19 th EDITION

20-23 MARCH BIEL, 4 - 9 P.M.

Meet the entire foodservice industry face to face at the region’s annual hospitality and food event

horecashow.com EXHIBITION REVIEW

AN EVENT BY JOIN THE CONVERSATION Dekwaneh, - Lebanon, P.O.Box 90155 Jdeidet El Metn, 12022020, Beirut - Lebanon, Tel.: +961 1 480081, Fax: +961 1 482876, [email protected], hospitalityservices.com.lb

HORECA 1012 EXHIBITOR’S LIST

AUSTRALIA DOMAINE DES TOURELLES PRUNELLE S.A.L. MEAT & LIVESTOCK AUSTRALIA DOSSCHE MILLS - DEINZE (BELGIUM) QUALEB - MOET FRANCE EDUCOM OVERSEAS RBML MICROBIOLOGY LABS ATELIER DES CHEFS ELECTRO GROUP INTERNATIONAL RITCOM MANAGEMENT CONSULTING GROUP GROUPE BEL ELODEA ROTANA HOTELS PAIN D’EPICES MIREILLE OSTER ELSA S.A.L. ROYAL GOURMET S.A.L. PERNOD RICARD AND NEXTY S.A.R.L. EMBASSY OF ITALY - ITALIAN TRADE COMMISSION SABITECH BAKERY EQUIPMENT PIERRE AZAR TRADING S.A.L. - VALRHONA EMF TRADING LTD. SAGESSE UNIVERSITY - FACULTY OF HOSPITALITY MANAGEMENT ROBOT - COUPE ENGINEERING, DESIGN, & MANUFACTURING S.A.R.L. - EDM SALTEK SEB - NEXTY S.A.R.L. ENOLOGIA S.A.L. SAMTEC TEFAL – HAILA & CO. ENTOTOX PUBLIC HEALTH S.A.R.L. SANNINE IRAN EQUIP'HOTEL SANNINE ROASTERY AYSUDA ETS. ANTOINE MASSOUD SELECT MARKETING & SERVICES IRAN BEHNOUSH COMPANY ETS. SALIM BAYOUN SFEIR INDUSTRIES GROUP MEHR SANAT ESPADANA EUROTRADE CATERING EQUIPMENT SFG OUBARY S.A.R.L. PAYA CONSERVE FAIR TRADE LEBANON SIBLOU SAHARKHIZ SAFFRON CO. FARHAT BAKERY EQUIPMENT SLEEP COMFORT SHOKOOH. BONAB. CO. FNB TRADING SNOBIZ ITALY FOOD PLUS MARKETEERS SOCIETE INDUSTRIELLE DE CONDITIONNEMENT (S.I.C.) BOVO S.R.L. FOODORAMA SOCIETE JABRA S.A.L. BUSSY S.R.L. FREDY WORLD EST. TRADE & INDUSTRY SODI - PERRIER CARTOTECNICA TADDIA S.P.A. FRESCA SOFIL CATERING CASTELMAC SPA GARFF GROUP SOFTWARE GROUP CIGUSTA GEMCO S.A.R.L. SOLARCO COQUUS - LUX S.R.L. GENERAL PROMOTION ME S.A.L. SOLEA GEL - MATIC ITALIA S.R.L. GETAWAY SOLECTRON IACOBUCCI EQUIPMENT & SERVICES - MIDDLE EAST FZCO GHALICO SOM3A'S EDIBLE ARRANGEMENTS ISA S.R.L. GHANEM DEVELOPMENT & TRADING (GDT) SOUK EL TAYEB PREGEL S.P.A. GHATTAS TRADING SPANISH GOURMET LEBANON TECHNOGEL S.P.A. GM&A SPECIFICO & CO. UGOLINI SPA GOLD BY MOUKARZEL STE. ASSAAD GABRIEL & FILS JORDAN GROHE MIDDLE EAST AND AFRICA STE. BREISS GROUP AL NABIL COMPANY FOR FOOD PRODUCTS GWR CONSULTING STE. DACCACHE GREEN LINE S.A.R.L. THE DELIGHTS SHOP HBOUBNA STE. ETS. MICHEL NAJJAR KSA HICE S.A.L. TAANAYEL LES FERMES BAJA HISAR BY SOLEA TAWRID - FAIREY WATER SAFETY DELICACY LOUNGE HODEMA CONSULTING SERVICES TELETRADE HOLDING GROUP KUWAIT HOREPA PACKING & TRADING THE FEDERATION OF THE CHAMBERS OF COMMERCE, INDUSTRY & TRESOR GENERAL TRADING & CONTRACTING CO. HOREQUIP S.A.R.L. AGRICULTURE IN LEBANON LEBANON HOSPITALITY NEWS MAGAZINE THE NIELSEN COMPANY 3M GROUP SERVICES I. HAKIM DOWEK & SONS S.A.L. THE ROASTER S.A.L. 53 DOTS ICHIBAN GROUP TIME OUT BEIRUT A.P. TECH. ICU S.A.R.L. (INNOVATIVE CONCEPTS UNDERTAKERS) TIRE BOUCHON S.A.L. - TERROIRS ET VINS ABDO H.MOUKARZEL - SIGNS MAKERS I-DAW TOMADO S.A.R.L. ABI RAMIA BROS S.A.R.L. IDEAZ FACTORY TQCSI ABI SEMAAN MARCHE MODERNE IESCO S.A.R.L. TRADING GATE S.A.R.L. ACE - AUTOMATION & CONSULTING ENTERPRISE S.A.R.L. INDUSTRIAL & PRINTING SYSTEMS TRAMA ADYAR INTERAL S.A.R.L. TRANS MEDITERRANEAN AIRWAYS AL FURSAN FOR GENERAL TRADING S.A.R.L. INTERBRAND S.A.L. TURNKEY VENTURES AL KANATER INTERNATIONAL TRADE CENTER UCI "UNITED COMMERCIAL & INDUSTRIAL CO." AL RABIH - SONACO INTHRA S.A.R.L. U-FOOD S.A.L. AL RIFAI ROASTERY S.A.L. IPEC S.A.R.L. UNICO S.A.L. AL SINAA WAL IKTISSAD ISO LIBAN UNIGAZ INTERNATIONAL AL SULTAN FOOD STUFF CO. ISTIRADGT UNIMAR ALFA INTERFOOD S.A.L. JABAL NATURAL USAID ALPHA EST. FOR INDUSTRY & TRADE JEAN ZAKKA FILS S.A.L. USEK - LE CORDON BLEU AMBASSADE DE FRANCE – UBIFRANCE JOE BARZA CULINARY CONSULTANCY USINE LAVELUXE IND. AMERICAN UNIVERSITY OF TECHNOLOGY - AUT JOUEIDI DEVELOPMENT VACUUM BAGS S.A.R.L. AMG MEDICAL KAMAPLAST VARY FOOD S.A.R.L. ARLA KALLASSI FOODS LEBANON KARAM WINERY VIGNIA VERDE S.A.R.L. - EXPERTS VIGNE & VIN ARMOBEL KAROUT GRAND STORES VISION GROUP HOSPITALITY RECRUITMENT ART METAL S.A.L. KEBBI SOCIETE POUR LE COMMERCE VITRUM S.A.R.L. ARTS, SCIENCES & TECHNOLOGY UNIVERSITY IN LEBANON - A.U.L KFF FOOD AND BEVERAGE VODKA PLUS ARUBA - HINTRAG KOBAYTER FRERES S.A.L. WALID'S TRADING ASHEIKH SALIM COMPANY ENVIRONMENTAL SERVICES LABEL PLUS S.A.R.L. WELL-BEING TRADE ASSOCIATION OF LEBANESE INDUSTRIALISTS LE CUIR LEATHER AMENITIES WILBI S.A.R.L. ATYAB - BOULOS OIL LE ROYAL HOTELS & RESORTS - BEIRUT OF LEBANON - AUCE - AMERICAN UNIVERSITY OF CULTURE & EDUCATION LE VENDOME BEIRUT ZAKKA MULTITEC S.A.R.L. AUTOXPERT S.A.L. LEBANESE FRANCHISE ASSOCIATION ZIZETTE GROUP AZWAK DELIGHT S.A.L. LEBANESE MEZZE ESTABLISHMENT MEXICO BAKALIAN FLOUR MILLS SIDUL S.A.L. LIBAN LAIT LEGOLAS GRUPO INDUSTRIAL BALKIS S.A.L. LIBANFRUITS OMAN BANQUE LIBANO - FRANÇAISE S.A.L. LIBANPACK AATCO BARAKAT INTERNATIONAL LEBANON S.A.R.L. LIBRAIRIE ANTOINE POLAND BARISTA ESPRESSO LONG RANGE SYSTEMS BEY TRADE POLAND BATROUN MOUNTAINS WINERY LUISCO BOKS - POL BAYT.COM MAALOUF INDUSTRY & TRADING CO. BOMEX BBOX ARCHITECTURE & DESIGN MABSOUT & IDRISS / HOSPI FOODS CHOCOMOCO BEABLOO ME MAGIC CARPET PG GROUP / BLOW BEFCO S.A.L. MANYFOOD S.A.R.L. PHOENICIAN BEIRUTNIGHTLIFE.COM MATADOR CHOCOLATE POL - FOODS BEIRUTRESTAURANTS.COM MATIGNON IMAGES ET TABLEAUX TECHNO - DREW BEKAPLAST CO. MAURICE JABRA S.A.L. WIRELAND BIM POS MEDILINE SRI LANKA BIOMASS S.A.L. MEFOSA FOOD SAFETY ESWARAN BROTHERS BOECKER PUBLIC HEALTH S.A.L. MEN DAYETNA FOOD COMPANY IMPERIAL TEAS (PVT) LTD. BOLERO MEPTICO SWEDEN BONJUS MG HOTEL SUPPLIES MIXMASTER BOOKERIA MIDDLE EAST AIRLINES AIRLIBAN BOUTIC'HOTEL MIDDLE EAST FOOD MAGAZINE MAHMOUD FOR SWEETS BUREAU VERITAS LIBAN S.A.L. MINA ELITE FOR INDUSTRY THAILAND BUSINESS UNLIMITED MINISTRY OF AGRICULTURE ASA BANGKOK LIMITED BUZZ-FREEZ-CHATEAU KA-KASSATLY CHTAURA MINISTRY OF TOURISM CHALONG CO., LTD. CAFÉ ABI NASR / ETS. RAFIC ABI NASR MODE-EX SAMI KARAM CHANG AWARDS (1959) LIMITED CAFÉS RICHARD - GABRIEL BOCTI S.A.L. MODERN BRANDS CO. S.P.A. INTERNATIONAL FOOD GROUP CALIFOOD CO. S.A.R.L. MOKBEL FOR FOOD STUFF SUREE INTERFOODS CO., LTD. CALVATIS MEA MORACO THAI SHING YE INTER - MARKETING CO., LTD. CASTANIA NUTS MULTI-NATIONAL BUSINESS CO. (MBC) TUNISIA CAVE DU MONASTERE ST. JEAN NAJJARCO. S.A.R.L. TUNISIE PORCELAINE CDS - JURA LEBANON NANSA BASHAN TARIMSAL ÜRÜNLERİ PAZARLAMA SANAYİ VE DIS TİCARET CHATEAU KHOURY NASR TRADING GROUP S.A.R.L. A.S. CHATEAU KSARA S.A.L. NATGAZ S.A.L. EKTA FLOUR MILLS INC. CHATEAU MUSAR NAY WATER GESAS GENERAL FOOD INC. CHATEAU QANAFAR S.A.R.L. NESTLE PROFESSIONAL KAFKAS PASTA SEKERLEME SAN. VE TIC. A.S. CHATEAU ST. THOMAS NESTLE WATERS KESKINOGLU IC & DIS TICARET LTD STI CHLALA INTERNATIONAL NOVABURO - AQUASAFE KRISTAL KOLA VE MESRUBAT SAN. TIC. A.S. CONVIVIO S.A.R.L. OJAMCO PRINT & PACK INDUSTRY KURTAY INSAAT KOZMETIK VE GIDA DIS TIC. LTD. STI. COPAR OMEGA SOFTWARE MEMISSAN GIDA VE AMBALAJ PAZ. SAN. VE TIC. LTDI. STI. CREATIVE IMPACT OUMSIYAT PAK IHRACAT A.S. CRYSTAL DECO THE ART OF GLASS PATE BOULANGER (SEA SLIM) SELTEN ULUSLARARASI FUAR VE AKS. TIC. LTD. STI. DAILY PRODUCTS CO. (NADEC) HOTEL SUNAR PAZARLAMA VE DIS TIC. LTD. STI. DAIRY KHOURY & CO. S.A.L. POLYTRA S.A.R.L. TURKISH POULTRY PROMOTION GROUP DAL MARE GROUP S.A.R.L. POWER HORSE - GABRIEL BOCTI S.A.L. TURKISH SEAFOOD PROMOTION COMMITTEE DEKERCO S.A.R.L. PRIMOGEL HEARD AND SEEN HORECA

19th edition HORECA 2012 surpasses all expectations

The largest hospitality and food exhibition in Lebanon opened its doors and confirmed Beirut as “Capital of Taste”

Under the patronage of His Excellency the Minister of Tourism Fady Abboud, HORECA 2012 inaugurated its much- anticipated annual show at Biel on Tuesday, March 20, in the presence of distinguished personalities and presidents of unions and associations, as well as ambassadors and media representatives.

HORECA executive director, Joumana Dammous-Salamé, voiced her delight at having Italy as the "Country in the Spotlight" this year.Fifteen Italian companies grouped to promote their expertise in the field of equipment, food, wines and spirits, products, materials and hospitality management services.

The largest and best attended exhibition, HORECA 2012, is a magnet for both Lebanon and the region’s hospitality industry and has played an important role in boosting the country’s economy, with participants extending from well beyond the region’s borders and including official pavilions.

The four-day event attracted a staggering 12,000 visitors from various industry fields across the region. They visited an extensive variety of exhibitors and attended an exceptional array of more than 9 daily activities that included a series of competitions and live shows, in which more than 400 participants from a multitude of establishments showcased their skills over.

The Annual Hospitality Forum, a series of workshops, took place alongside Horeca covering several topics on the latest consumer and product trends influencing the industry. The Int'l Food Safety Seminar by The Federation of Chambers of Commerce, Industry and Agriculture in Lebanon (FCCIAL) was held on March 22. And the National Food Industry Day by the Syndicate of Lebanese HORECA FACTS Food Industries in collaboration with the Ministry of Economy Exhibitors: More than 400 | Visitors: +12,000 and Trade and United Agency for International Development - Square meters: 7,000 sqm of stands & 2,000 sqm of daily events UNIDO was held on March 23. Pavilions: France, Iran, Italy, Thailand & Turkey Individual companies: , France, Iran, Italy, Jordan, KSA, Kuwait, Horeca 2013, the 20th edition will take place from April 9 -12 Mexico, Sri Lanka, Sweden, Syria, Thailand, Turkey & UAE

70 - Hospitality News - N° 81 - APR / MAY 2012

HEARD AND SEEN HORECA

News from HORECA Quality products from established suppliers U-Food sal, a leading distributor of multinational brands operating in Lebanon, was established in 1994 to import fresh products from France and has grown to become one of the major players in the specialty cheese market. Over the years, U-food has evolved to include a large and innovative assortment of quality food products. It is the sole representative of international brands and its major suppliers are mainly European companies. U-Food’s participation at Horeca 2012 was really distinguished. They presented Diamantina, Australia’s finest beef, and were one of the silver sponsors of the Salon Culinaire. They organized several tasting sessions at the Meat Livestock Australia (MLA) booth where professional buyers were able to taste different Diamantina cuts. In addition to the Salon Culinaire, U-Food presented Boursin’s new concept, Boursin Tartine, at the French pavilion. Visitors were able to appreciate Boursin’s Tartine éclats de Noix, Ciboulette corsée and well-known Ail et Fines herbes flavors. u-foodsal.com

Behind every great recipe, a great product Tanmia was the Platinum sponsor of the highly successful, lively and animated Atelier Gourmand. Throughout the show chefs and food connoisseurs imparted their skills. Two of the leading culinary artists that exhibited their talents in front of an appreciative audience were chefs Daoud Hanna and Khalil Maalouf. Chef Daoud Hanna, 2nd place winner in Top Chef 2011, and Chef Khalil Maalouf, gold medal winner of the Kuwaiti’s HORECA 2011 in the Lebanese Mezza category, both welcomed the idea of cooking with Tanmia chicken, because it meets their standards of health, cleanliness and taste. On the menu were Chef Daoud’s Warm Chicken Salad and Chef Khalil’s Chicken Filet with Herbs and Lemon Sauce. Both meals were meticulously prepared by the chefs using Tanmia and were tasted by the visitors who described them as innovative and succulent. Trust Tanmia for the most creative, delicious meals and to awaken the chef in you. tanmia.com

72 - Hospitality News - N° 81 - APR / MAY 2012 Syndicate of Lebanese ANNUAL Food Industries seminar International Food Safety seminar HOSPITALITY FORUM

Packaging Innovation Park

Mohammad Najia, Ghassan Aidi at the Gold Club Lounge Hospitality Services stand

Librairie Gourmande Media Lounge

FLORAL SYMPHONIES

Hospitality News - N° 81 - APR / MAY 2012 - 73 HEARD AND SEEN HORECA

HOSPITALITY SALON CULINAIRE & JUNIOR CHEF COMPETITION

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74 - Hospitality News - N° 81 - APR / MAY 2012 Judes and organizing committee

Joe Barza, Claire Verneil, Guillome Gomez, Ecole Hotelière Zgarta students Jean-Francois LeMercier

Arabic Sweets Gold Alaa Ashrafi Le Royal Hotel Beirut (2) • Silver Ziad Iskandaran Moevenpick Hotel & Resort Beirut • Bronze Mohamad Ali Chennawi Al Tom Brothers • Mahmoud Ondash Phoenicia Hotel Beirut Cold Canapés Gold 1st Gold • Raouf Zeaiter Le Royal Hotel Beirut (23) • Hadi Saroufim Le Vendome Beirut InterContinental (12) • Bassel Haidar Phoenicia Hotel Beirut (5) • Silver Rodrigue Jabbour Le Gray Hotel • Bronze Georges Khouryaty InterContinental Mountain Resort And Spa Mzaar Cold Platter Of Fish Poultry Or Meat Gold 1st Gold • Assaad Akl Burgundy Bar (4) • Maroun Harb Le Royal Hotel Rabih Nehme Chady El Hajj Beirut (20) • Silver Ali Lakkis Moevenpick Hotel & Resort Beirut • Bronze Hani Younis Hazmieh Rotana Hotel • Hani Matar Holiday Inn Beirut Dunes Hotel • Hussein Single Tier Novelty Cake Kheireddine Phoenicia Hotel Beirut Gold Nasser Merhi Safir Heliopolitan Hotel Beirut (24) Live Cold Sandwich Making Competition • Silver Georges Bou Khazen Sofil Catering • Bronze Gold 1st Gold • Rita Kareh Shtrumpf (22) • Mahmoud Baarini Gala Catering (16) Hussein Farhat Golden Tulip Galleria Hotel • Wael • Hamza Haj Hassan Le Gray Hotel (8) • Ihab Nassar Moevenpick Hotel & Resort Daher Le Gray Hotel Beirut (9) • Silver Dany Haber Casper And Gambinis • Fadel Abbas Choukeir Larissa Six Course Set Dinner Menu Catering • Georges Hayek Le Royal Hotel Beirut • Mohammad Nehmeh Phoenicia Gold Nader Shamseddine Phoenicia Hotel Beirut (21) Hotel Beirut • Ahmad Al Ess Phoenicia Hotel Beirut • Ali Hajj Hussein Safir Heliopolitan • Elie Menhem Le Royal Hotel Beirut (7) • Silver Alaa Hotel Beirut • Mazen Mattar Shtrumpf • Nicolas Sodette Sofil Catering • Pascal Masri Moevenpick Hotel & Resort Beirut • Hadi Khalil Khairallah Zouki For Lebanon • Bronze Mario Najem Casper and Gambinis • Ibrahim Sofil Catering • Bronze Rudy Gerges Gala Catering Khalil La Table D'Alfred • Mohamad Jaber Le Gray Hotel • Walid Moustafa Le Royal • Mohamad Oraybeh Hazmieh Rotana Hotel • Rami Hotel Beirut • Grace Abi Khattar Le Royal Hotel Beirut • Antoun Naiim Shtrumpf Samit Le Blanc Catering • Joe Hajj Le Vendome Beirut Live Creation InterContinental Gold Antonio Chamoun & Hussein Shhoury La Table D'Alfred (3) • Silver Hussein Three Plated Dessert Presentation Hajj Sleiman & Ziad El Haber Phoenicia Hotel Beirut • Bronze Abdo Chdid & Ali Gold Rami Boutros Bread and Roses (25) • Marie Hijazi Le Gray Hotel • Nabil Fayad & Ahmad Moussa Sofil Catering Therese El Kassis Le Royal Hotel Beirut (18) • Silver Live Fruit And Vegetable Carving Saleh Al Mawla Le Gray Hotel • Ali Beddah Sofil Gold Tawee Chai Saithong Phoenicia Hotel Beirut (26) • Silver Charbel Karam Catering • Bronze Hassan Mattar Hazmieh Rotana Country Lodge Club & Resort • Issam Wehbeh Gefinor Rotana Hotel Hotel • Hussein Nasser Holiday Inn Beirut Dunes Hotel • Kassem Majed Phoenicia Hotel Beirut Live Meat Dish Competition Gold Khalil Ramadan & Amer Reslan Le Gray Hotel (13) • Silver Hilal Kaafarani & Live Lebanese Dish Mohamad Allam Momo At The Souks • Mohammad Allam & Ali Ayoub Phoenicia Silver • Georges Debes & Rami Saade Capital Hotel Beirut • Bronze Mohamad Ezzedine & Ali Saad Moevenpick Hotel & Resort Restaurant • Mohamad Haidar & Chady Bou Chakra Le Beirut • Wissam Abdel Baki & Khalil Rabah Phoenicia Hotel Beirut • Ibrahim Jomaa Royal Hotel Beirut • Bronze Kamil Feghali & Maroun & Patrick Khoury Shtrumpf Hamzo Casper & Gambinis • Dany Tabet & Yehya Rawas Moevenpick Hotel & Resort Beirut • Hicham Live Mezza Farhat & Ahmad Tahan Phoenicia Hotel Beirut Gold Hicham Farhat & Alaa Assaf Phoenicia Hotel Beirut (11) • Silver Nadia Sahab & • Abdallah Sleiman & Hussein Haydar Saida Rest House Kifah Mawafak Gefinor Rotana Hotel • Bronze Raed Kordab & Omar Taleb Capital Restaurant • Ibrahim Hazoury & Jad Hobeish Raouche Arjaan by Rotana Cup Cake Competition Bronze Ali Zein Moevenpick Hotel & Resort Beirut Open Showpiece Gold Ahmad Farhat Four Seasons Beirut (1) • Mohamad Hamouch Moevenpick Hotel Live Junior Chef Competition & Resort Beirut (17) • Bronze Richard Makhoul Gefinor Rotana Hotel • Omar Ghanam Gold Elie Abi Nader & Elie Haddad AUST - American Le Gray Hotel University of Science & Technology (27)

Hospitality News - N° 81 - APR / MAY 2012 - 75 HEARD AND SEEN HORECA

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• Silver Georges Nassar & Marc Hage CIT - Centre International des Sciences University • Christiane Awad NDU - Notre Dame Techniques • Christian Akiki & Michael El Murr NDU - Notre Dame University • Rita University • Flavia Khoury University of Balamand • Yazbeck & Natacha Keuchguerian USJ - Institut des Gestion des Entreprises • Firas Bronze Marc Hage CIT - Centre International des Merhej & Walid Francis NDU - Notre Dame University • Bronze Rita El Hage & Junaya Sciences Techniques • Rita El Kai LTA - Lycee Nakhal University of Balamand • Ahmad Jouni & Issa Mokdad AUL - Arts, Sciences & Technique Ajaltoun • Tony Jabbour NDU - Notre Technology University in Lebanon • Michelle Nasr & Ahmad Al Sayed AUST - American Dame University University of Science & Technology • Rami Mahmoud & Bachir Harballi Ecole Hoteliere Service Competition - Bir Hasan • Yves Osta & Rodrick Al Achkar LTA - Lycee Technique Ajaltoun Gold Marc Sfeir & Reine Zgheib LTA - Lycee Live Junior Cold Sandwich Making Competition Technique Ajaltoun (15) • Silver Lyne Jisr & Flavia Gold Rachel Bado NDU - Notre Dame University (19) • Elie Haddad AUST - American Khoury University of Balamand • Bronze Rouba University of Science & Technology (6) • Naiim El Mir LTA - Lycee Technique Ajaltoun Ayoub & Samer Sokhen AUST - American University (14) • Kamil Sayah USJ - Institut des Gestion des Entreprises • Silver Ahmad Jouni of Science & Technology • Maria Garahed & Marina AUL - Arts, Sciences & Technology University in Lebanon • Rouba Ayoub AUST - Jisry CIT - Centre International des Sciences American University of Science & Technology • Ahmad Al Sayed AUST - American Techniques • Melissa Haddad & Celine Daou NDU - University of Science & Technology • Elie Abou Nader AUST - American University of Notre Dame University • Joseph Zaylah & Melissa Science & Technology • Raymonda El Chami LTA - Lycee Technique Ajaltoun • Sarah Nicolaos NDU - Notre Dame University Baydoun NDU - Notre Dame University • Micheal Abi Nakhoul NDU - Notre Dame

76 - Hospitality News - N° 81 - APR / MAY 2012 HEARD AND SEEN HORECA

Hospitality Salon Culinaire Winners

ESTABLISHMENT NAME GOLD SILVER BRONZE MERIT CATEGORIES ENTERED • Le Royal Hotel Beirut 5 2 2 2 11 • Phoenicia Hotel Beirut 4 4 5 2 15 • Le Gray Hotel 2 2 4 8 • Moevenpick Hotel & Resort Beirut 2 3 3 8 • Bread And Roses 1 1 • Burgundy Wine Bar 1 1 • Four Seasons Beirut 1 1 • Gala Catering 1 1 2 • La Table D'alfred 1 1 2 • Le Vendome Beirut InterContinental 1 1 2 • Safir Heliopolitan Hotel Beirut 1 1 2 • Shtrumpf 1 1 2 2 6 • Sofil Catering 4 1 5 • Gefinor Rotana Hotel 2 1 3 • Capital Restaurant 1 1 2 4 • Casper & Gambinis 1 2 3 • Country Lodge Club & Resort 1 1 • Larissa Catering 1 1 • Momo at the Souks 1 1 • Zouki for Lebanon 1 1 • Hazmieh Rotana Hotel 3 1 4 • Holiday Inn Beirut Dunes Hotel 2 2 • Golden Tulip Galleria Hotel 1 1 • Intercontinental Mountain Resort and Spa Mzaar 1 1 • Le Blanc Catering 1 1 2 • Raouche Arjaan by Rotana 1 1 2 • Saida Rest House 1 1 2 • Al Tom Brothers 1 1 • Eatalian 1 1

Live Junior Chefs Competition Winners

ESTABLISHMENT NAME GOLD SILVER BRONZE MERIT CATEGORIES ENTERED • A.U.S.T - American University of Science 2 3 2 1 8 & Technology • L.T.A. - Lycee Technique Ajaltoun 2 1 2 5 • N.D.U - Notre Dame University 1 5 3 9 • U.S.J - Institut des Gerstion des Entreprises 1 1 1 3 • University Of Balamand 2 1 3 • A.U.L - Arts, Sciences & Technology University 1 1 1 3 in Lebanon • C.I.T. - Centre International des Sciences 1 2 3 Techniques • Ecole Hoteliere - Bir Hasan 1 3 4 • L.A.U - Lebanese American University 2 2

78 - Hospitality News - N° 81 - APR / MAY 2012 HEARD AND SEEN HORECA

ATELIER GOURMAND & LEBANESE CULINARY HERITAGE Khalil Maalouf The Atelier Gourmand & Lebanese Culinary Heritage is a deliciously unique event where prominent international chefs unleash their talent and invite trade visitors to participate in tasting sessions on a defined cooking or product theme. This year’s busy schedule included some not to missed highlights.

British forager, Miles Irving, Sleiman Khawand Claire Verneil Tawlet Souk El Tayeb came to Lebanon to explore its wild plants, and he discovered a strong tradition of using such plants in the Lebanon’s cuisine. “We hope that the new trend hitting Europe will incite Lebanese chefs to go back to this tradition that is still very much alive in their homes.”

Turkey’s foremost female chef and founder of the Istanbul Culinary Institute, Hande Bozdogan, explained how the Mohamed Ourad Daoud Hanna Hande Bozdogan Suzanne Husseini Miles Irving Mediterranean way of eating in the world started as a trend itself. With more olive oil and less butter, with more fish and less meat, with more grains and vegetable, the Mediterranean diet has became the healthy way of life, specially that is tastes so good.

Tony Ramy, owner of Sultan Brahim restaurant group, revealed variations of our beloved hummus in a lively tasting session. Attendees’ taste buds Conosci il Tuo Pasto Certification Remy Lefebvre and Barbara Massaad were tickled by 11 varieties of hummus. “Choosing the right chick peas, one that is small and very dry, is essential is hummus making,” explains Ramy.

Wearing miniature spoons and spatulas for earrings, Suzanne Husseini gave the public a taste of her unique cooking. Husseini has a very intimate relation with food. “When I cook any dish, I go back down memory lane to unique souvenirs around food. I try to breathe life into everything I cook” Al Sultan Brahim Team

80 - Hospitality News - N° 81 - APR / MAY 2012 BEVERAGE AND WINE LAB gold medal winners take a bow

Wine Service Competition Judges: Katty Hark, Fady leSidon,Najib Motran, Salim Hleywa, Gaby Bustros, Rania Chouaifaty Philippe Guillon and Najib Motran Mazen Hajjar

Aziz Wardy Adrea Fidora Nagy Rizk Fady Jaadan Wine Sevice Competition Winners

Micheal Karam Bahaa Eddine Al Hariri Bernard El Helou Elie Nehme Sevag Jerejian

Wine lovers and connoisseurs had the opportunity to sample local and regional production of wine and Wine Service spirits. From wine to arak, passing by beer and non- Competition alcoholic , such as soft drinks, mineral water and juices, the Wine and Beverage Lab quenched 1st Winner Elie Nehme La every beverage enthusiast thirst. Posta Restaurant 2nd Winner Bernard El The Lab, hosted by wine specialist Mr. Najib Helou Harbor 201 Moutran, offered a series of workshops on wine and 3rd Winner Bahaa Eddine arak production, as well as samplings of the latest Nazih al Hariri Momo at the releases and blind tastings. Industry experts offered Souks master classes and short workshops on wine, spirits Best Wine List and non-alcoholic beverages. Staged in an interactive The Gathering Bar & Cellar setting, the sessions resulted in a unique exchange Wine makers round table of professional know-how.

Hospitality News - N° 81 - APR / MAY 2012 - 81 HEARD AND SEEN HORECA

THE NATIONAL EXTRA VIRGIN OLIVE OIL COMPETITION The National Extra Virgin Olive Oil Competition that took place at HORECA 2012 revealed greater awareness in olive oil production and more educated Lebanese consumers.

“This is the 7th year we organize the contest and it is the first time we have 9 nominees. In the previous years the number did not go over 4 or 5 nominees,” explains Nell Abou-Ghazale Hasbani, coordinator of the competition. The nominees were selected on the quality of their oil, which is tested in the lab for several indicators. Extra Virgin Olive Oil (EVOO) should test below 0.8% for acidity, below 20 for peroxides. Such attributes come from careful hand picking, quick pressing after picking, proper storage, etc.

A panel of regional experts decided on the best EVVO by local producers and by local brands. However, continuous tasting and voting by visitors, as well as by members of the press revealed that the public is more aware of what good Joseph Massoud - Biomass Joweph Khoury-Willani olive oil is all about. “In the past, when people tasted the EVVO, its bitterness was not very well received. 7 years later the votes are changing as the public is more aware that a good olive oil is a balance of bitterness, fruitiness and pungency,” says Abou-Ghazale Hasbani.

Another competition was the Best Label & Bottle competition where the judges representing leading adverting agencies in town voted for the best label and bottle package. “Lebanese consumers like to see the oil they buy but oil is Raffoul Raffoul better protected when stored in dark Guy Khoury rep - Biogourmet Qadisha Valley rep - Biogourmet Cooperative rep bottles,” says Abou-Ghazale Hasbini

Producers category First • Raffoul Raffoul Cooperative for the development and manu facture of olive produce in Darboachter al Koura Ltd. • Second Joseph Khoury Willani • Third Katherine Ann Fawaz and Anwar Nakfoor • Guy Khoury Biogourmet SAL Brands category First • Qadisha Valley by Biogourmet SAL Best label & bottel category First • Biomass by Biomass SAL • Second Qadisha Valley by Biogourmet SAL • Third Sidonia by Greenpack for Lebanese Agro Industries SARL

82 - Hospitality News - N° 81 - APR / MAY 2012