race weekend media recap april 3 - 22 championship at road atlanta 2018 championship of atlanta summary

total impressions 35.5M +

Total Race Views: 592K +

Total Social Media Impressions & Engagement: 6.4M+

april 3 - 22 Total Media Impressions: 29.1M +

Total Brand Impressions: 75.42M+

2 facebook April 3- 22 race weekend

#1 100 111.2K+ posts total video views 27 videos 286K+ Welcome Tony Hawk to Championship Reach: 181.3K+ 4.5M+ total engagement total impressions clicks, likes, shares, comments # of times activity related #2 #3 to your page was seen 1.05M+ total reach # of people who had any content from our page enter their screen top posts 56.9M+ Total Brand Impressions # of times activity related Tony Hawk Joins Suzuki Championship in Atlanta Live with Reach: 84.2K+ Reach: 24.4K+ to MotoAmerica was seen

3 top posts race weekend Likes: 2,168 Reach: 21,826 Anniversary 40th Likes: 2,309 Reach: 30,586 Crash Race2 Likes: 3,781 Reach: 32,265 Leading Roger Hayden #3 #2 #1 instagram total engagement clicks, likes, shares, comments 73.6M+ posts 71 Total BrandImpressions # of timesactivityrelated to MotoAmerica wasseen 9.02M+ # of peoplewhohadany content from ourpageenter theirscreen total impressions # of timesactivityrelated total reach to your pagewasseen 919.4K+ 1.1M+ April 3-22

4 top posts Impressions: 139K+ Tony Hawk JoinsatRoad Atlanta #1 posts 91 total impressions # of timesactivity related to your pagewasseen 533K+ race weekend Impressions: 55.6K+ Tony Hawk Meets Wayne Rainey #2 twitter total interactions comments, likes, retweets 3.4K+ Impressions: 23.8K+ Two Series, Two Stars #3 # of timesactivityrelated to MotoAmerica wasseen Total Brand Impressions 9.5M+ April 3-22 5 website April 3- 22 analytics

Bounce Rate: 69.38% 157,386 percentage of people who land on one of your web pages and then leave without clicking to anywhere page views else on the site

1 minute 15 seconds Avg. Time on Page 1.60 pages per visit 115,276 Total Unique Visitors total # of people who visited the site

6 broadcast April 3- 22 performance 6 race broadcasts 4 live races 2 replays

13,181 youtube

389,100 91,851 tv bein youtube

494,132 98,575 TOTAL VIEWERS watched entire (AT LEAST 1 MIN) program

7 top spots April 3- 22 media coverage

revzilla

motorcycle.com

yamaha

Monthly page views Monthly page views Monthly page views 3,729,570 734,370 569,070

8 all hits April 3- 22 media coverage

elias sweeps road motoamerica 2018 Race 1 results from atlanta opens this weekend road atlanta race 2 results from road atlanta even more from the Road Atlanta races at road atlanta wes cooley attends saturday results road atlanta more from the races at road atlanta 29.1M+ championship at road how difficult is racing atlanta race 2 results in the rain Total # of impressions from media hits elias leads day at road atlanta jd beach ready for red clay of dixie road racing season starts april 13-15

motoamerica 2018 round 1 Monster Energy / Yamalube / Yamaha Factory Racing Team Elias wins in atlanta elias reigns at road atlanta

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