God Speed – NASCAR a Theological Analysis By: Michael Fotta
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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
Nascar This Week 8 - the Derrick
NASCAR THIS WEEK 8 - THE DERRICK. / The News-Herald Wednesday, March 11, 2020 SPEED FREAKS QUESTIONS & ATTITUDE A few questions we Compelling questions ... and had to ask ourselves ATLANTA maybe a few actual answers That’s 25 career Cup wins What’s with Jimmie Johnson’s for Joey Logano. Where will THREE THINGS TO WATCH IndyCar flirtation? he land at career’s end? GODSPEAK: Joey is about He’ll join the McLaren IndyCar team halfway there. I think he for an April 6 test at the beautiful will be in the low 50s when Barber road course in Birmingham, he gets to his early 40s. Alabama. After that … well, it might KEN’S CALL: I’ll say another depend on the lap times. You’d like 25-30, landing him along- to think Jimmie wouldn’t tempt fate side Ned Jarrett, Junior by spending any of his “retirement” Johnson, Rusty Wallace years on the ultra-fast Indy ovals, and a few others. but some road-course events obvi- ously have his interest. Kyle Busch has 56 Cup wins, Jimmie Johnson What’s the point? has 83. Does Kyle catch Jimmie? Former F1 champ Fernando Alonso GODSPEAK: Kyle averages was first to talk about spreading his 3.5 wins a year. If he retires wings in wide fashion, and has done at 42, that’s 28 more wins, so over the past few years — he even which would put him one ran the recent Dakar Rally. Fernando ahead of Jimmie when he’s and Jimmie have become friends. all done. Jimmie’s persona never matched KEN’S CALL: Kyle is 34 the other two men with seven Cup with a lot of time left. -
Teen Stabbing Questions Still Unanswered What Motivated 14-Year-Old Boy to Attack Family?
Save $86.25 with coupons in today’s paper Penn State holds The Kirby at 30 off late Honoring the Center’s charge rich history and its to beat Temple impact on the region SPORTS • 1C SPECIAL SECTION Sunday, September 18, 2016 BREAKING NEWS AT TIMESLEADER.COM '365/=[+<</M /88=C6@+83+sǍL Teen stabbing questions still unanswered What motivated 14-year-old boy to attack family? By Bill O’Boyle Sinoracki in the chest, causing Sinoracki’s wife, Bobbi Jo, 36, ,9,9C6/Ľ>37/=6/+./<L-97 his death. and the couple’s 17-year-old Investigators say Hocken- daughter. KINGSTON TWP. — Specu- berry, 14, of 145 S. Lehigh A preliminary hearing lation has been rampant since St. — located adjacent to the for Hockenberry, originally last Sunday when a 14-year-old Sinoracki home — entered 7 scheduled for Sept. 22, has boy entered his neighbors’ Orchard St. and stabbed three been continued at the request house in the middle of the day members of the Sinoracki fam- of his attorney, Frank Nocito. and stabbed three people, kill- According to the office of ing one. ily. Hockenberry is charged Magisterial District Justice Everyone connected to the James Tupper and Kingston case and the general public with homicide, aggravated assault, simple assault, reck- Township Police Chief Michael have been wondering what Moravec, the hearing will be lessly endangering another Photo courtesy of GoFundMe could have motivated the held at 9:30 a.m. Nov. 7 at person and burglary in connec- In this photo taken from the GoFundMe account page set up for the Sinoracki accused, Zachary Hocken- Tupper’s office, 11 Carverton family, David Sinoracki is shown with his wife, Bobbi Jo, and their three children, berry, to walk into a home on tion with the death of David Megan 17; Madison, 14; and David Jr., 11. -
Table of Contents
TABLE OF CONTENTS MEDIA INFORMATION 1 FOX NASCAR PRODUCTION STAFF 2 DAYTONA 500 PRODUCTION ELEMENTS 3-4 DAYTONA 500 AUDIENCE FACTS 5-6 DAYTONA 500 AUDIENCE HISTORY 7-8 DAYTONA SPEEDWEEKS ON FOX PROGRAMMING SCHEDULE 9-12 JEFF GORDON’S DAYTONA 500 KICKOFF CELEBRATION ON FOX 13 FOX DEPORTES 14 FOX DIGITAL 15-17 FOX SPORTS SUPPORTS 18 FOX NASCAR HISTORY & TIMELINE 19-21 MOTOR SPORTS ON FOX 22-24 BROADCASTER & EXECUTIVE BIOS 25-48 MEDIA INFORMATION The FOX NASCAR Daytona 500 press kit has been prepared by the FOX Sports Communications Department to assist you with your coverage of this year’s “Great American Race” on Sunday, Feb. 21 (1:00 PM ET) on FOX and will be updated continuously on our press site: www.foxsports.com/presspass. The FOX Sports Communications staff is available to provide further information and facilitate interview requests. Updated FOX NASCAR photography, featuring new FOX NASCAR analyst and four-time NASCAR champion Jeff Gordon, along with other FOX on-air personalities, can be downloaded via the aforementioned FOX Sports press pass website. If you need assistance with photography, contact Ileana Peña at 212/556-2588 or [email protected]. The 59th running of the Daytona 500 and all ancillary programming leading up to the race is available digitally via the FOX Sports GO app and online at www.FOXSportsGO.com. FOX SPORTS ON-SITE COMMUNICATIONS STAFF Chris Hannan EVP, Communications & Cell: 310/871-6324; Integration [email protected] Lou D’Ermilio SVP, Media Relations Cell: 917/601-6898; [email protected] Erik Arneson VP, Media Relations Cell: 704/458-7926; [email protected] Megan Englehart Publicist, Media Relations Cell: 336/425-4762 [email protected] Eddie Motl Manager, Media Relations Cell: 845/313-5802 [email protected] Claudia Martinez Director, FOX Deportes Media Cell: 818/421-2994; Relations claudia.martinez@foxcom 2016 DAYTONA 500 MEDIA CONFERENCE CALL & REPLAY FOX Sports is conducting a media event and simultaneous conference call from the Daytona International Speedway Infield Media Center on Thursday, Feb. -
50 Years of NASCAR Captures All That Has Made Bill France’S Dream Into a Firm, Big-Money Reality
< mill NASCAR OF NASCAR ■ TP'S FAST, ITS FURIOUS, IT'S SPINE- I tingling, jump-out-of-youn-seat action, a sport created by a fan for the fans, it’s all part of the American dream. Conceived in a hotel room in Daytona, Florida, in 1948, NASCAR is now America’s fastest-growing sport and is fast becoming one of America’s most-watched sports. As crowds flock to see state-of-the-art, 700-horsepower cars powering their way around high-banked ovals, outmaneuvering, outpacing and outthinking each other, NASCAR has passed the half-century mark. 50 Years of NASCAR captures all that has made Bill France’s dream into a firm, big-money reality. It traces the history and the development of the sport through the faces behind the scene who have made the sport such a success and the personalities behind the helmets—the stars that the crowds flock to see. There is also a comprehensive statistics section featuring the results of the Winston Cup series and the all-time leaders in NASCAR’S driving history plus a chronology capturing the highlights of the sport. Packed throughout with dramatic color illustrations, each page is an action-packed celebration of all that has made the sport what it is today. Whether you are a die-hard fan or just an armchair follower of the sport, 50 Years of NASCAR is a must-have addition to the bookshelf of anyone with an interest in the sport. $29.95 USA/ $44.95 CAN THIS IS A CARLTON BOOK ISBN 1 85868 874 4 Copyright © Carlton Books Limited 1998 Project Editor: Chris Hawkes First published 1998 Project Art Editor: Zoe Maggs Reprinted with corrections 1999, 2000 Picture Research: Catherine Costelloe 10 9876 5 4321 Production: Sarah Corteel Design: Graham Curd, Steve Wilson All rights reserved. -
2021 Enascar MEDIA GUIDE
eNASCAR COCA-COLA iRACING SERIES 2021 MEDIA GUIDE eNASCAR COCA-COLA iRACING SERIES 1 eNASCAR COCA-COLA iRACING SERIES TABLE OF CONTENTS SECTION PAGE Introduction . 3 2021 Schedule . 4 2021 Free Agency Recap . 5 2021 Driver Roster . 6 2021 Spotter Guide . 7 Driver Profiles . 12 2020 Race Results . 32 Historical Series Standings . 52 All-Time Race Winners . 63 Contact Information . 64 eNASCAR COCA-COLA iRACING SERIES 2 eNASCAR COCA-COLA iRACING SERIES INTRODUCTION The eNASCAR Coca-Cola iRacing Series will return purse, and a new playoff format, and we can’t wait to for its 12th season with an increased championship get the season started at Daytona!” purse, new teams and an elevated playoff format to conclude an 18-race schedule. The 2020 eNASCAR Coca-Cola iRacing Series season went down to the wire, with Nick Ottinger “After more than a decade of iRacing competition, claiming the series’ first $100,000 championship the 2021 season is poised to further position the in William Byron eSports’ first year in the series. eNASCAR Coca-Cola iRacing Series as one of the Ottinger and nearly 30 other drivers return from most immersive and competitive gaming leagues,” last season. An already marquee group of returning said Tim Clark, senior vice president and chief teams welcomes the virtual debut of 23XI, the new digital officer, NASCAR. “Last year was monumental NASCAR Cup Series team owned by Michael Jordan for esports, and we’re committed to elevating and Denny Hamlin; McLaren Shadow, the official NASCAR’s presence in the space, delivering more esports team of McLaren F1; Elliott Sadler Esports, entertainment for fans and connecting the sport owned by former NASCAR Cup Series veteran with new audiences.” Elliott Sadler; and professional esports teams Spacestation Gaming and XSET. -
A Comparative Look at Antitrust Law and NASCAR's Charter System, 28 Marq
Marquette Sports Law Review Volume 28 Article 8 Issue 1 Fall Not Everyone Qualifies: A ompC arative Look at Antitrust Law and NASCAR's Charter System Tyler M. Helsel Follow this and additional works at: http://scholarship.law.marquette.edu/sportslaw Part of the Antitrust and Trade Regulation Commons, and the Entertainment, Arts, and Sports Law Commons Repository Citation Tyler M. Helsel, Not Everyone Qualifies: A Comparative Look at Antitrust Law and NASCAR's Charter System, 28 Marq. Sports L. Rev. 235 (2017) Available at: http://scholarship.law.marquette.edu/sportslaw/vol28/iss1/8 This Article is brought to you for free and open access by the Journals at Marquette Law Scholarly Commons. For more information, please contact [email protected]. HELSEL 28.1 FINAL.DOCX (DO NOT DELETE) 12/18/17 3:30 PM NOT EVERYONE QUALIFIES: A COMPARATIVE LOOK AT ANTITRUST LAW AND NASCAR’S CHARTER SYSTEM TYLER M. HELSEL* I. INTRODUCTION The National Association of Stock Car Auto Racing (NASCAR) has become the largest and most influential motor sports league in the world. Multi-million-dollar contracts for drivers, sponsors, and equipment make an investment into a team a huge financial risk. As a result, many teams are not created or created fairly. Most recently, Michael Waltrip Racing (MWR), which had committed sponsors and employees, was forced to shut down due to the economic costs of running a team.1 In response to this, teams formed the Race Team Alliance (RTA), a non-union association of team owners with a goal of getting more equity in individual teams.2 The RTA, in conjunction with NASCAR, formed a chartering system. -
NASCAR Racing 2
07 UtilNas2Ang 19/02/99 14:09 Page 1 SIERRA® SPORTS/SIM 07 UtilNas2Ang 19/02/99 14:09 Page 2 Table Of Contents Menus: Pointing, Clicking And Having Fun ................................. 3 Configuring Your Joystick/Wheel ............................................ 3 Quick Start Guide: A Lap Around Michigan ........................... 3 Main Menu Features ................................................................ 6 The Race Weekend Menu ...................................................... 10 Cockpit Controls .................................................................... 14 Meet Your Spotter .................................................................. 18 Using The In-Car Radio ......................................................... 21 Arcade Driving Views ............................................................ 27 Following The Pace Car ......................................................... 28 Restarting A Session .............................................................. 28 Instant Replays ....................................................................... 29 Competing In A Championship Season ................................. 34 Multiplayer Racing ................................................................. 36 Driver Info/Making Entry Lists ............................................. 38 Adjusting Graphic Details ...................................................... 40 The NASCAR® Racing 2 Paint Shop ............................................ 43 Painting your Stock Car ........................................................ -
The Growth of the Nascar Industry in Charlotte, North Carolina, 1949-2000
CITY OF RACERS: THE GROWTH OF THE NASCAR INDUSTRY IN CHARLOTTE, NORTH CAROLINA, 1949-2000 by Bryan Paul Gable A thesis submitted to the faculty of The University of North Carolina at Charlotte in partial fulfillment of the requirements for the degree of Master of Arts in History Charlotte 2018 Approved by: ______________________________ Dr. Mark Wilson ______________________________ Dr. Aaron Shapiro ______________________________ Dr. Ritika Prasad ii ©2018 Bryan Paul Gable ALL RIGHTS RESERVED iii ABSTRACT BRYAN PAUL GABLE. City of Racers: The Growth of the NASCAR Industry in Charlotte, North Carolina, 1949-2000. (Under the direction of Dr. Mark Wilson) This study explores the development of the NASCAR industry in the city of Charlotte and its surrounding region through the second half of the twentieth century. I argue that NASCAR and Charlotte were seeking the same goals in the late twentieth century: greater national prominence and a strong relationship with corporate America. As a result, NASCAR found a technological and cultural home in Charlotte by proving its worth as a desirable and highly profitable industry. I explain how Charlotte Motor Speedway emerged from bankruptcy and became an exemplary venue for NASCAR by solidifying its reputation as the showplace of NASCAR. I also describe the culture of specialization that the Holman-Moody race team fostered in Charlotte. Later generations of Charlotte NASCAR teams would continue to embrace innovative methods for managing a race team. Finally, I discuss Charlotte’s importance as a growing urban center of the Piedmont and NASCAR’s contributions to building Charlotte’s regional identity. iv DEDICATION For my grandfather, who taught me that academic excellence is its own reward. -
Legends of Racing Championship Series
The Old School Racing Champion’s Tour For any new technology there is always controversy and there always is some fear associated with it. Sometimes I think that's just the price of BEING FIRST. “A. G. Bell” Old School Racing… With a New Twist Old School Racing Champion’s Tour is a new racing series involving retired NASCAR and other racing series champion drivers competing in a 10 regular season races and two championship races. The Natural Gas Vehicle: • The Natural Gas Vehicle will be a fully adjustable complete race vehicle, meeting the current safety standards approved by an outside third party. The vehicles will be equally prepared,NOW…. maintained, transported and provided to the drivers by OSRCT. The body style has yet to be determined. THE TWIST! Racing Background Norman Weaver – Racing Family – 35+ year Team Owner/Driver/Coach – 1999 ARCA Racing Career began • ARCA Partner – NGV Conversion Specialist Gene Weaver – 15+ year Owner/Team Manager/Spotter – Spotter – 2007 ARCA Daytona International Speedway – 2007 Daytona: The interview that changed everything Thanks D.W. Darrell Waltrip………. “I wish I could still be out there rubbing fenders with these guys!” Driver Eligibility • Eligibility for Drivers to Compete – Previous NASCAR® (Cup, Nationwide, CTS) race winners. – Previous CART, INDY Car, ARCA Series Champions – Previous INDY 500 winners – Other (i.e. Sponsor’s Exemption, OSR invitation) – Drivers can not currently be a full-time participant in any racing series – 15-20 drivers per race The Beginning of Old School Racing • Competitiveness Is Bread Within And Remains For Life – OSR is the after life for former Champion Drivers! – Similar to other sports with a series for retired players – The drive to compete is still there for these retired champions • OSR has 35+ NASCAR stars contracted to compete. -
NASCAR Race Results 1966 Daytona 500 Qualifier 2 at Daytona International Speedway
NASCAR Race Results 1966 Daytona 500 Qualifier 2 at Daytona International Speedway Fin St # Driver Make Sponsor Pts Laps Led Status Money 1 6 3 Earl Balmer Dodge Ray Fox 0 40 1 Running 1,000 2 4 5 Jim Hurtubise Plymout Norm Nelson 0 40 13 Running 600 6 h 3 1 2 Dick Ford East Tennessee Motor 0 40 21 Running 400 9 Hutcherson Co. 4 2 1 LeeRoy Dodge Jon Thorne 0 40 0 Running 300 2 Yarbrough 5 5 1 Ned Jarrett Ford Bondy Long 0 40 0 Running 500 1 6 10 6 David Pearson Dodge Cotton Owens 0 40 0 Running 250 7 8 2 Bobby Isaac Ford Junior Johnson 0 40 0 Running 225 6 8 11 1 Jim Paschal Plymout Friedkin Enterprises 0 40 0 Running 200 4 h 9 14 4 G.C. Spencer Plymout G.C. Spencer 0 39 0 Running 150 9 h 10 15 7 Frank Warren Chevrol Harold Rhodes 0 39 0 Running 150 9 et 11 9 4 A.J. Foyt Ford Junior Johnson 0 38 0 Running 150 7 12 16 3 H.B. Bailey Pontiac H.B. Bailey 0 38 0 Running 125 6 13 18 6 Elmo Langley Chevrol Elmo Langley / Henry 0 38 0 Running 125 4 et Woodfield 14 23 3 Wendell Scott Ford Wendell Scott 0 38 0 Running 100 4 15 22 7 Bill Champion Ford Bill Champion 0 38 0 Running 100 2 16 33 8 Neil Castles Oldsmo Buck Baker 0 38 0 Running 100 7 bile 17 27 5 Paul Connors Ford Lyle Stelter 0 38 0 Running 100 5 18 19 0 John Sears Ford L.G. -
Race Results
Race Results 1 Table of Contents NASCAR Sprint Cup Series ................................................. 4 NASCAR Nationwide Series ............................................. 36 NASCAR Camping World Truck Series ............................. 60 NASCAR Camping World Series East ............................... 76 NASCAR Whelen Modified Tour ..................................... 130 NASCAR Sportsman Division ......................................... 182 2 3 NASCAR Sprint Cup Series 4 SYLVANIA 300 NASCAR Sprint Cup Series 9/20/2009 Purse: $5,423,189 Fn St # Driver Hometown Team Laps Led Money Status 1 14 5 Mark Martin Batesville, Ark. CARQUEST / Kellogg's Chevrolet 300 68 $232,750 Running 2 4 11 Denny Hamlin Chesterfield, Va. FedEx Freight Toyota 300 22 $179,275 Running 3 1 42 Juan Pablo Montoya Bogota, Colombia Target Chevrolet 300 105 $195,998 Running 4 16 48 Jimmie Johnson El Cajon, Calif. Lowe's Chevrolet 300 14 $168,526 Running 5 9 18 Kyle Busch Las Vegas, Nev. M&Ms Toyota 300 $149,523 Running 6 3 2 Kurt Busch Las Vegas, Nev. Miller Lite Dodge 300 33 $114,750 Running 7 18 39 Ryan Newman South Bend, Ind. U.S. Army Chevrolet 300 1 $131,679 Running 8 35 19 Elliott Sadler Emporia, Va. Stanley Tools Dodge 300 $103,500 Running 9 22 16 Greg Biffle Vancouver, Wash. 3M/SCOTCH Ford 300 $104,300 Running 10 17 33 Clint Bowyer Emporia, Kan. Cheerios/Hamburger Helper Chevrolet 300 $96,700 Running 11 26 83 Brian Vickers Thomasville, N.C. Red Bull Toyota 300 $113,723 Running 12 13 00 David Reutimann Zephyrhills, Fla. Aaron's Dream Machine Toyota 300 $110,973 Running 13 19 07 Casey Mears Bakersfield, Calif. Jack Daniel's Chevrolet 300 $97,950 Running 14 2 14 Tony Stewart Columbus, Ind.