Video Consumption Insight Telkomsel User How Video Consumption Grow in Past Year?
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VIDEO CONSUMPTION INSIGHT TELKOMSEL USER HOW VIDEO CONSUMPTION GROW IN PAST YEAR? Video is one of the most dominant category, with shares of 33% volume from Telkomsel Data 2020 Projection Volume per user is growing > 120 Petabyte fast (59% YTD), in average user consume 1.05 GB > 80 Million Users monthly for video. TELKOMSEL VIDEO CONSUMPTION IN NUMBER Record Monthly Volume Equal To January – September ‘18 73 ~ 8618 67% Petabyte Year of Full Volume Growth HD Video Consumed August 18 Equal To August‘18 62.4 ~ 59.4% Millions Italy Population Unique Users From Total Smartphone Users VIDEO CONSUMPTION PENETRATION With Telkomsel wide 4G coverage, Video Consumption spread across Indonesia Highest Penetration DKI Jakarta Jawa Barat DAILY PATTERN PRIME TIME WEEKENDS In weekend, people consumed more video WEEKDAYS content, with 24% difference in volume 7PM – 9PM is the Prime time to watch video in weekday while in the weekend it spread evenly across the day HOUR HIGH WEEKDAYS VOLUME LOW WEEKENDS VOLUME ARE USER WILLING TO PAY? SUBSCRIPTION v FREE CONTENT VS Average volume Hooq, Viu, iFlix, MAXStream Youtube, Tiktok, Vidio, Musically consumed from paid platform is 7.4 times 0.9 25 higher than Youtube Millions Daily Active Users Millions Total share still small, but 8.9 1.2 it has significant Gigabytes (GB) Monthly Average Volume Gigabytes (GB) growth especially in terms of volume consumed 22% Monthly Growth 12% Volume Consumed Growth Aug’18 – Sep’18 Volume Consumed Growth EVENT-DRIVEN INTEREST In the holy month In the First Week of World Cup Indonesia vs UAE Football Match May – June 2018, 18 June – 25 June 2018, 24 August 2018, 42% 840 TB 8.84x Weekly volume, More Video Volume or 1.55% of total Volume Increase compared to yearly average Telkomsel traffic compared to normal days THANK YOU.