Stella Mccartney Fonde Sa Marque Éponyme

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LA FICHE MAISON En 2001, Stella McCartney fonde sa marque éponyme. Avant-gardiste, Stella McCartney met en avant ses convictions environnementales et affirme ses positions en décidant de n'utiliser aucune matière d'origine animale. Sa marque devient ainsi la pionnière, mais aussi la figure de la mode éco-responsable. Connue pour ses nombreuses collaborations, notamment avec la marque de sportswear Adidas, Stella McCartney évolue aussi dans la mode féminine et masculine, la maroquinerie, la parfumerie, les lunettes, la lingerie et a aussi une ligne pour enfants. LES PIÈCES EMBLÉMATIQUES Stellawear #stansmith Stella Falabella Tote Bag La collection de lingerie a été Stella McCartney et Adidas Le Falabella est littéralement lancée en 2008. Reflétant les collaborent de façon le best-seller de la maison. besoins de la femme, c'est permanente depuis 2005. C'est Lancé en 2010 et une lingerie fine, confortable en 2018 que la première Stan exclusivement conçu en cuir et féminine, conçue en Smith est lancée, composée végétal il a été décliné dans matière biodégradable; uniquement de cuir vegan. de nombreuses versions (tiny, mini, crossbody, etc.). ACTUELLEMENT "A" T-shirt "E" T-shirt "G" T-shirt La collection printemps 2021 "A to Z Manifesto", imaginée pendant le premier confinement de l'épidémie de la Covid-19 est une collaboration avec 26 artistes différents, chacun travaillant sur une lettre de l'alphabet qui discute des valeurs de la marque. FEVRIER 2021 LA FICHE MAISON LE STYLE LES VALEURS Effortless Engagement Elégant Durabilité Ethique Responsabilité Stella McCartney Gabriele Maggio Fondatrice de la marque en CEO depuis 2019 2001 QUELQUES ANECDOTES Pour les Jeux Olympiques de 2012 Stella McCartney est nommée Directrice création de la délégation britannique et c'est la première fois de l'histoire qu'une créatrice réalise les tenues des sportifs pour un tel évènement. Le succès est tel que la collaboration est renouvelée pour les Jeux de 2016. En 2018 Stella McCartney rachète la totalité de ses parts à Kering et se sépare ainsi du groupe. La marque se rapproche en 2019 du groupe concurrent LVMH, et Stella McCartney elle-même devient la "conseillère spéciale de Bernard Arnault et des membres du comité exécutif sur le développement durable". 2018 c'est aussi l'année où Stella McCartney ouvre le magasin "le plus durable du monde" à Londres, doté d'un système de purification de l'air innovant. L'éco-responsabilité est aussi mise en avant avec un mobilier fabriqué à partir de matériaux naturels et éthiques. STELLA MCCARTNEY S'EXPRIME A découvrir sur YouTube Stella McCartney at #BoFVOICES 2018 Stella McCartney - Vogue Voices Stella McCartney | TheFashion Industry Charter for Climate Action | #BoFVOICES 2018 FEVRIER 2021.

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