Beverley Town Plan Investment and Development Strategy

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Beverley Town Plan Investment and Development Strategy Beverley Town Plan Investment and Development Strategy January 2010 Beverley Town Plan Contents Contents 1. INTRODUCTION ........................................................................................................ 1 2. THE TOWN PLAN VISION AND OBJECTIVES........................................................ 7 3. SPATIAL FRAMEWORK ......................................................................................... 11 4. THEME: BEVERLEY FIRST IMPRESSIONS .......................................................... 16 5. THEME: BEVERLEY FOR BUSINESS.................................................................... 31 6. THEME: BEVERLEY RETAIL DESTINATION ........................................................ 38 7. THEME: VISIT BEVERLEY...................................................................................... 43 8. DELIVERING THE TOWN PLAN............................................................................. 54 9. PROJECT ACTION PLAN ....................................................................................... 58 January 2010 Beverley Town Plan Investment Development Strategy of commercial activity, along with the medieval North Bar, 1. INTRODUCTION underline the important role the town has played as an economic hub through the centuries. 1.1 This Investment Development Strategy has been produced 1.5 The skyline of the town is dominated by the outstanding by GVA Grimley Ltd, supported by Planit-ie and Pan Leisure silhouette of the Minster, which since its conception in 1220 Consulting on behalf of Beverley Town Council, Molescroft has acted as a magnet for visitors drawn by its rich history & Woodmansey Parish Council and East Riding of and beauty. The town also includes a number of other Yorkshire Council. visitor attractions, both old and new, including; St Mary’s Church, ancient alms houses, the Guildhall, the Friary, the Introducing Beverley Treasure House and the Beverley Beck which contribute to the essence of the town today. 1.2 In order to understand Beverley it is important to understand its historical evolution. Walking through Beverley the 1.6 Indeed the towns urban fabric - the attractive Georgian physical fabric of the town represents a true living history terraces, the winding streets, changing roof lines and open which presents a unique setting for the residents of the town and narrow spaces which surprise the urban explorer at and its visitors. every term, add to the town’s charm and continue to delight residents and visitors alike. 1.3 Beverley traces its origins as a significant settlement back to 718AD when John, the Bishop of York, moved to Beverley 1.7 Today the town is the County town of the East Riding and on his retirement and created a place in history as a home to an estimated 30,200 people1. Its residents are consequence of his miracles and subsequent canonisation proud of its historical heritage and the services and facilities which triggered the town’s profile as a ‘place of pilgrimage which meet their everyday needs. and sanctuary’. 1.4 At the heart of the town sits the historical town centre and its 1 Source: ONS mid-year population estimate estimates population for the Saturday and Wednesday market places. These focal points built-up area of 30,128 January 2010 1 Beverley Town Plan Investment Development Strategy 1.8 In geographical terms Beverley is strategically located 1.11 The Plan is therefore intended to ensure that Beverley will alongside the River Hull and lies approximately 10 miles continue to work towards meeting the aspiration set within north of Kingston-upon-Hull, providing a legacy of ports- the ‘Our East Riding’ - East Riding Community Plan 2006- related manufacturing and strong supply chain linkages with 2016 (2008 Update). With the primary aim of the Plan to: the city. The Town is surrounded by three large areas of “sustain and create thriving, vibrant and sustainable common pasture, creating almost 1,200 acres of common communities in which everyone can enjoy a high quality of land known as Westwood, Swinemoor and Figham. The life” Westwood incorporates the renowned Beverley Race course, a unique facility in the area. 1.12 The Town Plan is intended to help inform the development of statutory planning policy within the East Riding, but is 1.9 Its location, heritage and reputation mean that the town itself not a statutory plan document. The Council is currently attracts almost 1.5 million day visitors a year and a just over in the process of developing the Core Strategy for the half a million staying visitors (figure relates to number of 2 authority which will form part of the statutory Local nights spent in Beverley) . This represents an important Development Framework. The Core Strategy will include source of income for the town and its businesses. policies that prescribe parameters for the future Beverley Town Plan development of Beverley in order to enable its growth and change in a sustainable manner. 1.10 The Town Plan is an important resource in prioritising 1.13 Primarily the Town Plan focuses on the town centre and investment and securing public and private sector support Beverley’s eastern industrial areas. The Plan however sets for one of the Principal Towns in the East Riding. Its overall these areas within the wider context of the urban settlement. aim is to provide a framework which will ensure the long The study area and the key areas of focus are illustrated on term economic health and prosperity of the town. the following plan: 2 Note: Figure recorded in 2004 (Beverley Report 2005, VHEY) January 2010 2 Beverley Town Plan Investment Development Strategy Figure 1: Beverley Town Plan Study Boundary January 2010 3 Beverley Town Plan Investment Development Strategy 1.14 A detailed review of the town and its environs has been detailed survey where over 90% of respondents undertaken, bringing together a large volume of work which thought that maintaining Beverley’s heritage, preserving has been undertaken over recent years. This review has views in the town and ensuring development is ‘in included an assessment of the physical and socio-economic keeping’ were very important; strengths and weaknesses of the town. The conclusions of • Congestion was identified as a key issue facing the this work have been tested and agreed through a series of town, with high levels of traffic inhibiting the visitor and consultations which has included a presentation to East shoppers experience of the town centre; Riding of Yorkshire Council Corporate Management Team and a report to Cabinet. The findings of this review are • Many Beverley residents were concerned with the need integrated within this document and the full report is to tackle anti-social behaviour. Residents felt that the available as an accompanying document3. current entertainment and leisure offer could be improved to better cater for all age groups; 1.15 The Town Plan has also been informed by the results of the • Improving the towns cultural offer was identified as consultation process undertaken in 20084. A number of important to many residents, with the need for more strong themes and issues emerged from this consultation, events, better hotel and conference facilities and with a selection presented below: stronger marketing of the town all identified as • 74% of respondents to the household survey said that important areas to address; and the Historic character of Beverley was the most • The detailed survey revealed a consensus around the important aspect of the town’s natural heritage and importance of providing local employment urban design. This was reinforced by the results of the opportunities. This included the identification of additional land for employment uses. 3 Beverley Town Plan: Conclusions and Recommendations Report – June 1.16 The Council and its Partners will maintain this strong 2009, GVA Grimley Ltd, Planit-ie and Pan Leisure Consulting 4 Note: In 2008 a household survey was distributed to all households in the commitment to consultation throughout the future delivery of town, receiving more than 1,000 responses. A more detailed survey was the Town Plan. also sent to a range of stakeholders, groups and individuals, with 122 people completing and returning this survey. January 2010 4 Beverley Town Plan Investment Development Strategy The Town Plan: A Framework Figure 2: The Beverley Town Plan: Suite of Documents 1.17 The Town Plan is in essence a suite of documents which collectively represent a clear spatial and thematic Plan for the Town. This Investment Development Strategy is the ‘umbrella’ document for the Plan and is accompanied by the Spatial Plan following detailed documents: • A Visitor Economy Development and Management Plan – Focussed Plan articulating how the ‘visitor’ targeted projects within the Action Plan will collectively Visitor deliver against the wider Vision and Objectives now Investment Economy Public Realm and Development and in the future; and Design Code Development Management Strategy Plan • Site / Project Design Guides – A suite of Design Guides for a number of areas identified for physical change within this Investment Development Strategy; and • A Public Realm Design Code – Setting out design Design principles for the public realm within the town centre, Guides including a focus on those public spaces and corridors prioritised within this Investment Development Strategy. 1.19 The Strategy includes an Action Plan detailing the projects 1.18 As the ‘umbrella’ document this Investment Development which will help to deliver
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