Hints Andtips
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PAGE | 2 HINTS AND TIPS BOOKING When booking your promotional feature, please add a simple code to the start of the advert identifier. This will aid efficiencies and ensure the most appropriate positioning when the magazine is being planned. For a single-client promotional feature, please add the code PF to the front of the advert identifier. For multi-client promotional features, please add the code CPF to the front of the advert identifier. PROMOTION WORD COUNT Our magazines follow guidelines set out by the Periodical Publishers Association (PPA). These state Where supplied copy exceeds the stated amounts the text will be shortened by our team. that any paid-for feature must be clearly marked as being a promotion. This is achieved by using Depending on the size of the images you use for a full page promotional feature the word count the words Promotion at the top of the page. We label all paid for editorial style adverts using the should be between 350 and 450 words. For a feature using a large image or a selection of product tag Promotion. Our promotional features are based on a template that complements the editorial images word count is between 250 and 350 words. If you type your text using word processing style of the Life magazines. Please see examples of layouts on the following pages and select the software (such as MS Word) you can get an accurate word count. layout you feel is most appropriate to your customer/business. HEADLINE SUPPLYING IMAGES This needs to grab the readers attention. It should be no more than five or six words. Chose your pictures carefully and please provide the best quality image possible. Look through our The shorter the better! magazines and get a feel for the sort of image we use to illustrate your area of expertise. Often, the more simple the image, the better. Remember that you are trying to generate aspiration and desire STANDFIRST in the reader. This helps to sell the story. It should be up to 15 words long and should summarise the article and encourage the reader to learn more. Providing us with good, clear images helps us to design the best and most striking promotional feature for your business. MAIN TEXT Approximate image sizes required: The main text should describe your business. If you are able to give the information a ‘twist’ it will be Full page image: 220x300mm at 300dpi more interesting to the readers. Try to avoid just listing facts. Adding personality will help the reader Half page image: 220x150mm at 300dpi remember your business. Keep your writing informative and intellectual. Offer good advice to Quarter page image: 140x140mm at 300dpi illustrate you know your trade. Remember to break your text into paragraphs to help the readability Eighth page image: 70x70mm at 300dpi of the article. PLEASE NOTE: Images taken from websites are only 72dpi Here are some questions you might want to consider: and are not good enough quality for print production. contact us: l What makes your business unique? l Why should the reader visit your establishment? This document has l Have you time-specific offers that will generate a quick response? been prepared by Archant WHITE SPACE Publishing Services for CONTACT DETAILS Archant Life. To offer White space on the page attracts the attention of the reader. Try not to fit in lots of images and the feedback, comments or Keep the details clear and concise and let the readers know the best way to get in touch. maximum word count on the page. You will end up with a Promotional Feature that may look for more information please If possible include a telephone number, website and e-mail address. cluttered and unapproachable to the reader. do not hesitate to contact us: 01603 772869 Britain’s biggest publisher of regional magazines PAGE | 3 TEXT AND IMAGE PROMOTION Use images to grab the readers attention and balance with informative and interesting text 5 PROMOTION 1 CHEF GIVES T H U M B S UP TO CHALK! TV celebrity chef Simon Rimmer is a well-known 2 figure on Cheshire’s dining scene AS owner of Green’s in West Didsbury and Earle in Hale, 3 and with several years’ exposure on TV including Channel 4’s Sunday Brunch, Simon has discerning taste when it comes to bars and eateries. So it was great for Chalk Bar & Grill in Didsbury when Simon stopped by to sample the award-wining bar restau- rant which sprung up last year. Simon is great friends with Chris Longmate, owner of Chalk Bar & Grill and they often get together to talk about what’s happening in the hospitality sector around Man- GREYCOAT chester – and obviously sharing best practice. Simon said: “I knew the experience and offering at Chalk would be superb; Chalk has a very strong name within Man- chester as an independent venue, offering high standard of home cooked food, it’s an all-day venue that captures LUMLEYS the vast majority of the market and you can see why it’s a success.” Giving the ‘thumbs up’ to Chalk, Simon said that owners of independent venues needed to stick together. Setting the standard in recruitment for the North of England “The area around Didsbury and Hale has a thriving eating and drinking scene. It’s a vibrant market for high standing food – and offering the very best in customer service,” he added. Celebrity Chef, Simon Rimmer Chris, who lives in Didsbury, is a big fan of Simon’s venues and is a regular visitor. He said: “Simon and I are great mates and we like to get 1 GREYCOAT Lumleys has been finding staff there is a real desire for a professional, thor- together and chat about how we continue to offer the very Chalk has been received in Didsbury over the past year headline best in terms of hospitality. We are both clearly passionate and are excited about what is coming up for us. Our new for private homes and families since 1996, ough recruitment service. Whilst she is ready about what we do.” spring menu has just launched with our fantastic creative and has an unrivalled reputation in this field and able to help clients who may simply need a Chalk arrived in Didsbury in May last year and is director Colin Mckevitt and his team putting together a looking forward to celebrating its one-year anniversary wonderful selection of dishes which use the best of what 2 of recruitment. Our North of England office, good daily Housekeeper or Cleaner, or perhaps on Wilmslow Road having cemented itself as a firm fa- Manchester has to offer. stand first located in Manchester, opened at the start of a properly vetted Nanny, or decent Gardener, vourite amongst Didsbury diners – and receiving industry “The start of summer time will also mean that our cus- recognition at the Eat Sleep Drink Awards where the venue tomers will be able to make the most of our al fresco seating 2014. We have been working hard since then she has also identified the need for an agency was awarded ‘Best Newcomer’ in the area. area, which was hugely popular last year with diners and Chris added: “We’re absolutely thrilled with how well those enjoying a coffee or cocktail.” to achieve a clear objective – to ensure our capable of fulfilling more complex staffing 3 body copy clients across the North of England receive needs. Some clients may require a full comple- the highest calibre recruitment service – right ment of household staff, or a mix of full time, on their doorstep! permanent staff, supported by seasonal and Chalk Bar & Grill, 784-788 Wilmslow Road, Didsbury, Manchester M20 2DR 4 Tel: 0161 445 1042 | www.chalkbar.co.uk 4 contact details Laura Harrall, who heads up the Manchester part time staff, when necessary. Laura says, office, has this to say, ‘The beauty of being ‘I am working across a whole spectrum of situated in Manchester is the ease with which staffing needs and am determined to provide a 5 I can make client visits, attend local events, consistent, confidential, thorough and careful page slug promote the Greycoat Lumleys’ brand in this service for each individual client.’ region, and most importantly, source and in- From busy, city households in Greater Man- terview local people for local jobs, which is the chester, to the lovely, leafy suburbs of Chesh- key to success in my mind.’ ire and the expansive landscapes beyond, CHECK LIST Laura has discovered a genuine gap in the Greycoat Lumleys is ready to offer a bespoke, private staffing market in the north, where friendly recruitment experience. MAIN IMAGE: One large image or several smaller images HEADLINE: 1–6 words that will grab the readers attention STAND FIRST: up to 15 words that introduce the text Call Laura to discuss your needs on 0161 667 9420 [email protected] | www.greycoatlumleys.co.uk BODY COPY: approx. 250–450 words describing your business CONTACT DETAILS: let the readers know the best way to get in touch INFORMATION BOX: information separate from main copy Britain’s biggestBritain’s publisher biggest publisher of regional of regional magazines magazines PAGE | 3 PAGE | 5 TEXT AND IMAGE DOUBLE PAGE SPREAD PROMOTION PROMOTION Create greater impact with larger images and Use images to grab the readers attention and more space for text and a clear and concise balance with informative and interesting text 5 PROMOTION 8 PROMOTION “We have some very talented young people in Cheshire and the variety of Porsche customers across Cheshire and the North West.” North West, but many aren’t given the opportunity to develop a One of the newer options for customers of Porsche Centre career they are good at and enjoy.