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930220-01-6227 Matrics Number: 41 INDIVIDUAL ASSIGNMENT FOR PRINCIPLES OF MANAGEMENT NAME: SUBRAMANIAM A/L LODANADAN I.C NUMBER: 930220-01-6227 MATRICS NUMBER: 4141002921 LECTURER: ENCIK LUTFI ISKANDAR BIN SAHID Contents Questions WHAT IS MISSION STATEMENTS? 1.1 Components of a mission statement 1.1.1 Apple 1.1.2 Nokia 1.1.3 Samsung 1.2 Business Strategy 1.3 SWOT Analysis 1.3.1 Apple SWOT analysis 1.3.2 Nokia SWOT analysis 1.3.3 Samsung SWOT analysis 1.4 Competitive strategy 1.4.1 Apple 1.4.2 Nokia 1.4.3 Samsung Conclusion WHAT IS MISSION STATEMENTS? Mission statements is basically is a statement of the purpose of a company, organization or person, its reason for existing. The mission statement should guide the actions of the organization, spell out its overall goal, provide a path, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated." It's like a goal for what the company wants to do for the world. The three company that I choose is Apple inc, Nokia, Sumsung. My first organization is Apple inc mission statement designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad. My second organization tat I selected is Samsung. Samsung doesn’t have an official mission but express it through company’s philosophy “At Samsung, we follow a simple business philosophy to devote our talent and technology to creating superior products and services that contribute to a better global society.” My third organization is Nokia Nokia's mission statement is very straight forward and simple. They say that their mission statement is 'Connecting People'. This can be found on their company's website. 1.1 Components of a mission statement 1.1.1 Apple Inc. Customers According to Apple, their customer demographics are 35 years and older. Apple, Inc. is an American company that sells computer hardware and software, consumer electronics, and digital distribution. Before 2011, majority of their customers range from 18 to 34 years old. Markets The mobile communications industry is highly competitive with several large, well-funded, and experienced competitors. Since 2007, Apple entered this new market with the release of the iPhone. In the worldwide smartphone market, the iPhone accounted for 17 percent of the sales in the third quarter of 2009. Moreover, the iPhone sales should be even stronger at the end of 2009 as the device is sold in 16 countries more (totaling 87), including the very important, so far unexploited, Chinese and South Korean markets. Concern for survival, growth, and profitability With the franchise all over the world, Apple able to manage its income as they are frequently stable. Philosophy wrote his principles in a one-page paper titled “The Apple Marketing Philosophy” that stressed three points. The first was empathy, an intimate connection with the feelings of the customer: “We will truly understand their needs better than any other company.” The second was focus: “In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.” The third and equally important principle, awkwardly named, was impute. It emphasized that people form an opinion about a company or product based on the signals that it conveys. “People DO judge a book by its cover,” he wrote. “We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. Everyone who cares, even modestly, about design can name a few decisive events that set them on that path. Steve Jobs was no different, but he was also extraordinarily lucky: The formative design lessons he got were so far ahead of their time that they would lay the groundwork for Apple’s success with the Macintosh, the iMac, iPhone, and the iPad. Here’s six of the defining design lessons that Jobs learned, and which imbued every product he created. Concern for public image Apple give special discount for students who buy they product. Apple education pricing is a great way for college students, parents buying for a college student, faculty, homeschool teachers, and staff at all grade levels to purchase Mac computers, Apple software, and select accessories at special prices. Students who have been accepted to college are also eligible. Just shop at the Apple Store for Education and start saving. This is one of way to concern for public image. Products or services Apple Inc. (Apple), incorporated on January 3, 1977, designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company's products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and OS X operating systems, iCloud, and a variety of accessory, service and support offerings. In March 2013, the Company acquired a Silicon Valley startup, WiFiSlam, which makes mapping applications for smart phones. Effective July 19, 2013, Apple Inc acquired Locationary Inc. Effective July 20, 2013, Apple Inc acquired Hopstop.com Inc. Effective August 28, 2013, Apple Inc acquired AlgoTrim AB, a Malmo-based developer of prepackaged software. In November 2013, Apple Inc bought PrimeSense Ltd. Effective December 2, 2013, Apple Inc acquired Topsy Labs Inc. In February 2014, Apple Inc acquired Burstly Inc. The Company offers a range of mobile communication and media devices, personal computing products, and portable digital music players, as well as a variety of related software, services, peripherals, networking solutions and third-party hardware and software products. In addition, the Company offers its own software products, including iOS, the Company's mobile operating system; OS X, the Company's Mac operating system; and server and application software. The Company's primary products include iPhone, iPad, Mac, iPod, iTunes, Mac App Store, iCloud, Operating System Software, Application Software and Other Application Software. Technology Continuing innovation in a small number of key products has been the key to the company’s success over recent years. It has developed an extensive patent portfolio around the touch-screen interface used in the iPhone and iPod Touch. In 2009, it won several patents that allow for simultaneous tracking of “multiple finger and palm contacts” which, according to the patent, should allow for “unprecedented integration of typing, resting, pointing, scrolling, 3D manipulation, and handwriting.” This intellectual property gives Apple a competitive advantage in the development of devices such as the iPhone, iPod touch or even tablet PCs in the future. The company has also successfully rejuvenated its desktop and laptop lines, developing the OS X operating system and switching to more power-efficient Intel processors in recent years. Self-concept The company provides comprehensive training which is leadership development, coaching skills, culture, interaction management, fire safety, first aid training, food safety, and information systems. Concern for employees The employees is moderate concern in the organizations. 1.1.2 NOKIA Customers Nokia got customers worldwide because of variety of smartphone that they produce example Nokia has many mobile and smartphone devices to appeal to all the age categories (from kids to seniors), all income categories, different family cycles (singles and married couple households), people of different religions and occupations. Unlike Apple Nokia has a distinct recognition of women as a major target market. Almost every serie of phones comes in pink or gold color. Nokia Roxo was designed for women and young teenage girls. "Treat her like a lady" - a logo that stated that Nokia wants women to have their own phone and not just use a unisex device. Markets As of 2012, Nokia employs 101,982 people across 120 countries, conducts sales in more than 150 countries, and reports annual revenues of around €30 billion. By the fourth quarter of 2012, it was the world's second-largest mobile phone maker in terms of unit sales (after Samsung), with a global market share of 18.0%. Now, Nokia only has a 3.2% market share in smartphones. They lost 40% of their revenue in mobile phones in Q2 2013. Nokia is a public limited-liability company listed on the Helsinki Stock Exchange and New York Stock Exchange. It is the world's 274th-largest company measured by 2013 revenues according to the Fortune Global 500 Concern for survival, growth, and profitability By selling smartphones all over the over world Nokia made their company growth stable and Nokia still survival in smartphones market with heavy competition with counterpart. Philosophy "Nokia is proud to be working with the arts because it goes to the very heart of Nokia’s philosophy of Connecting People," said Goh Doh Hau, Senior Account Manager for Nokia Mobile Phones. "This is Nokia’s fifth year of holding the Nokia Arts Awards (for Fine Art) and the second year for the AVMaker Awards (for Film), which speaks to our commitment of encouraging professionalism and the development of young creative minds in Malaysia", added Goh. Concern for public image Nokia has conduct so many weal far work in many countries Products or services Nokia made so many of variety of smartphones to people and nokia is first introduce GPS system in smartphones and it became use of map for so many drivers.
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