Edinburgh Research Explorer WHO KILLED SAAB AUTOMOBILE? Citation for published version: Oliver, N & Holweg, M 2011, WHO KILLED SAAB AUTOMOBILE? Obituary of an Automotive Icon. University of Edinburgh, Edinburgh. <http://issuu.com/uoebusiness/docs/who_killed_saab_automobile_final_report_december_2?mode=window &viewMode=doublePage> Link: Link to publication record in Edinburgh Research Explorer Document Version: Early version, also known as pre-print Publisher Rights Statement: © Oliver, N., & Holweg, M. (2011). WHO KILLED SAAB AUTOMOBILE?: Obituary of an Automotive Icon. Edinburgh: Edinburgh, University of Edinburgh. General rights Copyright for the publications made accessible via the Edinburgh Research Explorer is retained by the author(s) and / or other copyright owners and it is a condition of accessing these publications that users recognise and abide by the legal requirements associated with these rights. Take down policy The University of Edinburgh has made every reasonable effort to ensure that Edinburgh Research Explorer content complies with UK legislation. If you believe that the public display of this file breaches copyright please contact
[email protected] providing details, and we will remove access to the work immediately and investigate your claim. Download date: 03. Oct. 2021 WHO KILLED SAAB AUTOMOBILE? AAOBITUARYAUTOMOBILE? OF A N AUTOMOTIVE ICON Matthias Holweg Nick Oliver Judge Business School, University of Cambridge University of Edinburgh Business School m.holweg @jbs.cam.ac.uk
[email protected] WHO KILLED SAAB? About the EXECUTIVE SUMMARY authors Matthias Holweg is Saab Automobile AB was declared bankrupt on Reader in Operations December 19, 2011. This marked the end of 62 years of car Management and production for the iconic brand, which during its final years was Director of Research beset with financial problems and changes of ownership.