International Journal of Research Volume VIII, Issue III, March/2019
International Journal of Research ISSN NO:2236-6124 CUSTOMERS’ PREFERENCE TOWARDS E-TECHNOLOGY SERVICES OF PRVATE AND PUBLIC SECTOR BANKING SERVICES IN KARUR DISTRICT P.Shanthidevi, Research Scholar, PG and Research Department of Commerce, Kandaswamy Kandar’s College, Velur, Namakkal – 638 182. Dr.R.Mathavan, Assistant Professor, Research Supervisor, PG and Research Department of Commerce, Kandaswamy Kandar’s College, Velur, Namakkal – 638 182. Abstract Technological innovation began in the Banking sector back in the 1980s. Since the establishment of the ICICI Bank, digitization in banking industry has been commendably fast. Banks offering a number of services over the internet has resulted in the growth of banking sector in India. India has introduced a number of options to make fund transfers easy. Using Real Time Gross Settlement (RTGS), electronic instructions can be given to banks to transfer funds to another bank account. Objectives of the study, To findout the customers’ preference towards E-technology services of private and public sector banking in Karur District. Methodology of the study, The descriptive research design has been used in this study. Primary as well as secondary data have been collected. Primary data collected through structured interview schedule. Secondary data have been collected through websites, journal, magazines, news paper etc., Primary data collected from770 respondents.Friedman Rank test used in this study. Convience sampling used in this study. Data collected from in and around karur district. Suggested this study, The purpose of creating awareness towards information security in the area of internet banking through training and education is necessary for understanding the need of information security, protection of passwords, awareness about various spywares and malicious codes.
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