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Outdoor Training Manual Spring 2015 Rug: Hab-8004 Pillows: Bw-003, Bw-004, Ns-001 Lighting: Cri-441-Tbl Decorative Accents: Avr-924-L, Avr-929-S, Cht-760

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Outdoor Training Manual Spring 2015 Rug: Hab-8004 Pillows: Bw-003, Bw-004, Ns-001 Lighting: Cri-441-Tbl Decorative Accents: Avr-924-L, Avr-929-S, Cht-760 OUTDOOR TRAINING MANUAL SPRING 2015 RUG: HAB-8004 PILLOWS: BW-003, BW-004, NS-001 LIGHTING: CRI-441-TBL DECORATIVE ACCENTS: AVR-924-L, AVR-929-S, CHT-760 2 outdoor training manual | SPRING 2015 elt-1011 TABLE OF CONTENTS 4 Outdoor Made Easy 6 Lighting 7 Mirrors 8 Decorative Accents 9 Poufs 10 Pillows 11 Rugs 12 Rug Pads 13 Rug Constructions 16 Rug Materials 17 Selecting Proper Rug Size 19 Caring for Our Products 20 Glossary 21 Using Surya.com Our PhilosophY ON Training Our simplified training process includes follow-up training to ensure that sales associates and designers have an in-depth understanding of the outdoor accessories business— helping them to sell more accessories and generate more satisfied customers. We strive to help retailers, designers and sales associates expand their sales approach and generate additional revenue by actively promoting outdoor rugs and accessories. OVERVIEW • Founded by Surya Tiwari in 1976 • Vertical manufacturer of rugs and coordinating accessories • Located in Calhoun, GA on the cover: rugs: elt-1012, elt-1015, prt-1050, prt-1053, rai-1147, rai-1231, som-7738 Pillows: ZZ-405, ZZ-429, • 500,000 sq. ft. warehouse space ZZ-431 accent Furniture: pouF-108, pouF-146 outdoor training manual | SPRING 2015 3 OUTDOOR MADE EASY bcl-7000 RUGS: ELT-1018, RAI-1151, SOM-7736, RAI-1175, PIC-4004, RAI-1207, RAI-1181 PILLOWS: ZZ-431, ZZ-425, ZZ-427, ZZ-405 ACCENT FURNITURE: POUF-104, POUF-111 4 outdoor training manual | SPRING 2015 ARV-925-L CC-1001 ZZ-415 FSA-772-M POUR-264 SOM-7766 POUF-111 ACC-561 RG-166 DAV-480 ARV-912-M RAI-1230 SOM-7711 POUF-147 RG-023 ARV-926-M 3 Great Reasons to Sell outdoor Accessories 1. Elevate the Outdoor Space • Knowledge about outdoor rugs and accessories helps • Bring the same level of design found inside the home to a retailer to be seen as a design expert and solution outdoor settings with coordinating rugs, lamps, pillows, provider, increasing the value of the customer interaction poufs, art and ceramics • Help customers define their outdoor spaces with easy to 3. Increase Revenue create looks that reflect individual style • Generate incremental sales with easy add-ons that • Outdoor living areas can be updated frequently coordinate with outdoor furniture and inexpensively • Realize a higher profit margin • Increase commission checks 2. Enhance Customer Satisfaction • Enhance perceived value of outdoor furniture • Providing accessory options offers an enhanced shopping experience outdoor training manual | SPRING 2015 5 LIGHTING rai-1230 Surya Outdoor offers more than 40 in-stock table lamps—all of which coordinate with our large selection of rugs, pillows and other outdoor accessories. Available in a range of styles and colors, including six vibrant hues and a neutral, our durable outdoor lamps have been designed to complement a variety of outdoor settings. SUGGESTED RETAIL PRICE $199 to $299, depending on style and size. SPECIAL FEATURES • Coordinates With Other Surya Outdoor Accessories • In-Stock Items Ship Within 48 Hours • One Lamp per Box • Drop Ship • UL Approved LAMP SHADE MATERIALS Acrylic BASE/BODY MATERIALS* Acrylic | Polyresin *A glass shield encases the lightbulb and socket, helping to protect them from the elements. dav-480 lna-100 acc-565 wls-269 KOA-275 cri-442 6 outdoor training manual | SPRING 2015 rai-1209 MIRRORS Surya Outdoor provides mirrors in a variety of styles, shapes and finishes—all available to coordinate with our rugs, lamps, pillows and otheroutdoor accessories. SUGGESTED RETAIL PRICE $129 to $229, depending on style, size and materials. SPECIAL FEATURES • Coordinates With Other Surya Accessories • In-Stock Items Ship Within 48 Hours • Hanging Hardware Included • Drop Ship FRAME MATERIALS Metal | Wood FINISHES Antique | Matte | Natural nrt-9501 COH-1201 abb-8701 nrt-9500 COH-1200 nrt-9502 outdoor training manual | SPRING 2015 7 DECORATIVE ACCENTS rai-1131 The Surya Outdoor decorative accents collection includes more than 120 eye-catching pieces in a range of styles, shapes and colors that coordinate with Surya’s rugs, lamps, pillows and other outdoor accessories. SUGGESTED RETAIL PRICE $25 to $200, depending on style and size. SPECIAL FEATURES • Coordinates With Other Surya Accessories • In-Stock Items Ship Within 48 Hours • Drop Ship MATERIALS Ceramic | Resin TYPES Candle Holders/Lanterns | Garden Stools Planters/Urns |Vases Fsa-722-M avr-924-L bdh-504 Fsa-732-M wav-329 cht-761-M 8 outdoor training manual | SPRING 2015 rai-1147 POUFS Surya Outdoor offers more than 100 in-stock poufs in a variety of styles, sizes and materials—including solids, stripes, florals and prints—all of which complement our rugs, lamps, pillows and other outdoor accessories. Available in round, rectangular and square designs, our outdoor poufs provide stylish seating for any space. SUGGESTED RETAIL PRICE $149 to $329, depending on style, size and materials. SPECIAL FEATURES • Coordinates With Other Surya Accessories • Most Items Ship Within 48 Hours • Designer Collections • Drop Ship FABRIC OPTIONS Polyester | PVC | Sunbrella® Acrylic FILLER OPTIONS Poly-Bead Filled pouF-264 pouF-278 pouF-305 pipF-005 pouF-298 pouF-268 outdoor training manual | SPRING 2015 9 PILLOWS som-7762 The Surya Outdoor pillow collection includes more than 300 in-stock options in an array of styles, sizes, textures and colors. From simple solids and understated designs to intricate patterns, all designs have been thoughtfully created to complement our rugs, lamps and other outdoor accessories. SUGGESTED RETAIL PRICE $39 to $149, depending on style, size and materials. SPECIAL FEATURES • Coordinates With Other Surya Accessories • Most Items Ship Within 48 Hours • Pillows Sold Individually • Designer Collections • Drop Ship FABRIC OPTIONS Polyester | Sunbrella® Acrylic cp-002 rg-074 rg-049 rg-009 ae-003 rg-017 10 outdoor training manual | SPRING 2015 rai-1208 RUGS The Surya Outdoor rug collection includes more than 500 designs in a range of styles, colors, sizes and shapes— from simple solids and bold geometrics to florals and classic designs—all of which coordinate with our lamps, pillows and other outdoor accessories. SUGGESTED RETAIL PRICE $149 to $399 for a 5' x 8', depending on style, construction and materials. SPECIAL FEATURES • Coordinates With Other Surya Accessories • In-Stock Items Ship Within 48 Hours • Samples Available for Every Design • Designer Collections • Drop Ship STYLES Abstract | Coastal | Geometric | Medallion & Damask Novelty | Solid & Border | Tropical CONSTRUCTIONS Hand-Crafted | Hand-Hooked | Hand-Tufted Hand-Woven | Machine-Made MATERIALS Olefin | PET Yarn | Polyester | Polypropylene | PVC elt-1002 ccd-1013 rai-1231 elt-1015 rai-1227 rai-1204 machine made machine made hand-hooKed machine made hand hooKed hand hooKed oleFin polYester polYpropYlene oleFin polYpropYlene polYpropYlene outdoor training manual | SPRING 2015 11 RUG PADS rai-1163 Rug pads provide a durable, long-lasting foundation that will extend the life of an outdoor rug. Designed to withstand the elements, Surya’s outdoor rug pad addsextra cushion and comfort underfoot, while minimizing rug movement, bunching and slippage and protecting decks and patios from stains and discolorations. SPECIAL FEATURES • Mold- and Mildew-resistant • UV Protection for Maximum Colorfastness • Ventilated Grid to Promote Faster Drying of Rug EAT GR OUTDOOR PAD Y D I T U R A B I L ITEM #: PAD-OTG Pad Sizes: 2’ x 3’ 2' x 4' 2' x 8' 3' x 5' 4' x 6' 5' x 8' 6' x 9' 8' x 10' 8' x 11' 9' x 12' 10' x 14' 6' Round 8' Round 9' Round 12 outdoor training manual | SPRING 2015 ZZB-1015 RUG CONSTRUCTIONS Outdoor rugs are made solely of synthetic fibers—including olefin, polyester, polypropylene and PVC—that have been infused with UV inhibitors to minimize fading. While these rugs are mold- and mildew-resistant and able to withstand many hours of direct sunlight, they should not be left in direct sun or standing water, as this will significantly limit rug life. Outdoor rugs can be hand-hooked, hand-woven, braided or machine-made. Hand-hooked, hand-tufted and machine-made constructions typically have a latex backing, which provides additional protection against the elements. Because they are constructed of synthetic fibers, outdoor rugs don’t shed and are highly durable. With proper care, an outdoor rug can last several years for outdoor use and even longer for indoor use. RAI-1214 Hand-HooKed MSRP*: $280 to $340 MANUFACTURING TIME**: 4 to 6 months Hand-hooked rugs are made using a hand-operated tool to punch strands of U-shaped fibers into a canvas stretched on a frame, creating a looped pile. The height of the pile will vary according to the density and size of the loops. HoW TO IDENTIfy: A latex backing is attached to the back of hand-hooked rugs to hold the yarns together. The surface pile will appear rounded. COLLECTIONS: Aura, Bondi Beach, Courtyard, Hurricane, Namada, Pandemonium, Rain, Storm *MSRP is based on a 5' x 8' rug size. **Manufacturing time on all rug construction types also includes transport time. LooPED PILE outdoor training manual | SPRING 2015 13 LGO-1248 ELT-1017 Hand-woven Flatweave Machine-Made MSRP*: $200 to $400 MSRP*: $118 to $240 MANUFACTURING TIME**: 4 to 6 months MANUFACTURING TIME**: 3 to 5 months Hand-woven rugs (often referred to as flatweaves) are woven Machine-made rugs are produced by large machines with on a loom and are known for being lightweight and easy to hundreds of spindles of fiber that are mechanically woven into handle. In most cases, the pattern on the front of the rug can be a thin mesh backing. A computer dictates the pattern, creating viewed clearly from both sides, making these rugs reversible. a consistent appearance from rug to rug. HoW TO IDENTIfy: Flatweave rugs do not have a raised pile, HoW TO IDENTIfy: The rug pattern and colors are visible on giving them their “flat” appearance when compared to the back of these rugs, and the back will appear very uniform other rug constructions.
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