CSR Report 2013

We def ine CSR as “Putting Smiles on the Faces of Everyone Nintendo Touches.” This CSR report is a digest version of the activities Nintendo has been working on to achieve our CSR goal. Please refer to the Nintendo Co., Ltd. website for more detailed information about our CSR activities. We welcome your opinions and comments about the CSR Report 2013 on our website.

Digest Version (this report)

C S R R e p o r t 2 0 13

Detailed Version (website) http://www.nintendo.co.jp/csr/en/

Nintendo Overview Reporting Scope The scope of this report covers the activities and data of the Company Name Nintendo Group (Nintendo Co., Ltd. and its main consolidated Nintendo Co., Ltd. subsidiaries). Any information not within this scope is explicitly Location identif ied as such. For the purposes of this report, the term “Nintendo” refers to the entire Nintendo Group. Nintendo Co., Ltd. is 11-1 Hokotate-cho, Kamitoba, Minami-ku, Kyoto, Japan referred to by its complete name. Founded September 1889 Reporting Period This report mainly covers activities in f iscal year 2012 (from April Incorporated 2012 through March 2013), in addition to some recent activities and November 1947 some activities prior to f iscal year 2012. Capital 10,065,400,000 yen Publication Date Publication date of English report: July 2013 Net Sales (consolidated) (The next English report will be published in July 2014) 635,422,000,000 yen (f iscal year ended March 2013)

Number of Consolidated Employees 5,080 employees (as of the end of March 2013)

Business Description Manufacture and sale of home leisure equipment

CSR Repor t 2013 President’s Message

Expanding Smile Network Over Generations, Genders and Geographic Locations People of all ages, speaking dif ferent languages and representing various cultures, are learning to understand each other through the enjoyment of Nintendo products. We create new styles of communication and enable people to empathize with others all over the world.

Connect People Across Generations you have never been there. in packaging and operations manuals. and Countries In order to make the most out of attractive game In Japan, as well as the direct online shopping at the I believe the entertainment that Nintendo provides features that can provide these great experiences, Nintendo eShop, we have started another service at has the ability to connect people over generations we deeply value the idea of “empathy.” When retailers that enables consumers to purchase a card and countries. A father who played a certain game in children have a good time at school with friends with a download code on it. This way, retailers that his childhood is able to share the same experience talking about game progress and strategies, or have POSA (Point Of Sales Activation) systems do not with his children when they play it together. when grandparents and grandchildren play a game need to take physical inventory risks, and consumers Communication about a game with people in other together, they can empathize with each other can enjoy the convenience of digital distribution. countries can serve as a trigger to help us about the trials and triumphs they experienced. We will continue to improve the services that we understand each other better. This is the true value Communication based on empathy will help users oer not only to our consumers but also to society as and role of our products and services. to enjoy games more and to have an enriched a whole. The Wii U system, which we launched at the end of experience through their expanded network. 2012, has a brand-new online community called Living up to Our Social Responsibilities Miiverse*1. Users all around the world can post and Creating a Better Cycle To live up to our social responsibilities, we recognize share their feelings and experiences about software When we introduce a new product, we of course the importance of reducing environmental burdens

through their Mii characters. In addition to typed hope it will be played by as many people as possible. throughout a product’s lifecycle: from planning, President, Nintendo Co., Ltd. messages, users can post handwritten messages or In reality, however, it is very dif f icult to accurately development, production, transportation, usage to drawings as well as change the facial expressions of forecast the sales of a software title before it is disposal. For example, we are actively working their Mii characters to t their moods. These features released. As a result, retail stores sometimes sell out towards the adoption of electronic manuals instead

enable users to overcome the language barriers of our products when our consumers are eager to of printed versions, as well as energy-conserving *1 Miiverse is a network service which enables users to communicate with other users from around the world through their Mii inherent in text-only communication. play them, while other products sometimes remain product designs. characters. We are now preparing (as of February 2013) on store shelves. In addition, Nintendo is committed to the *2 Conf lict minerals mean the tungsten, tantalum, tin and gold that Animal Crossing: New Leaf for Nintendo 3DS for In the summer of 2012, we started the digital responsible sourcing of materials, and is against the are extracted from the conf lict-aected regions of the Democratic 2 Republic of the Congo and its nine adjoining countries, and are markets around the world. The software will distribution of software that used to be sold only in a use of conf lict minerals* . We prohibit our production used as a financial source for armed groups or rebel forces who include items or events based on the culture or packaged format. Consumers can now purchase and partners*3 from using conf lict minerals, and actively often commit crimes against humanity.

customs of each region. After it is released, Japanese download software at any time through the work with them to ensure compliance. *3 Nintendo adopts a fabless production model and outsources its manufacturing processes to other companies. We call the factories and international users will be able to communicate Nintendo eShop, which we operate for the Nintendo As a company that oers products all over the world, that assemble our products “production partners.” in the game through an online connection. I hope all 3DS and the Wii U systems. After downloading it is important that we are accountable for our actions. users learn more about other cultures and lifestyles software, consumers do not need to exchange the We are committed to continuous improvement in by playing the game and communicating beyond the game cards or discs to play a dierent game, and our eorts to create new value by expanding the language barrier. Once you communicate with they will never misplace the software. From a smile network through socially responsible and someone from another country, you might feel more long-term standpoint, the digital distribution will thoughtful business practices. familiar with his or her culture than before - even if contribute to conserving the natural resources used

01 02 Feature 1 New Potential of Video Games Our Thoughts and Wishes for Wii U

Our hope is that Wii U will change the role of the game console in users’ homes by proposing brand-new ways to experience entertainment. Nintendo wants users to expand the circle of “empathy” by o ering a system in which they can freely express themselves while playing games. By playing on the Wii U system, we want people to discover new things and meet new people.

Make Games More Attractive The Wii U GamePad, which is a controller with a built-in screen, is one of the unique features of the Wii U system. By embedding a screen in the controller, it opened the door for new, two-screen gameplay. For instance, in chasing games, the player that is chasing others can only see what is in his or her immediate surroundings on the TV screen, but the person who is being chased is able to see the entire stage on the GamePad screen. In addition, if there are multiple chasers, they can cooperate with one another by sharing information about where they last saw their target. This type of play encourages communication and teamwork among the players. This new idea of two-screen gameplay o ers a unique kind of excitement and fun, and incites a special connection among the players. The result is a much more attractive way of enjoying gameplay.

Person being chased (one person) Chasers (four people)

1P 2P

3P 4P

Creators’ Comments

Many Ways to Play Environmental Considerations

With Wii U, users can play games or browse the Internet using the With the help of our semiconductor development and production GamePad controller while another member of the family is partners, we have adopted a multi-chip module (MCM) that watching their favorite TV show. In order to make this possible, it enables us to build the CPU and GPU, which are two components was extremely important that the system respond quickly to a Yozo Kawai that require a large amount of energy, into one small package. Kenichi Mae While enjoying a video on the big screen, With the help of several development user’s command and send the images or sound from the Wii U Assistant Manager Using this technology decreases the amount of energy required to Product Development & console to the GamePad screen without noticeable delays. With the user can search for the next video on Electrical Engineering Group run the Wii U system. Our design philosophy of balancing partners, we have adopted MCM Planning Group the GamePad. Product Development technology, which enables the CPU and Product Development our development partners, we were able to develop a system that performance with environmental considerations, which began Department No. 2 the GPU chips to be placed into a single Department No. 3 Integrated Research & sends images and sound between the console and the controller when we f irst designed the Wii system, is clearly evident in the Wii U package. Integrated Research & Development Division Development Division quickly and e iciently. console design as well. 03 04 Feature 1 New Potential of Video Games

The Fun of Games x The Human Bond Living Rooms Connect When games become a common topic among Since the Wii U system is connected to the TV, which is typically the focal point of the living family and friends, it stimulates conversation and room, we focused on pre-installing features that would make the entire family happy. helps bring them closer. As a result, the games An example of one of these features is Wii U Chat, an easy-to-use service that enables users to become even more fun to play. At Nintendo, we have make video calls. Users are able to converse with friends and family on the big TV screen as if always thought that one of the appealing aspects of they are in the same living room. Being able to see one another’s facial expressions is an games is that the fun can be shared with family and important way to communicate and understand one another. Furthermore, users can use the friends. GamePad screen to write messages or draw pictures to send to the person they are The Wii U system has a new built-in network service called communicating with on the TV screen. This is an e ective way for users to express gratitude or Miiverse, where people from all over the world can communicate other feelings that they may hesitate to express with spoken words.

with one another through their Mii characters. This service enables * The person on the other side must also have a Wii U system. A broadband Internet connection is necessary. users to share their thoughts and experiences about a game, not only by text comments, but also by handwritten notes, illustrations and screenshots.

Furthermore, when a user empathizes with another user’s comment, they can press the “Yeah!” Users can make face-to-face button to express agreement. In other words, by playing and experiencing the same game, calls with people around the users are able to connect with one another. world without worrying about In addition to enjoying the game itself, the fulf illment of being “connected” with others the cost – all they need is a multiplies the fun of playing on the Wii U system. broadband Internet connection.

Users are able to express their thoughts freely, either by using the “handwritten post” feature on the GamePad touch screen, or by attaching a screenshot For Your Safety from gameplay. In addition, when a Nintendo believes it is essential to o er a system that enables users to player f inally succeeds in clearing a Parental Controls stage after many tries, or when a player play games safely. For example, in Miiverse, users can choose with This is a function in which a parent or is stuck and cannot move on, they can whom they share certain information, including their user prof ile and guardian can control the content post their feelings and other users will posts. In addition, parents or guardians are able to restrict functions that (games and some of the channels) that respond with their thoughts, empathy or their children can use with the Parental Controls settings. their children can play or watch. even advice. Furthermore, if a user f inds any inappropriate comments on Miiverse, they can report them with the Report function. We make sure that our consumers always feel comfortable participating in Miiverse. Reported incidents are always monitored, and if a certain comment is determined to be problematic, it will be removed immediately. Nintendo also monitors the comments, so Miiverse has a double-layer monitoring system.

Creators’ Comments

Empathy Network Usability

In designing Miiverse, one of our goals was to give users the ability Nintendo has always striven to make controllers easy to use. The

to communicate despite the language barriers. When the service Wii U GamePad was no exception. However, as it is much bigger We sought to reach a balance between began, I saw that people from all over the world were conversing in than any other existing controller, we created many prototypes ease of use and a design that would be Miiverse despite the di erences in nationality and language, which before f inally arriving at the current design. We now believe we appropriate for the living room. The grips reconf irmed my belief that playing games is a global culture in Users can express feelings, such as have perfected the weight, button placement, and the f it and feel are designed so that users will not tire after a long period of play, and the shape Kiyoshi Mizuki itself. frustration or happiness, by changing the Masato Ibuki of it in your hands. of these grips ensures that the controller is Manager facial expressions of their Mii characters. Design Group Communications Services Group Product Development a comfortable f it for both big and small Network Development & Department No. 2 hands. Operations Department Integrated Research & Development Division 05 06 Feature 1 New Potential of Video Games Game System Brings New Experience to 3 4 Historic Museum

The Louvre Museum’s new digital audio guide service, which uses the Nintendo 3DS system, was launched in April 2012. In addition to commentaries by the museum’s curators and lecturers on the museum and its artworks, interactive maps and experiences available only on Nintendo 3DS provide visitors with a fresh perspective on the museum.

* In November 2012, all Nintendo 3DS systems were upgraded to Nintendo 3DS XL systems. * The service is available in French, English, German, Spanish, Italian, Korean and Japanese.

1 2 5

At the Nintendo developers’ suggestion, the Audioguide to touch miniature versions of 20 sculptures while they explain the exhibitions. We are pleased that the Christophe Monin was equipped with a feature that can show the visitor’s listening to commentaries in the special Touch Gallery, Audioguide is being used as a communication tool Head of Mecenat exact position in the museum on the Nintendo 3DS screen, and visitors with hearing impairments can access a between generations. Louvre Museum as well as a search function that enables visitors to easily video-guided tour in French sign language that We are also grateful that the Audioguide has enabled locate the pieces they want to see without getting lost. focuses on the Louvre’s major works. us to reach out to the young generation and spark With these new functions, audio guide usage rates The Egypt for all the Family tour, which was added in their interest in art. Due to our collaboration with A New Way to Enjoy a Museum have increased signif icantly. December 2012, contains special content for children Nintendo, the Louvre was discussed on game websites which enables them to test their knowledge with for the first time. We hope that the Audioguide The Audioguide Louvre-Nintendo 3DS XL includes Fulf ill Visitors’ Needs multimedia game quizzes. Louvre-Nintendo 3DS XL will continue to attract high-def inition 3D images of the Louvre's exhibitions The Nintendo developers recommended that we visitors to the Louvre. and its rooms, and more than 700 commentaries by We are always trying to make the Louvre accessible include these features, and we appreciate their e orts museum curators and lecturers. While listening to to everyone. As a part of this e ort, we incorporated to make the Audioguide useful and fun for all visitors. engaging explanations, visitors are able to get a content called the Adapted tour into the Audioguide di erent perspective on the exhibitions with unique to accommodate people with disabilities. This tour Appeal to a Broader Audience features such as HD zoom, which enables visitors to shows visitors with wheelchairs the locations of view the intricate details of works, and 3D models, elevators and lifts so that they can easily get around After introducing the Audioguide, we have seen which enable vistors to view pieces from every angle. the museum. Visitors with visual impairments are able children showing screen images to their parents while

3D Models of Major Works An Interactive Map to Guide You

The Audioguide includes more than 700 commentaries, 3D models of major Housed in a huge building, the Louvre is home to an extensive art collection. works and 3D images of the inside of the museum. It can be di icult to see When visitors use the Audioguide, an interactive map of the building the back of some works because there are walls behind them, but with the appears on the screen so that they can view their current location. Visitors Audioguide, the visitor can use the HD zoom to study the f ine details of each can select specif ic exhibitions they want to see, or choose from a piece and rotate the 3D model on the screen to reveal the reverse side of the recommended tour at which point the appropriate route will be displayed exhibit. Features such as these help visitors to deepen their knowledge of on the screen so that they are able to make the best use of their viewing the works on display at the museum. time. In addition, the Audioguide shows wheelchair-accessible routes. 07 08 Feature 1 New Potential of Video Games

An Incredible way to Train Your Brain: Only a Game Makes it Possible

Rigorous training of the brain based on the latest neuroscience can be fun, if it is a game. Brain Age: Concentration Training, based on the work of Professor Ryuta Kawashima of the Institute of Development, Aging and Cancer of Tohoku University, can increase the potential of a player’s brain.

Benef its to Your Working Memory

Although there are personal di erences, using Brain Age: Concentration Training to train your I predicted that by increasing the capacity of a person’s training on a daily basis. Nevertheless, because Brain Age: working memory will improve your ability to working memory or, in other words, by increasing the Concentration Training is a game, it has many fun features get things done, exercise restraint, predict and Dr. Ryuta Kawashima amount of information that a person could retain at one that help them to keep going. make judgments, and will aid concentration. Professor time, the ability to multitask and implement memorized For example, because the result of an activity is recorded The expected outcome is a positive e ect on Tohoku University tasks would increase. Therefore, my theory was that after each session, players are able to see their progress and work, study, housework, sport and other improvement in working memory would lead to an overall feel a sense of achievement. Also, using StreetPass, players aspects of your daily life. Maximize Athletes’ Potential improvement in athletic ability. To apply this theory, I asked can compare their scores with others, which helps heighten the athletes to train their working memories by playing a motivation to remain competitive against family members The software development of Brain prototype of the software created by Nintendo. All of the and friends. Furthermore, the character that appears in Brain Age: Concentration Training began athletes’ results improved. Seeing this, I made a proposal to Age: Concentration Training, which is me (Professor when a professor at Sendai Nintendo to turn this technology into an actual game. This is Kawashima), was created carefully by the development sta University approached me to help what eventually became Brain Age: Concentration Training. to give the player a feeling of being trained one-on-one, so f igure out how to maximize the they feel like they have their own personal trainer. *1 Skeleton is a single-person sledding sport in which riders travel headf irst with potential of a skeleton*1 athlete. At their stomach on the sled. The course for the race is 1300 to 1500 meters long. *2 A training activity in which the player must memorize and write the the Olympics, skeleton athletes are not allowed to practice answer to a previous problem, while solving the next problem. “1-back” game to promote continual training can be regarded as one on the actual course for more than a few times before the requires players to provide the answer for the previously displayed type of social contribution. Continuing the training is easy: because it is a game problem, and “2-back” requires the player to provide the answer for the race. Therefore, by improving their “working memory,” I problem displayed two problems earlier. In addition, Brain Age: Concentration Training can use the thought they would be able to internalize the course before The training activities SpotPass feature to send players’ training data*3 to my lab. By the race, hence be more prepared and ultimately produce included in Brain Age: Players’ Contributions to Society analyzing the collected data, I am very hopeful that we will be better results. Concentration Training able to advance our research. I think that Brain Age: Working memory is a brain system in which a person retains require you to memorize Training your working Concentration Training contributes to society in two ways: by certain information, which can be manipulated and used, for a and process multiple memory contributes to bringing out the potential of the brain, and by o ering period of time. People need working memory in order to tasks simultaneously, as maximizing your training data to be used for the development of new communicate with others: in responding to other people in Concentration Calculations*2, and since the di iculty level potential in all aspects of technologies to benef it future generations. I hope to see more while listening to and comprehending what they are saying. In adjusts automatically according to performance, players are your daily life, including progress in increasing the potential of games in the future. situations such as sport, working memory is used to predict always required to perform at the upper limit of their mental work, study, housework *3 This excludes the training data of players in the North American region. what will happen next and make judgments accordingly. capacity. In order to improve, players must carry out this and sport. I believe that a system that uses the strengths of a

09 10 Feature 2 CSR Procurement With Production Partners

Value Chain Broadening

Production partners who share our way of thinking are necessary and to convey the reasoning behind the on-site On-Site Inspection Example inspections. In short, they are used as an opportunity to essential to Nintendo’s e ort to provide consumers with the Nintendo CSR Procurement Guidelines On-site inspection example provide the production partners with a deeper 1 Promote compliance and Check operational status of internal working guidelines highest quality products and bring smiles to their faces. understanding of Nintendo's way of thinking. They are also a respect for human rights Check labor unions and worker representation valuable opportunity for Nintendo to gain f irst-hand Check child labor protection guidelines and operational status Check wage structure and status of recognition knowledge of the conditions at the production sites. Check whether probation period rules for new workers are In recent years, reviewing systems for information being followed management has become an area of emphasis in these 2 Ensure occupational health Check whether required certif ied personnel are present and safety Check records of facility patrols by certif ied personnel on-site inspections. We ask our production partners to Check status of employee medical checkups enact strict information management practices to prevent Conf irm facility conditions the leak of unpublicized information specific to products 3 Practice of corporate ethics Non-use of illegally mined materials (e.g. conf lict minerals) and fair trade Conf irm implementation of audits for internal controls and to immediately improve any identif ied problem areas. 4 Environmental conversation Conf irm implementation of environmental management CSR Procurement Practices That can Spread Smiles Another focus of the on-site inspections is to check whether system In order to work with its production partners to make ever vulnerable workers, such as workers who may be pregnant or 5 Product safety assurances Conf irm implementation of quality management and quality guarantees system better products, Nintendo provides the Nintendo CSR considered minors, are being protected. There is a growing 6 Thoroughness of Conf irm implementation of document management Procurement Guidelines to all of its production partners and awareness about the importance of protecting these workers, information management policies and controls maintains a dialogue with them through on-site and while we are observing steady improvements in this area, Conf irm implementation of rules concerning use of computers inspections. Through such actions Nintendo strives for its we continue to maintain a dialogue with our production 7 Policies and controls for Conf irm presence of adequate f ire extinguishers and that emergency response f ire drills are being carried out production partners to understand and share Nintendo’s partners to ensure that continuous e orts are being made. planning Con rm visibility of evacuation routes way of thinking. Furthermore, Nintendo devotes time to educating production Hazardous material management These on-site inspections are used not just to point out areas partners on the non-use of conf lict minerals so they have a 8 Contributions to society Review status of company’s community support activities for improvement, but also to explain why improvements are deeper understanding of the issue.

Nintendo CSR Procurement Guidelines We have formulated the Nintendo CSR Procurement Guidelines, and we require all of our production partners to comply with these guidelines. The CSR Procurement Guidelines are based on international laws On-Site Inspection and guidelines regarding topics such Nintendo sends personnel to as human rights, business ethics and Business Status conduct on-site inspections of environmental protection. production partner facilities. We Survey review how the CSR Procurement Follow-Up To monitor the current situation Guidelines are being implemented, After the on-site inspection, a report with our production partners, directly inspect manufacturing is provided to the production Nintendo asks that they submit facilities and living areas, and partner that summarizes areas where a Business Status Survey. This review such documents as the production partner is performing survey is analyzed to evaluate overtime and paid-leave records well and where it needs to improve. each production partner’s and employment agreements. A follow-up survey is conducted to progress and compliance with see whether improvements have our CSR Procurement Guidelines. already been implemented or whether they are planned for implementation in the future.

11 12 Feature 2 CSR Procurement With Production Partners

In March 2013, legal representatives from Nintendo Co., Ltd. and Nintendo of America joined the on-site inspections. We discussed CSR related topics such as con ict minerals with our production partners.

Nintendo's Response to Conf lict Minerals Procedure for On-Site Inspections Results of On-Site Inspections in 2012 Nintendo has a clear policy banning the use of conf lict Moving forward, Nintendo is committed to working with Interview administrators and supervisors. FY2008 7 companies (including 5 new companies) minerals in any of our products. This can be found in the its production partners to formulate and implement the Inspect records of overtime work, holidays, and FY2009 14 companies (including 7 new companies) Nintendo CSR Procurement Guidelines. The Business Status appropriate measures to ensure that conf lict minerals are employment agreements. FY2010 13 companies (including 5 new companies) Survey is used to conf irm that all production partners are in not used in our products. Check the work site by touring the factory. FY2011 9 companies (including 2 new companies) compliance. Hold discussions about factory operations and manufacturing practices. FY2012 13 companies (including 7 new companies) In f iscal year 2012, Nintendo issued a questionnaire to its Check the work site atmosphere and worker morale. relevant production partners to determine whether they have policies and business practices in place to avoid the What We ask of Our use of conf lict minerals. This survey was given to the Production Partners Cases of Improvements Conf irmed Through On-Site Inspections in Fiscal Year 2012 companies among Nintendo's production partners who Do not use materials that have been handle materials that might possibly contain tin, tantalum, mined illegally for the manufacture of Case Case Case tungsten or gold. your products. Also, make an eort to 1 2 3 In addition, Nintendo conducts on-site inspections with understand and investigate the mined resources relating to your raw materials. each production partner to discuss the issue of conf lict An example of illegally mined We asked a manager to implement a We asked a production partner to Disaster prevention is an important minerals with both supervisors and workers on the materials is so-called conf lict better way of distinguishing working share its approach to CSR with its objective of the on-site inspections. manufacturing f loor. minerals. If you determine that illegal minors. In response, employee ID cards subcontractor. As a follow-up, we We asked a production partner to raw materials are being used, take were modif ied with markings that visited the subcontractor, and conf irmed improve the placement and display of appropriate measures such as distinguish adults from minor workers. that the subcontractor understood f ire extinguishers so they would be switching to the use of alternative the CSR approach and had made easier to f ind. In response, the f ire materials. improvements to its work environment extinguishers were repositioned based Excerpt from the Nintendo CSR Procurement Guidelines and healthcare facility. on the workf low, with signage that better conveyed their locations.

Promote CSR Throughout Whole Supply Chain Share Company CSR Policy with Suppliers

We, as the ROHM Group, convey to our employees our CSR policy, which is based on the Based on our corporate philosophy, we promote fair trade with our suppliers in Japan, China company’s objectives and corporate principles, and focus on providing the information and the ASEAN region. Through face-to-face dialogue, we share our CSR policy with our necessary to spread our policy to our whole supply chain. The on-site inspections, carried out suppliers and continually improve the work environment and product quality. by Nintendo and other business partners, have helped our employees understand the We request that our suppliers not use conf lict minerals in their products, and we periodically importance of CSR and have had a positive inf luence on improving the work environment. conf irm that there are no conf lict minerals in the products we supply to our customers. We Recently, we have been actively working on conf irming the origin of materials that we use actively work on CSR issues, including the conf lict minerals issue, with our suppliers. based on our policy of non-use of conf lict minerals. We follow EICC’s (Electronic Industry Yasuhiro Amemiya Tatsuji Fujiwara Citizenship Coalition) code of conduct, and cooperate with our industrial organization (JEITA) Director & President General Manager ROHM Electronics Dalian Co., Ltd. and business partners in order to take e ective steps towards the issue. Electronic Device Department Daimaru Kogyo, Ltd.

13 14 Everyone Nintendo Touches

Society currently faces many challenges. In light of these challenges, we consider what we can do to put smiles on the faces of everyone Nintendo touches. We continue to assess our role and steadily push forward with our endeavors.

tendo’s Activit Nin ies Nintendo’s top priority is ensuring that each and every one of One of Nintendo’s goals is to put smiles on the faces of children today and in the future. To ensure a better environment for our consumers can fully enjoy our products. To achieve this, we future generations, we are committed to maximizing listen closely to our consumers, learn from what they tell us and Consumers Environment environmental protection in our product design processes and then commit ourselves to creating the highest-quality products. in our business activities around the world.

Innovation CO Reduction P.17 Easy-to-Follow Video Tutorials Explain Hardware Features 2 P.18 Green Team Initiatives

Web Cooperating to Make the Internet a Better Place for Kids Web Recycling Event Web Increasing Cyber-Safety Awareness Web Promoting Resource Conservation Product Safety Resource Web Eliminating Inappropriate Content in Consumer Web Reduce Environmental Impact by Download Sales Communication Features Environment Conservation A airs Web Green Logistics Web Making Things Easier to Understand, Easier to Use Web Take Back Program Web Health & Safety Information Web Certif ied as Leading Company for Waste Reduction

Human Resource Chemical Development Substance Control Labor Challenges Facing Human Nintendo is committed to creating and maintaining an Practices Rights environment where all employees can show and Society Nintendo is continually working to build better develop their strengths while realizing their maximum Employees Business relationships with our business partners. potential. Partners

P.17 Healthy Habits Program Diversity CSR P.13 Promote CSR With Whole Supply Chain (Production Partner’s Comments) Procurement Web Safety Audit Program to Ensure Safe Work P.14 Share Company CSR Policy With Suppliers (Production Partner’s Comments) Environment Community Fair Business Web Improving the Work Environment Practices P.18 E-learning Site for Retailers Web Work Reintegration Management Web Co-Development of Low-Latency Image Processing LSI (Development Partner’s Comments) Work Safety Web Retail Support Program Communication

Nintendo strives to maximize its corporate value and Nintendo is committed to being a responsible corporate build positive, satisfying and trusting relationships with citizen that is recognized for its unique contributions to Contributions Compliance our investors and shareholders through returns on prof it, the community. Community Shareholders/ and the timely and appropriate disclosure of important Investors information to create long-term partnerships.

P.17 Art Teaching Program Collaboration With a Museum P.18 Act Globally to Protect Company Value Web Bringing out Children’s Artistic Talents Web Incident Management Team Web Educational Typing Project for Children Web Information Disclosure Web Supporting Young Game Developers Web Food Lifeline Web Contribution of a Nintendo Character Web Continuous Support for the Starlight Children’s Foundation

15 16 Global CSR Highlights

To put smiles on the faces of everyone Nintendo touches, we are undertaking many CSR activities worldwide. Here are a few examples of what Nintendo is doing. For an overall picture of our CSR e orts or Environment Nintendo of America Inc. to learn more about these e orts, visit the Nintendo Co., Ltd. website. Green Team Initiatives

Throughout the year, Nintendo of America’s Green Team organizes various activities that aim to raise environmental awareness for employees and lessen environmental Consumers Nintendo of Europe GmbH (Germany) impacts from our facilities and operations. Easy-to-Follow Video Tutorials Explain Hardware Features Beginning in February 2012, the team introduced a Paper Reduction Initiative which is comprised of three stages: (1) Educating employees about the impact of paper materials and the options to reduce or eliminate them; (2) Switching shared printers to automatically We believe that it is important to provide straightforward explanations of various print double-sided and (3) Working with departments with high print volumes to review hardware features and functions so that all consumers can fully enjoy our products. their needs and print more e ectively through the use of high-e iciency printers. Nintendo of Europe has been creating tutorial videos which show users how to set In addition, in November, employees joined together to volunteer to help plant trees Green Team members at Nintendo of America’s headquarters up functions, such as Parental Controls, for all hardware products since the launch of at the University of Washington Bothell Wetlands. The purpose of the project was to Nintendo 3DS. These videos are o ered in ten languages on the website. restore wetlands around North Creek by removing invasive plants and replanting native trees to conserve the salmon-bearing habitat and enhance the overall landscape. This event is part of the Mountains to Sound Greenway Trust’s overall goal to plant over 20,000 native trees and shrubs this season in several natural areas.

Video on how to use Parental Controls

Employees Nintendo Australia Pty. Ltd. Business Partners Nintendo of America Inc. Healthy Habits Program E-learning Site for Retailers

Nintendo Australia applied for and received an Australian Government grant that To ensure that as many consumers enjoy our products as possible, it is essential that helped fund the Healthy Habits program. The grant not only provided Nintendo Australia our retailers are well educated about Nintendo products. with funds to run the program but also provided employees with professional training Nintendo of America developed an e-learning resource that enables retailers and and useful materials. their employees to stay informed of current and new Nintendo products. The secure At Nintendo Australia, the program consisted of twelve types of activities including website provides retailers with access to specif ic information in a timely, e icient and local f itness events, a stress management workshop and providing useful information on resourceful manner. In 2012, Nintendo of America updated and customized the how to quit smoking. In the Pedometer Challenge, teams of four employees competed to e-learning site based on inputs from its retailers. see which team took the highest number of steps at work over an eight-week period, and Nintendo of America’s e orts to e ectively and e iciently convey product and feature

in the Boot Camp, employees received a 10-week program of workouts from a registered Employees who participated in the walking event information through this site continues to deepen communication with retailers and, Retailer e-learning site personal trainer. Both initiatives were very popular among employees. ultimately, consumers.

Community Nintendo Ibérica, S.A. Shareholders/Investors Nintendo Art Teaching Program Collaboration With a Museum Act Globally to Protect Company Value

Nintendo Ibérica (Spain branch) and EducaThyssen, the education department of It is important for a company to minimize adverse e ects on its business by the Thyssen-Bornemisza Museum, developed a program that seeks to create a new forecasting potential risks. educational model utilizing new technologies in school for art classes. As one of our e orts to manage legal risk, we hold global meetings where core EducaThyssen and participating teachers designed a series of activities, which use personnel at our major group companies gather twice each year and share the Nintendo 3DS XL system and the New Art Academy software, for the teachers to information about compliance, legal and regulatory revisions and potential legal use in their classrooms. The program was a success, and the f indings from the risks. current program will be ref lected in future programs. The results from these meetings are incorporated into each company’s employee All of the participants’ works and tutorials were placed on the project’s website for education, and risk management and compliance promotion e orts, thus

public viewing. Learning drawing techniques on New Art Academy preventing the occurrence of problems. Legal risk discussion

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