Creating a Screencast for Distance Library Services: A Pilot Project

by Anne]. Haynes & Jennifer Laherty

creencasts are recordings of a video of screen ac­ available. We also offer reference services at a distance tivities, including mouse movements and clicks. through the "Ask a Librarian" services via e-mail, An audio commentary can be added to the video instant messaging, and a toll-free phone number. to explain the process"(Peterson, 2007, p. 3). The latest frontier of services to be explored for dis­ The Project tance library users to be explored, however, is that of library instruction, or information literacy. It is, for One of the greatest challenges facing distance students, technical reasons, the most challenging of our services or students taking courses away from campus, is locat­ to make available completely online. Library instruc­ ing and learning how to use online library resources tion has been integrated into online and televised dis­ and services. In an effort to assist Indiana University, tance courses for some time. Librarians have become Bloomington (IUB) distance students, a pilot project "embedded" into their institutional courseware when was initiated at the IUB Libraries Reference Depart­ that is practical, but that is not always done. The ques­ ment in 2008. This project developed a short screencast tion then is: How can we make instruction available to and incorporated it into the Distance Education (DE) individual students, 24/7, on the Libraries' Web site? library services Web page, page 47 (Figure. 1). The goal Increasingly, this is being done in libraries by posting was to instruct distance students in getting started us­ videos so that a student can simply click on a link and ing the Libraries' resources. The screencast is meant to watch a brief tutorial on a specific topic. This is what supplement what is already explained on the Web site, we intended with our screencast project. and it is one more way for people who are more visu­ ally-oriented learners to access the information. The Research tells us that few people are aware that their li­ screencast we created provides basic information for braries have online books and journals (De Rosa, 2005, becoming a distance library user. Conclusion section) and that even many college stu­ dents are not aware of what is available on their librar­ The Need ies' Web sites (DeRosa, 2006, Conclusion section). Even if they use their libraries' Web sites, they may need The Association of College and Research Libraries' help in navigating them to discover the many possibili­ (ACRL) Standards for Distance Learning Library Ser­ ties available to them. Instructors also need to be made vices state that: "Academic libraries must ... meet the .aware that their distance students have library resourc­ information and research needs of all [their] constitu­ es they can access easily. Instructors of distance courses ents, wherever they may be" (Association of College at IUB who do not use online courseware have told us & Research Libraries, 2008, Executive Summary, para. the reason they have not given assignments that re­ 1). The IUB Libraries uphold the responsibility of quire use of the library is that they did not realize how providing library resources in support of courses and easy it was for their students to access its resources and research, even when students are living elsewhere in services. When shown our screencast, an instructor in Indiana, in other states or abroad. Most of our data­ the School of Continuing Studies said she was thrilled bases are available online on and off campus to IUB about its potential for helping her students. students, faculty and staff by password authentication. Some statewide networks also provide databases to The prevalence of videos on YouTube and other freely their citizens through public or state libraries. Indiana's available Web sites has shown us how effective short INSPIRE databases are one such example. For many videos can be in demonstrating a technique, prod­ years, IUB distance students have had document and uct, or navigation of a Web site. Librarians are being book delivery services available through our Libraries, creative in offering very short (one- to three-minute) and these services have become even more seamless, videos or interactive tutorials on Web sites to make with scanning and electronic delivery increasingly libraries much more accessible (Oud, 2009). Indiana Libraries, Vol. 28, Number 3 44 How We Did It it. If a more polished, formal video is desired, (bttp://www.adobe.com/products/captivate/ We worked with another staff member in the Reference ?promoid=DIDVX) will allow editing. Department and some colleagues in our Libraries' IT department to create an introductory screencast dem­ The file size we generated was considered too large to onstrating how a new student can register as a distance be streamed over the Web by our Web content support library user and begin to use our library services. Anne staff. It was 45MB and they preferred a file size around attended a workshop on making screencasts, presented lOMB, which would be optimal for streaming over the by IUB's Teaching and Leaming Technologies Center Internet for users on a dial-up system. We also were not (TLTC). In the workshop, CamStudio OPEN SOURCE aware at the time of Camstudio's ability to record the software (http://camstudio.org) was demonstrated by file in the Adobe Flash format, .. Instead, Camstu­ a business professor who had used it successfully in dio produced an .avi file that we were having difficulty his classes to have the students create short videos. playing on a variety of free media players. We needed . CamStudio OPEN SOURCE is freeware, and it was to investigate a way to compress the file size and then expedient to use freeware since our library had not yet migrate the file type to something more widely accept­ purchased Studio, the full-blown version of ed by media players. We tried MediaCoder, version that software. To prove the usefulness of screencasting 0.7.0.4399 (http://mediacoder.sourceforge.net/), a we decided to create a pilot video to demon­ online tool to accomplish this task, but did so without strate. A TLTC consultant initially helped us learn how success. We sought the expertise of university-level me­ to use CamStudio (version 2.0). dia support staff who used a licensed program called Agility, version 2G from Anystream (http://www. A few simple tools were required to complete this proj­ anystream.com/). They also recommended another ect. We installed CamStudio on a computer in a small licensed software program called Sorensen Squeeze by room with a door to keep external noise out. We used Sorensen Media (http://www.sorensonmedia.com/). headphones with an attached microphone for record­ The file was compressed to about 6MB and converted ing voice. Speakers were necessary to play back the to a .mov file, which can be accessed using QuickTime. recording. QuickTime (see Appendix 1) was needed Since these events, a good article has been written by to view the screencast. For those who would like to Adam Pash comparing media converters (Pash, 2008). try this, we've included the hardware and software For a list of free online media players, see Appendix 3. requirements (Appendix 1) and the settings we used in CamStudio (Appendix 2). We placed the file in the Libraries' Web content man­ agement system with a link from the DE Library Anne wrote a script for the screencast and asked one Services Web site. We made the screencast file available of our instruction librarians to review it and advise us on a Web page using embedded HTML code so that as someone who provides instruction mainly to those the video would launch when the page was viewed if new to the library. Our tendency was to be thorough the users had Quicktime installed on their machine. and detailed in the script, and the original script was For users who do not have Quicktime installed on their about five minutes long. Our colleague recommended machines, we point them to where they can download shortening it to three minutes or less, as it is more ef­ the software. We also included a text file of the script fective in keeping a person's interest to have several on this Web site. short screencasts than one that is too long. This was a surprise to us until we started looking at other, similar At Indiana University, faculty have two additional library screencasts and consulted the library literature options for publishing screencasts, podcasts (digital on this subject. We found that the more effective ones recordings using audio but not video), and the like: JU were generally very short, often created in series. We on iTunes U (http://itunes.iu.edu/) and IU's own podcast cut ours down to about two minutes. site, (http://podcast.iu.edu/). Subsequent to publish- ing the DE screencast via the Libraries' Web site, the To record the screencast, Anne navigated our Web site Libraries' Web Content Team discussed whether it and pointed to each screen while a colleague read the would be better to have these files reside at one of these script in a natural speaking voice. After recording, we other locations instead of using storage on its servers. played it back. We did no editing, because it was not The consensus was to use the IU Podcasts site. Chief needed. This kind of recording need not be perfect; among the reasons for the decision was that the Librar­ in fact, if it is too much like a performance it would ies' materials would have additional exposure for being sound too formal and students might not identify with found and used. Librarians developing instructional

45 Indiana Libraries, Vol. 28, Number 3 media files could then link to the IU Podcast site from compare with CamStudio. their library Web pages. View the IUB DE screencast at: http://www.libraries. Use Statistics iub.edu/index.php ?pageld=7156.

The use statistics for the DE main page as well as the Appendix 1: Software and Hardware Requirements DE screencast page for the period March 1, 2008-May 11, 2009, were as follows: • Recording software: CamStudio OPEN SOURCE (free) (http://camstudio.org). Camstudio captures •The DE page had 2,623 pageviews and 1,632 unique both audio and video content. pageviews. • Headphones and microphone. We used a set that •The DE screencast page had 106 pageviews and 81 plugs into the computer as opposed to a wireless set. unique pageviews. • Speakers to listen to playback. These data were provided by Google Analytics (~ www.google.com/analytics/), which we run for the •Playback software: QuickTime (free) (http:Uwww. whole Libraries' site. Google Analytics defines quicktime.com). This is needed by users to play pageviews and unique pageviews as such: back the recording.

A pageview is defined as a view of a page on your site Appendix 2: Camstudio Software Settings that is being tracked by the Analytics tracking code. If Once you have launched the CamStudio recording a visitor hits reload after reaching the page, this will be software, you can configure some settings that will aid counted as an additional pageview. If a user navigates in the recording and viewing experience. The mini­ to a different page and then returns to the original mum settings you should configure are: page, a second pageview will be recorded as well. Screen Size. This is set from your computer's Control A unique pageview, as seen in the Top Content report, Panel, not within Camstudio. Choose the screen dis­ aggregates pageviews that are generated by the same play to be 1024x.768 pixels, or a lower resolution. user during the same session. A unique pageview represents the number of sessions during which that Video Options. In Camstudio go to ,

Indiana Libraries, Vol. 28, Number 3 46 studio window from your desktop.

Hide flashing rectangle during recording.

Save settings on exit (default setting).

Capture translucent/layered Windows (default setting). Play AVI file when recording stops. Toggle this off if 1:~-~¥~1'('-W... you do not want it to immediately play back. ~~l.Y.:.:tC1ivl:v.;.:.:1

Temporary directory for recording. Alter the directory to a meaningful user-specified directory.

Name of AVIfile. Specify this unless you want a com­ puter-generated filename.

Additionally, under Options in Camstudio there is a Record to Flash Option. Camstudio is capable of recording in Flash (.swf) or the AVI file type. More than likely you will want to produce your video in Flash, a format which more viewers can play. To toggle between AVI and SWF recording, click on the black box outlined in white in the upper right portion of the Camstudio software screen. Then you can use the Re­ cord to Flash Option in the Options menu to configure further.

Lastly, there are Keyboard Shortcuts under Options in Camstudio. You can set which keystrokes you prefer to use to record/pause and stop recordings.

Appendix 3: List of Free Online Media Players

Adobe Flash Player http://www.adobe.com/products/flashplayer/

QuickTime http://www.apple.com/quicktime/download

RealPlayer http://www.real.com/

Windows Media Player http://www.microsoft.com/windows/windowsmedia/

VLC http://www.videolan.org/

47 Indiana Libraries, Vol. 28, Number 3 References About the Authors Association of College & Research Libraries. (2008). Standards for distance learning library services. Retrieved April 22, 2009, from http://www.ala.org/ala/mgrps/ divs/acrl/standards/ guidelinesdistancelearning.cfm

De Rosa, C., Cantrell, J., Cellentani, D., Hawk, J., Jenkins, L., & Wilson, A. (2005). Perceptions of libraries and information resources: A report to the OCLC membership. Retrieved from http://www.oclc. org/reports/pdfs/Percept_all. pdf

& DeRosa, C., Cantrell, J., Hawk, J., Wilson, A. (2006). Jennifer Laherty College students' perceptions of libraries and information resources: A report to the OCLC ef: Hayne-~ is a reference lib;arian at Indiana Univer- ·' membership. Retrieved from http://www.oclc.org/ :; sity; Bloomington, where she also has responsibility for reports/perceptionscollege.htm '·,c99rdinatihg distance education library semrices for the c~pus and .is the librarian for the School of Library and Oud, J. (2009). Guidelines for effective online Jnfbrmation Science. instruction using multimedia screencasts. Reference Services Review, 37, 164-177. doi: 10.1108/0090732091 0957206

Pash, A. (2008, October 5). Five best media converters. Retrieved from http://lifehacker.com/5058888/five­ best-media-converters

Peterson, E. (2007). Incorporating screencasts in online teaching. International Review of Research in Open and Distance Learning, 8(3). Retrieved from http:// www.irrodl.org/index. php/irrodl/article/view I 495/943

What's the difference between clicks, visits, visitors, pageviews, and unique pageviews? (2009). Google Analytics. Retrieved from http://www.google.com/support/analytics/bin/ answer.py?hl=en&answer=57164

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