Redefining Digital Marketing in China

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Redefining Digital Marketing in China Somewhat effective Moon stages are illustrative of Effective their influence and are not reflective of their Very Effective financials In the US… …In China Ecommerce Portal and video Our media ecosystem consists of China’s most Media Ecosystem popular digital media outlets Powered by Mobile news feed Alibaba Big Data Social media and search Everyday, consumers spend quality time engaging with our media Ecommerce Info & Search Taobao/Tmall UC / Shenma 60% 31% Our media ecosystem covers the vast majority of Chinese internet users Social Media Video Sina Weibo Youku Tudou 1. Chinese internet users data source: CNNIC report as of December 2015 2. Taobao/Tmall – Annual acve buyers December 2015 per company ﬁling 3. Weibo – Monthly acve users December 2015 per Weibo ﬁling 34% 80% 4. YouKu Todou – per YouKu Tudou esAmate 5. UC Headline penetraAon data is according to iiMedia Research Location Search & Logistics Payment & Credit Our vast repository of big data… Social Ecommerce Interest Unified ID … is of unparalleled volume and quality Volume Variety Multi-Screen Value 500 million+ real demographic info Top 500 media partners 500 million+ Cross-device ID 8000+ purchase intentions and location-based attributes Users with similar attributes Users as current Greatly improves effectiveness: associating customers with similar • Data application case study brand category Expand audience size by 90% Using machine learning to help a popular snacks brand look for users • Increase click-thru-rates by 120% who are more likely to be interested in their products • Increase ROI by 135% Users liking Users buying similar brands similar items Active marketer base Spending per marketer +19% +25% +11% Over 1 million +13% Ever-growing client base clients to date and spending FY2014 FY2015 FY2016 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 FY2014 FY2015 FY2016 SHARING Our Marketing Solutions STIMULATE User Behavior Cycle PURCHASE DESIRE SALES Share to Earn P4P Taobaoke Smart Diamond EVENT PROMOTION BROADCASTING Event Promotion Store Promotion Screen Takeover BRAND AWARENESS BRANDING Spotlight Store Super Brand Day P4P paid search: Let buyers find you easily Allows sellers to bid for keywords, charging the sellers only when consumers click on their ads. Smart Diamond (display marketing): Let consumers know who you are Fixed price or CPM Real-time-bidding, suitable for brand awareness campaigns Share Store In process Finish Mission Earn Money Share to Earn: Help users monetize social Before Reviews Shopping traffic on mobile After Allows users to earn money when they share a store to their social circle using their Shopping Taobao app Spotlight Store / Brand Zone: Draw millions of eyeballs Prime location for brand exposure with innovative display format including text, picture and video, to enhance brand awareness and improve customer experience Super Brand Day: Spreading big brand news Splash screen interstitial Grab the attention of users from the get-go Search and newsfeed marketing Provide information relevant to the intent of the users Weitao Social media platform For merchants to engage and interact with consumers Thank You.

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