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Couverture Amelie Ang Concept, research and text® : Amélie Racine and Mark Schanzleh Photos® : Amélie Racine and Mark Schanzleh Study on cycle tourism in Switzerland, Germany and The Netherlands March 2006 Final report Presented to the Quebec Tourism Intelligence Network and the Chair in Tourism at UQAM A word of thanks This report has been realized within the frame of the “Young Professionals International” program, which exists under the authority of the Ministry of Foreign Affairs of Canada. It has been mandated by the Quebec Tourism Intelligence Network / Chair in Tourism, under the authority of the School of Business Administration of the University of Quebec in Montreal. A word of thanks to all the organizations which have helped to realize this project: • Organizations related to the “Young Professionals International”- program: The Quebec Tourism Intelligence Network / the Chair in Tourism, the School of Business Administration of the University of Quebec in Montreal, • Sponsors: Dahon, Cycle Tectonics, NEMO, Icebreaker, EcoHosting.net, Altitude, Corey Scott Graphiste, l’Union Vie groupe financier, Caisse populaire Desjardins de Boucherville, Croix Bleue Assurance Voyage, Zoom Airlines, Groupe Investissement Responsable, Schwalbe, • Source of inspiration: Équiterre. A big “thank you” to anyone who has contributed to the success of our “equicycle-project”. Without your help it would not have been possible to present this report in its present form. 1 Table of contents A WORD OF THANKS....................................................................................................................... 1 TABLE OF CONTENTS ..................................................................................................................... 2 LIST OF FIGURES AND TABLES......................................................................................................... 3 LIST OF ABBREVIATIONS AND ACRONYMS......................................................................................... 4 SUMMARY ..................................................................................................................................... 5 1 THE MANDATE............................................................................................................................ 6 1.1 THE CONTEXT OF THE RESEARCH ............................................................................................. 6 1.2 METHODOLOGY ....................................................................................................................... 7 1.2.1 Definitions ...................................................................................................................... 7 1.2.2 Method ........................................................................................................................... 7 2 CYCLE TOURISM IN SWITZERLAND....................................................................................... 10 2.1 SWITZERLAND ....................................................................................................................... 10 2.1.1 History of the development of cycle tourism in Switzerland ........................................ 10 2.1.2 Organization of the cycle tourism industry in Switzerland ........................................... 11 2.1.3 Strategy based on solid alliances and partnerships .................................................... 11 2.1.4 Cycling network............................................................................................................ 12 2.1.5 Network of hospitality services .................................................................................... 12 2.1.6 Some numbers on the Swiss cycle tourism industry ................................................... 13 2.2 THE BEST PRACTICES............................................................................................................. 16 2.2.1 Example 1: The Heart Route ....................................................................................... 16 3 CYCLE TOURISM IN GERMANY .............................................................................................. 21 3.1 NORTH RHINE-WESTPHALIA (NRW) ....................................................................................... 21 3.1.1 History of the development of cycle tourism in the State NRW................................... 21 3.1.2 Organization of the cycle tourism industry in the State NRW...................................... 22 3.1.3 Strategic alliances........................................................................................................ 23 3.1.4 Cycling network............................................................................................................ 23 3.1.5 Network of hospitality services .................................................................................... 24 3.1.6 Some numbers on the German cycle tourism industry................................................ 24 3.2 THE BEST PRACTICES............................................................................................................. 25 3.2.1 Example 2: The Bicycle Route Planner ....................................................................... 25 3.2.2 Example 3: Bodensee-Radweg Service ...................................................................... 30 4 CYCLE TOURISM IN THE NETHERLANDS ............................................................................. 35 4.1 THE NETHERLANDS................................................................................................................ 35 4.1.1 History of the development of cycle tourism in The Netherlands ................................ 35 4.1.2 Organization of the Dutch cycle tourism industry ........................................................ 36 4.1.3 Cycling network............................................................................................................ 37 4.1.4 Some numbers on the cycle tourism industry in The Netherlands .............................. 38 4.2 THE BEST PRACTICES............................................................................................................. 39 4.2.1 Example 4: Boat and bike............................................................................................ 39 5 THE BICYCLE AND SUSTAINABLE DEVELOPMENT ............................................................. 43 5.1 SOME FACTS ......................................................................................................................... 43 5.2 THE BEST PRACTICES............................................................................................................. 44 5.2.1 Example 5: SwissMobile.............................................................................................. 44 6 CONCLUSION............................................................................................................................ 49 BIBLIOGRAPHY ............................................................................................................................ 52 APPENDIX A: LIST OF INTERVIEWS ................................................................................................ 56 APPENDIX B: LEXIS...................................................................................................................... 60 2 List of figures and tables List of figures Figure 1: Map of Switzerland …………………………………………...………………………………10 Figure 2: Map of the national “Cycling in Switzerland” network…….…………………………….…12 Figure 3: List of criteria for accommodation establishments ….............…………………………….12 Figure 4: Geographical location of the Emmental region.....………....………………………….…..17 Figure 5: Cities in the proximity of the Heart Route …………………..………………………………17 Figure 6: Itinerary of the Heart Route ……………………………….......……………………………..18 Figure 7: Map of Germany …………………………………………......………………………………21 Figure 8: Organization chart illustrating the organization of the cycle tourism industry of the State NRW..........................……………………………22 Figure 9: Map showing North Rhine-Westphalia ……………….................…………………………26 Figure 10: Example of a window showing additional information.............………………....……….27 Figure 11: Example of the primary and secondary network............................……………………..28 Figure 12: Map illustrating the State Baden-Württemberg……………….....………………………..31 Figure 13: Map illustrating the State Bavaria...……………………………...………………………...31 Figure 14: Map of the Lake Constance Route ……………………………....………………………..32 Figure 15: Map of The Netherlands ………………………………………….....……………………...35 Figure 16: Organization chart illustrating the organization of the cycle tourism industry in The Netherlands …………………………………………….36 Figure 17: Map of the national cycling network LF..................................….……………………….37 Figure 18: Map illustrating a part of the waterways in The Netherlands.....................…………….40 Figure 19: Map showing an itinerary example …………………………….......……………………...41 List of tables Table 1: Definitions ……………………………………………….....…………………………………...13 Table 2: Length and duration of a cycling tour ………….............……………………………………13 Table 3: Number of people (in a group)………………......................………………………………..13 Table 4: Use of accommodation...…………………………............…………………………………..14 Table 5: Reservation of accommodation …………………..............…………………………………15 Table 6: Daily expenditure in CHF …………………………..............………………………………...15 Table 7: Annual revenue on the
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