mogul
Mogul Studios | White Paper V0.9 Mogul Studios | White Paper V0.9
MOGUL STUDIOS Liquid Film Financing
White Paper v0.9 [email protected]
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Disclaimer
The introduction and description of the basic condition of the project in this document is an invitation to the general public. It is not and cannot be regarded as an investment or declaration of commitment to any specific or unspecified subject. It is neither nor can it be considered as a specific team’s project. It’s not a commitment nor a guarantee. The Mogul team reserves all rights to modify, delete, add, abrogate, and interpret related behaviors of this document.
Those who have the intention to participate, invest, and cooperate in this project must clearly understand the full risks of this project. Participants shall enter into a written cooperation agreement for participation in this project. The cooperation agreement shall clearly and completely indicate the cooperation, participation or investment. Participants should indicate in written or verbal form that they have fully understood and accepted all the risks that the project has generated or may have, and take corresponding responsibility.
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Mogul will also help optimize the film funding and production process Executive by enhancing financial transparency at every level. No longer will it be possible for filmmakers to hide exorbitant expenses behind the black Summary box of “Hollywood accounting.” Now, investors can ensure things are The movie business has always been done right, with their interests as about making dreams come true -- investors and film fans are always not just the dreams of viewers in considered first. search of action and romance, but the dreams of the people creating those Mogul is powered by a revolutionary adventures as well. The movie business new Token Model that makes us the is supposed to be a place where a world’s first company to provide a dreamer can find success at any moment, plausible path to profitable film and where inspiration can collide with production in perpetuity. opportunity to bring incredible ideas Under our model, there’s no end to life. to the amazing films we could make. Mogul Studios is a democratized Together. film investment platform designed to make movie-making exciting and creative once again. It will open the movie business to a wider array of people than ever, and put that collective passion to use improving the selection of films for funding and production. With Mogul, any investor can participate in and recoup profit from Hollywood-scale filmmaking without the need for Hollywood connections to get a foot in the door. And since Mogul is committed to making the movie business fun and rewarding again, investors will also have access to exclusive perks and incentives such as production updates, behind-the-scenes set visits, memorabilia, minor on- screen roles, and more. mogul mogulstudios.com | 4 Mogul Studios | White Paper V0.9
Furthermore, Hollywood studios have significant advantage over typical The Villain investors due to having access to large and cheap sources of capital, the ability to spread risk over a diversified and vertically integrated The Old Guard platform. Producers have an incentive “Where did all the money go?” to work with the studio system, regardless of whether it is the best It’s a common question among early fit for the project. film investors, but one they quickly learn to stop asking. Though it’s As a result, investors that do reasonable to wonder what happened to manage to get access into Hollywood millions in gross income, traditional film finance are left with poor film funding and production processes transparency and a misalignment with have never seemed to produce a truly their interests. The system is then satisfying answer given the weak defined by a lack of artistic control regulatory framework. as well as poor financial returns.
Investors and content consumers with an eye for quality should to be able to make a killing in an industry that regularly rakes in dozens of times the budget of a particular film, and they ought to be able to have fun while doing it.
Instead, the scourge of “Hollywood accounting” often leads to large sums of money being either squandered away or misappropriated by the select few with insider access and control. Behind this barrier, film production and distribution have become seemingly bottomless money-pits riddled with horror stories of how investors left poorer than they should have. mogul mogulstudios.com | 5 Mogul Studios | White Paper V0.9
Mogul also democratizes the film selection process, helping to stave The Hero off overly conservative or self-same choices by insulated studio executives and putting artists and film fans first. Screenwriters can receive multiple The Power of the times the industry-standard share of profits in exchange for their hard Crowd work, helping to bring in better quality scripts. And with our Panel of Mogul is a platform created industry experts vetting all proposals specifically to fix the film industry. before voting begins, investors can Its combination of democratic input be sure that any film they select for from investors, unprecedented artistic merit always also has a access to film productions, and a realistic path to profit. revolutionary new token model make it uniquely well suited to achieve that It’s time for something that gives goal. By investing in Mogul Studios, the people who love film investors not only recoup significant more control over the profits, they also help reclaim companies that make the dream that once was the movie films -- and that business. solution begins with an understanding of Mogul uses an industry-first the larger film business- and token model to power ecosystem its blockchain-based platform, that is allowing investors to retain the set to be liquidity of their investment, check upended by on a production’s spending as it Mogul. progresses, and receive ongoing dividend payments from films already released. Mogul is the first film funding platform to introduce real accountability for a production’s spending -- and thus, the first to incentivize lowered overall spending, in the long term. mogul mogulstudios.com | 6 Mogul Studios | White Paper V0.9
Transparency: Artists can be fickle, leaving it to the production company Why to ensure that a project will actually get finished. With the Mogul model, investors have the ability to check up on how a project’s spending actually Blockchain went, and to avoid repeating financial mistakes that unnecessarily drain The beauty of blockchain tech in budgets. Mogul allows investors to the context of film is that the most better curate teams than prior models, important strengths of blockchain are slowly reforming the industry toward also the most important weaknesses frugality over the traditional excess. of legacy movie funding. The movie When profits come in, investors can industry needs specifically the view their income within their Mogul abilities blockchain can provide, and dashboard, and decide what to do with with Mogul’s revolutionary Continuous it from there.. Organization model (detailed below), Mogul can continue to raise funds and Liquidity: The MOGL Token is a produce new films on an ongoing basis. liquid asset that allows investors both direct redemption and trading via Democratization: With Mogul, any secondary markets. This gives Mogul accredited investor can invest in investors more freedom and security in both “indie” and Hollywood-level film their investment. production. There are no gatekeepers, nobody to have known since childhood, and nobody to have met at an Ivy League university. Our diverse base of investors will also make a real contribution to the future of film by helping to decide which films receive funding through the Mogul platform.
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The Token Model What Makes Mogul’s revolutionary new token model makes us the world’s first Continuous Organization, meaning that Mogul is the first tokenized film studio Mogul with a clear vision of how to make film production profitable for everyone involved while still generating Different the funds for film production in perpetuity. Our token model allows us to provide total liquidity to investors without endangering Mogul’s Financial Returns solvency as a fund or a production company. Additional details below. Investment in the Mogul film fund entitles the investor to dividend payments as Mogul-funded films earn Rewards and Incentives a profit and capital appreciation as Mogul tokens become more valuable. Mogul will offer a selection of Mogul investors will have access to rewards for investors, including on- liquidity through redemptions and set tours and more. Additional details trading on secondary marketplaces. below. Additional details on the Mogul business model are below.
The Mogul Showcase
Mogul will provide a Showcase where any Mogul investor may use non- fungible MOVIE Tokens to cast votes in favor of funding a particular project. At the end of the voting round, the film proposal with the most support receives the funding it requires, and a new round of voting can begin. Additional details on film selection and the investor voting process can be found below. mogul mogulstudios.com | 8 Mogul Studios | White Paper V0.9
then choose without stress from within this selection of possible The Voting investments. A prospectus with financial planning will be available for all films under consideration for funding, along with a concept Process trailer designed to give investors a more qualitative understanding of a Investors may expend single-use, project. non-fungible MOVIE Tokens within the Mogul Studios platform that signify a Once the Panel has approved a vote for the film to be funded through selection of 3-5 films, investors Mogul. The process of selecting these will be given 14 days to peruse the films will follow a general three-step choices, determine their favorite, funnel: and cast their votes by depositing non-fungible MOVIE Tokens into the 1. Mogul collects film project appropriate wallet. The film that submissions receives the most votes at the end of the voting period receives all of its 2. Panel curates submissions to required funding. a list of ‘commercially viable’ Films that are not selected candidates through voting may be held over for consideration in further rounds of 3. Investors choose between a voting. selection of Panel-approved films to be funded MOVIE Token The curation process will be handled by Mogul’s Selection Panel, which is For every MOGL Token minted (in composed of industry experts from response to an investment or income both the film and financial worlds. from a Mogul-funded film), Mogul will This panel will conduct due diligence mint and provide the appropriate on each project and select those not investors with 10 MOVIE Tokens. These just for artistic merit but also for tokens are the voting unit on the budget guidelines and commercial Mogul platform, and will be deposited viability. The only projects that will during film selection to indicate be eligible to receive votes are those support for a film’s production. which the Panel has deemed likely to Mogul will count these votes using a succeed, if funded. unique Quadratic Voting (“QV”) system With this in mind, investors may which has two advantages over simple mogul mogulstudios.com | 9 Mogul Studios | White Paper V0.9
plural voting or proportional/semi- proportional representation systems. First, voters may express how strongly they feel about a certain project by supporting it with more MOVIE Token votes. Second, voters hold a finite number of MOVIE Tokens and the cost of each vote increases according to a simple formula: the cost to cast a certain number of votes is equal to the number of votes an individual wishes to cast, squared. For example 1 vote = 1 MOVIE token but 3 votes = 9 MOVIE tokens.
With the structure detailed above, the quadratic voting process is more democratic, in that the largest Mogul token holders aren’t able to skew the vote in their favor without spending disproportionately more MOVIE Tokens.
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with insider status in the movie and television business. Incentives are Rewards non-refundable and delivered only if a film receives funding through Mogul.
Incentives could include, but are and not limited to: - Special credit or ‘thanks’ in film Incentives credits - Behind-the-scenes blog and/or vlog Mogul will give token holders content unprecedented access to rewards and incentives related to movies Mogul - Ongoing, personalized updates on funds. Using our non-fungible MOVIE production status tokens investors are able to bid for - Cast pictures and/or autographs rewards and incentives in a Uniform auction. This is where the winning - Memorabilia bid(s) only pay the lowest winning bid. For example if there are 100 - On-set visits during production bidders for a day on the set of the next Jurassic Park but only space for - Meetings with stars or production 10 to go on-set the 10 highest bidders crew would pay the 10th highest bid. - Minor on-screen appearance in the The exact rewards and incentives film itself will be dictated in advance by each project and featured in the Mogul Showcase along with any current voting opportunities. These perks will be exclusive to Mogul, those that are currently only available to people
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including at least one individual within each of the following The Panel of categories: - Producer Experts - Director
The Mogul model is dependent on - Screenwriter the continued, reliable selection of - Distributor/studio executive quality films with a good chance of returning meaningful profits. In this - Entertainment lawyer spirit, Mogul will allocate significant funds to maintaining a Selection Panel - Accountant/expert in film finance that spans both artistic and financial forms of expertise. All Panel members will cast a The Mogul Selection Panel will binary yes-no vote with respect to a always consist of a [6] member panel, particular film project. Any film that whose skills and experience contribute receives 100% of the votes (6 of 6 the insight needed to reliably select favorable votes) will be added to the winning, artistically worthwhile films list for voting during the next round without the risk of “vanity” projects of investor selection. and self-interest driving decisions. A Each round of voting will begin film will only be included in a Mogul when all three or more projects have vote, eligible to receive support from received Panel approval, the Mogul investors if it has received a passing fund contains more tokenized fiat value grade from all 6 of 6 panel members. than any one of the films require The Mogul Selection Panel will (including contingency fund). consist of leading professionals in the film and/or television industry with a proven track-record of success
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Film Market Sizing
Mogul is a continuous organization for film financing and production that will gather high quality content and produce for distribution. In this sense we define the Total Addressable Market (“TAM”)1 as the global theatrical and home entertainment consumer market. This accounts for roughy US$88.4 billion in spending.
1 Motion Picture Association of America, THEME report (2017). MPAA estimate the global box office of all films released in 2017 reached US$40.6 billion and that the home entertainment consumer spending for content
released released globally reached US$47.8. mogul mogulstudios.com | 13 Mogul Studios | White Paper V0.9
When it comes to the Serviceable The Serviceable Obtainable Market Available Market (“SAM”) we looked at (“SOM”) is a representation of how the theatrical and home entertainment much of this wealth Mogul will be able market from a different perspective, to capture. It can be calculated using calculating the global disposable the project’s SAM and subtracting the capital of production companies2. We global major studios3. The serviceable calculate that the SAM for Mogul is obtainable market for Mogul is around US$25.7 billion. approximately US$18.8 billion.
2 LUCINI, Benedetta A. Analyzing the ROI of independently financed films (2010). Recode, Netflix spends more on content than anyone else (2018). In order to calculate the SAM for the theatrical market we calculated
the revenue waterfall for production companies, taking into account: the percentage the exhibitors retain, the fees from distributors and the sales agent commissions. As a result we calculate the theatrical marker SAM is
US$13.5b. On the other hand to calculate the home entertainment market we gather information on how much the majors players on pay tv and online subscription are spending to buy content, the resulting calculation
for home entertainment SAM is US$12.2b. See the appendix for more on the calculation.
3 The Hollywood Reporter, Where streamers get their original content (2017). The Numbers®, Movie Report (2017). In the theatrical market we believe that the productions that are not under the Big 6 (six major studios
explained latter in this section), are obtainable, that is, those productions that the major studios do not produce themselves. For the home entertainment space we believe that the obtainable market are all the produc-
tions from our SAM subtracted those productions that they produce themselves with their own studios. See the appendix for more on the calculation. mogul mogulstudios.com | 14 Mogul Studios | White Paper V0.9
Crowdfunding Market Independent filmmakers have always had to pursue financing from a number of supporters, but in recent years the rise of online crowdfunding has Trends made this much easier. IndieGoGo and Kickstarter are the largest platforms, followed by a large assortment of Non-blockchain smaller sites. The appeal for these platforms is that filmmakers receive Market 100% of the net income and create a loyal fanbase prior to a film’s release. “The Big Six”
The major studios, commonly referred Digital home entertainment to as the “Big Six,” are Disney, Fox, market Warner Bros, Paramount, Universal, and Sony. These studios collectively The market for video on demand command up to 85% of the market. (VOD) has expanded rapidly in recent Recently, there has been a shift years, with competitors like Netflix in strategy with companies like dominating the market -- and, Disney announcing their own in-house with billions of dollars per year streaming services, making them direct in original content development, competitors to the likes of Netflix and dominating the headlines as well. Amazon Prime. This shows two important The VOD market is divided into trends: Subscription video on demand (“SVOD”), Transactional video on demand (“TVOD”) 1. Companies increasingly want to and Advertisement video on demand own their own content outright. (AVOD). As stated, Netflix and Amazon are 2. Companies increasingly want prominent examples of SVOD providers, their own closed-off distribution collecting a monthly fee in return for platform where their consumers unlimited viewing rights. SVOD is an bypass traditional consumption enormous market; Netflix alone matched the gross income of the entire North and get content direct from the American theatrical film market, in creator. 2017.
TVOD platforms are based on singular mogul mogulstudios.com | 15 Mogul Studios | White Paper V0.9
purchases, like the iTunes Store and Digital Rights Management cable television VOD services. These tend to offer more recently released (“DRM”) content than SVOD platforms, but they DRM systems are technologies that also frequently time-lock purchases so limit access to copyrighted material buyers only have temporary access or a to only those who have purchased valid limited number of views. access to that material. A blockchain AVOD providers are those that system can easily store the required thrive primarily by monetizing views information to ensure users have themselves, the most prominent example access to the products they have being YouTube. It’s notable that while purchased. Sony has created their this can be a successful model, even own blockchain DRM system and argues YouTube itself is incorporating an their approach could manage rights SVOD aspect to its business model. to movies, television, video, music, audio, and more. Blockchain Market Product-Market Fit Blockchain video on demand Mogul Studios offers an all-new avenue into film production and (“BVOD”) funding, using a revolutionary new token model that has finally solved BVOD is a blockchain technology the problem of how to produce ongoing based video on demand platform that profits from a distributed film fund. aims to solve one the industry’s The newness of the concept means biggest problems – the lack of that Mogul will touch on a number of trust and transparency in regards diverse market segments. to royalty reporting and invoicing. It employs a so-called “trustless” Mogul offers investing in a model, with all the data inside the blockchain security token, making it blockchain transparent and verifiable a direct competitor to more typical and every transaction stored on the investment funds. We will disburse distributed public ledger. Every dividends to investors on a pro rata content provider is a participant in a basis, providing a real advantage blockchain network and has direct and to investors in the form of token immediate access to incorruptible and liquidity. These MOGL Tokens represent transparent transaction data. Revenue an attractive ongoing investment, payments are executed in tradable since the Continuous Organization cryptocurrency in a decentralized model will provide value both from manner from the end user to the rights direct profits and token appreciation holder. over the lifetime of the service. The most foreseeable challenge to mogul mogulstudios.com | 16 Mogul Studios | White Paper V0.9
this aspect of the business stems from the fact that investors must be accredited, limiting the available Competitor market and informing the Mogul marketing strategy. These investors are also involved in Analysis the film selection process via Mogul’s unique investor voting system. This not only gives investors a unique personal incentive to choose Mogul Non-blockchain over a competitor, but also makes them into de-facto boosters for any funded Competitors film they supported. Mogul will also - Major Film Studios: Large film studios offer token-based bidding on unique typically own several production perks like set visits and minor extra companies and can leverage cheap parts. The primary challenge presented access capital and distribution by this aspect of the Mogul model is agreements to minimize risk. Major the possibility of poor decision- studios are in the best position in making by the crowd -- which is why the theatrical market value chain, Mogul is so focused on assembling but are under increasing pressure the best possible Panel of Experts, from new major content producers to act as a backstop against this like Netflix and Amazon. possibility.
By working through the Mogul Studios - Film Development Hedge Funds: Hedge system, artists and creative team funds have invested heavily in the members receive greater compensation film industry, usually through a for their important work while slate financing model. These methods retaining a much higher-than-average help ensure that investors are proportion of the final film rights. diversified across many studio films. This helps to ensure that Mogul will These funds exemplify the old style have a constant supply of strong of Hollywood production that Mogul projects, since writers and other aims to disrupt. project leaders will tend to pick the side with the greatest income - Independent Film Studios: Smaller potential. And with the ability to studios have smaller budgets and make a pitch directly to investors, usually go through limited releases artists can hope to successfully fund once in the distribution stage. a much wider array of content types Independents finance films through a than would ever get a green light parent company, partners, or private through the studio system. investors. mogul mogulstudios.com | 17 Mogul Studios | White Paper V0.9
- Kickstarter: The largest an ecosystem of partner companies crowdfunding platform, Kickstarter that will diversify investments and allows users to fund movie projects collect dividends. and gain incrementally more perks and rewards for increasing levels - MovieCoin: A Canadian corporation of donation. No equity given, and that will operate in content all funds are returned if funding production, financing, business goal is not reached. and consumer services, technology development and licensing. - MovieFund: MovieFund is an investment platform for Hollywood-produced - SingularDTV: SingularDTV is a movies, connecting investors with blockchain-based studio aimed at producers, directors, and agents. rights-management, film funding, The platform allows investors and peer-to-peer distribution. to participate in film finance in SingularDTV’s platform allows exchange for equity. It does not artists and creators to manage offer a security token. projects from development to distribution. They have TOKIT token that allows content creators to Blockchain tokenize their projects to place on the platform. Competitors
- CryptoFlix: A blockchain-based film Five Forces Analysis streaming and investment platform in which token holders are able to The industry’s most established stream films, view exclusive paid players have traditionally locked content, and invest in film projects. up the supply of new, promising Their target audience is in less projects, but Mogul features a number developed, highly populated and, of features that will entice talent underbanked countries. CryptoFlix to seek funding through Mogul, first. offers a utility token that would Top-quality projects will be in ample be used to access the platform and supply due to a meaningful financial offers no dividends or equity in incentive to grant Mogul right of first projects. refusal.
- Gramarye Media: Is a new blockchain- We break down the competition with based film studio that wants to reference to the classical Five Forces raise money through a security that threaten innovative new business token offering. It aims to create ideas. mogul mogulstudios.com | 18 Mogul Studios | White Paper V0.9
- Competition - Threat level - - Buyers - Threat level - Moderate: Moderate: Competitor production In the film industry, buyers are companies number in the thousands distributors with global networks and already enjoy standing for marketing and eventual release. relationships with studios and OTT As the traditional gatekeepers to companies like Netflix. They do not, the industry, they hold significant however, typically secure exclusive legacy power, but they must now also production deals with these compete for high-quality exclusive partners, leaving the way open for content; as demand for digital home disruptors like Mogul to enter the entertainment increases, power is space with innovative new ideas. shifting toward producers.
- New Entrants - Threat level - - Suppliers: Threat level - Low: In Moderate: A growing number of the film industry, suppliers are the companies are developing blockchain content owners. Mogul is specifically applications for the entertainment designed to appeal to this group as industry. Most of these are aimed powerfully as possible. exclusively at the VOD market, which limits their profitability when competing with established streaming services.
- Substitutes - Threat level - Low: Wealthy investors have a lot of choice when it comes to typical investments. The film industry, on the other hand, is all about who you know. Currently, the substitutes to Mogul offer little or no transparency, choice, or liquidity of investment. There is no direct substitute to Mogu’s unique form of investment, in this asset class.
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invested capital is recouped through a variety of avenues including earnings The Mogul from distribution through various mediums (theatrical, streaming, VOD), exploitation of film rights, tax incentives, merchandising, and product Business placement. The chart below shows a rough outline of the flow of funding. Model
Mogul is a profitable venture only when we produce profitable films -- and thus, only when the Fund’s investors see substantial returns via dividends and increased token value. The fund’s
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Select Business Talent-focused rights management
Model Features Mogul will always retain a controlling share of rights for all developed films. Rights for the project Profit and dividends begin with 5% for screenwriters, Mogul Inc. earns profit in two ways. selling further rights on an ad-hoc The first is from direct investment, basis. These film rights are liquid and the purchase of new MOGL Tokens. assets that can be sold up to a Mogul also recoups a portion of all maximum of 49%. movie profits before handing out dividends to investors. This ensures Concept trailers and the Mogul that the studio can continue to produce films even during development Showcase periods with few active film releases. Mogul may also sell partial film rights Mogul will produce short concept to recoup profit, but will never sell a trailers for each project that controlling interest in any film. receives approval from the j. These will help investors appraise scripts qualitatively, and decide where to Attracting new film projects cast their votes. After a film has been selected for production, the Mogul will get new potential film film’s trailer acts as early marketing projects from various sources, material to drum up outside support. including projects developed or created internally. Projects will come to Mogul from industry relationships, other lenders, or agency partners that assist in “packaging” of independent films.
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back tokens. Mogul uses a publicly visible formula, the Buy Formula, to The Mogul generate a dynamic token price based on an investors proposed investment and the number of MOGL Tokens in circulation at the time. The number of Token Model tokens in circulation is calculated as the total number of tokens that have been minted (from investments The World’s First and dividends) minus the numbers that have been burned (from investor Continuous redemptions). A Sell Formula is also used Organization to derive a price for investor redemptions, and always produces a The Mogul platform is powered by lower value than the Buy Formula at a an all-new token model that makes us given time. The ratio of the Buy Price the world’s first truly Continuous to the Sell Price will change over Organization. With this model, we can the lifetime of Mogul Studios, but provide the liquidity and stable value liquidity for investors will remain growth that investors desire while steady throughout. allowing ongoing fundraising for film development. This token model is the In a Continuous Organization, new secret sauce that will let us upend MOGL Tokens are minted every time the legacy film business; it’s never the fund receives new investment, been done, but we believe that as a which increases supply and directly Continuous Organization we can remake increases MOGL Token’s calculated Buy the film industry to be more profitable, Price. Conversely, when investors more open, and more rewarding than redeem MOGL Tokens, the DAT ever before. automatically burns them to reduce supply and lower token value via the A Continuous Organization is a opposite process. blockchain service that maintains a smart contract called a Decentralized Autonomous Trust (“DAT”). The DAT reserves a predefined amount of a service’s overall funds raised, providing ongoing liquidity and ensuring that Mogul will always be able to redeem investments by buying mogul mogulstudios.com | 22 Mogul Studios | White Paper V0.9
time. This reflects the nature of early This means that Mogul can continue investment as a bet on the future of to raise film development funds over the platform, and the need for greater time, increasing token supply only investor access to liquidity as time with new investment. A portion of goes on. each new investment goes to Mogul Studios development funds, and a Since a Continuous Organization portion is reserved in the DAT for mints new tokens upon receipt of new liquidity. Related to the Buy and funds, the collection of profit also Sell Formulae, this ratio will change leads to additional MOGL Token supply over the lifetime of Mogul Studios, and added value. When Mogul Studios with a greater proportion of new films produce a profit, investors investments going to the DAT over receive dividends from these profits mogul mogulstudios.com | 23 Mogul Studios | White Paper V0.9
in MOGL Token, on a pro rata basis. When the DAT is created, Mogul This allows profits from film releases Inc, will pre-mint 10,000,000 MOGL to automatically increase the number Tokens. These tokens will be used to and value of MOGL Token. The fiat value incentivize the Mogul team, advisors, of the dividend is invested 100% in and community. They will be locked for the DAT. If investors choose to redeem one year, and then will vest equally their tokens for the fiat currency every quarter over the next 24 months. in the DAT, they are burned and the This ensures that MOGL holders have value of MOGL Token is reduced by the an interest in continued platform corresponding amount. viability and the tokens can’t be sold immediately putting pressure on the In this system, long-term token DAT reserve. holding is advantageous to investors due to our dividend bonus mechanism, which adds to held MOGL Tokens a 1% dividend bonus each month that the token are held, to a maximum of 20%.
MOGL Token will also be tradable between users on secondary markets that are not bound by the Buy and Sell Formulae for value.
The Buy Process Value Increase
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This has become one of the defining narratives informing Mogul’s business The plan. We will find the projects that have fallen between the cracks of the traditional studio system, and use their appeal to generate interest. “Deadpool Mogul is committed to drumming up early support for films, in particular by releasing concept trailers in Effect” advance of the start of a film’s production.
For more than 11 years, Ryan The beauty of the Deadpool Effect is Reynolds tried to convince studios to that it reinforces Mogul’s primary take a chance on a film version of the theme: wider public involvement in film satirical comic book classic, Deadpool production (the power of the crowd). -- but for all his star power, he For our investors, this means a lack never got the job done on his own. of gatekeepers -- but for the public, In the end, the only reason Deadpool it can mean playing a vital role in got made is that Reynolds eventually film’s success even before that film has decided to enlist the power of the entered production. crowd.
Fans demanded that the studios move forward with what they believed was a project in good standing, but the reality is that Reynolds and co. executed a brilliant viral marketing campaign that included strategically leaked footage and a self-funded teaser trailer. The team drummed up so much popular enthusiasm that Reynolds eventually explained the situation like this:
How did we get here? You guys, the internet, fans, you guys “made the studio do this. You bent their arms behind their backs, twisted their frigging necks, and here we are." mogul mogulstudios.com | 25 Mogul Studios | White Paper V0.9
Openness Advantages Anyone can invest with Mogul, whether or not they know someone in of Mogul the “biz.” Transparency Profit Reported production costs can be used as a guide to reward good By focusing on efficiency and behavior and punish bad via future transparency, Mogul can offer strong voting decisions. Investors can now returns relative to conventional film reward frugality, over time. studios. Democratization Control Films produced will be reflective of By controlling how a film project the will of the actual investors. is financed, Mogul can optimize the returns for investors without having to give up equity just to get the film Rewards and Incentives made. Investors in Mogul projects are eligible to receive unique rewards Liquidity that keep them connected to the films they’re helping to create. The ability to trade MOGL tokens on the secondary market or redeem MOGL Tokens lets investors buy in with peace of mind.
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The Mogul Cast and Crew
Mogul is building a team of experts in film production and fund management. This team leads the platform with vision focused on the disruption of the status quo in film. It has a mission to improve not only the business but also the art of film, and to open that revitalized industry to a whole new breadth of people.
Mogul Studios Team
Kevin Hobbs CEO
Kevin is the CEO of Vanbex Group, Co-Founder of Vanbex Ventures and Etherparty. He brings over a decade of management experience to the Firm. Kevin is considered a thought leader in the blockchain industry, having advised and launched multiple projects dating back to 2013.
Drew Currah Business Development Manager
Drew has over 8 years of international work experience centered on developing and improving online business. His strengths lie in business strategy, financial analysis and taking new ventures from ideation to commercialization. Drew discovered blockchain and cryptocurrencies in 2013 and has since become an expert in token economics and blockchain business model design. mogul mogulstudios.com | 27 Mogul Studios | White Paper V0.9
Mogul Studios Team
Gabriel Dantas Business Analyst Manager
Gabriel Dantas has more than 5 years experience in management consulting for technology projects. Gabriel is a data- driven professional with comprehensive know-how in corporate strategy, business analysis and research, having supported companies and government agencies in multiple countries. He had worked on a wide array of projects including business planning, financial modeling, product strategy and corporate training.
Payam Moghimi Blockchain Market Research & Analysis
Payam is a veteran market research and analysis professional with over 4 years of analytical experience developed through several projects. His professional experience journey is spread across several industries including the medical, entertainment, and currently the blockchain industry. Payam has created several comprehensive market research reports that have transformed findings into impactful business recommendations. Payam is passionate about linking disruptive solutions to gaps found in current markets, especially through blockchain.
Advisors Gorav Seth Samuel Hari Advisor Advisor mogul mogulstudios.com | 28 Mogul Studios | White Paper V0.9
FIN
Mogul Studios is an ambitious project built on a world-first token model, but it has the potential to revolutionize one of the major industries most ripe for disruption. It can make investment in film as creatively rewarding as it ought to be, and it can bring back both fun and profit to an industry that used to have both, in spades.
Our goal is to be as disruptive as possible without taking any undue risks with the viability of the platform, and we believe that the token- and business models laid out above have the potential to achieve that.
Come join us and be a part of something truly revolutionary, something that brings art back into the hands of artists, and which represents a sound financial investment at the same time.
With Mogul, we can create the films we all want to see, and we can do it together -- the way the industry was always meant to be.
mogul mogulstudios.com | 29 Mogul Studios | White Paper V0.9
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www.mogulstudios.com
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