2401 (twen´te for´,o, wun) is a landmark number along Taft Avenue. It is the location ID of De La Salle University-, home to outstanding faculty and students, and birthplace of luminaries in business, public service, education, the arts, and science. And 2401 is now the name of the official newsletter of DLSU-Manila, featuring developments and stories of interest about the University. 3 APRIL 2006. VOLUME 37. NUMBER 30. 8 PAGES

CBE faculty Field Notes: members Puro Footnote lend business 4 Lamang sa 3 Kasaysayan expertise ng Pelikulang to GK Pilipino ni Dr. Clodualdo del Mundo, Jr. Alumni, student leaders strengthen network in Kapihang Lasalyano

The Offi ce of Career Services and the them personally and professionally. It also vasio (DLSC GS ’64, LSGH Primus ’68, De La Salle Alumni Association organized aims to solicit specifi c suggestions from AB-BSC ’73); Eduardo Lucero (DLSC the fi fth “Kapihang Lasalyano,” an annual the alumni on student development and GS ’61, HS ’65, AB-BSC ’70); Adriel informal dialogue between distinguished formation. Peña (DLSC GS ’64, LSGH Primus ’68, alumni and select student leaders, on In choosing their career, the alumni COE ’73); Camilo Reyes (BSC ’69); Jose March 10 at the Br. Connon Hall. advised the student leaders to: 1) get a job Tanjuatco (DLSC GS ’64, LSGH Primus The activity was organized to provide they are passionate about; 2) decide with ’68, AB-BSC ’73); Benjamin the current crop of student leaders a venue their values; and 3) make the most of their Uichico (LSGH ’76, MFI); and Cornelio to learn from the alumni guests by draw- Lasallian education by continuing to be Vergara Jr. (DLS GS ’68, LSGH HS ’72, ing sharings from them about aspects of involved in extra curricular activities. DLSU ’77). their student life, which helped developed The roster of La Salle graduates who shared their experiences were Juanito Ger-

International Education Expo 2006 held

The External Linkages Offi ce recently sponsored the Inter- national Education Expo 2006 to cater to the information needs of members of the Lasallian community who are interested to pursue higher education in other countries. With the theme “The Bigger World,” the expo welcomed representatives from the British Council, Canadian Embassy, Edu France, German Embassy, IDP Australia, Japanese Em- bassy, Philippine-American Education Foundation (USA), Taipei Students scout for prospective schools abroad at the International Education Education and Cultural Offi ce (Taiwan), and Trade New Zealand. Expo 2006 They gave orientations to prospective students of their country’s respective educational offerings and programs. Exhibits were also set up at the Central Plaza. Brochures and application forms were distributed during the event. CBE faculty members lend business expertise to GK

All faculty members of the College plan implementa- of Business and Economics (CBE) have tion, and evalu- recently agreed to provide free entre- ate participants’ preneurship training to a Gawad Ka- success during the linga community in Napa, Parañaque. A business set-up Memorandum of Agreement between De phase. La Salle University-Manila and the Gawad A baseline Kalinga Community Foundation, Inc. study will also be (GKCDFI) was signed on March 21 at the conducted to help Don Enrique Yuchengco Hall to formalize track the changes the program. in living conditions Early this year, CBE was invited by and income of the

GKCDFI to assist in the conceptualiza- participants up to From left, Gregorio Monteclaro, Antonio Meloto, tion, development, and implementation of fi ve years from the end of the Br. Armin Luistro FSC, Dr. Carmelita Quebengco, and Dr. Michael Alba a training curriculum in entrepreneurship seminar. This will help determine the im- for members of the GK Napa youth group. pact of the training and other interventions Through the program, trainees are expect- made over a period of time. If the program ed to put together their own business plan is successful, it will be replicated in other that will be presented to a micro-fi nance GK communities. institution, Tekton, for funding. Present during the signing were The workshop will run from March DLSU System President Br. Armin Luistro 20 to June 3. Lecture topics include FSC, Executive Vice President Dr. 1) Legal Requirements in Setting Up a Carmelita Quebengco, CBE Dean Dr. Business; 2) Bookkeeping and Costing; Michael Alba, CBE Vice Dean Rene 3) Introduction to Entrepreneurship; 4) Hapitan, Student Council President Basic Marketing Skills; 5) Basic Manage- Army Padilla, GKCFI Executive Director ment Skills; 6) Cash Flow Management Antonio Meloto, and GKCFI Sector Head and Budgeting; 7) Primer on Banking and Gregorio Monteclaro. Forman and Informal Lending; and 8) This activity is funded by the Univer- Computer Skills/Presentation Skills. sity’s Solidarity Fund. In addition to the lectures, CBE fac- ulty will also provide assistance to the par- ticipants in the preparation of their project feasibility studies, monitor actual business Puro Footnote Lamang sa Kasaysayan ng Pelikulang Pilipino ni Dr. Clodualdo del Mundo, Jr. Ano ang nangyari sa pelikulang Pilipino at bumagsak ito pagkatapos ng makabuluhang produkyon noong dekada ’70 at ’80? Bakit nabulok ang ating pelikula habang namayagpag sa iba’t ibang festival sa buong mundo ang mga cinema mula sa Iran, Taiwan, Tsina, at Korea?

Maraming dahilan – parang sirang noong pumasok sa eksena ang henera- mulusok sa lupa, kundi man sa putik, ang plaka ang paliwanag ng mga taga-indus- syon nina at , pelikulang Pinoy; footnote 2, paminsan- triya at mga kritiko: buwis, Hollywood, noong dekada ’70; hanggang ngayo’y sina minsa’y nakapasok sa ilang international piracy, telebisyon, cable TV, VCD at Brocka pa rin at ang kanilang mga pelikula fi lm festivals dahil sa kuneksyon sa kung DVD, etcetera, etcetera. Hindi kaya ang ang nababanggit kapag ang pambansang sinong festival programmer – dito maaring dahilan ay ang mga fi lmmaker mismo? cinema ang pinag-uusapan, kasabay banggitin ang ilang pangalan, ngunit di ko Ang nangyari sa kasaysayan ng ating ng homage kina Lamberto Avellana at na babanggitin dahil malamang hindi alam pelikula sa kalagitnaan ng dekada ’80 at Gerardo de Leon at ilan pang fi lmmaker ng mga fi lmmaker na ito na sila’y footnote buong dekada ‘90 ay isang kasaysayan ng noong dekada ‘50. Sa madaling salita, ang lamang. Sa katunayan, ang nakapasok footnotes. Walang fi lmmaker na umus- sumunod na henerasyon ay mistulang foot- muli sa Cannes Film Festival, pagkatapos bong na karapat-dapat bigyan ng main note sa kasaysayang ginawa nina Brocka. ng dalawang pelikula ni entry - ang ibig sabihi’y hindi mahalaga Anong mga pelikula mula sa dekada ’90 ( at Batch ’81) na sabay na para talakayin sa katawan ng sanaysay; ang maihahanay sa , Manila by pinalabas sa Directors’ Fortnight noong karagdagang kaalaman lamang, ngunit di Night, Kisapmata, Oro Plata Mata, Tat- 1983, ay ang Babae sa Breakwater ni gaanong mahalaga; kung minsa’y na- long Taóng Walang Diyos, Minsa’y Isang Mario O’Hara, pagkaraan ng mahigit dala- katutuwang banggitin, kaya sa talababa o Gamu-gamo, Burlesk Queen? Mga tala- wang dekada, noong 2003. At si O’Hara footnote na lamang. baba lamang ang sumunod na henerasyon ay kasama rin sa henerasyon ni Brocka! Ilang dekada na ang nakararaan mula – footnote 1, pagkaraan nina Brocka, bu- Kung titingnan naman natin ang mga

FIELD NOTES. What in the world is going on? We ask our faculty members to make sense of what we need to know, understand, and refl ect upon. They agree to share insights and observations about their respective fi elds or special interests. Field Notes serves as a window to different worlds where we all belong. artista ngayon, puro footnote lamang sila kasabay ng bagong teknolohiya, sama- ay kinikilala sa iba’t ibang festival; si sa mga natatanging artista noong panahon samang nagpapakita ng gilas ang bagong Khavn de la Cruz, na isa sa mga masigasig nina Avellana, kina , henerasyon ng mga fi lmmaker. Maram- na fi lmmaker ngayon; at marami pang iba , , Nida ing mga indie ang abalang gumagawa na may passion o masidhing kuneksyon Blanca, , , ng kani-kanilang digital video. Nariyan sa pelikula – Joel Ruiz, Rica Arevalo, , Mario Montenegro, Fernan- si Michiko Yamamoto, ang sumulat Mario Cornejo, Coreen Jimenez, Sigfried do Poe, Jr.; at sa mga artista ng panahon ng Magnifi co at Ang Pagdadalaga ni Sanchez, John Torres, at marami pang iba. nina Brocka – kina , Vilma Maximo Oliveros; si Raymond Lee, na Sa wakas, isang henerasyon ng mga fi lm- Santos, , Rafael “Bembol” isang manunulat din at nagprodyus ng maker na hindi lamang magiging footnote Roco, . Nagkalat Maximo Oliveros; si Mes de Guzman, sa kasaysayan. ang mga artista ngayon; nagkalat ang mga isang kuwentista at fi lmmaker; si Raya footnote. Martin, na ang pelikulang Indio Nacional Ngunit may nangyari at nangyayari pa sa kasaysayan ng pelikula pagkatapos nina Brocka na mahalagang isulat sa kasaysay- an bilang main entry. Ito ang kasaysayan ng mga independent fi lmmaker. Kabilang dito si Raymond Red na ang pelikulang Anino, isang maikling pelikula (sampung minuto ang haba), ay nagwagi ng Palme d’Or sa Cannes Film Festival sa kategory- ang maikling pelikula noong taong 2001. Nariyan din si Lav Diaz, na sinubukang makipagsapalaran sa mainstream hang- gang matauhan at gumagawa ngayon ng mga pelikulang walang pakialam sa mga kumbensyon ng industriya. Ang kanyang mahahabang pelikula – Batang West Side, Ebolusyon, Heremias – ay kinilala sa iba’t ibang international fi lm festival. Marami pang mga bagong fi lmmaker na binaban- dera ang pelikulang Pinoy sa iba’t ibang sulok ng mundo; karamihan sa kanila’y mga independent fi lmmaker ng bagong henerasyon. Sa aking pananaw, pinanganak na ang bagong henerasyon na may karapa- tang sumunod kina Brocka. Ngayon, sa panahon ng digital video, marami pang mga fi lmmaker ng bagong henerasyon ang tumatahak ng kanilang sariling landas sa kasaysayan ng pelikula – at nangyayari ito sa labas ng industriya. Noong dekada ’70, bumulusok ang henerasyon ni Brocka na parang isang malakas na alon at tinubigan ang disyerto ng dekada ’60. Ngayon,

Dr. Clodualdo del Mundo, Jr., chair of the Communication Department, is the screenwriter for the award-wining fi lm Maynila sa Kuko ng Liwanag. In 2005, the fi lm Pepot Artista, his entry to the First Cinemalaya Independent Film Festival, won Best Film and Best Editing. From page 1 URCO honors faculty researchers

The University Research Coordination Offi ce (URCO) last week paid tribute to 104 faculty members who completed their research projects and saw publication of their works in Thom- son Scientifi c (also known as Institute for Scientifi c Information or ISI) journals in SY 2005-2006.

During its Annual Faculty Research and Unbelief, Personal Morals and Social Recognition Program held on March 24 at Conscience Towards a Clearer Picture. the Marilen Gaerlan Conservatory, URCO Seventeen faculty members were also recognized the Civil Engineering named recipients of the ISI publication Department for having the most number incentive. Among the 17 awardees, two of completed projects, as well as the most came from the College of Computer Stud- number of completed projects per faculty ies, two from the College of Education member. The College of Engineering was (CED), four from the College of Engineer- cited for having the most number of com- ing (COE), one from the College of Liberal pleted projects and also the most number Arts (CLA), and eight from the College of of completed projects per faculty member. Science (COS). To underscore the importance of col- The researches conducted by the laborative work among the different disci- faculty were either internally or externally plines, URCO paid tribute to Dr. Raymond funded, or supported by special project Girard Tan of the Chemical Engineering grants. Of the completed projects during the Department and Dr. Dennis Cruz of the SY, 11 came from the College of Business Industrial Engineering Department for and Economics, six from CED, 24 from undertaking the project, “Development of COE, 18 from CLA, and 18 from COS. a Robust Procedure for Network Syn- According to URCO, the University’s thesis in Water and Hydrogen Allocation research expenditure as of February this Problem.” year is estimated at P2.75 million for Dr. Arnold Monera of the Theology internally funded projects, and about and Religious Education Department and P47.35 million pesos for externally funded Dr. Ma. Jesusa Marco of the Behavioral projects. Sciences Department were also recognized for collaborating on the project, “The La- sallian Youth of the De La Salle University System at the Dawn of 21st Century: Belief St. John Baptist de La Salle (30 April 1651- 7 April 1719) Faithful to God’s Will By Brother Gregory Wright FSC

Ellwood P. Cubberley asserted that La forming schoolmasters totally dedicated to devoted his skill to doing the work well so Salle’s “work marked the real beginning teaching and to Christian education…” as to ensure its survival by making neces- of free primary instruction in the vernacu- These accomplishments and all that sary and helpful innovations. His success lar in France.” Kenneth Scott Latourette went with them showed he was aware of here opened the way for him to undertake wrote that “impressed with the paucity the world in which he lived and of the other and different apostolate in which of schools and the need of teachers… needs of religion and the Church at that he could also serve God and his Church. (he) develop an educational method that time. In this situation, perceived by others And when he died on 7 April 1719, he had earned him the title of ‘father of modern such as M. Vincent, he showed himself showed he was a man who served God pedagogy’” while Daniel Henri-Rops ready to respond to these needs. And when faithfully in spite of many diffi culties and said he was… a pedagogue in the noblest he found out that doing so would not be even persecution. and fullest sense of the word…” and easy, generously he accepted what it re- Like John Baptist de La Salle every that “his splendid book, Conduite des quired, bad as well as good, and remained Christian is called by God to do a particu- ecoles, shows him to have been a brilliant faithful to the way on which he had lar task for Him and in His Church. The theorist.” All of this praise fi ts well with embarked. Needing help to accomplish his Founder’s exemplary response to his call the statement in the 1987 Brothers’ Rule, mission, he showed himself a leader who shows each of us the dispositions we can “As he became aware, by God’s grace, of could attract and retain the loyalty of the and should have when answering our call the human and spiritual distress of ‘the disciples who joined him while helping from God. children of the artisans and the poor’, John them to develop as professional Christian Baptist de La Salle devoted himself to educators. Talented and a genius, he freely First Premio Ambahan winners bared

Three third year students of the Col- namely Arellano University, DLS College by parents to educate their children; by lege of Business Economics and three pu- of Saint Benilde, National Teachers Col- lovers in courtship; to welcome strang- pils of the Pundasyon Hanunuo Mangyan lege, Polytechnic University of the Philip- ers; and on occasions “when something School of Bulalacao in Oriental Mindoro pines, and University of the . embarrassing, unpleasant, delicate has to won the top honors in the recently con- Each was encouraged by the organizers of be expressed. cluded 1st Premio Ambahan. the competition to join DLSU-Manila in Sponsored by the Bienvenido N. San- its efforts to raise student’s consciousness tos Creative Writing Center, the Premio of indigenous poetry. Ambahan is a poem writing competition Ambahan is a set of poetic expression that aims to popularize the Ambahan, the with a measured rhyme of seven syllable traditional written and recited poetry of lines. It is a poem of social character used Mindoro’s Hanunuo Mangyan. The contest was open to Lasallians who took up Litera 1 in School Year 2005- 2006 and to Mangyan students in Mind- oro. The on campus award ceremony for Lasallian winners was held on March 26 at the Ariston Estrada Seminar Room, while the awarding for the Mangyan students took place at Calapan, Mindoro on Febru- ary 11. The winners from the University are Ralph Lawrence Manga (BS Interdisci- plinary Business Studies), John Joseph Tamarres (BS Economics and Le- gal Management), and Diana Valencia (BS Advertising and Management). The three won for their poems Paglalaro, Atletang Pilipino, and Piloto, respectively. Meanwhile, the poems of Sed Casid- sid, David Casidsid, and Angelyn Calinog were named the best Ambahan in the orig- inal Mangyan language. Present during the Calapan ceremony were Executive Vice President Dr. Carmelita Quebengco, Mindoro Governor Arnan Panaligan, and BNSCWC Director Malou Jacob. The fi rst DLSU-Manila Premio Ambahan winners The on campus ceremony was attend- ed by representatives of various schools,

is published bi-weekly by the Marketing Communication Offi ce (L-163, intercom 144). Editorial deadline is 3 p.m. Tuesdays. Contributions should include the name, offi ce and signature of the sender. Materials may be edited for clarity or space.

Johannes Leo Badillo ([email protected]), Director; Sheila Bartolome ([email protected]), Editor; Brian Bautista, Ruby Añonuevo-Carlos, Writers; Peter Varona, Art Director; Meneer Marcelo, Graphic Artist; Malou Caluma, Public Relations; Virginia Umacob-Gases, Secretary; Tommy James Laurente, Offi ce Assistant. 2401 may be accessed online through the URL: http://www.dlsu.edu.ph