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MAIN TEXT Approximate image sizes required: The main text should describe your business. If you are able to give the information a ‘twist’ it will be Full page image: 220x300mm at 300dpi more interesting to the readers. Try to avoid just listing facts. Adding personality will help the reader Half page image: 220x150mm at 300dpi remember your business. Keep your writing informative and intellectual. Offer good advice to Quarter page image: 140x140mm at 300dpi illustrate you know your trade. Remember to break your text into paragraphs to help the readability Eighth page image: 70x70mm at 300dpi of the article. PLEASE NOTE: Images taken from websites are only 72dpi Here are some questions you might want to consider: and are not good enough quality for print production. contact us: l What makes your business unique? l Why should the reader visit your establishment? This document has l Have you time-specific offers that will generate a quick response? been prepared by Archant WHITE SPACE Publishing Services for CONTACT DETAILS Archant Life. To offer White space on the page attracts the attention of the reader. Try not to fit in lots of images and the feedback, comments or Keep the details clear and concise and let the readers know the best way to get in touch. maximum word count on the page. You will end up with a Promotional Feature that may look for more information please If possible include a telephone number, website and e-mail address. cluttered and unapproachable to the reader. do not hesitate to contact us: 01603 772869

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PROMOTION

1 CHEF GIVES T H U M B S UP TO CHALK! TV celebrity chef Simon Rimmer is a well-known 2 figure on Cheshire’s dining scene

AS owner of Green’s in West Didsbury and Earle in Hale, 3 and with several years’ exposure on TV including Channel 4’s Sunday Brunch, Simon has discerning taste when it comes to bars and eateries. So it was great for Chalk Bar & Grill in Didsbury when Simon stopped by to sample the award-wining bar restau- rant which sprung up last year. Simon is great friends with Chris Longmate, owner of Chalk Bar & Grill and they often get together to talk about what’s happening in the hospitality sector around Man- GREYCOAT chester – and obviously sharing best practice. Simon said: “I knew the experience and offering at Chalk would be superb; Chalk has a very strong name within Man- chester as an independent venue, offering high standard of home cooked food, it’s an all-day venue that captures LUMLEYS the vast majority of the market and you can see why it’s a success.” Giving the ‘thumbs up’ to Chalk, Simon said that owners of independent venues needed to stick together. Setting the standard in recruitment for the North of England “The area around Didsbury and Hale has a thriving eating and drinking scene. It’s a vibrant market for high standing food – and offering the very best in customer service,” he added. Celebrity Chef, Simon Rimmer Chris, who lives in Didsbury, is a big fan of Simon’s venues and is a regular visitor. He said: “Simon and I are great mates and we like to get 1 GREYCOAT Lumleys has been finding staff there is a real desire for a professional, thor- together and chat about how we continue to offer the very Chalk has been received in Didsbury over the past year headline best in terms of hospitality. We are both clearly passionate and are excited about what is coming up for us. Our new for private homes and families since 1996, ough recruitment service. Whilst she is ready about what we do.” spring menu has just launched with our fantastic creative and has an unrivalled reputation in this field and able to help clients who may simply need a Chalk arrived in Didsbury in May last year and is director Colin Mckevitt and his team putting together a looking forward to celebrating its one-year anniversary wonderful selection of dishes which use the best of what 2 of recruitment. Our North of England office, good daily Housekeeper or Cleaner, or perhaps on Wilmslow Road having cemented itself as a firm fa- Manchester has to offer. stand first located in Manchester, opened at the start of a properly vetted Nanny, or decent Gardener, vourite amongst Didsbury diners – and receiving industry “The start of summer time will also mean that our cus- recognition at the Eat Sleep Drink Awards where the venue tomers will be able to make the most of our al fresco seating 2014. We have been working hard since then she has also identified the need for an agency was awarded ‘Best Newcomer’ in the area. area, which was hugely popular last year with diners and Chris added: “We’re absolutely thrilled with how well those enjoying a coffee or cocktail.” to achieve a clear objective – to ensure our capable of fulfilling more complex staffing 3 body copy clients across the North of England receive needs. Some clients may require a full comple- the highest calibre recruitment service – right ment of household staff, or a mix of full time, on their doorstep! permanent staff, supported by seasonal and Chalk Bar & Grill, 784-788 Wilmslow Road, Didsbury, Manchester M20 2DR 4 Tel: 0161 445 1042 | www.chalkbar.co.uk 4 contact details Laura Harrall, who heads up the Manchester part time staff, when necessary. Laura says, office, has this to say, ‘The beauty of being ‘I am working across a whole spectrum of situated in Manchester is the ease with which staffing needs and am determined to provide a 5 I can make client visits, attend local events, consistent, confidential, thorough and careful page slug promote the Greycoat Lumleys’ brand in this service for each individual client.’ region, and most importantly, source and in- From busy, city households in Greater Man- terview local people for local jobs, which is the chester, to the lovely, leafy suburbs of Chesh- key to success in my mind.’ ire and the expansive landscapes beyond, CHECK LIST Laura has discovered a genuine gap in the Greycoat Lumleys is ready to offer a bespoke, private staffing market in the north, where friendly recruitment experience. MAIN IMAGE: One large image or several smaller images HEADLINE: 1–6 words that will grab the readers attention STAND FIRST: up to 15 words that introduce the text Call Laura to discuss your needs on 0161 667 9420 [email protected] | www.greycoatlumleys.co.uk BODY COPY: approx. 250–450 words describing your business CONTACT DETAILS: let the readers know the best way to get in touch INFORMATION BOX: information separate from main copy

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TEXT AND IMAGE DOUBLE PAGE SPREAD PROMOTION PROMOTION Create greater impact with larger images and Use images to grab the readers attention and more space for text and a clear and concise balance with informative and interesting text

5 PROMOTION 8 PROMOTION “We have some very talented young people in Cheshire and the variety of Porsche customers across Cheshire and the North West.” North West, but many aren’t given the opportunity to develop a One of the newer options for customers of Porsche Centre career they are good at and enjoy. Here at Porsche Centre Chester Chester’s service department is cosmetic repairs, which “Porsche we provide that opportunity and it’s having a positive impact customers who utilise are able to get minor paint repairs, dents, on our customers, the service team and the business overall. interior trim, windscreen chips and alloy wheel refurbishments “Training doesn’t stop for the Technicians when they qualify, completed conveniently during their routine repairs” added Steve. 4 they have three levels of training to complete before reaching Of course the team employed in the workshop needs to be the highest level of gold; we have one here at Chester. guided and their workload managed to ensure all work is carried JASON PASS “To reach gold level takes an Apprentice a minimum of 8-10 years out to a specific time and customer requirement. This role falls to and there is an ongoing testing structure to ensure they stay up-to- the team most service customers see first, the Service Advisors. SERVICING date with the latest products and technology on our vehicle range. This team is led by Holly Mulcahy, who holds a key role in the 1 EXPERTISE & SERVICES “Investment in equipment and the relevant training has also service department. The 31-year-old is a Reception Supervisor CHEF GIVES played a major role in the growth of the service department. and manages the workload of the six Technicians, two Service I am a fully trained and qualified Interior designer “From the most sophisticated computer diagnostics equip- Advisors and two Apprentice Technicians. with 22 years experience in the kitchen, bedroom CUSTOMER ment, which is required to pinpoint the exact work a Technician “Holly is also directly responsible for customers who bring and bathroom industry. I take pride in creating is required to carry out, to the precision tools that help when their Porsche in for a service, MOT or repair” added Steve. T H U M B S designs that are a little more unusual and working with the new range of Porsche hybrid vehicles. The “Under Holly’s guidance the team of Service Advisors and individualistic than many of my competitors. evolution of the tools used by the workshop technicians doesn’t Technicians are able to treat customers and their cars as indi- I regard myself as an expert at maximising storage SATISFACTION mean a complete makeover in the sleek and clean tool boxes viduals to ensure everyone receives the level of service that is in small spaces through clever design. We can found at each of the eight ramps in the workshop.” expected of such a prestigious brand. offer the complete service from building extensions In an age where customer is king, one Cheshire business is proving it has an Steve continued: “While our tools and techniques move along “As a business we’re rapidly expanding, with both staff and UP TO CHALK! to final decoration, including plumbing and electrical work, joinery, plastering, floor and wall tiling. with the very latest computerised equipment found in the full customers. The team is now looking after almost 200 cars a month ace up its sleeve when it comes to delivering on customer satisfaction range of Porsche vehicles, there is still chance for our Technicians and I expect this figure to continue to increase by the end of 2015.” to work on ‘older’ Porsches as the popularity of owning a classic The policy of recruiting local, driven young people is proving TV celebrity chef Simon Rimmer is a well-known BRANDS car continues to increase. very successful at Porsche Centre Chester, as every Apprentice 2 5 “We’ve seen a significant increase (27%) in the number of Technician joining in the last 10 years is not only staying, but figure on Cheshire’s dining scene Red Willow Bar – Macclesfield I work with two major German kitchen customers bringing their classic Porsche for a service, MOT or also progressing a career at the Centre. manufacturers, these being ‘Schuller’, a superb INVESTMENT in new technology, equipment and staff in the service “Staff retention, promotion, education and finding new staff general upkeep. This team is working in tandem with the Parts and Service quality product at incredibly competitive prices and department at Porsche Centre Chester has increased almost every that are the right fit for the business have enabled the team to “Of course the ongoing restoration project, which has seen a Advisor team, and providing customers with a smooth experience ‘Leicht’, the award winning, innovation led company year since it moved to the present site at Cheshire Oaks. grow and deliver an excellent service to an increasing amount number of the Technicians working on bringing a 1986 Porsche from the minute their car arrives to the moment the keys are for the more discerning customer. We also offer our The increase in customers, which has been attributed to a of customers.” 911 3.2 back to the condition in which it left the Porsche factory handed back to them. own bespoke range traditional kitchens and we are in the process of signing a deal with a bespoke combination of high levels of customer satisfaction and vehicles Part of the success of keeping staff has been because of the in Germany nearly 30 years ago, has been like a training exercise Carl concluded: “We now have over 100 years’ of Technician ex- AS owner of Green’s in West Didsbury and Earle in Hale, ‘ultra contemporary’ Italian manfacture. in the Porsche range, has meant the servicing division of business way Porsche Centre Chester has recruited; primarily by pro- to help with the influx of similar vehicles in the workshop. perience and 180 years overall in the full service department team. is now operating with a record number of staff. In fact, as Centre viding school and college leavers with a tangible route to build “By providing the workshop team with the continuing training “By providing customers and staff with a reason to choose and with several years’ exposure on TV including Channel We display Neff and Siemens appliances, Corian 3 and Quartz worktops, (we are a Silestone ‘Elite’ Principal Carl Hazelton explains, there is even some suggestion a career through its apprenticeship programme. So successful on the full range of skills required to work on the vast range of Porsche Centre Chester as a place to work or have their car 4’s Sunday Brunch, Simon has discerning taste when it showroom) and we offer Franke and Blanco and of expanding the current site. is the programme that three of the six Technicians working at Porsche vehicles, from a 1980s 911 to the new range of hybrid worked on, it gives the business a major platform on which to comes to bars and eateries. Kohler sinks. I have recently installed Nolte “When we moved here in 2006, the business was showing the Centre have come through the apprenticeship. As Aftersales and electric cars, means as a business we can provide for a wide grow and continue growing.” Delbrucke Bedrooms and Pelipal bathroom So it was great for Chalk Bar & Grill in Didsbury when signs of potential and we knew that the service team was of Manager Steve Hewitt, explains, the three will soon be joined 1 A KITCHEN IS NOT furniture in my showroom, again both leading the right balance to provide our customers with an unrivalled by the latest Apprentice, Steve Donnelly from Moreton, who has Simon stopped by to sample the award-wining bar restau- German manufactures. I display and offer service,” said Carl. just completed the second year of the four-year course. Karndean vinyl flooring and supply a range rant which sprung up last year. “Nine years ago we had five Technicians, zero Apprentices, “Each Apprentice costs around £60,000 to train during the of natural stone and porcelain tiles. Porsche Centre Chester, Cheshire Oaks, Cheshire, CH65 9LF Simon is great friends with Chris Longmate, owner of JUST FOR COOKING two Service Advisors, a Service Manager and one support staff; four-year programme, which means we must have a perfectly T. 0845 8454 911 | [email protected] | www.porschechester.co.uk now the total number has almost doubled, but five out of 8 the honed selection process to ensure our time and money spent is Chalk Bar & Grill and they often get together to talk about people who started in 2006 are still with us. worth it,” said Steve. what’s happening in the hospitality sector around Man- GREYCOAT 2 It’s the heart of the modern home chester – and obviously sharing best practice. second or third most expensive purchase of their lives so I try Simon said: “I knew the experience and offering at Chalk hard to make each project special. I try to design something would be superb; Chalk has a very strong name within Man- unique for each client and give them the maximum amount of kitchen, bedroom or bathroom as possible for their money. chester as an independent venue, offering high standard Tell Cheshire Life readers about your business How do you see the business developing in 2015? of home cooked food, it’s an all-day venue that captures LUMLEYS 3 The business was set up in 1999 and opened its doors in January I am currently in talks with a new Italian manufacturer with What sets you apart from your competitors? the vast majority of the market and you can see why it’s 2000 in partnership with ‘Arthur Bonnet’ kitchens. The business some of the most exciting contemporary designs I have ever I like to think my designs are a little more unusual and distinctive was bought outright from Arthur Bonnet in 2005 and became seen, I am hoping to display some of their kitchens later this year. than my competitors, I always try to approach the project from PROMOTION a success.” ‘LUX Interior’ which allowed me to display a wider range of I would like to get more involved in bar and restaurant design. a different angle than the most obvious, sometimes it makes life Giving the ‘thumbs up’ to Chalk, Simon said that owners Setting the standard in recruitment for the North of England manufacturers. I was one of the first showrooms in the UK to In 2013 I designed the ‘Red Willow’ bar in Macclesfield for the local a little harder but the reward is the smile and the exclamation of independent venues needed to stick together. display ‘Schuller’ kitchens from Germany and ‘Aster’ from Italy. brewery of the same name and I am grateful to Red Willow for of approval from the client. I tend to draw most of my designs “To become a teaching surgery for ‘Fast and Fixed’ is a real “The area around Didsbury and Hale has a thriving I still display ‘Schuller’ kitchens whose quality and attention to giving me the opportunity. I have previously designed a few other by hand, I think it gives a more personal touch and quite a lot compliment. It is a massive boost to us and it gives us the chance detail is amazing for the price but in 2012 I replaced the ‘Aster’ commercial projects including the ‘Amuse’ cafe in Macclesfield more freedom of thought. to show other dentists what can be achieved,” says Dougie eating and drinking scene. It’s a vibrant market for high range with another German brand, ‘Leicht’ which is a little and the ‘Shapla’ restaurant in Leek, drawing experience from standing food – and offering the very best in customer (pictured right). more upmarket with a bespoke edge for the more discerning the very beginnings of my career as a designer for the Whitbread Testament to their high level of skills, Douglas Lee Dental service,” he added. and design conscience client. brewery. I find this line of design work particularly rewarding Celebrity Chef, Simon Rimmer Associates were the first team in the UK to carry out a full set of Chris, who lives in Didsbury, is a big fan of Simon’s venues In 2005 I went into collaboration with ‘TD’ kitchens also in and this is something that I would like to pursue a little more upper and lower jaw implants within a day. During their years Macclesfield, which allowed me to break into the English Bespoke in the future. and is a regular visitor. 88–90 Chestergate Macclesfield, Cheshire SK11 6DU of experience, the team has refined the procedure and have kitchen market. Although ‘TD’ kitchens are no more I have con- state-of-the-art in-house technology including a Cone beam He said: “Simon and I are great mates and we like to get 7 T. 01625 439200 | www.LUXinterior.com 6 1 GREYCOAT Lumleys has been finding staff there is a real desire for a professional, thor- tinued with the bespoke kitchens and I am currently completing Why do people recommend you? CT scanner, a Helbo laser that eradicates over 99 per cent of headline a new bespoke display in the showroom. I try to put the customer first, a new kitchen can often be the together and chat about how we continue to offer the very Chalk has been received in Didsbury over the past year harmful bacteria and an on-site dental lab with a technician best in terms of hospitality. We are both clearly passionate and are excited about what is coming up for us. Our new for private homes and families since 1996, ough recruitment service. Whilst she is ready who custom makes the teeth implants so patients can benefit about what we do.” spring menu has just launched with our fantastic creative from this amazing same-day procedure. and has an unrivalled reputation in this field and able to help clients who may simply need a Preparation is key to the success and the team of dental nurses, Chalk arrived in Didsbury in May last year and is director Colin Mckevitt and his team putting together a cosmetic dentist Usman Riaz, dental technicians and Dougie looking forward to celebrating its one-year anniversary wonderful selection of dishes which use the best of what of recruitment. Our North of England office, good daily Housekeeper or Cleaner, or perhaps 2 himself, all play their part on the day. Sedation ensures that no on Wilmslow Road having cemented itself as a firm fa- Manchester has to offer. stand first located in Manchester, opened at the start of a properly vetted Nanny, or decent Gardener, pain is felt and the patient remains relaxed. vourite amongst Didsbury diners – and receiving industry “The start of summer time will also mean that our cus- “I didn’t feel a thing,” says Barry. “It was a long day and I was a bit tired but it was completely painless. I had slight bruising recognition at the Eat Sleep Drink Awards where the venue tomers will be able to make the most of our al fresco seating 2014. We have been working hard since then she has also identified the need for an agency afterwards but that soon disappeared – and the implants are was awarded ‘Best Newcomer’ in the area. area, which was hugely popular last year with diners and 1 headline 4 main image 7 company logo fantastic! Chris added: “We’re absolutely thrilled with how well those enjoying a coffee or cocktail.” to achieve a clear objective – to ensure our capable of fulfilling more complex staffing “They feel like my own teeth, the sensitivity is still there when 3 body copy clients across the North of England receive needs. Some clients may require a full comple- you are biting and chewing. I am thrilled with them and I can’t thank Dougie and the team enough.” Barry’s wife Ann underwent major dental work around 30 the highest calibre recruitment service – right ment of household staff, or a mix of full time, years ago, however her teeth were beginning to fail and she was on their doorstep! permanent staff, supported by seasonal and 5 too nervous to consult her dentist. Chalk Bar & Grill, 784-788 Wilmslow Road, Didsbury, Manchester M20 2DR 2 standfirst side bar text 8 page slug “Barry told me I had to go and see Dougie, so I plucked up the courage and went. I was adamant that I wanted a good set of Tel: 0161 445 1042 | www.chalkbar.co.uk Laura Harrall, who heads up the Manchester part time staff, when necessary. Laura says, 4 4 contact details dentures as there was no way I was going to undergo any pain with implants,” recalls Ann. office, has this to say, ‘The beauty of being ‘I am working across a whole spectrum of When she went to see the team at Douglas Lee Dental Associ- situated in Manchester is the ease with which staffing needs and am determined to provide a 6 ates, Ann was told, following an x-ray, that the news was not good. 3 body copy contact details Her gums were in bad shape and she had several failing teeth. I can make client visits, attend local events, consistent, confidential, thorough and careful “I have always looked after myself and losing my teeth was my 5 idea of hell. It was a terrible shock. Dougie said I wouldn’t like page slug promote the Greycoat Lumleys’ brand in this service for each individual client.’ dentures but left the decision totally to me. “He explained the HAPPY CUSTOMERS procedure and reassured me it would be pain free so I eventually region, and most importantly, source and in- From busy, city households in Greater Man- made the decision and said ‘yes’.” In Ann’s case, she was so delighted with the results in her terview local people for local jobs, which is the chester, to the lovely, leafy suburbs of Chesh- Ann Knight was so impressed with her husband’s new dental upper jaw that shortly before Christmas, she had her lower set of implants done under the same ‘Fast and Fixed’ procedure. FINALIST implants that she turned to the same expert team for help. key to success in my mind.’ ire and the expansive landscapes beyond, “When I looked in the mirror and smiled it was unbelievable!” recalls an emotional Ann. “I have always covered my mouth CHECK LIST Laura has discovered a genuine gap in the Greycoat Lumleys is ready to offer a bespoke, The retired couple from Cheshire are delighted with the results 2014 private staffing market in the north, where friendly recruitment experience. BEFORE CHECK LIST when I smiled because of my teeth, but now I smile all the MAIN IMAGE: One large image or several smaller images LEADING the way in UK implant technology is Lancashire- “I travelled over from our home in Cheshire to see Dougie and time as it has given me so much confidence. based Douglas Lee, who was one of the first dentists in the he immediately said he would be able to help but he was totally “They don’t look fake, or overly white, they just look totally HEADLINE: 1–6 words that will grab the readers attention country to adopt the highly successful pioneering ‘Fast and honest and said it would take some time. natural and I am thrilled! I am 110 per cent happy with them Fixed’ technique. “In the lead up to the ‘Fast and Fixed’ day Dougie and the team – and I told Dougie and the team that I don’t take this for HEADLINE: 1–6 words that will grab the readers attention AFTER Highly experienced in this same-day implant procedure, were fantastic. It’s not like going to the dentist, it’s like visiting a granted, I am very grateful to them all.” Call Laura to discuss your needs on 0161 667 9420 STAND FIRST: up to 15 words that introduce the text to the reader Douglas Lee Dental Associates, have a team of professionals, friend. They explained everything so I wasn’t at all nervous about STAND FIRST: up to 15 words that introduce the text including in-house dental technicians, to replace teeth per- the procedure. I had got to know them and it is obvious that they manently – omitting the need for dentures. are experts in their field,” adds Barry, who is now retired from [email protected] | www.greycoatlumleys.co.uk It was Douglas Lee’s national reputation for excellence his manufacturing business. MAIN IMAGE: Large main image and several other smaller images that originally led Barry and Ann Knight to the practice two Implant expert Douglas Lee explained what would be necessary BODY COPY: approx. 250–450 words describing your business years ago. and reassured Barry that the problem could be fixed. Barry was referred to Douglas Lee by another implant On the day of the procedure Barry arrived at Douglas Lee BODY COPY: approx. 550–850 words describing your business dentist who had attempted to replace Barry’s top teeth, which Dental Associates early in the morning. CONTACT DETAILS: let the readers know the best way to get in touch had been damaged by a serious car accident, with implants. Sedated, Barry was painlessly fitted with a completely new Douglas Lee Dental Associates, 115 Whalley Road, Accrington BB5 1BX Barry explains: “The original implants were loose, they set of upper implants in a procedure that has made Douglas Lee 01254 237517 [email protected] CONTACT DETAILS: let the readers know the best way to get in touch weren’t right so the dentist said he could not go any further Dental Associates a flagship practice and a teaching surgery for INFORMATION BOX: information separate from main copy with it and referred me to Douglas Lee. the German pioneered ‘Fast and Fixed’ technique.

Britain’s biggestBritain’s publisher biggest publisher of regional of regional magazines magazines Britain’s biggestBritain’s publisher biggest publisher of regional of regional magazines magazines