Social Loafing in Multicultural Teams
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Author Verona Bardhoku Submission Institute of Innovation Management Thesis Supervisor Univ.-Prof. Dr. Robert. J. Breitenecker Co-Supervisor Mag. Andreas Krawinkler SOCIAL LOAFING IN November 2020 MULTICULTURAL TEAMS: A qualitative perspective on social loafing tendencies in multicultural teams of international business students. Master’s Thesis to confer the academic degree of Master of Science Global Business in the Joint Master’s Program Global Business – Canada/Taiwan JOHANNES KEPLER UNIVERSITY LINZ Altenberger Straße 69 4040 Linz, Austria jku.at SWORN DECLARATION I hereby declare under oath that the submitted Master’s Thesis has been written solely by me without any third-party assistance, information other than provided sources or aids have not been used and those used have been fully documented. Sources for literal, paraphrased and cited quotes have been accurately credited. The submitted document here present is identical to the electronically submitted text document. Linz, November 2020 Verona Bardhoku November, 2020 Verona Bardhoku 2 /102 Acknowledgements First of all, I would like to express my deepest gratitude to my thesis supervisor Univ.-Prof. Dr. Robert Breitenecker and my co-supervisor Mag. Andreas Krawinkler. Thank you for your guidance and advice during the time I was writing this thesis. Thank you for the fast collaboration and answering all my questions. Further, I would like to express my appreciation for all the interviewees, especially the ones who did not know me and still accepted to share their experiences and thoughts with me. Everyone gave me impactful insights and helped me make this thesis possible. As of last, I would like to thank my family for their financial and emotional support during my whole studies, and especially during the time I was writing this thesis. November, 2020 Verona Bardhoku 3 /102 Abstract The aim of this master thesis is to unveil the impact of culture on social loafing. With increasing global interaction, understanding cultural diversity and its implications have become critical in successfully navigating multicultural environments. To investigate this research question, the author conducted semi-structured interviews with nine Global Business Program students. A qualitative research method is applied to evaluate these interviews, with the help of qualitative research software. Particularly, this research scrutinizes the general factors that stimulate and shrink the presence of social loafing in multicultural teams. Particular attention was paid to exploring the impact of culture. This research concluded that multicultural teams are affected by the same factors as monocultural teams; however, there are faced with additional influencing aspects. This research did not get results that support the hypothesis that social loafing is more present in specific cultures than others. Nonetheless, it was concluded that culture does impact the perception of the expected contribution in a team, thus, leading to multicultural team members putting different levels of effort. Key words: social loafing, freeriding, teams, multicultural, international, performance November, 2020 Verona Bardhoku 4 /102 Table of Contents 1. Introduction............................................................................................................................ 8 1.1. Problem definition ........................................................................................................... 9 1.2. Research gap and motivation ..................................................................................... 10 1.3. Research questions ...................................................................................................... 11 1.4. Structure of the thesis .................................................................................................. 13 2. Literature review ................................................................................................................. 15 2.1. Social loafing ................................................................................................................. 16 2.2. Outcomes of social loafing .......................................................................................... 18 2.2.1. Social compensation ......................................................................................... 18 2.2.2. Sucker effect ....................................................................................................... 18 2.2.3. Freeriding and shirking ..................................................................................... 19 2.2.4. Performance ....................................................................................................... 19 2.3. Factors that increase social loafing ............................................................................ 21 2.3.1. Team size............................................................................................................ 21 2.3.2. Task characteristics ........................................................................................... 22 2.3.3. Team composition ............................................................................................. 23 2.3.4. Expectations of others behavior ...................................................................... 29 2.4. Factors that minimize social loafing ........................................................................... 30 2.4.1. Social connections and friendships ................................................................ 30 2.4.2. Rewards .............................................................................................................. 31 2.4.3. Team cohesion and team identity ................................................................... 33 2.4.4. Team composition ............................................................................................. 33 2.4.5. Self-efficacy and collective efficacy ................................................................ 35 2.4.6. Peer-evaluation and feedback ......................................................................... 36 2.4.7. Social comparison ............................................................................................. 37 2.5. Social loafing in international teams .......................................................................... 38 2.6. Summary social loafing and framework .................................................................... 41 3. Methodology ........................................................................................................................ 44 3.1. Research method .......................................................................................................... 44 3.2. Interview sample and data collection ......................................................................... 45 3.3. Conducting the analysis ............................................................................................... 47 4. Results and analysis ......................................................................................................... 48 4.1. Sub-question 1: What leads to social loafing in multicultural teams?................... 50 4.1.1. Team size............................................................................................................ 50 4.1.2. Task characteristics ........................................................................................... 51 4.1.3. Team composition ............................................................................................. 52 November, 2020 Verona Bardhoku 5 /102 4.1.4. Expectations of others behavior ...................................................................... 55 4.2. Sub-question 2: How to avoid social loafing in multicultural teams? .................... 57 4.2.1. Team composition ............................................................................................. 57 4.2.2. Peer review and feedback ................................................................................ 61 4.2.3. Social comparison ............................................................................................. 62 4.2.4. Rewards .............................................................................................................. 63 4.2.5. Team cohesion ................................................................................................... 64 4.2.6. Social connections ............................................................................................. 65 4.2.7. Self-efficacy ........................................................................................................ 66 4.2.8. Additional factors avoiding social loafing ....................................................... 67 4.3. Sub-question 3: How does cultural diversity influence social loafing? ................. 69 4.4. Additional codes ............................................................................................................ 73 4.4.1. Additional factors influencing socia loafing .................................................... 73 4.4.2. Social compensation or sucker effect: performance outcomes ................. 75 4.5. Summary analysis and revised framework ............................................................... 79 5. Discussion............................................................................................................................ 82 5.1. Sub-question 1: What leads to