Nina Purewal

The TerraCycle Story

Eliminating the Idea of Waste! ®

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc.TerraCycle used under ®, the license, TerraCycle ww w.terracycle.com, Logo ®, and Brigade® Toll-free are all Trademarks of TerraCycle Inc. used under license, www.terracyc le.com, Toll-free 866.967.6766. 866.967.6766. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. TERRACYCLE: FOUNDED IN 2003 – 3 A TRIPLE BOTTOM LINE GLOBAL BUSINESS PLANET Yearly of Collections Waste Founded in 2001, TerraCycle’s primary purpose is to keep non-recyclable waste out of our landfills and/or incinerators.

PEOPLE Yearly Brigade Participants Our secondary purpose is to give money and resources to schools and charities. To

Millions date, TerraCycle has donated close to $7 million ($2 million in 2012 alone). 2007 2008 2009 2010 2011 2012 PROFIT

$16.0

$14.0

TerraCycle is structured as a $12.0 for-profit social business $10.0 $8.0 Profit

because we believe it is the best $6.0 Millions Revenue way to accomplish our goals. $4.0 $2.0

$0.0

25 Countries Where TerraCycle Operates: Argentina, Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Germany, Hungary, Ireland, Israel, Japan, Mexico, Netherlands, New Zealand, Norway, Puerto Rico, South Korea, Spain, Sweden, Switzerland, Turkey, UK and US. 50 million Consumers collecting waste for TerraCycle globally.

2.6 billion Pieces of garbage collected by TerraCycle.

$8.8 million (USD) Earned for charitable organizations There are over for waste collected 2.2 million 35.8 collectors MILLION across Canada PEOPLE

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. DON’T ASK NATURE – IT DOESN'T EXIST

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. IT’S A MODERN AND MAN MADE IDEA

Creates Garbage

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. SIZE OF THE PROBLEM – 5 BILLION TONS / YEAR!

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. 8

TERRACYCLE MAKES NON-RECYCLABLE WASTE NATIONALLY RECYCLABLE

TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all Trademarksall Trademarks of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, www.terracycle.com, www.terracycle.com, Toll-free Toll-free 866.967.6766. 866.967.6766. DOES YOUR WASTE HAVE A CHOICE? 9 Most products and packaging cannot be recycled and end up in landfills or incineration.

resources manufacturer retailer consumer post-consumer waste

Pre-consumer waste

incineration landfill

WASTE IS NON-RECYCLABLE BECAUSE OF ECONOMICS

Recyclable Non-Recyclable

Recyclable: Non-Recyclable: • Paper Over 2/3 of all • Everything Else • Aluminum waste is sent • Glass to landfill or • #1 PETE incinerators.* • #2 HDPE

CYCLICAL LINEAR

TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. PARTNERSHIPS 866.967.6766. CANADACANADIAN BRAND PARTNER PARTNER GROWTH GROWTH 11 11 TerraCycle is rapidly growing in the Canadian marketplace, with a total of 44 partners participating to date. 44 45 42 40 35 30 30 25

Partners 20 12 15 10 6 5 2 0 2009 2010 2011 2012 2013 2014

TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. PARTNERSHIPS 866.967.6766. TERRACYCLE, A PROGRESSIVE WASTE 12 SOLUTIONS PARTNER

Progressive Waste Solutions Ltd., the largest waste management company in Canada, has acquired a 19.9% interest in TerraCycle Canada. Progressive Waste Solutions has partnered with TerraCycle Canada to offer innovative recycling solutions that will help businesses, homes and governments reach their diversion and environmental sustainability goals.

Progressive Waste Solutions CEO Joe Quarin (right) meets with TerraCycle CEO Tom Szaky (left), Wednesday, January 29, 2014, in Toronto TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. 866.967.6766. 13

COLLECT

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. HOW TERRACYCLE COLLECTS - NATIONAL BRIGADE MODEL 14

The national collection program, we call a “Brigade” is accessible nationally for all consumers and allows your brand to claim national recyclability of your product or package.

Step 1: Sign Up Step 2: Collect Step 3: Download Step 4: Ship Step 5: Incentivize

Individuals go to Participants start When ready to ship a Leaders then affix the For every piece of waste www.terracycle.ca, collecting the specific filled box to TerraCycle, shipping label to a box received, TerraCycle credits browse the categories of waste at their Brigade Brigade location and ship to TerraCycle. Brigade leaders with an waste to collect, and join a location (school, office, leaders download a incentive to any charity or desired program. community group, etc) shipping label. school of their choice. Waste in any box available. is then recycled.

Collection locations become highly engaged micro-marketers of your brand’s new platform – increasing their commitment and engagement every year, in an authentic and credible way.

Immediately : Turn a Soon: Start to generate a Later: Complete community negative into a positive community. Become authentic engagement for your brand. brand interaction. brand ambassadors.

15 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. COLLECT 866.967.6766. TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all Trademarksall Trademarks of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, www.terracycle.com, www.terracycle.com, Toll-free Toll-free 866.967.6766. 866.967.6766. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. CANADA COLLECTIONS GROWTH 19 Collections are growing rapidly year over year 50,000,000 48.4MM

45,000,000

40,000,000 37.3MM 35,000,000

30,000,000

25,000,000

20,000,000

15,000,000 10.3MM 10,000,000

5,000,000 2.6MM Pieces of waste collected (cumulative) collected waste ofPieces 423K 0 2010 2011 2012 2013 2014 YTD

19 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. COLLECT 866.967.6766. 20

COMPREHENSIVE TERRACYCLE WASTE SOLUTIONS TerraCycle has developed solutions for challenging packages and products that are commonly landfilled or littered. We have yet to find a waste stream that cannot be reused, upcycled or recycled. Some of the more extreme examples include:

Used Gum Cigarettes Dirty Diapers

Trash Can Plastic Compost Products

TerraCycle designs customized collection systems to recapture cohesive waste for any type of waste from any location type.

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. 22

SOLVE

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. HIERARCHY OF WASTE SOLUTIONS 23 REUSE – Values the material. form and intention of waste. 1. Shoes reused as donations to communities in need. 2. PepsiCo bottles reused as 1. 2. 3. packaging for worm poop fertilizer. 3. Logitech keyboards and REUSE 1% mice refurbished and donated 1. to communities. 4. 5. 6. UPCYCLING – Values the UPCYCLE material and form of waste. 4% 4. M&M speakers sold at RadioShack.

CYCLICAL 7. 8. 9. 5. Mountain Hardware tents upcycled into travel kits.

RECYCLE 6. Skittles handbag sold at 95% Walmart. RECYCLING – Values the 10. 11. 12. material of waste. 7. Recycled Frito-Lay trash can made from over 1,500 chip bags. 8. Old Navy playgrounds made from recycled flip-flops and donated to schools. 9. Bear Naked watering can, INCINERATION TerraCycle will ONLY made from recycled granola reuse, upcycle or recycle pouches. 10. Paving stone made from LANDFILL collected waste. Capri Sun material. LINEAR 11. Park bench made from a TerraCycle composite. 12. Fencing material made from a TerraCycle composite.

TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. SOLVE 866.967.6766. HIERARCHY OF WASTE SOLUTIONS – REUSE/ UPCYCLE 24

Each product or package has unique value in its material, form and intention. TerraCycle’s Reuse and Upcycling solutions value the form and material of the original products and can create solutions that maintain identifiable traits of the original product.

REUSE: Values the materials, form, and intention of waste

REUSE 1%

Cleaning products packed Reused clothing. Reused e-waste. in reused soda bottles

UPCYCLING: Values the material and form of waste.

UPCYCLE 4% Ping Pong Paddles Coin Purse Notebooks Wine Cork Board

Make-Up Case Water Bottle Holder Tote Bag Duffel Bag

RECYCLING: Values the material of waste.

RECYCLE 95%

Plant caddy made from Coolers made from chip Composite Lumber made drink pouches. bags. from energy bars.

Park bench made from a Flower pot made from a Adirondack chair made Plastic Pallet made composite of materials. composite of materials. from a composite of from a composite of materials. materials.

Storage bin made from Dog bowl made from chip Bike rack made from a Marine piling/docking energy bars. bags. composite of materials. made from chip bags.

More products are available through the TerraCycle Catalog, which can be downloaded by clicking here . TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all Trademarksall Trademarks of TerraCycle of TerraCycle Inc. used Inc. used under under license, license, www.terracycle.com, www.terracycle.com, Toll-free Toll-free 866.967.6766. 866.967.6766. CRADLE TO CRADLE PRODUCT DESIGN 26

Integrate your collected materials into new and related products – a 360-degree, closed loop design concept.

Office Benches Pen Ledger Merchandiser Display Stand TerraCycle recycled collected TerraCycle recycled writing Recycled Flavia Fresh Packs Recycled bread packages were Capri Sun juice pouches into instruments and uses the were used to manufacture used to manufacture the park benches, which Kraft recycled material to create the merchandiser that stores display stand that sold the then placed throughout their the pen ledger that comes in fresh packs at customer products in major retailers. corporate headquarters. every pack of Expo markers. locations.

TerraCycle turned Old Navy post-consumer flip flops in the United States and Canada into playgrounds for four schools (using over 20,000 flip flops per playground collected at their 795 stores).

Garnier partnered with TerraCycle to renovate a public garden in Harlem, NY devastated by Hurricane Sandy. Volunteers from TerraCycle and Garnier installed new garden beds, tables and bins made from collected personal care waste. The program will also be repeated in 2014.

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. 28

PROMOTE

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. TERRACYCLE PROMOTIONAL ASSETS 29

TerraCycle’s multi-tiered approach to promoting the Brigade programs focuses on first attracting consumers to become collectors and then fostering their growth into brand ambassadors.

TERRACYCLE ENGAGEMENT TERRACYCLE MEDIA/PR

Blogs/Podcasts TV Show Proactive Consumer Outreach Resources

Contests Incentives PR Social Media

BRAND INTEGRATION (OPTIONAL)

On-Pack Messaging Retail Activation

Web Activation Marketing Integration

TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. TERRACYCLE ENGAGEMENT 30

TerraCycle’s full-time customer service team focuses on both bottom up and top down outreach.

PROACTIVE CONSUMER OUTREACH INCENTIVES

BRIGADE RESOURCES CONTESTS

TERRACYCLE PR STRATEGY TERRACYCLE 2012 TerraCycle ’s PR team works with your brand ’s marketing team MEDIA SUMMARY and agencies to develop a comprehensive outreach strategy:

17.5+ Media Placements PR Blogs/Podcasts a day TerraCycle ’s PR team actively promotes the Leverage TerraCycle ’s creative control Brigade programs in key media outlets. including blogs on the New York Times, El Empaque, TreeHugger and our very popular podcast. $71.9M Ad Value Equivalency for Brand Partners

Social Media TV SHOW 1.7B With millions of followers on Twitter, Facebook TerraCycle just started filming season 2 of it’s TV and our own dedicated YouTube channel, show. Originally called “Garbage Moguls” it is Media Impressions TerraCycle can access millions of currently called “Trashed.” potential advocates.

TerraCycle & the City of Vancouver launched a press release to announce the program. The news went national within 24 hours resulting in outstanding media coverage.

Media results 48 hours after the announcement: Media Placements: 54, Media Impressions: 150MM+, Ad Value: $1.3MM+

32 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. 866.967.6766. TERRACYCLE MEDIA ASSETS 33

TerraCycle media assets offer a unique opportunity for us to integrate partners in telling the story of recycling the non-recyclable. Outlets were TerraCycle retains creative control include the following: TV SHOW Season 1 Season 2

In 2011, The National Geographic Channel purchased season pivot ( www.pivot.tv ), owned by Participant Media (creators of movies one of the TerraCycle TV Show (called “Garbage Moguls”). from Lincoln to The Inconvenient Truth), purchased 18x 30min Resulted in multiple one hour episodes that followed episodes of season two of the TerraCycle TV Show (called “Trashed). TerraCycle as we solved a particular waste stream. The show is currently being filmed and will air in Q2 2014. BLOGS BOOKS

Revolution in a Bottle. Outsmart Waste. Penguin Books. Published by Berrett- Follows the story of Koehler Publishers. The modern idea of garbage TerraCycle from birth to and how to think our late 2012. way out of it.

Future books: 1. “Negative Cost Marketing” by Tom Szaky and Albe Zakes. Book that describes TerraCycle’s unique negative cost marketing department and how you can create one on your own. 2. “Upcycling” by TerraCycle. Coffee table book to help people upcycle at home (99 projects).

On-Pack Messaging Web Activation

Investment OpportunityInvestment Marketing/No LowCost Integration Retail Activation

ON -PACKAGE MESSAGING

Now you may communicate that your product or packaging is nationally recyclable!

Number of Packages Globally 60 billion with TerraCycle Logo.

Over 80% of brand partners utilize web activation to communicate that their products are now recyclable.

Traditional

Some Integration Full Integration

Collection tracker

Registration function

Describe the program on your homepage and link your site to the Offer tracking information and Brigade page. interactive graphics on collections. Seamlessly integrate the Brigade experience on your own site. From registration to printing labels to reporting back of collected materials.

36 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. PROMOTE 866.967.6766. TerraCycle ®, the TerraCycle Logo ®, and Brigade® are all Trademarks of TerraCycle Inc. used under license, www.terracycle.com, Toll-free 866.967.6766. LONDON DRUGS IN -STORE COLLECTION 38

In 2012 London Drugs & TerraCycle partnered to collect beauty waste in stores. The program was intended to be a 4 month pilot and has been so successful that it is still running today. London Drugs provided free in-store activation for Garnier during Earth Month 2013.

In-store collection Posters Shelf Talkers/Danglers Free-standing insert boxes year-round

38 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. PROMOTE 866.967.6766. SAMPLE OF TERRACYCLE AWARDS 39 Environment/Social Leadership/Innovation Business 2005 The Home Depot - Environmental Stewardship Award 2004 Red Herring - Top 100 Innovative Companies 2001 Princeton University Business Plan Contest 2006 The Green 50 2006 Inc.com – #1 in 30 Under 30 2004 VANJ - Elevator Pitch Gold Medal Award 2007 Social Venture Network 2006 2008 Morris County Recycles “Global Worming” Award APEX – Transcending the Boundaries 2006 NJ Biz – Coolest Little Start-up in America of the Pursuit of Success 2006 NJ Biz - Emerging Business of the Year 2008 First Consumer Product to Earn Zerofootprint Seal 2007 NJ Biz - Forty Under 40 2006 Oracle – Gazelle Business of the Year 2009 LISC – Neighborhood Achievement Award for Local 2008 Consumer Goods Technology 2006 TCNJ New Business of the Year Entrepreneurship - Most Innovative Company 2007 Inc. 500 2010 Edison Green Award (Silver) 2009 2010 Shape Magazine Best of Green 2008 Brand Innovators (Brand Packaging Magazine) Inc. 500 - America's Fastest Growing Private 2010 Self Magazine Greenest Products of the Year Parenting Magazing – Mom Tested Companies 2009 Product of the Year 2010 NJTC – Growth Company of the Year 2010 DVRPC- Air Quality Partnership Excellence Award 2012 Kettle Foods Award 2010 TCNJ Award for Innovative Leadership 2011 Eco-Visionary Award 2012 Entrepreneur Brilliant 100 2011 Empact 100 2010 PNC Local Entrepreneur of the Year 2013 PR News – Rising Stars of PR 2011 ICIC Inner City 100 2013 Cause Marketing Forum Golden Halo Award 2010 NJTC - Entrepreneur of the Year 2011 NJ DEP Outstanding Achievement in Recycling 2013 PR Week – Outstanding Campaign of the Year 2012 UN Leaders of Change Leadership 2012 Entrepreneur Brilliant 100 2012 Community Earth World of Possibilities Award Schwab Foundation Social Entrepreneur 2013 PR News – CS Award for Recycling Program 2013 of the Year

39 TerraCycle ®, ®, the the TerraCycle TerraCycle Logo Logo ®, ®,and and Brigade® Brigade® are are all a Trademarksll Trademarks of TerraCycleof TerraCycle Inc. Inc. used used under under license, license, www.terracyc www.terracycle.com, le.com, Toll-free Toll-free 866.967.6766. AWARDS 866.967.6766.