To Head CG··

Total Page:16

File Type:pdf, Size:1020Kb

To Head CG·· ews Vol. LIV WELLESLEYCOLLEGE NEWS, WELLESLEY,MASS., FEBRUARY23, 1961 No. 15 Healey Asks Revision of Rules Marcia Burick InLI:;:::::t~P~~~t~~{;:~~;;J~To Head CG·· • • f NATO asking more than he is willing to ac- Marcia Burick '62 has been elected 0 fl P 0Slll0Il O cept, maintaining that in the political President of College Government. The old game of power politics is Russia has less control ov r the arena "it is better to be right sepa- Announcement was made at run- open to suggestions from the floor Communist world than he had fu- rately than wrong together." On mat- arounds afte1 Chapel Monday. Mar- for revision. teen year ago. ters outside NATO's jurisdiction, the cia will take office after Spring va- Western allies have no obligation to cation. In June, 1955 West Germany was "New Floating Vote" the scene of atomic war games in Fourth, Healy noted that Asia and support each other. Marcia, who believes that C. G. which, according to official estimates, Africa, no longer under colonial rule, "There is no more reason why should be "a sounding board for 1,7000,000 were killed and 3,500,000 have become a "floating vote." He America should support European ideas as well as a legislative body". wounded. The U. S. was not "in• warned that a local eruption in either countries on colonial issues than why has some specific immediate plan vaded." of these areas could involve the U. S. Europe shoulld support America on She hopes to have senior CG officers By such "war games" Denis Healey, or U.S.S.R. China.', rotate and visit dorms, to have one Member of Parliament and Spokes- Because of these changes we must This brings us to ask Mr. Healey CG "rep" on each House Councils man of the British Labor Party on revitalize our strategic methods. Any whether he loves us because we have and she plans to review the Judi­ foreign affairs warned that the U. S. local conflict which might break out atomic weapons or whether we have cial guide directing the policy o! would not only quicken the arms in Europe at the present time could atomic weapons because he loves us. house councils. race but also lessen the chances for not be controlled by resorting to successful negotiations between the atomic weapons. Healey asserted that Candidates Run To Fill West and the U.S.S.R. NATO must be able to prevent such NATO was originally established a conflict from spreading without Terrorism in Russia Remaining CG Office for the protection of the western resort to atomic weapons. Chief Justice zones of Berlin twelve years ago. Willingness to Retaliate Questioned Mary (Mimi} Armstrong Healey pointed out that circum- Any deterrent force that the threat Probed by Lecturer Nancy Greenamyre stances have changed. He listed four of U. S. atomic retaliation once had Betsy North major changes in the world balance no longer exists. BY ALISON FEARICK '64 In recent years there has been an Cornella (Corky) Scheffey No satisfactory substitute has been increasing concern of the individual Chairman of House Presidents of power. Healey maintained that Europeans found to play the role of terror in for private interests, a great desire Louise Connell "Balance of Terror" are uneasy in the effectiveness, or the totalitarian regime, according to for consumer goods. Concommitantly Antonlne (Toni) Hess Fir t, the . S. no longer has a rather, the totality, of American re­ Mrs. Barbara Green, Instructor of with this desire, corruption is spread­ Elizabeth (Libby) Wolfe monopoly of atomic weapons. Peace taliation. Healey believes that Eu­ Political Science. ing throughout society; the black Senior Vice President is maintained by a "balance of ter- rope's attitude is based on the "gen­ Speaking Monday night on "The market and bribery are common, in­ Lee Burnham ror" between the U. S. and Russia eral collapse of confidence in Ameri­ Lessening of Terror; Some Tentative deed open practices. Patti (Capple) Crystal and the U. S. recognizes that security can leader hip" under the previous Observations," Mrs. Green outlined Presents Solutions Jane Gillespie depends on cooperation in control- admini tration. The new government, the two alternatives open to the The problem confronting the So­ ling the spread of atomic weapons to he expects, is going to make "a tre­ Soviet regime - the crumbling of viet Union today is how to jar the other countries. mendous effort to give meaning to the totalitarian state or the discov­ people from their self-interests. Mrs. 21 ,vasl•ington Second, there is no longer a the Western alliance." ery of a functional sub titute for Green presented several possible "vacuum" in Europe. Western Eu- Apparently, Healey sees Europe' terror. solutions, none of which seemed sat­ rope, fully recovered from the War, lack of faith in the_ U. S. as the re­ Poses Theoretical State isfactory to her. l1•te•·ns Named is no longer as dependent on the sult of circumstances which ha e In theory, a totalitarian state could Missile and rocket achievements Twenty-one Wellesley students U. S. as she was immediately after caused the U. S. military relic of be formed in which the will and de­ seemed to have aroused the pride, have been selected to participate In the War. faith (worthy of worship) - that is, sire were completely in union with, but not the fervor of the Russian the Wellesley-Vassar Washington In• Third, Mr. Healey stated, there U. S. atomic weapons - to be ne­ and coordinated with, those of the people; the proletarian campaign, or ternship Program. They will spend have been changes within the Soviet gated. Russia, too, has her object of state. To us, Mrs. Green commented, attempt to introduce the worker into part of the summer following their bloc. The U.S.S.R. has accepted a faith. this would be more horrifying than the party and thus reduce the role junior year working at various posi­ ...peaceful coexistence" that dimin- Healey is not of the "hang to­ terror, for this terror signifies a ten­ of the privileged, has likewise been tions In Washington D. C. lshed any fear of a world war. Also, gether" school of thought. It seems, sion between the individual and the unsuccessful. Howard Marshall, Director of the state. But complete elimination of Powers Trial Significant Vassar Internship Program, will In­ this tension, in the opinion of most In Moscow during the Powers trial terview the selected students Febru­ sociologists and historians, is highly last summer, Mrs. Green was able to ary 24 and 25 regarding iob assign­ Prospective Journalists improbable. observe the reaction of the Russian ments which he will secure for both people to yet another possible sub- Wellesley and Vassar Interns. 99010of Wellesley stitute for terror - an outside dan- Wellesley Student Interns nvited to 'News' Tryouts -;c ger to the regime. The press was Those chosen from Wellesley for Wants WOmen [ n vituperative, she said; but the people the Internship program are: Linda Each year with the second sponsible for the campus "big busi­ themselves were concerned, but Baker, Janet Barton, Carol Bensinger, semester seniors take generals and ness" organization - with a yearly friendly toward Americans. Nora Ephron, Martha Fetherolf, Mar.: graduate. As this happens they budget of approximately $12,000. P eace C Orps Pl an Indeed,· Mrs. Green commented, garet Gaskins, Harriet Handel, Bar­ simultaneously retire from their Members of the business board gain President Kennedy's plan for a the only evidence of anti-American­ bara Marks, Kathleen McDonough, extracurricular activities. valuable training in dealing with Youth Peace Corps has elicited a ism that she found during her stay Jennie Mclane, Susan Selya, Susan To freshmen, sophomore and national and local advertising and strong response from the Wellesley there was in the Intourist system. Sessions, Marilyn Shapiro, Elizabeth juniors the invitation for member- in handling circulation. student body. The results of a ques- Tension was not due to hatred of, or Wolfe, and Donna Work. Alternates ship on News is being extended. ticmnaire circulated last week indi- fear of aggression to the Americans, are Joan Foedisch, Janet Hunt, Susan The staff will conduct a three week Dylan Thomas cate that 99% of those replying fa- but more due to the attitude of the Evans, Dallas Johnson, Marcia Kin• tryout period for candidates. The vored the inclusion of women in the Continued on Page Six nea~ and Judy Conge~ :ftrt meeting during that period will Peace Corps, while 64 % exi>ressed beThu,rsday, March 2, at 4:40 in the personal interest in the program. News office in the basement of Because of the results of the ques­ Green. tionnaire, Forum and the campus Saville Davis Urges Revision Three Articles committee of National Students' As­ In meetings with the editors, pro­ sociation have announced that they Of U.S. 'Containment Policy' spective reporters will be briefed on will actively support a government The United States and the whole did. From this theory, the cold war the techniques of journalistic writ­ sponsored plan; and, if the Peace ing. Three articles are to be Western world, with respect to for- was born, which has, as a result, Corps is to be organized under pri­ eign policy, "need a new form of "squeezed the spirit in ide of us.'• submitted by the candidates: a vate auspices, the organizations "will relationship" to the near-communist Success Despite Loss traight news story, usually covering explore means to initiate a program countries, according to Saville Davis, From one aspect, said Mr. Davis, a campus lecture; a critique of a similar to the Harvard and Columbia Managing Editor of the Christian the containment policy has been book, movie or play; and a feature plans in co-operation with the other Science Monitor.
Recommended publications
  • Richard's 21St Century Bicycl E 'The Best Guide to Bikes and Cycling Ever Book Published' Bike Events
    Richard's 21st Century Bicycl e 'The best guide to bikes and cycling ever Book published' Bike Events RICHARD BALLANTINE This book is dedicated to Samuel Joseph Melville, hero. First published 1975 by Pan Books This revised and updated edition first published 2000 by Pan Books an imprint of Macmillan Publishers Ltd 25 Eccleston Place, London SW1W 9NF Basingstoke and Oxford Associated companies throughout the world www.macmillan.com ISBN 0 330 37717 5 Copyright © Richard Ballantine 1975, 1989, 2000 The right of Richard Ballantine to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. • All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. 1 3 5 7 9 8 6 4 2 A CIP catalogue record for this book is available from the British Library. • Printed and bound in Great Britain by The Bath Press Ltd, Bath This book is sold subject to the condition that it shall nor, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publisher's prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser.
    [Show full text]
  • Annual Report & Accounts 2019
    ANNUAL REPORT & ACCOUNTS 2019 SPORTS DIRECT INTERNATIONAL PLC AT A GLANCE Founded as a single store in 1982, Sports Direct International plc (Sports Direct, the Group, the Business or the Company) is today the UK’s largest sporting goods retailer by revenue. The Group operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias in over 20 countries. We have approx. 29,400 staff across six business segments: UK Sports Retail, Premium Lifestyle, House of Fraser Retail, European Sports Retail, Rest of World Retail and Wholesale & Licensing. Our business strategy is to invest in our people, our business, and our key third party brand partners, in order to elevate our retail proposition across all our channels to attain new levels of excellence. The Group aspires to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. We value our people, our customers, our shareholders and our third-party brand partners - and we strive to adopt good practices in all our corporate dealings. We are committed to treating all people with dignity and respect. We endeavour to offer customers an innovative and unrivalled retail experience. We aim to deliver shareholder value over the medium to long-term, whilst adopting accounting principles that are conservative, consistent and simple. MISSION STATEMENT ‘TO BECOME EUROPE’S LEADING ELEVATED SPORTING GOODS RETAILER.’ CONTENTS 1 HIGHLIGHTS AND OVERVIEW 002 2 STRATEGIC REPORT Chair’s Statement ���������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������
    [Show full text]
  • An Examination and Theorisation of Consumer-Brand Relationship and Its Link to Customer-Based Brand Equity By
    An Examination and Theorisation of Consumer-Brand Relationship and its Link to Customer-Based Brand Equity by Naser Pourazad Thesis Submitted to Flinders University for the degree of Doctor of Philosophy College of Business, Government and Law 5th of October, 2018 1 I certify that this thesis does not incorporate without acknowledgment any material previously submitted for a degree or diploma in any university; and that to the best of my knowledge and belief it does not contain any material previously published or written by another person except where due reference is made in the text. Naser Pourazad 2 Abstract Over the past decades, scholars have shown great interest in understanding the way consumers develop personal connections with brands. In fact, consumer-brand relationship has been a topical focus of published works in branding and consumer research. In addition, managers of many globally known brands have incorporated strategies to nurture strong bonds with their consumers. However, it is still not clear how brand relationships unfold. In particular, there is a need for research to understand how to strike a balance between the emotional and cognitive factors, which drive consumer-brand relationships. Therefore, the primary goal of this thesis is to improve understanding of consumer-brand relationships, with a particular focus on the role of emotions as a key contributing facet, in addition to the cognitive elements as crucial drivers. In doing so, the thesis draws upon the literature on consumer-brand relationships and relational concepts as well as the seminal studies on the customer-based brand equity (CBBE) to conceptualise and test relevant frameworks.
    [Show full text]
  • Footwear IP Digest Oct 2014
    From: FDRA [email protected] Subject: Footwear IP Digest Oct. 2014 Date: January 12, 2015 at 2:18 PM To: [email protected] Having trouble viewing this email? Click here September 2014 Legislation There was no new legislation introduced. Litigation Adidas AG v. adidasAdipure11pro2.com, 2014 U.S. Dist. LEXIS 131706 (S.D. Fla. Sept. 18, 2014). Synopsis: A federal court grants Adidas and Reebok a final default judgment against dozens of websites purveying counterfeit Adidas and Reebok footwear, ordering a permanent injunction against the sites. Deckers Outdoor Corp. v. J. C. Penney Company Inc., 2014 U.S. Dist. LEXIS 126266 (C.D. Cal. Sept. 8, 2014). Synopsis: A federal court grants JC Penney's motion to dismiss Deckers's claims for false designation of origin, willful patent infringement, and unfair competition but denies its motion to dismiss Deckers' claim that JC Penney infringed its UGG boot patent. Coach, Inc. v. 3D Designers Inspirations, 2014 U.S. Dist. LEXIS 136933 (C.D. Ill. Sept. 29, 2014). Synopsis: A federal court grants Coach a default judgment against 3D Designers Inspirations, a small- scale retailer, for selling counterfeit Coach products, awarding Coach monetary and injunctive relief. Deckers Outdoor Corp. v. Ozwear Pty Ltd., 2014 U.S. Dist. LEXIS 132169 (C.D. Cal. Sept. 18, 2014). Synopsis: A federal court grants Deckers' a default judgment against Ozwear, an internet retailer based in Australia, for infringement of its UGG trademark and UGG boot patent, awarding Deckers statutory damages under the Lanham Act and a permanent injunction. USPTO Utility patents issued in the month of September: Utility patents issued in the month of September: Pat.
    [Show full text]
  • Handy Guide to the Parent Handbook
    Mr. George Szkapiak Principal Mr. Brian Kelly Ms. Rachel Peralta Assistant Principal Assistant Principal “Providing all students access to success.” Handy Guide to the Parent Handbook 1 School Mission Statement John F. Kennedy High School challenges all students to become critical thinkers in an increasingly connected global society. The school aims to develop students into productive, knowledgeable, active, and reflective lifelong learners who positively impact their community, country, and world. School Contact Information Address: 6325 W. 56th St Chicago, IL 60638 General Phone Number: 773-535-2325 PEOPLE TO KNOW: NAME: PHONE: Principal Mr. George Szkapiak (773) 535-2325 Ext. 25810 Assistant Principal Mr. Brian Kelly (773) 535-2334 Assistant Principal Mrs. Rachel Peralta (773) 535-2332 Athletic Director Mr. Mario Silva (773) 535-2325 Ext. 25803 Dean of Students Mr. Clifford Scott (773) 535-2057 Dean of Students Mr. Irvin Duffy (773) 535-2488 Dean of Attendance Mr. Algis Hermanas (773) 535-2030 Driver Education Program Coordinator Mr. Richard Lopez (773) 535-2083 Counselor (A-E) Mrs. Angelique Fleming (773) 535-2393 Counselor (F-L) Mr. Jonathan Best (773) 535-2330 Counselor (M-Ro) Ms. Imelda Meza (773) 535-2328 Counselor (Rp-Z) Mrs. Angela Cross-Smith (773) 535-2075 Counselor (IB Students) Mrs. Joleen Kirchens (773) 535-2421 Case Manager Ms. Kim Korellis (773) 535-2325 Ext. 25800 Librarian & Testing Coordinator Mr. Santos Gutierrez (773) 535-2326 Scheduler/Grading Coordinator Mr. Tim Laughlin (773) 535-2416 IB Diploma Program Coordinator Mr. James Clarke (773) 535-2325 Ext. 25821 IB Middle Years Program Coordinator Mrs. Allision Lizzo (773) 535-2325 Ext.
    [Show full text]
  • Dining Hall Silverware, Bottle Losses Total $1515
    SERVING THE STORRS COMMUNITY Established 1896 Circulation 6,000 Cflttttwitntt (Eamjma Vol. XXXVIII Storrs, Connecticut, Monday, March 24, 1952 No. 64 Chief Goodale Cites Dining Hall Silverware, Higher Accident Rate On Eagleville Roads Bottle Losses Total $1,515 Katherine The Queen Connecticut Grant Security Chief Lawrence Good- Miss Connecticut ale today told The Campus, "The Brings Insurance Students' Fault accident rate on the North Eagle- Will Be National ville and South Eagleville Roads Expert's Talk Here Claims Bollen has increased in the past several Beauty Contestant The loss of milk bottles and sil- years." The first of a five lecture verware from the North Campus The statement was made in an- When Miss Connecticut is chos- series, to be presented as the re- swer to the question, "Can you Dining Hall since last September en in the coming Community sult of a $5,000 grant to the Uni- give The Campus any figures versity of Connecticut, will be totaled $1,515.48, Albert E. Bol- Chest Carnival the awards she pertaining to the accident de- given this Wednesday night. len, director of dining halls dis- crease on the two roads?" could receive may far surpass hei The school of business admin- closed today. More than nine "There hasn't been a decrease," wildest dreams. istration announced today that thousand milk bottles were lost replied the Security Chief. "Ac- Robert Teichmann, publicity Connecticut is one of five schools in February, an increase of 7,000 cording to our figures, we've no- director for the Community throughout the country to re- ticed a slight increase." Goodale Chest Carnival run by Alpha Phi ceive a special grant from the over the month of January.
    [Show full text]
  • Institute for Health and Sport Capability Statement
    INSTITUTE FOR HEALTH AND SPORT (iHeS) Victoria University Melbourne, Australia Page | 2 Executive Director’s Welcome I am delighted to welcome you to the Institute for Health and Sport (iHeS) at Victoria University in Melbourne, Australia. Victoria University is a young university on the move. We are in the top 2 percent of universities worldwide, ranked 301-350 and also ranked 53 in the world’s top universities aged under 50 years, in the Times Higher Education 2017/2018 World University Rankings. Victoria University is also ranked 21 globally in Sport Science, in the 2017 AWRU Rankings. The Institute for Health and Sport is one of two Flagship Research Institutes in Victoria University. It was created in 2018, from amalgamation of our world-leading Institute of Sport, Exercise and Active Living (ISEAL), Centre for Chronic Disease Prevention and Management, and also other health-focused researchers. The Institute for Health and Sport takes a transformative, future-focussed, “whole-of-University” approach, undertaking research into issues of global significance in Health and Sport. Our research in Melbourne’s West is also up-scalable to address national and global issues. Our mission as part of Victoria University’s Health, Sport and Active Living Flagship is “to build healthy, active and resilient communities, reduce the burden of chronic disease, enhance health and sport industries and develop a workforce that excels in diverse environments”. Our research addresses each of the university’s Areas of Research Focus, and particularly Building Resilient, Inclusive and Creative Communities; Enabling Healthy and Active Populations; Promoting High Performance in Sport; and Enhancing the Evidence Base for Public Policy.
    [Show full text]
  • EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 Sportbusiness Group All Rights Reserved
    EUROPEAN FOOTBALL SPONSORSHIP REPORT 2015-16 Published September 2015 © 2015 SportBusiness Group All rights reserved. No part of this publication may be re- produced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopy- ing, recording or otherwise without the permission of the publisher. The information contained in this publication is believed to be correct at the time of going to press. While care has been taken to ensure that the information is accurate, the publishers can accept no responsibility for any errors or omissions or for changes to the details given. Readers are cautioned that forward-looking statements in- cluding forecasts are not guarantees of future performance or results and involve risks and uncertainties that cannot be predicted or quantified and, consequently, the actual performance of companies mentioned in this report and the industry as a whole may differ materially from those expressed or implied by such forward-looking statements. Editorial and research: Kevin McCullagh Chris Barnes Matthew Glendinning Steven Slayford John Manning Joseph Rivers Lukas Zajancauskas David Svenson Loulou Rowlands Will Partington Typesetting: Character Design, Hereford Published by: Sports Sponsorship Insider SportBusiness Group is a trading name of SBG Companies Ltd, a wholly-owned subsidiary of Electric Word plc Registered office: 2nd Floor, 5 Thomas More Square, London E1W 1YW Tel. +44 (0)207 954 3515 Fax. +44 (0)207 954 3511 Registered number: 3934419 CONTENTS Contents Introduction
    [Show full text]
  • Reabilitacijos Mokslai 2010-1(2) 2010-06-01.Indd
    LIETUVOS KŪNO KULTŪROS AKADEMIJA KLAIPĖDOS UNIVERSITETAS Reabilitacijos mokslai: slauga, kineziterapija, ergoterapija 1(2) 2010 ISSN 2029-3194 Vyriausioji redaktorė Doc. Graþina Krutulytë (Lietuvos kûno kultûros akademija) Atsakingoji sekretorė Doc. Daiva Imbrasienë (Lietuvos kûno kultûros akademija) Redaktorės pavaduotojai Prof. Geriuldas Þiliukas (Klaipëdos universitetas) Doc. Remigijus Gulbinas (Lietuvos kûno kultûros akademija) Redaktoriø kolegija Prof. Julija Broþaitienë (Klaipëdos universitetas) Doc. Danguolë Drungilienë (Klaipëdos universitetas) Doc. Vilma Dudonienë (Lietuvos kûno kultûros akademija) Doc. Vilma Juodþbalienë (Lietuvos kûno kultûros akademija) Prof. Roman Maciej Kalina (Varðuvos J. Pilsudskio kûno kultûros akademija, Lenkija) Prof. Aleksandras Kriðèiûnas (Kauno medicinos universitetas) Dr. Sigitas Mingaila (Kauno medicinos universitetas) Prof. Donald A. Neumann (Marquette universitetas, JAV) Prof. Kazimieras Pukënas (Lietuvos kûno kultûros akademija) Doc. Artûras Razbadauskas (Klaipëdos universitetas) Prof. Guy Simoneau (Marquette universitetas, JAV) Doc. Saulë Sipavièienë (Lietuvos kûno kultûros akademija) Prof. Zbigniew Úliwiñski (Lodzës reabilitacijos klinika, Lenkija) Prof. Albertas Skurvydas (Lietuvos kûno kultûros akademija) Prof. Arvydas Stasiulis (Lietuvos kûno kultûros akademija) Dr. Bronius Špakauskas (Kauno medicinos universiteto klinikos) Doc. Ligija Švedienë (Klaipëdos universitetas) Redaktorės Vida Jakutienë Diana Karanauskienë Þurnalo „Reabilitacijos mokslai: slauga, kineziterapija, ergoterapija“ steigëjai:
    [Show full text]
  • France's Dominique Strauss-Kahn to Head
    A free monthly review of French news &trends VOL. 07.11 OCTOBER 26, 2007 French Minister of Foreign and European Affairs Visits the United States Bernard Kouchner, French minister of Foreign and that is presented to it by the international community, European Affairs, visited Washington, D.C., from Iran and its people will have a chance to find the place September 19 through 21 for a series of discussions with that they deserve in the region and the international high-level US officials. It was also an opportunity to community, given their great history, their unique civi- meet with members of Congress, the think tank com- lization and their potential. And in that case, Iranian munity, French expatriates, and representatives of youth will enjoy the future it deserves." Jewish-American organizations. Minister Kouchner Mr. Kouchner also characterized global warming as a later joined French President Nicolas Sarkozy in New challenge affecting the world order and called on the U.S. York at the opening of the 62nd session of the U.N. to play a role in combating it: "A great nation like the General Assembly from September 23 to 28. The minis- United States has a duty not to impede efforts to combat ter's first official visit to the U.S. since taking office global warming, one of the major challenges of this centu- underscored the age-old friendship between France and ry. On the contrary, a great nation like the U.S. has a duty the U.S. based on the shared common values of freedom to take thelead in those efforts, because the fate of all and democracy, in the context of a renewed transat- humankind depends on them.
    [Show full text]
  • Puma: a Sponsorship Case Study
    Puma: A Sponsorship Case Study Tomás Vasconcelos Student Number: 152112180 Supervisors: Professor Paulo Gonçalves Marcos Professor João Borges de Assunção Dissertation submitted in partial fulfillment of requirements for the degree of MSc in Business Administration, at the Universidade Católica Portuguesa, September 2014. 1 Abstract This case study provides an overview of the sporting goods retail industry and the main players in the market and presents a decision-making moment from the Head of Sports Marketing Teamsport in PUMA regarding the company’s strategy for the year 2013, revolving around the pursuing one of the world’s leading football teams in order to get a sponsorship deal, or on the other hand it is better for the brand to make smaller deals with more teams with a smaller dimension. In the football, or soccer, environment, it becomes important for brands to use, in the way of sponsorship, teams and athletes as reference groups for their final consumers. In the sporting goods retail industry, brands try to use opinion leaders and their media visibility to increase the merchandising sales, create a relationship with the consumers and leverage their position against the rivals, which is precisely what this case study is about. In the teaching notes there are some frameworks that may apply for this subject, as well as a proposed case resolution. Keywords: sponsorship marketing, football club sponsorship, Puma, reference group, global vs local brand Resumo Este caso de estudo mostra uma visão geral da indústria de produção de artigos desportivos e das maiores entidades no sector e apresenta um momento de tomada de decisão do Director de Marketing para os desportos de equipa na PUMA, sobre a estratégia empresarial para o ano 2013, que anda à volta da opção de perseguir uma das grandes equipas de futebol mundial para conseguir um contrato de patrocínio, ou por outro lado será melhor para a marca fazer mais contratos, com valores mais baixos e a mais equipas.
    [Show full text]
  • SERVICES Summer 2018
    ROHNERT PARK COMMUNITY SERVICES Summer 2018 RECREATION GUIDE NEW! To sign up for classes, create an account in our new registration system at cityofrohnertpark.perfectmind.com MISSION STATEMENT Through provision of community services, we enhance Rohnert Park’s high quality of life and nurture the health and well-being of our people, our community and our economy. City Council Parks and Recreation Commission Pam Stafford, Mayor Bonnie Black, Chair Joseph T. Callinan, Vice Mayor Linda Canterbury, Vice-Chair Amy Ahanotu Mike Bird Gina Belforte Chris Borr Jake Mackenzie Jerry Griffin Bi-Monthly Public Meetings: Monthly Public Meetings: 2nd and 4th Tuesday of the month, 5pm 3rd Thursday of the month, 6pm City Hall, 130 Avram Avenue City Hall, 130 Avram Avenue The public is invited to attend. The public is invited to attend. Please go to www.rpcity.org for complete schedule and agendas for all public City meetings. REGISTRATION INSCRIPCIÓN & PAYMENT Y PAGO Online: cityofrohnertpark.perfectmind.com Pay En línea: cityofrohnertpark.perfectmind.com by credit card. Pago con tarjeta de crédito. Walk-In: Community Center, Rohnert Park En persona: Community Center, Rohnert Park Community Services Department. Pay by cash, Community Services Department. Pago en check or credit card. efectivo, cheque o tarjeta de crédito. Mail: 5401 Snyder Ave., Rohnert Park, CA 94928. Por correo: 5401 Snyder Ave., Rohnert Park, CA Please do not mail cash. 94928. ¡No enviar dinero en efectivo! Phone: Call (707) 588-3456. Pay by credit card. Por teléfono: Call (707) 588-3456. Pago con tarjeta de crédito. Receipts are emailed to you for phone, and mail registrations.
    [Show full text]