Best Use of Wifi

Best use of wifi

MEO

Product/Service: MEO Wifi

ENTRY SYNOPSIS:

The Sudoeste Festival is the most important summer festival in Portugal. More than 200.000 festivalgoers and 30.000 campers going to the “Herdade da Casa Branca” to spent more than 5 days listening live music. In order to promote the brand Meo and give new experiences to the festivalgoers Meo deployed an WiFi solution to cover all the festival and Apps tailored to the festival-goers. More than 25% of this users will connect to the WiFi. The consumption data will exceeded more than 5 TB. With this solution we can offload 4G data and give a better service.

MAIN ENTRY:

1.1 Scope The Southwest Festival “Festival Sudoeste” is a summer festival held in Portugal. It take place in the Herdade da Casa Branca, at Zambujeira do Mar (Odemira) in Alentejo. Over the years it was visited by more than one million people. It takes place at the beginning of August.

During the several festival’ editions the organization has made available to the public various facilities such as camping, showers, bathrooms; free parking during the week of the festival, ATMs, emergency medical help 24 hours a day, food area, tickets, free shuttles to the nearest beach (Zambujeira do Mar). The campsite also has a water channel in which campers can have a shower.

The 2015 edition premiered free Wi-Fi in all the festival grounds. The Festival Sudoeste is divided in two distinct areas: • Fair - where stages are mounted for concerts and various tents of sponsors and some amusement. • Camping - is free for all those who purchase the ticket for all days of the festival.

It is planned for this year the presence of about 197,000 festival-goers and 30,000 campers. About 50 thousand people connect to the MEO Wi-Fi network, registering a consumption data that exceeds

Please return your completed form to [email protected] by Friday 25^thSeptember.

5 TB.. The enclosure has an approximate area of 35 hectares. 1.2 Solution Description 1.2.1 Wireless Infrastructure 1.2.1.1Purpose Implementation of a high-density coverage design, with wireless features Wi-Fi dual band, with centralized control, interconnection with the Core MEO Wi-Fi for free internet access. This system should allow the collection of traffic statistics processed by time and number of users per radio band and terminal type. The areas of Wi-Fi coverage project should include the following areas of the Fair:

1.2.1.2Technical Specifications The project was scaled to the bands 2.4 GHz and 5 GHz frequency, the IEEE 802.11 a / b / g / n bandwidth of 20 MHz and 40 MHz. For 802.11n supported features and interoperability with the 802.11a / b / g It was specified.

1.2.1.3 Supported Terminals The project support the following types of terminals: laptops, tablets and smartphones of any Operating System currently available.

1.2.1.4 Example of supported applications General public: video, email and internet access; Private network: video, VoIP, POS, ticketing, printers, AppS MEO Cloud, Meo Sudoeste e Meo Music.

1.2.2Sizing The project should be sized in order to (with a maximum number of users) allow a minimum bandwidth of 500kbps per active user. Presuming an event at full capacity, some reasonable numbers for the planning phase should be based on the following table:

% captation Nº of customers/day Maximum capacity 100% 50.000 Participants with WI FI devices 70% 35.000 Network-connected devices 80% 28.000

Devices on at the same time 30% 8.400

Supporting documents:

http://awards.telecoms.com/files/gravity_forms/73- f52155fa0e99d2674b01ef147b37fd42/2015/08/MEO_WiFi-MeoSudoeste.pdf

Nelson Bostock Communication

Product/Service: Wifi Calling from EE

ENTRY SYNOPSIS:

In April 2015, EE became the first UK MNO – and the first in Europe – to launch an in-built WiFi Calling service.

WiFi Calling allows users to make and receive calls and texts via their phone’s native UI with just a WiFi connection.

The service has the potential to connect millions of people across the UK, and massively expand the coverage reach of EE, from rural homes to urban basement flats.

25,000 people were concurrently using EE’s WiFi Calling service just 14 hours after the service went live, and there are now more than 1.5 million regular users.

MAIN ENTRY:

BACKGROUND EE’s network progress has been an incredible journey in a relatively short space of time. We have the fastest 4G uptake in Europe, a world-leading dropped call rate and a network that is consistently named number one by a host of independent organisations (including Ofcom and RootMetrics).

However, through extensive research of our customer base we can see that indoor voice coverage is the thing that drives the most frustration.

Research carried out by ICM on behalf of EE in March 2015 found almost one in ten people have one room or more in their home where they have no mobile connectivity, and this increases to 15 percent for those living in rural and semi-rural areas.

There is a real need for being able to make calls over WiFi, but existing VoIP services are not reliable enough, are not user-friendly, relying as they do on customers using a separate app to make calls.

WiFi Calling – one of many major innovations that we’ve invested in over the last three years – is the answer.

WHAT IS WiFi CALLING

EE was the first – and as of today only – UK MNO to launch a native Voice-over-WiFi service to its customers.

EE’s WiFi Calling allows customers to use a wide range of smartphones to make phone calls and send text messages in places where there isn’t a mobile signal but there is WiFi connectivity.

It means we can provide voice coverage to anywhere with 2Mbps broadband connectivity – whether from a rural home, urban basement apartment or tube station platform.

The carrier grade service allows people to make calls with a higher quality and greater degree of reliability than unmanaged VoIP services, from their home, office, corporate or public WiFi connection. And calls can be made through the phone’s native dialler, and SMSs sent and received through the SMS button, with no need to rely on an app or share messages only with a closed user group.

OTT services – including the likes of WhatsApp, Facebook Messenger and even iMessage – are innovative and an impactful way of allowing customers to use WiFi for an SMS-like service, but they are inherently closed user groups. WiFi Calling gets around that by allowing users to message anyone, on any device.

LAUNCH WiFi Calling from EE was first mentioned in the Apple Keynote in September 2014, as we had worked closely with Apple to develop the capability.

Our close work with Apple, as well as a range of Android device manufacturers, enabled us to launch the service ahead of any other MNO and with a dropped call and call success rate in line with our core macro network. We launched first to iPhone users via the iOS 8.3 update, and then to Samsung Galaxy S6 and Galaxy S6 edge shortly afterwards.

In fact, despite Samsung being scheduled to be the first to launch the service with EE, the strength of media coverage following the announcement led to Apple bringing their iOS update forward in order to pip their competitor to the post.

The service is now available on nine smartphones across the EE range, with more to come in 2015 including the EE own brand ‘Harrier’ range, making the service accessible at the low end of the market.

RESULTS Some key results, just four months after launch, include:

• More than 1.5 million customers regularly using the WiFi Calling service

• 25,000 people concurrently used EE’s WiFi Calling 14 hours after PR launch

• 9 devices already supporting WiFi Calling on the EE network

Aptilo Network AB

Product/Service: Aptilo SMP Wi-Fi Calling

ENTRY SYNOPSIS:

Aptilo SMP Wi-Fi Calling™ is an advanced vendor-agnostic 3GPP AAA system to enable carrier-class, next-generation Wi-Fi Calling. It goes beyond the standard functionality of a 3GPP AAA system (SIM authentication & authorization) with ground-breaking technology to enable Wi-Fi Calling in realworld deployments.

Aptilo SMP Wi-Fi Calling allows mobile operators to apply intelligent policy decisions to the Wi-Fi Calling service, dynamically in real-time, based on information retrieved from multiple sources such as CRM and PCRF. Additionally it enables Wi-Fi Calling for non-SIM devices, in concert with a thirdparty app, enabling legacy devices and tablets for mass-market deployments.

MAIN ENTRY:

Wi-Fi Calling is truly a game-changer for mobile operators. Now they can use any Wi-Fi network, even the ones in people's homes, to reach subscribers with voice and text (SMS) services. The main reason for service providers to deploy Wi-Fi Calling is to obtain enhanced indoor coverage and more satisfied customers.

Voice-over-Wi-Fi (VoWiFi) has been around for many years using a voice application that can be downloaded to the device. However, next-generation Wi-Fi Calling has native support in new handsets and works as an add-on to Voice-over-LTE service. People use the same phone number and dialer that they use for a cellular call.

However, it is not enough for the subscriber to be connected to a Wi-Fi network. They also need to be authenticated and authorized to use the Wi-Fi Calling service. This is the crucial role of Aptilo in Wi-Fi Calling. Our advanced 3GPP AAA, which is the core component in the Aptilo SMP Wi-Fi Calling™ product, performs the critical functions of authenticating users through the SIM card and applying any necessary policies to the Wi-Fi Calling service.

Aptilo's Wi-Fi Calling solution also offers innovative features such as support for non-SIM devices and policy lookups. These features go beyond the 3GPP standards. As the leading vendor in carrier Wi-Fi service management, with 100+ customers in more than 70 countries, we have learned that this type of extended functionality is often required in real-world deployments.

Handling of Wi-Fi Calling Policies

Some operators may allow everything for anyone everywhere when it comes to their Wi-Fi Calling solution. Others may want to apply some restrictions and the best place to do this is where the user is authenticated for the Wi-Fi Calling service. The Aptilo SMP Wi-Fi Calling™ features an integrated policy engine to handle these types of Wi-Fi Calling policies.

Policy Lookups From Multiple Sources The assumption that all policies reside in the PCRF is a theoretical one. For most operators, policies are distributed over several nodes and systems such as PCRF, CRM systems and other databases. Aptilo SMP Wi-Fi Calling™ can lookup policies from CRM and other databases. It can receive policies via the Gx Diameter interface from the PCRF and then combine it with policies from multiple sources (via Diameter, RADIUS, SOAP/XML and LDAP) and with the configurable logic define a Wi-Fi Calling policy.

What About Non-SIM Devices and Wi-Fi Calling? Due to the strict requirements on the device the next-generation Wi-Fi Calling solution will only work with the latest devices and definitely not with Wi-Fi-only tablets lacking native support for WiFi Calling. Operators can choose to expand support for Wi-Fi Calling by installing a third-party app in the device and, in the case of Android, this app can be seamlessly integrated with the dialer.

However, Wi-Fi-only devices and a significant portion of the installed base of smartphones do not support SIM Authentication. This will be a major obstacle for Wi-Fi Calling for these types of devices. Without SIM Authentication (EAP-SIM/AKA) there will be no GTP tunnel between the ePDG and the P-GW and as a result the Wi-Fi Calling service will fail.

Here the Aptilo SMP Wi-Fi Calling comes to the rescue. The third-party app can use EAP-TTLS instead of EAP-SIM/AKA for authentication and Aptilo SMP Wi-Fi Calling will then perform a EAP-TTLS authentication but receive GTP parameters from the HLR/HSS as if it were a SIM Authentication.

Save Money with Aptilo’s Multi-Vendor Support The 3GPP AAA functionality is a strategic product for many telecom vendors as it is the central part that controls the infrastructure. The Wi-Fi Calling turnkey vendors are very eager to sell their 3GPP AAA as it will enable them to a large extent to "own the operator." Once in place they can utilize this position to exclusively sell their own end-to-end infrastructure such as gateways citing that they otherwise can't guarantee it will work.

Aptilo's vendor-agnostic approach with IOT or partnerships with all leading gateway and Wi-Fi infrastructure vendors will allow the operator to select the best products for each situation and to increase the competition between infrastructure vendors. This will potentially enable huge CAPEX savings for the operator.

Controlling the User Experience in the Wi-Fi Network

The Aptilo SMP 3GPP AAA+™, which can be implemented in the same Aptilo SMP platform as the Aptilo SMP Wi-Fi Calling, provides operators with a tool to control the user experience in their own Wi-Fi footprint. The built-in Wi-Fi Policy Engine has support for many vendor-specific attributes (e.g. for QoS control) that are unique to some gateway and Wi-Fi vendors. It also handles Wi-Fi roaming and authentication with third-party Wi-Fi networks. An operator can start with the Aptilo SMP Wi-Fi Calling and then add the full functionality of the Aptilo SMP for Carrier Wi-Fi and Venue Wi-Fi data services (Hotspot and more). This provides unprecedented flexibility wherever they decide to go with their overall Wi-Fi strategy.

Singapore Communications

Product/Service: Singtel Enterprise Wifi as a Service, Singtel

ENTRY SYNOPSIS:

By cross collaborating the capabilities of Singtel Enterprise Wifi-as-a-Service (end-to-end managed wifi network service), Singtel Wifi (using mobile offload) and DataSpark Geoanalytics (mobile data advanced analytics), Singtel brings the best Wifi service offering and solution to the enterprises. The tangible results range from the enhancement of their customer experience, cost effectiveness on implementing Wifi infrastructure and improving their business with in-depth analytical view of their business and customers.

MAIN ENTRY:

Wifi has become a necessity for most, if not all, businesses from the typical corporate office environment, individual retail shops, fast-food chains, F&B outlets to even bigger properties such as shopping malls and hotels. With the proliferation of BYOD and smart devices, managing clients’ expectation of wifi network quality has become more challenging.

Singtel Enterprise Wifi-as-a-Service, a fully managed enterprise wifi solution, enables enterprises to eliminate the complexity of managing Wifi network infrastructure and allows them to focus on their core businesses. At the same time, Singtel Wifi-as-a-Service is able to offer more value to enterprises by leveraging on Wifi network analytic capabilities to gain insights on their customers’ behavior or usage patterns and translate it into actionable results to improve their business operations, customer engagement and even business revenue. With the cloud-based customer dashboard, enterprises has a centralized view of their Wifi network and is able to customize their captive portal, initiate and track targeted marketing campaigns through various engagement channels. Furthermore, Singtel Enterprise Wifi –as-a-Service is able to bring in a comprehensive ecosystem of solution partners to enterprises in specific verticals such as retail, hospitality, education and healthcare.

An example of how Singtel Enterprise Wifi-as-a-Service can be leveraged for mutual benefits of enterprises and Singtel is by allowing mobile data off-loads at the enterprise outlets (e.g. restaurants, food-courts, etc). With such arrangement, the cost to enterprises for Wifi infrastructure deployment can be substantially off-set by the cost savings from Singtel Wifi-as-a-service by sharing

the Wifi infrastructure to off-load the data traffic from the mobile network. The notion of slow internet surfing experience during the peak hours on such establishments can be debunked with this mutual beneficial arrangement so the overall customer dining experience at those outlets can be improved. Furthermore, collaborative marketing campaign to create public awareness of premium Wifi experience helps to drive more traffic to the outlets.

In some other deployment where enterprises require more advanced analytics (such as in the public transportation space), Singtel Dataspark Geoanalytics, leveraging on the mobile network data, can be offered to complement the Wifi data to provide specific analytical view of various sets of collected data. Through this kind of collaboration, enterprises can have a more comprehensive analytical view inside and outside of their venues which can be useful as an aid in their planning exercise. By getting insights on the people movements, time spent at various public locations, transit time from home to work etc, the benefits can also be extended beyond transportation space to city/ urban development.

Another use of Wifi and Geoanalytics is the discovery of new or untapped business potential inside and in the vicinity of retail outlets. With the right insights, a retailer is able to better determine the different values of merchandise placement in the store and pick the optimal location for a new store by looking at the number of passersby during different time of day and associated demographics.

Supporting documents:

http://awards.telecoms.com/files/gravity_forms/73- f52155fa0e99d2674b01ef147b37fd42/2015/08/Telecoms-com-Awards-2015_Best-use-of-Wifi.pdf