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FRIDAY, OCTOBER 30, 2015

Elvis Duran: Hosts ‘More Important Than Ever.’ Streaming music services may have stiffened competition for radio’s share of ear but they’ve done nothing to diminish the role of on-air personalities. In fact, the opposite is true, according to Elvis Duran, radio’s most listened-to top 40 morning man, in an exclusive interview with Inside Radio. “It makes us radio hosts more important than ever,” says the “Z100” WHTZ, New York-based Duran of the syndicated “Elvis Duran and the Morning Show.” “Even though we have a whole world of music at our fingertips, having a human connect you to the music is still very important. We are the people who add the human connectivity to music and musicians.” Duran also extols digital platforms in the discussion, praising them for giving personalities more ways to connect with the audience. Snapchat is a favorite among his show’s cast members. “It really is as close to the radio experience as you can get with any social media right now,” he says. “It is personable and it is of the moment; it is on and then 24 hours later it is gone. There is a sense of urgency to it.” Duran, who will be inducted into the National Radio Hall of Fame Nov. 5, explains how he and his cohosts work product mentions into the show so seamlessly. “A lot of times, we go to the sales department and say, ‘I have found myself using this product more and more. Why don’t you reach out to them and maybe we can strike a deal?’” The host also reveals what keeps listeners coming back, why his show flies without a scripted net and why radio is “the place to be.” Read On The Inside With Elvis Duran on page 5.

Primary Season Is Packed With PAC Bucks. With just over three months to go until the Iowa Caucuses signal the official start of presidential primary season, big political bucks are flowing in Iowa, New Hampshire and South Carolina. Most of the campaign cash is coming from super PACs supporting Republican candidates. The campaigns themselves appear to be keeping their powder dry for January. PACs supporting Jeb Bush have shelled out the most money by far in October on TV and radio advertising for the Feb. 1 Iowa Caucuses, some $2.6 million, according to Kantar Media CMAG data compiled by Cook Political Report author Elizabeth Wilner. That compares to $768,000 from PACs supporting Marco Rubio and $682,000 for Bobby Jindal. Pro-Bush PACs are out front in Iowa commitments in November at $1.6 million. The candidates won’t open their pocketbooks until December, when the Rubio campaign has committed $2 million in Iowa TV and radio ads, on top of $781,000 in PAC money. Rubio’s Iowa commitment will reach $3.4 million in January, with a relatively scant $465,000 for Bush. But the PACs that support the trio will far outspend the candidates, committing a collective $6.9 million for Iowa in January. Republican PACs supporting a half-dozen candidates have $10.1 million in TV and radio ads on the books in October in anticipation of the Feb. 9 New Hampshire primary, with Bush backers shelling out half that total. The PACs will pull back a bit in New Hampshire in November and December, before opening the floodgates to the tune of $12.3 million in January, led by $7 million from Bush backers. The Bush campaign has a $3 million January commitment, $2.2 million for Rubio. All told, that’s $17.5 million in TV/radio commitments for New Hampshire in January. Carolina On Their Minds—The South Carolina primary has drawn millions in pledged money; go to InsideRadio.com.

SESAC vs. RMLC Issues Writ Large To Stations. Dueling letters sent to radio stations this week by SESAC, the performing rights organization, and the Radio Music Licensing Committee, an industry group that negotiates music royalty rates for radio, have some broadcasters scratching their heads, especially since “dueling” is an understatement regarding their battle.

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The SESAC letter offers a three-year 5% royalty discount—with a catch. Accepting the offer precludes the station from being represented by the RMLC and taking advantage of the 50% lower rates it hopes to negotiate with the PRO on radio’s behalf. As Inside Radio reported Tuesday, the RMLC letter accuses SESAC of attempting to undermine binding arbitration between the two parties and undercut the RMLC’s ability to represent the radio industry in arbitration. SESAC counters by saying it is simply offering an alternative. “Our letter clearly set forth the negotiation and arbitration alternative they have through the RMLC,” Bill Lee, senior VP, Licensing Operations, SESAC, said in a statement. “Many stations find attractive the certainty in license fees that we are offering, at a rate below current fee levels, and the ability our offer gives them to avoid paying to the RMLC a new annual fee that the RMLC estimates will cost about 50% of what they are currently charged annually by the RMLC with respect to ASCAP and BMI.” In a blog post, attorney David Oxenford notes the RMLC believes that the discounts it can achieve should outweigh any fees that are incurred. “Carefully evaluate all the facts before making a decision to accept SESAC’s offer,” Oxenford advises.

No Consensus Yet For 4As on Nielsen Metrics. The American Association of Advertising Agencies was set to weigh in on what metrics it would like to see in Nielsen’s long-delayed streaming audio measurement service, but it turns out the 4As will continue considering the matter longer than previously reported. An agency exec who serves on the trade group’s local broadcast committee said one month ago that the 4As would voice its position within a couple of weeks, but according to a spokeswoman for the group, that calculation was premature. “Leaders on the 4As measurement and media buying committees have started to assess terrestrial and streamed radio measurement methodology,” the 4As told Inside Radio in a statement. “They will engage with Nielsen and key stakeholders. The output and timeline has not yet been established.” Nielsen has said a lack of consensus among the larger radio broadcasters and digital pureplays on which metrics to use has held up the launch of the service. But it also cited the ad agencies as another stumbling block. Speaking at the Goldman Sachs Communacopia Conference in New York in mid-September, Nielsen global president Steve Hasker said agencies were either still forming an opinion or haven’t been prepared to publicly voice it.

Taylor Swift Strikes Back With Countersuit. Taylor Swift has filed a countersuit against David Muller, the former KYGO, Denver morning personality who allegedly groped her during a meet-and-greet. Mueller, known as Jackson on the “Ryno and Jackson” morning show, was fired two years ago, based on what he calls false allegations that he inappropriately touched Swift during a backstage photo session at Denver’s Pepsi Center. In his September suit against Swift, he claimed it was actually KYGO PD Eddie Haskell who had the egregious exchange with the pop star. In a countersuit obtained by People magazine, Swift disputes that contention. “Ms. Swift knows exactly who committed the assault—it was Mueller—and she is not confused in the slightest about whether her long-term business acquaintance, Mr. Haskell, was the culprit,” the countersuit states. “Resolution of this counterclaim will demonstrate that Mueller alone was the perpetrator of the humiliating and wrongful conduct targeted against Ms. Swift, and will serve as an example to other women who may resist publicly reliving similar outrageous and humiliating acts.” During the meet-and-greet with Swift, Mueller “intentionally reached under her skirt, and groped with his hand an intimate part of her body in an inappropriate manner, against her will and without her permission,” the suit claims, according to People. Following the alleged incident, a “surprised, upset, offended and alarmed” Swift informed numerous members of her entourage, the suit states. Swift’s suit seeks a jury trial and the singer intends to donate any money she wins to “charitable organizations dedicated to protecting women from similar acts of sexual assault and personal disregard,” according to the papers.

Retailers Spread Holiday Cheer Around Dial. You can already see some national retailers amp their radio ad spending to gear up for the Q4 holiday shopping season, says Media Monitors. And the activity has apparently been noticed as Nielsen reports that consumers are already gleefully pulling out their wallets. A new Nielsen study reveals that 23% of those surveyed began holiday shopping in September. The measurement giant also predicts that 2015 spending levels will be

[email protected] | 800.275.2840 PG 2 NEWS insideradio.com FRIDAY, OCTOBER 30, 2015 consistent with last year, plus an increase of 2% in forecasted dollar sales. And the data is sunny despite the fact that more than half of Americans still feel the impact of the recession, with nearly 40% living paycheck to paycheck. The Nielsen study of 25,000+ consumers, who were queried in September, also notes that “while many are jumping into the holiday season early, many feel there’s still time to shop—62% of U.S. consumers aren’t quite in the holiday shopping mindset yet and are planning to wait.” Among early shoppers, families, Millennials and households with incomes over six-figures are leading the charge. Meanwhile, online shopping continues to gain expected momentum, with 75% of holiday consumers planning to click away, followed by brick and mortar mass merchandisers at 74%, and department stores at 72%. The National Retail Federation also notes that 21.4% of smartphone owners say they will buy items on their mobile device. According to spot- tracking data from Media Monitors, department store giant Macy’s, the no. 10 overall radio advertiser, increased spot volume 14% from January to September 2015 compared to the same period last year, while jeweler Jared (no. 53) boosted its radio weight 48%; and JCPenney (no. 15) is up 13%.

Hosting Wellness Expo Good For iHeart Health. With off-air revenue being the industry’s fastest growing sector, radio continues to expand the number and breadth of station events beyond the usual holiday concerts and summertime festivals. Case in point: iHeartMedia New York is stretching its brand awareness by hosting the Lifestyle Health & Wellness Expo 2015. The event will feature TV and radio host Dr. Oz and a number of local on-air personalities, athletes and celebrities. Currently, 15 mostly health and wellness-related companies have signed on as sponsors. The event, which takes place Nov. 7 from noon to 4pm at the Sheraton New York Times Square Hotel, aims to inform about “wellness, healthy living and eating, fitness regimens and health care options all under one roof.” iHeart personalities set to appear include urban “Power 105.1” WWPR’s Angie Martinez, AC “106.7 Lite FM” WLTW’s Bob Bronson, news WOR 710’s Mark Simone, rhythmic WKTU’s Paul ‘Cubby’ Bryant, classic rock “Q104.3” WAXQ’s Ken Dashow and top 40 “Z100” WHTZ’s Greg T and Skeery Jones. Other guests will include artist Ashanti, author Lisa Oz, Fox 5’s Mike Woods, athlete Steve Weatherford, fitness expert Jenna Wolfe, physicians and motivational speakers The Three Doctors, chef Carlo Filippone, Produce Pat, The Hollywood Trainer Jeanette Jenkins, Bill Telepan, Foodie Magician and Josh Beckerman. The Expo will also host healthcare providers, doctors, hospitals, practitioners and industry experts. Sponsors include Advantage Care Physicians, Affinity Health Plan, AgeWell New York, Amerigroup, Cold-Eeze, Dello Russo Laser Vision, Fidelis Care, GuildNet, Healthcare Professionals, Leesa Mattress, Lincoln Technical Institute, SOLS, Metro Vein and Aesthetic Center, and OneRx.

Pistol-Packing KLOS Opens Jonesy’s Jukebox. The highly acclaimed “Jonesy’s Jukebox,” hosted by Sex Pistols guitarist Steve Jones, is preparing to re-scorch the Los Angeles airwaves. Jones has signed a deal with Cumulus Media classic rock KLOS (95.5) to bring back the weekly show to air Fridays, noon-2pm. “Jonesy’s Jukebox” offers a free-form mix of vintage punk and has featured interviews with the likes of Johnny Ramone, Eddie Vedder, Brian Wilson, Pete Townshend, Iggy Pop, Robert Plant, Courtney Love, John Waters, Common, Gary Oldman and famed Sex Pistol front man Johnny Rotten. Jones will be joined by longtime producer Mark Sovel, known to listeners as “Mr. Shovel.” The show aired for five years on L.A. alternative “Indie 103.1” followed by CBS Radio’s KROQ-FM from 2010-13 before it had a brief stint online. New home KLOS describes the programming as a “two-hour open forum show where the only rule is doing whatever Jones wants. ‘Jonesy’s Jukebox’ encompasses everything from groundbreaking new music of his own personal collection to current topic discussions and guest interviews of all varieties with a living room conversation vibe.” The show has been praised by Rolling Stone, Esquire and Spin, and was deemed by L.A. Weekly as “some of the greatest rock ‘n’ roll radio ever,” while Jones was named “Best New DJ” by the pub in 2004.

‘Owning’ Halloween: Haunted Hayrides, Harvest Balls. As radio stations utilize beloved holidays to develop novel promotions, a number of outlets are scaring up a host of creative events surrounding Halloween, falling this year on

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Saturday. The National Retail Federation says 158 million Americans will partake in Halloween celebrations this year, with total spending reaching a staggering $6.9 billion. That’s par for the course—the holiday is the third-largest party day in the U.S. behind New Year’s Eve and Super Bowl Sunday, according to NBC. Curtis Media Group country WQDR-FM Raleigh, NC (94.7) hosts an annual Halloween concert “to help homeless animals find forever homes,” says station manager/PD Lisa McKay in a story that ran in Billboard. Listeners, artists and station staffers dress in costumes for the QDR Howloween Harvest Ball. Over the past 13 years, the station has raised more than $100,000 for three local adoption charities, in fact, leading to the opening of an SPCA low cost spay/neuter clinic. Entercom’s Rochester, NY cluster has hosted “Haunted Hayrides” for the past 15 years, alongside a Haunted House each weekend in October. As a source of nontraditional revenue, OM Bob Barnett tells Billboard that the Halloween promotion is “the single best event I’ve ever been a part of in my career—huge moneymaker, tremendous branding opportunity and a great way to ‘own’ October/Halloween in greater Rochester.” It brings in 30,000 annually. Meanwhile, online station WCFLchicago.com will play rock opera “The War of the Worlds” on Halloween night at 5pm and 11pm. Adapted by Jeff Wayne with music by Justin Hayward, David Essex and Chris Thompson and narrated by Richard Burton, highlights of the presentation recently reached pop culture status in an episode of the “Fargo” TV series on FX.

Partnership Gives Texas A&M Students Airtime. HD Radio side channels are providing opportunities for the next generation of broadcasters, as a local broadcaster partners with Texas A&M students to run a full-time station. College Station, TX-based Bryan Broadcasting—which operates seven stations in the area—offered access to the agricultural communication and journalism program at A&M to launch commercial “Fusion FM” at 95.1-2 in September. “Students in this field don’t have a lot of opportunities to find experience until they get an entry-level job,” Bryan OM Tucker Young told student newspaper The Eagle. “This will provide an outlet to learn real-time skills and gain connections in the industry.” The station’s launch began when a student in the school’s Radio 1 class came up with a one-hour mock program for her mixed-rock station. Members of Bryan Broadcasting, including Young, visited the class to critique the projects. Student Caitlin Curbello said Young was impressed with her idea, The Eagle reports, and on Sept. 24, Fusion hit the airwaves, with a mix of indie, alternative, folk and classic rock, sprinkled with hip-hop, oldies and electronic dance music. The format has been deemed “divergent rock.” All A&M radio students will have the opportunity to work at the station in myriad departments—on-air, production, promotions and marketing, website and social media, and music selection and scheduling. “Fusion is designed to be a learning opportunity for students at A&M, but we’re holding it to the standards of what you would hear on any Bryan Broadcasting station,” Tucker said. “The music, format, shows and topics all come from the students, and that’s exciting.”

Entercom Steps Up To the ‘Plate.’ Popular short-form radio show “Lick the Plate” is changing venues within its San Diego base. The two-minute foodie-friendly culinary-focused program, which has interviewed 250+ chefs, restaurateurs, growers, brewers and culinary personalities, segues on Nov. 2 to Entercom San Diego. “Lick” will air on three outlets— alternative “FM94/9” KBZT, AC “Easy 98.1” KIFM and “New Country” KSON (97.3, 92.1)—Monday-Friday during the first commercial break during the 7pm hour on each station. The show originated four years ago on independently-owned adult alternative KPRI (102.1), which was sold September 28 to Educational Media Foundation. The new owner promptly flipped to EMF’s K-Love network, ending the show’s run. Host David Boylan said in a release, “While KPRI has been a great place to build the brand, joining Entercom in San Diego will enable us to take ‘Lick the Plate’ to another level altogether. Not only will we be able to expose the talent driving the culinary community in San Diego to a wider audience, but we have an opportunity for a far greater impact on these stations’ revenue, with original content, events and promotions surrounding” the show. Entercom San Diego director of Sales Pat Osburn originally helped launch the show at KPRI four years ago. “With the power of our three top-rated stations behind the show, this feature and our partnership can only continue to grow,” she said. “Lick” is also available as a podcast and is archived on the stations’ websites. The show also airs on Bell Media Radio adult alternative “93.9 The River” CIDR,— Get Detroit-Windsor more news, peopleand is a moves weekly and column insider in the extras Coast @ www.insideradio.com.News in Encinitas, CA. —

[email protected] | 800.275.2840 PG 4 On the Inside with... insideradio.com FRIDAY, OCTOBER 30, 2015 On The Inside With... Elvis Duran As the star of iHeart Media-owned from everywhere and the music “Z100” WHTZ-FM New York’s hit companies are like us, just trying syndicated morning show “Elvis to keep up with music that’s being Duran and the Morning Show,” Elvis broken on social media. Duran leads a diverse cast dishing out pop culture, playful banter and hit IR: Native advertising is a hot music. The show began on the station topic right now and you work in 1996, has been syndicated since product mentions into the 2009 and now enjoys countrywide show so seamlessly. What’s the acclaim. Duran talks to Inside Radio strategy? about his show’s popularity, how It has to be a product that we digital is making broadcast radio believe in. Our listeners have B.S. better and the proper way to plug detectors. If I’m on-air talking about products. a feminine protection product, obviously, I don’t use it. So who IR: What makes your show such am I to say what you should be a success? What keeps listeners using? But, I have someone on coming back? the show who can speak to it and It is the collection of people we have someone who is trusted. Harry’s on the show. That’s the foundation. is a premium shaving product that People gravitate to our show I do love to use and Harry’s is a because there is at least one voice client. They happily buy time on on the show that represents how they feel at any given our show and it fits into what we do. A lot of times, part of the day. I can’t imagine not having all the different we go to the sales department and say, ‘I have found voices, opinions and textures. I’m the one in the center myself using this product more and more. Why don’t pulling them all in and pushing their buttons. We don’t plan you reach out to them and maybe we can strike a deal?’ anything. That’s another reason why our show stands out: I would never do a commercial or an endorsement for It doesn’t sound scripted and planned, because it isn’t. something I don’t believe in. I need to understand it and I love taking the temperature of pop culture and news how it is used. People get pissed if they think you’re every day, and shaping the feel and tempo of our show trying to sneak product endorsements into their lives. It around that. It’s fun, informative, and a lot of times it’s is so important for the media buyers to understand who newsworthy. we are, who our audience is and our relationship with our audience. And they win every time. We get great IR: As streaming music services such as Pandora results. and Spotify grow, how is that changing the role of a radio host? IR: Your product endorsements flow naturally in People would ask me, ‘Aren’t you afraid [digital] is just the program. How important is it to be unscripted going to annihilate what you do?’ The answer is no. It and are clients comfortable with it? actually gives us opportunities and more ways to connect They need to be. If you really want to move the meter, with the audience than ever before. We have more you have to let me speak about it in my voice. Every listeners now than ever because digital platforms make once in a while, a client will come around and say, us available to more people. And it makes us radio hosts we want you to read this verbatim. Well, why are you more important than ever. Even though we have a whole spending money buying premium time if you don’t want world of music at our fingertips, having a human connect me to talk about it in my voice? That makes no sense. you to the music is still very important. We are the people You’re wasting money. Just buy a pre-recorded spot. who add the human connectivity to music and musicians. They get that now. Digital has exposed all these new artists to our listeners, so we have to keep up as well. Fifteen years ago, there Juggling Platforms — Duran on why he loves were a core number of musicians kind of forced down our Snapchat and why radio is “the place to be,” only at throats by the music companies. Now, music is coming InsideRadio.com

Check out other recent Insider Interviews >> Deon Levingston | Scott Herman | Jimmy Steal | Kevin Gallagher | Gordon Smith | Peter Smyth | Pierre Bourvard | Paul Brenner | Rod Phillips | Anthony Bay | Lary Wilson | Kristin Kolodge | Bill Hendrich | J. Pat Miller | Ray Shu

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[email protected] | 800.275.2840 PG 6 CLASSIFIEDS insideradio.com FRIDAY, OCTOBER 30, 2015 qual MARKET MANAGER GENERAL MANAGER - HONOLULU RENO Successful private radio group has an opening for an aggressive, goal oriented and knowledgeable General Manager for a successful radio cluster located in Honolulu. If you have a winning attitude, proven track record of growing revenue, a passion for radio sales excellence and a desire to be a partner on a winning team, then this is the opportunity for you.

Three plus years of radio general manager experience is required. Reno Media Group, Northern This is a rare opportunity with tremendous growth potential. Nevada’s top-billing and highest- rated radio group, is looking for Qualified candidates, send info to: an experienced, passionate and [email protected] strong general manager. A solid and successful sales management background is required. Experience creating and managing revenue- generating events would also be helpful. If you’re tired of large corporate radio and want to work It is the policy of Summitmedia LLC to provide equal employment for a smaller, stable company that opportunity to all qualified individuals without regard to their race, respects employees and demands color, religion, national origin, age, or sex in all personnel actions excellence, please send your including recruitment, evaluation, selection, promotion, compensation, resume in confidence to: training, and termination. Equal Opportunity Employer. [email protected] RMG is an equal opportunity qual ACCOUNT EXECUTIVE - AUSTIN, TX employer You are the best of the best. You are self-motivated, creative, a pro- active problem solver, tenacious, detail-oriented, money-motivated SALES MANAGER and approach this job as if you are your own CEO. You are a self- Tired of the Mega starter, organized, detail-oriented and have the ability to work without much direct supervision. Entercom is seeking AE’s for 94.7 MIX FM, company rat race? Magic 95.5 FM and Talk Radio 1270 AM/96.3 FM. Entercom has the latest tools and technology, the most knowledgeable management Want to work for a company where and is known as offering the best work environment for selling radio your efforts are appreciated? advertising in the industry. Nobody in the Austin market can offer more Santamaria Broadcasting seeks to their clients than Entercom Austin. a Sales Manager for our Minneapolis Stations. Successful candidates should have a minimum of 5 years radio sales experience and a proven track-record of sales success and leadership. Successful candidates are experts in: Strategic targeting of clients; Prospecting and relationship building; and setting face to face If you are ready to take on a appointments. Find more qualifications and requirements HERE. new challenge where the rewards will match your efforts,send In keeping with the other members of the Entercom Teams, the #1 resume to: interestedinthejob@ trait we hire for is “WINNING ATTITUDE”. We are looking for driven yahoo.com individuals who refuse to lose or compromise their level of success. If this describes YOU, please forward your resume and career success An equal opportunity employer. stories today: [email protected]. Equal Opportunity Employer

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