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Ana Maria Vieira Maldonado Ferreira Malta Potencialidades Do Turismo Ciclável Na Eurocidade Chaves-Verín

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Ana Maria Vieira Maldonado Ferreira Malta Potencialidades Do Turismo Ciclável Na Eurocidade Chaves-Verín Universidade de Aveiro Departamento de Economia, Gestão, Engenharia 2018 Industrial e Turismo Ana Maria Vieira Potencialidades do turismo ciclável na Eurocidade Maldonado Ferreira Chaves-Verín Malta Universidade de Aveiro Departamento de Economia, Gestão, Engenharia 2018 Industrial e Turismo Ana Maria Vieira Potencialidades do turismo ciclável na Eurocidade Maldonado Ferreira Chaves-Verín Malta Dissertação apresentada à Universidade de Aveiro para cumprimento dos requisitos necessários à obtenção do grau de Mestre em Gestão e Planeamento em Turismo, realizada sob a orientação científica da Doutora Zélia Maria de Jesus Breda, Professora Auxiliar do Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro e coorientação científica da Doutora Ana Filipa Fernandes Aguiar Brandão, Professora Auxiliar Convidada do Departamento de Economia, Gestão, Engenharia Industrial e Turismo da Universidade de Aveiro “A nossa personalidade deve ser indevassável, mesmo por nós próprios: daí o nosso dever de sonharmos sempre […]” – Fernando Pessoa, in “Livro do Desassos” o júri presidente Prof. Doutor Rui Augusto da Costa professor auxilar da Universidade de Aveiro Prof.ª Doutoura Sara Margarida Alpendre Diogo professora auxilar convidada da Universidade de Aveiro Prof.ª Doutoura Zélia Maria de Jesus Breda professora auxilar da Universidade de Aveiro agradecimentos Gostaria de agradecer a todas as pessoas e entidades envolvidas por terem considerado que este trabalho poderia ir mais longe e me deram força para acreditar que conseguiria abordar a temática transfronteiriça e ciclável. Antes de mais, gostaria de agradecer a toda a minha família que me deu apoio incondicional nesta fase – aos meus pais, ao meu irmão, à minha tia e à minha avó – que me deram o apoio para concluir este mestrado, e a todos os meus primos que me incentivaram. Queria deixar um profundo agradecimento a todos os meus amigos e companheiros incansáveis de biblioteca que não me deixaram desistir e me deram motivação todos os dias para continuar nesta batalha. No contexto académico, queria gratificar a minha orientadora Zélia Breda e a minha coorientadora Filipa Brandão por me darem a orientação e força necessária para este trabalho e gostaria também de agradecer a todos os meus professores pelos ensinamentos que me transmitiram ao longo do meu percurso académico, que foram vitais para a realização desta dissertação. No contexto do estágio realizado na IDTOUR, Unique Solutions, gostaria de agradecer a quem acompanhou de perto o meu trabalho e a todos os colaboradores pela ajuda, disponibilidade e conhecimentos que me transmitiram, pois foram essenciais para conhecer melhor o mundo empresarial. A todas as entidades que foram entrevistadas e me ajudaram a ir mais além o meu agradecimento à Eurocidade Chaves-Verín AECT, à Câmara Municipal de Chaves, ao BTT Clube de Chaves, ao Turismo Porto e Norte de Portugal, ao Turismo da Galiza, à empresa Bike Tours Portugal e à Bikotel. palavras-chave Potencialidades, turismo ciclável, bicicleta, percursos e rotas cicláveis, ciclovias, cooperação transfronteiriça, Eurocidade Chaves-Verín resumo A associação do turismo à utilização da bicicleta, hoje em dia, demonstra a sua crescente importância, especialmente em países com uma forte cultura da bicicleta. Assim, o turismo ciclável consegue ser uma atividade que possui um grande potencial turístico e de dinamização do território. Neste trabalho, o território em análise é a Eurocidade Chaves-Verín, símbolo pioneiro da cooperação transfronteiriça na Península Ibérica, onde dois municípios de dois países diferentes (Portugal e Espanha) trabalham conjuntamente para reforçar a coesão económica e social nos seus vários domínios. Assim, o presente trabalho propõe-se a identificar quais as potencialidades do turismo ciclável na Eurocidade Chaves-Verín, focando-se em vários pontos: percursos e rotas cicláveis, alojamento e restauração, atividades e eventos, e entidades bike- friendly, tendo a revisão da literatura centrado-se nas temáticas do turismo ciclável e componente transfronteiriça. O trabalho empírico assumiu um carácter qualitativo, envolvendo a análise de conteúdo de entrevistas a entidades conhecedoras do território ou da temática da bicicleta e do seu mercado, com recurso ao software WebQDA, e de brochuras turísticas da Eurocidade Chaves-Verín, de modo a perceber qual a importância dada à componente ciclável pelo território ao seu público. Os resultados revelam existir uma importância percebida pelas entidades competentes para o fenómeno do turismo ciclável, bem como as capacidades que o território tem para a prática do mesmo, no entanto, ainda existem vários caminhos a serem traçados, especialmente na componente do alojamento e restauração e a integração de entidades bike-friendly que têm conhecimento do mercado ciclável. keywords Cycle tourism, bicycle, bike touring routes, cross-border cooperation, Chaves- Verín Eurocity abstract The association of tourism with cycling nowadays demonstrates its growing importance, especially in countries with a strong bicycle culture. Thus, cycling tourism can be an activity that has a great potential for tourism development and dynamization of the territory. In this work, the territory under analysis is the Chaves-Verín Eurocity, a pioneering symbol of cross-border cooperation in the Iberian Peninsula, where two municipalities from two different countries (Portugal and Spain) work together to strengthen economic and social cohesion in various fields. This work aims to identify the potential of cycling tourism in the Chaves-Verín Eurocity, focusing on several points: cycling routes, bike-friendly: accommodation and restaurants, activities and events, and entities, having the literature review been focused on the themes of cycling tourism and cross-border cooperation. The empirical work was qualitative investigation, involving the content analysis of interviews with knowledgeable entities of the territory or on the theme of cycle tourism, using the WebQDA software, and tourist brochures of the Chaves-Verín Eurocity, in order to perceive the importance given to cycle tourism in the territory. The results show that there is a perceived importance of cycle tourism given by the competent entities, as well as the capacities that the territory has for its practice, however, there are still several paths to be traced, especially in the accommodation and restaurants sectors and the integration of bike-friendly entities that have knowledge of the cycling market. Potencialidades do turismo ciclável na Eurocidade Chaves-Verín Índice Capítulo 1. Introdução.............................................................................................................. 1 1.1. Tema de investigação e sua relevância .................................................................. 1 1.2. Objetivos e metodologia ........................................................................................ 4 1.3. Estrutura do trabalho ............................................................................................. 5 Capítulo 2. Turismo ciclável .................................................................................................... 7 2.1. Introdução.............................................................................................................. 7 2.2. Turismo e transportes – Enfoque na bicicleta ....................................................... 7 2.3. Conceito de turismo ciclável ............................................................................... 11 2.4. Turismo ciclável como promotor do desenvolvimento de destinos .................... 15 2.4.1. Principais benefícios do turismo ciclável ............................................................ 15 2.4.2. Importância das redes de cooperação .................................................................. 19 2.4.3. Fatores de sucesso num destino........................................................................... 26 2.5. Facilitadores do turismo ciclável ......................................................................... 28 2.6. Diversidade da procura relacionada com o turismo ciclável ............................... 37 2.7. Conclusão ............................................................................................................ 47 Capítulo 3. Turismo e cooperação transfronteiriça ................................................................ 49 3.1. Introdução............................................................................................................ 49 3.2. A importância das fronteiras e o seu poder de atração ........................................ 49 3.3. As regiões transfronteiriças e o desenvolvimento do turismo ............................. 53 3.4. Conceito de turismo associado à componente transfronteiriça ........................... 57 3.5. Importância da cooperação transfronteiriça para o desenvolvimento do turismo 59 3.6. Conclusão ............................................................................................................ 61 Capítulo 4. Metodologia ........................................................................................................ 63 4.1. Introdução............................................................................................................ 63 4.2. Abordagem metodológica do estudo ................................................................... 63 4.3. Recolha e análise de dados .................................................................................
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