GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM i / xxxiv

The Roman Letterform

1 Roman Scripts 1

2 Monumental Capitals 8

3 ’s Column 16

4 Lineage 20

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM ii / xxxiv

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM iii / xxxiv

© Kevin Woodland, 2020 The , 23 characters, circa 100 BCE GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM 1 / 34

CIRCA 250 BCE – 100 CE Roman Scripts After situating the Latin alphabet, the Romans put their letters to work in the form of several hand-written scripts.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Roman Scripts 2 / 34

250 BCE 0 CE 100 CE Monumental Capitals Square Capitals Capitalis Monumentalis Capitalis Quadrata Capitalis Rustica

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© Kevin Woodland, 2020 (left) Roman square capitals inside the Vergilius Augusteus, circa 300 CE. (right) Roman rustic capitals inside the Vergilius Romanus, circa 400 CE. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Roman Scripts 4 / 34

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Roman Scripts 5 / 34

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Roman Scripts 6 / 34

100 CE Rustic Capitals • Began in 1st century, gained popularity in 4th century • The popular script • Lacked mechanical precision of the monumental capitals • Influenced by pen and ink writing on papyrus or parchment • Thinner and more compressed • Descenders extending below the baseline

© Kevin Woodland, 2020 Roman rustic capitals GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Roman Scripts 7 / 34

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM 8 / 34

250 BCE Monumental Capitals Roman Monumental Capitals are used in public inscriptions and signage. They were the drawn by sign-painters and chiseled by stone carvers.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 9 / 34

© Kevin Woodland, 2020 “Roman inscriptions were designed to have great beauty and permanence...” GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 10 / 34

© Kevin Woodland, 2020 “...The simple geometric lines of the capitalis monumentalis were drawn in thick and thin strokes, with organically unified straight and curved lines...” GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 11 / 34

© Kevin Woodland, 2020 “...Each letterform was designed to become one form rather than merely the sum of its parts...” GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 12 / 34

© Kevin Woodland, 2020 “...Careful attention was given to the shapes of spaces inside the letters and in between the letters...” GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 13 / 34

© Kevin Woodland, 2020 “...A Roman inscription became a sequence of linear geometric forms adapted from the square, triangle, and circle...” GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 14 / 34

© Kevin Woodland, 2020 “...Combined into an inscription these letterforms molded the negative shapes around and between them into a measured graphic melody of spatial forms, achieving an eternal wholeness.” – Phillip Meggs GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Monumental Capitals 15 / 34

100 CE Roman Letterform Proportions The height-to-width relationship of each letterform, known as the letter’s set, was standardized by the Romans in their monumental inscriptions.

Square set A C D G H N O Q U V X Y Z

Narrow Set B E F K L P R S T

Wide Set W M

Thin Set I J

© Kevin Woodland, 2020 Studio Tips for Artists & Graphic Designers, Bill Gray, 1976. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM 16 / 34

113 CE Trajan’s Column A prime example of Roman monumental capitals appears in an inscription at the base of Trajan’s Column. An inscription that has captivated enthusiasts for centuries.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Trajan’s Column 17 / 34

113 CE Trajan’s Column A prime example of the Roman letterform appears in an inscription at the base of Trajan’s Column.

© Kevin Woodland, 2020 Trajan’s Forum, , 113 CE GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Trajan’s Column 18 / 34

113 CE Trajan’s Column

INSCRIPTION The Senate and the People of Rome to the Emperor, Caesar Nerva, son of the deified Nerva, Trajanus Augustus, Germanicus, Dacicus, Pontifex Maximus, invested with the power of the tribune seventeen times, hailed imperator six times, elected consul six times, father of the fatherland, to demonstrate how lofty a hill and (what area of) ground was carried away for these mighty works.

© Kevin Woodland, 2020 Conrad Cichorius, Trajan’s Column, Rome, 1896 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Trajan’s Column 19 / 34

© Kevin Woodland, 2020 Trajan’s Forum, Rome, 113 CE GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM 20 / 34

250 BCE – PRESENT Lineage Roman monumental capitals defined the standard of letterform proportions seen throughout the next millenium.

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 21 / 34

OLD STYLE TRANSITIONAL MODERN

Minion Baskerville Bodoni Jenson Mrs. Eaves Didot Dante Georgia Times New Roman

© Kevin Woodland, 2020 Lineage of type classifications GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 22 / 34

© Kevin Woodland, 2020 Carol Twombly, Adobe Systems, circa 1990. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 23 / 34

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 0123456789

© Kevin Woodland, 2020 Carol Twombly, Trajan, 1989. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 24 / 34

© Kevin Woodland, 2020 Typographic book covers by Phil Baines. Photo by Catherine Dixon, New North Press. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 25 / 34

© Kevin Woodland, 2020 Father Edward Catich and helpers in at Trajan’s Column, Rome, 1970. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 26 / 34

© Kevin Woodland, 2020 Stone Rubbings by Father Edward Catich, Rome, 1970 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 27 / 34

© Kevin Woodland, 2020 Stone Rubbings by Father Edward Catich, Rome, 1970 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 28 / 34

© Kevin Woodland, 2020 Stone Rubbings by Father Edward Catich, Rome, 1970 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 29 / 34

© Kevin Woodland, 2020 Stone Rubbings by Father Edward Catich, Rome, 1970 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 30 / 34

© Kevin Woodland, 2020 Father Edward Catich, circa 1970 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 31 / 34

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 32 / 34

© Kevin Woodland, 2020 GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 33 / 34

© Kevin Woodland, 2020 Photograph taken c. 1920 shows graffiti from Pompeii with painted Roman square capitals. Most of the graffiti was destroyed during World War II. GRAPHIC DESIGN HISTORY / THE ROMAN LETTERFORM / Lineage 34 / 34

© Kevin Woodland, 2020