News from the CERN communication group James Gillies, Head, communication group, CERN 5 October 2007 Methodology CERN LHC communication plan QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Now funded - Key elements: • Media visits • A/V productions • Animations • Publications • New visit itineraries Methodology Startup events • 5-6 April. open days • On or after 21 May. Media event (TBC) • 21 Oct ob er. Offi ci al i naugurati on. • Overall coordinator - Lucio Rossi Methodology Open day 2008 QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. • Planning for >30000 people • Meyrin site for all comers • LHC access points for local communities • Opportunity for Member States • Coordinators: Paola Catapano, Carmen dell’Erba Evolution of media visits 2002-2007 Media visits evolution 2002-2007 350% 300% 297% 2007 to end August: 273.40% •1040 people for 385 media 250% CERN record year 2000: 200% •1098 people for 383 media 185. 60% Reference 2002 Per cent of journalists 165% 159.50% Per cent of media 150% 151.30% 133.80% 123.70% 102.60% 100% 100% 96.60% 50% 0% 2002 2003 2004 2005 2006 2007 (Jan-Aug) Year Methodology The world is watching. We have to provide a media event for start-up Proposed media event -Methodology pending approval of DG QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Only possible event: first injection of beam to LHC Proposed media event Methodology QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Locations: CERN Control centre Globe of science and innovation Proposed media event Methodology QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Day 1 - visits can be arranged to CERN Control centre Day 2 - activity centred on the Globe Media invitation to be sent three weeks in advance Accreditation necessary Proposed media event Methodology QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Cameras in the Globe would relay images to the Globe (and the world) • Bi-lingual presenter would be in the CCC • Satellite link available • Live LHC console in the Globe • Media ‘pilots’ available in the Globe for all nations whose media attend • Possible visits to experiments control rooms during the day • Regular updates to be sent to media for the following weeks until first 7TeV collisions Proposed media event Methodology QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Start-up == opening the hydrogen bottle Proposed media event Methodology QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Milestones: Seek approval of DG Validate plan with media Procure console for the Globe Select media pilots Media traininggy for all involved on the day Invitation Start-up! Methodology European particle physics communication network QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a QuickTime™ and a TIFF ((p)pUncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. QuickTime™ and a TIFF (Uncompressed) decompressor QuickTime™ and a are needed to see this picture. Qu ic kTime ™ an d a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor QuickTime™ and a are needed to see this picture. TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. At a special session in Lisbon on 14 July 2006, the CERN Council unanimously approved a European Strategy for Particle Physics. Communication is integral to this strategy, which states: "Council will establish a network of closely cooperating professional communication officers from each Member State, which would incorporate existing activities, propose, implement and monitor a European particle physics communication and education strategy, and report on a regular basis to Council." Methodology European particle physics communication network Document for December Council • Terms of reference for the network • Request for media event for start-up QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. • Suggested policy for CERN publications QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Methodology LHC outreach group (LOG) LHC communication is funded: • Centrally at CERN • Through the experiments’ M&O • Nationally through agencies, ministries, labs QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture. Coordination is essential, globally through InterAction, in Europe through EPPOG & EPPCN, internallyyy to the community through LOG. Open Day 2008 Paola Catapano and Carmen dell’Erba CERN, DSU-CO, 5 October 2007 LHC start up proposed events • LHC Open Days: Sat. April 5 9h00-19h00 • Event for the CERNois: Sun April 6 10:00 - 16:00 • LHC s tar t-up media even t (May-J)?June) ? • Inauguration event with Heads of State and Government: Tuesday 21 October VIP event programme outline: proposal 13:30 - 18:00 • Symbolic act of Heads of State and Government in the LHC tunnel + detector, distributed ppper point by nationality • Ceremony in SMA18: speeches, international keynote speaker molecular cuisine refreshments and distributed concert (Muti) LHC OPENDAYS 08 Sat 5th - Sun 6th April QuickTime™ and a QuickTime™ and a QuickTime™ and a TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor TIFF (Uncompressed) decompressor are needed to see this picture. are needed to see this picture. are needed to see this picture. Sun. 6th April: CERNois event •Programm 10:00 - 16:00 • descents in the tunnel + detector cavern with families at the LHC pit closest to their home • leave their tracks in the LHC tunnel (to be investigated) 27 000 m of magnets to leave your tracks on your machine 5 April Open Day Purpose 1. Communicating the importance of the LHC for society and its main scientific challenges primarily to the local (CH and F) communities and the member states mainlyyg through the international media 2. Strengthen CERN public image and awareness at a local and international level 3. Create feeling of “suspense” close to big event ((p)ppystart up): last opportunity to visit LHC Open Day messages • Main scientific challenges of the LHC: advancing knowledge of the fundamental laws of nature , understanding the mystery of mass, gravity and contributing to today’s main astrophysical mysteries (dark matter and energy, new particles, extra dimensions of the uni)iverse) • Explain the impact the LHC will have : - in the local community (What will go on underground in their area) - in the international communityy( (What are the outcomes of the LHC start-up and running) - in our daily life (What the LHC can do for all us? Technological applications) - anticipate fears/myths and reassure about safety issues (radiation, cooling plants emissions, noise) Scope of OD project team Establish a visits and activity programme on: - Cern main site (CH) - extended - The LHC tunnel and experiments on F territory - Prevessin site extended - Coordinate the programme through a network of working packages per activity and manage the organization of the activities with the WP leaders and a standing task force - Fundraising to support programme - Communicating the programme to target audiences - Create partnerships with the local communities for the organization LHC Oppyen day 08 concep t • Distributed visits around the LHC ring, instead of central access poitint w ithtith transpor ttthLHCt to the LHC areas, throug h equally attractive parallel programmes • No “across the border transport” (except as back up) • Attract and orient local residents to closest point • Enlarged Swiss site with internal transport (TPG): Meyrin site, P1, Atlas Cavern, Globe + UA1 (+ back up transport to F) • Prevessin (lab 2 with CCC, P18, neutrino, UA2) • 10 French sites around ring: P. 2, Alice cavern, P. 3 (?), P4 (cavity and synchrotron light), P. 5, CMS cavern, P 6, P7 (?), P8 and LHC-b cavern DELIVERABLES (activities programme) 1. MEYRIN site (all LHC related activities, lectures, films) extended to: - GLOBE: LHC big photo exhibition, garden hands on, films, live webcast LHC world - ATLAS cavern - LHC tunnel P. 1 - UA1: Historical place: Accelerating Nobels Photo Exhibition, UA1 central barrel, Nobel event, G-2 magnet targeted to public from GE, communes around Meyrin, (Satigny, Vernier, Grand Saconnex