CSR Communication Book 2017

CSR Communication Book 2017 Welcoming the Challenge of Helping to Build a Sustainable Global Society Cover story Casio’s creativity goes deeper than the surface of things. New realizations and discoveries abound, if you just look from a different angle. View the binary digit “0” from the side, and you see a “1.” This illustrates how Casio leverages multiple perspectives to create new value. In June 2017, Casio Computer Co., Ltd. celebrated its 60th anniversary. For six decades, Casio has lived up to its corporate creed of “Creativity and Contribution” by giving the world products that offer entirely new uses and features that no has ever seen before. Simply put, Casio’s approach to product creation is “creating something from nothing.” Each year, Casio issues this CSR Communication Book to share about its unique efforts to fulfill social responsibilities in a way that embodies “Creativity and Contribution.” This fiscal 2018 edition takes a multi-angled look at the exciting new challenges Casio is embracing and is full of fresh new content. In the “Message from the President,” Kazuhiro Kashio describes how Casio continues to differentiate itself by finding original ways to meet the changing needs of society, thereby ensuring that its businesses always make a social contribution. “Creativity and Contribution” is the guidepost for everything Casio does. This creed has been practiced for as long as Casio has been in business, and it is the foundation for the company’s CSR efforts. The sections entitled “Social Trends and CSR Progress” and “Recent Social Trends and Casio Initiatives” look back on how Casio’s social responsibility initiatives have evolved with the times. Everyone at Casio practices the corporate creed of “Creativity and Contribution” in their own daily work. The Casio EX-Word electronic dictionary is used to illustrate how Casio people fulfill the creed. Next, the section entitled “‘Creativity and Contribution,’ Taken Personally” features Contents employees sharing about how they each interpret and practice the corporate creed. Of course, it is also vital to respond to public expectations regarding social responsibility. In the 02 Message from the President “Environmental Executive Message,” Makoto Kobayashi, Executive Officer, General Manager, CSR 04 Social Trends and CSR Progress Promotion Department, discusses Casio’s response to the Paris Agreement and the UN Sustainable 06 Recent Social Trends and Casio Initiatives Development Goals. Then, a special section summarizes a conversation with the head of Fujitsu’s CSR department. Fujitsu is an exemplary Japanese company that has maintained outstanding 08 Case Study: How Casio Achieves performance on international CSR norms. The conversation addresses the latest developments in “Creativity and Contribution” expectations regarding social responsibility for large corporations. Finally, sections entitled “A Visit 12 “Creativity and Contribution,” Taken Personally to a Stakeholder” and “Launch of the CSR Leader System” demonstrate how Casio is sharing about its approach to CSR with external stakeholders. 14 Environmental Executive Message We hope this book will give you even better insight into the corporate DNA that keeps Casio 16 CSR Conversation “creating something from nothing.” Learning from Model CSR Companies: Please also visit the Casio website for comprehensive information on the company’s CSR Fujitsu’s Global Approach to Social Responsibility activities, provided based on guidelines from the Global Reporting Initiative. 20 A Visit to a Stakeholder http://world.casio.com/csr/ 21 Launch of the CSR Leader System CASIO CSR Communication Book 2017 01 Message from the President Implementing “Creativity and Contribution”— Meeting Social Expectations by Creating Unique Casio Businesses PresidentKazuhiro & COO Kashio Creating Businesses Focused on “Creativity for Contribution” has become more Being Useful to People important to us than ever before. We seek to build “co-creator” relationships with end users by directly Casio Computer Co., Ltd. celebrated its 60th anniversary connecting with them to create new social value. in June 2017. Based on our corporate creed of “Creativity and Contribution,” we have achieved Revising the Charter of Creativity growth by developing many innovative products using for Casio the approach of “creating something from nothing.” Over the years, Casio has made people’s lives more As we celebrate our 60-year milestone, we are seriously comfortable and convenient. returning to Casio’s unique origins in “Creativity and In recent years, the environment has changed Contribution” and transforming our business structure dramatically. New value no longer stems from mere digi- for even greater advancement. talization or advanced functions. The era of “dominating Casio originality lies in our ability to discover the market by making superior products” is over. hidden needs, to bring people amazement and joy, Today, our goals are not just about developing and to create new cultural phenomena. We are also products. Instead, we set goals by asking how we can taking this chance to revise the Charter of Creativity for help people and contribute to the world through our Casio to better share Casio’s heritage company-wide products and services. We call this kotozukuri, a term and pass it down to the next generation. The revised that refers to the craftsmanship of systems for delivering charter will redefine our reason for being and where new experiences and intangible value. Consequently, we are heading. It will clarify Casio’s vision, desired 02 CASIO CSR Communication Book 2017 direction, and business domains. By digging even Emphasizing a Group-Wide Mission and by issuing integrated reports. After clarifying the com- deeper into “Creativity and Contribution,” we will Transforming the Business Structure munication objectives and target audiences, we will carry prepare to fully promote the spirit of Casio in and out effective disclosure of the appropriate information. outside of the company. We will be working hard to transform our business I am always asking that all employees heighten their structure to create new value that is useful to people. awareness that Casio’s future depends on them. Each Aligning Business Execution with For many years, Casio was like a collection of department has a role to play to fulfill the company’s Solving Social Issues independent divisions. The reality was that each vision and policies. With a shared vision of what we division operated its own business separately without a want Casio to be 10 or 20 years from now, we are When considering our future direction, we will sufficient understanding of where Casio was heading aiming to become a company that provides even more participate in efforts to solve global issues, such as the as a whole. In order to reinvent this silo organization, in value, through the full participation of our employees. Sustainable Development Goals (SDGs) adopted at February 2017 we created the Consumer Development Casio is facing the future as a unified team. the United Nations. We will use the 17 SDGs to make Headquarters, putting it over the camera, signage and our contribution targets even clearer from a global musical instrument businesses. By combining our various perspective. For example, our education business, which technologies and know-how, we can now generate helps optimize education systems, contributes to SDG 4 synergies, even in new genres. (quality education) and is also related to SDG 1 (no pov- We are also revising our evaluation system. While erty) and SDG 8 (decent work and economic growth). the performance of departments and individual teams The current objective of our education business is: and employees is important, there must first be a group- “Improving the academic ability of students in regions wide mission, so the growth of individual organizations where our business is operating.” In the case of scientific can contribute to the growth of the entire group. calculators, the goal is to enhance mathematical skills The same thing applies to CSR initiatives, which by having educational sites adopt Casio scientific calcu- also require a group-wide perspective. We will continue lators. If we can fulfill these objectives and contribute to focus on increasing awareness of the material issues in the target markets, Casio sales will naturally increase (significant CSR issues) we identified in fiscal 2017, as a result. As the world population continues to throughout the Group. grow, the potential market is vast. While applying the lessons learned from our successes, we will support the academic development of the leaders of tomorrow. Aiming to Create More Value In businesses other than education, as well, we will practice “Creativity for Contribution” with the SDGs in Casio values communication with stakeholders and is mind to simultaneously accomplish our business plan now looking at ways to further improve its corporate and help solve social issues. communications. We want to enhance ESG information CASIO CSR Communication Book 2017 03 Casio’s CSR activities have evolved with social trends over the years. This section reviews that Social Trends and CSR Progress history, showing the increasing importance of management focused on social responsibility. s Social Trends Casio Initiatives Social Trends 1990 Action Program to Arrest Global Warming established 1991 Casio Environmental Conservation Committee launched 2000 United Nations Global Compact initiated 1991 Act for Promoting

Load more