Tati.I3un.E C- Baltimore, Cincinnati, Cleveland, Columbus, Detroit, Philadelphia
new business Spot for CALIFORNIA CENTRAL AIRLINES, L. A., starts transcribed Grocers & Druggists spot campaign in Los Angeles, San Francisco and San Diego. TV will be used in Los Angeles. Other cities to be added later. Agency: Calkins, Holden, Carlock, McClinton & Smith, L. A. HAROLDS CLUB, Reno, using spot announcements on 31 western radio stations in Washington, Oregon, California and Nevada. Spots promote Reno as vacation -tourist area. Agency: Thomas C. Wilson Adv., Reno. SMITH - DOUGLASS Co., Norfolk, Va. (S - D Fertilizers), renews Debnam Views the News, 12:45 -1 p.m., starting today (Monday), over 11 southern stations: WPTF Raleigh; WTAR Norfolk; WDSC Dillon, WRCS Ahoskie, N. C.; WABZ Albemarle, N. C.; WHNC Hender- son, N. C.; WIRC Hickory, N. C.; WFMA Rocky Mount, N. C.; WRRF Washington, N. C.; WSJS Winston -Salem, N. C.; WFLO Farmville, Va. Agency: Lindsey & Co., Richmond. WESTERN STATES REFINERIES, through Ross Jurney & Assoc., Salt Lake City, will sponsor Tune -Test, syndicated feature of Walter Schwimmer Productions, Chicago, half -hour daily on six Rocky Moun- tain stations: KALL Salt Lake City, KVNU Logan, KOVO Provo and KLO Ogden, all Utah, and KLIX Twin Falls and KID Idaho Falls, Ida. HOLLAND FURNACE Co., Holland, Mich., expands its TV spots sched- ule now in six cities, by adding seven markets. Agency: Roche, Williams & Cleary, Chicago. AMERICAN VITAMIN Assoc., L. A., purchases KTLA (TV) Holly- wood Frosty Frolics for placement in 10 TV markets including Holly- wood, starting Sept. 7 for 13 weeks. Program will originate from KTLA and be kinescoped for telecasting on other stations to be heard Mon., 7 -8 p.m.
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