CSR Report 2013
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CSR Report 2013 We def ine CSR as “Putting Smiles on the Faces of Everyone Nintendo Touches.” This CSR report is a digest version of the activities Nintendo has been working on to achieve our CSR goal. Please refer to the Nintendo Co., Ltd. website for more detailed information about our CSR activities. We welcome your opinions and comments about the CSR Report 2013 on our website. Digest Version (this report) C S R R e p o r t 2 0 13 Detailed Version (website) http://www.nintendo.co.jp/csr/en/ Nintendo Overview Reporting Scope The scope of this report covers the activities and data of the Company Name Nintendo Group (Nintendo Co., Ltd. and its main consolidated Nintendo Co., Ltd. subsidiaries). Any information not within this scope is explicitly Location identif ied as such. For the purposes of this report, the term “Nintendo” refers to the entire Nintendo Group. Nintendo Co., Ltd. is 11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto, Japan referred to by its complete name. Founded September 1889 Reporting Period This report mainly covers activities in f iscal year 2012 (from April Incorporated 2012 through March 2013), in addition to some recent activities and November 1947 some activities prior to f iscal year 2012. Capital 10,065,400,000 yen Publication Date Publication date of English report: July 2013 Net Sales (consolidated) (The next English report will be published in July 2014) 635,422,000,000 yen (f iscal year ended March 2013) Number of Consolidated Employees 5,080 employees (as of the end of March 2013) Business Description Manufacture and sale of home leisure equipment CSR Repor t 2013 President’s Message Expanding Smile Network Over Generations, Genders and Geographic Locations People of all ages, speaking dif ferent languages and representing various cultures, are learning to understand each other through the enjoyment of Nintendo products. We create new styles of communication and enable people to empathize with others all over the world. Connect People Across Generations you have never been there. in packaging and operations manuals. and Countries In order to make the most out of attractive game In Japan, as well as the direct online shopping at the I believe the entertainment that Nintendo provides features that can provide these great experiences, Nintendo eShop, we have started another service at has the ability to connect people over generations we deeply value the idea of “empathy.” When retailers that enables consumers to purchase a card and countries. A father who played a certain game in children have a good time at school with friends with a download code on it. This way, retailers that his childhood is able to share the same experience talking about game progress and strategies, or have POSA (Point Of Sales Activation) systems do not with his children when they play it together. when grandparents and grandchildren play a game need to take physical inventory risks, and consumers Communication about a game with people in other together, they can empathize with each other can enjoy the convenience of digital distribution. countries can serve as a trigger to help us about the trials and triumphs they experienced. We will continue to improve the services that we understand each other better. This is the true value Communication based on empathy will help users oer not only to our consumers but also to society as and role of our products and services. to enjoy games more and to have an enriched a whole. The Wii U system, which we launched at the end of experience through their expanded network. 2012, has a brand-new online community called Living up to Our Social Responsibilities Miiverse*1. Users all around the world can post and Creating a Better Cycle To live up to our social responsibilities, we recognize share their feelings and experiences about software When we introduce a new product, we of course the importance of reducing environmental burdens through their Mii characters. In addition to typed hope it will be played by as many people as possible. throughout a product’s lifecycle: from planning, President, Nintendo Co., Ltd. messages, users can post handwritten messages or In reality, however, it is very dif f icult to accurately development, production, transportation, usage to drawings as well as change the facial expressions of forecast the sales of a software title before it is disposal. For example, we are actively working their Mii characters to t their moods. These features released. As a result, retail stores sometimes sell out towards the adoption of electronic manuals instead enable users to overcome the language barriers of our products when our consumers are eager to of printed versions, as well as energy-conserving *1 Miiverse is a network service which enables users to communicate with other users from around the world through their Mii inherent in text-only communication. play them, while other products sometimes remain product designs. characters. We are now preparing (as of February 2013) on store shelves. In addition, Nintendo is committed to the *2 Conf lict minerals mean the tungsten, tantalum, tin and gold that Animal Crossing: New Leaf for Nintendo 3DS for In the summer of 2012, we started the digital responsible sourcing of materials, and is against the are extracted from the conf lict-aected regions of the Democratic 2 Republic of the Congo and its nine adjoining countries, and are markets around the world. The software will distribution of software that used to be sold only in a use of conf lict minerals* . We prohibit our production used as a financial source for armed groups or rebel forces who include items or events based on the culture or packaged format. Consumers can now purchase and partners*3 from using conf lict minerals, and actively often commit crimes against humanity. customs of each region. After it is released, Japanese download software at any time through the work with them to ensure compliance. *3 Nintendo adopts a fabless production model and outsources its manufacturing processes to other companies. We call the factories and international users will be able to communicate Nintendo eShop, which we operate for the Nintendo As a company that oers products all over the world, that assemble our products “production partners.” in the game through an online connection. I hope all 3DS and the Wii U systems. After downloading it is important that we are accountable for our actions. users learn more about other cultures and lifestyles software, consumers do not need to exchange the We are committed to continuous improvement in by playing the game and communicating beyond the game cards or discs to play a dierent game, and our eorts to create new value by expanding the language barrier. Once you communicate with they will never misplace the software. From a smile network through socially responsible and someone from another country, you might feel more long-term standpoint, the digital distribution will thoughtful business practices. familiar with his or her culture than before - even if contribute to conserving the natural resources used 01 02 Feature 1 New Potential of Video Games Our Thoughts and Wishes for Wii U Our hope is that Wii U will change the role of the game console in users’ homes by proposing brand-new ways to experience entertainment. Nintendo wants users to expand the circle of “empathy” by oering a system in which they can freely express themselves while playing games. By playing on the Wii U system, we want people to discover new things and meet new people. Make Games More Attractive The Wii U GamePad, which is a controller with a built-in screen, is one of the unique features of the Wii U system. By embedding a screen in the controller, it opened the door for new, two-screen gameplay. For instance, in chasing games, the player that is chasing others can only see what is in his or her immediate surroundings on the TV screen, but the person who is being chased is able to see the entire stage on the GamePad screen. In addition, if there are multiple chasers, they can cooperate with one another by sharing information about where they last saw their target. This type of play encourages communication and teamwork among the players. This new idea of two-screen gameplay oers a unique kind of excitement and fun, and incites a special connection among the players. The result is a much more attractive way of enjoying gameplay. Person being chased (one person) Chasers (four people) 1P 2P 3P 4P Creators’ Comments Many Ways to Play Environmental Considerations With Wii U, users can play games or browse the Internet using the With the help of our semiconductor development and production GamePad controller while another member of the family is partners, we have adopted a multi-chip module (MCM) that watching their favorite TV show. In order to make this possible, it enables us to build the CPU and GPU, which are two components was extremely important that the system respond quickly to a Yozo Kawai that require a large amount of energy, into one small package. Kenichi Mae While enjoying a video on the big screen, With the help of several development user’s command and send the images or sound from the Wii U Assistant Manager Using this technology decreases the amount of energy required to Product Development & console to the GamePad screen without noticeable delays. With the user can search for the next video on Electrical Engineering Group run the Wii U system. Our design philosophy of balancing partners, we have adopted MCM Planning Group the GamePad.