Annual Report and Accounts 2004 Only one in nine children in Britain eats the recommended five portions of fruit and vegetables a day.

Our Big Heart book, Peel & Stick activity sheets and the new cbhf.net children’s website all teach kids about eating and exercising for a healthy heart.

Annual Report and Accounts 2004 1 Our aim 2 Director General The aim of the British Heart Foundation is to play 4 Medical Director a leading role in the fight against cardiovascular 6 Heart 12 Health disease so that it is no longer a major cause of 18 Help disability and premature death. 28 Financial review of the year 30 Report of the Council 34 Council & Committees 36 Council’s Responsibilities Statement 37 Independent Auditors’ Report 38 Group Statement of Financial Activities 39 Group Balance Sheet 40 Group Cash Flow Statement 41 Notes to the Accounts 53 Charity Balance Sheet 54 Bankers and Principal Advisers 55 Thank you 56 How to contact the BHF Director General Leslie Busk retired after 14 years at the helm of the British Heart Foundation (BHF) and handed over to Peter Hollins in November 2003.

members in Westminster.Through Peter Hollins taking meetings and newsletters we are educating this new forum of MPs part in the BHF London and Peers. to Brighton Bike Ride.

Other successes this year have been even more highly visible – from the award-winning anti-smoking campaign to creative and innovative fundraising events such as Wear Red for Heart during Heart Week in June and the Real Valentine initiative in February.We have raised awareness of issues from cholesterol to congenital heart disease through media work Thanks to his commitment, and advertising. both effectively and efficiently, and to qualities of leadership, energy demonstrate that we have done so. and sense of humour, Leslie Busk However the most Our Medical Director, Professor Sir has left the Foundation with an important activity for the Charles George, has played a key role excellent working atmosphere Foundation is, and will in ensuring that we are achieving and in good health, as the remain, the funding of value for money from research and made an outstanding contribution results for the year testify. excellent research because to the Foundation. Although Charles we believe that this is the will be leaving us this winter having During Leslie Busk’s years as Director of their unstinting efforts, our way to win the war against become President of the British General, the income of the Foundation events go from strength to strength. Medical Association, I am delighted trebled as did the spending on The 8,500 volunteers working in our heart disease. to be able to welcome as his research, education and care. shops make a vital contribution to successor Professor Peter Weissberg the work of the Charity.The Shops’ While I have no doubt that the war is who is presently BHF Professor of I feel privileged to have the chain made excellent progress this being won, with the latest statistics Cardiovascular Medicine at the opportunity of building on his year, with an increase in profit of showing a continuing fall in the rate University of Cambridge, Head of the outstanding achievements.These over 15% and sales of more than of cardiovascular deaths amongst Division of Cardiovascular Medicine at pioneering research, education and £52 million. under 65-year-olds in the UK, there is Cambridge and Honorary Consultant patient care initiatives played a major still a long road ahead. Despite all our Cardiologist at Addenbrooke’s part in reducing the toll of heart and The BHF has been awarded £19.8 efforts heart disease kills one in five Hospital. He has a particular interest circulatory disease in the UK. million from the New Opportunities men and one in six British women in vascular smooth cell biology. Fund* to provide an additional giving us one of the worst records This year our total income rose by 75 heart failure nurses, 40 cardiac in Europe. He joins an excellent team with a 9% to exceed £90 million for the first rehabilitation programmes and tremendous record, proud of what time. It was an excellent year for 2,300 defibrillators to help save This Annual Report is partly a review they have achieved, and determined Fundraising, thanks to an innovative and improve lives across England. of our progress in that war, describing to deliver even more in future. new approach from the BHF team. the impact we have achieved and the Some 59,000 people joined our We raised £284,000 through the next steps in the campaign. It is also, existing supporters, and 800 people Charity’s new-look bhf.org.uk website, however, an account to our donors have pledged to leave a legacy to which saw a large rise in traffic and and supporters of how we have the BHF. online donations. People can now spent the money they raised on our Peter Hollins register for our fundraising events behalf, often making a personal *Now called the Big Lottery Fund.These Our heartfelt thanks go to the 3,500 and create their own sponsorship sacrifice. I believe passionately that programmes will extend over the next volunteers working in fundraising pages.The All-Party Parliamentary we have a fundamental responsibility three years. A small initial instalment events across the country. As a result Group on Heart Disease has 155 to spend every penny donated to us has been received this year.

2 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 3 Medical Director In his last Annual Report, Sir Charles George reflects on how much has been achieved in research, treatment, education and patient care.

I am delighted to see how far we people suffering from chronic heart Although fewer people are now have come over the four years since failure.This debilitating condition dying from heart disease in the UK, the National Service Framework was occurs when the muscle of the heart we still have a long way to go before launched. Around half of the major is damaged and can no longer pump it is beaten. Our aim should be higher fall in deaths from coronary heart efficiently, and affects 880,000 people than simply keeping people alive. disease (CHD) can be put down in the UK. More people than ever are living to improved treatment for heart with coronary heart disease: some patients.Waiting times for heart The contribution made by 2.7 million people across the UK. surgery have been significantly reduced, especially in England. our Professors and their Most heart disease is avoidable if teams is assessed through we take simple measures to improve Four years ago, more than 1,000 regular visits by a panel of our lifestyle. Many people in the UK people were waiting over 12 months are exercising too little, eating diets for a heart operation. By December experts, who review their too high in fat, sugar and salt, and 2003 only a few hundred people work and future research consequently, becoming overweight waited more than six months and plans in detail. We have agreed to fundraise with or obese or developing high blood by 2005 none will have to wait more colleagues at the Institute of Child pressure.This trend has serious than three months. I am impressed by the rising quantity Health at Great Ormond Street. implications for the future rates of and quality of their output. In 2003 Together we will buy and install CHD in the UK and for the freedom This year we spent a record £53.3 two of The Lancet’s top 20 published magnetic resonance imaging (MRI) of future generations to live long million on our main objective, papers came from BHF Professors – equipment which will enable children and healthy lives. research; 7% more than last year. Rory Collins and Philip Poole-Wilson. to avoid invasive open-heart surgery. Another £22.1 million was spent on We have given £1.5 million towards a education and care projects; nearly As well as Chairs, we fund an ever- new centre for cardiovascular research 30% of our regular charitable increasing number of Fellowships for at Leicester’s Glenfield Hospital. Now with lottery money expenditure and 46% more than researchers at different levels.We Professor Sir Charles George in 2002/03. have recently responded to requests We worked in partnership with many we can provide more to introduce four-year PhD training organisations this year, discussing life-saving defibrillators, Central to our research policy has programmes and overall Fellowship issues of mutual interest and moving nurses to support people been the creation of centres of applications were up 37% on last towards a co-ordinated approach. excellence around one or more year.We awarded 129 of these, and The Director General and I represent suffering from heart failure of the 30 BHF Professors we fund 161 project grants. the BHF on the Cardiovascular and extend our pioneering at 16 UK universities, two in Scotland Research Funders Forum which also cardiac rehabilitation and one in Wales.This year we Building on the success of the first includes the Medical Research welcomed Professors John Deanfield, BHF Cardiovascular Initiative (CVI), Council, Wellcome Trust, Diabetes UK, network. Nilesh Samani and Bruce Rosengard, the BHF Council last year approved the Association of the British an academic surgeon from the funding for a second.The first £35 Pharmaceutical Industry and all four USA who will further his expertise million research CVI in 1999 brought Departments of Health. As a result of in cardiac transplantation and together leading scientists and paid this work, we co-funded ten heart regenerative therapy in Cambridge. for state-of-the-art laboratories and failure projects totalling £1.8 million. equipment, allowing cardiac Our BHF Professors are at the specialists to develop their work. It With other members of the forefront of world-class heart attracted both overseas researchers prominent Association of Medical research. Professor Philip Poole-Wilson into the UK and major funding from Research Charities we have discussed led the huge COMET trial comparing a number of other organisations. topics such as the use of animals two types of beta-blocking drugs. He This second CVI will make available in research and stem cell therapy. worked with colleagues and patients up to £20 million to fund cutting- We are major funders of the National in 15 European countries to show edge scientific equipment in Heart Forum, Action on Smoking that one was significantly more Edinburgh, Glasgow, Leeds, London, and Health and the European effective than the other.The results Oxford and Southampton. Heart Network. will lead to better treatment for

4 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 5 Heart By investing millions in research, care and support, the BHF has helped countless heart patients on the road to recovery.

6 British Heart Foundation Annual Report and Accounts 2004 The UK’s 2.7 million coronary heart disease survivors - people who have had a heart attack or angina - do not need to resign themselves to life in carpet slippers.

Cardiac rehabilitation helps people get back on their feet and take the first cautious steps towards an active life. Research shows that it can cut the risk of a further heart attack by a quarter. Research is the key The BHF is committed to winning the Wonder drugs This year there has been a steady increase war on heart disease by funding 30 professors and hundreds in the use of aspirin, beta-blockers, ACE-inhibitors and of scientists and doctors working in universities and hospitals statins. Government targets have already been exceeded. across the UK.

Action Impact Next steps The BHF part-funded the five-year Over £13 million a week is now being An estimated three million people Heart Protection Study in Oxford. spent by the NHS on cholesterol- at high risk should be considered This trial showed that statins (the lowering drugs (mainly statins) to for statin treatment in the UK which cholesterol-lowering wonder drugs) reduce the risk of heart attacks. could save around 15,000 lives reduced the incidence of heart attack every year. Simvastatin will soon by 27% and of stroke by 25% in Each month more than two million be available without prescription, people who have had a previous prescriptions for statins are being saving yet more lives. heart attack or stroke. dispensed in England alone. We recently agreed to fund a Action Impact Next steps Importantly, the trial also showed the research project which aims to Professor Rory Collins and his team Thrombolytic drugs and aspirin Angioplasty (a surgical technique same benefit in diabetic patients, the provide the first reliable evidence ran the ISIS-2 study which proved are now used routinely for heart which inflates a balloon to open elderly and even people who do not of the value of aspirin and fish oils conclusively that thrombolytic attacks in this UK.These life-saving up a blocked blood vessel) is the have high blood cholesterol levels. in preventing heart attack and (clotbusting) drugs and aspirin clotbusters are now delivered faster alternative treatment for a heart stroke in people with diabetes. used together are more effective here than anywhere else in the world: attack. Future studies will determine in treating heart attacks than 81% of heart attack patients get whether angioplasty, clotbusters, or either alone. them within 30 minutes of arrival a combination of the two provides Support and information “Talking to a member of at hospital. the best outcome. Our national Heart Information Line 08450 70 80 70 was set up in 2003 to The BHF worked closely with the provide impartial, accurate and confidential information to patients and carers, your team, together with Government to shape National The four ISIS mega-trials, which health professionals, the media and the general public on all heart-related the information I received, Service Framework targets for the studied survival in hundreds issues.This year our team of cardiac nurses and heart information officers has allayed the fears and NHS ensuring that patients are of thousands of patients, handled over 24,000 enquiries via calls, emails and letters. diagnosed and treated with the most have substantially improved concerns about the operation effective drugs as quickly as possible. the emergency treatment of The nurses are often quoted in the press and interviewed on TV and radio. that I unfortunately have to heart attacks. They play a key role helping the media to communicate accurate heart face. I now have a much health information. more positive attitude.”

8 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 9 Help when hearts go wrong No matter how well we look The Road to Recovery Each year more than 160,000 after our hearts, sometimes problems can occur.When they people survive a heart attack and 24,500 have bypass do, the BHF provides specialist nursing care and support. surgery. Cardiac rehabilitation helps these patients to get back on their feet.

Action Impact Next steps There are now 372 The BHF has been awarded £9.4 Specialist care from a heart failure The BHF will continue to identify million from the New Opportunities nurse has been shown to reduce and fill gaps in the cardiac nursing cardiac rehabilitation Fund to extend its pioneering hospital admissions and the need network and provide more funding programmes on the network of 16 heart failure nurses.The for GP and clinic visits. and training to ensure that heart national register. money will fund a further 76 nurses patients get the best possible to care for people with this ongoing care. debilitating condition.

Action Impact Next steps A £4.7 million injection of New Research shows that cardiac The BHF is committed to extending Opportunities Fund money means rehabilitation can cut the risk of a cardiac rehabilitation to those most the BHF can start up 40 more further heart attack by a quarter. Each in need, including older people, ethnic community-based cardiac course provides tailor-made support minorities and people living in rural Action Impact Next steps rehabilitation programmes across so that people can make the best areas.This year we launched Heart We also fund 42 cardiac liaison nurses BHF nurses make a real difference. Our new paediatric nurses will England.These give people the recovery from heart attack and heart Health, a free magazine which will and six acute coronary syndrome and They provide reassurance and support children born with heart confidence to make lifestyle changes surgery. Activities include Tai Chi, be distributed to patients and carers. 14 paediatric cardiac liaison nurses continuity of care, usually by visiting problems and their families in their and avoid further health problems. cookery, aquaerobics and smoking who support adults and children people in their own homes. own homes. cessation classes. across the UK. “I’m so full of confidence with my BHF nurse.The attention I’m getting now Patient Power is terrific. He’s got time to talk to me. The BHF has a network of over 300 heart support groups in England and Wales. He’s medicine himself.” We have established a UK register of heart patient representatives known as Hearty Voices.These patients and carers are trained and supported so they can have a real impact on the way cardiac services are designed and developed.

The Foundation helped guide the Patient Choice initiative which has driven down waiting times for heart operations. Patients can now opt to stay on their own hospital waiting list or be treated at another NHS or private hospital. An independent Patient Care Adviser helps talk them through their options. This popular scheme has now been extended to people waiting for other types of surgery and further progress will be made in 2005.

10 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 11 Health Coronary heart disease is the most common single cause of premature death in the UK.The BHF gives practical advice on how to lead a healthier lifestyle and runs campaigns to raise awareness of the risk factors.

12 British Heart Foundation Annual Report and Accounts 2004 The BHF’s multi-award winning stop smoking campaign had everyone talking and was commended for “penetrating popular culture”.

Our “effective, powerful and memorable”campaign aims to reach out to smokers who have tried and failed to quit and encourage them to give up for good, with our support. Give up before you clog up One in five people in the UK dies from smoking. Smoking causes more deaths from cardiovascular disease than from cancer worldwide.

Action Impact Next steps Reduce the risk The BHF ran a hard-hitting campaign 94% of smokers recalled seeing the Following its success, the Department Most heart disease is avoidable risk of death, and stopping at age 30 minutes of moderate exercise targeting smokers who had tried and campaign and 12,000 phoned the of Health granted us additional if we take simple measures to 30 avoids almost all the risk. at least five times a week. So our failed to give up.The £4 million helpline.The BHF contacted a sample money to re-run the poster campaign improve our lifestyle. A 50-year events and initiatives encourage campaign funded by the Department number of these callers and 46% had in May 2004, and further work on study part-funded by the BHF Over one third of deaths from all age groups to get active, from of Health aimed to increase stopped smoking. 74% of these were smoking is planned for the next showed that on average smokers coronary heart disease are due children skipping to Heart Runners awareness of the link between heart still not smoking seven weeks later. two years. die ten years younger than non- to lack of physical activity, with completing marathons. disease and smoking.“Give up before There were 82,313 visits to the smokers. It also revealed that only 37% of men and 25% of you clog up”in January 2004 included anti-smoking website in the early We will continue to lobby stopping at age 50 halves the women taking the recommended a TV advertisement broadcast 450 weeks and the site is still running. government and work with action times; 2,500 poster sites; press and groups to fight smoking-related online adverts; an anti-smoking heart disease. website; and a special BHF telephone helpline. Stephen Plumb stopped smoking after his first heart attack: “I wish that I’d given up before the damage had been done.”

Step to it Experts recommend a target of 10,000 steps a day. It’s estimated that the average adult clocks up only about 3,000.

Action Impact Next steps The Walking the Way to Health 300 local walking schemes have We have worked with partners in Initiative (WHI) was launched in been set up and 10,000 walk leaders Wales and Scotland to set up similar 2000 – a five-year partnership have been trained. At the halfway schemes. And WHI Step-O-Meters, between the BHF and the point, WHI had helped more than which encourage people to walk Countryside Agency with support 600,000 people walk more often, more by tracking their progress, are from the New Opportunities Fund. and is on track to meet the target being made available from GPs in Its aim is to improve the health of of one million. areas with high rates of coronary disadvantaged and sedentary heart disease. A joint BHF/ people in England by promoting Countryside Agency strategy will regular brisk walking as a perfect ensure that local schemes continue way to improve fitness. into the future.

14 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 15 Stressed out? High blood cholesterol, low levels of physical activity, smoking, high blood pressure, obesity, diabetes, or family history can lead to CHD. But what about stress?

Eat for life Food for thought The BHF website has become a In studies of the effects of early significant feature of our work with lifestyle on adult cardiovascular young people.The interactive disease, Professor David Barker has cbhf.net website pitches heart health shown that people who were born hero Artie Beat against the Bad Snax small but put on weight quickly in brigade. Players zap unhealthy food childhood are at increased risk of before it lands on their plate.The site CHD and the associated disorders is loaded with information on eating of hypertension, diabetes and stroke. and exercise… and after the user has Action Impact Next steps been surfing for a while a pop-up BHF-funded scientists have The link between stress and CHD is Half a million people in the UK The complex job of measuring the message suggests they get up and discovered that a mother’s poor becoming clearer as more research believe work-related stress is making effect of stress on the heart will get active! diet could dramatically reduce the is done. BHF Professor of Psychology them ill.This year we published our continue. Meanwhile BHF researchers lifespan of her child. Using mice, Andrew Steptoe is investigating why, Stress and Your Heart booklet giving in Wales are investigating how Worryingly, over 80% of people eat researchers found that offspring for some people, stress makes them tips on coping with stress. Here, depression could damage our blood too much saturated fat and most of whose mothers were fed a low particularly vulnerable to coronary people explain how they have used vessels, believing this may be linked us eat too much salt. Our booklets, protein diet during pregnancy and heart disease. exercises or healthy eating plans to to over-activity of the body’s stress Food should be fun…and healthy, then a normal diet postnatally, only get back in control. response. So you want to lose weight and lived for two thirds of their expected Cut the fat help people to make lifespan.The effect was even more healthy choices. pronounced if the mice offspring were fed a fattening “cafeteria”diet.

16 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 17 Help The country is full of people going the extra mile to play their part in the fight against heart disease, raising cash, having fun and reaping the health benefits at the same time.

18 British Heart Foundation Annual Report and Accounts 2004 This is John Wright, who collapsed with a heart attack in 1990, aged just 56. His heart had stopped and was shocked back to normal rhythm with a defibrillator, saving his life.

While he was convalescing, John pickled a few onions and gave them to family and friends.They went down so well that John decided to sell more and give the money to the BHF to fund a local defibrillator. Soon John’s onions were travelling across the county to schools, companies and hospitals. Now 14 years later, John has raised over £13,000 for the BHF which has helped to buy defibrillators. One of these has just saved a local woman’s life. Time for action We continue to build our series of Volunteers run the BHF We could not continue to innovative fundraising events.Those taking part often run our local events and charity shops without the help become committed to our cause and go on to help of dedicated volunteers who give up their time. us by volunteering their time.

Action Impact Next steps Thousands of Heart Runners ran for Our Heart Runners raised well over We hope to raise £1.5 million from the BHF in events throughout the £450,000 for us in 2003/04. this year’s Flora London Marathon country. Over 400 runners supported 2004 which had 1,000 Heart Runners us in the Flora London Marathon 2003. pounding the pavements in the rain.

As part of the BHF’s fundraising partnership with Flora, Nell McAndrew led the BHF Heart Runners Team at the Flora Light Challenge for Women in September. Over 1,000 women helped push “I wanted to do something the final fundraising figure to thank the people who’ve from the Flora partnership helped me. I’ve managed to to £350,000 during the year. raise over £13,000 which has paid for local defibrillators to save more lives.”

Action Impact Next steps The shops story An army of local supporters Bike rides and walks are organised The London to Brighton Bike Ride In 2004/05, cyclists and walkers Good cost control and steady by joining colleagues in Community People raise vital funds for the BHF, across the country. 27,000 cyclists raised a record £2.5 million for joining one of our World Experiences progress on sales led to an excellent Fundraising in many additional while improving their heart health took part in the BHF’s 54-mile London the BHF. will travel further afield, to Peru on trading performance in Shops this locations this year. Managers and by joining the walks, runs and bike to Brighton Bike Ride. the Inca Trail, and to South Africa year. Profits were up by 15.2% to volunteers in every BHF shop raffled rides we organise across the UK. and Everest. £9.1 million.Twenty new high street a luxury Christmas hamper during Income raised by our regional shops were opened in 2003/04, December.They sold tickets with volunteers and staff totalled £10.6 bringing our national chain to 467 great enthusiasm and over £175,000 million last year. At the heart of Valentine’s Day at 31 March. was raised. Our new Real Valentine Campaign invited people to consider a more caring Raising money for the BHF can take alternative to the commercial Valentine’s route.We produced do-it-yourself Heart Week ribbons were introduced The expansion of Shops will continue; many forms. Fourteen years ago, card kits and visitors to our website paid a donation to compose a love poem for the first time in 2003/04 and we aim to find at least another 30 71-year-old John Wright from and have it read aloud by a celebrity sound-alike.The result was £227,700 BHF shop volunteers took to the shops units this year.To help run Stroud in Gloucestershire had a raised and almost 6,500 new supporters. streets to help gather donations. them we need to recruit many more heart attack in an ambulance on Shops raised over £185,000 during teams of volunteer helpers. the way to hospital. His life was BHF shops staff and volunteers took Valentine’s Day to heart by encouraging the year from their efforts with the saved by a defibrillator and ever customers to donate £1 to post a Love Note in the shop window. Over six ribbons.We aim to increase Heart since he has been raising money million households read about the love note campaign in their local paper. Week returns to over £200,000 by making and selling pickled onions. The result was an incredible £200,000 for the BHF and two marriage proposals! We are expanding our Love Notes message by taking this BHF appeal to shopping malls and supermarket foyers next year.

20 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 21 Heart Week 2003 Just 40 years ago, only one in five children Life or death With your help we can raise money to born with a heart defect survived – now that figure has risen fund more life-saving defibrillators.The BHF has spent to over four in five. over £8 million on defibrillators since we began to fund them in the mid-1980s.

Action Impact Next steps Life savers Companies and individuals were Over £854,000 was raised through The red theme continued for In 30% of heart attacks the victim centres and airports, ambulance urged to Wear Red to show their Heart Week and 46,000 new people Heart Week 2004 with the Big Red dies before reaching hospital. services and GPs: wherever they support. People were asked to make a signed up to support us, many Fightback encouraging people to Emergency life support and a are most likely to save lives. Now regular monthly donation and heart- committing to donate a regular shun lifts and escalators for the week defibrillator to shock the heart back £5.7m from the New Opportunities shaped ribbon bows were offered for monthly amount. and use the stairs instead. to a normal rhythm can make the Fund will pay for another 2,300 a suggested donation of £1. difference between life and death. defibrillators in England and We have just awarded our 2,000th community defibrillation officers The staff at eBay took machine.We distribute them to to recruit and train responders. Wear Red to heart. trained staff in places such as leisure An online auction featured prizes donated by Ferrari, We now have 942 Flora, MBNA, Walt Disney, community Heartstart Kenwood and Virgin Atlantic. UK schemes including 464 in schools.

Action Impact Next steps Finding out that your child has a Feedback showed that the book has Around 5,000 children are born with heart defect can be devastating and helped parents and children deal congenital heart disease each year in the family needs information and with the emotional and practical the UK.The number of adults living support.We published Operation issues of living with a heart condition. with congenital heart disease is set Fix-It, a colourful story book for to rise by 50% over the next decade. children facing heart surgery. Parents have been reassured by the medical information on the website We are funding research to improve We helped to fund an online resource and the chance to find out how diagnosis and treatment of heart at www.dipex.org where parents others cope. defects, information booklets and Action Impact Next steps can read other families’ personal specialist nurses to support children Learning emergency life support skills If you have a cardiac arrest, receiving We aim to build on the success of experiences of congenital heart as they grow into adulthood. on a Heartstart UK course is another emergency life support while waiting Heartstart UK schools schemes in disease. A new title in our award- way to help fight heart disease. It for the defibrillator doubles your Scotland and Northern Ireland by winning Heart Information Series could help you make the difference chance of surviving.This year 170,000 expanding further into England and has been produced for carers. between life and death and buys people have learned these skills Wales.We also aim to provide more time until a defibrillator is made through the Heartstart UK initiative. defibrillators in cardiac arrest available. hotspots.

22 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 23 How you can help You could make a one-off or regular Partnerships Our corporate partners work hard donation, buy from our catalogues or online shop or even to meet challenging fundraising targets while helping leave a gift in your will. us to communicate healthy lifestyle messages to their customers and staff.

The BHF credit card Regular giving Laser Exchange Action Impact Next steps Having successfully launched the Many of our supporters find donating Protect the environment and help Shredded Wheat’s Helping Hearts With £260,000 raised this year, the Shredded Wheat is the main sponsor new BHF credit card in August 2003 by direct debit the easiest way to the BHF by recycling your ink and fundraising campaign encouraged partnership with Shredded Wheat of the BHF London to Brighton Bike we now have over 55,000 cardholders support our vital work.Your donation laser print cartridges. LaserXchange customers to send in £1 tokens which has reached a total of £1million. Ride in 2004 and 2005 and their who are all helping to raise money for is taken care of automatically through will recycle every suitable cartridge were donated to the BHF.A new salt Over 15 million packs carried the invaluable support will help us to the BHF every time they spend on your bank, and you can choose to give sent in and donate £1 for each inkjet awareness campaign on packs, BHF’s heart health advice and raise even more money. their card. a fixed amount regularly that and £2.50 for each laser cartridge to leaflets and in the media explained important salt awareness messages. fits in with your monthly budget. the BHF.For more information call the benefits of reducing salt in The BHF credit card is a simple and Regular gifts from our supporters 01873 859901 or visit bhf.org.uk the diet. easy way for you to support the BHF provide a reliable source of income without it costing you a penny extra. which means we can plan big Candis For every new account opened MBNA projects that make a real and lasting Support the BHF by joining the will make an initial contribution difference to those whose lives have 300,000 subscribers who read the and 35p for every £100 you spend been touched by heart disease. family lifestyle magazine Candis. thereafter on card purchases. For We receive 30% of all Candis Club more information call 0207 487 7191 A gift in your will donations and £237,000 was raised or visit bhf.org.uk/card. Each year thousands of people by the club in 2003 for the BHF. decide to pledge a legacy to us in The British Heart Foundation Credit card is their will. A legacy is a precious gift issued by MBNA Europe Bank Limited, Registered in England Number 2783251, and by choosing to support the BHF Written quotations available on request. Credit in this way you will be helping is available, subject to status, only to UK resi- to ensure that we can continue our dents aged 18 or over. work for years to come.

“Physically, we are both completely wasted, but mentally overjoyed and happy to be home and alive.”

The ultimate challenge Action Impact Next steps Intrepid explorer Sir Ranulph Fiennes who knew how to use it. and the care of BHF nurses gave Tetley Tea’s Wholehearted Living With Tetley, we placed our heart Tetley and the BHF have agreed to collapsed with a sudden heart attack “I remember thinking ‘is that it? me back my life.”Sir Ranulph and fundraising campaign featured on health messages on one in three extend the partnership for a further on board an aircraft a few months – am I going to spend the rest of his expedition partner went on to 19 million packs of tea. breakfast tables.The campaign raised three years with a fundraising target before he was due to take part in my life in a wheelchair rather than complete seven marathons in seven £200,000 taking the three-year of another £675,000. the gruelling Landrover 7x7x7 running up mountain passes?’ continents in seven days, raising partnership total over £600,000. Challenge. Luckily for him there was A double heart bypass performed thousands for the BHF. Tetley became the number one tea a defibrillator on board and someone by BHF Professor Gianni Angelini brand in the marketplace in 2003; the first time for over a decade.

24 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 25 Heart patient The stories told in this Report demonstrate that we are spending money wisely and that our work is making a real difference to people’s lives.

26 British Heart Foundation Annual Report and Accounts 2004 Seven years ago Frankie Carlin from Cardiff had surgery to close two holes in her heart. She also has a leaky heart valve which she may need another operation to repair. Her four-year-old daughter Evie has inherited the same heart valve problem.

The experience made Frankie, now 33, want to help others and show that heart disease can affect young people too. She started off doing a BHF sponsored walk and then visited local schools to encourage them to take up our Jump Rope For Heart skipping scheme. Bankers and Principal Advisers Thank you With grateful thanks to everyone who has supported us this year.

Bankers Registered Office Companies and organisations Esteem Meridian Recruitment Waitrose Ltd Roger Black MBE Abbey Euro Tunnel MFI Walt Disney Samantha Giles Barclays Bank PLC British Heart Foundation ABN AMRO Management Services Ltd Europacemakers Michon de Reya Ltd Wardle Springs Samia Ghadie 54 Lombard Street 14 Fitzhardinge Street Accenture Evening Standard Moss Pharmacy Westbury Plc Sarah Cawood Adidas UK Ltd Excel Recruitment MSM International Limited Winterflood Securities Ltd Sir Ranulph Fiennes Bt OBE London EC3V 9EX London W1H 6DH AIG Europe (UK) Ltd Exel N Nikomos & Son UK Ltd Yorkshire Building Society Sir Trevor Brooking MBE Tel: 020 7935 0185 Allgemeines Treuunternehmen Farley Lodge no 118 N W Brown Yule Catto Sir Trevor McDonald OBE Bank of Scotland Fax: 020 7486 5820 Amco Corporation Plc Firstgroup Plc National Association of Ladies Circles Zurich Financial Services (UKISA) Tiger Woods Arcadia Group plc Fitness Exchange National Counties Building Society. Community Trust Ltd 32 Brandon Parade South bhf.org.uk Argent Group Plc Flextech Television Ltd Network Rail Charitable Trusts Motherwell ML1 1UW B H Blackwell Ltd Flora NM Rothschild & Sons Ltd Celebrity support We are very grateful for the support BAE Systems Fort Ports Authority Norton Rose Thank you to all the celebrities who of a large number of Trusts and Company registration number 699547 Ballantyne McKean & Sullivan Ltd FPD Savills Omni Edinburgh have supported our work, and special Foundations. By sharing plans and National Westminster Bank PLC Registered charity number 225971 Barclaycard Fresh Choice UK Ltd Opera House, Manchester thanks to the following for helping us working together we ensure that Barclays Bank Plc Furness Building Society Outbound TMP this year: the charitable objectives of both Eden House Barloworld Plc Fyffes Pageone Communications Ainsley Harriott the Trust and the BHF are achieved. 62-68 Eden Street Bartlett Scott Edgar GL Hearn Palace Theatre, Manchester Alan Curbishley We are currently seeking two to three Kingston upon Thames KT1 1EL Bettys and Taylors of Harrogate Ltd Greenberg Glass Pearce Group Ltd Alan Rickman year partnerships to fund specific Bic UK Ltd GSPK Ltd Perlos Ltd Ant and Dec aspects of our work. Billetts Halifax Plc Plumb Center Barry Cryer OBE Special thanks to: Investment Advisers BiP Solutions Ltd Hammonds Portman Building Society Carol Smillie The Adint Charitable Trust Birmingham Midshires Hazelwood Foods Presentation Works Catalina Guirado AG Speake Discretionary Settlement NCL Smith & Williamson Blackpool & Fylde Citizen Series HBOS Card Services Princes Group Cathy Shipton The Brodie Charitable Trust Bartlett House BP Amoco Plc Heart of Midlothian FC Pulse Fitness Charlie Dimmock Copley May Foundation Bridge Travel Hemingway Properties Radiometer Ltd Chris Crookall Mrs Edith M McMillan’s Trust 9-12 Basinghall Street British Telecom Hemming Group Redbridge Holdings Ltd Chris De Burgh The Ernest Kleinwort Charitable Trust London EC2V 5NS Brixton Plc Hewitt, Bacon & Woodrow Reebok Sports Club London Chris Tarrant OBE Friends Provident Charitable Foundation Brocket Hall HFC Bank Reuters Group PLC Christine Hamilton The Harry Bacon Foundation Brose Ltd Highland News Group Rialto Homes Christopher Timothy The Peacock Trust Investment Custodians BT Staff Charity Fund Hill Dickinson Davis Campbell Rio Tinto Plc Claire Rayner OBE UIP Charitable Trust State Street Bank and Trust Company BUPA HM Land Registry Rochdale Metropolitan Clare Balding Burton HM Tower of London Authorities Borough Council Colin Montgomerie MBE Individuals 525 Ferry Road Cambridge Chamber of Commerce Hollingwood Welding & Rochdale Observer Dane Bowers Thank you to all the Members of Edinburgh EH5 2AW Campbell Grocery Products Engineering Co. Ltd Rochdale Trophy Centre Dario Gradi MBE Parliament, Members of the Scottish CAMRA Hymans Robertson Rolls Royce Dave Prowse MBE Parliament, Members of the Welsh Canary Wharf Group PLC IBM United Kingdom Ltd Royal Bank of Scotland Dawna Walters Assembly and Lords who have Candis (Newhall Publications Ltd) ILM S & H Solutions Dr Chris Steele supported the British Heart Foundation Canon (UK) Ltd IMS Consulting Ltd S Saunders Group Dr Mark Porter over the last year. In particular we Capital One Inside Business S&U Ltd Dr Mike Stroud OBE would like to thank Chris Ruane MP, Castle Cement Ltd Interaction Scottish Widows Fern Britton Chairman of the All-Party Parliamentary Caterham Cars International Search Ltd Service Works Ltd Fiona Phillips Group on Heart Disease and the Cereal Partners UK International Streel Trade Association Shearings Gabby Logan Officers and Members of the Group. Cheshire County Council ITC (EPOS) Ltd Sitelink Ltd Gabrielle Richens Chester City Council ITV – Britain On The Move Skyline Gloria Hunniford Photographers Chester Lions J Sainsbury Plc Spa Mineral Water Graham Norton Edward Webb Chiltern Thermoforming Ltd Jacuzzi UK Spadel UK Helen Noble Gill Allen,The Times China China Jobsite Speedy Hire Plc Jamie Baulch Mark David Hill Chislehurst Golf Club John Kellys (London) Ltd Standard Chartered Bank Jane Rossington Mike Shiel CHP Consulting Ltd Johnson Matthey Standard Life Jilly Cooper OBE Churchill China UK Ltd Kenwood Ltd Stokewood Leisure Centre Jodie Marsh Additional Copywriting City of Salford KeyMed Storage Technology Ltd Joe Swash Liz Bestic Coinstar Kia Cars (UK) Ltd T & D Ltd John Travolta Commercial Radio Companies King Edward VI Grammar School Talk PR Jonathan Ross Association Kingsfield Computers Tate & Lyle Plc Jono Coleman Computer Associates Kingston Communications Taylor Printing Ltd Kevin Woodford Corazon Health LA Fitness Tetley GB Ltd Laurence and Jackie Llewelyn-Bowen Cotswold Outdoor Laserxchange Thames Water Lawrence Dallaglio MBE Cranford Community College LB Plastics Ltd The National Byway Leah Charles Creative Exhibitions Leeds and Holbeck Building Society The National Grid Company Plc Lesley Joseph Cronite Castings Legal & General Assurance Society Ltd The Price Partnership Lesley Waters Croxley Business Park Lighthouse Group Plc The Random House Group Ltd Linda Barker Cubic Transportation Systems Lime The Red Cinema Lorraine Kelly Cumberland Building Society Linedancer Magazine The Woolwich Lucy Benjamin Daimler Chrysler Lloyds Pharmacy Thistle Hotels Mario Melchiot Dance Holidays Lloyd’s Register of Shipping Tiffany & Co Ltd Mark Moraghan De Beers Ltd localgrapevine.co.uk Time For You Ltd Martin Johnson CBE Deutsche Bank London Eye Time Products Plc Martin Kemp DLA Corporate Lawyers London Underground Toshiba Informations Systems (UK) Ltd Michael Schumacher Dresdner Kleinwort Wasserstein Long Buckby Snooker & Social Club Trans Pennine Cycling Club Michael Underwood Dyno Rod MacTaggart & Mickel Tulloch Construction Group Ltd Mick Hucknall EADS Astrium Manning Gottlieb Media UBS Warburg Ltd Nanette Newman eBay UK Ltd Market & Opinion Research Unilever Bestfoods UK Ltd Neil Hamilton Edgar’s Cool Water International Ltd Viking Trailers Ltd Nell McAndrew Edinburgh Junior Chamber of Commerce Marks & Spencer Plc Virgin Nerys Hughes Epsom Downs MBNA Europe Bank Ltd Vodafone Group Plc Peter Kay Esporta Mercer W A Baxter & Sons Ltd Richard Coyle

54 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation Annual Report and Accounts 2004 55 How to contact the BHF

BHF Head Office Lancs, Merseyside, Cheshire, Gtr Manchester, 14 Fitzhardinge Street Northern Ireland and Isle of Man London W1H 6DH 3rd Floor Tel: 020 7935 0185 19 Castle Street Fax: 020 7486 5820 Liverpool L2 4SX bhf.org.uk Tel: 0151 236 6988 e-mail: [email protected] Regional Offices The British Heart Foundation has seven regional Oxon, Glos (excl. Sth Glos), West Midlands, Warks, offices plus BHF Wales and BHF Scotland. Staffs, Shropshire, Worcs and Herefordshire Contact your local office if you would like to Cannon House find out about events being planned, 2255 Coventry Road or volunteer to help the BHF in your area. Sheldon Birmingham B26 3NX Northumberland, County Durham,Tyne & Wear, Tel: 0121 722 8350 Cleveland,Yorkshire (excl. South) and Cumbria e-mail: [email protected] Wetherby Road Tadcaster Hants, East & West Sussex, Surrey, Berks, Kent, North Yorkshire LS24 9JN London South of Thames and Isle of Wight Tel: 01937 835421 Hearts First House e-mail: [email protected] The Down Lamberhurst Essex, Norfolk, Suffolk, Cambs, Herts, Bucks, Beds, Kent TN3 8ER Northants and London North of Thames Tel: 01892 890002 2 Kiln House Yard Email: [email protected] Baldock Street Royston Wilts, Dorset, Somerset, South Glos, Devon, Herts SG8 5AY Cornwall and Channel Islands Tel: 01763 242414 6 Terrace Walk e-mail: [email protected] Bath Somerset BA1 1LN Scotland Tel: 01225 463616 4 Shore Place e-mail: [email protected] Edinburgh EH6 6UU Tel: 0131 555 5891 BHF Shops e-mail: [email protected] The BHF has a national chain of charity shops always in need of volunteer helpers and donated Derbys, Notts, Lincs, Leics and South Yorks stock. Or simply pop in to pick up a bargain. Oak House B Ransom Wood Business Park BHF Shops Division Southwell Road West Head Office Mansfield Crown House Notts NG21 0HJ Church Road Tel: 01623 624558 Claygate e-mail: [email protected] Esher Surrey KT10 0BF Wales Tel: 01372 477300 21 Cathedral Road Cardiff CF11 9HA BHF Shops Field Operations Office Tel: 029 2038 2368 2nd Floor e-mail: [email protected] Equity and Law House Design and Production 82 Abington Street Designed by Radford Wallis Photography by Jean-Philippe Defaut Printed by Emeness Ltd Northampton NN1 2AP Written by Kate Perry and Diane Jamieson-Pond, British Heart Foundation Tel: 01604 604614

56 British Heart Foundation Annual Report and Accounts 2004 British Heart Foundation 14 Fitzhardinge Street London W1H 6DH Phone: 020 7935 0185 Fax: 020 7486 5820 Website: bhf.org.uk

©British Heart Foundation 2004. Registered Charity Number 225971 Company Registration Number 699547