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100 Brilliant Print Adverts

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100 Brilliant Print Adverts PRINT DESIGN FEATURE > 100 brilliant print adverts Jul 14, 2014 16:06 pm >15 comments 4.5k 445 941 Tw eet Like Share Print ads can still be the most powerful medium for getting your message across, as these highly innovative print advertising campaigns show. Take a look at these amazing, innovative print ads and we guarantee you'll be oozing with inspiration by the time you reach the bottom... In these days of digital media such as viral videos, it's easy to overlook the art of print ads but it's as relevant and powerful as vintage posters ever were, whether small scale magazine ads or massive pieces of billboard advertising. As Paul Arden states in It's Not How Good You Are, It's How Good You Want To Be: "Print advertising should be recognisable at a hundred paces, and it should be obvious who it's an ad for without seeing the brand name." http://www.creativebloq.com/inspiration/print-ads-1233780 Despite what you can achieve with software like Photoshop, you still need a concept that's going to stick in people's minds. We think these examples of print advertising do just that. > 01. UNEP: Skyline > This print ad brings the message of global warming home Print advertisments raising awareness of important causes such as global warming have to be instantly striking. This offering from Vinay Saya and Siddarth Basavaraj cleverly uses Photoshop to produce a skyline within the ice. Bringing the campaign closer to home will enable http://www.creativebloq.com/inspiration/print-ads-1233780 the viewer to recognise the message quicker and more effectively. > 02. Fevikwik Instant Adhesive: Teapot http://www.creativebloq.com/inspiration/print-ads-1233780 > The monochrome colour scheme perfectly compliments the output Ogilvy & Mather are known for creating some of the best print advertisements around the world. This is just another example of their brilliant work. Created for Fevikwik Instant Adhesive, it's one of a three- part print advertisement series that uses clever illustration and a monochrome colour scheme to its fullest potential. > 03. Rolling Stone http://www.creativebloq.com/inspiration/print-ads-1233780 > Rock music meets photoshop with this simple and sleek print ad Created by DLV BBDO in Milan, Italy, this simple execution works wonders for music magazine Rolling Stone. With a brilliant tag line 'We are made of rock,' the brand's attitudes, product and ethos are effortlessly put across with this print advertisement. Using a signature- like font also showcases the rock star aesthetic. > http://www.creativebloq.com/inspiration/print-ads-1233780 > 04. Ashtanga Yoga http://www.creativebloq.com/inspiration/print-ads-1233780 > This brilliantly inventive ad hones in on the benefits of yoga practise for your back Created by Israel based advertising agency McCann Erickson, this print ad for Ashtanga Yoga hones in on the benefits of yoga practise for your back. With a tag line "Before your back attacks you, Ashtanga Yoga at the Garage fitness club", it's a brilliantly inventive ad. > 05. Clinica Mosquera > We love how Ecuador advertising agency BBA has applied playful imagery to a sore subject http://www.creativebloq.com/inspiration/print-ads-1233780 Although this print advertisement might be a bit too graphic for some, we love how Ecuador advertising agency BBA has applied playful imagery to a sore subject. The 3D rendering is brilliant with everything from the colour to the shading popping out of the page. > 06. Penguin Books http://www.creativebloq.com/inspiration/print-ads-1233780 Last year, Penguin Books promoted its audiobooks with a brilliant print ad campaign featuring illustrations of three well known authors - William Shakespeare, Mark Twain and Oscar Wilde - acting as headphones and whispering in the ears of their listeners. Developed by team at McCann Worldgroup India, the campaign went on to won a Gold Press Lion at Cannes International Festival of Creativity > 07. Moms Demand Action http://www.creativebloq.com/inspiration/print-ads-1233780 > Moms Demand Action as if a Kinder Egg is banned in the US to protect children, why not assault weapons? Moms Demand Action, a collective of mothers calling for gun law reform, was behind this hard-hitting ad campaign, which focused on children in schools. 'Choose One' features children carrying weapons, alongside classmates holding either a Kinder Surprise egg, the book 'Little Red Riding Hood' and a ball from the schoolyard game Dodgeball. One child is holding something that's been banned in America to protect them, with the audience asked to guess which one. > 08. Expedia http://www.creativebloq.com/inspiration/print-ads-1233780 This ingenious pad campaign by Ogilvy & Mather for travel brand Expedia uses airport IATA codes to great effect. The idea came about after the team noticed a woman walking through Heathrow with the word FUK hanging off her suitcase. With over 9,000 airports around the world, each with its own three- letter code to choose from, the team created a series of prints, using a tagline in the form of passport stamp, which says 'Find whatever floats your boat'. http://www.creativebloq.com/inspiration/print-ads-1233780 > 09. Whiskas > The 'Big Cat, Small Cat' campaign depicts a small furry feline as a big cat in the wild Abbott Mead Vickers BBDO Whiskas campaign features a household cat in various scenarios in the wild of Africa. Highlighting the basic instincts in a cat, the clever 'Big Cat, Small Cat' campaign was shot by photographer George Logan. Depicting a small furry feline as a big cat in the wild, the series of prints include the domestic animal hunting down gazelles, elephants and zebras in the wild. And we're particularly fond of the ad that shows fully grown male lion bonding with the same cat as if they were family. > 10. Mini http://www.creativebloq.com/inspiration/print-ads-1233780 http://www.creativebloq.com/inspiration/print-ads-1233780 > We love this clever Halloween-inspired Mini campaign When you have such an iconic product as the Mini, you don't always have to do something particularly clever or involved to make your point. And this silly campaign, casting the much-loved motor in an uncharacteristically sinister light, struck just the right note of fun for us last Halloween. > 11. WWF > BBDO Spain created this powerful print ad to highlight the issue of extinction http://www.creativebloq.com/inspiration/print-ads-1233780 Earlier this month, BBDO Spain released this powerful print ad campaign for the World Wildlife Fund. Featuring a white polar bear in a garage workshop, the aim is to highlight that there are no tools that can fix extinction. > 12. Velo marathon http://www.creativebloq.com/inspiration/print-ads-1233780 > AD McCann Vilnius designed this clever print ad for the annual Velo marathon We love this design for the European Velo Marathon, an annual biking event in which around 10,000 cyclists take part. Designed by McCann Erickson, Lithuania, the clever concept features a city-like scene set on the gears of a bike, accompanied by the tagline 'Move the City'. > 13. Volkswagen http://www.creativebloq.com/inspiration/print-ads-1233780 > Turn on your adventure with this new print ad campaign for Volkswagen To advertise the fact that you can get more than 620 miles out of single tank of fuel with Volkswagen's Amarok, ad agency Below developed a series of print ads, inviting people to 'turn on adventure'. The clever concept features three images with the groves of the car keys transformed into a city, safari and mountain landscape. > 14. Alzas Bajas magazine http://www.creativebloq.com/inspiration/print-ads-1233780 > This beautiful print ad was developed by JWT for Argentinian magazine Alzas Bajas This beautiful print ad was developed by JWT, Buenos Aires for Argentinian magazine Alzas Bajas. The team created four paper art images, including this gorgeous wildlife scene. Each are accompanied a small amount of explanatory text followed by the tagline 'more information, less risk'. > 15. McDonald's http://www.creativebloq.com/inspiration/print-ads-1233780 > TBWA Shanghai developed this cool new print ad featuring a box of fries carved out of a potato McDonald's is constantly coming up with innovative new ways of advertising, this brilliant print ad being its latest offering. The eye- catching design, created by TBWA Shanghai, features a box of fries, carved from the very ingredient from which they're made. > 16. Duracell http://www.creativebloq.com/inspiration/print-ads-1233780 > We love print ads that come out of left field - and this is certainly one of them Terrifying but brilliant, this is one of those print ads that shouldn't work but somehow does. The advertisement for Duracell features a sinister- looking doll in the doorway of a little girl's playroom, accompanied by the tagline 'Some toys never die'. Developed by advertising agency Grey in Singapore, this is certainly a unique way to promote longer-lasting batteries. It's a bit left-field, and completely terrifying, but we love it nonetheless. > 17. Dog Chow http://www.creativebloq.com/inspiration/print-ads-1233780 > There aren't many print ads that treat dogs so badly - but no animals were harmed in the making of this commercial The best print ads manage to combine brilliant art direction whilst still maintaining the brand's image and ethos. And here's a great example that instantly put a smile on our faces. Dog Chow is a brand new dog food from Purina and Columbian designer Cristhian Ramírez was tasked with creating a series of ads for its latest campaign, entitled 'Stop treating your dog like a trashcan'. The creative director and head of art at Publicis, Ramírez produced a number of striking character designs that really hit home when it comes to the health of your dog.
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