Time to Pivot
Established October 1895 See Inside Monday December 7, 2020 $1 VAT Inclusive TIME TO PIVOT Expert says business marketing is not supposed to be reactive AS companies continue to continued, “A lot of people grapple with the negative think that investment and impacts of the COVID-19 expense are the same thing, it pandemic and look to the really isn’t. An expense is future, a regional where you spend for no marketing and advertising returns, an investment is specialist, says it cannot be investing for future returns... A business as usual if they lot of business owners, because want to increase their marketing is not tangible they visibility and keep their can’t understand it is an doors open. investment. It is like education, Carla Williams Johnson, it is an investment now for Chief Executive Officer and future earnings. So investing founder of the Trinidad-based in an expert is just the same Principal of the Alleyne School, Julia Beckles as she delivered the Principal’s Report, during Carli Communications, is thing, investing now for future the school’s Speech Day & Prize Giving Ceremony. telling businesses not to be earnings”. afraid to seek professional She made the point while help. In fact, as she reflected noting that for too long on the pandemic, Williams businesses have not been Teachers and students rise to Johnson said when it comes to taking marketing seriously, major crises, it is people like and have either been engaging herself that need to come to the in do-it-yourself (DIY) the challenge despite pandemic forefront to inform business marketing or utilising persons owners about what they should who are not properly trained IN SPITE of the challenges focus on and do to stay in and lack the requisite know- presented by the ongoing business.
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