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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Teen Stabbing Questions Still Unanswered What Motivated 14-Year-Old Boy to Attack Family?
Save $86.25 with coupons in today’s paper Penn State holds The Kirby at 30 off late Honoring the Center’s charge rich history and its to beat Temple impact on the region SPORTS • 1C SPECIAL SECTION Sunday, September 18, 2016 BREAKING NEWS AT TIMESLEADER.COM '365/=[+<</M /88=C6@+83+sǍL Teen stabbing questions still unanswered What motivated 14-year-old boy to attack family? By Bill O’Boyle Sinoracki in the chest, causing Sinoracki’s wife, Bobbi Jo, 36, ,9,9C6/Ľ>37/=6/+./<L-97 his death. and the couple’s 17-year-old Investigators say Hocken- daughter. KINGSTON TWP. — Specu- berry, 14, of 145 S. Lehigh A preliminary hearing lation has been rampant since St. — located adjacent to the for Hockenberry, originally last Sunday when a 14-year-old Sinoracki home — entered 7 scheduled for Sept. 22, has boy entered his neighbors’ Orchard St. and stabbed three been continued at the request house in the middle of the day members of the Sinoracki fam- of his attorney, Frank Nocito. and stabbed three people, kill- According to the office of ing one. ily. Hockenberry is charged Magisterial District Justice Everyone connected to the James Tupper and Kingston case and the general public with homicide, aggravated assault, simple assault, reck- Township Police Chief Michael have been wondering what Moravec, the hearing will be lessly endangering another Photo courtesy of GoFundMe could have motivated the held at 9:30 a.m. Nov. 7 at person and burglary in connec- In this photo taken from the GoFundMe account page set up for the Sinoracki accused, Zachary Hocken- Tupper’s office, 11 Carverton family, David Sinoracki is shown with his wife, Bobbi Jo, and their three children, berry, to walk into a home on tion with the death of David Megan 17; Madison, 14; and David Jr., 11. -
Daniel Suarez
DANIEL SUÁREZ Toyota Certified Used Vehicles Team Report Round 2 of 36 – Pennzoil 400 – Las Vegas Car No.: 96 – Toyota Certified Used Vehicles Camry PR Contact: Laz Denes, True Speed Communication (704) 875-3388 ext. 806 or [email protected]) Primary Team Members: Driver: Daniel Suárez Crew Chief: Dave Winston Hometown: Monterrey, Mexico Hometown: Miami, Florida Car Chief: Mark Hillman Engine Builder: Toyota Racing Development Hometown: Lockport, New York Headquarters: Costa Mesa, California Engine Specialist: Kirk Butterfield Spotter: Steve Barkdoll Hometown: Carrollton, Ohio Hometown: Garrison, Iowa Over-The-Wall Crew Members: Gas Man: Cory White Front Tire Changer: Jason Charles Hometown: Vinson, Iowa Hometown: Rochester, New York Jackman: Joel Bouagnon Rear Tire Changer: Brandon Traino Hometown: St. Charles, Illinois Hometown: Cherry Hill, New Jersey Windshield: Mark Hillman Tire Carrier: Mason Harris Hometown: Lockport, New York Hometown: Fort Oglethorpe, Georgia Road Crew Members: Truck Driver: Gary “Turtle” Clem Tire Specialist: Liz Prestella Hometown: Eaton, Ohio Hometown: South Lake Tahoe, California Shock Specialist: David Stillman Mechanic: Cory White Hometown: Appleton, Wisconsin Hometowns: Vinson, Iowa Mechanic: Evan Snider Mechanic: Glenn “Cheeseburger” Hilchey Hometown: Scottdale, Pennsylvania Hometown: Bennington, Vermont Pennzoil 400 Notes of Interest: After piloting the No. 19 NASCAR Cup Series Toyota for Joe Gibbs Racing in 2017 and 2018, then the No. 41 Cup Series entry for Stewart-Haas Racing in 2019, Suárez has joined the single-car No. 96 Toyota Camry effort for Gaunt Brothers Racing (GBR) for the full 2020 season. Suárez will be attempting to make his 109th career NASCAR Cup Series start in Sunday’s Pennzoil 400 on the 1.5-mile Las Vegas Motor Speedway oval. -
70 SEC. FRI 2/1 NHOF NASCAR Hall of Fame 2
REVISED: 03/27/19 2019 COMBINED SERIES BROADCAST SCHEDULE *ALL TIMES ARE EASTERN DAY DATE KEY TRACK LOCATION EVENT START HRS :70 SEC. FRI 2/1 NHOF NASCAR Hall of Fame 2019 NASCAR Hall of Fame Induction Ceremony 8:00 PM 2:30 14 SUN 2/10 PQ Daytona Int'l Speedway Daytona 500 Qualifying presented by Kroger 12:00 PM 1:15 7 SUN 2/10 MENCS Daytona Int'l Speedway Advance Auto Parts Clash 2:00 PM 2:45 17 MON 2/11 SP Daytona Int'l Speedway 50 Years of the 500 on MRN 7:00 PM 1:00 5 WED 2/13 NLSE Daytona Int'l Speedway NASCAR Live Special Edition 7:00 PM 1:00 5 THU 2/14 MENCS Daytona Int'l Speedway Gander RV Duel at Daytona 6:00 PM 3:45 23 FRI 2/15 NGOTS Daytona Int'l Speedway NextEra Energy Resources 250 7:00 PM 2:30 16 SAT 2/16 NXS Daytona Int'l Speedway NASCAR Racing Experience 300 2:00 PM 3:00 19 SUN 2/17 MENCS Daytona Int'l Speedway Daytona 500 1:30 PM 5:00 32 SAT 2/23 NGOTS Atlanta Motor Speedway Ultimate Tailgating 200 4:00 PM 2:15 13 FRI 3/1 NGOTS Las Vegas Motor Speedway Strat 200 8:30 PM 2:15 14 FRI 3/8 PQ ISM Raceway Pole Qualifying 6:00 PM 1:00 6 SAT 3/9 NXS ISM Raceway iK9 Service Dog 200 3:30 PM 2:45 17 SUN 3/10 MENCS ISM Raceway TicketGuardian 500 2:30 PM 4:15 27 FRI 3/15 PQ Auto Club Speedway of So. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
Nascar This Week 8 - the Derrick
NASCAR THIS WEEK 8 - THE DERRICK. / The News-Herald Wednesday, September 5, 2018 SPEED FREAKS QUESTIONS & ATTITUDE A few questions we had to ask INDIANAPOLIS ourselves Compelling questions ... and maybe a few actual answers Last year it was Kasey Kahne. THREE THINGS TO WATCH Who could be this year’s sur- So now the Brickyard goes up prise Brickyard winner? If everything against the NFL? GODSPEAK: Daniel Suarez is goes terribly my pick to upend the NASCAR wrong at To hopefully inject new life into apple cart at Indianapolis. Indianapolis, the Brickyard 400, NASCAR and KEN’S CALL: Jamie McMurray Jimmie Indy moved it from mid-summer showed some life at Darlington Johnson to September, where it becomes and he’s racing for his future ... (right) might the regular-season finale. Good but I’ll say Paul Menard. He’s become just move, in theory. Unfortunately, this done it before. a cheerleader not only puts it up against Week for Chase 1 of the NFL season, but right up Jimmie Johnson suggests he Elliott (left) in against the Indianapolis Colts, who can do well if he just makes the NASCAR are opening at home against the sure he’s in the playoffs. playoffs. Bengals. That’s a pool of 70,000 Believe him? Johnson has fans, from which the Brickyard will GODSPEAK: Yes, but that ESP made every surely lose a certain percentage. voice in my head is saying playoff field Johnson will somehow fall out since 2004. Who’s to blame? of the playoffs Sunday. It’s just [AP/RALPH been that kind of season for FRESO] Taylor Swift, kinda-sorta. -
Swim Competition Set SATURDAY the Service Center \ Page a 7/25/92 While the World's Best Swim- Scheduled for Next Saturday, H..I
The Weekend of July 25-26 The Capital Times 5B SCORECARD Quln 3-4 $38.40; $2 Trl $; (3-4-9) Western Done 4, Central Done 1 Mclntosh .61 1) 2 0 0 6 .177 74; Deb Richard, 76-74; Jody An- FOOTBALL Late model Dallas - Schenk Huegel 8, Buck- DOG RACING $108.20 BASEBALL Eastern Jane 17, Southern Dane Suero 16 3 1 0 0 0 .188 schuti, 76-74; Kelly Robblns, 75-75; National Football League Feature - 1, Andv Wendt, Water- eve Inn I 0; Moguls I 11, Wilson's Bar 12TH I Teom_32S8 M915422 55393.247 Mary Murphy, 75-75; Helen Alfreds- NEW ENGLAND PATRIOTS- town; 2, Al Schlll Sr., Franklin; 3, III 9; Harmony Bar 17, Sports Pub II Grade C (5/16 ml.) Time 31.88 14-year-olds Runt (428) - Molltor 55, Llstoch 52, son, 71-79. Signed Johnny Rembert, lineback- Doug Herbst, Wousou; 4, John Olson, 8; Jan's Friendly Tavern 14, Knuck- WISCONSIN DELLS 5BlazlnHero 6.80 4.40 3.60 Yount 45, Voughn 44, Seltzer 38, Sur- 151 - a-Annlka Sorenstam, 76- er; Jim Gray, defensive tackle, and GREYHOUND PARK Area Souhern Dane 9, Eastern Dane 3 Stoughton; 5, Jerry Wood, Sun Prai- les 3. 4 Bomber Bully 4.20 3.40 Western Dane 6, Central Dane 0 hoff 34, Hamilton 32, Bichette 29, 75; Kim Salkl, 75-76; Nancy Lopez, Steve Gordon, offensive center. rie. Semi-feature - 1, Bob Fox, New Denver - AMS 17, Cellular One Friday night results 9 C M Wangs 4 40 Stubbs 28, Fletcher 27, Gontner 18, 75-76; Sherrl Turner, 75-76; Shelley COLLEGE RRST City baseball teams have until Friday's results Berlin; 2, Dennis Miller, South Belolt; 16; valley Trust 8, Snapshots I 4; Quln 4-5 $28.60; $2 Trl 5-4-9 6 p.m. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
Lead Fin Pos Driver Team Laps Pts Bns Pts Winnings
NASCAR SPRINT CUP SERIES OFFICIAL RACE REPORT No. 9 60TH ANNUAL TOYOTA OWNERS 400 RICHMOND INTERNATIONAL RACEWAY Richmond, VA - April 26, 2014 .75-Mile Paved Tri-Oval 400 Laps - 300 Miles Purse: $5,178,199 TIME OF RACE: 3 hours, 12 minutes, 47 seconds AVERAGE SPEED: 93.369 mph MARGIN OF VICTORY: 0.946 second(s) Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 17 22 Joey Logano Shell Pennzoil Ford 400 47 4 126.8 $274,081 Running 4 46 2 25 24 Jeff Gordon Drive to End Hunger Chevrolet 400 44 2 134.8 220,211 Running 6 173 3 19 18 Kyle Busch M&M's Toyota 400 41 96.2 193,066 Running 4 2 2 Brad Keselowski Detroit Genuine Parts Ford 400 41 1 128.5 162,258 Running 4 114 5 12 20 Matt Kenseth Home Depot Husky Toyota 400 40 1 102.7 159,261 Running 1 35 6 14 47 AJ Allmendinger Bush's Grillin' Beans Chevrolet 400 38 88.0 122,448 Running 7 13 88 Dale Earnhardt Jr National Guard Chevrolet 400 38 1 112.1 104,065 Running 1 7 8 18 31 Ryan Newman Quicken Loans Chevrolet 400 36 99.1 98,890 Running 9 16 99 Carl Edwards FordAlwaysRacing.com Ford 400 35 90.2 104,165 Running 10 22 78 Martin Truex Jr Furniture Row Chevrolet 400 34 85.6 116,173 Running 11 5 4 Kevin Harvick Outback Steakhouse Chevrolet 400 34 1 108.7 126,548 Running 2 23 12 6 55 Brian Vickers Aaron's Dream Machine Toyota 400 32 86.5 118,740 Running 13 7 1 Jamie McMurray McDonald's Chevrolet 400 31 94.4 118,504 Running 14 4 5 Kasey Kahne Farmers Insurance Chevrolet 400 30 101.3 99,565 Running 15 26 16 Greg Biffle Scotch Ford 400 29 81.5 125,565 Running -
Mar-Apr 1984
March Sfienty April 1984 In 1979, Union Oil made the first dis- The Helm field, the first discovered, covery of oil offshore the Netherlands. is now producing from flve wells with IIri'i When this was followed by a second a sixth nearing completion. The discovery in 1980, commercial pro- Helder field produces from 12 wells. duction became a possibility-but And the Hoorn fleld, discovered in IVETHERLAIVDS only if the costs of development could 1982, produces from six wells. Costs be tightly controlled. incurred so far in the development The target date for production of of the Q/1 fields are in excess of one ll[[Sllm[ first oil was set for October 1982. Computer projections rated the 3lalil:n,gTud:d:xr:I:Cncgoer:i:egatvoe:aaguegsh- chances for such rapid completion of development very low, but this was to i`oTl::t,threegullderstooneus alongtime be no ordinary development process. The fields are all on the Q/I block, Working in close cooperation with its where Union has an 80 percent inter- C0mln joint-venture partner Nedlloyd, the est. The block covers about 75,000 Dutch government and Dutch contrac- acres and still has potential for new tors, Union beat the odds. discoveries, according to H. D. Max- wllHH First oil was produced in Septem- well, Union's regional vice president ber 1982 from the Helm and Helder headquartered in London. 'tsince 1967 Union and Nedlloyd fields, slightly ahead of schedule. The wail Hoom field began producing in August 1983, more than a month }9a,`;eo3C#:)do°fv;:oLp5fpe°ca°ryh::,i:::rs ahead of a very ambidous schedule. -
Chevrolet's Answer to the Pony Wars Was a Design and Performance Phenom Inside
PRSRT STD P.O. Box 87 | Traverse City, MI | 49685 U.S. POSTAGE PAID FUEL FOR THE MOTORING LIFESTYLE Milwaukee, WI Permit #4523 VOLUME 4, ISSUE 2 | SUMMER 2009 chevrolet’s answer to the pony wars was a design and performance inside: phenom The schneiders’ shrine to streamlined style life on the auction block with dennis Wisbey larry smith’s path from shop floor to show judge camaro craze Publisher’s letter a word froM Mc keel QEFPFPELT?RVBOP>KAPBIIBOP>OB?LQETFKKBOP+ EDITORIAL STAFF Executive Publisher MCKEEL HAGErtY Associate Publisher JONATHAN A. STEIN Executive Editor JERRY BUrtON Managing Editor LORI BREMERKAMP McKeel Hagerty Art Director/Designer TOdd KRAEMER (second from right) Photo Research MOLLY JEAN gives some of the Copy Editor SHEILA WALSH DETTLOFF hobby’s youngest Art Production Manager JOE FERRARO Production Artist ROBIN COKER fans judging pointers Creative Director LAURA ROGERS at March’s Amelia Editorial Director DAN GRANTHAM Island Concours d’Elegance. PUBLISHING STAFF Managing Director JEREMY MORRIS Director of Publishing ANGELO ACORD Publication Manager DANIELLE POISSANT Project Manager SCOTT STANISLAV Account Coordinator NIK ARINI Production Manager KATHY COSGRO JOE VAUGHN CONTRIBUTORS PHIL BERG, CARL BOMSTEAD, BOB BUTZ, KEN GrOss, DAVE KINNEY, JOHN MAtrAS, MIKE MUELLER, DON SHERMAN ADVERTISING STAFF Camaros, Mustangs National Sales Manager East Coast Sales Office TOM KREMPEL, 586-558-4502 [email protected] and youth It’s more than a name; it’s a promise. Central Sales Office LISA KOLLANDER, 952-974-3880 WITH THE NEW Camaro debuting this spring after an absence of seven model years on the American A commitment to deliver your vehicle to its destination [email protected] scene, there couldn’t be a better time for us to cover Chevy’s pony car as part of our “World of” series using all the resources that almost 50 years in the automotive West Coast Sales Office (page 22).