Annual Report 2018/ 19
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ANNUAL REPORT 2018/ 19 midsumma.org.au Midsumma Festival 2018/ 19 Annual Report Image: The Odditorium Image by Suzanne Balding CONTENTS featuring Miss Amy Cover image: by Alexis Desaulniers-Lea and artwork by Matto Lucas featuring Wade Tuck. What is Midsumma Festival? 4 Chair’s Report 7 2019 Midsumma Festival Highlights 8 2019 Economic Overview 10 2019 Program Overview and Highlights 12 - Summary of Festival Attendance 16 - Signature Events 17 - Midsumma Presents Program 22 - Open Access Program 27 - Events Outside of Festival Season 29 Focus Areas in 2019 31 2019 Access Initiatives and Activities 36 2019 Artistic Outcomes 40 Who Are Our Audiences? 42 Our Reach 44 Treasurer's Report 46 2019 Financial Report 47 Our People 56 Our Partners 58 Appendix 59 3 Midsumma Festival 2018/ 19 Annual Report Midsumma Festival also holds two annual WHAT IS signature events – Midsumma Carnival MIDSUMMA and Midsumma Pride March. Midsumma Carnival opens the Festival with a one FESTIVAL? day celebration at Alexandra Gardens in Melbourne’s CBD and Midsumma Pride Midsumma Festival March is held on the third weekend of the is Australia’s premier Festival each year flowing through Fitzroy St in St Kilda to the foreshore of Catani WHAT LGBTQIA+ arts and cultural Gardens. DO WE DO? festival held annually in Although the primary festival is held each year in summer, Midsumma works year- • We create inclusive safe cultural and Melbourne for and by round to provide queer artists, social- social spaces. communities who live changers and culture-makers with support, • We lead conversations and we listen. platforms and tools to create, present and with shared experiences promote their work, connect with their • We champion collaboration. around diverse gender communities and tell their stories. • We provide platforms for shared ‘Melbourne’s experience in a world that often and sexuality. WHO underrepresents us. Midsumma Festival has grown at the Midsumma Festival showcases an average ARE WE? • We increase visibility, and amplify voices 180 events across 80 venues, during the that might otherwise not be seen or same outsized pace 22-day festival each year through open- • We are a cultural connector and heard. influencer. as the city it calls home.’ access events and a curated program – • We imagine positive futures. We Midsumma Presents. Events include arts • We are the intersection between people, challenge, inspire and take risks in Cameron Woodhead, The Age and cultural experiences such as theatre, ideas, stories and experiences. pursuit of these. music, comedy, dance, visual arts, digital arts and film – as well as forums, sporting, • We are simultaneously a thought-leader • We seek new perspectives and family and social events. and a learning organisation. paradigms; yet never forget the value of our past. • We are active and constantly evolving. Image: Midsumma Extravaganza 2019 by Midsumma Progression and development lies at our • We offer time, place and space for our Festival and Arts Centre Melbourne. Image by Suzanne core. communities and allies to engage. Balding featuring (left to right) Sheldon Riley, Steven Oliver, Geraldine Hickey, Rhys Nicholson, Carlotta, Joel • We are committed to a culture of shared Creasey, Libby O’Donovan, Beccy Cole, Mama Alto, Zoe responsibility. Coombs Marr and Trevor Ashley. 4 5 Midsumma Festival 2018/ 19 Annual Report CHAIR’S REPORT ‘Whether community Reviewing the 2019 festival has been a members or allies, complete joy. Having assumed the role of Chair four years ago, I am humbled each to think that we are year at the achievements of Midsumma reaching new people Festival and 2019 did not disappoint. with compelling stories Whilst we saw once again growth across the Festival including audience numbers, makes me so proud.’ breadth of community engagement, and record attendance at Midsumma Carnival, On top of Midsumma Pathways, our year- just to name a few, there are some round mentoring program for community numbers that make my heart sing even members living with disabilities and more; such as, 33% of people attending Midsumma Futures, which focuses on Midsumma Festival for the first time. mentoring up and coming artists, this year Whether community members or allies, to we also launched BODY which is one of the think that we are reaching new people with most impactful projects we have embarked compelling stories makes me so proud. upon in my time with Midsumma. I am also thrilled to see that Midsumma BODY is a trans/gender diverse project Festival remains highly accessible for (a mini festival within a festival) in everyone, with 44% of events free to partnership with Arts house. This is a attend. On top of this our focus on landmark project of national significance. accessibility for community members BODY included works by 27 trans and living with disability has been tremendous, gender diverse artists and 3 intersex our program guide was provided in artists, locally and internationally including multiple formats to maximize accessibility new works commissioned by Midsumma and we saw a 33% increase in Auslan especially for this program. interpretation. We also partnered with Arts Access Victoria, Description Victoria, As this is my last year as chair I can’t help Auslan Stage Left and Guide Dogs Victoria but reflect on how far Midsumma has come to deliver multi-layered access. over the last four years and be proud, but to reflect even further to the last 30 years While our core activities are going from and those who have come before me and strength to strength, I am really proud thank them all for laying the foundations to of some of our year-round activities allow our current team to build upon. that have seen us deliver even more to our communities and ensure a more My gratitude to the board and the sustainable LGBTQIA+ arts culture community for allowing me to be the in Victoria. custodian of this incredibly special festival for the last four years cannot be put into words. It’s been the most special time of my life and I can’t wait to support the organisation into the future, albeit from the sidelines. John Caldwell Chair, Midsumma Festival Inc. 6 7 Midsumma Festival 2018/ 19 Annual Report 2019 MIDSUMMA FESTIVAL HIGHLIGHTS Our 2019 Program 11% Of events sold-out or met full Our Audiences 179 capacity Events Representing an increase $22 284,583 of 43% in the last 2 years Average ticket price Attended Midsumma Festival 2019, an overall attendance increase of 54% in two years, and an increase of over 65% attendance for our arts and culture program 33% 44% 11% Increase of Auslan Free events over Of artists culturally interpreted or last 3 years and linguistically audio described diverse events 118,000 7,430 Our Online Communities Attended Midsumma Marchers at Midsumma Carnival; highest Pride March; largest number attendance recorded of marchers on record, 23% 75% 26.5% increase over 3 years Increase in social media Increase in website visitors engagement 67% 57% Our Communities’ Commitment Returning audiences; Of audiences who identify 33% new audiences as ‘families’ attended with 211 2,420 children under 11 years old Volunteer hours over Volunteers 23 days of the Festival – Midsumma Carnival 2019 by Creative Edge Photography a 26% increase in 2 years 8 9 Midsumma Festival 2018/ 19 Annual Report 2019 ECONOMIC OVERVIEW Increased visitation and associated economic impact for Victoria 52% C 84% of 8% of attendees attendees C increase in festival earned 80% were from metropolitan were from regional Victoria increase in total income over event income (bars, ticketing, Melbourne past 3 years with 7.7% in last registrations, stalls) in 3 years, year with 12.5% increase in last year 4% of 3% of audiences audiences travelled from outside Victoria were overseas visitors $14 Million $32 Million 54% C direct economic impact to broader gross economic C increase in philanthropic Victoria, according to an impact for the festival to the 75% independent analysis (up state’s economy across multiple increase in corporate donations in 3 years, with sponsorship in 3 years, with 10.5% increase in last year from $8.02 Million previous employment sectors (up from 5.8% increase in last year year) $18.6 Million previous year) 118 FTEs equivalent created across tourism, transport, retail, food and beverage sectors. Image: Midsumma Carnival 2018. Photo by Tanya McCulloch 10 11 Midsumma Festival 2018/ 19 Annual Report ‘Midsumma attracts a broad attendance across age ranges and demographics; truly representing inclusion and diversity in all its forms.’ Karen Bryant, CEO, Midsumma Festival 2019 PROGRAM OVERVIEW AND HIGHLIGHTS Midsumma works hard to make the many diverse queer communities in Victoria more visible, more effectively interconnected, 2017. Midsumma Carnival and Midsumma and to provide a platform for cultural Pride March both recorded voices and stories that are often not heard highest attendances in 2019. Over the past otherwise in the broader community. ever 2 years total attendances overall for The 2019 Festival program was successful Midsumma Festival have increased by • Significant growth in scale of event. • Attendance surveys show that Midsumma in highlighting the objectives from our with attendances to the arts and In the past two years the size of Festival attracts broad attendances current 3-year strategic plan. These were 54% cultural program growing by over the Festival (number of events) has across age ranges and demographics, particularly evident in the following key 65.4% the same period. grown by 43.2%. Our signature events truly representing inclusion and diversion performance areas: Midsumma Carnival and Midsumma Pride in all its forms. • Attracting new audiences whilst March also both grew in both audience • Significant growth in attendances (and – The Midsumma maintaining ongoing audience loyalty. size and participation numbers. For • Highly accessible therefore reach), the second year in a Festival remains highly accessible.