new business

Spot

for CALIFORNIA CENTRAL AIRLINES, L. A., starts transcribed Grocers & Druggists spot campaign in Los Angeles, San Francisco and San Diego. TV will be used in Los Angeles. Other cities to be added later. Agency: Calkins, Holden, Carlock, McClinton & Smith, L. A.

HAROLDS CLUB, Reno, using spot announcements on 31 western radio stations in Washington, Oregon, California and Nevada. Spots promote Reno as vacation -tourist area. Agency: Thomas C. Wilson Adv., Reno.

SMITH - DOUGLASS Co., Norfolk, Va. (S - D Fertilizers), renews Debnam Views the News, 12:45 -1 p.m., starting today (Monday), over 11 southern stations: WPTF Raleigh; WTAR Norfolk; WDSC Dillon, WRCS Ahoskie, N. C.; WABZ Albemarle, N. C.; WHNC Hender- son, N. C.; WIRC Hickory, N. C.; WFMA Rocky Mount, N. C.; WRRF Washington, N. C.; WSJS Winston -Salem, N. C.; WFLO Farmville, Va. Agency: Lindsey & Co., Richmond.

WESTERN STATES REFINERIES, through Ross Jurney & Assoc., Salt Lake City, will sponsor Tune -Test, syndicated feature of Walter Schwimmer Productions, Chicago, half -hour daily on six Rocky Moun- tain stations: KALL Salt Lake City, KVNU Logan, KOVO Provo and KLO Ogden, all Utah, and KLIX Twin Falls and KID Idaho Falls, Ida. HOLLAND FURNACE Co., Holland, Mich., expands its TV spots sched- ule now in six cities, by adding seven markets. Agency: Roche, Williams & Cleary, Chicago. AMERICAN VITAMIN Assoc., L. A., purchases KTLA (TV) Holly- wood Frosty Frolics for placement in 10 TV markets including Holly- wood, starting Sept. 7 for 13 weeks. Program will originate from KTLA and be kinescoped for telecasting on other stations to be heard Mon., 7 -8 p.m. (PDT) first week and Sept. 12 moving to Wed., 8 -9 p.m. (PDT) slot. Other markets include Chicago, San Francisco, Washington, D. C., tati.i3un.e C- Baltimore, Cincinnati, Cleveland, Columbus, Detroit, Philadelphia. Agency: Schwimmer & Scott Inc., L. A. nationally famous merchandising expert G. T. FULFORD Ltd., Brockville, Ont. (Baby's Own tablets), starts spot announcement campaign for one year on number of Canadian stations. has joined our staff Agency: Hayhurst Adv. Co., Toronto. A. O. McCOLL Ltd., Vancouver (peanut butter), starts spot announce- There probably isn't a single Indianapolis druggist or ment campaign on British Columbia stations. Agency: O'Brien Adv. grocer-retail or wholesale-who doesn't personally Ltd., Vancouver. know and respect Ruth Burnett She digs out facts. She makes tests-going right to the consumer if 4/Qfw0th necessary. She tells you from first -hand research just WHERE your products stand with actual buyers, FRED W. AMEND Co., Danville, Ill. (Chuckles candy), will sponsor Hail the -6 furnishes priceless merchandising information Champ, Sat., 5:30 p.m. (CT) on three ABC -TV stations, you WENR -TV Chicago, WXYZ -TV Detroit and WXEL (TV) Cleveland, you couldn't get in any other way. Write or phone for from Sept. 22 for 52 weeks. Agency: Henri, Hurst & McDonald, Chicago. further information now to the Bolling Company or to PILLSBURY MILLS, Minneapolis, for various flour products, buys WISH... quarter -hour of Kate Smith Show on NBC -TV one day weekly through Leo Burnett, Chicago. Segment is 3:15 -3:30 p.m. (CT) on Monday from "The Station that never out -promises Sept. 10 for 52 weeks. BUT ALWAYS OUT-PERFORMS" STERLING DRUG Co., N. Y., sponsoring 10:30 -11 p.m. segment of Songs for Sale, over CBS -TV Network, Sat., 10-11 p.m., beginning Sept. 15, for 16 weeks. Agency: Dancer.Fitzgerald- Sample, N. Y.

CHAMPION SPARK PLUG Co. renewing its sponsorship of WHOT - South Bend Champion Roll Call, five -minute sports commentary, Fri., 9:55 -10 p.m. over ABC, WANE- Fort Wayne effective Sept. 28. Agency: Mac Manus, John & Adams, Detroit. WHBU- Anderson LESLIE SALT Co., S. F., Sept. 22, starts sponsorship of Meet the Miasus Varieties, Sat. 11:30 a.m.-12 M. (PDT), for 52 weeks, on 18 I N D I A N iA P O L I S Owned and Operated by Columbia Pacific stations. Agency: Long. Adv. Service, S. F.

UNIVERSAL BROADCASTING CO., In,. 1310 KC. SCHICK Inc., Stamford, Conn. (razors), sponsoring Rudolph Halley, former chief counsel of Senate Crime Investigating Committee, as nar Represented Nationally by The BOLLING COMPANY - (Continued on page 75) Page 14 September 3, 1951 BROADCASTING Telecasting