European Business Schools for the Future

The continent’s premier business schools and universities reveal how they are reinventing management education to meet the substantially different needs that global students, executives, businesses and society as a whole will have in the post-COVID era

EUROPEAN Publication distributed BUSINESS with FOREIGN POLICY - Spring 2021 EBS SCHOOLS PRISMA REPORTS © Shutterstock / SeventyFour EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE European business schools enter an era of reinvention © Shutterstock / Wavebreakmedia The continent’s top management educators usher in new models of education for leadership that will meet the needs of all stakeholders in the post-COVID world

The seismic impact of COVID-19 has catalyzed many of us to take action to change our futures. As an illustration, Europe’s business schools saw a 24% increase in ap- plications last year, according to the Graduate Management Ad- mission Council, with experts pre- dicting 2021 will see even stronger competition to secure places at Employers are recognizing the rising legitimacy of online and blended learning the most admired institutions. At the same time, those top students are not only given oppor- sustainable mindset in students, schools and universities are re- tunities to learn throughout their and I’m pleased to say that EFMD shaping the future of management lives but that they are also accom- and its network of schools and education to meet the substantial- Eric Cornuel panied and mentored throughout universities are strong advocates ly different needs that global stu- President, EFMD Global their careers,” he asserts. of the social and environmental dents, businesses and society will Perhaps the most radical dis- imperatives that should accom- have in the post-COVID era. ers. There is also a proliferating ruption in management educa- pany business practices. This is “In an increasingly complex trend toward blended online and tion, however, is what is being also critical for the reorientation of and globalized environment, the in-person learning.” taught. “For far too long, the research in management: we need rapid disruption caused by the The World Economic Forum corporate world has focused on research that is relevant for all so- pandemic prepared the ground calculates that, as technology shareholder returns,” Cornuel ciety’s stakeholders,” he says. for a new mandate for manage- revolutionizes the know-how busi- claims. “Monetizing a business Today, there are thousands ment schools,” explains Eric Cor- nesses require, a staggering 50% is essential, but the current gen- of business education providers nuel, president at EFMD Global, of the world’s workforce needs eration of students is looking to around the world offering courses the leading accreditation body for reskilling by 2025. Coupled with business schools and their pro- extending human lifespans, that’s The rapid disruption caused by the pandemic prepared grams. As well as operating EQ- moving education toward a life- the ground for a new mandate for management schools.” UIS, the gold standard in man- long-learning paradigm, he says. agement education certification, “The relentless speed of digital Eric Cornuel, President, EFMD Global EFMD acts as a network for many innovation means people will con- of the trailblazing institutions that stantly have to reskill and upskill work in companies or set up busi- that Cornuel politely describes have reimagined their offerings. to keep pace. One consequence nesses that combine profit with as “very variable in quality.” On Highlighting some of the trans- will be the rising importance of purpose.” Responsible educators the following pages, we spotlight formations being made to educa- executive education, short courses have run with this trend, pivot- a selection of the highest-ranked tional models, Cornuel stresses and micro-degrees.” ing from a shareholder-value to a European schools and universities that the virtual systems so widely Another result of this shift is stakeholder-value attitude to man- that are spearheading manage- adopted during 2020 will contin- that leading business schools are agement. ment education’s reinvention to ue to play a key role going forward. adopting greater personalization “I’m convinced that if we con- help students, executives, corpo- “The rising popularity and legiti- of learning experiences, with fac- tinue to follow the shareholder rations and other stakeholders macy of online learning will be in- ulty adding the role of coach to approach, many societies might find the institution that will take creasingly recognized by employ- that of teacher. “It’s essential that implode. Educators must instill a their future in the right direction.

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HEC Lausanne © Shutterstock / Matej Kastelic For further information please visit www.prisma-reports.com 3 EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE

innovate in a corporate setting, is that will inspire innovations and the WHU Entrepreneurship Cen- invite everyone to collaborate, Innovative educators inspire ter. “Faculty hired at this center co-create, and challenge each receive significant amounts of in- other. It will be an incubator for novel ways of thinking vestment, allowing us to teach and new ideas, for students, faculty,

© Shutterstock / Drazen Zigic do research in these fields — we alumni and corporations that will © Shutterstock / Vectorfusionart have perhaps the most publica- create genuine inter-generational Business schools and universities are adopting new practices tions in the field of entrepreneur- exchange and be a real learning and technologies to futher cement their position as generators ship,” Rudolf states. hotspot.” and incubators of creative and entrepreneurial ideas Students are the epicenter of our strategy and action. Our mission is to provide opportunities for them to better learn.” Europe’s top management schools mi. BBS’s approach to encourag- Massimo Bergami, Dean and CEO, Bologna Business School are at the cutting-edge of not only ing innovation is interdisciplinary. incubating the next generation of “We are very good at bringing The center also hosts numer- Every discipline requires the entrepreneurial innovators, but together different people and ex- ous activities, including IdeaLab!, cultivation of a different under- also of innovation in educational periences, not just in classrooms, Business schools are at the forefront of developing new technologies for education Europe’s best schools have built strong communities that encourage innovation which may be the continent’s larg- standing of innovation, Ehren- practices. Take, for example, Italy’s but in companies as well,” he says, est event for startups and gives zeller holds, “Irrespective of field, Bologna Business School (BBS), noting that, “Serendipity can be Kozminski University also believes That energy is characteristic of not such as ESCP Business School. By versity. But WHU’s unique value some of them the opportunity to however, our research and teaching part of the University of Bologna, used as a driver and method for that to inspire innovation, you just Poland but the entire region, leveraging its entrepreneurial flair proposition is that some of our pitch to top-level investors, and is directed toward cultivating an which is developing a virtual-re- innovation.” have to be innovative: “Innova- which shares a common history and networks, “We aren’t just pro- graduates have gone on to found the WHU Incubator that supports innovative mindset.” The Univer- ality-based program to support One illustration of BBS’s rich tion means change, change means and resurgence after the commu- viding education, we are providing flourishing companies,” says Dean aspiring entrepreneurs from first sity of St. Gallen’s success in this is interaction during COVID-relat- entrepreneurial ecosystem is its attitude and attitude comes from nist era.” development and changing mind- Markus Rudolf modestly. In fact, idea to first external financing. proved by a thriving startup scene ed lockdowns with Ferrari, one powerful IDEA platform, states example.” The young institution Kozminski plays a big part in Po- sets,” Mazurek stresses. there are only a handful of other An incubator of a different sort that is supported by its Global of many industry champions the Bergami, “Through that, we cre- Mazurek oversees epitomizes this, land’s thriving entrepreneurial eco- Another institution defined schools around the globe whose is in the final phase of construc- Center for Entrepreneurship and school specializes in partnering. ated a number of programs and he says, having swiftly become the system, partnering and supporting by its entrepreneurial charac- alumni have created as many com- tion in Switzerland: the University Innovation. Now, by combining “Students are the epicenter of initiatives that include incubators, premier business educator in Cen- many of the dynamic companies ter is Germany’s WHU – Otto panies worth over $1 billion. of St. Gallen Learning Centre, a its new learning center with the our strategy and action. Our mis- business plan competitions and tral and Eastern Europe “through that have become international Beisheim School of Management. At the heart of the school’s sup- state-of-the-art building for learn- skills of its dedicated Teaching In- sion is to provide opportunities collaborative projects with interna- ambition, vision, drive and energy, names, while also forming strate- “We have a strong community port for students and businesses ing in the digital era. According to novation Lab, the forward-focused for them to better learn,” explains tional institutions.” which stems from the entrepre- gic international alliances with oth- spirit and a vibrant ecosystem that aiming to establish their own uni- President Bernhard Ehrenzeller: educator is developing its own pro- Dean and CEO Massimo Berga- Rector Grzegorz Mazurek of neurial spirit of the Polish people. er leading management educators, values inclusion, equality and di- corn, as well as those that want to “We are looking forward to a space totype: University 4.0.

In addition, 350 researchers are based at HEC Lausanne’s A continuous tradition of modern campus on the stunning Digital learning, sustainability and the integration of technology shores of Lake Geneva: a strong indication of the importance the Bernhard Ehrenzeller, President of the University of excellence, innovation and school puts on innovation. That focus produces results: for in- St. Gallen, introduces one of Europe’s top business schools impact through research stance, HEC Lausanne was the birthplace of the Business Model Canvas concept that currently In the Swiss Alps near Zurich, the DGX-2 supercomputer, and its HEC Lausanne takes an analytical approach to the drives global thinking on busi- University of St. Gallen has been new computer science school future of management and economics ness model innovation. a center for academic success offers courses in disciplines like Last year, in association with since 1898. Steeped in tradition, artificial intelligence, machine the International Institute for St. Gallen’s entrepreneurial spirit learning and cybersecurity. Oth- Widely recognized as one of the fessors and students have a very Jean-Philippe Bonardi Management Development has set it on a path for integrating er new programs include a med- world’s leading management and strong position in quantitative Dean, HEC Lausanne (IMD) and École Polytechnique traditional learning and the digi- ical master’s in cooperation with economics schools due to the analysis. Our school has also Fédérale de Lausanne (EPFL), tal world, while connecting peo- the University of Zurich that will The new St. Gallen Learning Center is expected to open in 2022 excellent quality and impact of become very strong in business rent and future market needs. the school launched Enterprise ple on campus. Its new learning provide business, management its education and research, Swit- model innovation and other In our Master of Finance, for ex- for Society (E4S), a major new center will prepare students for and leadership courses to medical teaching and the implemention of School Ranking 2020, St. Gallen zerland’s HEC Lausanne at the technologies. This has a signifi- ample, students can study skills center for interdisciplinary edu- a world where industry-specific students. environmentally conscious chang- ranked seventh and its Strategy University of Lausanne has been cant impact on how we grasp the such as financial entrepreneur- cation and research that strives knowledge interfaces with digital Sustainability is also part of es. in International Management at the forefront of training for future and the evolution of the ship, business analytics, fintech for innovation for future eco- learning. It will experiment with University of St. Gallen’s DNA. University of St. Gallen’s annu- program has been recognized as executives and future business digital economy.” and big data, as well as issues re- nomic paradigms. the notion of learning itself, de- According to the Financial Times al Impact Awards recognize schol- the best global program ten years leaders for over 100 years. The growing use of data in lated to sustainability. Over 50% “New technologies establish veloping innovative formats and (FT) it is a top-three European arship with a profound societal in a row, while the expanding “One thing that makes HEC modern economies is reflected of those students and 80% of the possibility of creating a new challenging how information is business school in sustainability, effect. Subjects awarded include a Executive School is first in Ger- Lausanne unique is that quan- in HEC Lausanne’s courses that their highly qualified professors economic model and the chal- presented. while its Institute for the Econo- St. Gallen study on the effects of man-speaking Europe. With the titative methods are a large part are regularly realigned with cur- come from outside Switzerland. lenge is to make sure this model St. Gallen was the first Swiss my and the Environment ensures oil spills on neo-natal deaths that St. Gallen Learning Center, the of the school’s DNA: the first delivers as much as it can regard- university to acquire a NVIDIA St. Gallen sets an example in its caused a media frenzy forcing the blueprints for its move toward economist at the university was One thing that makes HEC Lausanne unique is ing social and environmental Nigerian government to change digital learning, sustainability and Léon Walras, the father of math- that quantitative methods are a large part of the issues. What HEC Lausanne is St. Gallen’s entrepreneurial spirit has set it on a path for behavior, business models for the integration of technology will trying to do is train future lead- the circular economy and a block- continue to be developed as it ematical economics,” says Dean school’s DNA.” Jean-Philippe Bonardi: “Thanks ers who will be able to think that integrating traditional learning and the digital world.” chain-based insurance structure. advances toward new methods of to this long tradition, our pro- Jean-Philippe Bonardi, Dean, HEC Lausanne way,” explains Bonardi. Bernhard Ehrenzeller, President, University of St. Gallen In the FT’s European Business learning.

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The European Europe nurtures responsible approach to management leaders for a new economy © Shutterstock / Studio Romantic A pan-European school that stands for academic Higher education has a critical role to play in laying the excellence and singularity, creativity and pluralism foundations for ethical and responsible leadership

With six campuses in Madrid, Turin, Warsaw, Berlin, London The city of Warsaw is at the heart of Poland’s thriving and dynamic economy “It’s our responsibility to ensure lead and help others develop their and Paris, multi-accredited ESCP students are prepared to face skills. Last year, for example, we is the continent’s oldest business challenges related to social devel- created the BBS React initiative school and the only one that is Putting entrepreneurial Poland opment and sustainability. They for students and alumni aiming to truly pan-European. “We are a are tomorrow’s decision makers,” help companies in trouble because leader in the sector because we says Dean Christophe Germain of the pandemic.” know how to mix cultural plural- on the business school map of top-tier Audencia, reflecting the For Italy’s Luiss Business ism and interdisciplinarity to help opinion of Europe’s best manage- School, “Ethics, responsibility and students develop a better under- ment educators. Originated in the sustainability are entrepreneurial Tomorrow’s decision makers will face increasingly complex challenges standing of global issues,” says Established just 28 years ago in the Polish capital Warsaw, French city of Nantes, Audencia’s and managerial skills,” says Dean Frank Bournois, the school’s dean Kozminski University has become the leading business overarching objective is to create Paolo Boccardelli. “Our Ethics, and executive president. a better school for a better world. Responsibility and Sustainability As economic models advance including those of steward, citizen, “Our mission is to educate stu- school in Central and Eastern Europe (CEE), as well as a “As part of this, we’ve launched Hub, now CeSID, develops those with respect to issues like climate servant, visionary, architect, agent dents with a European approach, Frank Bournois regional hub for entrepreneurship and innovation Gaïa, Europe’s first School of aspects. Additionally, we have a re- change, natural resources, digi- of change, coach and storyteller. in which business, society and Dean and Executive President Ecological and Social Transition, search center for sustainability and talization, inequality, ethics and To foster multicultural di- politics are intertwined, which ESCP Business School where all students and executive the circular economy that works promoting global stakeholder mensions in leadership, “All our essentially is what foreign policy “Kozminski University is a gate- education participants will follow extensively with companies in en- value, the knowledge and skills a master’s students spend at least is about, and we teach unique alliances, ESCP has an impressive way to understanding the robust courses and work on projects for ergy, manufacturing and services.” responsible leader needs are also one year abroad during their ed- programs in intercultural manage- international footprint and contin- energy of Poland’s people and en- partner companies,” he states. Students at pan-European constantly evolving. Ranked in the ucation,” states Dean and CEO ment.” Providing a full portfolio of ues to meet its vision of educating trepreneurial economy,” explains EADA Business School Barce- ESCP Business School have also Financial Times top-10 European Jean Charroin. ESSCA’s global programs — including bachelors, the world’s future leaders with Rector Grzegorz Mazurek. “We institutions for research publica- footprint overall is substantial and master’s, MBAs, PhDs and exec- skills they will need. are a new school for a new world — Business schools have to be the facilitators of a world tions related to responsibility and it currently operates eight medi- utive education — to participants According to Bournois: “A very new, because we develop to con- that needs to be reinvented.” sustainability, and tasked with the um-sized campuses in France, from 120 countries, ESCP utilizes important topic at the moment stantly change as reality changes.” specific mission of training respon- Hungary and China. “This enables a specific ‘PHYGITAL’ model for is environmental societal gover- For students, Kozminski be- Jordi Díaz, Dean, EADA Business School Barcelona sible managers and entrepreneurs, us to be close to entrepreneurial its teaching, so that all students nance. Students want more than comes a partner for lifelong devel- triple-crowned ESSCA School of ecosystems and local communi- engage in both face-to-face and just lessons and talks about sus- opment. Its study programs cover lona’s Dean Jordi Díaz agrees that been working closely with com- Management is one educator at ties. It’s also important to be close online education. tainability. This is why we have a wide range of degree, post-gradu- “Business schools have to be the panies on environmental societal the forefront of defining the capa- to top-level academic environ- ate and executive education offer- facilitators of a world that needs to governance issues since it estab- bilities tomorrow’s leaders will re- ments. We are very open to work- We know how to mix cultural pluralism and ings, with highly ranked examples be reinvented. We were pioneers in lished a chair for circular economy quire and equipping them for the ing with other institutions; schools interdisciplinarity to help students develop a better that include masters’ in finance Grzegorz Mazurek this with the first master’s degree and sustainable business models challenges they will face. of design, politics and engineering, understanding of global issues.” and management, plus bachelor Rector, Kozminski University in sustainable business and inno- with Deloitte in 2018. “This is a and/or master’s degrees in man- vation. We see need from young subject of vital importance,” ac- Frank Bournois, Dean and Executive President, ESCP Business School I want to see the extent to which we can make agement and artificial intelligence According to Mazurek, “COVID people wanting to change the cording to Dean and Executive a contribution to a more balanced world.” (AI), digital marketing and man- proved solidarity works, with the world and senior leaders switching President Frank Bournois. “We have encouraged and fos- an associate dean for sustainabil- agement in virtual environments. Kozminski community helping to a new mindset.” EADA has im- Dean Jean-Philippe Bonardi of Jean Charroin, Dean and CEO, ESSCA School of Management tered digital transformation, and ity and the circular economy. Sus- Meanwhile, Kozminski’s re- companies, hospitals and elderly portant alliances in sustainability Switzerland’s HEC Lausanne is invested a lot in our ‘PHYGITAL’ tainability is not just a course or search specializations cover topics people, and supporting students and social responsibility, he re- another who believes introducing Founded in 1909 in Angers for example. A large part of the factory, which supports our fac- an elective, it covers anything we like AI in management, finance, through rapid digital change.” veals. “We collaborate with BCorp, courses is great, but not enough. in western France to put the val- solutions for a more sustainable ulty to create digital modules for teach. It’s fundamental that we digital transformation and smart He sees the school as a hub the movement for certifications “We need to go further, imagine ues of humanism at the center of world will come from interdisci- companies and digital education. train future leaders for these chal- cities. “Our research focuses on creating value through intensive that consider sustainable impact, what the economy might become, economic activity, the theme of plinary approaches,” he says. However, we don’t believe in an lenges. We train them alongside truly impactful and socially im- collaborations. For example, a pro- and Ashoka, the organization for and how it might be more sustain- responsible leadership links all of He gives the following illustra- entirely digital offer for education companies, for example, we have portant issues. It receives high gram in management and AI has social entrepreneurship. Schools able and inclusive,” he says. To do ESSCA’s academic and profes- tion: “We are changing the cur- in management. Our goal is a min- a special chair in the circular econ- recognition in top-ranked outlets partners like Microsoft and Oracle, need to be open to cooperate be- this, HEC Lausanne, the Interna- sional management programs as riculum of our Masters in Man- imum of 20% digital classes and a omy working with Deloitte and and is widely promoted in mass while a master’s in big data science yond traditional boundaries.” tional Institute for Management well as its research. It believes that agement to include more math, minimum of 40% physical classes. other advisory firms.” media,” Mazurek asserts. is built with Accenture, Goldman Diversified collaboration is also Development (IMD) and École to create truly responsible lead- coding and data sciences. We want They go together and physical ed- In this, as in all its activities, the Strategically partnered with Sachs, Discovery, AWS and oth- the approach of Bologna Business Polytechnique Fédérale de Lau- ers, business education must go alumni who can address the com- ucation remains one of the key val- school shows the values behind its some of the other best schools in ers. Overall, he notes: “Kozminski School (BBS), which is building sanne (EPFL) have established beyond the literal tying together plexity of the world and the grow- ues of learning on our campuses,” name, he states: “ESCP stands for Europe and worldwide, interna- answers what it means to be en- a center for management educa- the Enterprise for Society (E4S) of leadership and corporate social ing importance of new technolo- Bournois states. academic excellence and singular- tionalization is core to Kozmins- trepreneurial: to create something tion on sustainability and climate center. This offers joint education responsibility theories. gies.” In ten years’ time, he hopes ity: meaning students must learn ki’s identity. As are environmental real out of dreams and a well-pre- change with its partners. Dean programs, is a competence cen- Instead, it must take a holistic those alumni look back with pride Sustainability is fundamental physically and digitally; creativity: issues and social responsibility: it pared strategy. It also gives you and CEO Massimo Bergami com- ter and a collaborative network. approach to the relationship be- at the education they received at Through its network of 65,000 as the school has always created; is the first Polish school to imple- answers as to what is unique about ments: “BBS’s ‘Live, Learn, Lead’ “E4S’s purpose is to think together tween leaders and all stakeholders ESSCA, “I want to see the extent alumni in over 150 countries plus and pluralism: meaning the vari- ment United Nations Sustainable CEE and why so many see great motto sums it up. Our professors about the future of the economy in in their activities, as well as the var- to which we can make a contribu- worldwide academic and research ety of the European community.” Development Goals, for instance. prospects in the region.” and students share the mission to an interdisciplinary way,” he notes. ious roles of responsible leaders, tion to a more balanced world.”

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An atmosphere Adaptive, boundless and © Shutterstock / Decoret that attracts entrepreneurs © Shutterstock / Halfpoint lifelong learning strategy Germany’s leading business and management school has a Close corporate partnerships help to create better remarkable track record in nurturing startups to success leaders for a better world

Over the last 35 years, four uni- Founded in Rome in 1966 with corns and over 500 startups have the task of educating leaders been created by students and for Italy and for serving a larg- alumni of Germany’s foremost er community, Luiss Business business and management ed- School (businessschool.luiss.it/ ucation provider: WHU – Otto Virtual delivery allows global participation in education programs Physical campuses enable tight bonds with local ecosystems to be formed en/) takes an authentic and per- Beisheim School of Management. sonal approach to creating “bet- “We’ve created an atmosphere Internationalization in educa- Rome, Milan and Belluno, as well ter leaders for a better world” that attracts these kinds of peo- tion is far from being a modern as Amsterdam in the Netherlands. that is grounded on an adaptive, ple. We look for excellence in Frameworks for executive construct, according to Dean We want to drive our investments boundless and lifelong learning everything we do, while our core and CEO Massimo Bergami of in such a way that we are close to strategy. values lean toward an entrepre- Bologna Business School (BBS), those local communities with two Today, the school’s offering neurial spirit, community focus development on a global scale part of the world’s oldest univer- pivotal words: global perspective goes far beyond business: it and ‘cosmopoliteness,’ which rep- sity: the Alma Mater Studiorum and creative leadership.” generates processes of transfor- resents inclusion, gender equality Markus Rudolf or University of Bologna. “It was ESCP Business School main- mation, encouraging an attitude Paolo Boccardelli and international diversity,” ex- Dean, WHU – Otto Beisheim While the size of their physical geographical footprint created in 1088 by students from tains that, as a world without geo- of change so that its students Dean, Luiss Business School plains Dean Markus Rudolf. School of Management might vary, Europe’s premier executive educators all have all over Europe and the history of graphical or cultural borders will become leaders who help the de- With campuses in Vallendar in the university is very connected almost certainly never exist, lead- velopment of the business com- the business schools have the the Rhine Valley and the vibrant value, is not the right way. We substantial and influential international networks to the concept of a boundaryless ers need to be trained to be able to munity in a sustainable way. great responsibility to educate city of Dusseldorf, WHU ad- have systematically incorporated international community of schol- bridge the borders they might face. “We have always worked close- the ruling class of a challenging dresses its entrepreneurial mind- sustainability and ethics into all ars. This is our heritage as BBS: As a result, the institution ranked ly with our stakeholders, as a future. Our students should be set to all its academic programs, our programs and implemented One way the best business and ex- that a grounding in practice is key interdisciplinarity, autonomy, an seventh worldwide for executive member of a community: not able to bring to the community executive education and research. three new chairs in those areas,” ecutive education institutions can to educating executives: “They international mindset, strong inte- education by the Financial Times just in the academic environ- not only their technical skills and Its study programs run from he states. differ from each other is in their at- have little tolerance for theory that gration with the world of practice.” has fostered a multicultural, in- ment but also the corporate sec- disciplinary competences, but bachelor degrees to MBAs and Internationalization is a further titude to internationalization. Hult is not applicable.” Bergami believes that a unique terdisciplinary and open approach tor, steering in an effective way also their sheer will to become an executive MBAs, with the latest huge advantage. Outside current Ashridge Executive Education, for During the COVID crisis, Hult strength of the school is its com- that embraces pluralism at its to educate leaders for their needs active player in innovating within addition being a pioneering Glob- COVID restrictions, its MBA in- example, defines itself as “British, Ashridge’s emphasis on human munity that includes numerous campuses in Spain, Italy, Poland, and society,” says Dean Paolo society,” Boccardelli states. al Online MBA for executives. volves multi-continent travel and global and, even with Brexit, very resources, capability, support and industrial partners and a large Germany, England and France. Boccardelli. Unlike some other schools, is ranked third in the word for in- European,” says Dean Dina Dom- development has never been more network of international alumni, “We also work with many re- Luiss Business School’s mis- Driven by data WHU has seen significantly more ternational focus by the Financial mett. Based near London, Hult relevant. “Fortunately, we have many of whom have taken advan- markable people around Europe sion is to be very close to its “One of the new characteristics student applications since the Times, for example. “We have a Ashridge is the result of a 2015 al- strengths in virtual delivery and external partners, mainly corpo- of the school’s business model is liance between Ashridge Business provide limitless learning for glob- rations, in order to help them the adoption of a data-driven ap- If all you do is enrol students from around the world with We want to continue being perceived as a hub for School and Hult International al students and participants, she to grow, transform and catch up proach that matches the profile no regard for their different perspectives, that’s a failing.” entrepreneurs: it’s the strength of WHU.” Business School. says. Challenges for global educa- with the challenges of our time, of each student with the oppor- “We have campuses in tors are issues relating to equality, Dina Dommett, Dean, Hult Ashridge Executive Education such as exponential changes in tunity and expectation that they Markus Rudolf, Dean, WHU – Otto Beisheim School of Management Ashridge, Boston, San Francisco, diversity, inclusion and belonging, technology. may have in their future develop- London, Dubai, Shanghai and she cautions: “If all you do is enrol tage of BBS’s executive programs. and on other continents. In Asia, “We are looking at the digital ment,” he reveals. emergence of COVID. Much of very high percentage of interna- New York, and a uniquely inter- students from around the world He highlights a Global MBA, we work with important institu- transformation as a key feature “We need to create a pattern this is due to selectivity toward tional students across our pro- national student, faculty and staff with no regard for their different which focuses on “Italian leading tions, including the China Euro- of change in our business and so- where students can bring their high-quality hybrid and digital grams. We attract students from community. It’s deliberate that we perspectives, that’s a failing.” industries rather than functions, pean and International Business ciety as a whole. We are already, strengths and talents against learning experiences, Rudolf be- all over the world and believe we should be global, not only in terms Audencia’s largest campus is in in order to be as close as possible School. In North America, we are in terms of artificial intelligence, the opportunities that the job lieves: “Being more agile than can achieve a higher level of per- of campus, but in how we design Nantes, France, but it’s another to the world of practice.” very connected with Cornell Uni- others was a true asset. We im- formance through diversity,” as- our degrees, open and custom pro- school with a physical internation- Another Italian institution, Lu- versity, Massachusetts Institute of We are looking at the digital transformation as plemented digital teaching im- serts Rudolf. grams,” she explains. al presence, with three campuses iss Business School, also combines Technology and the University of a key feature of change in our business and society mediately.” Since then, WHU The WHU Entrepreneurship Hult Ashridge does well in rank- in China and one soon to open in an international viewpoint with Texas at Austin. We want to work as a whole.” has invested well over €1 million Center acts as a central platform ings because it offers customized São Paolo. “We collaborate with lo- strong local links. “We call our ap- with people that share common to equip classrooms for hybrid to support budding entrepre- executive education that is per- cal institutions abroad because we proach ‘glocalization’,” says Dean values with us and where students Paolo Boccardelli, Dean, Luiss Business School teaching, and set up a TV and neurs, linking activities such as sonalized and facilitative, Dom- consider that a more effective way Paolo Boccardelli, adding that it’s a can experience fulfilling exchang- video studio with high-definition well funded and highly published mett states: “We tackle problems to understand the local ecosystem. concept related to the fact that glo- es,” Dean and Executive President within a transforming business market would provide. It’s not cameras, a center of digitalization research, the WHU Incubator together with our clients and all We are proceeding the same way balization is changing and region- Frank Bournois clarifies. model. Luiss Business School’s easy but, with the assistance of and 12 digitalized lecture rooms. and events like IdeaLab!, prob- our faculty have real-world ex- in Africa, where we have launched alism is growing. “We think that Summing up ESCP’s inter- modus operandi has constant- customization of learning jour- Its approach to sustainability ably Europe’s biggest founders’ perience.” Prior to joining Hult Executive MBAs in Senegal and leadership must take into account nationalization model, Bournois ly progressed over the years to ney, a micro-learning approach and social responsibility is an- conference. “We want to continue Ashridge, Dommett worked at the Morocco,” reveals Dean Christo- a global perspective and be able says: “In Europe, we are at home meet the emergence of new goals and innovative technologies, it’s other draw. “Teaching the way we being perceived as a hub for en- renowned Saïd Business School at phe Germain, adding that innova- to balance, understand and adapt and we run our own campuses. On in our market. achievable. Students will need to used to, the neoclassical approach trepreneurs: it’s the strength of the University of Oxford. Her boss tive executive education is a crucial to the real local needs of com- other continents, we have the best “In this extremely complicat- understand their potential devel- oriented toward shareholder WHU,” says Rudolf. there, Dean Peter Tufano, agrees part of Audencia’s portfolio. munities. We have operations in partnerships.” ed and fast-changing scenario, opment in that direction.”

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The school for the industry champions

Massimo Bergami, Dean and CEO of the Bologna Business School, encourages students to live, learn and lead

PR: How would you sum up the es- sence of Bologna Business School (BBS), as a part of the Alma Mater Studiorum – University of Bologna, the world’s oldest university? MB: The Alma Mater Studiorum was created in 1088 by students from all over Europe and the history of the university is very connected to the concept of a boundaryless internation- al community of scholars, which has grown in structure and independence over the centuries. The University of Bologna has been a point of reference for the entire history of education and Massimo Bergami international integration in that area. Dean and CEO This is our heritage as Bologna Busi- Bologna Business School Bologna Business School is based in a historic building at the heart of Italy ness School: interdisciplinarity, auton- omy, an international mindset, strong veloping a virtual-reality-based pro- meetings with companies who can where former students that created a integration with the world of practice. gram to support interaction between tell stories in this field. We believe company as a result of their final proj- participants during lockdowns. that sustainability has to do with values ect work can meet with other entrepre- PR: What are some of the most Our interdisciplinary approach is but also with competitive advantages. neurs and investors. valuable lessons you learned what singles out our school. We have a Taking a broader stakeholder perspec- during the last challenging year specific focus on industry champions, tive is a matter of maintaining quality PR: Executive management ed- and what new priorities have you regardless of their size, in sectors such relationships with your community: an ucation has become a constant established for yourself for the as supercars, superbikes, motorsports, investment that pays off in a medium- in the business world, allowing new year? food and wine, mechanics, automation or long-term perspective. corporations around the globe MB: We conceive the individual and robotics. Similarly, our communi- to invest in their talent in a more as the center of the learning process, ty is a unique strength, including the PR: How do you personally ap- “outsourced” way. How is execu- combining this with another key in- large network of international alumni, proach the role of innovation in tive education evolving at BBS? gredient at BBS, the social dimension as well as our partners that, for exam- leadership? MB: Our Global MBA is focused on of learning. When in 2020 we had the ple, are building with us a new center MB: Our approach toward inno- Italian leading industries rather than first cases of COVID-19 in Italy, we im- for management education on sustain- vation has a very interdisciplinary es- functions, in order to be as close as mediately closed the school and within ability and climate change. sence. We are very good at bringing possible to the world of practice. We five days we moved all the courses together different people and experi- are also committed to become more online. We tried to figure out how to PR: In line with sustainability is- ences and not just in the classrooms, and more international in terms of leverage the knowledge of professors sues, what is BBS’s strategy for but in companies as well. We carry out students and faculty, involving a large to create an effective environment for producing the socially responsible workshops with executives, discussing number of visiting professors holding online learning and to help people leaders and managers of tomor- various issues, trying to learn from oth- long-term appointments. Management er people’s experiences. Serendipity skills are enablers for students to be- can be used as a driver and method for come business leaders: a real leader Our interdisciplinary approach is what singles out our innovation, especially when exploring generates new leaders, inspiring peo- school. We have a specific focus on industry champions, uncharted territories. ple to be more innovative and to lead regardless of their size have a specific focus on.” on their own account. Massimo Bergami, Dean and CEO, Bologna Business School FP: Could you tell us a bit more about the IDEA entrepreneurship PR: What would be your final mes- platform that you have built in re- sage to the readers of Foreign Pol- to interact in virtual environments, row, part of the school’s vision to cent years? icy magazine? making it possible with corporate and empower students to “Live, Learn MB: IDEA (Innovation – Devel- MB: The “Live, Learn, Lead” motto alumni speeches, informal rendezvous and Lead”? opment – Entrepreneurship – Alma sums it all up for me. We live in unique online and international guest invita- MB: There are many ways to help Mater) is one powerful platform that times for sure, with a lot of opportuni- tions. our students to grow and develop a shows the richness of our ecosystem. ties to learn. We have the responsibility We also created BBS React, an ini- responsible attitude: we have courses Here we created a number of programs to lead and support other people to tiative for groups of our students and on business ethics and sustainability and initiatives that include incubators, live, learn and lead. alumni aiming to help companies in each single program, we joined business plan competitions and col- in trouble because of the pandemic. the United Nations’ initiative to assess laborative projects with international Together with our partner Ferrari, the students’ improvements in this field institutions. Our school organizes one automotive manufacturer, we are de- (Sullitest), we continuously organize annual event dedicated to startups, © Shutterstock / 4 PM Production 10 For further information please visit www.prisma-reports.com 11 EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE

‘Cosmopolite’ ecosystem Pan-European approach intertwines business, society and politics for entrepreneurialism Frank Bournois, Dean and Executive President of the only PR: How strong is ESCP’s wider international network outside Eu- pan-European specialist: ESCP Business School rope? Markus Rudolf, Dean of WHU – Otto Beisheim School of FB: Our school has developed re- markable partnerships. We work with Management, illustrates why the school is the number one PR: Could you sum up the essence ing. Then, we invested a lot in a ‘PHY- many people around Europe but also provider of business and management education of ESCP Business School? GITAL’ factory, which is supporting the have strategic partnerships on several FB: ESCP is a European leader in faculty to also create digital modules other continents. In Asia, we work with in Germany the area of business schools, because for companies and digital education. four important institutions, including we know how to mix cultural pluralism We encouraged and fostered digital the China European and International and interdisciplinarity to help stu- transformation. Business School. In North America, PR: What does WHU – Otto dents develop a better understanding However, we don’t believe in an we are very connected with Cornell Beisheim School of Management of global issues. Our mission is to entirely digital offer for education in University, Massachusetts Institute of stand for? educate students with a European ap- management. We are using digital Technology and the University of Texas One of two WHU campuses, Vallendar is in the Upper Middle Rhine Valley MR: WHU stands for possessing proach, in which business, society and technology to innovate in pedagogy Frank Bournois at Austin. an entrepreneurial mindset. We have a politics are intertwined, which essen- and we think that it is very good, but Dean and Executive President We don’t want to have too many very strong community spirit and look the way we used to — the neoclassical tional. We want to attract students from tially is what foreign policy is about. our goal is having a minimum of 20% ESCP Business School partnerships, but we want to have the for excellence in anything we do while approach oriented toward shareholder all over the world because we think that We do it with a very specific ‘PHYGI- digital classes and a minimum of 40% best possible ones with people that hosting a “cosmopolite” vibrant eco- value — is not the right way. Because we can achieve a higher level of per- TAL’ model: physical and digital. We physical classes. They go together and Sustainability is not just a course share common values with us. We re- system. That means we value inclu- of this, we have systematically incor- formance by achieving more diversity. currently have six campuses in Europe physical education remains one of the or an elective, it covers anything that main very European. In Europe, we are sion, gender equality and international porated sustainability and ethics into We are ranked 54 in the world and and teach students with unique pro- key values of learning on our different we teach. This is fundamental; that at home and we run our own campus- diversity. Some of our graduates have all our programs. All our teachers and number one in Germany in the latest grams in intercultural management. campuses with faculty and business we train the future leaders for these es. On other continents, we have best gone on to found flourishing compa- supervisors have incorporated these Financial Times’ MBA rankings. One leaders. challenges. We train them alongside partnerships. nies, and this is WHU’s unique value issues into their curriculum. We have of the strengths of our MBA program PR: As Europe’s oldest business companies, which themselves are also proposition. Our core values lean to- also implemented three new chairs, is its international focus. Apart from school, ESCP celebrated 200 PR: Corporations are increasing- very committed in that regard. In the ward entrepreneurial spirit, community Markus Rudolf one focused on sustainability and two our substantial number of international years of history in 2019. How ly valued for their contributions circular economy, we have a special focus and cosmopoliteness. Dean, WHU – Otto Beisheim would you characterize ESCP’s to social development and global chair working in this way with Deloitte School of Management We are ranked 54 in the world and number one in Germany experience during the pandemic sustainability. What is ESCP’s and other advisory firms. PR: Can you characterize the ex- in the latest Financial Times’ MBA rankings. One of the that hit the world the following strategy for producing leaders perience of the last year at WHU? We’ve set up a TV and video studio strengths of our MBA program is its international focus.” year? with these skills? MR: We didn’t know what the de- with a full wall of screens, high-defi- FB: We are the only true pan-Euro- FB: ESCP’s vision is about educat- mand would be for our programs. As nition (HD) cameras and ceiling mi- Markus Rudolf, Dean, WHU – Otto Beisheim School of Management pean business school, with campus- ing future leaders regarding the Euro- time went by, it became clear that crophones; a center of digitalization es in Madrid, Turin, Warsaw, Berlin, pean approach of management. A very potential students were comparing in which we invested a seven-digit on business ethics. But the real change students, we also have international London and Paris. ESCP stands for important topic at the moment is the how schools were adapting to the new amount of money; and we now have is that the viewpoint on business and elements in the program: we travel to academic excellence and singularity: Environmental Societal Governance situation and being selective about the 12 lecture rooms where we can teach how it should be taught has changed Bangalore, Shanghai and New York meaning students must learn phys- approach and there are students who hybrid methods and digital learning face-to-face, online or mixed. fundamentally since 2007, and you City. We are ranked number three in ically and digitally on all campuses; are really committed to sustainability: experiences being offered. Adapting We’ve also implemented a purely see that here across every program, the world when it comes to our interna- creativity: as the school has always they want to see more in their school faster to these needs gave us a com- online MBA and have students on that from bachelors up to executive MBA. tional focus. That’s one of the reasons created; and pluralism: meaning the than just lessons and talks about sus- petitive advantage. We ended up hav- program from all around the world. I hope COVID-19 will be left behind us variety of the European community. tainability. This is why we have an as- ing twice as many applications for our They’ve never been here, but I talk PR: Why does WHU continually as quickly as possible: we want to be During the pandemic, the school sociate dean for sustainability and the master’s programs than ever before to them through clear HD cameras. I produce high-performing entre- able to continue offering our students immediately adapted to digital teach- circular economy. and significantly more in our MBA pro- know who they are, what they’re doing, preneurs? the international connections we have. grams. Being more agile than others when they have free time and so on. MR: Since it was founded in 1984, COVID-19 has shown that it has was an asset for us as a comparatively WHU has been very focused on en- never been more important to have a Key facts about ESCP Business School LEADING TOMORROW’S WORLD STARTS small and entrepreneurial school. PR: What is WHU’s strategy for trepreneurship. We’ve created an at- multilateral world. An enemy like this BY CHOOSING AN OPEN WORLD TODAY • 6 ESCP campuses in Berlin, London, Madrid, Paris, Turin and Warsaw Over the summer, we invested hun- encouraging social responsibility? mosphere that attracts these kinds of can’t be fought on a country-by-coun- CHOOSE ESCP dreds of thousands of euros to equip MR: It has become evident that people. We host events like IdeaLab!, try basis. We have to do it together. • Multi-accredited: AACSB, EQUIS, EFMD MBA, EFMD EMBA, our classrooms for hybrid teaching. teaching business and management which is probably the biggest Euro- 5 European Higher Ed standards pean founders’ conference. We also PR: What’s in the pipeline for • The World’s First Business School established in 1819 have perhaps the most publications WHU’s executive education? in the field of entrepreneurship: facul- MR: We’ve just approved a strategy • More than 160 research-active professors representing ty hired at our WHU Entrepreneurship for the next six years with our executive over 30 nationalities across our 6 campuses Center receive significant amounts of board where executive education plays • Over 140 academic alliances in Europe and 47 countries worldwide investment, allowing us to teach and a major role. I think there is a lot of po- do research in these fields. We want tential to see strong progress around • Full portfolio: bachelors, master’s, MBAs, PhDs and executive education to continue being perceived as a hub customized executive education and • 7,000+ students in degree programs representing for entrepreneurs: it’s one of our core open enrolment programs. This is a 120 different nationalities values and it’s the strength of WHU. very important pillar in WHU’s strategy. • 5,000 high-level participants in customized training PR: How international is WHU? and executive education MR: Overall, around 40% of stu- • 65,000 active alumni in over 150 countries dents across our programs are interna-

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Facilitating a fourth A Triple-Crown institution industrial revolution combines global presence with of business leaders close ties to local communities Jean Charroin, Dean and CEO at ESSCA School of Jordi Díaz, Dean of EADA Business School Barcelona, Management, details how the French institution boosts explains how the institution is maintaining its renowned the potential of young people at the start of responsible, reputation as the place where businesspeople grow innovative and international careers

PR: As one of Europe’s top-thirty business schools, EADA is at the PR: ESSCA is a leading manage- forefront of executive education. ment school that offers pioneer- What makes it stand out? EADA Business School Barcelona is at the heart of the vibrant Spanish city ing undergraduate, postgraduate, JD: EADA has a clear mission: to be master’s and continuing education ESSCA School of Management has campuses in France, Hungary and China the place where businesspeople grow. degree in sustainable business and from Latin America, 10% from North programs. What makes it unique? We’ve been in place since 1957 and innovation available. It’s a full-time America, 10% from Asia and the other JC: Founded in 1909, ESSCA is a have always served the business com- program that we started three years ago 10% from the Middle East and Africa. not-for-profit business school. We are work in very big companies but we go to the Far East, Asia or Latin Amer- munity and contributed to its develop- and no other top-30 business school We are keen on expanding our horizons private, but consider higher education have others with high-potential career ica, but spent a semester in Europe, ment by being on top of the corporate in Europe has an equivalent. Students toward the Asian market. to be an intrinsically public service. For prospects in fast-growing small- and as it’s closer and has fewer travel re- world’s needs. Our mission is our might end up working for the United almost 80 years, ESSCA was only in medium-sized businesses. Around 7% strictions. We are considering opening purpose, it’s what drives what we do Nations, non-governmental organiza- PR: How has COVID-19 changed Angers in western France. In 1993, we of our alumni are entrepreneurs. a campus in North America soon, be- and makes us so flexible and relevant tions, leading corporations or become the student experience at EADA? opened a campus in Budapest, Hunga- cause it’s important for us to be close in today’s society. Barcelona is one of social entrepreneurs and innovators. JD: We were clear: technology ry as the first business school to have a PR: What is ESSCA’s attitude to to top-level academic environments. the most cosmopolitan cities and our Jordi Díaz We see a huge need from both young comes second as the student’s expe- site in that country. We then launched social responsibility? It’s also good to have faculty members location is an outstanding factor. We Dean, EADA Business School Barcelona people wanting to change the world rience is always our top priority. We a campus in Paris and, in the early Jean Charroin JC: We don’t want to restrict our and students there, in order to boost have a cluster of world-class business and the concept of globalization, and are well known for our “boutique ap- 2000s, in Shanghai. Between 2013 Dean and CEO corporate social responsibility (CSR), academic cooperation. schools here, making it one of the fying the need for reskilling and from senior leaders that are switching proach.” During the pandemic, we put and 2017, the school gained three in- ESSCA School of Management so we don’t ask our professors to ad- This is in line with the fact that we top-three European cities for business upskilling? toward a new mindset, which is putting our 400 full-time students in 15 paral- ternational accreditations from AMBA, dress one or two of the United Nations must be aware of the major transitions education. In our case, 90% of our full- JD: At 2020’s World Economic not only technology but also sustain- lel classes of 28-30 students to ensure AACSB and EQUIS. Simultaneously, to switch to online teaching within 48 Sustainable Development Goals; we in terms of the environment, ecology, time programs are followed by partic- Forum it was said that, by 2030, 1 ability at the top of their thinking. personalized education. We were well it increased in size by 100% to 5,000 hours for all students on every campus. want to address them all. If we want energy and new technologies. We want ipants from over 60 different nations. billion people had to reskill due to All our faculty and academics in prepared as we started offering online students, proving ESSCA’s potential to We had created an institute dedicated professors with high potential in publi- to work with other institutions and be- technology changing, automation and research have combined their interest programs four years ago; the only dif- act in an entrepreneurial way. to teaching innovation almost 10 years cations, we have to give them freedom. lieve hybridization and interdisciplin- PR: What are your views on the positions becoming redundant, while in this. We’ve also set out alliances ference COVID has brought in is hybrid We focus on medium-sized cam- before, so everyone at ESSCA knew That’s why our research covers areas ary approaches are essential. We are future of management education? new positions are being generated. with the two main movements in these online and classroom education. puses for 1,000-3,000 participants in there was a specific cell dedicated to as diverse as climate finance, the cir- very open to working with schools of JD: We are moving into adoption In fact, we probably won’t be able to order to improve experiences. Having teaching and innovation, and that this We don’t ask our professors to address one or two of the of lifelong learning. Research says that wait until 2030, we will need to accel- “In a world that has an imperative need for reskilling and everything and everyone within prox- department was able to deliver. we will have to recycle ourselves every erate it to 2025. The imperative need imity is important for students and our United Nations Sustainable Development Goals; we want upskilling, business schools have the potential to be the five years. The old model, where you to reskill and upskill the workforce corporate partners. We want to be close PR: Do technological skills play a to address them all.” just did a bachelor degree for three to is a global phenomenon. Business facilitators of the workforce reinvention.” to entrepreneurial ecosystems and res- part in your programs? Jean Charroin, Dean and CEO, ESSCA School of Management four years, will transform and business schools should be the engine of this Jordi Díaz, Dean, EADA Business School Barcelona idential communities: from our French JC: Yes. For example, we are schools have to understand that they transformation and need to propose campuses, we are able to address al- completely changing the curriculum will not only need to serve students at something that is totally different. We areas. We collaborate with BCorp, the Thanks to a major investment, all most 80% of the country’s population. of our Masters in Management to in- cular economy, green supply chains design, political sciences and engi- one point in time in a complete man- need to build a business education movement for certifications that con- our classes were totally equipped for As a result, ESSCA gives students the clude more mathematics, coding, data and gender parity. It’s important, as neering, for example. We know that a ner, but they will serve people consis- ecosystem that includes stakeholders sider financial profitability but also an immersive learning experience. We possibility of not having to move away sciences and humanities. We want students can access expertise in these large part of the solutions for a more tently along their careers. such as Google or Amazon. sustainable impact on the planet and strongly believe that the excellence from their families to study. Parents are to have alumni who can address the different fields. We don’t want to prac- sustainable world will come from inter- Universities and business schools If tech companies do it on their people. And we partnered with Ashoka, our professors achieve in face-to-face part of the governance of ESSCA; they complexity of the world and the grow- tice “greenwashing” and have a CSR disciplinary approaches; it’s the future need to accept that outside players will own, there will be a more consulting the leading organization for promoting sessions has to be replicated online. work with us on our business model. ing importance of new technologies. Advisory Board that includes expert of business education. begin to be part of this educational ex- approach — for example, if you have a and supporting social entrepreneur- EADA’s mission to be the place where For example, we have a new policy stakeholders to make sure sustainabil- I want to make sure that the school’s perience and can bring a lot of value. I problem, tech companies will give you ship. They are both now part of our businesspeople grow doesn’t change, regarding flexible tuition fees based on PR: Do you focus on preparing ity is deeply rooted in our institution. alumni can be proud of the education strongly believe in business education the solution. This is why educational business education ecosystem. but the flexibility in the way we oper- the income of each family. students for work in corporations they received in our institution, and that innovation ecosystems. We have to institutions should be involved, as they ate has accelerated and the schools or for starting their own business? PR: How international is the expe- they consider that they have made the embrace cooperation not only among are able to provide the knowledge and PR: How strong is EADA’s interna- that will drive future progress are those PR: How did ESSCA cope with JC: We address different ecosys- rience at ESSCA? world better thanks to this institution. universities and business schools, but the way to approach solutions whenev- tional footprint? that are taking a brilliant opportunity to COVID-19? tems. Some other Triple-Crown-ac- JC: All our master’s students must The better we are, the better it is. beyond the industry. Technology com- er a problem arises. This is the differ- JD: 30 years ago, we joined the experiment and accelerate innovation. JC: We gained early experience credited schools just want to place spend at least one year abroad during panies, corporations, governments and ence between consulting and training. European Foundation for Management through our Chinese campus in Janu- graduates in multinationals. When you their undergraduate- and graduate-lev- others together can offer the best expe- Development as the platform to open ary 2020. With 400 students there, we look at their student profiles, most are el education. They have the possibility rience to the talent of tomorrow. PR: How is EADA enabling socially our institution to the world. We have were able to test different solutions and dedicated to large law and consulting of two academic semesters abroad, or responsible leaders? built a global network with our inter- start writing guidelines to cope with firms. ESSCA is a Triple-Crown institu- one academic one and a six-month in- PR: What role do you see for new JD: We were pioneers in this area national programs where 50% of our outbreaks elsewhere. In March, when tion located close to business ecosys- ternship. Currently, it’s hard because of education ecosystems in satis- when we made the first master’s participants come from Europe, 20% Europe faced lockdowns, we were able tems. That means some of our alumni COVID. Some students decided not to

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Building into the future: The University of St. Gallen

Nestled in the Swiss Alps just east of Zurich lies one of the top business schools in Europe: the University of St. Gallen. President Bernhard Ehrenzeller offers an overview of an institution that is advancing toward new methods of learning The new St. Gallen Learning Center is expected to open in 2022

The University of St. Gallen (St. Solutions Taskforce to enact these to expand its activities. What is Gallen) has been a center for aca- global environmental goals on cam- more surprising is that St. Gallen is demic success and learning since pus. St. Gallen is considered by one of the only public schools that 1898. It is both steeped in tradition the Financial Times (FT) as one consistently receives such high rec- and it possesses an entrepreneurial of the top three European busi- ognition in these rankings. spirit as it sets a path toward the in- ness schools in sustainability and Recalling that the Great Depres- tegration of traditional learning and the 2021 FT Global MBA ranking sion was exacerbated by govern- the digital world, while striving to placed St. Gallen as the 8th best ments that increased trade tariffs, connect people on campus. program in terms of corporate so- quotas and other protectionist The recent announcement of cial responsibility. measures, the Global Trade Alert a new learning center — which University of St. Gallen’s annual (GTA) has been an industry leader has moved from concept to blue- Impact Awards recognize schol- in ensuring that the international prints to a concrete foundation arship that has a profound effect trade ecosystem does not suffer — embodies the idea of preparing on society. A St. Gallen study on the same fate. The GTA has been students for a world where indus- Bernhard Ehrenzeller the effects of oil spills in Nigeria published for over ten years and try-specific knowledge will interface President, University of St.Gallen on neo-natal deaths inspired orga- is a constant point of reference for with a digital future that includes nizations such as Amnesty Inter- the World Trade Organization and artificial intelligence (AI), big data the first university in Switzerland national to look at the issue more international media including the and the use of smart technologies. to acquire a NVIDIA DGX-2, one closely and caused a media frenzy Wall Street Journal, the New York This building will be a place that of the world’s most powerful super- big enough to force the Nigerian Times and the BBC. seeks to integrate digital learning computers. and will experiment with the very Other new degree programs in- In the European Business School Ranking 2020, St. Gallen notion of learning itself, developing clude a medical master’s program received seventh place, the highest-rated university in new and innovative formats, and it in collaboration with the Universi- Switzerland and the German-speaking world.” will challenge the way information ty of Zurich, which does not seek is presented. As Satya Nadella, to simply train future doctors but Bernhard Ehrenzeller, President, University of St.Gallen CEO at Microsoft stated, “Every will provide business training, man- company is now a software com- agement and leadership courses to government to change the way it In November 2020, it was an- pany.” The spirit of this statement medical students, who will need deals with oil spills. Other subjects nounced that a new nonprofit foun- guides St. Gallen into the future. much more than a medical degree recognized with Impact Awards dation, the St. Gallen Endowment St. Gallen was the first business to meet the future challenges in include topics such as business for Prosperity Through Trade, school in Europe, perhaps globally, medicine. model innovation for the circular would be created. This foundation that required students enrolled in economy and designs for a block- will be home to the GTA and will traditional business programs such From insight to impact chain-based insurance structure. continue to inform policymakers as finance, management and so on Sustainability has also become a and to provide insight into the to receive 25% of their degree cred- part of University of St. Gallen’s Global reputation and influence world of global trade. its in the humanities. Combining DNA. The Institute for the Econo- Throughout the course of the year, With the final stages of the St. these programs and expanding into my and the Environment has taken the FT publishes a ranking of busi- Gallen Learning Center almost new digital fields is the next logical this topic and made sure that it isn’t ness schools and their programs. complete — it’s expected to open step. just a theoretical subject that can In the European Business School in 2022 — the blueprints for Uni- round out a student’s portfolio. It Ranking 2020, St. Gallen received versity of St. Gallen’s move toward Linking schools of thought has made strides to make sure that seventh place, the highest-rated digital learning, sustainability and A new school of computer science, St. Gallen sets an example in both university in Switzerland and the the integration of technology will opened in 2020, offers students what it teaches and how University German-speaking world. Looking likely never be finalized… but it courses in five disciplines that in- of St. Gallen implements environ- at global master’s in management will most likely be something that clude AI, machine learning and mentally conscious changes. programs, the St. Gallen Strate- will continue to be modified and cybersecurity. They seek not only St. Gallen is a signatory to the gy in International Management developed as St. Gallen continues to advance their own field of study, Global Universities and Colleges program has been recognized as to advance toward new methods but will also search for joint and Climate Letter, has joined United the best global program for ten of learning. interdisciplinary opportunities to Nations Framework Convention years consecutively. The Execu- cooperate with other institutes at on Climate Change’s “race to- tive School is ranked first in Ger- University of St. Gallen was also wards zero” and created a Climate man-speaking Europe and intends © Shutterstock / Lightpoet 14 For further information please visit www.prisma-reports.com 17 EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE EUROPEAN BUSINESS SCHOOLS FOR THE FUTURE

The birthplace of mathematical economics prepares students for new data-driven models Jean-Philippe Bonardi, Dean at HEC Lausanne, University of Lausanne, reveals the uniqueness in one of the world’s top management and economics schools that is distinguished by first-class education and research

PR: What makes Switzerland’s Luiss Business School’s Rome campus combines technology with history HEC Lausanne so unique? JB: Our history is a very import- ant aspect of our uniqueness. We are both a department of economics and HEC Lausanne’s campus lies beneath Swiss mountains by Lake Geneva Creative leadership a business school, operating both faculties hand in hand. HEC Lausanne imagine what the economy might be- play a central role in their ecosystem, for ‘glocalization’ was established by the University of come, and how it might become more and whose research, teaching and cor- Lausanne in 1911, but the genesis of sustainable. This is what E4S is all porate relations take a totally different what we do started around 1870 when about. New technologies establish the stance. Paolo Boccardelli, Dean of Luiss Business School, takes a the university created a Department of possibility of creating a new economic global perspective to education that is centered in Italy Economics and hired Léon Walras. He model and the challenge is to make PR: Does HEC Lausanne see itself is a vital person in the development of sure this new model delivers as much as a local or international school? economics because he was one of the as it can regarding social and environ- JB: We are a very international. Less PR: How is Luiss Business School inventors of the concept of marginal Jean-Philippe Bonardi mental issues. What we are trying to do than 20% of our professors are Swiss adapting to changing needs of stu- Villa Blanc, an architectural jewel, was completely restructured in 2017 utility, which led toward the birth of the Dean, HEC Lausanne is train future leaders who will be able and our student body is equally mixed. dents and businesses? mathematical school in economics. to think that way. Our bachelor programs are a bit more PB: We don’t look at our work as This is particularly due to the fact that PR: How do you see globalization? This helps to explain the school’s JB: Last year we launched a major I think that business schools of local, as they are French speaking, but training or teaching students certain the school was already able to take on PB: Globalization is changing and DNA: we have a very strong footing and center, Enterprise for Society (E4S), tomorrow will be about creating an everything else is in English. However, technical skills and best practices. the challenge of the digital transfor- the growth of regionalism is prevalent. position in quantitative methods and with the International Institute for ecosystem in which this new economy we also have a strong local footprint. That’s a given. Our mandate is to ed- mation: we were already there, having One of the key aspects of our school other technical areas. Léon Walras’ Management Development (IMD) and is developed. Business schools have I believe that we have a unique po- ucate leaders for a better world, which invested a lot in technological infra- is to bring into the world of business successor was Vilfredo Pareto, another École Polytechnique Fédérale de Laus- a fantastic role to play as they can be- sitioning that is going to help us tre- is different. We want them to be able structure in the prior five years. education an approach we call “glo- renowned mathematical economist. anne (EPFL). E4S’s purpose is to think come centers of ecosystems in which mendously in the context of the type of to take on the challenges of the society calization,” which entails a global per- He had a broad interest in how society together about the future of the econo- researchers from various backgrounds movement I mentioned earlier. and contribute to solving problems. PR: What is your contribution to spective with a strong link to the local and the economy function and interact, my. We all feel that we are at a tipping We are looking at the digital trans- sustainability and responsibility? community. which characterizes what we are today: point, moving toward a different kind We represent an interesting combination between formation as a key feature of change in PB: Educating leaders that are re- Future leadership will need different a place where there is an extremely of economy driven by technological tradition in mathematics and quantitative analysis our business and society as a whole. sponsible toward sustainability is a key skills, including the creative skills to strong tradition in research with a great changes regarding production meth- methods, innovation, business models and technology.” Our students engage in immersive, ex- Paolo Boccardelli characteristic of being a member of the enact innovation and change. This is use of mathematics in technical areas. ods, energy and transportation. These periential and active learning in which Dean, Luiss Business School EFMD business school community our distinctive trait: we are investing One of the most interesting aspects will push toward new ways of organiz- Jean-Philippe Bonardi, Dean, HEC Lausanne they develop theoretical and applied and we have radically embraced this a lot in providing those skills. At the of the school now is that, thanks to ing economic life, but this economy knowledge combined with disciplinary of learning.The blending of social sci- idea. A few years ago we launched a same time, we think that creative skills this long tradition, we are creating will also have to be more sustainable interact with each other, but also with We are not trying to operate as a and cross-cutting skills. We go well ences, humanities, political science, center called the Ethics, Responsibility and leadership must take into account significant value within the ongoing and inclusive. One of E4S’s goals is companies, students, policymakers global school; we are trying to bring beyond traditional teaching through global trends and geopolitical turbu- and Sustainability (ERS) Hub — now a global perspective and be able to data revolution. We have lots of evolv- to put professors and researchers from and startups to create this new eco- top international talents here and train gamification, and social, micro, ac- lences, in combination with the rise CeSID — the role of which is to de- balance, understand and adapt to the ing courses to teach students about different disciplines — like econom- nomic paradigm. them for our ecosystem, knowing that tive and project-based learning. The of technical and technological skills, velop those aspects in a wider sense to real local needs of communities. We notions like big data and other data ics, management, technology and For the last 30 years, all schools some of them will stay and work in the experiential approach improves stu- require our institution to be able to ex- faculty, students, staff and leadership. have operations in Rome, Milan and analysis techniques that have emerged hard sciences — together in an inter- have done similar things and a mod- Swiss economy. Our strategy is to be dents’ analytical, behavioral, creative, pose students to customized learning For us, ERS are not only values, but Belluno, as well as Amsterdam in the recently and are becoming important disciplinary way. We believe that there el has emerged for what a school of internationally recognized as excellent critical-thinking, disciplinary, digital, journeys in a very advanced way. also entrepreneurial and managerial Netherlands. We want to drive our in- for the world. We represent an interest- is amazing potential there. management should be. This will and differentiated, but we want to con- problem-solving and relational skills. One of the new characteristics of skills. We have also been developing vestments in such a way that we are ing combination between tradition in change. There will be a lot more un- tribute to the ecosystem that we are Educating students and leaders for our business model will be connected a research center for sustainability close to those local communities with mathematics and quantitative analysis PR: How is HEC Lausanne ad- certainty about what we have to teach building. Again, I think that this is go- this new world requires us to equip to the data-driven school that will be and the circular economy. This center two pivotal words: global perspective methods, innovation, business models dressing the growing importance and effective solutions will have to be ing to be the key for the competitive- them with a greater number of skills, able to match the profile of each indi- works extensively with many compa- and creative leadership. and technology. That has a significant of sustainability and changing discovered. These solutions can’t be ness of business schools in the future. not only technical, but also personal vidual student with the opportunity and nies in the energy and manufacturing impact on how we grasp the future and models of education? discovered globally, they will have to and professional. That’s why we aspire expectation that they can have in their sectors, as well as the services indus- businessschool.luiss.it/en/ the evolution of the digital economy. JB: Like a lot of schools, we have be discovered locally and in specific to become a relational and experien- future development. try. Through these efforts, the Italian This makes us a completely different introduced courses in all programs on ecosystems. So, heterogeneity among tial hub. In addition, the world is now Ministry of Economic Development player compared to other schools. business ethics, sustainability or envi- schools and about management and providing thousands of specialized PR: How did Luiss experience asked us to create a network of univer- ronmental topics, and hired professors economics as disciplines will be opportunities to grow and succeed in 2020, a difficult year for many? sities and companies in the country, PR: How is the school spearhead- from these areas. This is great, but not much higher than now. I think the most the professional market. We need to PB: We managed well and experi- Italy 2030, to drive sustainability in our ing a transition to a new economy? enough. We need to go further and successful schools will be those that HEC Lausanne offer students and talent customization enced a growth in 2020 of about 10%. society and business environment.

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The school is a hub creating genuine value for businesses and students. A Polish knowledge partner Additionally, internationalization is Learning by doing makes at the core of our identity. Our approach that changes mindsets is to create strategic partnerships with executive education relevant the best business schools in Europe and the world. We have a strategic alli- Grzegorz Mazurek, Rector of Kozminski University, shines ance with ESCP Business School and Dina Dommett, Dean of Hult Ashridge Executive Education, a light on the leading business school in Central and tight bonds with schools and universi- provides an insight into a leading, progressive and global ties in France, Portugal, Ireland and the Eastern Europe (CEE) U.K., countries that have a lot of busi- force within higher business education ness connections with Poland.

PR: How has Kozminski University was our partnership with Microsoft, PR: Why is Kozminski ideal for ex- PR: Can you introduce U.K.-based achieved its rapid sucess? so we were able to provide Microsoft Grzegorz Mazurek ecutive education? Hult Ashridge to our readers? GM: Through ambition, vision, teams to every employee and student. Rector, Kozminski University GM: We were the first in Poland and DD: Hult Ashridge is the result of an drive and energy, which stems from the But fundamental to our rapid success second in CEE to launch MBAs in the alliance between Ashridge Business Hult Ashridge’s beautiful and historic main campus building is near London entrepreneurial spirit of the Polish peo- was the eagerness of our community tional relations and environmental and ’90s, and we are a member of the MBA School and Hult International Business ple. Three facts explain what Kozminski to change habits to serve our students. social responsibility. Business schools Consortium of 12 top-class business School in 2015. Ashridge has always is about. Firstly, it is a new school for a should set an example, attitude and schools around the globe where stu- been known for its emphasis on the ings is The Leadership Experience, a awards $1 million to the top team out new world. Secondly, it is your lifelong PR: How important is social re- perspective: we don’t teach, we devel- dents participate in residential weeks. human condition and on supporting deep-dive simulation to test resilience. of hundreds who compete from around development partner: we aren’t just sponsibility at Kozminski? op personalities and prepare students The Polish spirit of entrepreneurship and developing better leaders for a bet- We take a group of 14 participants on the world. Another way we make our providing education, we are providing GM: We are the first Polish school for a constantly changing environment. is proven by players like CD Project, ter society. Ashridge is British, global a three-day simulation and put them international presence felt is our online development and changing mindsets. to proclaim its United Nations Sus- Nowy Styl, Inglot, 4F, Assecco and LPP. and, even with Brexit, we consider our- on the board of a fictitious company ability to provide limitless learning. Thirdly, we make sure our research is tainable Development Goals: we have PR: How do you ensure your edu- They are global leaders created by en- selves very European. Bertil Hult, our facing challenges. The pandemic was Lastly, we have a uniquely international relevant and people see that it makes a chosen six and are implementing them cation is real-world relevant? trepreneurship, ambition and creativity. benefactor since 2015, founded Hult the perfect opportunity to roll out the student, faculty and staff community. difference in their lives. in our strategy. Responsible education GM: We have many intensive The same is true with Kozminski. We International Business School in 2002. virtual version. That it has made the means preparing students to serve so- collaborations with partners like Mi- deliver answers with our education, re- His goal was to establish the world’s Dina Dommett move successfully is a real win. An- PR: How are you promoting gen- PR: How do you drive innovation? ciety. All our students have intensive crosoft, Oracle, Accenture, Goldman search, and business and institutional most relevant business school. Dean, Hult Ashridge Executive Education other example is our well-regarded der equality? GM: Innovation means change, classes on sustainability ethics and en- Sachs and McDonalds. They share connections. We teach mindset! Hult is now a leading, progressive executive coaching offering. Erik de DD: We see gender as part of a change means attitude and attitude vironmental and social responsibility, their knowledge and skills in study pro- force within higher business education positive, measured by tangible met- Haan is our faculty expert and global broader picture of diversity, equality, comes from example. For instance, an with hands-on sustainability learning. grams, and provide internships, case driving a vision of pioneering “learn- rics. Our client retention numbers are guru in relational coaching. He runs the inclusion and belonging (DEIB). We important factor during the pandemic We also have a vice rector of interna- studies, teachers and scholarships. ing by doing.” Our degree programs high, as are our program evaluation Ashridge Centre for Coaching, which take the Black Lives Matter movement are regularly ranked in the world’s top scores, with a record number of 100% runs degrees, an open enrolment pro- seriously, for example. 100 across our campuses in Ashridge, Net Promoter Score ratings. We are gram, diplomas and a master’s, which Ashridge has taken the lead in de- Boston, San Francisco, London, Dubai, also winning new clients for bigger, are now taught online in customized signing and delivering DEIB training Shanghai and New York. We do well completely online programs. programs and are thriving. across all Hult, tapping some of our in rankings because we do custom- Since 2017, we’ve been pioneers prominent alumni in this space. We ized executive education with a highly of the U.K. Apprenticeship Scheme, PR: How is Hult Ashridge tackling also have a unique Executive Doctorate personalized, facilitative approach: we providing training to employees with social responsibility? in Organizational Change that is perfect tackle problems together with our cli- government funding. These programs DD: Matthew Gitsham is our faculty for DEIB issues. ents. Hult Ashridge’s essence is that have all been online since last March, expert on sustainability and the author we are grounded in practice. All our although we are ready to go back and of the Hult Principles of Responsible PR: Why is Hult Ashridge unique? faculty have real-world experience. forth between face-to-face and virtual Management Education (PRIME) Re- DD: I find two things uniquely ex- port, which we produce every two years citing. First, the Hult Prize. Second, We do customized executive education with a highly as the roadmap of our commitment to we are among the world’s very few personalized, facilitative approach.” social responsibility. He has been in- triple-accredited business schools. cluded in the Thinkers50 RADAR Class We benefit from working with our three Dina Dommett, Dean, Hult Ashridge Executive Education for 2021, a global list of management global accreditors — AACSB, AMBA thinkers to watch. We expect all our and EFMD — and are interlocutors PR: How was 2020 for the school? delivery at any time. This ability to go degree teaching to include elements with them in the dialectic of tradition DD: Our emphasis on human re- completely virtual is attracting new of PRIME and encourage our faculty and innovation. sources, capability, support and devel- worldwide clients to all our executive to include ethics and sustainability in We pride ourselves on the fact that opment has never been more relevant. education and qualifications. our executive education. These issues we are only as good as how relevant Fortunately, Ashridge and Hult have For us, the future will be a blend- organically develop as part of our client we are. We seek to be nimble and re- strengths in virtual delivery, and faculty ed-learning approach, making it com- engagements, we don’t force an em- sponsive, anticipating the next trends. experienced in managing crises and pletely possible for our global students phasis on them. We are proud that we We use our creativity and practical change. We have been able to look and participants to access us in their have been doing this worthy work long connections to global industry as an after clients and students in mindful, own time and pace. Virtual is here to before it became fashionable. opportunity to be agile. We occupy impactful ways. Hult Ashridge’s rap- stay but we need to make sure that our that delicate space between respecting id and smooth transition to switch all programs are well designed for learn- PR: How would you describe Hult historical approaches to managing ed- teaching and executive coaching into ers as well as their sponsoring em- Ashridge’s global footprint? ucation while driving the future. virtual delivery has set us apart. ployers. This is a strength of Ashridge. DD: In addition to our internation- What mattered was our ability to al campuses, I would be remiss not convert the teaching, design differently PR: What are been some recent to mention the Hult Prize: now in its and make sure we respect the learning executive education highlights? 11th year, it helps university students journey. The result has been extremely DD: One of our most popular offer- to learn by doing. The Hult Foundation

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An innovative strategy creates a better school for the world

Christophe Germain, Dean of Audencia, unveils a new business school model that will have a positive impact on society and the planet

PR: Rooted in the French city of Nantes, Audencia is regularly placed in the top tier of global busi- ness schools. Can you introduce Audencia’s largest campus is in Nantes, the capital of western France

the school and its transformational / Audencia © F. Sénard strategic plan, ECOS 2025? CG: Audencia has shown much re- we launched two executive MBAs in CG: Audencia remains true to its silience and we are proud of several ac- Senegal and Morocco in collaboration story and DNA through its new stra- complishments: we broke our program with local universities. tegic plan, as what makes the school recruitment record and were triply reac- unique is its approach to corporate credited for the maximum five years by PR: Does Audencia collaborate social responsibility issues and the way AACSB, EQUIS and AMBA. closely with industry as well? it develops skills’ interdisciplinarity, CG: It’s very important for our facul- together with a great focus on general PR: How do you drive innovation? ty to work closely with companies. We culture, arts and humanities. CG: For us, innovation is related have a program called Tipping Point, We started planning this strategy Christophe Germain to holistic multidisciplinarity. Over 10 which is an ad-hoc program based on in May and invited all the school’s Dean, Audencia years ago, we launched the Alliance neuroscience that we offer to firms that stakeholders to take part. After much in partnership with a leading engi- need new learning spaces to disrupt collective work, in November we high- ecological and social transition outside neering school and an architecture the way they make decisions. It creates lighted three major challenges that the school’s borders. school. In this framework, we launched new pedagogical approaches to better Audencia wishes to have an impact on The second axis focuses on the a common incubator, double-degree fit companies’ needs. We have also just over the next five years. The first is the development of holistic multidisci- programs and, with the engineering created the world’s first executive MBA creation and use of responsible infor- plinarity by offering new dual-degree school, the first big data and manage- solely focused on multi-capital valu- mation and technology. The second or dual-skills courses nationally and ment bachelor’s degree in France. We ation, control and audit career paths. is the development and adoption of internationally. We aim to make our see innovation as being at the cross- While firms face an enormous chal- managerial approaches that promote students 100-percent managers with inclusive organizations. The third is the multidisciplinary skills by 2025. The What makes the school unique is its approach to design and implementation of sustain- third axis is developing Audencia for a corporate social responsibility issues and the way able business models and growth, in greater impact through sustained, con- it develops skills’ interdisciplinarity.” line with carbon neutrality. Audencia trolled and inclusive development. We aspires to accelerate the transformation will enlarge the range of our programs, Christophe Germain, Dean, Audencia of organizations and society for good. increase our international presence, In summary, the objective of Audencia develop our executive education activi- roads of other disciplines with man- lenge keeping up with the demands is not to be the best school in the world, ties and strengthen inclusiveness. agement. That’s not only a response of tomorrow’s world of work, this gives but to be a better school for the world. The fourth axis is a new organization- to the needs of companies but also to them the tools to assess financial, soci- al alignment to support ECOS 2025’s the interests of a young generation who etal and environmental effects. PR: How will you implement this? implementation. We will undergo a want to combine all of their interests. In all our education activities, it is CG: We’ve determined four axes. profound evolution in our activities, our responsibility to ensure students The first is the launch of Gaïa, Auden- organization and management system. PR: What is your strategy for inter- are prepared to face challenges relat- cia’s School of Ecological and Social Our academic and research activities national expansion? ed to social development and global Transition, the first such school in Eu- will be realigned with our mission by CG: We never develop abroad sustainability. They will be tomorrow’s rope. All our students and executive creating three interdisciplinary centers alone. We have developed successful decision makers. To make good de- education participants will have an im- of excellence. Lastly, we will advance collaborations in China, ending in cam- cisions, they will have to take into mersion period at Gaïa, as they’ll all be our digital transformation through ma- puses in Chengdu, Beijing, Shenzhen account sustainability, inclusiveness, exposed to issues related to ecological jor projects: the deployment of private and are launching a new campus in responsible technologies and data and social transition. They will follow 5G, the creation of a customized car- São Paolo, Brazil. We collaborate with management. I am convinced that they courses and work on projects for part- bon calculator, smart campus and the local institutions because we consider will have an impact on the transforma- ner companies, with the specifics cus- use of artificial intelligence in an im- that it is a more effective way to under- tion of companies and our society. tomized depending on each program. mersive learning platform. stand the local ecosystem. We believe Gaïa will also be open to the public and it to be a much more efficient strategy offer free training for people, compa- PR: Has Audencia proved resilient for our students there. We are proceed- nies and all stakeholders to promote to the COVID-19 crisis? ing the same way in Africa. This year, © Shutterstock / ESB Professional

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