Summary of Community Involvement
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Walpole Park and Pitzhanger Manor House Redevelopment Project Summary of Community Involvement February 2011 Prepared for: Jane Newman, Ealing Council Prepared by: Naomi Grady, Leap Research Ltd Contents Introduction........................................................................................2 Community Involvement Review........................................................6 Key Themes........................................................................................26 Community Involvement Evaluation..................................................32 Next Steps and Recommendations....................................................42 Appendix One - Reports Consulted Appendix Two - Types of Community Involvement Appendix Three - List of Activity Plan Consultees Appendix Four - Volunteer Case Study Introduction Background Since 2006, Ealing Council has been planning a major redevelopment programme to restore and develop Walpole Park and Pitzhanger Manor Gallery and House. The Council has received a first round pass from the Heritage Lottery Fund for the conservation and enhancement of Walpole Park and, in November 2010, will be submitting a Heritage Grants programme application to the Heritage Lottery Fund. Both Ealing Council’s Statement of Community Involvement and Consultation and Community Engagement Strategy demonstrate the Council’s strong tradition of active consultation and Good developments are those which work well with their engagement with local people, and highlight the benefits that good quality community involvement offers to all Ealing’s stakeholders, including the Council and its partners. local areas. This means that as part of the design process there is a need to understand how a place works and Since the inception of the Walpole Park and Pitzhanger Manor redevelopment project, it has been recognised that engagement with Ealing’s diverse communities would need to extend functions. beyond standard requirements to ensure an ongoing dialogue throughout the life of the project. To achieve this robust and sustainable consultation and develop schemes for the House and The community are well placed to help with this Park that both cater for the needs of Ealing’s diverse communities and preserve their cultural information. Good community consultation and heritage, a wide programme of activities has been undertaken to date. The key aims of these engagement is an essential part of a good development have been to: process, especially when undertaken early on in the • Raise awareness of the project amongst local stakeholders and encourage them to get process when changes to a scheme can more easily be involved • Develop an understanding of the needs, concerns and aspirations of stakeholders with an made. active interest in Walpole Park and Pitzhanger Manor House • Build an understanding of the views and experiences of non-users of the Park and House Planning Aid England & Planning Aid for London (2010) Engage: Good Practice Guide to Public Engagement and determine what might make them future users • Inform the design of the Park and House through meaningful engagement processes • Create an enjoyable and worthwhile consultation and engagement process for all involved About this report To support the latest application to the Heritage Lottery Fund, and to inform the development of community involvement activities through the different phases of the programme, the Council requires a consolidation and evaluation of activities to date. This report will: • Review the consultation and engagement activities undertaken 2 • Identify key themes emerging from across these activities • Highlight any gaps in who or how people have been involved • Make recommendations for how such activities should continue through the project For the purpose of this report, the following definitions have been adopted: • Community Involvement - the full range of research, consultation and participation of communities and individuals in the decision making process • Consultation - providing effective ways for citizens, service users and stakeholders to understand and influence decisions and policies that affect them • Engagement - informing and communicating with people, building awareness of strategic issues and creating opportunities for dialogue and involvement in decisions and solutions Different types of community involvement will be categorised according to the definitions established within the Good Practice Guide to Public Engagement in Development Schemes1: • Awareness raising - media releases, newsletters, a leaflet drop or website to target different levels of awareness depending on audience proximity • Building understanding - un-staffed exhibitions, newsletters, leaflets, information sheets or a website to help increase understanding and interest • Consult and communicate - staffed exhibitions, feedback questionnaires, presentations to local groups can motivate communities to respond while managing their expectations • Discuss and debate - focus groups, facilitated workshops, online forums, field trips to enable the views of different communities to be heard and allow a dialogue around new ideas • Effective engagement - activ ely involving communities in the implementation of the project for example volunteering. This level of engagement can be used to inform decision making, or indeed delegate decision making to the community Reports consulted in the development of this report can be found within Appendix One. 1 Planning Aid (2010) Good Practice Guide to Public Engagement in Development Schemes. Lon- don Image: P G Champion 4 Community Involvement Review Overview of community involvement activities To date there have been a wide range of opportunities to learn about and become involved in the Walpole Park and Pitzhanger Manor House redevelopment project. The range includes: attending public meetings or events, answering questionnaires, participating in focus groups or workshops, and getting directly engaged in the project by volunteering for the pop-up Kitchen Garden. Recent articles in the borough magazine Around Ealing have given every household and business in the borough (137,500 addresses) an overview of the project and information about how to get involved. News releases issued by the Council announcing project developments, including meetings and events are often picked up by the local press and their associated websites. There have been over 5,000 participations in the project including; participating in surveys or interviews and attending meetings, workshops or engagement events. Of this total, around 3,000 participations could be classified as people being consulted and 2,250 participations as people being involved in discussion, debate or engagement activities. There have been over 15 public events relating to the project. Each community involvement activity has been categorised according to its associated level of involvement in the table within Appendix Two. Community involvement undertaken in each Phase Pre-Phase 1 consultation (August 2006 to December 2009) Between 2005 and 2009, around 2,000 people were involved in pre-Phase 1 consultation and engagement activities. These activities were required to gather an understanding of residents’ and stakeholders’ perceptions towards the House and Park and to identify key issues. The resulting evidence not only supported the development of the Conservation Management Plan and the Options Appraisal, it also informed initial conversations with the Heritage Lottery Fund and the first Parks for People bid - as well as serving to initiate the dialogue with all stakeholders. In 2005, the Stakeholder Committee was formed by invitation to 3 representatives of local amenity groups: a community leader from Acton running a voluntary organisation for young people of African-Caribbean descent, a West London architect with an interest in Soane and the Head of Ealing’s specialist Arts College at Brentside High School in Hanwell. The Committee oversaw the appointment of Conservation Architects Donald Insalls for the writing of the Conservation Management Plan and an Options Appraisal on the future use of the venue, which was later completed by DCA Associates. Image copyright: John Sturrock 6 In 2006, 38 stakeholders representing 20 organisations were consulted on the development of the Conservation Management Plan for Pitzhanger Manor House and Gallery. These included: Ealing Council staff, English Heritage, elected Members, representatives from Ealing’s community and voluntary sector, special interest groups in the borough and representatives from Ealing Schools and youth centres. In 2007, in-street interviews were undertaken with 157 visitors to Ealing Broadway and in- venue interviews and guided walks were undertaken with minority ethnic groups to support the development of the Options Appraisal. These exercises gave a particular insight in the views of non-visitors to the House. In 2008, the Council conducted a borough-wide consultation comprising a short self-completion survey, which was distributed to every household in the borough via the borough magazine Around Ealing. Its purpose was to provide a solid evidence base of resident opinions towards Walpole Park and Pitzhanger Manor House, measuring both their satisfaction levels and understanding their priorities for improvement. The survey consulted people from across the borough and also received responses from additional, non-resident users and non-users of the Park and House. Over an eight week period the survey