REPORT 2014 THE UK’S TOP BRANDS ACCORDING TO 18 24s Youth Communications Partner Sponsored by 6 INTRODUCTION 7 METHODOLOGY 8 FINDINGS 10 MEET THE CONTRIBUTORS 16 YOUTH 100 RESULTS 18 ALCOHOLIC DRINKS 20 APPS 22 BEAUTY & PERSONAL CARE SHOW US YOUR BRIEFS 24 CHARITIES & CAMPAIGNS 26 EDUCATION 28 FASHION 30 FAST FOOD & RESTAURANTS 34 GRADUATE EMPLOYERS 36 GROCERY 38 HAIRCARE 40 HOME & STATIONERY 42 INTERNET 44 LIFESTYLE & ENTERTAINMENT 46 LUXURY 48 MEDIA 50 MOBILE & ISPS 52 MONEY & FINANCE 54 ONLINE SHOPPING 56 RETAIL 58 SNACKS & CONFECTIONERY 60 SOFT DRINKS 62 SUPERMARKETS 64 TECHNOLOGY THE YOUTH COMMUNICATIONS AGENCY 66 TRAVEL T: WWW.THINKHOUSE.CO.UK TWITTER.COMTHINKHOUSEUK FACEBOOK.COMLOVETHINKHOUSE 3 Youth 100 A5.indd 1 09/10/2014 11:48 you want to reach The digital student card of young helping hundreds of people each month? retailers drive sales There are endless campaigns we can build together... Talk to us about increasing your student If you want to become a friend of Do Something, conversion by up to 50% say hello @DoSomethingUK or pay us a visit at uk.dosomething.org email
[email protected] or phone 020 3095 1492 vInspired registered charity no. 1113255 Introduction This is the third year of the Youth 100: The UK’s Top Brands According To 18-24s. Already in its short life this research has Talking about the appeal of the Youth 100 grown to become a must-read among recently, one marketer said: “All brands marketers interested in the youth audience. are self-obsessed! They’re desperate to INTRODUCTIONIt has brought insight and raised eyebrows.