2005 CLASP Survey Demographics

Salt Lake City Golf - Satisfaction Survey

Customer Profile Return to Portfolio Report Menu Return to Administrator Menu

Course Portfolio: Salt Lake Golf Division Time Period: From 6/30/2005 to 12/30/2005 Player Type: Overall Last Played This Overall (within the past 12 Course: months) Change These Options

Characteristics of surveyed golfers.

This report is based on 863 total responses.

Customer Segments Survey Respondents Age Under 30 34% 30 - 49 39% 50+ 28%

Gender Male 88% Female 12%

Income Less Than $50,000 31% $50,000 - 99,999 45% $100,000 or more 24%

Rounds Played at This Course Less than 8 64% 8 - 24 27% 25+ 9%

Total Number of Rounds Played Less than 8 14% 8 - 24 33% 25+ 53%

Average Score Under 80 10% 80 - 99 69%

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100 or more 21%

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Customer Origin Return to Portfolio Report Menu Return to Administrator Menu

Course Portfolio: Salt Lake Golf Division Time Period: From 6/30/2005 to 12/30/2005 Player Type: Overall Last Played This Overall (within the past 12 Course: months) Change These Options

Note: Percentages are cumulative.

Distance In Miles (based on 825 responses) 5 Miles 39% 10 Miles 64% 15 Miles 80% 30 Miles 96%

Distance In Minutes (based on 783 responses) 10 Minutes 39% 20 Minutes 79% 30 Minutes 93%

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Media Habits Return to Portfolio Report Menu Return to Administrator Menu

Course Portfolio: Salt Lake Golf Division Time Period: From 6/30/2005 to 12/30/2005 Player Type: Overall Last Played This Overall (within the past 12 Course: months) Change These Options

This report is based on 863 total responses.

Customers Age Gender Household Income Rounds Played Loyalty (1) $50K Under 30 - Under $100K Under 8 - Not Business Drivers Overall 50+ Male Female - 25+ New Existing Loyal 30 49 $50K + 8 24 Loyal $99K Most Popular Radio Stations KSL (1160 16% 12% 16% 20% 16% 15% 12% 14% 21% 16% 19% 14% 13% 17% 17% 16% AM) None (0 AM) 15% 20% 15% 12% 14% 24% 18% 15% 16% 18% 18% 13% 24% 12% 18% 16% KDYL (1280 11% 17% 11% 6% 13% 4% 12% 16% 6% 6% 14% 12% 13% 11% 6% 14% AM) KFNZ (1320 11% 12% 11% 10% 12% 6% 12% 13% 8% 9% 10% 12% 7% 13% 9% 13% AM) KXRK (96.3 10% 24% 6% 0% 12% 2% 18% 10% 5% 9% 13% 9% 16% 9% 8% 12% FM) KUER-FM 6% 4% 7% 9% 7% 5% 3% 8% 8% 5% 7% 7% 8% 6% 6% 7% (90.1 FM) KENZ (107.5 6% 6% 10% 1% 6% 6% 7% 7% 4% 10% 7% 4% 8% 5% 3% 7% FM) KNRS (570 5% 5% 6% 6% 6% 3% 4% 6% 6% 8% 5% 5% 7% 5% 8% 4% AM) KISN-FM 5% 12% 2% 0% 5% 6% 9% 3% 3% 8% 6% 3% 8% 4% 6% 5% (97.1 FM) KODJ (94.1 5% 1% 2% 14% 5% 4% 2% 4% 8% 3% 3% 7% 0% 7% 2% 6% FM) KALL (910 5% 6% 5% 4% 5% 6% 5% 6% 3% 9% 3% 5% 5% 5% 6% 4% AM) KRSP-FM 5% 3% 8% 3% 5% 3% 3% 7% 5% 4% 4% 5% 2% 6% 5% 5% (103.5 FM) KBER (101.1 5% 4% 7% 2% 5% 4% 6% 4% 4% 6% 4% 5% 5% 5% 4% 5% FM) KUBL-FM 5% 6% 5% 3% 4% 6% 4% 4% 8% 8% 4% 4% 7% 3% 6% 5% (93.3 FM) KRCL (90.9 4% 3% 7% 2% 5% 4% 5% 5% 4% 1% 4% 6% 3% 5% 5% 4% FM) Customers Age Gender Household Income Rounds Played Loyalty (1)

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$50K Under 30 - Under $100K Under 8 - Not Business Drivers Overall 50+ Male Female - 25+ New Existing Loyal 30 49 $50K + 8 24 Loyal $99K Most Popular Television Stations ESPN 43% 50% 42% 36% 46% 19% 41% 45% 44% 31% 43% 46% 39% 45% 34% 47% The Golf 18% 8% 22% 27% 19% 15% 10% 22% 24% 3% 12% 26% 11% 22% 22% 18% Channel Discovery 17% 14% 20% 17% 17% 19% 15% 18% 18% 22% 17% 16% 21% 16% 18% 17% Channel HBO 13% 14% 13% 13% 13% 14% 14% 11% 17% 10% 11% 15% 14% 13% 18% 12% History 10% 4% 12% 15% 11% 6% 6% 11% 13% 5% 8% 12% 6% 12% 11% 10% Channel CBS 10% 6% 9% 15% 9% 14% 8% 14% 5% 8% 11% 9% 8% 10% 7% 10% ESPN2 9% 13% 7% 7% 10% 3% 10% 11% 6% 6% 10% 10% 11% 9% 11% 9% TNT 9% 8% 11% 8% 9% 10% 9% 9% 8% 8% 7% 11% 5% 11% 10% 9% NBC 9% 8% 8% 11% 8% 15% 9% 10% 7% 8% 12% 8% 8% 9% 6% 10% Fox 9% 15% 6% 6% 9% 12% 12% 8% 8% 10% 11% 7% 13% 8% 6% 10% CNN 9% 6% 10% 11% 8% 15% 5% 10% 12% 7% 8% 10% 7% 9% 9% 9% Comedy 8% 15% 7% 2% 9% 7% 13% 7% 7% 10% 9% 7% 13% 7% 7% 9% Central ABC 8% 11% 4% 10% 8% 9% 10% 8% 5% 6% 12% 6% 10% 7% 7% 8% Fox Sports 8% 12% 8% 3% 9% 2% 10% 7% 7% 8% 9% 7% 8% 8% 7% 8% MTV 7% 18% 3% n/a 7% 6% 13% 4% 4% 13% 7% 5% 11% 5% 8% 7% Fox News 6% 5% 6% 7% 6% 3% 4% 7% 9% 4% 8% 5% 5% 7% 7% 6% None 5% 5% 7% 2% 5% 4% 6% 5% 4% 10% 6% 3% 8% 4% 6% 5% Food Network 5% 4% 5% 5% 4% 8% 4% 6% 5% 4% 6% 4% 6% 4% 6% 4% TLC (The Learning 4% 4% 5% 2% 3% 8% 3% 4% 3% 9% 3% 3% 5% 3% 3% 4% Channel) TBS 3% 4% 3% 3% 3% 5% 6% 2% 2% 4% 4% 3% 4% 3% 3% 3% A & E 3% 2% 3% 5% 3% 7% 2% 4% 4% 5% 2% 3% 5% 3% 4% 3% MSNBC 3% 2% 3% 4% 3% 2% 1% 3% 4% 2% 2% 3% 2% 3% 1% 3% CNBC 3% 1% 2% 5% 3% 1% 2% 2% 5% 1% 3% 3% 2% 3% 4% 2% USA 3% 2% 3% 2% 3% n/a 2% 4% 2% 3% 1% 3% 1% 3% 2% 3% VH1 2% 4% 2% n/a 2% 3% 3% 1% 3% 4% 2% 1% 4% 1% 2% 2% National 2% 2% 2% 1% 1% 4% 1% 3% 2% 1% 2% 2% 3% 1% 2% 2% Geographic Spike 2% 3% 2% 0% 2% 1% 2% 2% 1% 2% 1% 2% 3% 1% 1% 2% FX 2% 2% 2% 0% 2% n/a 2% 2% 1% 3% 1% 2% 1% 2% 2% 1% HGTV 2% 2% 2% 2% 1% 8% 2% 1% 3% 4% 1% 1% 1% 2% 1% 2% Sci-Fi 1% 1% 2% 2% 2% n/a 1% 2% 1% 3% 1% 1% 1% 1% 3% 1% Weather 1% 1% 1% 2% 1% 2% 1% 1% 2% 3% 0% 2% 2% 1% 2% 1% Channel Travel 1% 1% 2% 1% 1% n/a 2% 1% 1% 1% 2% 1% 1% 1% 1% 1% Network Showtime 1% 0% 1% 1% 1% 3% 1% 1% 2% 2% 0% 1% 0% 1% 1% 1% WB 1% 1% 1% 0% 1% n/a 1% 1% n/a 3% 1% 0% 1% 1% 0% 1% Court TV 1% 0% 1% 2% 1% 1% 2% 1% 1% 1% 1% 1% 0% 1% 1% 1% E! 1% 1% 2% n/a 1% n/a 1% 1% n/a 1% 1% 0% 1% 1% 0% 1%

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BET 1% 1% 1% n/a 1% n/a 1% 1% 1% n/a 0% 1% 1% 1% 0% 1% Speed 1% 1% 0% 1% 1% 1% 0% 1% 2% 1% 1% 0% 0% 1% 0% 1% Cinemax 0% 0% 1% n/a 1% n/a 0% 1% 1% 1% 1% 0% 1% 0% 0% 1% Lifetime 0% 1% 0% n/a 0% 2% 0% 1% n/a 1% 0% 0% 1% n/a 0% 1% UPN 0% n/a 0% 0% 0% n/a n/a 1% n/a 1% n/a 0% n/a 0% 0% 0% PAX 0% n/a 0% 0% 0% n/a 0% 0% n/a n/a n/a 0% n/a 0% 0% 0% QVC 0% n/a n/a 0% n/a 1% n/a 0% n/a n/a n/a 0% n/a 0% 0% 0% Yes Network 0% n/a 0% n/a n/a 1% n/a n/a n/a n/a n/a 0% n/a 0% 0% 0% FNN 0% n/a 0% n/a 0% n/a 0% n/a n/a n/a 0% n/a n/a 0% 0% 0% TNN 0% n/a 0% n/a 0% n/a n/a 0% n/a n/a 0% n/a n/a 0% 0% 0% Customers Age Gender Household Income Rounds Played Loyalty (1) $50K Under 30 - Under $100K Under 8 - Not Business Drivers Overall 50+ Male Female - 25+ New Existing Loyal 30 49 $50K + 8 24 Loyal $99K Most Popular Newspaper Topics Sports 73% 76% 70% 76% 77% 54% 74% 74% 74% 61% 73% 76% 68% 77% 68% 76% Local News 54% 44% 54% 68% 52% 70% 47% 59% 59% 54% 51% 56% 42% 60% 54% 57% National 52% 41% 52% 67% 50% 69% 44% 55% 62% 52% 48% 55% 47% 55% 53% 54% News Business 34% 26% 35% 42% 34% 31% 24% 35% 45% 36% 37% 31% 31% 35% 34% 34% Weather 26% 20% 26% 34% 24% 39% 23% 28% 26% 22% 25% 28% 22% 28% 28% 26% Entertainment 26% 28% 24% 27% 24% 38% 27% 28% 23% 30% 27% 24% 26% 26% 28% 25% Travel 18% 15% 17% 23% 16% 34% 16% 20% 19% 23% 18% 16% 19% 18% 22% 16% Comics 17% 15% 14% 25% 16% 26% 15% 16% 18% 17% 17% 17% 16% 18% 21% 16% Weekend 17% 16% 17% 20% 15% 33% 16% 19% 15% 21% 16% 17% 16% 18% 21% 16% Classifieds 16% 22% 15% 10% 16% 15% 22% 14% 13% 22% 16% 14% 25% 13% 16% 16% Obituaries 14% 5% 9% 31% 13% 23% 10% 13% 18% 9% 12% 16% 6% 17% 17% 13% Coupons 12% 13% 11% 13% 11% 19% 10% 15% 12% 11% 14% 11% 13% 12% 10% 13% None 4% 6% 5% 2% 4% 4% 5% 5% 2% 7% 4% 4% 8% 3% 3% 4% Advice 2% 2% 2% 4% 2% 8% 2% 2% 3% 3% 4% 2% 2% 2% 2% 2%

(1) "New" golfers are those who played your course for the first time within the past 2 years, while "Existing" golfers are those who played your course for the first time more than 2 years ago.

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