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Wonder Women WONDER WOMEN: Online I Newspapers I Apps A FEMALE SLICE OF LIFE New for Q4 2012: The Telegraph’s women’s channel – An exciting digital daily digest filled with thinking women’s content All too often women’s content is either just lipsticks and handbags or BMW - bitching moaning and whining about the glass ceiling – a brand of feminism a new generation of women don’t identify with. By contrast, Wonder Women, The Telegraph’s new daily online section dedicated to attracting young female readers (25-44), is going to be filled with thinking women’s content – defined by its irreverent, quick-witted and honest tone. Being digital-first means the section will react quickly to breaking news and make use of the freedom the web brings – while retaining quality journalism by drawing upon on a fabulous new range of writers. Think of Wonder Women as a younger-skewed BBC Radio 4 Women’s Hour on paper – which adds a whole new slate of content, viewpoints and writers to Telegraph.co.uk – while also promoting all relevant existing content and great Telegraph writers. COVERAGE CONTRIBUTORS & CONTENT Politics | Business | Mother Tongue | Sex | Life • Cathy Newman, Channel 4 News presenter and former FT political correspondent – on politics • Felicity Parkes, the 20-something political assistant causing a stir in Westminster with her anonymous blog about the halls of power – on women at Westminster • Dr Brooke Magnanti, author of Belle de Jour – The Secret Diary of a Call Girl - on sex • Dr Petra Boynton, renowned sex educator and agony aunt, will solve reader’s issues in a weekly sex column • Tamara Mellon*, co-founder of Jimmy Choo – on business • Katy Brand, comedian and impersonator – on life • High profile mums, such as Lily Allen*, writing about their experiences for our brand new parent blog: Mother Tongue • Diary of a Board Babe - an anonymous female board director of a FTSE 100 company will pen a weekly blog on what life on a male-dominated board is really like *tbc OUR AUDIENCE LAUNCH MONTH SPONSORSHIP When compared to all women... • 100% SOV across all digital platforms: Desktop, Tablet & • Telegraph.co.uk female users earn 22% more on Mobile average • 1 Month Mega Banner Home Page takeover • They are 25% more likely to spend over £1,000 on • 500k page impressions across all platforms (450k website / a holiday 50k mobile) • Our users are 35% more likely to agree “I spend a • 15k Video Pre-roll plays lot of money on clothes” • They are 24% more likely to agree “I often eat in good restaurants” £40k Introducing... All too often women’s content is either just lipsticks and handbags or BMW - bitching moaning and whining about the glass ceiling – a brand of feminism ‘‘ a new generation of women don’t identify with. By contrast, Wonder Women, The Telegraph’s new daily online section dedicated to attracting young female readers (25-44), is going to be filled with thinking women’s content – defined by its irreverent, quick-witted and honest tone. Being digital-first means the section will react quickly to breaking news and make use of the freedom the web brings – while retaining quality journalism by drawing upon on a fabulous new range of writers. Think of Wonder Women as a younger-skewed, sassier BBC Radio 4 Women’s Hour on paper – which adds a whole new slate of content, viewpoints and writers to Telegraph.co.uk – while also promoting all relevant existing content and great Telegraph writers. Emma Barnett, Telegraph Women’s Editor WONDER WOMEN Q3 2012 Introducing... WONDER WOMEN Q3 2012 Introducing... Audience Content A new loyal audience of women Female-focused articles and 25-44 years, estimated at 230,000 Blogs on versatile topics within in month 1 Politics, Business, Family, Sex, Life and Wonder Women Contributors Advertising A number of high-profile Estimated 450,000 page views in contributors write alongside the the first month, with standard and Telegraph’s trusted editorial team, non-standard advertising with reader blogs also featured available WONDER WOMEN Q3 2012 Potential contributors Cathy Newman (Channel 4 News host) on politics Dr Brooke Magnanti (author of Belle de Jour) – on sex and relationships Emma Barnett The Telegraph’s Women’s Editor, Award-winning Telegraph journalist and broadcaster (presents BBC Radio 4 documentaries and weekly Sunday drive time show on LBC 97.3) is heading up Wonder Women Katy Brand (Actress, comedian and writer) on Life Pip Jones (MyDaily excellent women’s blogger) on society Alex Crawford (Sky News war reporter) on parenting Helena Morrissey (finance chief, founder of 30 pc club and mum of 9) on business and parenting Perri Lewis (features editor of Psychologies) on psychology Lily Allen on parenting Louise Brealey (writer, doc maker and actress currently in Sherlock) on society Tamara Mellon (Jimmy Choo chief) on business WONDER WOMEN Q3 2012 Sections Politics A daily blend of news, vibrant comment and features about female- related politics and a woman’s take on the political happenings of the week. There will also be regular profile interviews with amazing women making great political strides. It will be reactive, irreverent and honest – sparking healthy debates. WONDER WOMEN Q3 2012 Sections Business An exciting mix of famous and up-and-coming female entrepreneurs will blog for the business channel offering real insight into what it's like to be a woman in business. From how to set up on your own, to securing funding and running a successful business, our bloggers will share the ups and downs of being a female boss, as well as their own opinions on women in the workplace. WONDER WOMEN Q3 2012 Sections Mother Tongue The Telegraph’s first dedicated digital parenting hub and mum blog will be overseen by new mother, Timeout food critic and former Telegraph foreign editor Sally Peck (who was also a primary school teacher before journalism) and friends. WONDER WOMEN Q3 2012 Sections Sex This section will be led by blogs from no other than the Belle de Jour – Dr Brooke Magnanti – whose successful series of books were adapted into the hit ITV show ‘Secret Diary of a Call Girl’. Brooke will be writing for the section several times a week – sharing her searingly honest views on sex, society and the biggest stories of the week from around the world in this realm. WONDER WOMEN Q3 2012 Sections Life This section will be defined by stories and profiles of amazing women – from the captain of the female Olympic football team, through to the women helping other women get jobs through an amazing UK charity called Dress for Success – backed by Jennifer Saunders, Samantha Cameron and Betty Jackson. It will also contain a weekly blog from a leading comedian. WONDER WOMEN Q3 2012 Multimedia and Social 50,000 followers Social The Channel will feature a network of women who will blog 32,000 followers and tweet about content to their followers, driving exposure 20,000 followers Multimedia There will also be a huge focus on pictures, video and engagement. The content will encourage comment and discussion, 17,000 followers ensuring a highly passionate and engaged audience. WONDER WOMEN Q3 2012 Commercial Opportunity Launch Month Sponsorship • 100% SOV across all platforms: Desktop, Tablet & Mobile • 1 month Mega Banner Home Page takeover • 500k page impressions across all platforms (450k website / 50k mobile) • 15k Video Pre-roll plays £40k WONDER WOMEN Q3 2012 Summary Wonder Women - a new and exciting must-read digital channel with a clear female editorial focus, attracting a new generation of loyal readers aged ‘‘ 25-44. Essential for the sassy, modern, quick- witted and intelligent woman, our new channel goes beyond confessional journalism and beauty tips, to deliver a refreshing thinking-woman's read and a focus on people with incredible stories. • Launches on 1 October 2012 • Sections for Politics, Business, Parenting, Sex and Life • Confirmed contributors include Cathy Newman, Dr Brooke Magnanti, Emma Barnett and Katy Brand • Launch month sponsorship package available WONDER WOMEN Q3 2012.
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