat MaryandAndrew identifiedduringAndrew's lifetime career-long advocacy for theeducational impactofplay—and at thesametime “T G. Rollie Adams, andwillprovide upto $5,000 eachyear for afive year period. School. The fundisnamedinhonorofThe Strong’s former president andCEO, whose children mightotherwisenotbeable to attend The Strong’s Woodbury Valentine andAndrew Cosman Trusts, willprovide financialsupportto families The G.Rollie Adams Tuition Assistance Fund,recently established by The Mary School Tuition Assistance Fund Longtime DonorCreates Woodbury he establishment ofthisfundisameaningfultribute to Rollie Adam’s Woods Oviatt Gilman Thomson Reuters Tasteful Connections Spectrum Creative Arts Nixon Peabody
available inmultiplelanguages. app, andotherexperience aids,many development ofitineraries, mobile priority globalmarkets; andfurther NEW YORK-sponsored programs in region; collaboration with ILOVE audiences residing outsidethe ages” brand promise to consumer the “ultimate play destination for all public relations plan;promotion of group tour operators; atravel trade that connect themuseumwith missions andtravel trade shows includes participation insales sales andmarketing planthat The project isbasedonastrategic to grow inboundtourism.” State DivisionofTourism strategies countries that alignwithNew York America, andfrom several other York State from otherpartsofNorth in 2016 to drive visitation to New and wide-ranging efforts launched build andexpand onthestrategic marketing officer. “We expect to executive vice president andchief says SuzanneSeldes,The Strong’s New York’s FingerLakes Region,” grow tourism to The Strong andto its supportofourprogram to Empire State Development renew “The Strong ispleasedto have marketing program. second year ofamajortourism grant fundsto helpsupporta recently awarded The Strong Development Council Initiative Andrew Cuomo’s Regional Economic I LOVE NEWYORK underGovernor Development Corporation and New York State’s Empire State Promote Tourism Major Fundingto The Strong Awarded www.museumofplay.org
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Y AY L P Advancement Time Women inToys. dinner inNew York City organized by also attended the Wonder Women in New York CityinFebruary. Bensch president for collections, at Toy Fair alongside Dubnik alsorepresented The Strong Development Power Breakfast. Business JournalDowntown project proposal at theRochester The Strong NeighborhoodofPlay Steve Dubnikshared detailsabout In February, President andCEO Out andAbout to purchase tickets. and community outreach programs. Visit museumofplay.org/happiesthour The Happiest Hourhelpto supportThe Strong’s overall educational mission presented by MaryValentine, longtimefriendofThe Strong. Proceeds from The ticketed, after-hours fundraiser isfor “bigkids”age21andolder obstacle course courtesy ofRochester Foam DartLeague, andmore. music by DJ Napsfrom BreakThrough Entertainment, agrown-up The evening willalsofeature adance partywith Harley-Davidson interactive exhibits, includingHands-On Co. whileexploring two floorsofhands-on, featuring thelocalbeersofRoc Brewing Marshall Street BarandGrillacashbar Enjoy asamplingofsnackscourtesy of complete withanElvisimpersonator. Happiest Hour—a1950s-themed evening, April 26,from 5:30to 9:30p.m. for the and sockhopinto The Strong onWednesday, Don your bluesuedeshows andleather jacket Returns April26 The Happiest Hour •
Spring 2017 Chris Bensch,vice and Raceway Arcade.
and child development to students about how play supports learning as well asoffered apresentation Central SchoolDistrict teachers, and imaginative play for Victor McCoy Vice President for Education Debbie Additionally in February, Assistant San Francisco inMarch. Developersthe Game Conference in Summit. Allthree participated at inLasVegasGames for theD.I.C.E. Center for theHistory ofElectronic Saucier Jon-Paul C.Dyson andJeremy Also inFebruary Dubnikjoined led aworkshop onstorytelling of The Strong’s International
their student.” make excellent attendance happenfor to reward thoseRCSDfamilies who priority. The Strong really stepped up which makes attendance anurgent success islaidinthoseearlyyears, “But somuchofthefoundation for Butler, Causewave president &CEO. child to schoolevery day,” saidTodd harder for families to gettheiryoung “Winter inRochester usuallymakes it of schoolattendance. poverty by encouraging highlevels that aimsto break thecycle of Minute inSchoolMatters initiative The program ispartoftheEvery to visitthemuseumwiththeirfamily. excellent attendance, theopportunity grade three, whodemonstrate provide students inpre-K through at 14area schools.The Strong will to helpcombat chronic absenteeism Stop UsWinter Attendance Challenge, Community Partners ontheCold’ Can City SchoolDistrict andCausewave The Strong ispartneringwithRochester School Attendance Initiative Encourages from theschool. attended theevent, includingthose racial equality. More than3,100 guests learn aboutcultural differences and guests engagingopportunitiesto Day at The Strong. The day offered experience Celebrating Diversity #45 inRochester, New York, to and theircaregivers from School provided fundingfor 300 students Farash CharitableFoundation In January, The MaxandMarian AdmissionMuseum Foundation Provides New York. Tourism Action Day inAlbany, Relations, In March, Senior Director ofPublic Exchange in St. Louis. the National Tour Association Travel Summit inBiloxi, Mississippi, and International Inbound Travel Association quarter oftheyear includingthe travel trade shows duringthefirst represented The Strong at several Tourism SalesAssociate Karen Dodson School ofDesign. in Rochester Institute ofTechnology’s Shane Rhinewald, attended
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Spring 2017 Programs underwritten inpartby Unless otherwisenoted, events typicallyend by 4p.m. and are free to members. 10:30 &11:30a.m. outdoor fun. stories aboutseasonalactivitiesand Fun intheSun:basksummer-themed Storytime Club Monday, June5 filled withfitness fun. Run, jump, orslideinto themuseumfor aday Fit KidsDay Saturday, June3 J 10:30 a.m. into the2017 class. Discover whichgameswillbeinducted Induction World Video HallofFame Game Thursday, May 4 10:30 &11:30a.m. wild animalsandfavorite pets. Animal Pals: goontheprowl for talesabout Storytime Club Mondays, May 1,8,15&22 M 10:30 &11:30a.m. changing seasons. Showers andFlowers: learnaboutthe Storytime Club Mondays, April10&24 6 p.m. question andanswer session. School ofMusicstudents followed by a Enjoy ashortperformance from Eastman Eastman Evening Friday, April7 STEM-based activities. learn how towers are built,andother skills, discover thescience ofelectricity, Join favorite princesses to practice archery Princess Palooza Saturday &Sunday, April 1&2 A une pril ay
See page8. Entry isby timed-ticket only. Fees apply. around this 26-foot-wide endurance zone. Children ages four through 14canclimb Mobile Park Bristol MountainAerial Adventures Thursday, June15–Sunday, June25 game characters, andmore. the Hedgehog,craft an8-bitstyle video World Video HallofFame, Game meetSonic Discover thenewest inductees into the Saturday and1p.m. Sunday. Happy Pirates perform at 1and 3p.m. Sing andtapyour toes asRochester’s beloved Happy Pirates Saturday &Sunday, April 22&23 much more! Hands-On Harley-Davidson exhibit, and your knowledge ofbicycle safety, visitthe Design alicense plate for your bicycle, test Ready to RideSchoolBreak Friday, April14–Sunday, April23 Fees apply. Butterfly Entryisby Garden. timed-ticket only. Delight inorchids inbloomDancingWings Orchids inBloom Friday, April14–Sunday, May 14 Celebration Weekend World Video HallofFame Game Saturday &Sunday, May 6&7 official airlineofTheStrong.
3 4 5 6 7 8 29 28 22 27 21 26 20 30 15 25 19 14 24 1 18 23 13 17 12 16 11 10 9 SAT FRI 2 3 THU 4 5 6 7 8 WED TUE MON SUN April 2017 ways itisplayed witharound theworld. Explore thehistory oftheballandmany and more. by Fairy Houseseriesauthor Tracy Kane, a woodland sprite, enjoy story reading Meet Leafy theFairy, transform into Fairy HouseMagic Saturday, May 13 motorcycle before theexhibit ridesoff. Hit theroad withAmerica’s most iconic Exhibit Opening:Have aBall Saturday &Sunday, June24 &25 The Oregon Trail. (MECC)—creator oftheiconic videogame Educational Computing Corporation Learn aboutthepioneeringMinnesota Rise ofComputer Learning MECC, The Oregon Trail, andthe June 17–October 1 Harley-Davidson Exhibit Closing:Hands-On Sunday, May 7 to the3-DMunchkinlandmural; andmore. of theWest; craft amagicwand; add aflower Meet Dorothy, Glinda,andtheWicked Witch Over theRainbow Weekend Saturday &Sunday, April 29&30 7 p.m. museumofplay.org. $15 perpersonandmay bepurchased at impersonator Patrick Johnson.Tickets are ages featuring renowned ElvisPresley Enjoy aninteractive performance for all Elvis AllShookUp Friday, April28 5:30 to 9:30p.m. and older. After-hours fundraiser for bigkidsage21 The Happiest Hour Wednesday, April26 1 2 3 4 5 6 27 20 26 31 19 25 30 29 24 18 13 28 23 12 17 22 6 11 16 21 5 10 15 4 9 14 3 8 2 SAT 7 1 FRI THU WED TUE MON SUN May 2017 www.museumofplay.org 8 9 0 1 2 3 24 30 23 29 22 17 28 10 27 3 21 16 9 26 20 15 2 25 8 19 14 1 13 18 7 12 6 11 5 SAT 4 FRI THU WED TUE MON SUN
June 2017
ts n ve E f o dar n Cale 15 Nonprofit Organization US Postage PAID One Manhattan Square Rochester, NY Rochester, NY 14607 Permit No. 4144
T he Strong® is a highly interactive, collections-based museum devoted to the history and exploration of play. As a 501(c)(3) not-for-profit educational organization,T he Strong is funded in part by contributions Museum Admission and grants from individuals, corporations, foundations, and state and federal entities. It is home to the General Admission (does not include admission to International Center for the History of Electronic Games, the National Toy Hall of Fame, the World Video Dancing Wings ButterflyG arden®): age 2 and older Game Hall of Fame, the Brian Sutton-Smith Library and Archives of Play, the Woodbury School, and the $14.50, under age 2 free, museum members free. American Journal of Play and houses the world’s largest and most comprehensive collection of historical Admission to Dancing Wings ButterflyG arden: materials related to play. $4 per person for members, general admission fee plus $5 for nonmembers; children under age 2 free. B oARD of Trustees Entry to Dancing Wings ButterflyG arden is by timed Bernard Birnbaum, CPM Kenneth Glazer William W. Napier JeffV alentine ticket only. Tickets may be purchased at the museum’s David Burns Cecilia GriffinG olden, PhD Aaron Newman Mee F. Wing admissions desk. Michael J. Cicero Martin Jarzebowski Joy Ryen Plotnik, Esq. Admission rates and Dancing Wings Butterfly Garden Roberta DuBeshter Don H. Kollmorgen Bruce Raiffe Steve M. Dubnik, fees subject to change. Zeke Duda Laura Saxby Lynch William D. Rice President and CEO Erika Duthiers, Esq. Reena Mehta Donald J. Riley Parking Carla Engelbrecht Fisher, EdD Linda McGinley, EdD Fred Smith, PhD Limited free parking is available for guests during regular museum hours on a first-come, first-served basis. On high visitation days, the museum lot may reach T he Strong is supported with public funds from the Institute of capacity early in the day. If space is not available on Museum and Library Services (IMLS) and the New York State Council site at the time of your visit, you will find additional on the Arts (NYSCA), a State agency. The Strong is accredited by parking (fees apply) at neighboring municipal garages. the American Alliance of Museums (AAM), and is an institutional member of AAM, the American Association for State and Local History Museum Hours (AASLH), the Association of Children’s Museums (ACM), and the Museum Association of New York (MANY). Monday–Thursday, 10 a.m. to 5 p.m. Friday & Saturday, 10 a.m. to 8 p.m. T he Strong is a United Way donor designation agency (ID#2556) Sunday, noon to 5 p.m. DINING The museum offers a variety of dining options including Pizza Hut Express, Taco Bell Express, Subway, Louie’s Sweet Shoppe, and Bill Gray’s Happy Pirates Embark on New Adventure Restaurant. Visit museumofplay.org for hours Saturday, April 22, 1 & 3 p.m. and information. Sunday, April 23, 1 & 3 p.m. On weekends, holidays, and during school breaks, dining tables and chairs are reserved for restaurant Sail into The Strong and join Rochester’s beloved Happy Pirates on their newest customers only. adventure. After more than 20 years of award-winning family entertainment, Information Gary the Happy Pirate has been promoted to admiral and is handing over his ship to a whole new crew. Jump on board and sing and dance to all the Happy 585-263-2700 • museumofplay.org Pirate favorites—and enjoy a few humourous surprises—during the new crew’s PLAY Time maiden voyage. Meet Captain Gully, the ukulele-playing, fun-loving leader; Editor: Kelly Murphy Lucyszyn Scuttle, the prankster; and Sharkbait, the silly crewmate with a big heart. Contributing Writers and Photographers: Kurt Brownell, Lisa Feinstein, Victoria Gray, Crissi Harrison, Bethany Mosher, Noelle McElrath-Hart, Allison McGrath, Kelly Murphy Lucyszyn, Shane Rhinewald, Suzanne Seldes, Olivia Viterna Art Director: Niki Kruger, Zimmet Group
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