The Largest Circulating Neurspaper between and Long Beach

k TORRANCE * CARSON It AVALON lOMfTA VUI * HA KlOt CITY 10 WAITERIA TORRANCE PRESS

1406 Cravens Ave. FAirfax 8-2345

VOL. VIII 2 Si THURSDAY, NOVEMBER 29, 1956 TORRANCE, CALIFORNIA NO. 32

22 More Shopping Days More Parking Available Left Until Christm as In Time for

Christmas Shopping Season Starts, Parade Scheduled Here Schwinn Bikes Offered In SANTALAND PLANNED More Off-Street Parking Press 'Dear Santa 1 Contest FOR EL PRADO PARK Provided For Shoppers H'K time again for those letters to Santa Claim. The magic moment is here again the Christmas Constant efforts to improve parking conditions in This year, two Srhwinn bikes will be given away to shopping season. Stores, suddenly changed into Santa's downtown Torrance have been made for the conveni­ the boy and girl writing the best letter. own wonderland, come alive. The whole town becomes ence of shoppers. As in the past, the Torrance Proas is again inviting a giant showcase of dazzling gifts, glittering lights and This year, Christmas shoppers will notice the dif­ youngsters to write let torn to Santa Claus. Some of these sparkling decorations. ference. letters will he published from week to week and all of them That wonderful, tingly Christmas feeling is Iti the air In add?!ion to a jiumber nf large lots which are will be turned over to Santa Clau* who will be staying here again as the lights go on and the store windows are strategically located around downtown Tor ranee, a in Santaland this holiday season. unveiled. number of large new lots will be available to lighten'the Tli<* bikcM have been donated by Uie Torrani* Cycle and parking load. SfMiHm shop, 1421 Mnrcelina. Downtown Torrance merchants have gone all out this year lo provide, the widest selection and the biggest bargains OPC brand new lot will be the one located next to The content will be open unlil Monday, Decemlwr 17, A the old city hall on Cravens near El Prado. The city p.m. and the wlnnem will be announced Thursday, Decem­ ever in order lo make Christ mas shopping in Torrance a holi day pleasure. has been working diligently the last few months to ber 20. c.lrar the area of the fire and police stations. Youngsters, up to and including high whool age, living As last year, a gala Christmas parade will be staged again. There will be bawls, floats, and mounted groups from The area, plus an adjoining lot from which a house In the circulation area of the Torrance Press, are eligible. has been removed, will provide a considerable addition All you have to do is fill out the accompanying coupon, all over Southern California. They will herald the arrival of Santa Claus w'ho will appear at the climax of the parade. to our off-street parking spaces. and write your letter on an accompanying piece of paper, and Also offering more parking space as a result of re­ send both to the Torrance Press. The parade will wind tip In Snntaland, corner Cravens and F.\ Prado, where Santa will make his residence for the. modeling is the city's other parking lot, corner Cravens There's no special topic on which To write. Simply write and El Prado (across from the Civic Auditorium). a letter to Santa Claus. remainder of the Christmas season. The parade; sponsored by the Retail Merchants division This lot now features convenient entrances and Letters will be Judged on the basis of originality, natural­ (Turn to Page 6) ness, and th*» Christmas spirit. of (he Torrance Chamber of Commerce, is being coordinated by Lt. D. C. Cook of the Torrance Police Department. The parade will be held next Friday. December 7. at 6 _____ENTRY BLANK ____ p.m. It will atari at Cabrillo and Carson and then swing through the city, ending up at Santaland. Charley (lotIs. president of increased schedule will be en­ Plans for setting up Santaland complete with reindeer, the Retail Merchants division forced to offer better service Name ...... "snow," and Santa's workshop were to get underway today. of the Torrance Chamber of to the many people of the In addition to making his headquarters here, Santa Claus Commerce announced today area who are unable to shop Address ...... :...... will walk up and down the streets of downtown Torrance for that; all downtown Torrance in daylight hours. A record two weeks following the parade, giving away lniiii>nim and business houses will be open crowd is expected on Friday street ' city until 9 p.m.. effective Decem­ e\ ening, December 7. G o 11 s talking to the youngsters. ber 7. The only exception to stated, to witness what promi­ Tentative plans are also being marie to fly .^Hni;< in by t'his. Golts pointed out. will be ses to be one of Tor ranee's Phone Number...... Age... helicopter Saturday morning. December 8, at 9:30 a.m. December 24 at which time a outstanding parades which Offering to bring Santa into town In 20th century style R o'clock closing will be oh will start at K p.m. from the Is Duschak's Helicopter Hotor Service, 22597 S. Western ave., corner of Cabrillo and Car­ School ...... Grade served. * Torrance. (lot is pointed out thai th« son. Issue Has 56 Pages to Help With Your Christmas Shopping