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800.275.2840 MORE NEWS» insideradio.com THE MOST TRUSTED NEWS IN RADIO FRIDAY, OCTOBER 30, 2015 Elvis Duran: Hosts ‘More Important Than Ever.’ Streaming music services may have stiffened competition for radio’s share of ear but they’ve done nothing to diminish the role of on-air personalities. In fact, the opposite is true, according to Elvis Duran, radio’s most listened-to top 40 morning man, in an exclusive interview with Inside Radio. “It makes us radio hosts more important than ever,” says the “Z100” WHTZ, New York-based Duran of the syndicated “Elvis Duran and the Morning Show.” “Even though we have a whole world of music at our fingertips, having a human connect you to the music is still very important. We are the people who add the human connectivity to music and musicians.” Duran also extols digital platforms in the discussion, praising them for giving personalities more ways to connect with the audience. Snapchat is a favorite among his show’s cast members. “It really is as close to the radio experience as you can get with any social media right now,” he says. “It is personable and it is of the moment; it is on and then 24 hours later it is gone. There is a sense of urgency to it.” Duran, who will be inducted into the National Radio Hall of Fame Nov. 5, explains how he and his cohosts work product mentions into the show so seamlessly. “A lot of times, we go to the sales department and say, ‘I have found myself using this product more and more. Why don’t you reach out to them and maybe we can strike a deal?’” The host also reveals what keeps listeners coming back, why his show flies without a scripted net and why radio is “the place to be.” Read On The Inside With Elvis Duran on page 5. Primary Season Is Packed With PAC Bucks. With just over three months to go until the Iowa Caucuses signal the official start of presidential primary season, big political bucks are flowing in Iowa, New Hampshire and South Carolina. Most of the campaign cash is coming from super PACs supporting Republican candidates. The campaigns themselves appear to be keeping their powder dry for January. PACs supporting Jeb Bush have shelled out the most money by far in October on TV and radio advertising for the Feb. 1 Iowa Caucuses, some $2.6 million, according to Kantar Media CMAG data compiled by Cook Political Report author Elizabeth Wilner. That compares to $768,000 from PACs supporting Marco Rubio and $682,000 for Bobby Jindal. Pro-Bush PACs are out front in Iowa commitments in November at $1.6 million. The candidates won’t open their pocketbooks until December, when the Rubio campaign has committed $2 million in Iowa TV and radio ads, on top of $781,000 in PAC money. Rubio’s Iowa commitment will reach $3.4 million in January, with a relatively scant $465,000 for Bush. But the PACs that support the trio will far outspend the candidates, committing a collective $6.9 million for Iowa in January. Republican PACs supporting a half-dozen candidates have $10.1 million in TV and radio ads on the books in October in anticipation of the Feb. 9 New Hampshire primary, with Bush backers shelling out half that total. The PACs will pull back a bit in New Hampshire in November and December, before opening the floodgates to the tune of $12.3 million in January, led by $7 million from Bush backers. The Bush campaign has a $3 million January commitment, $2.2 million for Rubio. All told, that’s $17.5 million in TV/radio commitments for New Hampshire in January. Carolina On Their Minds—The South Carolina primary has drawn millions in pledged money; go to InsideRadio.com. SESAC vs. RMLC Issues Writ Large To Stations. Dueling letters sent to radio stations this week by SESAC, the performing rights organization, and the Radio Music Licensing Committee, an industry group that negotiates music royalty rates for radio, have some broadcasters scratching their heads, especially since “dueling” is an understatement regarding their battle. [email protected] | 800.275.2840 PG 1 NEWS insideradio.com FRIDAY, OCTOBER 30, 2015 The SESAC letter offers a three-year 5% royalty discount—with a catch. Accepting the offer precludes the station from being represented by the RMLC and taking advantage of the 50% lower rates it hopes to negotiate with the PRO on radio’s behalf. As Inside Radio reported Tuesday, the RMLC letter accuses SESAC of attempting to undermine binding arbitration between the two parties and undercut the RMLC’s ability to represent the radio industry in arbitration. SESAC counters by saying it is simply offering an alternative. “Our letter clearly set forth the negotiation and arbitration alternative they have through the RMLC,” Bill Lee, senior VP, Licensing Operations, SESAC, said in a statement. “Many stations find attractive the certainty in license fees that we are offering, at a rate below current fee levels, and the ability our offer gives them to avoid paying to the RMLC a new annual fee that the RMLC estimates will cost about 50% of what they are currently charged annually by the RMLC with respect to ASCAP and BMI.” In a blog post, attorney David Oxenford notes the RMLC believes that the discounts it can achieve should outweigh any fees that are incurred. “Carefully evaluate all the facts before making a decision to accept SESAC’s offer,” Oxenford advises. No Consensus Yet For 4As on Nielsen Metrics. The American Association of Advertising Agencies was set to weigh in on what metrics it would like to see in Nielsen’s long-delayed streaming audio measurement service, but it turns out the 4As will continue considering the matter longer than previously reported. An agency exec who serves on the trade group’s local broadcast committee said one month ago that the 4As would voice its position within a couple of weeks, but according to a spokeswoman for the group, that calculation was premature. “Leaders on the 4As measurement and media buying committees have started to assess terrestrial and streamed radio measurement methodology,” the 4As told Inside Radio in a statement. “They will engage with Nielsen and key stakeholders. The output and timeline has not yet been established.” Nielsen has said a lack of consensus among the larger radio broadcasters and digital pureplays on which metrics to use has held up the launch of the service. But it also cited the ad agencies as another stumbling block. Speaking at the Goldman Sachs Communacopia Conference in New York in mid-September, Nielsen global president Steve Hasker said agencies were either still forming an opinion or haven’t been prepared to publicly voice it. Taylor Swift Strikes Back With Countersuit. Taylor Swift has filed a countersuit against David Muller, the former KYGO, Denver morning personality who allegedly groped her during a meet-and-greet. Mueller, known as Jackson on the “Ryno and Jackson” morning show, was fired two years ago, based on what he calls false allegations that he inappropriately touched Swift during a backstage photo session at Denver’s Pepsi Center. In his September suit against Swift, he claimed it was actually KYGO PD Eddie Haskell who had the egregious exchange with the pop star. In a countersuit obtained by People magazine, Swift disputes that contention. “Ms. Swift knows exactly who committed the assault—it was Mueller—and she is not confused in the slightest about whether her long-term business acquaintance, Mr. Haskell, was the culprit,” the countersuit states. “Resolution of this counterclaim will demonstrate that Mueller alone was the perpetrator of the humiliating and wrongful conduct targeted against Ms. Swift, and will serve as an example to other women who may resist publicly reliving similar outrageous and humiliating acts.” During the meet-and-greet with Swift, Mueller “intentionally reached under her skirt, and groped with his hand an intimate part of her body in an inappropriate manner, against her will and without her permission,” the suit claims, according to People. Following the alleged incident, a “surprised, upset, offended and alarmed” Swift informed numerous members of her entourage, the suit states. Swift’s suit seeks a jury trial and the singer intends to donate any money she wins to “charitable organizations dedicated to protecting women from similar acts of sexual assault and personal disregard,” according to the papers. Retailers Spread Holiday Cheer Around Dial. You can already see some national retailers amp their radio ad spending to gear up for the Q4 holiday shopping season, says Media Monitors. And the activity has apparently been noticed as Nielsen reports that consumers are already gleefully pulling out their wallets. A new Nielsen study reveals that 23% of those surveyed began holiday shopping in September. The measurement giant also predicts that 2015 spending levels will be [email protected] | 800.275.2840 PG 2 NEWS insideradio.com FRIDAY, OCTOBER 30, 2015 consistent with last year, plus an increase of 2% in forecasted dollar sales. And the data is sunny despite the fact that more than half of Americans still feel the impact of the recession, with nearly 40% living paycheck to paycheck. The Nielsen study of 25,000+ consumers, who were queried in September, also notes that “while many are jumping into the holiday season early, many feel there’s still time to shop—62% of U.S. consumers aren’t quite in the holiday shopping mindset yet and are planning to wait.” Among early shoppers, families, Millennials and households with incomes over six-figures are leading the charge.